<p>Business has globalized rapidly during the last decades. Distances between point of origin and point of consumption have increased as a result of globalization. Today’s increased distances mean that companies require faster logistic responses. Air transportation is preferred because it’s worldwide lead-time, of just 1-2 day, fulfill business expectations. However, transportation operation costs have risen dramatically and there are growing concerns about the high CO₂ emission levels associated with air transportation. These issues have recently become a point of focus for most globalized companies.</p><p>Currently, Atlas Copco Rock Drills AB, in Örebro is mostly using air transportation for their inbound logistics flow from North America <em>Shared Distribution Center </em>(SDC). In this thesis, sea transportation is surveyed to asses it’s suitability as a replacement in both economic and environmental terms. The formulated questions are:</p><p>(1) For which items can SDC use sea transportation instead of air transportation at the lowest cost and with the lowest risk?</p><p>(2) How much can SDC reduce their CO2 emission with the new setup? Does it comply with the ”environmental targets” of Atlas Copco Rock Drills AB?</p><p>(3) How would SDC make decisions about suitable transportation setups for additional items in the future?</p><p>When the transportation method is changed from air to sea more than one of the total logistics costs are affected. In reflection of the longer lead-times connected with sea transportation warehousing costs will increase. Therefore, when researching the ”lowest cost” we must consider the lowest total logistics cost. Extended lead-times also decrease the companies’ capability for flexibility; additionally, there will be heightened risk in connection with product life cycles. The possible environmental effects of sea transportation are considered carefully before an item’s transportation method change is suggested to the company. All calculations of CO₂ emissions have been done in accordance with <em>Nätverk </em><em><em></em></em><em><em>för Transporter och Miljö ’s (Network for Transporter and Environment) (NTM) formula </em></em>in order to reach a credible result. The findings are compared with the company’s environmental policy. An excel model has been developed to calculate results for extra items which may be added to the product range in the future.</p><p>As a result of the research analysis it has been shown possible to reduce total logistic cost up to, 33%, 3.247.000 SEK. By changing transportation mode, the CO₂ emission levels for transportation per item for these can even be reduced by up to 97%. Additionally, the excel model can be used internally to implement future changes.</p>

台北捷運通車至今已達十年，雖然隨著路網擴展乘客漸增，但根據統計資料顯示汽機車的持有不減反增，且目前搭乘情況距離政府設定搭乘大眾運輸運具比例達60%之目標仍有相當的成長空間，顯示仍有相當比例的民眾不使用或不願意搭乘捷運。另外，全球觀光客已將台灣視為消費平價的觀光地點，又根據文獻發現60％的遊客於旅遊時會將交通列為首位，而台北市是一個相對發展良好且充滿國際化的都市，並有較完整的大眾運輸系統，為了提升大眾運輸使用率，因此，影響使用者搭乘捷運的因素為何，又國人與國際觀光客的看法有何差異便值得探討。 從相關文獻探討中可知影響消費者搭乘捷運的因素，包括：搭乘捷運能快速到達目的地、等車時間短、捷運準點性高、搭乘環境是安全的、搭乘環境是舒適的、捷運票價合理、捷運車站內設施乾淨、提供外語的資訊導覽、有充足的無障礙設施、捷運車站周邊人行步道設計舒適、捷運車站周邊的業種多元、捷運車站附近逛街方便、捷運車站服務人員態度友善專業、容易了解如何搭乘捷運、捷運轉乘系統方便、捷運資訊充足、捷運系統資訊標示清楚、捷運車站設計具有地方特色、捷運車站設計具有景觀意象、捷運車站為顯著的地標、住宿地點緊鄰捷運站、捷運至觀光遊憩地點具方便性、捷運系統能串連許多景點等。 本研究之目的在於調查國人與國際觀光客搭乘捷運之體驗與評價，透過因素分析所粹取出的構面來瞭解搭乘捷運所重視的因素，本研究分別調查304位國人與312位國際觀光客，研究結果顯示，國人與國際觀光客分別在社經特性、旅遊行為及搭乘捷運經驗上，對於搭乘捷運重視因素有顯著性之差異，最後針對分析結果提出三大努力目標與策略：（1）高可及性的運輸系統：提高可及性、完善轉乘系統、串連捷運周邊景點；（2）豐富的資訊系統：提供完善資訊、提升服務人員專業性；（3）友善鮮明的空間與多元的使用：注入設計感、增添形象性、多元化土地使用、人性化步道設施等，以供提升大眾捷運系統使用率的參考。 / Taipei MRT has already operated more than ten years. Though the basic traffic network has been built up to serve more citizens, the number of cars and motorcycles is still increasing. Moreover, only 60% of targeted people set by the government use public transportation system but actually it is less than expected. The evidence shows that some people are unwilling to take Taipei MRT or do not use it. Of all cities in Taiwan, Taipei is fully internationalized and best-equipped with a completed metro public transit system. Taipei MRT Company is trying to increase number of inbound tourists by providing a better travel experience and designing different marketing strategies to increase better MRT tourism attraction. Therefore, the important factors influencing people and inbound tourists to take Taipei MRT are worth studying. According to the related studies, this study analyzes those factors influencing people and inbound tourists to take Taipei MRT. The factors include efficient, short waiting time, on-time, safe and reliable, comfortable, reasonable ticket price, clean and neat environment, multi-language interpretation, sufficient handicapped facility, comfortable pedestrianization, diversified functions of land use, convenient for shopping, friendly service people, easy process, convenient transfer system, abundant information, clear signpost, unique interior design, good landscape design, distinctive landmark, close to the hotel, convenient to sightseeing spot, attached to tourism spots et al. Thus, this study aims at exploring the factors influencing the people and inbound tourists to take Taipei MRT. This study first conducts 616 samples by using a closed-ended questionnaire. Then it employs exploratory factor analysis (EFA) to derive meaningful and uncorrelated factors. Further, it analyzes whether people and inbound tourists with different background and carriage behavior have difference in influential factors of taking Taipei MRT. Finally, based on the result of factor analysis, it provides three main goals and suggestions for promoting people to take Taipei MRT. The three main goals include: (1) The high accessible transportation system: advance the access, improve the transfer system, and attached to tourism spots along Taipei MRT line. (2) Abundant information system: offer sufficient information and improve the services people more professional. (3) Friendly, distinct space and diversified use: create the stations with full of image and design, diversified land use, and humanized pavement facility.

There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. Little information can be found about this specific field of practice when using inbound marketing strategy. Therefore, the aim of this study is to increase the understanding of in what way business to business companies use inbound marketing and the reasons they have for applying this strategy. This study was constructed by a qualitative method with an abductive approach where six companies were interviewed. The interviews were then compared with each other and the collected data from the Frame of Reference in order to gain a deeper understanding of the companies work with inbound marketing. The result of the study gives an insight into how companies can implement inbound marketing in their marketing strategy and the benefits it will lead to if executed correctly. Furthermore, a model has been created to help companies implement inbound marketing and shows which inbound marketing tools that can be used in the different stages of the sales and marketing process.

