Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-04-14T14:04:43Z No. of bitstreams: 1 DIS_TERCIO_SACCOL_COMPLETO.pdf: 2689538 bytes, checksum: 389c61fb3ad4b55ca877617d871688a3 (MD5) / Made available in DSpace on 2016-04-14T14:04:43Z (GMT). No. of bitstreams: 1 DIS_TERCIO_SACCOL_COMPLETO.pdf: 2689538 bytes, checksum: 389c61fb3ad4b55ca877617d871688a3 (MD5) Previous issue date: 2016-03-15 / The present thesis aims at describing the journalistic production in Brazilian online radio stations through content analysis of Esta??o Web, Webradio Cultura and Showtime. In order to do so, we analyzed one broadcast from each radio station, and performed interviews with their radio coordinators with the purpose of understanding the context which guides such type of production, its formats, genres, sources, and the languages employed in their broadcasts and the production's rotine. Our theoretical framework is composed by Meditsch (2001, 2010), Ferraretto (2007, 2010, 2014), and Kischinhevsky (2008, 2009 e 2012) for contextualizing and analyzing Radio Journalism; Herreros (2007, 2008), Jenkins (2009), and McChesney (2012) for understanding convergence; Lopez (2009), Prata (2009), and Kichinhevsky (2012) for online radio broadcasting; Traquina (2008), and Wolf (2012) for Journalism; and Lucht (2009) for radiophonic genres and formats. Our conclusion is that the broadcasting formats and Iogics from current radio stations with some informative proposal are similar to those from hertzian radio stations, once they make no experimental use of internet potencialities and give no attention to their audience's particularities on such platform. Even though there is Journalism there, their themes, contents, sources, and languages present no signs of rupturing journalistic and programing paradigms, or breaking with the idea of territoriality. / Esta disserta??o tem como tema a produ??o jornal?stica em r?dios on-line, ou seja, aquelas desenvolvidas exclusivamente para a internet. O objetivo geral e compreender que tipo de jornalismo est? sendo gerado por essas emissoras no pa?s. O m?todo utilizado ? a an?lise de conte?do de tr?s r?dios on-line: Esta??o Web, Webradio Cultura e Showtime, que s?o o objeto de pesquisa, com cinco edi??es de um programa por emissora. Tamb?m s?o realizadas entrevistas com os coordenadores das mesmas. Os objetivos espec?ficos s?o compreender o contexto que guia essa produ??o jornal?stica, quais os formatos, os g?neros, as fontes e linguagens empregados nesses programas e verificar qual a rotina de produ??o e se efetivamente h? jornalismo nas r?dios on-line. S?o utilizadas como base as refer?ncias bibliogr?ficas de Meditsch (2001, 2010) e Ferraretto (2007, 2010, 2014) e Kischinhevsky (2008, 2009 e 2012) para contextualizar e analisar o radiojornalismo, Herreros (2007, 2008), Jenkins (2009) e McChesney (2012) para converg?ncia, Lopez (2009), Prata (2009), Kichinhevsky (2012) sobre r?dios on-line, Traquina (2008) e Wolf (2012) para jornalismo e Lucht (2009) sobre g?neros e formatos radiof?nicos. lnfere-se que as r?dios on-line com alguma proposta informativa, hoje, transmitem programas com formatos e l?gicas semelhantes aos praticados por r?dios hertzianas, sem experimenta??o das potencialidades da internet ou da aten??o ?s particularidades do p?blico da plataforma. Embora haja jornalismo, n?o h?, nas tem?ticas, conte?dos ou fontes e linguagens, ruptura de paradigmas jornal?sticos ou de programa??o e nem quebra da ideia de territorialidade.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-08-18T20:18:07Z No. of bitstreams: 1 BrunaCardosodeOliveiraDissertacao2016.pdf: 863101 bytes, checksum: 274d7dfa52bcad9ff00224a5a337c49d (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-08-18T20:18:35Z (GMT) No. of bitstreams: 1 BrunaCardosodeOliveiraDissertacao2016.pdf: 863101 bytes, checksum: 274d7dfa52bcad9ff00224a5a337c49d (MD5) / Made available in DSpace on 2017-08-18T20:18:35Z (GMT). No. of bitstreams: 1 BrunaCardosodeOliveiraDissertacao2016.pdf: 863101 bytes, checksum: 274d7dfa52bcad9ff00224a5a337c49d (MD5) Previous issue date: 2016-03-17 / UCB / What is the Communication of the Sensible? This is the guiding query to the research developed throughout the following work. From this