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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
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Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 331 to 340 of 340 (0.04 seconds)| 331 |
[pt] EU NASCI ASSIM: UMA ANÁLISE SUBCULTURAL DA CULTURA DE FÃS DE LADY GAGA E BEYONCÉ NO RIO DE JANEIRO / [en] I WAS BORN THIS WAY: NA SUBCULTURAL ANALYSIS OF THE LADY GAGA S AND BEYONCÉ S FAN CULTURES IN RIO DE JANEIROLIVIA PESSANHA BOESCHENSTEIN SANTOS 23 May 2019 (has links)
[pt] O presente trabalho tem como objetivo estudar a cultura de fãs no Rio de Janeiro, suas formas de comunicação e de interação com a cidade. Este estudo também se concentra em entender de que maneira os fãs percebem seus ídolos, uma vez que estes se apresentam perante a sociedade e a mídia, muitas vezes, como seres superiores e/ou indefectíveis. O ato de ser fã é um fenômeno já bastante investigado por alguns teóricos e, por outro lado, carrega significados, por vezes, pejorativos, quando tratado pelo senso comum e por alguns contextos midiáticos. Utilizando a abordagem dos estudos subculturais em uma etnografia foi possível constatar que o impacto das divas do pop estudadas, Lady Gaga e Beyoncé, em suas respectivas fandoms, Little Monsters e Beyhive, dá-se em âmbitos não só de entretenimento, mas, acima de tudo, subjetivos. A cultura de fãs atua como criadora de grupos sociais altamente organizados no mundo digital e no mundo real, capazes de promoverem bem-estar e debates políticos e ideológicos de forma a estimular a reflexão sobre as minorias às quais pertencem e a luta contra os mais diversos tipos de discriminação sofridos pelos participantes das fandoms. / [en] This work aims to study the culture of fans in Rio de Janeiro, its forms of communication and interaction with the city. This study also focuses on understanding how fans perceive their idols, once they present themselves to society and the media, often as superior or indefectible beings. The act of being a fan is already investigated by researchers and on the other hand carries some meanings that sometimes are pejoratives while handled by the common sense and also by some mediatic contexts. By using the subculture studies approach in an etnography it was possible to verify that the impact of the studied pop divas, Lady Gaga and Beyoncé, on their respective fandoms, Little Monsters and Beyhive, takes place not only in the entertainment area, but also in a very subjective way. The fan cultures acts as the creator of highly organized social groups both in the digital and in the real world, promoting not only their well-being, but also political and ideological debates, in order to stimulate reflection on the minorities to which they belong to, and the fight against the most diverse types of discrimination suffered by participants of the fandoms.
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代言人廣告中產品涉入與推荐疲乏對廣告效果的影響 / The advertising effectiveness of product involvement and recommendation fatigue in celebrity endorsement洪茂光 Unknown Date (has links)
本研究目的在探討代言人的選用策略、代言人代言數量、產品涉入程度與廣告效果之間的意涵；分析人口統計變數對廣告效果的差異性；檢定產品涉入程度、代言人代言數量多寡之間對廣告效果的關係。根據量化分析及質化訪談的研究分析，對代言人的選用策略提出整合研究建議。
研究方法採取量化的實驗法及質化的深度訪談進行，以實驗法進行的過程，先針對代言人代言數量多寡進行人選的前測，再與涉入程度高低不同程度的商品搭配，設計出一組3*2的實驗組合。透過統計檢定導出結論，再輔以實際廣告業界當中，從廣告主及廣告代理商的深度訪談佐證，最終再提出名人代言的選用策略建議。
根據實驗的結果統計歸納，摘要四點結論如下：
一、名人多品牌大量代言等於高知名度，廣告效果仍佳。
二、代言人代言數量過多導致推荐疲乏雖然存在，但對廣告效果影響有限。
三、在商品涉入程度的關係中，名人代言策略建議用在低涉入產品中，高涉入產品效果較差。
四、代言人的選擇應考慮目標對象的性別及教育程度進行遴選標準。
根據廣告主及廣告公司等業者的訪談，提出八項建議如下：
一、依據代言人性格及品牌關聯，為名人量身打造廣告，破解可能的推薦疲乏。二、經由代言人成為「品牌大使」的角色，發揮品牌精神。
三、為避免折損名人價值，名人應嚴選合作品牌，與品牌適配結合。
四、創造虛擬偶像或素人明星為操作代言人的奇兵策略。
五、整合性名人代言的傳播決策路徑
六、避免喧賓奪主效應，發展名人與品牌之間的雙贏及共生關係。
七、用名人自己平常慣用的語言及消費者認同的語言來溝通。
八、理性與感性建立品牌人格化模式。 / The purpose of this study is to explore the strategy of choosing advertising spokesperson, the number of endorsements, the meaning between product involvement and advertising effectiveness. Analyze the demographic variables toward advertising effectiveness. Test product involvement level and relationship between the number of endorsements of advertising spokesperson and the advertising effectiveness. The conclusion is based on the analysis of the quantitative and qualitative research to provide the integrated suggestion for choosing advertising spokesperson.
