知識分享是知識管理成敗的關鍵，網路社群又是資訊科技與網際網路中最適於互動與交流的應用方式，因此，本研究擬以網路社群為研究對象，探討以下研究目的：1.何種類型的個人動機、團隊與組織，較有益於知識的分享。2.資訊系統於知識分享過程中所扮演的角色。3.個人、團隊與組織因素之間的互動情形。 本研究採取「個案研究法」，以深度訪談、初步描述性統計分析以及網路上發言記錄的資料分析進行之。研究程序為確認以網路社群之知識分享為研究主題後，隨即進行相關文獻的蒐集與探討，進而發展出研究架構並據之以設計問卷。接下來，針對問卷的結果進行初步描述性統計分析，將整理後的結果與研究架構對照後，設計訪談大綱並進行深度訪談。最後進行個案分析與命題發展，並推導出結論與建議。 本研究的結論如下：個人因素、團隊設計、高階領導、組織文化與管理制度等因素，都會對知識分享意願產生影響，進而影響知識分享行為。個人因素會影響知識分享的意願。不一樣的想法、習慣、個性、限制或動機等個人因素，會形成不一樣的知識分享意願。不同的團隊成員或設計會有不同的知識分享意願。高階領導會影響知識分享的意願，且高階領導涉入越深，促進知識分享意願的效果越顯著。組織文化會影響知識分享的意願，其中非正式關係越好或是越容許犯錯，越能促進分享意願。管理制度會影響知識分享的意願，其中獎勵、舉辦專案或娛樂活動與建立實務社群等，皆能促進知識分享意願。組織因素中（高階領導、組織文化、管理制度），以高階領導對知識分享意願的影響最大，管理制度最小。個人、團隊、高階領導、組織文化與管理制度等各項影響知識分享意願的因素之間，彼此會互相影響，進而影響知識分享意願。知識分享意願受個人、團隊與組織因素的影響來決定，而良好的資訊系統會間接增強分享意願，資訊系統不好則會降低意願，性質較接近保健因子。影響知識分享行為的因素有知識分享意願與個人限制，如專業能力、電腦能力與時間壓力等，其中以分享意願最為重要。網路社群的知識分享行為對經驗傳承與溝通協調有正面的影響，其影響的效果又受高階領導與組織文化等因素的影響。 本研究的建議如下：1.進行知識管理時，不可忽略知識分享的重要性。本研究所提出的架構，或許還有些許參考的價值。2.可以將資訊系統視為一種限制條件，亦即在一定的資訊系統下，組織如何透過內部的調整與安排，使得知識分享的效果極大化。3.引進知識分享的資訊工具後，必須注意其他配套措施是否完善，諸如個人動機、團隊設計、高階領導、組織文化與管理制度等，以免空有知識分享的工具，而沒有具體的知識分享行為。 / Knowledge sharing is the most important key of knowledge management. Network community, also called virtual community, is the best solution in Internet or Information Technology to communicate, interact and share information or knowledge with others. One of network communities will be observed and three issues will be discussed: 1. What kinds of factors can improve the members’ inclination to share their own knowledge? 2. What is the correlation between the process of knowledge sharing and information technology? 3. How do influential factors interact with each other? What the methodology is used is “Case Study”. There are three data sources-deep interview, elementary descriptive statistics analysis and the analysis of records in the database. Personal factors as well as group and organizational ones can influence the inclination to share, which determines the sharing behavior. As for organizational factors, leadership should be considered with first priority. Poor information system will limit the sharing inclination of members. Using good information system; however, cannot surely improve the sharing. Personal factors, group factors, leadership, organizational culture and managerial system would interact with each other. Moreover, the critical factor of the interaction is leadership. There's a distorting opinion on the correlation between knowledge sharing and information system. Information system wouldn’t work without supporting factors, such as leadership, managerial system and so on. In addition, Knowledge sharing could be done well even without excellent information system.

