Foi realizado um estudo entre 10 dentistas da cidade de Itu, interior do estado de São Paulo, para avaliar o impacto do conhecimento e aplicação das ferramentas de marketing nos consultórios odontológicos. Para isso foi feito um levantamento inicial e selecionado profissionais que não haviam tido nenhum contato especifico com cursos ou consultorias de marketing anteriormente. O protocolo final sugerido com 11Ps foi uma fusão adaptada baseada nas tradicionais ferramentas de marketing divulgadas por Kotler o mix de marketing; os 4P`s de serviço e complementares desenvolvidos e creditados a Lovelock; as estratégias de marketing baseadas nas armas da Madia Matrix e finalmente num plano de carreira com orientação financeira e qualidade de vida. Em apenas quatro meses todos os pesquisados tiveram expressivas melhorias de posicionamento e estratégia, aumento na receita bruta mensal, mudança de atitudes através das ferramentas sugeridas e finalmente grande percepção da importância do marketing aplicado em suas vidas profissionais. Os resultados demonstraram que o marketing pode ser um recurso eficiente, pode ser melhor utilizado pelos dentistas e deve ser visto como um aliado imprescindível na condução da sua vida profissional. / The research was conducted among 10 dentists in the city of Itu, in state of São Paulo, to evaluate the impact of knowledge and application of marketing tools in the dental office. To this research was done an initial survey and selected only professionals who had not any contact with specific courses or marketing consultancies previously. The final protocol with 11 Ps was suggested based on the traditional Marketing Mix released by Kotler, the 4 Ps Lovelock supplementary and complementary actions based on weapons of Madia Marketing Matrix and a career plan with financial quidance and quality of life. In less than four months all subjects had significant improvements in positioning and strategy, increase in gross monthly income, changing attitudes through the suggested tools and finally great sense of the importance of marketing applied in their professional lives. The results demonstrated that marketing can be a efficient tool that can be better used and should be a great allied in their career.

Made available in DSpace on 2014-08-20T14:30:08Z (GMT). No. of bitstreams: 1 Dissertacao_rita_regina_souza_lamas.pdf: 2792167 bytes, checksum: 98b838b5683d2fd51f71535422c7380b (MD5) Previous issue date: 2012-12-14 / Poor hygiene associated with the use of orthodontic appliances in children and adolescents may increase the occurrence of oral diseases associated to, such as caries and gingivitis, turning important the knowledge of the most effective, used and designated cleaning methods for these devices. The objectives of this study were to determine the frequency of use of removable orthodontic appliances, hygiene methods used by school children and prescribed by dentists of the city of Pelotas/RS, and evaluating variables associated with it. This study was conducted in the city of Pelotas in a sample of schoolchildren aged 13-19 years from 20 schools, 16 public and 4 private. Two questionnaires were conducted to determine some socio-demographic and behavioral characteristics associated with the use of braces and another to determine the cleaning methods indicated by dentists of the city. The questionnaire of children was performed in the schools and the dentists questionnaire was performed through telephone calls. Statistical analysis was descriptive and bivariate, through the Chi-square test, or Fisher Linear Trend, depending on the type of variable exhibitor, with a p-value <0.05 as statistically significant. The frequency of use in schools was 5.4%. Students (89.76%) and dentists (47.21%) reported brushing with toothpaste as the main method of cleaning. In conclusion, the method most widely used and recommended for acrylics hygiene appliances, prescribed by dentists and used by adolescents, was brushing with toothpaste / A higiene precária associada ao uso de aparelhos ortodônticos em crianças e adolescentes pode aumentar a ocorrência de enfermidades bucais como a cárie e doenças periodontais, tornando-se importante o conhecimento dos métodos mais efetivos, mais utilizados e indicados para higienização destes dispositivos. Os objetivos deste estudo foram: determinar a frequência de uso de aparelhos ortodônticos removíveis, os métodos de higiene utilizados por escolares e indicados por dentistas da cidade de Pelotas/RS, além de avaliar variáveis associadas com isso. Foi utilizada uma amostra de escolares de 13-19 anos, provenientes de 20 escolas, quatro privadas e 16 públicas. Foram realizados dois questionários para determinar algumas características sócio-demográficas e comportamentais associadas ao uso de aparelhos ortodônticos e outro para determinar os métodos de higiene indicados pelos cirurgiões-dentistas da cidade. O questionário dos estudantes foi realizado nas escolas e o dos dentistas através de ligações telefônicas. A análise estatística foi através de análise descritiva e através de associações com os testes: Qui-Quadrado (X2) de Pearson ou Tendência linear, conforme o tipo de variável expositora, com um valor p<0,05 como estatisticamente significativo. A frequência de uso nas escolas foi de 5,4%. Os estudantes (89,76%) e dentistas (47,21%) relataram, como método de limpeza, escovação com creme dental. Em conclusão, o método mais usado e mais recomendado para higiene de aparelhos acrílicos prescrito por dentistas e usado por adolescentes foi escovação com creme dental

