Name of thesis: Use of sports massages in the sports clubs in the region of Mladá Boleslav. Author: Kristýna Sobotková Tutor: PaedDr. Ladislav Pokorný Department: Department of physical education Aims of the thesis: The main aim of the thesis is to map and compare the usage of regenerative procedures. with a main focus on sports massages in sport teams in different kind of sports which are taking part in the highest level of competitions in the region of Mladá Boleslav. Methodology: Methods used in the thesis are analysis and comparison. The results of the thesis: The result is a detail exploration of professional sports clubs in Mladá Boleslav with an emphasis on regeneration and usage of sports massages. Among these sports clubs the football players and the hockey players have the widest possibilities for regeneration. These two clubs have similar facilities for regeneration. They can choose from a vast variety of regeneration's techniques and the masseurs are there every day for them. The floorball players have their own masseur, but they don't have sufficient facilities. They have an improvised massage room in a fitness and a vat with icy water in a changing room. They also receive benefits for attending public wellness in Mladá Boleslav. The minimal opportunity for regeneration have the girls...

Thesis (M.A.)--University of British Columbia, 2006. / Includes bibliographical references (leaves 89-90). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.

Title: AC Sparta Prague Children's Membership Project Objectives: The main aim of the Diploma Thesis is a proposal to improve the project of the children's membership in the Kids Club and the Teens Club in AC Sparta Prague based on the current state of the project and the results of the marketing research. Methods: The main methods of collecting data and information used in this thesis were a marketing research focused on the satisfaction of the registered members and an in-depth interview with the manager of the project. The method includes an analysis of documents. Results: Based on the description and feedback from the current members, the Kids Club and the Teens Club may be considered a successful project falling within the overall philosophy of AC Sparta Prague. The overall concept of the children's membership project may be considered properly set, too. The selected method of registration and the registration form are evaluated positively however the pace of the whole registration process is slow. Most of the total number of the registered members are from the Capital City and the surrounding area and most of them are males. The members are satisfied with the membership offer and the existing events but they would welcome more events with the players. A weak point of the project is its...

ANALYSIS OF MARKETING COMMUNICATIONS BK LOKOMOTIVA KARLOVY VARY SPORTS CLUB Objectives: The aim of this work is to analyze the current state of marketing communication with the audience and sponsors for women's basketball club BK Lokomotiva Karlovy Vary and propose a strategy for improving marketing communications. Methods: In this thesis were performed using the methods of observation and personal interviews examined subjects Results: An analysis of marketing communication club, thanks to which it was found that it is not good enough, and some elements of marketing communication is missing. Based on these findings, suggestions were made and recommendations for improvement of marketing. The designs were created, so that feasible and beneficial to the club. Keywords: Marketing, marketing communications, sports advertising, sponsorship, sports club

Integration and sport plays a big part in today's society. By being a part of a sport club most immigrants experience coherence with the other club members and it helps them to learn the Swedish language and culture. The purpose of this essay is to find out how sport clubs work with - and implements - integration. It is a qualitative interview study where two sport clubs in Umeå have been selected, in association with Umeå municipality, according to specific criteria. Five people in each club have been interviewed. This type of study was chosen because it gives the opportunity to collect the respondent’s perceptions and experiences, and it will also create an opportunity for further arguments and developed answers.The result of the study show that the consultants in each sport club had knowledge about the integration policy and guidelines and the team leaders did not. It also showed that the sport club who had worked with integration projects in the past and had an ongoing project at the moment had more immigrant members. The ongoing project consists of a drop-in activity where football practices are arranged once a week. The second sport club does not intend to do anything else than their regular activities because of the energy and time it would take.

Viklund, J. & Älgamo, D. (2011). Fysisk aktivitet och idrott för vuxna individer i Västerbottens län – möjligheter och utmaningar för en framtida aktivitetskatalog. (Physical activity and sports for adults in the county of Västerbotten – opportunities and challenges for a future activity directory). Bachelor Essay in Swedish. Umeå: Umeå university, Department of Education. Abstract This paper originates from the need to organize all physical activities in the county of Västerbotten. In collaboration with the sports association of Västerbotten a future project will later be made to gather all these activities in one place. Therefore, the purpose of this study was to analyze different sports clubs in the county of Västerbotten and their range of activities. Further, the purpose was also to assess the need of the sports clubs to develop the accessibility of their activities for adults in the county. The future aim of this study is that the results will compose a foundation for an activity directory which will increase the accessibility of different sports clubs and facilitate for individuals who practise some sort of exercise. Because of the limited research on this area, this study could be of interest for individuals, associations as well as for future research. To get the results interviews were carried out with nine different sports clubs and companies. The interviewees all had managing roles and good insights within their respective company. The respondents were asked about their opinions regarding the need of an activity directory and its possible benefits and disadvantages. The results show an interest for the directory from the majority of the respondents and that one of the primary benefits is that it provides marketing for the sports clubs and companies who choose to participate. One disadvantage with the activity directory could be that people with limited access to the Internet will be excluded, but as long as the marketing is good and the design is simple and well structured, the activity directory may have good future prospects.

