El estudio tiene como objeto crear una metodología de trabajo que permita tratar de forma normalizada una colección pública de fondos artísticos que no tiene entidad jurídica de museo. El método empleado incluye tanto técnicas de revisión bibliográfica como trabajo de campo para la identificación de recursos en Internet y para la adaptación e importación de datos textuales en una aplicación informática. El trabajo se estructura en ocho capítulos que comienzan con la determinación de conceptos, así como la identificación y clasificación de fuentes de información artística. A continuación estudia las entidades que custodian y difunden la información y las técnicas que se aplican para ello, desde una perspectiva internacional para concluir con el panorama local. El último segmento desarrolla los conocimientos implantando una metodología a través de una herramienta informática y su validación con los registros de la sede del Rectorado de la Universidad Politécnica de Valencia. El trabajo demuestra la necesidad de utilizar en cualquier colección, técnicas y procedimientos probados en instituciones museísticas. De esta forma se garantizaría la compatibilidad de los resultados del tratamiento de la información: los sistemas de documentación de museos. El método implementado concluye la posibilidad de aplicar a cualquier información artística, con sus peculiaridades, unas técnicas de tratamiento estandarizadas. / The aim of this study is to develop a methodology that allows dealing with an artistic public collection which is not an established museum in a standardized way. It has been used a scientific method, including bibliographic review techniques as well as research work, which has been essential to identify Internet resources and to adapt and import textual data in a computer application. It is organized in eight chapters that begin with conceptual determinations, and the identification and classification of the artistic information sources. Then, the work studies the organizations that custody and spread the information and the procedures used for it, from an international perspective to a local view. The last chapter develops this knowledge implementing the method through a computer application and its validation with the Rectorate of the Polithecnic University of Valencia's records. This work demonstrates the need to use techniques and procedures experienced or previously tested at museums in any collection. In this way, compatibility of the results of the information treatment is ensured: the museums' documentation systems. The implemented method comes to the conclusion that it is possible to apply standardized techniques of information treatment to any artistic information, with its peculiarities.