Five chemicals indigenous to the dental office environment that may cause toxic effects are formaldehyde, phenol, acrylic, mercury, and nitrous oxide. These chemicals create abnormal stress on physiological and psychological systems of the body resulting in symptomatology and pathology when the body defenses can no longer maintain homeostasis by adaptation. This study demonstrated serious behavioral consequences of chemical and heavy metal exposure. This study provided evidence that a significant percentage of dental office personnel who are exposed to the dental office chemicals show psycho neurological dysfunction. It was concluded that these individuals suffer adverse reactions to the chemicals in their work environment. The problem areas included perceptual motor difficulty in cognitive functioning, concern with bodily functions, despondency, and interpersonal problems.

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Made available in DSpace on 2016-04-28T18:24:13Z (GMT). No. of bitstreams: 1 Maria Ines Sarno Otranto.pdf: 22115821 bytes, checksum: 4f8aac2ebd4911d8ddf1f3cef029758d (MD5) Previous issue date: 2009-12-17 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / Since the Consumer´s Defense Code (CDC - Law n. 8.078) was issued on September 11th, 1990, the number of legal proceedings against health professionals has greatly increased. Such problem and the paucity of researches related to it in the Dentistry literature justify the interest for the subject. The current study aims at reflecting upon the liability of the dentist, under the perspective of the discourse s analyst, by focusing not on the activity context (in the dental office), but on documents of civil lawsuits against dentists. Based on the theoretical-methodological principles of MAINGUENEAU´s discursive Discourse Analysis (interdiscourse primacy; discursive field and space; global semantics of initial petition and refutation discursive positioning), this study analyses how such liability is interpreted by the Plaintiff´s and the Defendant´s lawyers´ argumentation. The research methodology included interviews (PUCSP's Research Ethics Committee Protocol n. 70/2006) with the legal consultant of the S.Paulo Dental Surgeons Association, in order to: i) get information related to the civil lawsuit area; ii) select similar juristic acts, belonging to her own files, since the legal consultant was the dentists´ lawyer in all cases; and iii) collect the selected formal applications. Thus, by crossing the frontiers of the stricto sensu language´s studies and proposing to think about the legal duty of the dentist to inform the patient/consumer in a clear, adequate and appropriate form under the CDC´s heading of Article 14th, a bridge is built between Human Sciences (Discourse Analysis; Law Science), Health Sciences (Dentistry), and the discipline that studies the human activity of work (Ergology). The corpus of analysis is constituted by the initial petition and the correspondent refutation of four indemnity legal actions for physical and moral losses and damages, settled at different Courts of Justice in São Paulo between the years 2001 and 2005. In order to analyze these documents it was taken into account: (a) the constitutive polemic between these two enuncitive positioning´s discourses; and (b) the triple function of the language, in the lawyers´ reported discourses: the language (of the dentist) at work; the language (of the lawyers) as work; and the language (of both lawyers) about the work (of the dentist). The analysis´ results suggest that, when recovering the facts that occurred in the dental office, the lawyers´ argumentation translates discursively the complexity of the dentist´s work activity; and they demonstrate that when a disagreement between dentist and patient occurs, the probability of the establishment of a liability process is always possible to happen because of the language´s non-transparency / Depois da promulgação do Código de Defesa do Consumidor (CDC - Lei nº 8.078, de 11/set./1990), aumentou muito o número de ações legais contra profissionais da área da saúde. Tal problema e a escassez de pesquisas relacionadas ao tema, na área da Odontologia, justificam o interesse pelo assunto. Este trabalho se propõe a refletir, sob a perspectiva do analista do discurso, sobre a questão jurídica da responsabilidade civil do odontologista, focalizando não a atividade em situação (no consultório odontológico), mas documentos constituídos pelos discursos dos advogados do paciente e do dentista, em processos civis. Ancorado nos princípios teórico-metodológicos da Análise do Discurso enunciativo-discursiva de MAINGUENEAU (primazia do interdiscurso; campo e espaço discursivos; semântica global dos posicionamentos discursivos petição inicial e contestação), este estudo analisa como tal responsabilidade é interpretada por meio da argumentação dos advogados de Autor e Réu. A metodologia de pesquisa incluiu entrevistas (Protocolo do Comitê de Ética em Pesquisa da PUCSP nº 70/2006) com a assessora jurídica da Associação Paulista de Cirurgiões-Dentistas, para: i) a obtenção de informações relativas ao direito processual civil; ii) a escolha de processos de natureza jurídica semelhante, retirados do próprio arquivo da assessora - a advogada dos dentistas-Réus, em todos os casos; e iii) a coleta das peças processuais selecionadas. Assim, ao cruzar a fronteira dos estudos da linguagem stricto sensu e refletir sobre o dever jurídico de o dentista informar o paciente/consumidor de forma clara, suficiente e adequada, nos termos do caput do Artigo 14º do CDC, se estabelece uma ponte entre Ciências Humanas (Análise do Discurso; Direito), Ciências da Saúde (Odontologia) e disciplina do trabalho (Ergologia). O objeto de análise da pesquisa são a petição inicial e a correspondente contestação de quatro ações de indenização por perdas e danos, físicos e morais, instauradas em diferentes Varas Cíveis de São Paulo, entre os anos de 2001 e 2005. Para a análise desses documentos, foram levadas em conta: (a) a polemicidade constitutiva dos discursos desses dois posicionamentos enunciativos; e (b) a tripla função da linguagem, no discurso relatado dos advogados: a linguagem (do dentista) no trabalho; a linguagem (dos advogados) como trabalho, e a linguagem (de ambos os advogados) sobre o trabalho (do dentista). Os resultados de tal análise sugerem que, ao recuperar os fatos ocorridos no consultório odontológico, a argumentação dos advogados traduz , discursivamente, a complexidade da atividade de trabalho do dentista; e demonstram que, ao ocorrer um desentendimento entre dentista e paciente, a eventualidade da instauração de um processo de responsabilidade civil é sempre passível de acontecer, em função da não transparência da linguagem

