At the turn of the 19th Century, Puerto Rico, like other places of the world, served as a stage for the inauguration of a new form of organization of capitalism, dominated by finance capital. I name this process: bankarization. During the 19th Century, the bankarization was made visible through the foundation of different banks; among these was Banco Popular de Puerto Rico. This dissertation examines how Banco Popular, founded in 1893, has acted as protagonist in the bankarization of Puerto Rico. It also maps how in Puerto Rico, Banco Popular, together with the government, strategically appropriates the popular/lo popular through its will to performance, thereby producing the state identification effect. This dissertation studies the performance of Banco Popular and its intervention in three stages: 1) the economic elite, from its foundation, the different banking mergers and the construction of the ciudad bancaria. 2) the governmental, by showing how porous is the border between the public-government and the private-bank. 3) the popular, by making visible the different moments of performance that show the formation of the banca-pueblo as an effective mean to make capitalism “popular.” In addition, by paying attention to a television video series by Banco Popular that began in 1965 and serve as a strategy to produce the identification effect. This research combines ethnography and performance analysis to generate a critique about the intervention of capital and the State in the production of the national imaginary and the assumption of a common Puerto Rican subject. It examines the particular proposal about identity and the performative means that Banco Popular chooses in its intervention to produce the identification effect. I propose that Banco Popular validates and promotes Hardt and Negri’s identitarian formula of “love of the same” by referencing the racial mix that silences, homogenizes, harmonizes and banalizes. This scenario serves to promote particular political and economic interests which in turn reproduce social relations of power. / text

Made available in DSpace on 2016-04-26T18:13:05Z (GMT). No. of bitstreams: 1 Simone Bueno da Silva.pdf: 11384861 bytes, checksum: 39ecda7b73a11387ae384d9016c3c6e8 (MD5) Previous issue date: 2013-06-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The research investigates the narrative and discursive configuration of autobiographic profiles in digital social networks. It seeks to verify how the discursive modality sets a presentation and interaction way of the subject on the social, displacing axiologies in identitarian and subjective building processes. Four social networks platforms were chosen as analysis corpus: Facebook, Sonico, MySpace and Twitter due to their thematic of promoting relationships among friends or followers in visibility and connection s ambiences, reaching national and international scene. With the data gathering, between 2010 and the first two months of 2013, a group of profile s narratives detaching enunciation paths was observed on these social networks interaction interfaces. While discursive models these ones base themselves on different values, showing comparative potential. From the invariants and variants traits survey, in the inter-relation among the meaning generative process levels, the research identified visibility s construction as a pregnant value. In the path of making yourself visible, strategies of subject s exposition which indicate to belonging forms and presence ways can be observed. Homologation to visibility s regimes pointed to the identification of two great enunciative processes: self-promotion and socialization processes, unfolded in an intertwined fashion under the crossing of the discourses of the celebrity and of the exhibitionism, pervaded by mediatic and mediatization s discourses. These ways of presence build themselves inside interactional practices which were dealt with considering the formation of interaction and sense regimes according to Landowski and the discursive interactions, developed by Oliveira. As a result we observe the establishment of a complex programming model that governs the established presence ways, subsuming the accident and being fed by adjustment and manipulation. The programming domain showed how autobiographic profiles built in the analyzed social networks platforms reveal themselves at the contradiction and contrariety as antiprofiles. As theoretical basis were also taken A. J. Greimas, J-M. Floch and F. Thürlermann. Regarding cyberculture studies, were taken as support P. Lèvy, M. Castells, A. Lemos, A. Primo, R. Recuero and E. Trivinho. Digital social networks as nowadays significant practices, under specificity of discursive semiotics, enhance the studies on identities construction inside new ways of communication / A pesquisa investiga a composição