Das Projektposter stellt die Einbindung hochqualitativer audiovisueller Medien zur Lernunterstützung im Kontakt- und Selbststudium einiger theoriegeleiteter, sportpraktischer Veranstaltungen im Bachelorstudium dar. Im Modul Turnen, Schwimmen, Leichtathletik werden komplexe Bewegungselemente sportartübergreifend und theoriegeleitet vermittelt. Die umfangreichen Bewegungskompetenzen werden u.a. mittels bestehender Bewegungsverwandtschaften, aber auch anhand erkennbarer Divergenzen in den Modul sportartenverstärkend bzw. kontrastrierend erfahrbar gemacht. Der Qualitätsanspruch an lernförderliche Medien sowie differenzierte Zugänge für diesen speziellen Kompetenzerwerb werden im Projektposter deutlich.

Das Projektposter stellt die Einbindung hochqualitativer audiovisueller Medien zur Lernunterstützung im Kontakt- und Selbststudium einiger theoriegeleiteter, sportpraktischer Veranstaltungen im Bachelorstudium dar. Im Modul Turnen, Schwimmen, Leichtathletik werden komplexe Bewegungselemente sportartübergreifend und theoriegeleitet vermittelt. Die umfangreichen Bewegungskompetenzen werden u.a. mittels bestehender Bewegungsverwandtschaften, aber auch anhand erkennbarer Divergenzen in den Modul sportartenverstärkend bzw. kontrastrierend erfahrbar gemacht. Der Qualitätsanspruch an lernförderliche Medien sowie differenzierte Zugänge für diesen speziellen Kompetenzerwerb werden im Projektposter deutlich.

The aim of this research was to make recommendations how parents and educators can select and use audio-visual media for supporting learners with behavioural problems (LBP). A literature study was conducted on behavioural problems and on the use of audio-visual media to address these. Thereafter an empirical investigation was done by means of a case study design. A purposive sample was chosen from Grades 10 and 12 learners in Pietermaritzburg. Websites were also selected for addressing a variety of topics. The most important findings were that audio-visual media can be selected by means of five criteria related to content accuracy and appropriateness, diversity and quality. The findings indicate that visual media can stimulate cognitive skills (including problem solving and critical thinking) and reflection about the acceptance of responsibility, positive attitudes and respect for authority, among others. It is concluded that audio-visual media can be used by educators to support LBP. / Educational Studies / M.Ed. (Specialisation in Psychology of Education)

本研究以文本分析方法，剖析現今台灣兒童英語影視媒介教材，如何運用媒介特性、針對兒童閱聽人呈現英語教學的元素及互動性；並以深度訪談方法，探究兒童英語影視媒介教材產製之發展團隊分工與角色、發展策略、製作流程等面向。進一步剖陳在不同互動層次媒介之產製概念重點、差異、與影響因素，以期瞭解台灣兒童英語影視媒介教材之產製現況，為未來兒童英語教學教材製作之參考與依據。 本研究發現兒童英語影視媒介教材之定位為英語輔助教材，目標對象多未明確界定，產製上亦多以製作者面向思考、缺乏使用者觀點。媒介特性為兒童英語影視媒介教材呈現方式、及產製重點之主要考量；市場因素則為兒童英語影視媒介教材在教學設計與發展上的重要障礙。在發展團隊方面，兒童英語影視媒介教材之產製，需結合不同專業人才、不同執行單位，因而強而有力的品質管控者不可或缺；發展團隊的組成、運作、及角色分工，則受該團隊既有產製思維之影響甚深。評估兒童英語影視媒介教材之產製模式，普遍缺乏分析及總結性評鑑階段，亦需應加強製作階段之形成性評鑑、及評鑑後修正之落實。

The aim of this research was to make recommendations how parents and educators can select and use audio-visual media for supporting learners with behavioural problems (LBP). A literature study was conducted on behavioural problems and on the use of audio-visual media to address these. Thereafter an empirical investigation was done by means of a case study design. A purposive sample was chosen from Grades 10 and 12 learners in Pietermaritzburg. Websites were also selected for addressing a variety of topics. The most important findings were that audio-visual media can be selected by means of five criteria related to content accuracy and appropriateness, diversity and quality. The findings indicate that visual media can stimulate cognitive skills (including problem solving and critical thinking) and reflection about the acceptance of responsibility, positive attitudes and respect for authority, among others. It is concluded that audio-visual media can be used by educators to support LBP. / Educational Studies / M.Ed. (Specialisation in Psychology of Education)