point it was built an approach that could relate this question to the Body, the Feminine Principle and the Affection as its main pillar. The aim of this strategy was to reach the construction of a primordial ontological thought about some aspects which had so far been timidly treated and not well experienced and discussed. Furthermore, is intended to achieve a heterogeneous construction of the thinking and of the experience in spite of the excessively normative academic environment. In order to do so, the main concepts are introduced to the reader so an appropriate process of reflection can be built. This path unfolds a participative methodology, in which the experience and reflection offered by each chapter will result in a particular vision of the author that will put its subjects into debate with the readers, while inviting them to feel and to think about the query. Therefore, the methodology is open and susceptible to the transformations and adaptations during the whole process, accordingly to the knowledge and dialogues developed by the author???s own experience, the philosophers she read and their theories. / O que ?? a Comunica????o do Sens??vel? Esta ?? a pergunta norteadora para a pesquisa desenvolvida neste trabalho. A partir dela foi constru??da uma abordagem que a aproximasse do corpo, do princ??pio feminino e do afeto como constituidores pilares para tal tema. Essa estrat??gia teve por objetivo alcan??ar a constru????o de um pensamento ontol??gico, primordial sobre aspectos at?? ent??o tratados timidamente e pouco vivenciados, discutidos e pensados. Al??m disso, pretende-se alcan??ar uma constru????o heterog??nea de pensamento e experi??ncia dentro de um ambiente acad??mico excessivamente normatizador. Para tanto, os conceitos bases s??o primeiramente expostos ao leitor, para ent??o, construir-se um processo de reflex??o. Este caminho revela uma metodologia participativa, onde a experi??ncia e reflex??o de cada cap??tulo resultar?? em um olhar individual da autora que o colocar?? em debate e discuss??o com seus leitores, convidando-os para tamb??m sentirem e pensarem acerca do proposto. Portanto, a metodologia ?? aberta e suscet??vel a transforma????es e adapta????es durante o percurso, de acordo com os conhecimentos e o di??logo desenvolvido com a experi??ncia pr??pria da autora, os fil??sofos que leu e suas teorias.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-08-18T20:23:36Z No. of bitstreams: 1 LuliNeriRiccettoDissertacao2016.pdf: 493938 bytes, checksum: 41140ac2e43a963845f7c3f5eb39a172 (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-08-18T20:23:52Z (GMT) No. of bitstreams: 1 LuliNeriRiccettoDissertacao2016.pdf: 493938 bytes, checksum: 41140ac2e43a963845f7c3f5eb39a172 (MD5) / Made available in DSpace on 2017-08-18T20:23:52Z (GMT). No. of bitstreams: 1 LuliNeriRiccettoDissertacao2016.pdf: 493938 bytes, checksum: 41140ac2e43a963845f7c3f5eb39a172 (MD5) Previous issue date: 2016-01-01 / This paper aims at analyzing gastronomy as a non-verbal communication process and the relations established through cooking and eating together. It is assumed that a bond is created between cook and diner and that there is a discourse between them, being the food the mediator of several possible kinds of relations. Thus, emotional relations arising from these proceedings are investigated, inquiring the proposed notion: affective gastronomy. In order to work this object, experiments were performed and show that communication through gastronomy is able to affect relations. my as a non-verbal communication process and the relations established through cooking and eating togeA brief theoretical review on the peculiar relation established between human beings and food is carried out, as well as communication as an event and phenomenon that initially involves the body. The concept of ???affection??? as an important aspect of communication is investigated as proposed by Cyrulnik and Maffesoli. The notion of met??poro as defended by Ciro Marcondes is applied to bring all these aspects together. It is believed that gastronomic language is demonstrated by displays of affection. / Prop??e-se analisar a gastronomia como processo de comunica????o n??o-verbal e as rela????es que se