Föreningsidrott för barn- och ungdomar har visat sig ge upphov till en rad både fysiska ochpsykiska fördelar. Vidare har Riksidrottsförbundet uttryckt att den svenska idrottsrörelsenskall kännetecknas av “så många som möjligt, så länge som möjligt i en sån bra verksamhetsom möjligt”. De ökade avhoppen inom barn- och ungdomsidrotten tycks inte klinga mednämnt motto, och av denna anledning har denna studie utförts i syfte att undersöka huridrottsföreningar arbetar för att behålla barn och ungdomar i idrotten samt vilka möjligheteroch begränsningar, som kan identifieras avseende arbetet med föreningarnas barn- ochungdomsverksamheter. Med utgångspunkt i tidigare forskning samt teorierna och modellerna; Sport CommitmentModel, Fun Maps, Consumer Knowledge Management, Self Determination Theory samtAchievement Goal Theory, har en kvalitativ metod valts och semistrukturerade intervjuer hargenomförts för att besvara studiens forskningsfrågor. Studiens resultat påvisar att idrottsföreningarna tillämpar en rad olika metoder för att behållabarn och ungdomar inom idrotten. Vidare framkom att det finns en del begränsningar motföreningarnas arbete, innefattande bland annat brist på idrottshallar, ökat stillasittande samtrekrytering och utbildning av ledare. Slutligen identifierades även en del möjligheter, vilkabland annat innefattade en förhoppning om bättre samverkan mellan olika idrotter ochföreningar, samt ökad medvetenhet inom idrotten och samhället i stort vad gäller idrott förunga och de fördelar det genererar. / Club sports for children and youths have been shown to give rise to several both physical andmental benefits. Furthermore, the Swedish Sports Confederation has expressed that theSwedish sports movement should be characterized by "as many as possible, as long aspossible in as good an organization as possible". The increased dropouts in children's andyouth sports do not seem to resonate with the mentioned motto, and for this reason this studyhas been carried out in order to examine how sport clubs work to keep children and youthsinvolved in sports, and also to find out what opportunities and limitations, can be identifiedregarding the club’s work with their youth associations'. Based on previous research and with the use of the following theories and models; SportCommitment Model, Fun Maps, Consumer Knowledge Management, Self DeterminationTheory and Achievement Goal Theory, a qualitative method with semi-structured interviewshas been conducted to try to answer the study's research questions. The results of the study show that the sport clubs apply several different methods to keepchildren and youths involved in sports. Furthermore, it emerged that there are somelimitations linked to the sport clubs and their work, including a lack of sports halls, increasedsedentary life and recruitment and training of leaders. Finally, some opportunities were alsoidentified, which included a hope for better collaboration between different sports and sportclubs, as well as increased awareness in sports and society at large in terms of sports foryoung people the benefits it generates.Keywords:

I studiens inledning framgår att fysisk aktivitet är en förutsättning för god hälsa, både för individen och folkhälsan. Samtidigt framkommer föreningsidrotten som en viktig aktör för att öka den fysiska aktiviteten i samhället. För att öka den fysiska aktiviteten och minska avhopp inom föreningsidrotten krävs det en förståelse för ett flertal faktorer varav sociala relationer utgör en. Syftet med studien var att undersöka betydelsefulla sociala relationers betydelse för deltagande i lagidrott bland föreningsaktiva tjejer i övre tonåren. Metoden som användes för studien var kvalitativ, där semistrukturerade intervjuer genomfördes. Urvalet utgjordes av ungdomstjejer i åldersspannet 17-19 år som är aktiva medlemmar i ett lag inom föreningsidrott. Analysen av materialet gjordes med hjälp av kvalitativ innehållsanalys. Resultatet visade på att betydelsefulla sociala relationer är avgörande för idrottsdeltagande. Beroende på relationens betydelse påverkar relationen idrottsdeltagandet i varierad utsträckning. Resultatet visade tre kategorier: Primär relation som omfattar familj, partner och vänner, sekundär relation bestående av lagkamraterna och tertiär relation bestående av ledaren. Relationernas betydelse, stöd, prioritering, förståelse, engagemang, lagsammanhållning och delaktighet uttrycktes av respondenterna vara viktiga faktorer för fortsatt idrottsdeltagande. Konklusionen är att sociala relationers närhet är en av de faktorer som påverkar idrottsdeltagandet och bör därför vara centralt i föreningsidrotten, samt användas i arbetet för att behålla och öka ungdomars deltagande i föreningsidrott. / In the introduction of the study, physical activity is seen as a prerequisite to good health, both for the individual and for public health. At the same time, club sports appear as an important player to increase physical activity in society. To increase physical activity and reduce drop-outs in club sports, an understanding of a number of factors, of which social relations constitute one, are required. The aim of the study was to investigate the importance of important social relations for participation in team sports among girls in the upper teens participating in sports clubs. The method used for the study was qualitative, in which semi-structured interviews were conducted. The sample consisted of girls in the age of 17-19 years, who are active members in team sport. The analysis of the material was made by using qualitative content analysis. The result showed that important social relationships are crucial for sports participation. Depending on the importance of the relationship, the relationship affects sports participation to a varied extent. The result showed three categories: Primary relation includes family, partner and friends, secondary relation includes teammates and tertiary relation includes coach. The importance of the relationships, social support, priority, understanding, the cohesion of the team and participation are vital factors for continued participation in club sports. In conclusion, social relations are one of the factors that affect participation in club sports and should therefore be central to and used in the work to keep and increase youth’s participation in club sports.