The analysis of creative processes reveals that there are behaviors, techniques, and resources that have proven to be indispensable when embraced by advertising creatives in order to achieve big ideas. There are specific behaviors that clearly define successful creatives, and there are techniques and resources that creatives commonly use to arrive at big ideas. Some of these behaviors, techniques, and resources are well-known and time-tested, while others are proposed here for the first time, backed by research. This report aims to improve the productivity of creativity. / text

Both in the United States and abroad, newspapers tend to portray people with mental illness negatively, making them vulnerable to social rejection, discrimination, and forced treatment. This portrayal also makes them hesitant to seek treatment for fear of being stigmatized. To help determine how reporting on mental illness can be improved, I interviewed in this study 11 U.S.-based print journalists who had won awards for stories on mental illness about how they covered their stories. The interviews, which were semi-structured, were conducted between October 2010 and February 2011 and were analyzed using a grounded-theory approach. Eight themes were identified in the interview transcripts: determining story idea, evaluating newsworthiness, identifying and obtaining information from interview sources, identifying and obtaining information from non-interview sources, ensuring accuracy, building rapport with sources, writing the story, and factors facilitating reporting. Overall, respondents prepared their stories in accordance with journalistic conventions. What helped them produce quality stories was a mixture of the following organizational and personal factors: editorial support, considerable journalism experience, personal exposure to mental illness, and empathy. Also noteworthy were respondents' opinions on suggestions in reporting guides about imitation or copy-cat suicides, sensitive language, and positive mental illness news. Whereas some agreed that reporting suicide details could lead to imitation suicides, others disagreed, explaining, for example, that the details were important to the story. Similarly, respondents expressed diverse views about the importance of using sensitive language to describe individuals with mental illness. Finally, respondents indicated that instead of calling for positive stories on mental illness, media guidelines should encourage thoughtful and balanced reporting on various aspects of mental illness. In conclusion, the results suggest that it would be valuable to investigate in more detail how journalists' personal attitudes toward mental illness influence their reporting. Also, guidelines for mental-health reporting should be created with the collaboration of journalists and mental-health professionals. Further, there is a need to make journalists aware of the copy-cat suicide phenomenon. Finally, lessons gleaned from respondents' experiences in reporting their award-winning stories can be used to inform mental-health media guides.

In diesem Beitrag werden zwei verschiedene Skalen zur Durchführung von Teilnehmerbewertungen in Ideenwettbewerben auf ihre Validität untersucht. Dafür werden diese mit einer unabhängigen, validierten Expertenbewertung verglichen. Auf Basis von Kreuztabellen wird gezeigt, dass eine einfache binäre Skala („Go“ oder „No Go“) eine höhere Übereinstimmungsvalidität besitzt als ein komplexes, mehrdimensionales Bewertungsformular. Auf Basis dieser Untersuchung werden konkrete Gestaltungsempfehlungen für die Praxis abgeleitet sowie zukünftiger Forschungsbedarf aufgezeigt.

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In the end of the 1980s and in the beginning of the 1990s Europe and the world witnessed the collapse of the Soviet Union. In the mid-1990s the member states of the European Union decided to enlarge the Union towards the Eastern Europe. Thus European integration entered into an unprecedented phase. Integration of the Eastern Europeans with the Western Europe contributed to the debates on the notions of European identity and the idea of Europe. Adherence of the East Europeans to the ideals of the Western European civilization brought up some questions about the changing identities and shifting boundaries of Europe. Various theories deal with the problems of identity in general and European identity in particular. However to a great extent they are limited within a rigid description of self-other relationship. They do not intend to investigate the real motives or purposes behind these transformations of the prevailing identities and shifting of the boundaries of Europe. So, it will be argued that, in order to understand construction/reconstruction process of the new European identity, one should also take into consideration the more dynamic effects on changing European identity and shifting borders of Europe.