estabelecem atrav??s da culin??ria e da comensalidade. Sup??e-se que um v??nculo se cria entre quem faz a comida e quem a come; existindo um discurso entre cozinheiro e comensal, onde a comida ?? a mediadora de rela????es que podem ser de v??rios tipos. Assim, investigam-se as rela????es afetivas decorrentes desses processos, indagando a no????o proposta: gastronomia afetiva. Para trabalhar esse objeto, foram feitos experimentos que mostram que a comunica????o, atrav??s da gastronomia, ?? capaz de afetar rela????es. Realiza-se uma breve revis??o te??rica sobre a peculiar rela????o ser humano x alimento e sobre a comunica????o como acontecimento e fen??meno que envolve inicialmente o corpo. Investiga-se o conceito de ???afeto??? proposto por Cyrulnik e Maffesoli, como um aspecto importante da comunica????o. Para a costura de todos esses aspectos, utiliza-se a no????o de met??poro proposta por Ciro Marcondes. Acredita-se que a comunica????o gastron??mica se d?? por manifesta????es de afetividade.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-25T11:50:34Z No. of bitstreams: 1 AlineCarlaRibeiroCavalcanteDissertacao2016.pdf: 17635854 bytes, checksum: a55c9ec97d36b9523fa19cea64f4551f (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-25T11:50:56Z (GMT) No. of bitstreams: 1 AlineCarlaRibeiroCavalcanteDissertacao2016.pdf: 17635854 bytes, checksum: a55c9ec97d36b9523fa19cea64f4551f (MD5) / Made available in DSpace on 2018-01-25T11:50:56Z (GMT). No. of bitstreams: 1 AlineCarlaRibeiroCavalcanteDissertacao2016.pdf: 17635854 bytes, checksum: a55c9ec97d36b9523fa19cea64f4551f (MD5) Previous issue date: 2016-03-10 / This research seeks to understand how tourism advertising understands the meaning of production process in their speeches, through the use of semiotic value elements, in order to sell travel destinations abroad. To this end, 232 ads were analyzed for companies that work in tourism, published in the magazine Viagem e Turismo, the segment leader in Brazil, to identify the semiotic elements most commonly used, and the imaginary of travel that, as a result, is being built and strengthened. The analysis examined the relation that the signs have with themselves, their objects and their interpretations. The theoretical foundation was made by the General Signs Theory and the categories of mind and nature defined by the American semiotic theory of Charles Sanders Pierce, and the semiotics of Russian culture. In the tourism field, the concepts presented by Susana Gastal and Jacques Wainberg, who found a relation between tourism, communication and imagination were used. Tourism advertising works in the imaginary of travel making use of semiotic elements that add value. In order to achieve the main objective of advertising, communication commitment is with the imaginary, not reality. The analysis of travel ads revealed their main strategy of persuasion: the seduction by the image, using firstness elements, because of their qualitative aspects, and thirdness, using the symbolic signs. By the use of the symbolic elements, images increased the qualities of tourist destinations, and complementary to that, the texts increased differentials and guarantees of services. This characteristic, so well displayed in the ads, may be a reflection of the tourism market which is currently engaged in extensive travel opportunities outside the circuit of agencies. Advertisements, and their ads as a way to answer, bet on messages that go beyond what the tourist destination has to offer, therefore, beyond the beauty of the destinations, other advantages that will also help in persuasion, as the operational characteristics. The trip is presented as a symbolic construction and this construction logic almost always reflects stereotypes in order to purpose clich?? emotions. / Essa pesquisa buscou compreender como a publicidade tur??stica empreende o processo de produ????o de sentido em seus discursos, por meio do uso dos elementos de valor semi??tico, com o prop??sito de vender os destinos de viagem para o exterior. Para tanto, foram analisados 232 an??ncios de empresas que trabalham com turismo, veiculados na Revista Viagem e Turismo, l??der do segmento no Brasil, para identificar os elementos semi??ticos mais usados