全球第一大社群網站 Facebook，在 2007 年推出的 Facebook 粉絲專頁（Fan Page），是一個公開的介面，集合了娛樂、社交、資訊尋求三項商業行銷功能。根據 Facebook 官方統計，目前共有 118 萬個粉絲專頁，由一百多萬個公司團體開立，更吸引了超過 5 億 3,000 萬人次粉絲。近年來，台灣食譜 Facebook 粉絲團備受關注，本研究將探討網友對 iCook 愛料理粉絲團的使用動機。 其次，本研究目的，在探討 iCook 食譜粉絲團之「使用動機」、「資訊來源」、「服務品質」、「顧客滿意度」和「顧客忠誠度」之意涵。探討人口統計變相對「使用動機」、「資訊來源」、「服務品質」、「顧客滿意度」和「顧客忠誠度」的顯著差異性。檢定「使用動機」、「資訊來源」、「服務品質」、「顧客滿意度」和「顧客忠誠度」具有顯著關係。經由量化分析與質化訪談之相關研究，針對iCook食譜粉絲團提出行銷策略建議。 本研究以 馬斯洛《需求層級理論》，探討 Facebook 粉絲團的閱聽眾使用動機，針對經常瀏覽 iCook 粉絲團的常用使用者為研究對象，本研究利用「問卷調查法」與「深度訪談法」進行研究，兼顧量化及質化兩種研究途徑。透過網路問卷抽樣調查方式，回收有效問卷 506 份，並針對 iCook 愛料理網站創辦人、美食部落客、粉絲團會員重度使用者進行深度訪談。 研究結果顯示， iCook 食譜粉絲團以女性家庭主婦和上班族為主，年齡層以26-45 歲居多，教育程度以大學為最多，居住地區以北部為主。在使用動機、資訊來源及服務品質對於顧客滿意度有顯著正相關；使用動機、資訊來源及服務品質及顧客忠誠度有顯著正相關；顧客滿意度與忠誠度有顯著正相關。 經質化與量化分析，本研究對於 iCook 食譜粉絲團之行銷策略建議如下： 1. 提供豐富多樣的食譜資訊，讓使用者感覺有其價值性 2. 善用社群口碑行銷傳播，以內容取代廣告創造利基 3. 優化服務與開拓異業結盟機會，有助品牌知名度與滿意度 　　綜合上述，以鞏固其品牌忠誠度，朝長久經營之路邁進。 / Facebook, the biggest social network site in the world, launched the Page service in 2007. It is a public platform including entertainment, social contact and information seeking functions for business and marketing. According to the official statistics from Facebook, there are currently 1.18 million Facebook Pages created by more than 1 million organizations, attracting more than 530 million users. In recent years, the cookbook’s Facebook Pages in Taiwan attract more attention than before therefore the research is going to discuss the motivation of fans using iCook Facebook Page. Furthermore, the purpose of this study is to explore using motivation, sources, service quality, customer satisfaction and customer loyalty for iCook Facebook Page. To analyze the demographic variables differences on using motivation, information sources, service quality, customer satisfaction, customer loyalty differences. Also to test the relation between using motivation, information sources, service quality, customer satisfaction, customer loyalty. Through quantitative and qualitative research methods, provide marketing strategy recommendation. The study is based on “Maslow's Hierarchy of Needs Theory” and investigates Facebook Page audiences’ usage motivation. The target research group is the user who visits iCook Facebook Page frequently. In order to give consideration to both quantitative and qualitative approach, this study adopts questionnaire survey and in-depth interviews for research methods. There are 506 effective questionnaires from the Internet survey and conducts the in-depth interviews to iCook founder, Cuisine Bloggers and heavy users. The result indicates that the users of iCook Facebook Page are mainly female, housewife and office worker by occupations, the age between 26 and 45, education background is college and above, living around the northern Taiwan. The using motivation, information sources and service quality have a significant positive correlation with customer satisfaction, as well as customer loyalty. Therefore the service quality and customer loyalty are positive correlation. Based on the quantitative and qualitative analysis, this study suggests that iCook Facebook Page should apply more Social Media Marketing strategies and several recommendations as follows: 1. Providing various recipe for readers to let users feel valuable. 2. To leverage the power of Word of Mouth Marketing (WOMM) and to replace the advertisement to content in order to create the niche. 3. Optimizing the web services and features to expand cross-industry strategic alliance opportunities, it helps to promote the brand image and reputation.

This research has been undertaken to evaluate factors with an association with the practice of self-medication amongst respondents living within three cities within Kurdistan. The research was designed to be a cross-sectional one by arranging for data collection through the direct interviewing of respondents via the use of a questionnaire that had been prepared previously. In total, the investigation involved 627 pharmacist participants, 647 general participants, and 28 interviewees from various age groups. An explanatory design is a mixed methods approach with two phases, with quantitative data collection in the first phase, and qualitative data collection in a second; data collection was conducted using a non-probability convenience sampling technique. The primary reason for self-medication practice was that participants with previous experience of attending to the same disease. The information source regarding self-medicated drugs were previous prescriptions, community pharmacies and friends. The most common indication for self-medication was the common cold or fever/headache/infection, the drugs used to treat these conditions being most commonly antibiotics, then painkillers and preparations for coughs. From the general public, a sample of 647 participants was taken that consisted of 38.4% females and 61.6% males, with participant ages ranging from 18-70 years. Within the study, 12.4% of the cohort had a degree level of education from a university. Moreover, 243 participants had the belief that it was an acceptable practice to purchase antibiotics without a prescription. Self-medication was practiced by 14/28 of the interviewees, and 28/28 (100%) of the interviewees held the belief that the pharmacy always has someone with knowledge of medicines, and who can advise and provide medication. There were 627 pharmacist participants, of which 28.1% were female and 71.9% were male, and 57.2% of them holding a Diploma in Health Institution, and 39.2% of them having a Bachelors Pharmacy degree. 20.7% of participants disagreed with keeping records for the dispensing of drugs, and approximately 20% of participants had little or no ideas regarding the characteristics of pharmacy practice that are considered professional. It was discovered that, if asked by the customer, advice was provided by 82.5% of community pharmacists. The sale of antibiotics was the most common, followed by pain-killers. A 95.5% proportion of pharmacists sold all of the medicines as OTC medicine without prescription. In conclusion, medicines are used by the people of Kurdistan in an inventive way, with suggestions provided by lay people and members of family or friends, which is acted upon without a qualified healthcare professional being consulted.

