The aim of this thesis is to describe perceived barriers and drivers and analyze its impact on the implementation of strategies among food retailers in order to reduce food waste. On supply chain, food retailers are in the powerful position, communicating both consumers and suppliers. Existing literatures and our findings show that food retailers engage mostly in strategies to prevent and re-use food waste. The methodology used in this thesis is qualitative research through single case study design in order to gain valuable insights from food retailers and develop the existing theories. The empirical date is collected through semi-structured interviews with a store manager, the head of logistics and a project manager and environmental ambassador, Karin Bildsten. The findings had formed several learning points. First, in this case the major barrier is lack of resources in financial and knowledge terms in order to implement strategies. Second, consumers have a strong impact on the implementation of strategies, playing both as drivers and barriers. Lastly, environmental consideration of employees is a strong driver as well as positive response from society toward implementing different strategies. This research intended to give inspiration to other researchers into this new field of research. The authors concluded with practical recommendations to food retailers as well as some advices to different stakeholders.

"The purpose of this study is to determine the extent to which Denton apparel stores have succeeded in securing student trade, and from the findings, draw some conclusions concerning improvement of relations with students which would maximize the amount of student trade obtained by these stores... according to the findings, the Denton apparel stores as a whole do not seem to be achieving their maximum potential in securing student trade...It seems that most of the stores could substantially increase the amount of trade secured by expanding their advertising and sales promotion plans, by handling line of merchandise which are most appealing to the students, and by adjusting their price lines to the ranges in which students normally buy. "-- leaves 1,63.

This thesis deals with analysis of consumer attitudes to various types of stores. Its goal is to determine these attitudes and define the various segments of consumers who go shopping in those stores. Further to recommend an appropriate marketing strategy on the basis of the obtained results. The thesis is dividend into two parts. The first theoretical part prepares a theoretical basis for the second part, which is own research on consumer attitudes in Pilsen and environs. The first part of the theoretical basis defines the different types of stores. They differ in many characteristics and their combinations. The second part deals with the attitudes. It includes definitions of attitudes, defines their components, determines the attributes and functions, their formation and possibilities of change. The third section focuses on the segmentation. What segmentation is, how it is done and what is its aim. The fourth section describes the various ways of marketing communications and defines its goal. It also deals with psychological reasons for buying and own trade mark. In the second practical part I achieve own market research, whose goal is analysis of attitudes of pilsener consumers to the various types of stores.

Att det har blivit en ökad digitalisering i handeln de senaste 10 åren är ingen hemlighet. Internet har skapat möjligheter som tidigare inte funnits och att handla elektroniskt har blivit en stor företeelse på marknaden. Elektronisk handel, med andra ord e-handel, har ökat kraftigt de senaste åren och förutspås även att bli ännu större i framtiden. Digitaliseringen har gjort att människor har fått nya beteenden och att konkurrensen på detaljhandelsmarknaden har förändrats. Med både förändrat beteende och en annorlunda konkurrens påstås det att detaljhandeln är inne i ett skifte nu, ett skifte som förändrar branschen och med stor sannolikhet påverkar de fysiska butikerna på marknaden. E-handel har gjort det möjligt för minskade sökkostnader och priser, lägre distributionskostnader och att avstånd blir möjliga att sudda ut. Samtidigt har kunder efterfrågat smidiga och enkla affärer vilket har gjort att e-handel har vunnit allt fler kunder.  Syftet med denna uppsats är att se om det blir någon inverkan på de fysiska butikerna inom detaljhandeln när det gäller försäljning, antal sysselsatta och antal arbetsställen när användningen av e-handel ökar i Sverige. Studien baseras på en kvantitativ metod där tidigare studier samt regressionsanalyser utgör grunden. Regressionsanalysen genomförs på data inhämtad från myndigheter samt organisationer och de tre beroende variablerna är omsättning per person i fysiska butiker, antalet sysselsatta i fysiska butiker samt antalet arbetsställen inom detaljhandeln. Resultaten som skattas tyder på att det finns en trend som visar att när e-handelsanvändning ökar så minskar försäljning per person i de fysiska butikerna, det går dock inte att säga att e-handelsanvändningen är det som påverkar försäljningen. Resultatet tyder även på att det inte med säkerhet går att säga att antalet sysselsatta eller arbetsställen kommer påverkas av en ökad e-handelsanvändning i Sverige. / That a digitization has taken place in the retail industry in the last 10 years isn’t a secret. The internet has created new opportunities and electronic commerce has been a large-sized phenomenon on the retail market. Electronic commerce, in other words the e-commerce, has increased sharply in recent years and is predicted to grow even bigger in the future. Digitization has created new behaviors among consumers and new competitive situations on the retail market. With both new behaviors and new competitive situation, the retail industry is changing and with great probability also the brick-and-mortar stores will be affected by it. E-commerce has made it possible to reduce search costs and prices, to have lower distribution costs and make it possible to overcome distance. At the same time, the consumers demand smooth and simple business, which has made e-commerce use even stronger among the customers.  The purpose of this thesis is to see if the brick-and-mortar stores sales, employment or number of workplaces are affected by an increase in the use of e-commerce in Sweden. The study is based on a quantitative method with previous studies and regression analysis as the foundation of the study. The regression analysis is performed with data from retail organizations and the dependent variables in the regression is revenue per capita in brick-and-mortar stores, employment and number of workplaces. The results of the study indicate a trend in the retail market where the revenue per capita decrease in brick-and-mortar stores while the e-commerce use increase, however it cannot be claimed that e-commerce affects the sale in brick-and-mortar stores. The results also indicate that it is not possible to conclude that e-commerce use will affect the number employed or number of workplaces in Sweden.