e o imagin??rio da viagem que, consequentemente, vai sendo constru??do e refor??ado. A an??lise examinou as rela????es que os signos t??m com eles mesmo, seus objetos e seus interpretantes. A fundamenta????o te??rica foi composta pela Teoria Geral dos Signos e as categorias da mente e da natureza definidas pela teoria semi??tica americana de Charles Sanders Peirce e pela semi??tica russa da cultura. No campo do turismo, foram utilizados os conceitos apresentados por Susana Gastal e Jacques Wainberg, que fundam uma rela????o entre o turismo, a comunica????o e o imagin??rio. A publicidade tur??stica atua nos imagin??rios de viagem fazendo uso de elementos semi??ticos que agregam valor. Para atingir o objetivo prec??puo da publicidade, o compromisso da comunica????o ?? com os imagin??rios, e n??o com a realidade. A an??lise dos an??ncios de viagem para o exterior revelou a sua principal estrat??gia de persuas??o: a sedu????o pela imagem, com uso de elementos de primeiridade, em raz??o dos seus aspectos qualitativos, e de terceiridade, no emprego dos signos simb??licos. Com os elementos simb??licos, as imagens agregavam as qualidades dos destinos tur??sticos, e de forma complementar, os textos agregavam os diferenciais e garantias dos servi??os. Essa caracter??stica, t??o bem marcada nos an??ncios, pode ser reflexo do mercado tur??stico que atualmente encontra-se envolvido em amplas oportunidades de viagem fora do circuito das ag??ncias. As propagandas, e seus an??ncios, como forma de resposta, apostam em mensagens que extrapolam o que o destino tur??stico tem a oferecer, por isso apresentam, al??m das belezas dos destinos, outras vantagens que tamb??m v??o ajudar na persuas??o, como as caracter??sticas operacionais. A viagem ?? apresentada como uma constru????o simb??lica e suas l??gicas de constru????o s??o quase todas estereotipadas ao prop??sito de gerar emo????es clich??s.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-25T12:06:29Z No. of bitstreams: 1 WatsonOdilonPereiradeFariaDissertacao2016.pdf: 6079136 bytes, checksum: 87c6c5b6aacdf8317c416021850060c8 (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-25T12:07:31Z (GMT) No. of bitstreams: 1 WatsonOdilonPereiradeFariaDissertacao2016.pdf: 6079136 bytes, checksum: 87c6c5b6aacdf8317c416021850060c8 (MD5) / Made available in DSpace on 2018-01-25T12:07:31Z (GMT). No. of bitstreams: 1 WatsonOdilonPereiradeFariaDissertacao2016.pdf: 6079136 bytes, checksum: 87c6c5b6aacdf8317c416021850060c8 (MD5) Previous issue date: 2016-09-05 / The purpose of this dissertation is to review and complement the tests performed by UFPA, USP and UCB interactive digital TV Healthcare application developed for the Global ITV project to see if verify if this technological innovation, which is the interactive digital TV, is configured as an extension of man. Therefore, we supported in theory and study of applied methods of the new technology incorporated in the digital TV in Brazil that offers interactive services. As corpus of our study we explored the Global ITV project, and more specifically the interactive application that was developed by the team of the Catholic University of Brasilia in which this author participated actively. The methodological approach included tests at UCB and the other two institutions data measurement. The assumptions that guided the reflections followed the light of the contributions of McLuhan, Meyrowitz and Kerckhove, who organized and continued the studies of this theory. / Esta disserta????o se prop??s analisar e complementar os testes realizados pela UFPA, USP e UCB do aplicativo de TV digital interativa Healthcare, desenvolvido para o projeto Global ITV, para verificar se essa inova????o tecnol??gica, que ?? a TV digital interativa, se configura como uma extens??o tecnol??gica do homem. Para tanto, nos amparamos na teoria e no estudo dos meios aplicados sobre a nova tecnologia incorporada na TV digital no Brasil que oferece servi??os de interatividade. Como corpus do nosso estudo exploramos o projeto Global ITV, e mais especificamente o aplicativo interativo que foi desenvolvido pela equipe da Universidade Cat??lica de Bras??lia na qual este autor participou ativamente. Os procedimentos metodol??gicos inclu??ram testes realizados na UCB e os dados das aferi????es das outras duas institui????es mencionadas. Os pressupostos que guiaram as reflex??es seguiram ?? luz das contribui????es de McLuhan, Meyrowitz e Kerckhove, que organizaram e deram continuidade aos estudos dessa teoria.