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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
171

Why Creating Shared Value matters : A qualitative multiple case study on how CSV initiatives can contribute to sustainable value chains within the Swedish fashion industry.

Halldén, Mikael, Domeij, Simon January 2022 (has links)
For a prolonged period of time, corporations and society have been out of synergy. There are many industries that have contributed to our environmental problems, but the fashion industry has been very active in contributing to the negative climate change, particularly the value chain. There is an eminent need for change, regarding how fashion companies operate and how consumers choose to consume. Creating Shared Value has emerged in recent years, answering societal and environmental issues, but the concept is still very nebulous and a relatively new concept. Throughout this thesis, the purpose was to examine if or how Swedish fashion companies create shared value and how CSV initiatives can contribute to sustainable value chains within the Swedish fashion industry.  The qualitative research strategy has been implemented throughout the thesis. This decision was made in order to successfully create a rich primary data collection so that a deep analysis could be conducted in relation to the literature review. The results and conclusion of this thesis is that Swedish fashion companies create shared value subconsciously, some of the participating companies do it more than others. The results suggest that CSV initiatives can contribute to increasingly sustainable value chains for the various companies, but that there are also several boundaries and opportunities along the way. There is a further need of more research regarding the concept of CSV, especially in the fashion industry.
172

Think slow, it lasts longer : A qualitative study on how slow fashion can contribute to strategic sustainable development.

Ehn, Kajsa, Wiklund, Emelie January 2021 (has links)
Today's fashion industry, which is characterized by fast demand shifts and overconsumption, is argued to be contributing to the world's increasing environmental and social issues, and thus bringing harm to the global environment and society. Due to this, a “rebellion” has evolved accordingly, and can further be described as the Slow Fashion movement that strives to create a sustainable fashion industry. This type of rebellion has been adopted by both consumers and organizations, but little research has been made on closing the gap between slow fashion theory versus practice. Slow fashion can further be referred to as a concept that contributes to less consumption, product quality, and ethical working conditions. However, to what extent the concept aligns with strategic sustainable development has yet to be researched. One framework that is built to evaluate different tools and concepts is the Framework for Strategic Sustainable Development (FSSD). This framework has been developed for three decades and continues to do so to this day. Although applicable in any industry and proven to be successful in supporting strategic sustainable development for those using it and giving recommendations on how to work towards sustainability, it has yet to become a widely used framework. Combined with the need for extended knowledge on slow fashion, this has led to the study’s research question:  “ How can the FSSD be used to evaluate and improve the slow fashion movement's fitness for strategic sustainable development?”  To answer the study's research question, a combination of a descriptive and exploratory study was conducted. The study is further based upon previous research within the field of the FSSD, slow fashion, and sustainable supply chains as well as empirical findings collected through semi-structured interviews with small organizations working with slow fashion. In addition, the empirical findings showed similarities between the slow fashion concept and the FSSD which subsequently led to an extended framework being formed to answer the research question. This framework is further a modified version of the FSSD that companies can take part in, which simplifies the planning process of working towards a sustainable society and environment within the fashion industry. The framework also helps organizations to put themselves in a global context and to understand the complex sustainability challenge. Finally, it contributes with practical recommendations in the form of actions that companies can adopt to contribute to societal and environmental sustainability.
173

An Analysis of Designer Problem-Solving in Addressing Overconsumption of Clothing

O'Brien, Erin A. January 2020 (has links)
No description available.
174

Riskers inverkan på små och medelstora klädföretag : En kvalitativ studie om hur varumärkesägande klädföretag påverkas och hanterar risker i internationella försörjningskedjor

