The main aim of this thesis is to study how and in which way the library personnel works with reading groups and their view of reading groups. I also want to study which role the governing- and policy documents have in the library personnel’s work. The following questions were asked.Which similarities and differences between the different library personals outlooks and acting can be interpreted from the following aspects:• Promoting reading, book selections and the leader's role?• To talk about personal subjects and to create possibilities for personal growth and increased empathy?• To promote language development and reading comprehension?The methods used in the study are a combination of interviews and observations. Aidan Chamber's “three ingredients in a talk" and “the teachers' four main tasks” during reading groups; recommendations of the promotion of reading and its obstacles that originates from Eriksson Barajas' studies over reading groups in school is used as a theoretical framework.The conclusions showed that the library personnel thought that it was important to make it possible for all the children to talk and that there are limitations for how many goals you could have for a reading group. The personnel of the school libraries let the children choose more books for themselves than the childrens' librarians. All the library personnel related the text to our reality, which gave the children preconditions for self-insight. Several of the library personnel gave the children possibility’s to exercise reading between the lines ore to predict the synopses. If the informants who held in reading groups during the children’s school time had summarized, they would've had a clearer connection to the requirements of knowledge in Swedish. / Program: Bibliotekarie

<p>In recent years there has been an upsurge in products and activities designed for infants, what is known as baby culture. The essay is a discourse analysis covering the part of baby culture which is concerned with infants and books. The essay studies texts from libraries and children’s bookclubs in order to understand what it is they communicate, to whom and the conceivable consequences of the communicated message. One of the main purposes of the study is to determine what view of infants as social and cultural beings it  is that arises from the texts. The essay also focuses on the different discourse types used in the discourse on infants and books and to what extent the libraries’ and the bookclubs’ way of reasoning on the subject is differing. The theoretical basis of the study is inspired by Norman Fairclough’s Critical Discourse Analysis and concentrates on the communicative event. The method used is detailed textual analysis rooted in Fairclough’s three- dimensional model of discursive practice, text and social practice. The empirical material consists of texts from information folders, websites etc. The result of the analysis shows that the discourse on infants and books is very similar in the two domains and derives from a wider market- oriented discourse. The discourse constitutes infants as primarily early learners with the inherent potential of becoming a baby genius. The discourse also constitutes a good reading parent who invests in his/her child’s future by stimulating their brain development from a very early age. An examination of the baby market discourse shows that it is a hybrid discourse consisting of various discourse types from diverse (knowledge) domains such as medicine, psychology and pedagogy. The analysis shows how market discourses have infiltrated the discourses of public institutions such as the library and how it affects the way subject entities are constructed.</p>

In recent years there has been an upsurge in products and activities designed for infants, what is known as baby culture. The essay is a discourse analysis covering the part of baby culture which is concerned with infants and books. The essay studies texts from libraries and children’s bookclubs in order to understand what it is they communicate, to whom and the conceivable consequences of the communicated message. One of the main purposes of the study is to determine what view of infants as social and cultural beings it  is that arises from the texts. The essay also focuses on the different discourse types used in the discourse on infants and books and to what extent the libraries’ and the bookclubs’ way of reasoning on the subject is differing. The theoretical basis of the study is inspired by Norman Fairclough’s Critical Discourse Analysis and concentrates on the communicative event. The method used is detailed textual analysis rooted in Fairclough’s three- dimensional model of discursive practice, text and social practice. The empirical material consists of texts from information folders, websites etc. The result of the analysis shows that the discourse on infants and books is very similar in the two domains and derives from a wider market- oriented discourse. The discourse constitutes infants as primarily early learners with the inherent potential of becoming a baby genius. The discourse also constitutes a good reading parent who invests in his/her child’s future by stimulating their brain development from a very early age. An examination of the baby market discourse shows that it is a hybrid discourse consisting of various discourse types from diverse (knowledge) domains such as medicine, psychology and pedagogy. The analysis shows how market discourses have infiltrated the discourses of public institutions such as the library and how it affects the way subject entities are constructed.