Methodology is based on the quantitative and qualitative (in-depth interview) research. In the course of an experimental method, conduct the pre-test of the candidates for the number of endorsements by advertising spokesperson, the next step is to design a set of 3 * 2 experimental combinations with varying degrees of product involvement. The conclusions derived through a statistical test, and then supplemented with the actual advertising industry which, from the advertisers and advertising agencies in support of in-depth interviews and eventually made the choice of celebrity endorsement strategy proposals.
According to the experimental results of statistical induction, four-point summary of the conclusions are as follows:
1. Celebrity endorsement for a large number of brands increases the total brand awareness which means the advertising effect is still good.
2. Lead to an excessive number of spokesmen for endorsement recommendation fatigue exist, but a limited impact on advertising effectiveness.
3. The relationship between the degree of product involvement, the celebrity endorsement strategy proposes to use in low-involvement products, high-involvement products seems less effective.
4. Choosing the advertising spokesperson should take into account gender and educational level of the Target audience as the selection criteria.
According to the in-depth interview with advertisers and advertising agencies. The eight suggestions are as follows:
1. Based on the spokesperson personality and association with the brand, it is recommended that the advertising should be tailored to reduce the recommendation fatigue.
2. Through the advertising spokesperson become a "brand ambassador" role, to play the brand spirit.
3. In order to avoid impairment value of celebrity, celebrities should be carefully selected co-brand fit and brand integration.
4. The creation of a virtual idol or a prime people as the advertising spokesperson is an innovative strategy.
5. Integrated decision-making path to celebrity endorsement.
6. To avoid overwhelming and reduce the advertising effect, it is necessary to build the symbiotic relationship between celebrities and the brand to create the win-win situation.
7. Using its own language of the celebrities to communicate with the target audience.
8. Sense and Sensibility patterns to build brand personification.
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Pohybová aktivita pracujících osob se zaměřením na lékaře / The Physical activity of persons with a focus on physicianKRAUSOVÁ, Alena January 2016 (has links)
This thesis focuses on the topic: ?The Physical activity of persons with a focus on physician?. In the theoretical part of my thesis, I focus eg. on area history of kinesiology, motor skills and development, factors influencing physical activity or diseases caused by physical inactivity. The practical part of this work is to monitor physical activity among physicians from different sectors.To determine the level of physical activity was chosen IPAQ long for 100 doctors who participated in the monitoring. I selected 30 doctors, who for a week had individually set pedometer and write down your daily physical activity.
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The Perspectives of African Immigrants in Sweden on Intercountry Child AdoptionArmah, Collins January 2010 (has links)
The views of minority groups who speak on behalf of adopted children in Western countries like Sweden have relevance with regards to enriching the international adoption discourse; and to inform adoption policies in both sending and receiving countries. This study aimed at seeking the views of African immigrants in Sweden on intercountry adoption with the objective of bringing out the meanings they create on the major themes involved to enrich the international adoption debate and to inform policy formation. In all, twenty (20) participants who were grouped into Six (6) focus groups participated. There were mixed opinions on various themes involved. Some of their perspectives were consistent with previous political discourses on adoptions and others were not. These were discussed in the analysis accordingly. Contrary to international conventions, participants showed much relevance to intercountry adoption as against incountry adoption. However, there were predominant views in support of child adoption that is well regulated.