Johansson, Wilma, Stålnacke, Sara January 2023 (has links)
Risker och oförutsägbara händelser är ett högst aktuellt ämne i dagens värld. Beslutsfattare och företag världen över behöver reagera och agera på olika kriser inom ekonomi, miljö, energi och transport eftersom riskerna i sin tur skapar utmaningar och störningar på internationella försörjningskedjor. Klädindustrin, vilket är en av världens mest globaliserade sektorer, är utsatt för risker då försörjningskedjan är uppbyggd på snabba leveranser med långa transportsträckor, vilket är ett resultat av globalt spridda aktörer. Globaliseringen har resulterat i framväxten av internationella försörjningskedjor, vilket antas som en affärsstrategi av företag för att uppnå affärsmässiga fördelar, likväl av företag inom klädindustrin. Inom klädindustrin utkontrakteras vanligen produktionen till geografiskt avlägsna lågkostnadsländer, vilket har gör internationella försörjningskedjor mer komplexa. Detta medför i sin tur osäkerhet i försörjningskedjans processer och en sårbarhet för risker och oförutsägbara händelser. När företag verkar på den internationella marknaden är inte riskhantering av det enskilda företaget tillräckligt då internationella försörjningskedjor är mer riskfyllda än inhemska försörjningskedjor, eftersom dessa kopplar samman ett brett nätverk av aktörer, vilket kräver mer omfattande riskhantering. Tidigare forskning inom riskhanteringsstrategier har främst genomförts på storskaliga varumärkesägande klädföretag medan det finns en betydligt mindre andel forskning avseende hur små och medelstora varumärkesägande klädföretag påverkas av risker och hur små och medelstora varumärkesägande klädföretag arbetar med riskhantering relaterat till företagets samverkan på den internationella försörjningskedjan. Vetenskapligt framställda riskhanteringsstrategier tenderar att vara modeller som inkluderar en rad olika steg som ska utföras linjärt, vilket är argument för att de tenderar att vara teoretiska snarare än praktiska. I linje med detta tenderar vetenskapligt framställda riskhanteringsmetoder att vara beroende av omfattande resurser, vilket gör dessa modeller mindre kompatibla för ett företag av små eller medelstor storlek. Med hänsyn till små och medelstora varumärkesägande klädföretags sårbarhet för oförutsägbara händelser och externa risker, samt för att täcka ovanstående forskningsgap, är syftet med denna studie att undersöka hur små och medelstora varumärkesägande klädföretag med internationella försörjningskedjor påverkas av risker samt hur dessa företag arbetar för att lindra riskernas påverkan på dess verksamhet. Vi kommer att jämföra relationen mellan empiriska datan med vad tidigare teorier illustrerar som viktiga aspekter för risk och riskhantering. I denna studie har vi genomfört semistrukturerade intervjuer med representanter från sex små och medelstora varumärkesägande klädföretag. Det empiriska materialet transkriberas, kodas samt kategoriseras genom en tematisk analys. Studiens resultat visar att små och medelstora varumärkesägande klädföretag identifierar liknande typer av risker och påverkas i liknande omfattning av risker. Externa risker innefattar oförutsägbara händelser som uppkommer utanför företaget och försörjningskedjans kontoll, medan interna risker uppkommer till följd av försörjningskedjans struktur och hantering, vilket avser inneboende element i företaget och dess försörjningskedja. Vi fann vidare att de risker som identifieras av respondenterna redan inträffat och därmed fått ett utfall, samt haft en direkt inverkan på företaget och dess försörjningskedja. Resultatet visar även att ytterligare en intern risk för små och medelstora varumärkesägande klädföretag finns, begränsade ekonomiska resurser, vilket inte betraktats av tidigare forskning. Resultatet visar dessutom att företagens riskhantering är baserat på hur risken uppstår, där det finns en skillnad mellan kortsiktig riskhantering, vilket främst innefattar kostnadskontroll, och långsiktig riskhantering, vilket innefattar ett proaktivt och förebyggande arbete mot risker.
175

Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

Förnges, Janika, Sieling, Britta January 2023 (has links)
Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. The sub-research questions aim at gaining theoretical knowledge about how consumers perceive corporate social responsibility (CSR) activities of fashion companies, including if they can detect companies in the transformation process and what creates trust concerning CSR activities, as well as identifying influencing factors of green trust.  Design/methodology/approach – Since this research aims to investigate complex constructs of consumer behavior, it takes an exploratory approach through qualitative research. Focus group discussions are chosen as the central research method. Data analysis is carried out using qualitative content analysis according to Kuckartz (2014) in order to systematically analyze the data material.  Findings – Five sources of green trust have been identified, which are traceability, brand image, material, transparency, and certificates. The factors green confusion, greenwashing, lack of information and lack of knowledge have been observed to cause green distrust among consumers. The results of the study show that consumers’ level of knowledge on the subject of sustainability in the fashion industry varies tremendously. In order to increase green trust and thus increase green purchase intention, educational measures must be taken by both companies and independent institutions. Moreover, companies need to conduct sufficient CSR communications that are easy to access, understand, and trustworthy.  Research limitations – This paper is limited to a time frame of nine weeks, which was given for the completion of the work. In addition, it is limited to the fact that qualitative research does not deliver statistically proven and representative results. For this reason, it is limited to the interpretation barrier, which states that results are at risk to be subjective.  Keywords – transformation process towards sustainable development, sustainable development in the fashion industry, green trust on the consumer side, strategic CSR, organizational change  Paper type – Master thesis
176

Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment

Alsbjer, Lucas, Lindholm, Joel January 2023 (has links)
An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. The thesis was conducted as a multiple case study, using a qualitative research method where the primary data was collected from six in-depth semi-structured interviews with practitioners within the field, representing e-tailers in the fashion industry. The findings obtained from the interviews were put in context, analysed, discussed and compared with literature from previous research using a thematic analysis approach. The authors can conclude that balance in the return policy is difficult to achieve. Various avoidance techniques are being used in order to maintain balance, and customer satisfaction is seen as a vital part of the return process. Sustainability is difficult to define and the participants interpreted the phrase in various ways. It was therefore complicated to analyse the environmental impact from product returns. Basically, it is difficult to know what the most sustainable initiatives are, and even though our participants take some environmental initiatives, there is room for improvement. The research provides valuable managerial implications from a new perspective that the researchers believe is more comprehensive, and gives suggestions for future research within the field of study.
177

Hur kan konsumentens returbeteende vid onlineköp minimeras med stöd från det digitala verktyget mobile augmented reality (MAR)? : En kvalitativ studie om hur mobile augmented reality (MAR) kan vara ett behjälpligt digitalt verktyg för att modifiera returbeteendet hos konsumenter vid onlineköp

Dana, Sivan, Music, Alina January 2023 (has links)
Datum: 2023-05-31 Nivå: Kandidatuppsats i Företagsekonomi, 15 högskolepoäng Institution: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Universitet. Författare: Sivan Dana, Alina Music Titel: Hur kan konsumentens returbeteende vid onlineköp minimeras med stöd från det digitala verktyget mobile augmented reality (MAR)? Handledare: Sara Melén Hånell Nyckelord: E-handel, modebranschen, digitalisering, virtuella provrum, Mobile AugmentedReality (MAR), returbeteende Teoretisk utgångspunkt: The Theory of Planned Behaviour Syfte: Syftet med studien är att med hjälp av kvalitativ metod undersöka hur konsumentersreturbeteende kan minimeras med användning av Mobile Augmented Reality (MAR). Studien ska förse fördjupad kunskap samt öka förståelsen för hur konsumenter kan uppnå fördelarmed hjälp av digitala verktyg. Metod: Författarna har tillämpat en kvalitativ forskningsmetod till den här studien. Den kvalitativa metoden har genomförts med hjälp av nio (9) djupintervjuer med respondenter som regelbundet konsumerar kläder via e-handelsplattformar. Slutsats: Denna uppsats har bekräftats av den insamlade empirin att det digitala verktyget MAR kan med stor sannolikhet minimera returbeeendet hos konsumenter. Slutsatsen för denstudien visar att konsumenter kan uppnå fördelar med hjälp av funktionen. / Date: 2023-05-31 Level: Bachelor Thesis in Business Administration, 15 credits  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Sivan Dana, Alina Music Title: How can the consumer return behavior in online purchases be minimized with the support of the digital tool mobile augmented reality (MAR)? Supervisor: Sara Melén Hånell Keywords: E-commerce, fashion industry, digitization, virtual fitting rooms, Mobile Augmented Reality (MAR), return behavior Theoretical Starting Point: The Theory of Planned Behaviour Purpose: This study uses a qualitative research method to investigate how consumers' return behavior can be minimized using Mobile Augmented Reality (MAR). The study will provide in-depth knowledge and increase understanding of how consumers can achieve benefits with the help of digital tools. Method: The authors have applied a qualitative research method to this study. The qualitative method has been carried out using nine (9) in-depth interviews with respondents who regularly consume clothes via e-commerce platforms.   Conclusion: This thesis has been confirmed by the collected empirical evidence that the digital tool MAR can very likely minimize the return behavior of consumers. The conclusion of the study shows that consumers can achieve benefits by using MAR.
178

Influencer marketing : Unga kvinnors attityder gentemot influencers och influencer marketing / Influencer marketing : Young women's attitudes towards influencers and influencer marketing

