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Building workers' power against globally mobile capital : case studies from the transnational garment sectorKumar, Ashok January 2015 (has links)
Garment sector trade unions have proved largely powerless to combat hypermobile transnational capital’s systematic extraction of surplus value from the newly industrialized Global South. Optimized conditions for accumulation coupled with the 2005 phase-out of the Multi-Fibre Agreement (MFA) have meant a radical geographic reconfiguration of the globalised garment industry heavily in favour of capital over labour. The thesis approaches the global garment sector from multiple vantage points across the world with the goal of uncovering the obstacles to workers' organisation, examine workers' strategies of resistance, and analyse the changing composition of labour and capital within the clothing commodity chain. The thesis highlights five distinct but interconnected case studies including a transnational workers campaign from a garment factory in Honduras; a history and present-day feasibility of establishing a transnational collective bargaining from El Salvador to Turkey to Cambodia; the prospects for a countermovement in the organizing strategies at the bottom of the clothing commodity and supply chain in Bangalore; the growth of a 'full package' denim manufacturer in changing the relationship between 'buyers' and 'suppliers' on the outskirts of Bangalore; and finally a continuation of this analysis the case of a strike at a monopoly footwear supplier in China. The central research question is: How do workers build power and establish workers' rights in the globally hypermobile garment sector? Ultimately, what is demonstrated within this thesis is that the actions of garment workers shaped and circumscribed the actions of capital in the sector, and as capital transformed new landscapes for accumulation new vistas for opposition begin to emerge.
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Plataformas como novo tipo de governança de cadeias globais de valor: estudo na indústria de jogos digitais. / Platforms as a new type of global value chains governance: a study of the digital game industry.Sakuda, Luiz Ojima 07 June 2016 (has links)
Os estudos de Governança de Cadeias Globais de Valor (CGVs) analisaram um grande espectro indústrias nos últimos 20 anos, mas a pesquisa de CGV em indústrias de bens de informação ainda é limitado. Cartões de crédito, sistemas operacionais, jogos digitais e aplicativos móveis são exemplos de indústrias que possuem provedores de plataforma, que mediam as interações entre fornecedores e consumidores. Nos últimos anos, o desenvolvimento de plataformas digitais em indústrias tradicionais possibilitou movimentos disruptivos conhecidos como uberização.Os relacionamentos em plataformas são desenhados para serem multilaterais e possuírem efeitos de rede para atrair um maior volume de participantes, o que muda a natureza da coordenação em relação às cadeias tradicionais baseadas em relacionamentos bilaterais sucessivos. Do ponto de vista normativo, as plataformas são baseadas convenção de projetos, típica do \"novo espírito do capitalismo\", cuja lógica de justificação ainda não incorporada no referencial de governança de CGVs. Este trabalho propõe governança por plataforma como um novo tipo de governança, conciliando as abordagens de coordenação e de normatização. A indústria de jogos digitais foi escolhida por ter simultaneamente características de plataforma tecnológica e de distribuição, enfatizadas respectivamente na literatura sobre plataformas industriais e multilaterais. Métodos mistos foram utilizados para a pesquisa em três países (Coreia do Sul, Finlândia e Brasil): questionários aplicados a 235 desenvolvedores de jogos digitais, 73 entrevistas com desenvolvedores, publishers e gestores públicos, e 6 entrevistas com representantes de plataformas, além de pesquisa documental sobre a indústria global. A análise confirmou a importância dos efeitos de rede e que a governança por plataformas possui simultaneamente características de governança presentes em tipos já estabelecidos na literatura e também características distintivas, tanto nos aspectos de coordenação como nos aspectos normativos. Confirmou ainda a aderência da convenção de projetos para compreender este tipo de governança. / Global Value Chain (GVC) Governance studies analyzed a great spectrum of industries last 20 years, but GVC research on information goods industries and the impact of the internet on GVC coordination and normalization is limited.Credit Cards, Operational Systems, Digital Games and Mobile Applications are some classic examples of industries that have platform providers, which mediate suppliers and consumers\' interactions. In recent years, the development of digital platforms in traditional industries possible disruptive movements, known as uberization. Relationships platforms are designed to be multilateral and have network effects to attract a greater volume of participants, which changes the nature of coordination in relation to traditional chains based in successive bilateral relationships. From a normative point of view, the platforms are based on the project convention, typical of the \"new spirit of capitalism\", which justification logic not yet incorporated into the GVCs governance framework. This work proposes governance through platform as a new type of governance and combining the approaches of coordination and standardization. The digital games industry was chosen because both have technology platform characteristics and distribution, respectively emphasized in the literature on industrial and multilateral platforms. Mixed methods were used for research in three countries (South Korea, Finland and Brazil): questionnaires given to 235 developers of digital games, 73 interviews with developers, publishers and public managers, and 6 interviews with representatives of platforms and research documentary on the global industry. The analysis confirmed the importance of network effects and that the governance platform has simultaneously governance characteristics present in types already established in the literature and distinctive characteristicsin both the coordination aspects as the normative aspects. It also confirmed the adherence to the project convention to understand this type of governance.