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Sword of the Sun: Marshal Boufflers and the Experience of War in the Grand SiècleBeckman, Steven Andrew, Jr 24 August 2022 (has links)
No description available.
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Song King: Tradition, Social Change, and the Contemporary Art of a Northern Shaanxi FolksingerGibbs, Levi Samuel 28 August 2013 (has links)
No description available.
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Saving Africa’s Children: Transnational Adoption and The New Humanitarian OrderOlutola, Sarah January 2017 (has links)
This PhD Dissertation was completed through 2011 to 2016 and was nominated for a CAGS-UMI Distinguished Dissertation Award. / My dissertation explores transnational adoptions of black African children by white Western parents as a site through which to think about global affective relationality and transnational histories within intimate proximities. The image of an interracial, transnational family can seem to be a fulfillment of the potential for transcendent love symbolized by humanitarian fundraisers such as Live Aid— a love that collapses borders and brings together races in multicultural bliss. Furthermore, adoptions of African children can potentially challenge discursive systems of categorization that frame the black body as existing outside the body politic. At the same time, however, we cannot understand transnational adoption without taking into account the histories of power that make possible and potentially limit the contours of these affective orientations. Indeed, representations of a transnational family consisting particularly of black African children and white Western parents not only invoke the logic of white moral motherhood within the context of contemporary globalization; they also point to European philosophical traditions that presuppose the colonizer’s right to the black body. In this project, thus, I ask: what are the sociopolitical and cultural motivations behind the desire to express humanitarian love towards African children through the act of adoption? How might these motivations create avenues for exclusion and exploitation even as they create new geographies of belonging? To answer these questions, this project brings the affective domain of contemporary transnational adoption between African children and white American parents into conversation with histories of colonial transnational intimacies and the precarious lived experiences of classed and racialized individuals in the African postcolony. In challenging popular celebratory fictions of the transnational family, it critically examines not only the utopian aspirations and social costs of transnational adoption as a humanitarian project, but also the very affect produced and channeled through adoption as a humanitarian act. / Thesis / Doctor of Philosophy (PhD) / My dissertation takes a multidisciplinary approach to analyze transnational adoptions of black African children by white Western parents. It offers answers to the following questions:
1. How do the ghosts of colonialism, along with the violent realities of globalization, expose the inequities hidden within idealized humanitarian narratives of rescue underlying global adoptions while at the same time revealing their transformative potential?
2. How can we account for the experiences and psychic struggles of the African adoptee, and what do their contradictions of idealized Western narratives tell us about the fantasies and anxieties of their Western parents?
Ultimately, I argue that while the transnational family suggests transformative transnational connections, Western humanitarian frameworks have also sought to manage the messiness of these connections, to fix white and black bodies into old colonial roles, and to exclude certain bodies, namely those of the African birth mothers, out of the affective realm of transnational adoption. At the same time, these attempts at management, I argue, only speak to the productive potential of these messy relations to transform and exceed colonial limitations.
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Political contradictions : discussions of virtue in American lifeLaVally, Rebecca 26 January 2011 (has links)
This dissertation asserts that American political culture faces a crisis of virtue and explores the role of citizens, journalists and politicians in fostering it. The historic election of Barack Obama on a platform of hope and change in 2008 suggests that Americans yearn for an infusion of virtue into political life. I assert, however, that we have lacked a lexicon of political virtue, or any systematic understanding of which virtues we value and which matter most to us. Nor have we understood whether groups who constitute key elements of our democracy—citizens, journalists, politicians, men and women, Democrats and Republicans—value virtues in politics similarly or differently. Without a working knowledge of the anatomy of virtue in the body politic, what is to prevent us from having to change again? By charting the virtue systems of these key groups, I have made explicit what is implicit to reveal that political virtue is more valued—and more present—than Americans likely realize. This exploration, I believe, contributes to the scholarship of political communication by enabling a fuller and more useful understanding of American political culture—and of the contradictions, curiosities, and surprises that enrich it. / text
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Embracing LOLitics: Popular Culture, Online Political Humor, and PlayTay, Geniesa January 2012 (has links)
The Internet, and Web 2.0 tools can empower audiences to actively participate in media creation. This allows the production of large quantities of content, both amateur and professional. Online memes, which are extensions of usually citizen-created viral content, are a recent and popular example of this. This thesis examines the participation of ordinary individuals in political culture online through humor creation. It focuses on citizen-made political humor memes as an example of engaged citizen discourse. The memes comprise of photographs of political figures altered either by captions or image editing software, and can be compared to more traditional mediums such as political cartoons, and 'green screens' used in filmmaking. Popular culture is often used as a 'common language' to communicate meanings in these texts. This thesis thus examines the relationship between political and popular culture. It also discusses the value of 'affinity spaces', which actively encourage users to participate in creating and sharing the humorous political texts. Some examples of the political humor memes include: the subversion of Vladimir Putin's power by poking fun at his masculine characteristics through acts similar to fanfiction, celebrating Barack Obama’s love of Star Wars, comparing a candid photograph of John McCain to fictional nonhuman creatures such as zombies using photomanipulation, and the wide variety of immediate responses to Osama bin Laden's death. This thesis argues that much of the idiosyncratic nature of the political humor memes comes from a motivation that lies in non-serious play, though they can potentially offer legitimate political criticism through the myths 'poached' from popular culture.