narrativa e discursiva dos perfis autobiográficos nas redes sociais digitais. Busca verificar como a modalidade discursiva configura um modo de apresentação e interação do sujeito no social, movimentando axiologias em percursos de construção identitária e subjetiva. Como corpus de análise foram escolhidos quatro plataformas de redes sociais: Facebook, Sonico, MySpace e Twitter em razão da temática de promoção de relacionamentos entre amigos ou seguidores em ambiências de visibilidade e conexão, com penetração no cenário nacional e internacional. Na coleta de dados, entre 2010 e primeiro bimestre de 2013, observou-se na interface de interação dessas plataformas um conjunto de narrativas de perfis destacando percursos de enunciação. Enquanto modelos discursivos esses se fundam em diferentes valores, apresentando potencial comparativo. A partir do levantamento de traços invariantes e variantes, na inter-relação entre os patamares do percurso gerativo de sentido, a pesquisa identificou a construção da visibilidade como um valor pregnante. No percurso de se fazer visível observamos estratégias de exposição do sujeito indicadoras de formas de pertencimentos e modos de presença. A homologação aos regimes de visibilidade apontou para a identificação de dois grandes percursos enunciativos: percursos de autopromoção e de socialização, manifestados de forma imbricada sob o atravessamento dos discursos da celebridade e da espetacularização, perpassados pelo discurso midiático e de midiatização. Esses modos de presença se constroem no interior de práticas interacionais que foram tratadas em relação à formação de regimes de interação e sentido seguindo Landowski e das interações discursivas, desenvolvidas por Oliveira. Como resultante observamos a instauração de um modelo de programação complexa regedor dos modos de presença instaurados subsumindo o acidente e alimentado pelo ajustamento e manipulação. O domínio da programação mostrou como os perfis autobiográficos construídos nas plataformas de redes sociais analisadas revelam-se na contradição e contrariedade como antiperfis. Como fundamentação teórica tomou-se ainda A. J. Greimas, J.-M. Floch e F. Thürlermann. Nos estudos da cibercultura, apoiouse em P. Lèvy, M. Castells, A. Lemos, A. Primo, R. Recuero e E. Trivinho. As redes sociais digitais como práticas significantes da atualidade, sob a especificidade da semiótica discursiva, contribuem com os estudos sobre a construção de identidades nas novas formas de comunicação

Political endeavours of identitarian movements Abstract: Aim of this thesis is defining and analyzing identitarian movements via explorative approach. Identitarian movements are school of thought and authors, who are bound together by common enemy and common political goals. They do have political ambitions, but were not yet capable of making important changes. With the help of contextual theories and analysis of movements strategy this thesis will explore if identitarian movemenst are capable of political succes and why do they struggle in doing so.

This study aims to describe the strategic political communication of the Identitarian Movement in Austria (in German known as Identitäre Bewegung Österreich) and concentrates on identifying means of persuasive language on the homepage of the movement, which is known to be nationalistic and critical towards migration. The study is based on a corpus containing a selection of blog entries, as well as a sample of images published on the homepage, and is carried out using a qualitative method combining discourse linguistics, systemic-functional linguistics and multimodal theory. The analysis sets off by describing the field component of systemic-functional theory and proceeds to examining tenor and mode. The focus will be specifically on firstly, investigating a) discourse participants and the processes they engage in and b) interaction between the implied sender and recipient in the verbal material; and secondly, describing how these meanings are reproduced visually in the image sample used. The findings suggest that the movement not only strives to portray itself as powerful and authoritative but also relies on means of solidarity in order to convince the recipient of its message. More specifically, it is shown that the migrant participants are discriminated and depersonalised whilst a close synthetic relationship is established with the implied reader, i.e. the homepage visitor. Furthermore, the movement makes an effort to picture itself as a representative of numerous groups and interests in society. By doing so it apparently attempts to simulate a representative discourse, in order to present the xenophobic stance it agitates for as a majority opinion. The analysis shows also that these practices can be seen throughout the corpus, that is, in the verbal texts as well as in the imagery.