South Africa has been witnessing an escalation in drug use amongst adolescents in high school. Thus, the main question that motivated this research was: How can a psycho-educational programme, using a selected audio-visual media resource, assist teachers and parents in an effort to prevent adolescent students’ substance abuse problem behaviour? Social cognitive theory (SCT) and self-efficacy theory (SET) were used as a conceptual framework. The study explained these theories in-depth. Adolescent substance abuse was also studied as well as programmes to address this problem. This was followed by a perusal of numerous audio-visual resources for their possible incorporation into prevention programmes. The ‘Above The Influence’ (ATI) resource was selected for the psycho-educational programme which was designed for the study. The programme was put into action during seven sessions over a period of about two months, and implemented with a group of 26 Grade 10 and Grade 11 students in Pietermaritzburg, South Africa, to evaluate its relevance for adolescent substance abuse prevention. To evaluate the programme, a qualitative approach was used. The data were gathered during the programme implementation by means of in-person and online focus groups, individual interviews, written open-ended questions, observation notes and follow-up interviews some time after the programme had ended. Eleven principles were identified from the literature to evaluate the potential of the programme to be effective in preventing adolescent substance abuse. In particular the programme needed to increase adolescents’ skills related to studying, communication, peer relationships, self-efficacy, assertiveness, and drug resistance. The programme also had to employ interactive techniques and needed to address the type of drug abuse problem in the local community, for example, the ‘gateway’ substances of marijuana, alcohol and tobacco. In addition, the programme potential was evaluated in the light of SCT and SET. The findings indicated that the psycho-educational programme, using ATI as audiovisual medium, can be used very effectively by teachers to raise students’ awareness and develop particular skills that could contribute towards the prevention of adolescent substance abuse. It is recommended that the programme should be used in the long-term with repeated reinforcing sessions over time. / Psychology of Education / D. Ed. (Psychology of Education)

Am 28. April 2009 überreichten Repräsentanten der deutschen Archive und Bibliotheken Bundespräsident Horst Köhler eine Denkschrift der Allianz Schriftliches Kulturgut erhalten. Barbara Schneider-Kempf (Staatsbibliothek zu Berlin), Thomas Bürger (Sächsische Landesbibliothek – Staats- und Universitätsbibliothek Dresden), Bernd Kappelhoff (Landesarchiv Hannover) und Michael Knoche (Herzogin Anna Amalia-Bibliothek Weimar) hatten im Jahr 2008 diese Denkschrift erarbeitet, die nun gedruckt vorliegt und im Schloss Bellevue vorgestellt wurde.

South Africa has been witnessing an escalation in drug use amongst adolescents in high school. Thus, the main question that motivated this research was: How can a psycho-educational programme, using a selected audio-visual media resource, assist teachers and parents in an effort to prevent adolescent students’ substance abuse problem behaviour? Social cognitive theory (SCT) and self-efficacy theory (SET) were used as a conceptual framework. The study explained these theories in-depth. Adolescent substance abuse was also studied as well as programmes to address this problem. This was followed by a perusal of numerous audio-visual resources for their possible incorporation into prevention programmes. The ‘Above The Influence’ (ATI) resource was selected for the psycho-educational programme which was designed for the study. The programme was put into action during seven sessions over a period of about two months, and implemented with a group of 26 Grade 10 and Grade 11 students in Pietermaritzburg, South Africa, to evaluate its relevance for adolescent substance abuse prevention. To evaluate the programme, a qualitative approach was used. The data were gathered during the programme implementation by means of in-person and online focus groups, individual interviews, written open-ended questions, observation notes and follow-up interviews some time after the programme had ended. Eleven principles were identified from the literature to evaluate the potential of the programme to be effective in preventing adolescent substance abuse. In particular the programme needed to increase adolescents’ skills related to studying, communication, peer relationships, self-efficacy, assertiveness, and drug resistance. The programme also had to employ interactive techniques and needed to address the type of drug abuse problem in the local community, for example, the ‘gateway’ substances of marijuana, alcohol and tobacco. In addition, the programme potential was evaluated in the light of SCT and SET. The findings indicated that the psycho-educational programme, using ATI as audiovisual medium, can be used very effectively by teachers to raise students’ awareness and develop particular skills that could contribute towards the prevention of adolescent substance abuse. It is recommended that the programme should be used in the long-term with repeated reinforcing sessions over time. / Psychology of Education / D. Ed. (Psychology of Education)