Este trabalho teve como foco principal o estudo dos processos de entrada de empresas estrangeiras no Brasil com o objetivo de responder à seguinte questão de pesquisa: Como auxiliar às empresas internacionais interessadas em se estabelecer no Brasil? Para responder à pergunta acima, o objetivo principal do trabalho foi propor um modelo de fluxo de ações e cuidados a serem tomados para que o dirigente executivo da empresa estrangeira possa se basear e assim, melhor se preparar para a execução de um plano de entrada no mercado brasileiro. A estrutura teórica utilizada para dar apoio ao estudo está dividia em três grupos: As teorias de internacionalização, mostrando a sua evolução no tempo. O segundo grupo descreve os principais modos de entrada de uma empresa em outro país, destacando suas vantagens e características. O terceiro grupo, apresenta as barreiras potencialmente encontradas à entrada de uma empresa em um país estrangeiro. O método utilizado para o desenvolvimento deste estudo, incluiu, além da pesquisa teórica, o desenvolvimento e aplicação de entrevistas exploratórias com quatro empresas estrangeiras, em que os achados revelaram os modos de entrada utilizados e as razões de escolha de cada uma, bem como as barreiras à entrada e os problemas enfrentados por falta de um plano pré-expansão. A terceira etapa foi constituída de uma abordagem em formato de entrevista com entidades brasileiras de fomento à internacionalização de empresas no Brasil, para entender quais os critérios e processos essas entidades aplicam a suas empresas clientes estrangeiras. Para concluir o método, a quarta etapa foi outra pesquisa, juntamente com um grupo seleto de especialistas consultores em expansão internacional, com o objetivo de validar tais critérios mencionados nas duas pesquisas anteriores. O resultado foi um modelo de fluxo de ações e critérios a serem observados na etapa pré-expansão como a busca por network local, a visita ao país anfitrião de interesse com a participação em rodadas de negócios e desenvolvimento de pesquisa do mercado para o apoio em informações que servirão à continuidade ou não ao plano de expansão. Em sequência, outros critérios que foram mencionados nas pesquisas foi a listagem das potenciais barreiras à entrada e os modos de entrada com suas vantagens e desvantagens para o mercado e a empresa interessada. Por fim, foi mencionado a importância de preparar o plano de negócio e sua implementação, baseados no tempo e custos de investimento encontrados, seguido da fase de acompanhamento com visitas e auditorias locais. Os achados atenderam ao objetivo desta pesquisa, e podem servir de base de consulta para estudantes e outros especialistas sobre o tema de expansão internacional de empresas no Brasil, além do desenvolvimento de novos estudos comparativos. / This work had as its prime focus the study of the processes for the entrance of foreign companies in Brazil in order to respond to the following research question: How to assist international companies interested in establishing themselves in Brazil? To answer the prior question, the main objective of the work was to propose a flow model of actions and care to be taken, so that the executive officer of the foreign company can be based and thus be better prepared for the execution of a plan of entry in the Brazilian market. The theoretical structure used to support the study is divided into three groups: The theories of internationalization, showing their evolution in time. The second group describes key modes for a company to enter another country highlighting its advantages and characteristics. The third group presents potential barriers against the entering of a company in a foreign country. The method used for the development of this study included, in addition to the theoretical research, the development and application of exploratory interviews with four foreign companies, where the findings revealed the used entry modes and the reasons for choosing each as well as the barriers to the entry and the problems faced by the lack of a pre-expansion plan. The third stage consisted of an approach in the format of an interview with Brazilian entities promoting the internationalization of companies in Brazil, in order to understand what criteria and processes these entities apply to their foreign client companies. To conclude the method, the fourth step was another research along with a distinct group of experts, consultants in international expansion, with the aim of validating such criteria mentioned in the previous two surveys. The result was a flow model of actions and criteria to be observed in the pre-expansion stage such as the search for local network, a visit to the host country of interest with participation in business rounds and the development of market research for information-based support that will serve to the continuity or not of the expansion plan. In sequence, other criteria that were mentioned in the surveys were a list of potential barriers to the entrance and the modes of entry with their advantages and disadvantages for the market and for the interested company. Finally, it was mentioned the importance of preparing the business plan and its implementation based on time and the investment costs found, followed by the monitoring phase with visits and local audits. The findings met the goal of this research and can serve as a basis of consultation for students and other experts about the subject of international expansion of companies in Brazil as well as the development of new comparative studies.