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A inserção brasileira nas cadeias globais de valorVassallo, Ana Paula Negreli Persici 26 August 2015 (has links)
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Previous issue date: 2015-08-26 / Since trade, production and investments have been controlled and organized by multinationals firms and have been increasing beyond the global product, the interest around global value chains (GVCs) analysis have grown in importance. Our aim in this work is first to present, the main influences and the theoretical framework in which global value chain approach, has been forged as we review the main literature and concepts. In order to recognize the global value chains around the world, we pretend to map them in global, regional and local perspectives. And then, we pretend to focus on how much value Brazil is capturing, which will take us to next question: why the value that has been captured is so limited? Literature explains that Brazil´s participation in GVCs is small due to its size, the low foreign content added in its exports and because of the nature of its exports. However the hypothesis present in this work is that the Brazilian economic specialization is the factor that most explains its positioning, in a way that GVCs framework is not capable to fully comprehend it / Desde que o comércio, a produção e os investimentos passaram a ser controlados e organizados pelas empresas multinacionais e, tendo apresentado crescimento maior do que o produto global, o interesse sobre a abordagem das cadeias globais de valor tem ganhado importância. Nosso objetivo, neste trabalho é o de apresentar as principais influências e o arcabouço teórico em que a abordagem das cadeias globais de valor foram forjadas, na medida em que revisamos sua literatura e conceitos. Com o intuito de compreender como as cadeias globais se dispersam pelo mundo, pretendemos mapeá-las nas esferas global, regional e local. E, então, pretendemos focar no quanto de valor o Brasil está capturando, o que irá nos levar para a pergunta seguinte: porque o valor sendo capturado pelo país é tão limitado? A literatura nos explica que a participação do Brasil nas cadeias globais de valor é baixa em razão do seu tamanho, do baixo conteúdo estrangeiro incorporado em suas exportações e por causa da natureza de suas exportações. No entanto, a hipótese levantada em nosso trabalho é que a especialização econômica do país é o fator que mais explica seu posicionamento, de um modo que a abordagem das cadeias globais de valor não é capaz de compreender totalmenter
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O papel da interação com usuários finais no upgrading em GVC digitais. / The role on interaction with end-users in the upgrading in digital GVC.Queiroz, Evodio Kaltenecker Retto de 07 December 2017 (has links)
Este trabalho busca avançar o conhecimento sobre Global Value Chains (GVC) e inovação com usuários ao estudar a influência da colaboração dos usuários finais no upgrading de desenvolvedores em cadeias digitais. A pesquisa sugere que esforços de inovação entre uma empresa fornecedora em cadeias digitais e seus usuários finais levam a tipos preferenciais de upgrading, que variam em função de características específicas da indústria de jogos e da governança da cadeia na qual o desenvolvedor está inserido. Os referenciais teóricos das Cadeias Globais de Valor (GVC), inovação com usuários finais e método de regressão logística são utilizados para estabelecer as estruturas analíticas para este trabalho. Os resultados do trabalho são: (i) validação do modelo MOA+ID (Motivação, Oportunidade, Habilidade, e Infraestrutura Digital) para estudar a colaboração entre fornecedores e usuário final; (ii) identificação que o impacto da interação com usuários finais no upgrading de desenvolvedores em cadeias jogos digitais depende de características específicas de tal indústria, e (iii) identificação que o impacto da interação com usuários no upgrading de desenvolvedores em cadeias jogos digitais depende da governança da cadeia na qual o desenvolvedor está inserido. Desenvolvedores de jogos pertencentes a cadeias cujas governança são dos tipos Mercado e Relacional apresentam upgrading devido a colaboração com usuário final por que possuem liberdade e competências para se beneficiarem da relação com usuários final. Desenvolvedores de jogos pertencentes a cadeias cujas governança são dos tipos Modular e Cativa não apresentam upgrading devido à interação com usuário devido ao baixo nível de dependência do governante da cadeia. / This work seeks to advance knowledge about Global Value Chains (GVC) and innovation with end-users through the study of the influence of collaboration with end-user on the upgrading of developers in digital chains. The research suggests that innovation efforts between a supplier in digital chains and end-users lead to preferential types of upgrading, which will vary depending on the specific characteristics of the digital gaming industry and the governance of the chain in which the developer is embedded. The theoretical frameworks of Global Value Chains (GVC), innovation with end-users and method of logistic regression are used to establish the analytical structures for this work. The results of the work are: (i) validation of the MOA + DI model (Motivation, Opportunity Ability, Digital Infrastructure) to study collaboration between suppliers and end-user; (ii) recognition that the impact of innovation with end-users on the upgrading of developers in digital game chains depends on specific characteristics of such industry, and (iii) recognition that the impact of innovation with end users on the upgrading of developers in digital game chains depends on the chain governance in which the developer is embedded. Game developers under the Market and Relational types of governance present upgrading due to collaboration with endusers because such developers have freedom and competencies to benefit from the end-user interface. Game developers under the Modular and Captive types of governance chains do not experienced upgrading due to the interface with end-user because such firms do not have opportunities and competencies to benefit from the end-user interface.