Am 28. April 2009 überreichten Repräsentanten der deutschen Archive und Bibliotheken Bundespräsident Horst Köhler eine Denkschrift der Allianz Schriftliches Kulturgut erhalten. Barbara Schneider-Kempf (Staatsbibliothek zu Berlin), Thomas Bürger (Sächsische Landesbibliothek – Staats- und Universitätsbibliothek Dresden), Bernd Kappelhoff (Landesarchiv Hannover) und Michael Knoche (Herzogin Anna Amalia-Bibliothek Weimar) hatten im Jahr 2008 diese Denkschrift erarbeitet, die nun gedruckt vorliegt und im Schloss Bellevue vorgestellt wurde.

En kombination av ljud och bild, audiovisuell media, har under en längre tidsperiod varit ett sätt att skapa uppmärksamhet kring en artist. Den teknologiska utvecklingen har förbättrat de audiovisuella verktygen och gjort de mer tillgängliga. Dock har denna utveckling även skapat fler digitala kommunikationskanaler och ett informationsbrus som kan vara svårt för en artist att nå igenom. Utifrån detta kan artister behöva nå sin publik på ett djupare plan, vilket eventuellt kan uppnås genom sinnesmarknadsföring. Denna uppsats har därför som syfte att undersöka hur och varför artister använder audiovisuell media i sin kommunikation via sociala medier samt vilken betydelse samspel mellan flera sinnen har för att förmedla artistens identitet. Undersökningen har tillämpat en kvalitativ forskningsstrategi med hermeneutik som kunskapsteoretisk utgångspunkt. Utifrån denna har studien antagit en abduktiv ansats. Datainsamling för studien utfördes genom semistrukturerade intervjuer, varav två genomfördes personligen, tre via telefon och två respondenter besvarade intervjufrågor via e-mail. Respondenter valdes genom ett målstyrt urval med kriterierna att respondenterna skulle inneha kunskap eller erfarenhet om ämnet genom sitt arbete och inkludera olika åldrar, könstillhörigheter och geografiska hemvister. Resultatet av denna undersökning är att artister kan använda audiovisuell media på ett mångfacetterat sätt som beror på artistens genre, sammanhang och målgrupp. Studien har identifierat tre typer av audiovisuell media: kortare videor, fullskaliga musikvideor samt livestreaming. Artister använder audiovisuell media utifrån olika syften som kan innefatta att kommunicera sin varumärkesidentitet, att addera till ett konstnärligt uttryck eller att etablera närmare relationer till sin målgrupp. Semantisk kongruens mellan flera sinnen är av betydelse för att förmedla en autentisk helhetsbild av artisten. I framtiden kan audiovisuell media få ökad betydelse genom en allt snabbare konsumtionskultur och mer tillgänglig teknik. Denna teknik kan även komma att möjliggöra inkludering av fler sinnen och därmed bidra till en starkare immersiv upplevelse för konsumenten. / A combination of sound and image, audio-visual media, has for a long time been a way to create attention around an artist. Technological developments have improved the audio-visual tools and made them more accessible. However, this development has also created more digital communication channels and an information noise that can be difficult for an artist to get through. Based on this, artists may need to reach their audience on a deeper level, which can possibly be achieved through sensory marketing. This study therefore aims to investigate how and why artists use audio-visual media in their communication via social media and the importance of interplay between several senses in conveying the artist's identity. The study has applied a qualitative research strategy with hermeneutics as the epistemic foundation. Based on this, the study has adopted an abductive approach. Data collection was performed through semi-structured interviews, of which two were conducted in person, three by telephone and two respondents answered interview questions via e-mail. Respondents were selected through a goal-directed selection with the criteria that the respondents would have knowledge or experience of the subject through their work and include different ages, genders and geographical residences. The result of this study is that artists may use audio-visual media in a multifaceted way that depends on the artist's genre, context and target group. The study has identified three types of audio-visual media: shorter videos, full-scale music videos and live streaming. Artists use audio-visual media for various purposes that may include communicating their brand identity, adding to an artistic expression or establishing closer relationships with their target audience. Semantic congruence between several senses is important for conveying an authentic holistic picture of the artist. In the future, audio-visual media may become more important through an ever-intensifying consumer culture and more accessible technology. This technology may also enable the inclusion of more senses and thus contribute to a stronger immersive experience for the consumer.