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-25T19:13:00Z No. of bitstreams: 1 AdrianoPaulinoMenezesDissertacao2017.pdf: 1288108 bytes, checksum: 28cd23709504aaaeb4dee681b07f54cf (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-25T19:13:14Z (GMT) No. of bitstreams: 1 AdrianoPaulinoMenezesDissertacao2017.pdf: 1288108 bytes, checksum: 28cd23709504aaaeb4dee681b07f54cf (MD5) / Made available in DSpace on 2018-01-25T19:13:14Z (GMT). No. of bitstreams: 1 AdrianoPaulinoMenezesDissertacao2017.pdf: 1288108 bytes, checksum: 28cd23709504aaaeb4dee681b07f54cf (MD5) Previous issue date: 2017-08-31 / This dissertation will address a recent communicational phenomenon in the history of this country: the explosion of Internet social networks, in particular, the application of these networks as tools for transmitting the entrepreneurial image of Brazilian banking institutions, such as initial support in propaganda and marketing to the beginning of a commercial relationship and also as a communication channel where customers may suggest, disseminate, complain, request information and relate directly to the bank, obtaining quick responses. The concepts regarding Internet technology will be explained and how it has been created in the last century, the advent of social networks with cheaper costs of telephony and equipment???s, a history of the world financial system demonstrating the origin and structuring of monetary and trade exchanges, suggestions on how the Brazilian banking network can take ownership of these new instruments, the communication theories in the "state of art" that can be applied to base the client-bank interaction, the best way to enter and communicate through these networks, a proposal for use of this study by the Banco do Brasil institution, and the proof that social networks can be used to negotiated transactions that meet the Contracting Parties (customer and supplier). / Esta disserta????o abordar?? um fen??meno comunicacional recente na hist??ria do pa??s: a explos??o das redes sociais de Internet, em especial, a aplica????o dessas redes como ferramentas de transmiss??o da imagem empresarial de institui????es banc??rias brasileiras, como apoio inicial em propaganda e marketing para o in??cio de uma rela????o comercial, e tamb??m como canal de comunica????o onde os clientes podem sugerir, divulgar, reclamar, solicitar informa????es e se relacionar diretamente com o banco, obtendo respostas r??pidas. Ser??o explicados os conceitos referentes ?? tecnologia da Internet e como se deu sua cria????o nos anos 50, o advento das redes sociais com o barateamento dos custos da telefonia e de equipamentos, um hist??rico do sistema financeiro mundial demonstrando a origem e estrutura????o das trocas monet??rias e do com??rcio, sugest??es sobre como a rede banc??ria brasileira pode se apropriar desses novos instrumentos, as teorias da comunica????o no ???estado da arte??? que podem ser aplicadas para embasar a intera????o cliente-banco, a melhor forma de se inserir e de se comunicar por essas redes, uma proposta de utiliza????o direta deste estudo pela institui????o Banco do Brasil, e a comprova????o de que as redes sociais podem ser utilizadas para realizar transa????es negociais que atendam ??s partes contratantes (cliente e fornecedor).

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-06-07T17:56:02Z No. of bitstreams: 1 TES_JAIR_MARCOS_GIACOMINI_COMPLETO.pdf: 7295746 bytes, checksum: 07cb476768bafc0a7b5ef2034a9bbeb9 (MD5) / Made available in DSpace on 2016-06-07T17:56:02Z (GMT). No. of bitstreams: 1 TES_JAIR_MARCOS_GIACOMINI_COMPLETO.pdf: 7295746 bytes, checksum: 07cb476768bafc0a7b5ef2034a9bbeb9 (MD5) Previous issue date: 2016-03-29 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The subject of this thesis is the process of making a documentary, titled Bateia, directed by the own author of this academic work. The proposal for produce the film aims to promote, from a practice, the understanding of