Tooth-whitening or tooth-bleaching has become an integral part of modern dental practice. Today, a large number of whitening products are available on the market which are commonly categorized into dentist-supervised home bleaching, in-office bleaching and over-the-counter bleaching products according to their mode of application. This thesis looks into safety and efficacy of various tooth-whitening products and methods.

Tooth-whitening or tooth-bleaching has become an integral part of modern dental practice. Today, a large number of whitening products are available on the market which are commonly categorized into dentist-supervised home bleaching, in-office bleaching and over-the-counter bleaching products according to their mode of application. This thesis looks into safety and efficacy of various tooth-whitening products and methods.

Made available in DSpace on 2014-06-11T19:33:00Z (GMT). No. of bitstreams: 0 Previous issue date: 2009-04-23Bitstream added on 2014-06-13T20:04:49Z : No. of bitstreams: 1 goncalves_pe_dr_araca.pdf: 817779 bytes, checksum: 3ca2b6c15437ebd6913a156ea61f33ce (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / A Bioética, a Ética Profissional e a Odontologia Legal estudam aspectos presentes na Odontologia, tanto no relacionamento profissional-paciente, como no próprio atendimento clínico, entre outros temas. O estudo consiste em uma análise quantitativa e qualitativa do perfil de ensino das disciplinas de Bioética, Ética Profissional (ou Deontologia) e Odontologia Legal das Faculdades de Odontologia Brasileiras. A coleta de dados ocorreu por meio de questionários semi-estruturados enviados por e-mail e correspondência. Para a análise qualitativa, empregou-se a análise de conteúdo das perguntas abertas, por meio da técnica de análise de categorização temática, conforme preconizado por Bardin, já para a análise quantitativa utilizou-se o levantamento das freqüências absolutas e relativas das respostas. Dentre as 182 Faculdades de Odontologia em atividade no Brasil, 57 (31,3%) apresentam na sua grade curricular a disciplina Bioética, 100 (54,9%) Ética Profissional e 121 (66,5%) Odontologia Legal, sendo que o retorno de questionários à pesquisa foi 38(66,7%), 48(48%) e 61(50,4%), respectivamente. Os principais assuntos abordados na disciplina de Bioética são dilemas bioéticos (76,3%) que tratam, principalmente, sobre questões polêmicas e atuais como clonagem, aborto, transplante de órgãos, atendimento do paciente portador de HIV, enquanto na disciplina de Ética Profissional foi o Código de Ética Odontológica (52%) e na Odontologia Legal foi a Identificação (78,7%). Com relação às sugestões para a melhoria do ensino nas disciplinas, foram mencionadas a interdisciplinaridade e aplicabilidade com as demais, tanto nos cursos de graduação como nos cursos de pósgraduação. Observou-se que as disciplinas são geralmente ministradas de forma teórica (77,8%), (60,4%) e (52,2%). As principais formas de avaliação são: prova escrita (100%), (93,8%) e (100%)... / Bioethics, Professional Ethics and Forensic Dentistry are matters of interest for Dentistry, in the patient/professional relationship and in the clinical attendance, among others. This study consists of a quantitative and a qualitative analysis of the teaching profile of the Bioethics, Professional Ethics (or Deontology) and Forensic Dentistry disciplines in the Brazilian Dental Schools. The data were collected by semi-structured questionnaires sent to all Brazilian Dental Schools. The qualitative analysis was based on the analysis of the contents of the open questions, employing the thematic categorization analysis, as advocated by Bardin. The quantitative analysis was based on calculating the absolute and relative frequencies of the answers. Among all the 182 Brazilian Dental Schools, 57 (31.3%) present Bioethics, 100 (54.9%) present Professional Ethics and 121 (66.5%) present Forensic Dentistry in their teaching curricula. The return of questionnaires was 38 (66.7%), 48 (48%) and 61 (50.4%) for Bioethics, Professional Ethics and Forensic Dentistry, respectively. The principal themes broached in the Bioethics discipline are the bioethical dilemmas (76.3%), related mainly to polemical and up-todate questions, like cloning, abortion, organ transplantation and attending the HIV-bearing patient. In the Professional Ethics discipline, the main interest focuses on the Ethical Code for Dentistry (52%) and in Forensic Dentistry it is the Identification (78.7%). As suggestions for improving the teaching of these disciplines were mentioned the interdisciplinary relation and applicability, in the graduation as well as in the post-graduation courses. It was noticed that, in general, the disciplines are treated theoretically (77.8%, 60.4% and 52.2%). Evaluation of the teaching consists mainly in written tests (100%, 93.8% and 100%) and seminars (75%, 54.2% and 45.9%). Most of the Dental Schools... (Complete abstract click electronic access below)