This study investigated college student's image of apparel retail stores associated with shopping environment, price, and fashion innovativeness and their self-perception of appearance and fashion innovativeness. These served as the dependent and independent variables, respectively. University of North Texas students residing in on-campus housing completed a self-administered questionnaire measuring each variable. Repeated measure ANOVAs determined differences in self-perceptions and store images across four stores varied by fashion (innovative/mass) and price (high/low). Results indicated that perceptions for shopping environment, price, and fashion innovativeness differed by store. Students' appearance and fashion innovativeness had no significant effect on their perceptions of apparel retail store image. Students perceive stores differently based on shopping environment, price, and fashion innovativeness.

by So Oi-kwan, Christina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 71-72.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-01-10T11:31:48Z No. of bitstreams: 1 Carolina Santos Garcia.pdf: 9669423 bytes, checksum: 40e48f0e496c02f70e0c325037db6015 (MD5) / Made available in DSpace on 2017-01-10T11:31:48Z (GMT). No. of bitstreams: 1 Carolina Santos Garcia.pdf: 9669423 bytes, checksum: 40e48f0e496c02f70e0c325037db6015 (MD5) Previous issue date: 2016-12-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This research aims to understand the following problem: how Marisa stores, which have dressed the working class since its creation, rebuilt itself, giving the brand a new meaning as a point of sale for fashion, while an addresser donor of competences, Marisa brings fashion for those who learn fashion as a value to be cultivated. The goal of this research is to analyze how being among global enterprises on Avenida Paulista, while being a local one, to present its new concept of retail chain and its consumers. The research structured a comparison amongst stores in a corpus composed by the two shops on Avenida Paulista, the store on Praça Ramos de Azevedo and the two stores on Largo Treze de Maio, as well as through the brand’s blog. The research was developed, firstly, by analyzing the elements that shape the visual identity and brand communication. Next, we set out to analyze the facades and insides of stores to understand how Marisa builds itself in different areas of São Paulo. Finally, we examined the windows of the store located between Avenida Paulista and Rua Peixoto Gomide, selected for better characterizing this new way of interaction and building brand visibility. To study the manifestations, the theoretical basis was the semiotics proposed by Algirdas Julien Greimas and the complementation of sociossemiótica of Eric Landowski. For the analysis of the plastic structure we turned to the work of Jean-Marie Floch and Ana Claudia de Oliveira and for the construction of ethos and pathos Marisa, we resorted to the studies of José Luiz Fiorin. We conclude that Marisa, by being installed at Avenida Paulista, it was set at a place of visibility that no other store of the network has, and this visibility is one of exquisite versatility that creates the aesthetic of dressing lower income groups. Thus, on the practical values platform ꟷ on which were once grounded the brand values ꟷ there is a symbolic investment, which is part of the Marisa’s construction as a brand that has the power to dress people in fashion and that is in fashion / A presente pesquisa busca compreender a seguinte problemática: como a rede de lojas Marisa, que veste os grupos sociais populares desde sua criação, se reconstrói ressignificando-se como ponto de venda de moda e de que maneira, enquanto destinador doador de competências, Marisa leva a moda para aqueles que aprendem a moda como um valor a ser cultivado. O objetivo dessa pesquisa é analisar como estar entre os globais na avenida Paulista, sem deixar de ser local, apresenta o novo conceito da rede varejista e de seu público consumidor. A investigação estruturou a comparação entre as lojas em um corpus composto pelas duas lojas localizadas na avenida Paulista, a loja da Praça Ramos de Azevedo e as duas lojas do Largo Treze de Maio, como também pelo blog da marca. O desenvolvimento da pesquisa se dá, primeiro, pela análise dos elementos que configuram a identidade visual e comunicação da marca. A seguir, partimos para a análise das fachadas e interior das lojas para compreender como se dá a construção de Marisa nos diferentes espaços de São Paulo. Por fim, analisamos as vitrinas da loja localizada na avenida Paulista com a rua Peixoto Gomide, selecionada por melhor caracterizar esse novo modo de interação e de construção da visibilidade da marca. Para o estudo das manifestações, a base teórica foi a da semiótica proposta por Algirdas Julien Greimas e as complementações da sociossemiótica de Eric Landowski. Para a análise da estruturação plástica recorreremos aos trabalhos de Jean-Marie Floch e de Ana Claudia de Oliveira e para a construção do ethos e do pathos de Marisa, utilizamos como base os estudos de José Luiz Fiorin. As análises realizadas permitiram-nos construir o ethos e o pathos de Marisa que possibilitou a compreensão dos seus modos de presença e os de suas enunciatárias. Por fim, concluímos que Marisa, ao instalar-se na avenida Paulista, coloca-se em um lugar de visibilidade que nenhuma outra loja da rede possui, e essa visibilidade é uma visibilidade da versatilidade requintada que produz uma estetização do vestir os grupos sociais populares. Sendo assim, sobre a plataforma de valores práticos ꟷ sobre os quais outrora estiveram alicerçados os valores da marca — há um investimento simbólico, que faz parte da construção de Marisa enquanto uma marca que tem competência para colocar as pessoas na moda e que está na moda

Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. A survey with 200 participants was carried out with students from the Swedish School of Textiles, to get an understanding of their e-shopping behavior. Findings: It was found that there is an interest in implementing a public showroom. According to the survey results, a majority were in favor of trying on a product before purchasing it. The fashion e-retailers that were interviewed thought that it would be of interest if it would function more as a temporary pop-up solution. Practical implications: The findings are of relevance for fashion e-retailers that are potentially interested in an additional marketing and communication channel for their internal brands. Originality/value: As there was no research regarding Swedish fashion e-retailers attitude towards a public showroom, this thesis contributes with new findings to the academics. Furthermore, it can be used as a guideline to fashion e-retailers in the event of opening of a public showroom. / Program: Master Programme in Fashion Management

Att ha lojala kunder är något att sträva efter. Men vad gör en kund lojal? Den har studien försöker att ta reda på det genom att intervjua tio olika svenska personer för att få deras syn på lojalitet som fenomen och vad det innebär att vara en lojalkund för dem. Slutsatsen är att kundlojalitet är en relevant term men när det kom till att vara lojal visade det sig att de flesta av respondenterna inte var lojala, även om de hade ett lojalt beteende. En av de viktigaste faktorerna för deras köpbeteende var den geografiska platsen affären låg på i förhållande till deras eget boende. En av de viktigaste slutsatserna är även att det är genom ditt handlande(beteende) du visar din lojalitet inom dagligvaruhandeln. / Program: Kandidatutbildning i företagsekonomi

The problem in the warehouses is that the old and conventional methods which are obsolete are combined with very crowded conditions. Hence there is always a quest for newer and better methods. However, merely installing the newer methods does not mean that the system is effective and efficient, there is also necessity of a strong supervisory organization of the system to make the methods more effective and this also requires lot of training and managing the operations.The purpose of this thesis is to give an overview and to briefly present the concept of warehousing. Analysing the present situation in warehouses by examining four of the biggest retail warehouses in Sweden with the help of a questionnaire given to the respective warehouse managers. Comparing the present situation to the theoretical framework in order to get an idea of the strategies deployed by the businesses.The warehouses today are deploying a mixture of both latest strategies and technologies and the traditional methods in order to have a good efficiency in the warehouses.