matters that orbit the documentary cinema. To guide the procedures of the documentary realization and the reflection/writing of the thesis, an open methodology was developed. Named in process, the methodology has as its basic premise the view that the path setting is not determined a priori manner; rather, it is the process experienced by the subject-documentarist-researcher who brings out the questions to be articulated in the study. The main concepts covered in the study are: distribution of the sensible, staging, risk of the real and decis?o-tomada. The discussion of these issues is strengthened by the fact that the subjects filmed in the documentary are members of a theater group ? Companhia de Teatro ?ntimo ? whose working method involves procedures and similar conceptions to this academic research, such as: relate theory and practice, the idea of risk as his perspective and principles of sharing as form to act.In order to articulate the experience of the production of Bateia with the theoretical concepts are invited authors from academy and also documentarists: on the first field, Jacques Ranci?re, David Bordwell, Fern?o Ramos and Jean-Louis Comolli; from the side of the directors, Robert Flaherty, Dziga Vertov, Frederick Wiseman and Jean Rouch. That procedure, in line with the general purpose of the thesis, seeks to intensify the relationship between the practice of making documentary and the reflection on that. The thesis points to the productivity of the relationship between the subject-of-the-camera and filmed people built in the interval space of sharings. It also proposes "decis?o-tomada" as a theoretical concept to promote the reflection on the documentary realization from the director's experience. / O objeto de reflex?o desta tese ? o processo de realiza??o de um document?rio, intitulado Bateia, dirigido pelo pr?prio autor do trabalho acad?mico. A proposta de realizar o filme tem como objetivo principal fomentar, a partir da pr?tica, a compreens?o de temas que orbitam em torno do cinema document?rio. Para orientar os procedimentos de realiza??o document?ria e de reflex?o/escrita da tese, foi desenvolvida uma metodologia aberta. Batizada in process, a metodologia tem como premissa b?sica a perspectiva de que a configura??o do caminho n?o ? determinada de forma aprior?stica; ao contr?rio, ? o processo vivenciado pelo sujeito-documentarista-pesquisador que faz emergir as quest?es a serem articuladas no estudo. Os principais conceitos abordados no estudo s?o: partilha do sens?vel, encena??o, risco do real e decis?o-tomada. A discuss?o sobre essas quest?es ? refor?ada pelo fato de que os sujeitos filmados no document?rio s?o integrantes de um grupo teatral, a Companhia de Teatro ?ntimo, cujo m?todo de trabalho envolve procedimentos e concep??es semelhantes aos desta pesquisa acad?mica, tais como: relacionar pr?tica e teoria, ter como perspectiva de a??o a ideia de risco e atuar tendo como alicerce princ?pios de partilha. Para articular a experi?ncia vivenciada na realiza??o de Bateia com os conceitos te?ricos, s?o convidados autores do meio acad?mico e tamb?m documentaristas: do primeiro campo, Jacques Ranci?re, David Bordwell, Fern?o Ramos e Jean-Louis Comolli; do lado dos realizadores, Robert Flaherty, Dziga Vertov, Frederick Wiseman e Jean Rouch. Esse procedimento, em conson?ncia com a proposta geral da tese, busca intensificar a rela??o entre a pr?tica da realiza??o document?ria e a reflex?o sobre esse fazer. A tese aponta para a produtividade da rela??o entre sujeito-da-c?mera e pessoas filmadas constru?da no espa?o intervalar das partilhas. Tamb?m prop?e a ?decis?o-tomada? como conceito te?rico para promover a reflex?o sobre a realiza??o document?ria a partir da experi?ncia do realizador.