Philosophiae Doctor - PhD / Tooth-whitening or tooth-bleaching has become an integral part of modern dental practice. Today, a large number of whitening products are available on the market which are commonly categorized into dentist-supervised home bleaching, in-office bleaching and over-the-counter bleaching products according to their mode of application. This thesis looks into safety and efficacy of various tooth-whitening products and methods. / South Africa

Le discours sur l'Autre s'ancre dans le discours médical. Mais de quel Autre s'agit-il ? De quelle identité parlons nous dès lors qu'il s'agit d'altérité, de reconnaissances et de vulnérabilités du sujet de soin ? Qui reconnaît-on ? Nous explorons ici les équilibres relationnels au sein de la relation soignant-soigné en Orthopédie dento-faciale hospitalière. A travers une l'approche structurale des représentations sociales, via l'utilisation de cartes conceptuelles, est interrogé le rapport des partenaires thérapeutiques à l'objet prendre soin, notion symbolique et indicible de l'activité soignante. Introduire le prendre soin revient à souligner ce que la relation contient de dimension à la fois éthique, technique et politique. Avec la notion d'accueillance du sujet, élément matriciel central révélé par l'analyse de la représentation, lors des questionnaires réalisés, se dessinent les enjeux identitaires de la reconfiguration contemporaine de la relation de soin, modèle hybride entre une forme atténuée de paternalisme médical et une libéralisation relative. Cette perspective novatrice nous autorise à interroger ces différents registres de valeurs, qui sont autant de témoignages et d'illustrations de la notion de personne. Cette dialectique du même et de l'Autre, de l'identité et de la reconnaissance des acteurs, ouvre ainsi un débat de nature à la fois théorique, éthique et politique autour de l'espace relationnel du soin. / A discourse focused on the Other is firmly anchored in medical discourse. But what Other is being spoken about? What identity are we talking about when considering the otherness, recognition and vulnerability of the recipient of care? Whom are we recognising? Here, we will be exploring the relational balance within the patient-carer relationship in the field of dentofacial orthopedics. A structural approach to social representations, using concept maps, will be adopted in order to examine the relationship of the therapeutic partners to the concept of care provision - a symbolic component of the treatment process which is difficult to define explicitly. Introducing the notion of care provision means placing an emphasis on the ethical, technical and political content of the care relationship. The notion of the favourable reception of the patient, a central element of the relationship which is revealed by an analysis of representations based on questionnaires, highlights the role of identity in the contemporary reconfiguration of the care relationship - a hybrid model which combines a modulated form of medical paternalism and comparative emancipation. This original perspective enables us to examine these various value registers, which illustrate and testify to the notion of the individual. This dialectic of sameness and the Other, of the identity and the recognition of the participants, thus gives rise to a debate, simultaneously theoretical, ethical and political, focused on the relational space associated with care.