本研究依循Web 2.0內容平台的研究成果，探討在科技快速變遷之下，網路新創事業如何尋找創意靈感的源頭活水？如何以精實創業模式，節省時間與資源的浪費，透過社群經營找到商業模式創新的可能性，在競爭激烈的網路產業紅海中，快速搶占市場先機脫穎而出？ 首先，本研究針對過去許多學者在網路企業、虛擬社群、商業模式及精實創業等各理論的發展進行探討說明，接著以Eric Ries（2011）的精實創業理論與Steve Blank（2013）的精實創業三原則為研究主軸，融合Wheelwright and Clark（1994）的Design-build-test Cycle之Design Phase、Hagel Ш and Arthur G. Armstrong（1997）建立臨界數量會員的三大挑戰、Gary Hamel（2000）的事業經營模式，成為本研究分析架構的基礎。本研究採取探索性個案研究法，選取iCook愛料理及iPeen愛評網兩個企業個案，進行半結構式訪談，深入了解網路新創事業的起源、理念、發展與作法。 透過分析比較企業個案與文獻理論探討，本研究之發現如下： 一、新創事業的創意靈感來源，來自於對使用者的深入觀察及國外成功案例的啟發。創新商業模式的作法須以「企業價值主張」及「目標客群鎖定」為中心，透過「減法」方式建構最小可行方案，並融合國外創新成功因子及台灣在地文化，提升創新事業的新穎性及適地性。 二、建構虛擬社群的方式，須回歸於「產品功能介面」與「顧客使用經驗」的不斷優化，輔以知名品牌或關鍵人物的口碑宣傳，加速擴散行銷，並善用內容資產及消費者心理分析，加強產品的功能服務及客製化使用程度，以提升顧客對企業品牌的忠誠度。 三、以敏捷開發法創新商業模式，須由草根模式發展核心策略，適時參考顧客的回饋意見，不斷輸入外部知識以避免團隊核心僵化，進而加速產品開發週期循環，並藉由價值網絡的策略聯盟，累積企業的知名度與顧客流量，最後能以自身品牌資產主動創造合作網絡的價值。 最後依據結論提出網路新創事業在經營管理方面的建議，如下所述： 一、深度經營垂直性社群，輔以口碑行銷擴散社群廣度。 二、跨領域整合硬體、軟體、內容、服務各方優勢，創新商業模式的應用。 三、精實創業的過程，講求階段性開發的速度而非精準度，因此團隊成員的專業核心能力為成功的關鍵要素所在，配合顧客回饋意見及創新審核法的檢視，以薄創新的開發方式搶占市場先機。 / Based on the study results of Web2.0, this research attempted to explore how internet new businesses seek for inspiration in the era of rapid advancement of technologies? How can they discover the possibilities of inventing a new business model by taking community as the business center and seize the market in such a competitive network industries by employing the lean startup model to make good use of time and avoid wasting resources? First of all, this research aims at discussing the development of theories of internet enterprises, virtual communities, business models and the lean startup models put forward by scholars. Next, the basic structure of this research is formed by centering on The Lean Startup Model Theory (Eric Ries, 2011) and Three Principles of The Learn Startup Model (Steve Blank, 2013), and further integrates Design-build-test Cycle(Wheelwright and Clark, 1994), Three Challenges of Developing Critical Mass(Hagel Ш and Arthur G. Armstrong, 199) and Business Model Theory(Gary Hamel, 2000). This research adopted an exploratory case study method, where data was collected through semi-structured interviews with two enterprises—iCook and iPeen, to analyze and understand the origin, concepts, development and measures of innovative business network. After this study compared the analysis of the case study of the enterprises and reviewed literatures, the findings of this research are as follows. First, the inspiration of innovative businesses stem from closely studying targeted users and successful cases from overseas. Innovative business models should be “value-proposition-oriented” and “targeting-customer-oriented”, employ “subtraction” to develop a feasible plan and fuse successful elements of abroad cases and Taiwan culture into innovative business models to enhance the novelty and localization of innovative businesses. Second, the methods of establishing virtual communities should put emphasis on ceaselessly optimizing “product function interface” and “customer’s using experience”, cooperate with well-known brands or key men to promote products and marketing, make good use of content assets and customer psychology analyses, and intensify product function services and customization utilities to increase customer loyalty in business brands. Third, agile-development-based innovation business models should center A Grass Roots Model of Strategy Formation to develop core strategies, take customers’ feedback into consideration, and constantly instill external knowledge to avoid core rigidities to further accelerate product development cycle; through value network of strategic alliance, the enterprises accumulate corporate recognition and customer flow. Eventually ebterprises can establish their own brands to actively create the value of cooperative network. Finally, based on the conclusions, this research proposed three suggestions of management for the internet new business as below. First, deeply engage with vertical community and cooperate with word of mouth marketing to extent the span of community. Second, to integrate hardware, software, content and service interdisciplinarily in order to innovate the application of business model. Third, the process of The Lean Startup emphasized on the speed of phased development rather than accuracy. Therefore, the key success element is the professional skills of the entrepreneurial team members, with customer’s feedback and innovation accounting method of viewing the business in order to accelerate the development of innovation to seize market opportunities.

Il ballo sociale di coppia è una forma di svago che è tornata ad essere praticata da giovani e adulti soprattutto dagli anni Novanta. Questa ricerca sociologica ha per oggetto gli eventi di ballo sociale di coppia che hanno luogo attualmente a Milano in spazi pubblici, soprattutto nel centro città, senza autorizzazioni formali e privi di finalità di lucro. L’ipotesi di base è che questi eventi, organizzati da gruppi di ballerini attraverso reti sociali online, siano parte di un fenomeno sociale unico. I tipi di ballo coinvolti sono il tango argentino, la mazurka francese neotrad, lo swing e i balli del sud Italia. Questo lavoro, attraverso l’osservazione partecipante in situazione e interviste in parte semistrutturate e in parte biografiche, mira ad individuare i significati specifici che distinguono tale pratica urbana dal ballo di coppia in luoghi istituzionali e quale sia il ruolo giocato dello spazio pubblico nel differenziare i due oggetti. Nell’analisi delle interviste, l’ambito di significato relativo alla socialità collettiva si è distinto rispetto agli altri per corposità e complessità, è stato perciò scelto come chiave interpretativa del fenomeno. Questa pratica si rivela, infine, una forma di socievolezza e un ambiente sociale in cui esperire un’intimità di gruppo generata da interazioni estemporanee tra conoscenti, e trova negli spazi pubblici della città il suo teatro di espressione privilegiato. / In Western culture, social partner dances have re-emerged as a leisure activity for young and adults since the 90’s. This sociological research concerns social partner dancing events taking place in public spaces in Milan nowadays, especially in the city centre. They are organized through online social networks by groups of dancers who occupy the public space without any formal license and any profit-mindedness; Argentinian tango, French mazurka, swing, and Southern Italian dances are the types of dances involved. The underlying assumption is that these street events are part of a unique social phenomenon. By means of an at home perspective to participant observation, semistructured, and in-depth interviews, this work aims, firstly, to find specific meanings to this practice by comparing it to partner dances performed in institutional places; and secondly, to identify the role of public space in this framework. The collective sociality dimension of meaning has been chosen as a key to interpretation, since it stood out for complexity and relevance. This urban practice turns out to be a kind of simmelian sociability and an environment to experience a group intimacy produced by extemporary interactions of acquaintances; of which urban public spaces, furthermore, prove to be a perfect theatre to its full expression.

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