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Agro-commodity global value chains and upgrading : the case of Malaysian palm oilTong, Yee Siong January 2018 (has links)
This dissertation consists of three closely related essays on upgrading in agro-commodity value chains, which is an important issue for many developing countries that produce and export commodities in mostly unprocessed form. The essays are based on fieldwork in Malaysia and focus on its palm oil, which is the world’s largest oils and fats product by production and export volumes. The first essay examines the suitability of vertical specialisation for participation and upgrading in agro-commodity value chains based on the case of Malaysian palm oil. It uses data from interviews, site visits, and industry and economic statistics to analyse upgrading at the sector and firm levels. The essay suggests that upgrading is prone to sectoral linkage development and vertical integration at local lead firms. The development is driven by production characteristics, sectoral dynamics, eco-historical settings that are unique to agro-commodity value chains, as well as firm motives seeking resources, markets, efficiency gains, and strategic assets. The second essay studies Malaysia’s industrial policy for its palm oil sector through three distinct stages of development. The findings show that resource-based industrialisation (RBI) requires selective state intervention targeting macroeconomic conditions, infrastructure, business climate, and human capital. The Malaysian experience also highlights the importance of local firms in driving RBI investments, contrary to the emphasis in the literature which either overplays the importance of foreign linkages or dismisses nationality of firms as a non-factor for industrialisation. The third essay investigates economic and social outcomes from upgrading in the Malaysian palm oil sector using gross value added data. It shows that economic upgrading can but does not automatically lead to social upgrading. The essay finds that economic upgrading in value chains improves income of groups of individuals at different rates depending on their position in the value chains. Skills and productivity performance provide only partial explanation for the uneven social outcomes; the differences in institutional arrangements and political representation accorded to the groups are likely to be important factors as well.
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Dynamique des relations verticales " inter-industriels " : une lecture à partir du concept de modularitéFrigant, Vincent 22 January 2013 (has links) (PDF)
Ce mémoire propose une analyse de l'impact organisationnel de la modularité sur les relations verticales inter-firmes. Considérant en première approche la modularité comme une innovation technologique, il s'agit d'examiner comment les architectures produits, productives et organisationnelles co-évoluent dans le temps. Le texte est structuré autour de quatre chapitres. Le premier chapitre présente la grille de lecture mobilisée pour évaluer l'influence du choix d'une architecture produit sur les trajectoires organisationnelles des firmes et des industries. Le lien entre nos travaux et ceux en termes de dominant design sont explicités ainsi que l'importance d'étudier les changements technologiques comme facteur essentiel des dynamiques organisationnelles. Le deuxième chapitre présente la controverse entre Vanishing Hand et Complex product systems concernant les frontières de la firme. Ce débat est ensuite complété par une analyse détaillée du secteur automobile présenté comme une industrie imparfaitement modulaire. Le troisième chapitre cherche à comprendre comment émerge les architectures modulaires en retraçant la généalogie de son développement dans l'industrie automobile. La nature incrémentale et les effets de rétroaction entre technologie et organisation sont particulièrement mis en avant. Les conséquences de l'imparfaite modularité sur les firmes présentes dans l'industrie sont également soulevées et le rôle des PME captant les interstices du marché, soulignées. Le dernier chapitre cherche à évaluer comment le développement d'architecture produit modulaire contribue à accroître la fragmentation internationale des chaînes de valeur. Une première section présente les arguments habituellement présentés dans la littérature à partir de l'opposition architecture modulaire/imparfaitement modulaire présenté au deuxième chapitre. En se recentrant sur l'industrie automobile, on propose alors un modèle explicatif des stratégies de localisation des équipementiers en Europe. La conclusion rassemble les points clés dégagés et esquisse des pistes de recherche pour la suite.