[pt] O objetivo desta tese de doutorado é investigar as produções de sentidos que são (des)construídos por voluntários que atuam no atendimento às pessoas em situação de refúgio no Centro de Atendimento ao Refugiado, mantido pela Associação São Vicente de Paulo (ASVP) e localizado no bairro de Botafogo, zona Sul da cidade do Rio de Janeiro. Uma vez que intentamos compreender os sentidos promovidos por voluntários em diferentes perspectivas, os dados foram gerados, por meio da entrevista qualitativa, com um psicólogo, uma recreadora infantil e um professor de português como língua estrangeira, todos ofertantes de assistência voluntária a refugiados. A fim de alcançarmos nossos objetivos, lançamos mão dos postulados teórico-metodológicos do arcabouço da Análise da Narrativa, uma vez que, por meio deste ferramental, podemos promover a investigação sobre como os voluntários avaliam os refugiados a que atendem; as motivações para (des)continuidade da oferta da prática assistencial que desempenham; bem como analisar a maneira como os voluntários desenvolvem suas práticas identitárias, que, neste trabalho, são entendidas como performáticas, fluidas e emergentes durante o fluxo interacional. Os dados aqui observados apontam para o trabalho voluntário como uma arena socio-interacional em que são operacionalizados sentidos e sistemas de coerência díspares, que perpassam pelo domínio discursivo religioso, educacional, jurídico e clínico. / [en] The objective of this doctoral thesis is to investigate the productions of meanings that are (de)constructed by volunteers who work in order to assist people in refugee situations at the Refugee Service Center, maintained by the Associação São Vicente de Paulo (ASVP) and located in neighborhood of Botafogo, south zone of the city of Rio de Janeiro. Since we tried to understand the meanings promoted by volunteers from different perspectives, the data was generated, through qualitative interviews, with a psychologist, a children s entertainer and a Portuguese teacher as foreing language, all offering voluntary assistance to refugees. In order to achieve our objectives, we made use of the theoretical-methodological postulates of the Narrative Analysis framework, since, through this tool, we can promote investigation into how volunteers evaluate the refugees they serve; the motivations for (dis)continuity in offering the care practice they perform; as well as analyzing the way in which volunteers develop their identity practices, which, in this work, are understood as performative, fluid and emerging during the interactional flow. The data observed here point to voluntary work as a socio-interactional arena in which disparate meanings and systems of coherence are operationalized, which permeate the religious, educational, legal and clinical discursive domain. / [es] El objetivo de esta tesis doctoral es investigar las producciones de significados que son (de)construidos por voluntarios que trabajan para ayudar a personas en situación de refugiados en el Centro de Atención a Refugiados, mantenido por la Associação São Vicente de Paulo (ASVP) y ubicado en el barrio de Botafogo, zona sur de la ciudad de Río de Janeiro. Como intentamos comprender los significados promovidos por los voluntarios desde diferentes perspectivas, se generaron datos, a través de entrevistas cualitativas, con un psicólogo, un animador infantil y un profesor de portugués como lengua extranjera, todos ofreciendo asistencia voluntaria a los refugiados. Para lograr nuestros objetivos, hicimos uso de los postulados teórico-metodológicos del marco del Análisis Narrativo, ya que, a través de esta herramienta, podemos promover la investigación sobre cómo los voluntarios evalúan a los refugiados a los que sirven; las motivaciones para la (dis)continuidad en la oferta de la práctica de cuidado que realizan; así como analizar la forma en que los voluntarios desarrollan sus prácticas identitarias, las cuales, en este trabajo, se entienden como performativas, fluidas y emergentes durante el flujo interaccional. Los datos observados aquí apuntan al trabajo voluntario como un ámbito sociointeraccional en el que se operacionalizan significados y sistemas de coherencia dispares, que permean el dominio discursivo religioso, educativo, jurídico y clínico. / [de] Das Ziel dieser Doktorarbeit ist es, die Sinnproduktionen zu untersuchen, die von Freiwilligen, die im Flüchtlingszentrum des São Vicente de Paulo Vereins (ASVP) arbeiten und im Stadtviertel Botafogo im Süden von Rio de Janeiro ansässig sind, (des)konstruiert werden. Da wir die von Freiwilligen in verschiedenen Perspektiven geförderten Bedeutungen verstehen möchten, wurden die Daten durch qualitative Interviews mit einem Psychologen, einem Kinderbetreuer und einem Portugiesischlehrer als Fremdsprache, die alle freiwillige Unterstützung für Flüchtlinge anbieten, generiert. Um unsere Ziele zu erreichen, greifen wir auf die theoretisch-methodologischen Postulate des narrativen Analyserahmens zurück, da wir mithilfe dieser Instrumente die Untersuchung darüber fördern können, wie Freiwillige die Flüchtlinge bewerten, die sie betreuen; die Motivationen für (Dis)Kontinuität des Angebots der unterstützenden Praxis, die sie ausüben; sowie die Analyse, wie Freiwillige ihre identitären Praktiken entwickeln, die in dieser Arbeit als performativ, flüssig und emergent während des interaktiven Flusses verstanden werden. Die hier beobachteten Daten deuten darauf hin, dass Freiwilligenarbeit als soziointeraktionale Arena fungiert, in der unterschiedliche Sinn- und Kohärenzsysteme operativ sind, die durch religiöse, Bildungs-, rechtliche und klinische Diskursdomänen durchdrungen sind.