Lindberg, Jennifer, Sarhan, Marroa January 2023 (has links)
Bakgrund: Eftersom användning av sociala medier har blivit vanligt har företag förändrat sättet att kommunicera från traditionell marknadsföring till influencer marketing. Det innebär att företagen använder opinion leaders, influencers eller kändisar, som frivilligt marknadsför varumärken på sociala medier. En influencer eller en så kallad opinion leader är någon som påverkar människors köpintention och köpbeslut genom sina sponsrade inlägg. Företag ger erbjudanden till influencers som betalda samarbeten för att rekommendera företagets produkter eller varumärken på sociala medier. Men sponsrade inlägg och samarbeten med influencers betraktas inte som reklam av konsumenterna. Det uppfattas som genuina rekommendationer eftersom influencer ses som expert inom ett område. De som följer influencers mest och studien kommer fokusera på är unga kvinnor. Metod: I denna studie utfördes en kvalitativ undersökning i form av semistrukturerade intervjuer. Tolv intervjuer genomfördes med unga kvinnor i åldrarna 20-29 år. Studien har genom dessa intervjuer undersökt vilken attityd unga kvinnliga konsumenter har på influencers och influencer marketing. Uppsatsen har en abduktiv ansats som utgångspunkt. Resultat: Studiens resultat indikerar att unga kvinnor har en reserverad och kluven attityd gentemot influencers. Detta berodde på tidigare erfarenheter där kvinnorna känt sig lurade samt upplever avsaknad genuinitet från influencers. Respondenternas attityder till betalda samarbeten och inlägg påverkas av mängden samarbeten, vilket påverkade om influencers uppfattades trovärdigt. Längre och mer konsistent samarbeten uppskattas mer och uppfattas mer genuint av respondenterna. Influencers som är mer relaterbara eller erbjuder rolig underhållning är två viktiga aspekter för att respondenterna valde att följa majoriteten av de influencers de följer. Ytterligare var det flertal respondenter som nämnde “inspiration” och att det var en anledning till att de använde dem plattformarna de gjorde samt följde specifika influencers. / Background: As the use of social media has become common, companies have changed the way of communicating from traditional marketing to influencer marketing. This means that companies use opinion leaders, influencers or celebrities, who voluntarily promote brands on social media. An influencer or a so-called opinion leader is someone who influences people's purchase intent and purchase decision through their sponsored posts. Companies give offers to influencers as paid collaborations to recommend the company's products or brands on social media. However, sponsored posts and collaborations with influencers are not considered advertising by consumers. It is perceived as genuine recommendations because the influencer is seen as an expert in a field. Those who follow influencers the most and the study will focus on are young women. Method: In this study, a qualitative study was carried out in the form of semi-structured interviews. Twelve interviews were conducted with young women aged 20–29. Through these interviews, the study has investigated the attitude of young female consumers towards influencers and influencer marketing. The essay has an abductive approach as a starting point. Conclusion: The study results indicate that young women have a reserved and ambivalent attitude towards influencers. This was due to previous experiences where the women felt deceived and experienced a lack of authenticity from influencers. Respondents' attitudes towards paid collaborations and posts are affected by the number of collaborations, which affected whether influencers were perceived as credible. Longer and more consistent collaborations are more appreciated and perceived more genuinely by the respondents. Influencers who are more relatable or offer fun entertainment are two important aspects why respondents chose to follow most of the influencers they follow. Furthermore, several respondents mentioned “inspiration” and that it was a reason why they used the platforms they did and followed specific influencers.
179

IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY DIMENSIONS ON CONSUMER BEHAVIOR : An Empirical Study related to Influencer Marketing on Pakistan’s Fashion Industry

Baig, Faizan, Shahzad, Saad Ullah January 2022 (has links)
This research aims to investigate the impact of social media influencer’s credibility dimensions (Trustworthiness, Attractiveness, and Expertise), in shaping consumer's behaviour (Purchasing intention of customers and customer's attitude towards the brand). This proposed theoretical framework is based on social learning theory and the theoretical implications of the previous literature which is related to social media influencer marketing. For this empirical study, the data has been collected from Pakistani consumers who are following social media influencers who share and endorse products related to the fashion industry. Data is collected from 149 individuals out of which 135 were valid respondents.  Results reveal that social media influencer's credibility dimension (Trustworthiness, Attractiveness, and Expertise) positively influence the customer’s attitude towards the brands as well as the purchase intentions of the customers. In addition, the study has significance for social media influencers in the fashion and style sector in terms of understanding the factors of followers' devotion to them and the noticeable effects of followers' allegiance on their behaviour. This study adds to the literature on social media influencer marketing by demonstrating the importance of follower’s perspective towards the social media influencers. Previous studies lack in providing the Pakistan perspective related to social media influencermarketing and this research attempts to fulfill that gap. Another important aspect of this study is that the pictures of influencers have been used to conduct this research.
180