Business has globalized rapidly during the last decades. Distances between point of origin and point of consumption have increased as a result of globalization. Today’s increased distances mean that companies require faster logistic responses. Air transportation is preferred because it’s worldwide lead-time, of just 1-2 day, fulfill business expectations. However, transportation operation costs have risen dramatically and there are growing concerns about the high CO2 emission levels associated with air transportation. These issues have recently become a point of focus for most globalized companies. Currently, Atlas Copco Rock Drills AB, in Örebro is mostly using air transportation for their inbound logistics flow from North America Shared Distribution Center (SDC). In this thesis, sea transportation is surveyed to asses it’s suitability as a replacement in both economic and environmental terms. The formulated questions are: (1) For which items can SDC use sea transportation instead of air transportation at the lowest cost and with the lowest risk? (2) How much can SDC reduce their CO2 emission with the new setup? Does it comply with the ”environmental targets” of Atlas Copco Rock Drills AB? (3) How would SDC make decisions about suitable transportation setups for additional items in the future? When the transportation method is changed from air to sea more than one of the total logistics costs are affected. In reflection of the longer lead-times connected with sea transportation warehousing costs will increase. Therefore, when researching the ”lowest cost” we must consider the lowest total logistics cost. Extended lead-times also decrease the companies’ capability for flexibility; additionally, there will be heightened risk in connection with product life cycles. The possible environmental effects of sea transportation are considered carefully before an item’s transportation method change is suggested to the company. All calculations of CO2 emissions have been done in accordance with Nätverk för Transporter och Miljö ’s (Network for Transporter and Environment) (NTM) formula in order to reach a credible result. The findings are compared with the company’s environmental policy. An excel model has been developed to calculate results for extra items which may be added to the product range in the future. As a result of the research analysis it has been shown possible to reduce total logistic cost up to, 33%, 3.247.000 SEK. By changing transportation mode, the CO2 emission levels for transportation per item for these can even be reduced by up to 97%. Additionally, the excel model can be used internally to implement future changes.

Este trabalho teve como foco principal o estudo dos processos de entrada de empresas estrangeiras no Brasil com o objetivo de responder à seguinte questão de pesquisa: Como auxiliar às empresas internacionais interessadas em se estabelecer no Brasil? Para responder à pergunta acima, o objetivo principal do trabalho foi propor um modelo de fluxo de ações e cuidados a serem tomados para que o dirigente executivo da empresa estrangeira possa se basear e assim, melhor se preparar para a execução de um plano de entrada no mercado brasileiro. A estrutura teórica utilizada para dar apoio ao estudo está dividia em três grupos: As teorias de internacionalização, mostrando a sua evolução no tempo. O segundo grupo descreve os principais modos de entrada de uma empresa em outro país, destacando suas vantagens e características. O terceiro grupo, apresenta as barreiras potencialmente encontradas à entrada de uma empresa em um país estrangeiro. O método utilizado para o desenvolvimento deste estudo, incluiu, além da pesquisa teórica, o desenvolvimento e aplicação de entrevistas exploratórias com quatro empresas estrangeiras, em que os achados revelaram os modos de entrada utilizados e as razões de escolha de cada uma, bem como as barreiras à entrada e os problemas enfrentados por falta de um plano pré-expansão. A terceira etapa foi constituída de uma abordagem em formato de entrevista com entidades brasileiras de fomento à internacionalização de empresas no Brasil, para entender quais os critérios e processos essas entidades aplicam a suas empresas clientes estrangeiras. Para concluir o método, a quarta etapa foi outra pesquisa, juntamente com um grupo seleto de especialistas consultores em expansão internacional, com o objetivo de validar tais critérios mencionados nas duas pesquisas anteriores. O resultado foi um modelo de fluxo de ações e critérios a serem observados na etapa pré-expansão como a busca por network local, a visita ao país anfitrião de interesse com a participação em