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時尚設計之著作權保護-以服裝設計為中心游皓婷, Yu, Haw Tyng Unknown Date (has links)
時尚設計師出面控訴快時尚品牌抄襲的新聞層出不窮，不乏設計師出面指稱現行法規對其保護不足，而時尚設計、服裝設計領域近期不斷以新穎之技術、手法融入設計當中，呈現出更多以往不可能呈現的造型，使得服裝設計越來越像藝術品，並不單單只是為了使人穿著，進而引發是否有必要將服裝設計與傳統藝術作品區別保護之爭辯。
根據美國國會2016年的報告顯示，全球時尚產業每年產值約1.75兆美金，過去曾有紡織王國美稱的台灣，也開始從過去的委託製造（OEM）致力轉型於委託設計製造（ODM），至今努力發展自有品牌（OBM），如何成功打入國際為本土品牌未來應努力之方向。歐盟地區有歐盟共同體設計規定，予以服裝設計周全之設計權保護；美國則長期受制於實用性物品原則之可分離性判斷，而長期無法提供服裝設計之著作權保護；我國雖未明文不予服裝設計著作權保護，但也長期處於不明確之狀態。對設計師而言，不明確之保護即為一不確定風險，將阻礙具創意的新設計之出現，此為台灣推行文化創意產業、將本土品牌推向國際、培育新一代設計師所需解決之問題。
本研究主要分為五章，除第一章為緒論外，第二章為時尚設計產業與國際保護現況之概述，第三章主要論述美國著作權法基本結構且以服裝設計為重心，並就前述基礎由實務案例加以歸納評析美國實務對於服裝設計著作權保護之態度，第四章主要論述我國著作權法基本結構且以服裝設計為重心，並就前述基礎藉由實務案例加以歸納評析我國實務對於服裝設計著作權保護之態度，第五章提出本研究之結論與建議。
經研究發現著作權法並非全然對於服裝設計不予以保護，僅係因立法政策與解釋論上之不穩定見解，導致保護的不確定性，希望透過此篇論文能夠提供我國主管機關解釋上之建議。 / Nowadays, copycat, knock-off accusements appear frequently within fashion design industry. Some of the scholars, industrial representors comment that fashion design is not copyrightable and shall not be protected. However, it is indisputable that fashion is an innovative and orginal form of art. Furthermore, fahion design consists of artisic expression and other unique features. Thus fashion designers and other kind of artists shall not be treated unfairly.
This study focuses on copyright protection both in Taiwan and United States. And discuss to what extent shall we protect garment design and how we can seafeguard talented fashion desingers’s creative works. The study is divided into five parts. The first part is the introduction part. The second part is talking about the featues of fashion design industry and international rules which are related to fashion design. The third part focuses on copright law, domestic theoretical legal analysis and cases on garment design infringement lawsuits in the United States. The fourth part focuses on copright law, domestic theoretical legal analysis and cases on garment design infringement lawsuits in Taiwan. In the end, this study provides several suggestions for the Taiwanese adminstrtion agencies and juditial authorities.
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