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-08-30T14:05:05Z No. of bitstreams: 1 TES_LARISSA_LEDA_FONSECA_ROCHA_COMPLETO.pdf: 4887733 bytes, checksum: 28953dd50b3ad45805a604559f79ed01 (MD5) / Made available in DSpace on 2016-08-30T14:05:05Z (GMT). No. of bitstreams: 1 TES_LARISSA_LEDA_FONSECA_ROCHA_COMPLETO.pdf: 4887733 bytes, checksum: 28953dd50b3ad45805a604559f79ed01 (MD5) Previous issue date: 2016-07-06 / This study is to analyze the sophistication in the construction of the villains of the Brazilian telenovelas, their actions as well as the ways they show themselves. Nowadays, the wickedness seen in telenovelas is incorporated by a female character who presents an ideal of woman that arises as a result of feminist struggles and models of appearance that are established according to what is required by a historical-cultural and massive industrial trajectory of beauty and body. This work is a search to identify and understand such transformations of the figure of villains and the institutionalization of evil, not only from the construction of the story telling which relies on melodrama and on soap operas as fundamental cultural narratives, but also from the off-screen social context ? sometimes political and economic - that explains and legitimizes these transformations. For this, it was realized a study in which our corpus is delimited from 1970 to 2015 and built a gallery of villains that gathers data from all telenovelas at 9 p.m. from TV Globo in this period, as well as their protagonists villains or linked to the protagonist center which were categorized as melodramatic or modern villains. We chose six villains for analysis - all built in telenovelas of TV Globo primetime - which brings together key data to achieve our objectives. Our look at them was guided and built from a reading that follows the path of melodrama transformations and narrative structures, the discussion and questioning about the ways of looking at the body and female beauty inserted in a context of political dispute about feminism and the sociohistorical perspective of investment in our practices to build an evil image associated to beauty and elegance which represents, in the villains, success in managing themselves. / Este estudo busca analisar a sofistica??o da constru??o das vil?s na telenovela brasileira, tanto nos modos como se d?o a ver quanto em suas a??es. A maldade hoje na telenovela ? incorporada por um feminino que apresenta um modelo de mulher que surge como resultado tanto das lutas feministas, quanto de modelos de apar?ncia que se estabelecem de acordo com o que ? exigido por uma trajet?ria hist?rico-cultural e massiva-industrial da beleza e do corpo. Este trabalho ? uma procura para identificar e compreender tais transforma??es da figura da vil? e da institui??o da maldade a partir das constru??es dos modos de contar que se ap?iam no melodrama e no folhetim como matrizes culturais narrativas fundamentais, mas tamb?m a partir da constru??o de um olhar que busca fora da tela o contexto social - e por vezes econ?mico e pol?tico - que explique e legitime essas transforma??es. Para isto, fizemos um estudo no qual delimitamos nosso corpus no per?odo de 1970 a 2015 e constru?mos uma galeria de vil?s significativa que re?ne dados de todas as novelas das 21h da TV Globo deste per?odo, bem como de suas vil?s protagonistas ou ligadas ao n?cleo protagonista que foram categorizadas como vil?s melodram?ticas ou modernas. Escolhemos seis vil?s para an?lise - todas constru?das em telenovelas do hor?rio nobre da TV Globo - que re?nem dados fundamentais para alcan?armos nossos objetivos. Nosso olhar para elas foi orientado e constru?do a partir de uma leitura que acompanha o percurso das transforma??es do melodrama e das estruturas narrativas, a discuss?o e problematiza??o sobre os modos de olhar o corpo e a beleza femininos inseridos em um contexto de disputa pol?tica a respeito do feminismo e a perspectiva s?cio-hist?rica do investimento feito em nossas pr?ticas para construir uma imagem da maldade associada ? beleza e eleg?ncia que represente, nas vil?s, o sucesso na gest?o de si.