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Reprimarização da pauta de exportação e a atual inserção internacional brasileira (2000-2014) / Reprimarization of the export basket and the actual brazilian international insertion (2000-2014)Leutwiler, Júlio Fernandes do Prado [UNESP] 02 February 2016 (has links)
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Previous issue date: 2016-02-02 / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / A primeira década do século XXI foi marcada por mudanças no conjunto da economia internacional. No comércio mundial, as características principais foram a alta dos preços de commodities e o aumento do comércio por parte dos países em desenvolvimento, especialmente da China. No Brasil, esta conjuntura foi marcada por um relevante aumento das exportações de produtos considerados primários, apresentando uma tendência cada vez mais perceptível de reprimarização das vendas externas do nosso país. Dessa forma, a presente pesquisa visa analisar a inserção internacional brasileira desde o início dos anos 2000 até 2014, no que se refere às características observadas pelo Brasil no contexto das relações econômicas atuais, buscando responder qual o papel do Brasil na atual divisão internacional do trabalho e sobre a existência de um processo de especialização da economia brasileira em torno da produção de commodities. A análise será desenvolvida tendo como referência o processo de reprimarização das exportações agroindustriais e da pauta de exportação geral da economia brasileira, além disso, é analisado no interior da economia brasileira o controverso processo de desindustrialização e, sobre a ótica da economia internacional, o aumento da participação dos países em desenvolvimento e a demanda de commodities. / The first decade of the twenty-first century was marked by changes in the entire international economy. In world trade, the main features were the high commodity prices and the increased trade by developing countries, especially China. In Brazil, this situation was marked by a significant rise in exports of products considered primary, with a noticeable and increasingly trend of reprimarization in the exports of our country. Thus, the present study aims to analyze the Brazilian international insertion from the early 2000s until 2014, with regard to the characteristics observed in Brazil in the context of current economic relations, seeking to answer what Brazil's role in the current international division of labor and the existence of a process of specialization in the Brazilian economy around the production of commodities. The analysis will be developed with reference to the reprimarization process of agro-industrial exports and the overall export basket of the Brazilian economy, also is analyzed the controversial process of deindustrialization in the interior of Brazilian economy and, on the perspective of the international economy, the increasing participation of developing countries and the demand for commodities. / CAPES: 5224/15-2 / CNPq: 130141/2015-1
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Understanding the outcomes of private regulations for corporate social responsibility in global value chains : the case of the Colombian agro-food industry / Les conséquences des régulations des activités sociales et environnementales dans les chaines globales de valeur : le cas de l'industrie agro-alimentaire en ColombieAcosta Collazos, Maria Del Pilar 27 November 2015 (has links)
Depuis les années 90 il y a une montée en puissance des codes de conduite, mécanismes d'autorégulation et initiatives multi-parties prenantes visant à contrôler les activités sociales et environnementales dans les chaînes globales de valeur. Malgré l'augmentation des préoccupations sociales et environnementales, les effets de ces mécanismes de régulation privée pour la responsabilité sociale d'entreprise (RSE) sont encore limités. En prenant trois approches distinctes, nous proposons de compléter la littérature en expliquant de quelle manière les fournisseurs mettent en place, en bout de chaîne, les approches RSE véhiculées par les instruments de régulation privée. Les résultats, déclinés en trois articles, montrent que les régulations privées dans les chaînes globales de valeur viennent s'ajouter aux rôles politiques traditionnels des entreprises locales et remettent en question la gouvernance de la RSE dans l'industrie agro-alimentaire. Néanmoins, la RSE, soutenue par ces régulations, sous-tend une approche instrumentale, renforçant un mouvement de désencastrement du fournisseur des communautés géographiques à proximité. Il s'agit d'un processus simultané de détachement (dés-encastrement du local) et de connexion réencastrement dans le global), qui se joue au niveau des acteurs et leurs rôles, et concerne aussi bien les pratiques et les définitions de la RSE. Notre travail révèle également que l'adoption des contenus des régulations privées et leur diffusion aux fournisseurs de deuxième rang est sélective et non exhaustive. Le rôle des associations d'industriels est essentiel dans la traduction des contenus de ces régulations privées. / Since the 1990s there has been an escalating number of codes of conduct, self-regulatory schemes and multi-stakeholder initiatives aiming to monitor corporate social responsibility (CSR) in the context of global value