rodadas de negócios e desenvolvimento de pesquisa do mercado para o apoio em informações que servirão à continuidade ou não ao plano de expansão. Em sequência, outros critérios que foram mencionados nas pesquisas foi a listagem das potenciais barreiras à entrada e os modos de entrada com suas vantagens e desvantagens para o mercado e a empresa interessada. Por fim, foi mencionado a importância de preparar o plano de negócio e sua implementação, baseados no tempo e custos de investimento encontrados, seguido da fase de acompanhamento com visitas e auditorias locais. Os achados atenderam ao objetivo desta pesquisa, e podem servir de base de consulta para estudantes e outros especialistas sobre o tema de expansão internacional de empresas no Brasil, além do desenvolvimento de novos estudos comparativos. / This work had as its prime focus the study of the processes for the entrance of foreign companies in Brazil in order to respond to the following research question: How to assist international companies interested in establishing themselves in Brazil? To answer the prior question, the main objective of the work was to propose a flow model of actions and care to be taken, so that the executive officer of the foreign company can be based and thus be better prepared for the execution of a plan of entry in the Brazilian market. The theoretical structure used to support the study is divided into three groups: The theories of internationalization, showing their evolution in time. The second group describes key modes for a company to enter another country highlighting its advantages and characteristics. The third group presents potential barriers against the entering of a company in a foreign country. The method used for the development of this study included, in addition to the theoretical research, the development and application of exploratory interviews with four foreign companies, where the findings revealed the used entry modes and the reasons for choosing each as well as the barriers to the entry and the problems faced by the lack of a pre-expansion plan. The third stage consisted of an approach in the format of an interview with Brazilian entities promoting the internationalization of companies in Brazil, in order to understand what criteria and processes these entities apply to their foreign client companies. To conclude the method, the fourth step was another research along with a distinct group of experts, consultants in international expansion, with the aim of validating such criteria mentioned in the previous two surveys. The result was a flow model of actions and criteria to be observed in the pre-expansion stage such as the search for local network, a visit to the host country of interest with participation in business rounds and the development of market research for information-based support that will serve to the continuity or not of the expansion plan. In sequence, other criteria that were mentioned in the surveys were a list of potential barriers to the entrance and the modes of entry with their advantages and disadvantages for the market and for the interested company. Finally, it was mentioned the importance of preparing the business plan and its implementation based on time and the investment costs found, followed by the monitoring phase with visits and local audits. The findings met the goal of this research and can serve as a basis of consultation for students and other experts about the subject of international expansion of companies in Brazil as well as the development of new comparative studies.

This study is a reflection on the perspective of consolidating a cultural tourism identity for the Federal University of Santa Maria (UFSM), located in Santa Maria, Rio Grande do Sul. This analysis has as object of study the receptive inserted tourism in the context of event tourism in the Federal University of Santa Maria. The proposal is to think of the Federal University of Santa Maria as attractive cultural tour of the city of Santa Maria. / Este estudo parte de uma reflexão acerca da perspectiva em consolidar uma identidade turística cultural para a Universidade Federal de Santa Maria (UFSM), localizada no município de Santa Maria, no Rio Grande do Sul. Esta análise apresenta como objeto de estudo o turismo receptivo inserido no contexto do turismo de eventos na Universidade Federal de Santa Maria. Através da construção de um Kit de serviços receptivos da UFSM , a proposta é pensarmos na Universidade Federal de Santa Maria como atrativo turístico cultural da cidade de Santa Maria. De forma que esses produtos sugeridos colaborem no sentido de divulgar e valorizar a Instituição.