Exklusiva varumärkens strategier kring digitala kundrelationer : Hur svenska exklusiva varumärken skapar kundrelationer via sociala medier / High-end companies’ digital customer relationship strategies

Aboulazze, Nawal, Nordström, Frida January 2022 (has links)
Bakgrund: Idag väljer allt fler företag inom mode- och inredningsindustrin att sälja sina produkter online. Företagens interaktioner och marknadsföring sker därför mestadels digitalt gentemot kunden. Denna nya era av digitalisering för företagen innebär en stor förändring vad gäller nya former av marknadsföring och kundkontakt. Tidigare har exklusiva företag främst använt sig av butiksmedarbetare i fysiska butiker för att överföra känslan av lyx och exklusivitet till kunden, vilket utmanar denna bransch i en digital kontext. Vidare förväntas exklusiva företag idag ha en transparens gällande hållbarhet och miljömässigt avtryck i sin kommunikation mot kunden. Samtidigt innebär detta en högre risk för kritisering. Studien kommer därför att vidare undersöka de utmaningar som nio exklusiva företag upplever kring skapande och underhåll av kundrelationer i en digital kontext. Syfte: Syftet med denna studie är att beskriva och analysera hur svenska exklusiva varumärken skapar samt bibehåller relationer till sina kunder via sociala medier. Studien kommer senare bidra med slutsatser kring hur de exklusiva svenska varumärkena bör agera för att förbättra sina relationer till sina kunder via sociala medier. Metod: Denna fallstudie har en kvalitativ forskningsstrategi. Ett hermeneutiskt vetenskapligt perspektiv har valts tillsammans med induktiva inslag. Den kvalitativa datainsamlingen består av semistrukturerade intervjuer med tio respondenter från nio svenska, exklusiva företag inom mode- och inredningsbranschen. Slutsats: Studiens resultat visar att de svenska exklusiva företagen skapar samt bibehåller relationer med sina kunder genom parasociala interaktioner på sociala medier. Detta utförs genom digitala strategier som storytelling, sinnesmarknadsföring, word of mouth, CRM samt värdeskapande. Aspekter som utmanar de exklusiva företagens digitala relationsskapande är företagens storlek, sinnesexkludering, tidsbrist och kapital. Vidare visar studien att företagen bör öka sin transparens gällande hållbarhet gentemot sina kunder för att uppnå ett ökat förtroende. / Background: Today, more and more companies in the fashion and interior design industry are choosing to sell their products online. As a result, companies’ interactions and marketing are mostly digital towards the customer. This new era of digitisation for companies signifies a major change in terms of new forms of marketing and customer interactions. In the past, high-end companies have mainly used sales assistants in physical stores to convey the feeling of luxury to the customer, which challenges this industry in a digital context. Furthermore, today's high-end companies are expected to be transparent about their sustainability and environmental impact in their communications with customers, which at the same time entails a greater risk of criticism. The study will further explore the challenges faced by nine high-end companies in creating and maintaining customer relationships in a digital context.   Purpose of the study: The purpose of this study is to describe and analyze how Swedish high-end companies create and maintain relationships with their customers through social media. The study will later contribute with conclusions on how the Swedish high-end companies should act to improve their relationship with their customers through social media. Methodology: This case study has a qualitative research strategy. A hermeneutic scientific perspective has been chosen with inductive elements. The qualitative data collection consists of semi-structured interviews with ten respondents from nine Swedish, high-end companies in the fashion and interior design industry. Conclusion: The results of the study presents that the Swedish high-end companies create and maintain relationships with their customers through parasocial interactions on social media. This is performed through digital strategies such as storytelling, sensory marketing, word of mouth, CRM and value creation. Aspects that challenge the digital relationship building of high-end companies are the size of the firm, exclusion of the senses, time constraints and capital. Furthermore, the study shows that the companies should increase their transparency regarding sustainability towards their customers in order to achieve greater reliability.

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