chains. Because these initiatives lack legal enforcement they fall into the category of private regulations. Despite increasing concerns of worldwide degradation of social and environmental conditions, the effectiveness of private regulations is still elusive. Taking three distinct approaches, this research examines the outcomes of private regulations through a local, bottom of the chain perspective. We analyze how a supplier of a multinational subsidiary in the agro-food industry receives, understands and implements a supplier development program. We study 1) the inscription of private regulations in a long history of political roles undertaken by local companies in a developing country, namely Colombia. This sheds light on how private regulations can jeopardize the governance of corporate social responsibility in the industry. 2) The process of deployment of a private regulation at the intra-organizational level, looking at how it progressively transforms preexisting notions of business involvement in society. We highlight two mechanisms leading to the disembedding of local actors from their geographically proximate communities, and re-embedding them into global notions of CSR. 3) The adoption of each demand included in a private regulation leading to understand heterogeneity in the adoption process. To bring these aspects together, we also evaluate to what extent demands from multinational subsidiaries are diffused to other levels of the supply chain. Overall, our results contribute to the literatures of political CSR and global value chain by expanding upon how these dynamics operate within a developing nation.
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O BRASIL NO CONTEXTO DAS CADEIAS GLOBAIS DE VALOR: UM ESTUDO EMPÍRICO DE ESPECIALIZAÇÃO VERTICAL PARA OS COMPLEXOS ELETROELETRÔNICO E METAL MECÂNICO / BRASIL IN THE CONTEXT OF GLOBAL VALUE CHAINS: AN EMPIRICAL STUDY OF VERTICAL SPECIALIZATION FOR ELECTRO-ELECTRONICS AND METAL MECHANICAL COMPLEXESRörig, Juliane Regina 26 February 2016 (has links)
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The development of globalization process - especially from the late twentieth century - modified the traditional forms of organization of production and international trade between countries and companies. The major economic importance of transnational companies makes these can resize these traditional forms of production and trade, and implement the so-called Global Value Chains (GVCs), which are based on a bigger fragmentation and international production verticalization, as well as bigger interconnectivity of production and business processes across economies. This study aims to contribute to the analytical and empirical study of insertion segments of the Brazilian industry in GVCs. The study aims to specify the analysis having as object the electro-electronics and mechanical metal complexes, from the Vertical Specialization methodology proposed by Hummels et al (2001) in three periods time cuts 2000, 2005 and 2009. The results showed that Brazil is weakly inserted in GVCs, because it was observed a low value embedded foreign exports (11.62%, 11.04%, 9.22%). Comparing the Brazilian electro-electronics and mechanical metal complexes, it was observed that the contents of both complexes are also low, but the results for the electro-electronics complex (21.39%, 20.36%, 17.53%) were superior to the results from the mechanical metal complex (18.52%, 17.24%, 16.32%). Thus the Brazilian industrial structure is still poorly integrated into the global trade, and in the scope of analysis of the study, the Brazilian electro-electronics manufacturing is the one that most suited to the fragmentation of activities in GVCs. / O desenvolvimento do processo de globalização especialmente a partir do final do século XX modificou as formas tradicionais da organização da produção e de comércio internacional entre países e empresas. A maior importância econômica das empresas transnacionais levou-as a redimensionar as formas tradicionais de produção e comércio e implementar as denominadas Cadeias Globais de Valor (CGVs), que têm por base a fragmentação e verticalização internacional da produção, bem como a maior interconectividade de processos produtivos e comerciais entre economias. O presente estudo tem como objetivo quantificar a especialização vertical em CGVs do Brasil e de segmentos da indústria brasileira. Procura-se aprofundar a análise tendo como objeto os complexos eletroeletrônico e metal mecânico, em cortes de três períodos no tempo 2000, 2005 e 2009. Os resultados obtidos mostraram que o Brasil está inserido fracamente em CGVs, pois se observou um baixo valor estrangeiro incorporado às exportações (11,62%, 11,04%, 9,22%). Comparando os complexos eletroeletrônico e metal mecânico brasileiros, observou-se que os índices de ambos complexos também são baixos, mas os resultados para o complexo eletroeletrônico (21,39%, 20,36%, 17,53%) se mostraram superiores aos resultados do complexo metal mecânico (18,52%, 17,24%, 16,32%). Dessa forma, mesmo após uma maior internacionalização produtiva a partir da abertura comercial, ainda existem dificuldades para o Brasil se integrar em CGVs de forma mais dinâmica e competitiva nos setores relevantes do ponto de vista industrial, dentre os quais se destaca o complexo metal mecânico e eletroeletrônico.