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Produto: Catálogo de heurísticas. / CNPq / A consciência da intensificação da concorrência global e os desafios sociais e ecológicos complexos ampliam a atenção e o interesse em inovação e tecnologia. Neste contexto, exige-se uma constante busca por novas fontes de inspiração, demandando que a geração de ideias e soluções de problemas inventivos sejam cada vez mais eficientes. Uma metodologia reconhecida pela sua eficiência, sistemática e estimula ao pensamento inventivo é a TRIZ (Theory of Inventive Problem Solving). A aplicação da TRIZ propõe a utilização de diversas ferramentas e conceitos que incluem princípios inventivos e combinados, padrões e templates, denominados neste estudo de heurísticas inventivas. As heurísticas são aplicadas como estratégia cognitiva que levam os projetistas para um espaço de soluções diversas explorando ideias mais criativas e de elevado potencial. No entanto, o número elevado de Heurísticas Inventivas da TRIZ demanda um tempo significativo para serem compreendidas selecionadas e aplicadas, representando um obstáculo para os recém-chegados à TRIZ. A fim de suprir esta lacuna, este estudo tem por objetivo desenvolver um catálogo a partir das heurísticas inventivas de TRIZ, previamente compiladas, exemplificando-as e indexando-as. O método de pesquisa dos exemplos ocorreu por meio de análise funcional e uso de palavras-chaves, com busca em banco de dados online, patentes, revistas, livros, entre outros. A seleção dos exemplos foi focada em situações, processos e produtos reais em que a criatividade ou a grande capacidade competitiva proveniente de inovação foram evidenciadas. A sua descrição ocorreu de modo textual e visual. O índice unificado proposto leva em consideração estudo de autores antecessores, além de funções e atributos de cada heurística. Após estruturação, o Catálogo de Heurísticas foi aplicado em estudos de caso, que evidenciaram a relevância deste na sistematização das heurísticas compiladas, demonstrando o seu potencial no processo de ideação e geração de soluções criativas com potencial inovador. / Awareness of the intensifying global competition and complex social and ecological challenges increased the attention and interest in innovation and technology. In this context, it is required a constant search for new sources of inspiration, demanding generation of increasingly efficient ideas and inventive problem solving. A methodology recognized for its efficiency, systematic and stimulating inventive thinking is the TRIZ (Theory of Inventive Problem Solving). This methodology proposes the use of several tools and concepts, including, inventive and combined principles, standard solutions and templates, referred as inventive heuristics in this study. Heuristics are applied as cognitive strategy that leads designers to a place of diverse solutions, exploring more creative and high-potential ideas. However, the high quantity of Inventive Heuristics of TRIZ demands significant time to be understood, selected and applied, representing an obstacle for newcomers to TRIZ. In order to fill this gap, this study aims to develop a catalog, based on the Inventive Heuristics of TRIZ previously compiled, exemplifying and indexing them. The research method of examples occurred through functional analysis and generation of keywords, surveyed by means of online database, patents, journals, books, and more. The selection of examples was focused on cases, processes and real products where creativity and great competitiveness from innovation were evidenced. The proposed unified index takes into account the study from previous authors, as well as functions and attributes of each heuristic. The study provided a more didactic view of heuristics and the mapping of examples in order to make a more practical application, improving the process of tranfer of ideas to generate creative solutions with great innovative potential.

Autotélico traz uma reflexão acerca das estruturas que constituem a linguagem poética com a qual trabalho. No decorrer dos anos percebi que as obras vêm se organizando através de regras próprias, relações estabelecidas no processo poético entre os conceitos de objeto, mitologia, construções narrativas cinemáticas e um espaço polissêmico manipulado pelo observador. Elementos heteróclitos que tendem a se interconectar e constituir um todo auto-organizado, através da regulação de um sistema unificador e coordenador dos elementos. Através da análise e reflexão sobre as principais obras em minha trajetória, permeada por questões teóricas e contrapontos com outras áreas, desenvolvo um pensamento sobre a obra como forma de instauração de realidades e apresento a idéia de uma estrutura poética como um processo contínuo de reconstrução, um sistema aberto em mutação, que tende a criar o ambiente material e teórico para novas reconfigurações ampliadas. Essa dissertação age, então, como uma ferramenta de mapeamento dos métodos de criação de sistemas para a instauração da obra artística, onde cada obra se apresenta una e múltipla, sinédoque de suas possibilidades, criando universos poéticos que se bifurcam e se transformam. / Autotélico (Autotelic) presents a reflection about the structures of the poetic language in the author‟s work. Over the years the artworks have been organizing themselves through relationships established during poetic process between object concepts, mythology, cinematic narrative constructions and a polysemic space manipulated by the observer. Eccentric elements tend to interconnect to create an organized whole through an adjuster system in itself. The most important works in the author‟s portfolio were analyzed with the related theory and other areas‟ counterpoints. The ideas of artworks as a reality establisher and a poetic structure as a continuous process of rebuild and mutation are developed. This dissertation brings a kind of mapping tool of the conception methods where each work is unique and multiple creating poetic universes that are in touch and in transformation.

Adventists hold various views with regard to their understanding of themselves as a church. They view themselves as the last remnant church of God today. They also believe that they are a part of the general Christendom. Adventists acknowledge the presence of sincere Christians in other churches. In this study, the background to twentieth century Christian ecclesiological self-understanding is examined. The origins and development of the Seventh-day Adventist ecclesiological self-understanding, especially as it relates to the remnant idea is examined. Three different types of the remnant namely historical, faithful and eschatological can be identified. Biblical images/models used in the development of ecclesiology agree with the biblical understanding and application of the remnant idea to God's people. The remnant idea is not limited in its application to organizational entities. Seventh-day Adventists should adopt an open, inclusive and universal view of the remnant concept. / Theology / Philosophy, Practical and Systematic Theology / Th. M. (Systematic Theology)