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2017-03-02T14:28:19Z No. of bitstreams: 1 DIS_LARISSA_CALDEIRA_DE_FRAGA_COMPLETO.pdf: 3089990 bytes, checksum: 3fafbe074919713d4dfcd34ca44454a4 (MD5) / Made available in DSpace on 2017-03-02T14:28:19Z (GMT). No. of bitstreams: 1 DIS_LARISSA_CALDEIRA_DE_FRAGA_COMPLETO.pdf: 3089990 bytes, checksum: 3fafbe074919713d4dfcd34ca44454a4 (MD5) Previous issue date: 2016-11-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This work's aim is to unveil the imaginary about Brazil, boosted by international broadcast journalism. The object of study is the 2014 FIFA World Cup coverage broadcasted by the news programs CNN Newsroom and BBC News. The research is mainly based on Gilbert Durand's General Theory of Imaginary and Juremir Machado da Silva's studies about Imaginary Technologies. To unveil the stories? myths and symbolic, it will be made an adaptation of Gilbert Durand?s mythocritic. In this research, five Brazilians imaginaries were highlighted: discovery, soccer, party, ?jeitinho" and "malandro?, and violence. After the passage of the future?s myth to the present, we live today the myth of the change. / O objetivo deste trabalho ? desvelar o imagin?rio sobre o Brasil, dinamizado pelo telejornalismo internacional. O objeto de estudo ? a cobertura da Copa do Mundo de 2014 realizada pelos notici?rios CNN Newsroom e BBC News. A pesquisa ? fundamentada, principalmente, a partir da Teoria Geral do Imagin?rio de Gilbert Durand e dos estudos sobre Tecnologias do Imagin?rio de Juremir Machado da Silva. Para desvendar os mitos e o simb?lico das reportagens veiculadas, ser? feita uma adapta??o da mitocr?tica de Durand. Nesta pesquisa, foram destacados cinco imagin?rios brasileiros: do descobrimento, futebol, da festa, do jeitinho e malandro, e da viol?ncia. Depois da passagem do mito do futuro ao presente, vivemos hoje o mito da mudan?a.

Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-08-06T11:00:22Z No. of bitstreams: 1 RAFAELA_CHIAPIN_PECHANSKY_DIS.pdf: 3144167 bytes, checksum: f4fbe242935951e88c596248e5693835 (MD5) / Rejected by Sheila Dias (sheila.dias@pucrs.br), reason: Devolvido devido ? falta da capa institucional e na folha de rosto falta nome do orientador, no arquivo PDF. on 2018-08-07T12:17:16Z (GMT) / Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-08-13T11:32:36Z No. of bitstreams: 1 RAFAELA_CHIAPIN_PECHANSKY_DIS.pdf: 3490414 bytes, checksum: cf0e6655d061531b23c11f764232fc80 (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-08-13T13:03:24Z (GMT) No. of bitstreams: 1 RAFAELA_CHIAPIN_PECHANSKY_DIS.pdf: 3490414 bytes, checksum: cf0e6655d061531b23c11f764232fc80 (MD5) / Made available in DSpace on 2018-08-13T13:21:19Z (GMT). No. of bitstreams: 1 RAFAELA_CHIAPIN_PECHANSKY_DIS.pdf: 3490414 bytes, checksum: cf0e6655d061531b23c11f764232fc80 (MD5) Previous issue date: 2018-04-27 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This work aims to understand how the concept of alterity is being ressignified through the digital environment in the contemporary world. The subject of this research is the page Humans of New York. The selected corpus for interpretation (collected throughout 2016 and 2017 and made by 20 posts) is focused on (1) posts that frame immigrants and (2) public manifestations through likes/reactions and comments. For contextualization, a few concepts are discussed, such as internet, social networks, algorithms and filter bubbles. The theme of otherness, then, is placed in perspective, among concepts just as identity, hospitality and anthropology of emotions. The method used is Deep Hermeneuthics, of Thompson, combined with digital methods. The data found indicates that people are conditioned to digital features at the same time as they appropriate a new environment, which impacts fundamentally the way we relate to the Other. / Este trabalho objetiva compreender de que forma o conceito de alteridade est? sendo ressignificado a partir do ambiente digital no mundo contempor?neo. O objeto da pesquisa ? a p?gina Humans of New York. O corpus (selecionado durante 2016 e 2017 e composto por 20 posts) selecionado para a interpreta??o ? delimitado em (1) posts que retratam imigrantes e (2) manifesta??es do p?blico a partir de curtidas/rea??es e coment?rios. Para contextualizar a pesquisa, discutem-se temas como internet, redes sociais, algoritmos e bolhas de filtro. Em seguida, ? colocado em perspectiva o tema da alteridade junto a conceitos como identidade, hospitalidade e antropologia das emo??es. O m?todo empregado ? a Hermen?utica de Profundidade, de Thompson, aliada aos m?todos digitais. Os dados encontrados denotam que as pessoas s?o condicionadas ?s ferramentas digitais ao mesmo tempo em que se apropriam de um novo ambiente, o que impacta fundamentalmente a maneira como nos relacionamos com o Outro.