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Plataformas como novo tipo de governança de cadeias globais de valor: estudo na indústria de jogos digitais. / Platforms as a new type of global value chains governance: a study of the digital game industry.Luiz Ojima Sakuda 07 June 2016 (has links)
Os estudos de Governança de Cadeias Globais de Valor (CGVs) analisaram um grande espectro indústrias nos últimos 20 anos, mas a pesquisa de CGV em indústrias de bens de informação ainda é limitado. Cartões de crédito, sistemas operacionais, jogos digitais e aplicativos móveis são exemplos de indústrias que possuem provedores de plataforma, que mediam as interações entre fornecedores e consumidores. Nos últimos anos, o desenvolvimento de plataformas digitais em indústrias tradicionais possibilitou movimentos disruptivos conhecidos como uberização.Os relacionamentos em plataformas são desenhados para serem multilaterais e possuírem efeitos de rede para atrair um maior volume de participantes, o que muda a natureza da coordenação em relação às cadeias tradicionais baseadas em relacionamentos bilaterais sucessivos. Do ponto de vista normativo, as plataformas são baseadas convenção de projetos, típica do \"novo espírito do capitalismo\", cuja lógica de justificação ainda não incorporada no referencial de governança de CGVs. Este trabalho propõe governança por plataforma como um novo tipo de governança, conciliando as abordagens de coordenação e de normatização. A indústria de jogos digitais foi escolhida por ter simultaneamente características de plataforma tecnológica e de distribuição, enfatizadas respectivamente na literatura sobre plataformas industriais e multilaterais. Métodos mistos foram utilizados para a pesquisa em três países (Coreia do Sul, Finlândia e Brasil): questionários aplicados a 235 desenvolvedores de jogos digitais, 73 entrevistas com desenvolvedores, publishers e gestores públicos, e 6 entrevistas com representantes de plataformas, além de pesquisa documental sobre a indústria global. A análise confirmou a importância dos efeitos de rede e que a governança por plataformas possui simultaneamente características de governança presentes em tipos já estabelecidos na literatura e também características distintivas, tanto nos aspectos de coordenação como nos aspectos normativos. Confirmou ainda a aderência da convenção de projetos para compreender este tipo de governança. / Global Value Chain (GVC) Governance studies analyzed a great spectrum of industries last 20 years, but GVC research on information goods industries and the impact of the internet on GVC coordination and normalization is limited.Credit Cards, Operational Systems, Digital Games and Mobile Applications are some classic examples of industries that have platform providers, which mediate suppliers and consumers\' interactions. In recent years, the development of digital platforms in traditional industries possible disruptive movements, known as uberization. Relationships platforms are designed to be multilateral and have network effects to attract a greater volume of participants, which changes the nature of coordination in relation to traditional chains based in successive bilateral relationships. From a normative point of view, the platforms are based on the project convention, typical of the \"new spirit of capitalism\", which justification logic not yet incorporated into the GVCs governance framework. This work proposes governance through platform as a new type of governance and combining the approaches of coordination and standardization. The digital games industry was chosen because both have technology platform characteristics and distribution, respectively emphasized in the literature on industrial and multilateral platforms. Mixed methods were used for research in three countries (South Korea, Finland and Brazil): questionnaires given to 235 developers of digital games, 73 interviews with developers, publishers and public managers, and 6 interviews with representatives of platforms and research documentary on the global industry. The analysis confirmed the importance of network effects and that the governance platform has simultaneously governance characteristics present in types already established in the literature and distinctive characteristicsin both the coordination aspects as the normative aspects. It also confirmed the adherence to the project convention to understand this type of governance.
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