國際觀光對於許多國內經濟成長趨緩的已開發國家是重要財源之一，日本政府近年來開始積極推動入境旅遊，來刺激停滯經濟成長。此研究探討觀光趨勢與政府能夠推動可增加觀光客人數的觀光政策進而成為以觀光為發展導向的國家。 此報告採用Panel Data分析方法中的固定效應模式來評估觀光收入與觀光價格以及主要事件與相關政策對於國際觀光客的影響，研究對象以十一個亞洲國家到日本旅遊為例。此研究發現觀光需求易受到觀光客出發國家以及目的國家的旅遊價格影響。此研究發現需求的收入彈性係數為+3.041，需求的收價格彈性係數為-0.486，表示對國際觀光客而言，赴日旅遊是較昂貴的商品，觀光客的價格較不彈性。此外, 有關當局預估福島核災事件在2011年會減少觀光客人次至2,765,669，而2015年的外國觀光客免稅購物政策則導致國際觀光客入境人次2,115,519。此研究發現免簽證觀光的延長政策以及對日本的重大抗議對於國際觀光客入境日本並無顯著影響。 / International tourism has become a significant source of economic growth for many developed countries that have encountered slowdowns in domestic economic productivity. The Japanese government has begun, in recent years, to promote inbound tourism in an effort to stimulate its own stagnant economic growth. This paper discusses tourism trends and policies the government could implement to increase the number of tourists and become the “tourism-oriented country” it aspires to be. This paper adopts a Panel Data Analysis with Fixed Effects model to estimate the impact of tourist income and tourism price as well as major events and policy on international tourist arrivals to Japan from 11 Asian countries. The paper finds that tourism demand is sensitive to both origin country income and destination country price. Income elasticity of demand is found to be +3.041 and price elasticity of demand to be -0.486 implying travel to Japan is considered a luxury good and that visitors are price inelastic. Further, the Fukushima nuclear disaster is estimated to have reduced international arrivals by 2,765,669 in its aftermath in 2011 and the implementation of tax-free shopping for foreign visitors led is estimated to have increased international arrivals by 2,115,519 in 2015. The paper finds the expansion of visa exempt travel and major protests against Japan to have no significant impact on international arrivals.

The aim of the diploma thesis is the analysis of set inbound marketing components and suggestion of a strategical concept with the option of real processing of this web within the bounds of possibility of the set marketing components. In the theoretical part of the thesis, the whole strategy of inbound marketing and its general inbound marketing components are presented. In the practical part of the thesis, the analysis of the website magazine in connection with user behaviour is presented, including visit rate specification towards the specific content, setting up partial SEO factors and organic marketing on social media. In the end of the diploma thesis, the analysed metrics and specific recommendations of the plan are described.

Studien syftade till att utreda potentialen av att införa en AGV-lösning vid inleverans av artiklar. Dessa AGV:er transporterar gods till ankommen artikels lagergång så att en manuell truck sedan kan lagerlägga godset på korrekt lagerplats. Skillnaden i genomloppstid mellan nuläget och en AGV-lösning studerades för att se om en automatiserad inleverans bidrog till en minskad genomloppstid från att artikeln var färdigbehandlad på inleveransytan tills att den låg på lagerplats. Det första experimentet var att göra en förändring i resurser där manuella resurser byttes ut mot AGV:er. Det andra experimentet var att ändra antalet tillgängliga AGV:er på lagret, där dessa varierade mellan en och fem. Det sista experimentet var att öka inleveransflödet av pallar till PN Herstadberg med 20 procent. Resultaten av de två första experimenten visade att genomloppstiden minskade från när en artikel var färdigbehandlad på inleveransen tills den låg på lagerplats när tre eller fler AGV:er användes. Resultatet för det sista experimentet visade att genomloppstiden ökade både för manuella resurser och AGV:er när fler artiklar ankom till lagret. Dock stod samma resultat kvar som tidigare, att tre eller fler AGV:er minskar genomloppstiden i jämförelse med manuella resurser. Resultatet för studien var att genomsnittstiden i nuläget för skjutstativsgods var 98,83 minuter och 222,23 minuter för V12-gods. När tre AGV:er används minskar dessa genomsnittstider till 67,87 minuter för skjutstativsgods samt till 127,04 minuter för V12-gods. Ytterligare minskning sker vid användande av fyra och fem AGV:er men denna minskning är betydligt mindre. Efter att potentialen av en AGV-lösning utretts är slutsatsen att AGV:er kan minska genomloppstiden. Antalet AGV:er som implementeras avgör om automatiseringen förbättrar genomloppstiden i jämförelse med manuella resurser. / <p>Examensarbetet är utfört vid Institutionen för teknik och naturvetenskap (ITN) vid Tekniska fakulteten, Linköpings universitet</p>