This dissertation analysed the information needs and information-seeking behaviour of visual artists. An empirical survey was conducted on a sample of the more informationliterate visual artists in South Africa. A model of the information environment of South African visual artists was developed. This model provides a basis for another model which represents the optimal service that should be rendered to meet the needs of this user group. It was found that the general information needs of South African artists are fairly adequately met, but that there are several shortfalls, especially in serving their more complex information needs. The most important problems are the lack of training in the use of information sources and services, inadequate marketing of services and inadequate coverage of South African art. It was also found that greater coordination between service providers is urgently required, especially in the provision of information about South African art. / M. (Information Science)

DIPLOMOVÁ PRÁCE Komu věří české konvertitky? Zdroje informací mladých pražských konvertitek k islámu Bc. Klára Popovová English Abstract At present, Islam is a hotly debated issue in the Czech society; however, we still know very little about our own Muslim minority and academic studies only started to focus on it in the last few years. Apart from native Muslims, several hundred converts to Islam live in the Czech Republic. These people discovered their religion as adults and have not been brought up with it. Where do women who have decided to become Muslims look for information and on what basis do they trust their sources? Apart from the above-mentioned questions, this thesis discusses other topics related to conversion of women to Islam, be it their motivation to convert or the response of their families and friends. The main contribution of this thesis consists of original quantitative research in which fifteen young women converts to Islam living in Prague took part. This sample provides an interesting insight into the lives of several Czech Muslim women and also a starting point for further, more complex research. From the respondents' answers, it is evident that the Internet, social networks, and information exchange between Czech Muslim women play an important part. More traditional sources, such as...

This diploma work analyses existing competitive intelligence of the firm. Contains analysis of competitive intelligence awareness and its utilization like competitive advantage in Czech consulting companies. The work includes proposal for competitive intelligence strategy or recommendation and complementation of existing strategy.

The Master’s thesis deals with the evaluation and assessment of the financial situation and of the financial health of the company BLANESTA, s.r.o. throughout the years 2008 to 2011 by means of selected methods of financial analysis. The aim of this work is to propose changes leading to the efficient use of business resources chosen on the basis of the potential problems that will arise from the evaluation of the current financial state of the company.

Dans les pays du Nord, les étudiants disposent d’une multitude de sources numériques et imprimées ainsi que de nombreux outils de recherche pour réaliser leurs travaux universitaires. La réalité est encore toute autre dans les universités africaines, particulièrement au Burkina Faso où l’accès des étudiants à ces ressources est limité. Cette étude, première du genre en Afrique de l’Ouest francophone, veut contribuer à une meilleure compréhension du comportement dans la recherche d’information des étudiants au doctorat en médecine de l’Université Joseph Ki-Zerbo de Ouagadougou (Burkina Faso). Les objectifs sont les suivants : 1) identifier les sources et outils de recherche d’information utilisés par ces étudiants dans leur processus de recherche d’information et les critères qui président ces choix ; 2) identifier les personnes (professeurs, collègues étudiants, bibliothécaires, etc.) qui soutiennent ces étudiants dans leur processus de recherche d’information et comprendre quelle(s) forme(s) de soutien elles apportent ; 3) identifier les barrières auxquelles ces étudiants sont confrontés lors de leur processus de recherche d’information et décrire les moyens utilisés pour les surmonter. L’étude s’appuie sur le modèle de processus de recherche d’information (Information Search Process) de Kuhlthau (1991, 2004), enrichi au moyen des variables intervenantes du modèle de comportement informationnel de Wilson (1996). Un devis de recherche mixte est adopté. Il est composé de deux volets : 1) un volet quantitatif qui consiste en un questionnaire administré aux étudiants de l’Unité de formation et de recherche en sciences de la santé et auquel 269 étudiants ont répondu et 2) un volet qualitatif, qui consiste en des entrevues semi-dirigées réalisées auprès de 25 étudiants ayant participé au premier volet. L’analyse des données a révélé que ces étudiants en médecine utilisent plusieurs types d’outils dans leur processus de recherche d’information tout en ayant un penchant pour les moteurs de recherche Web et les bases de données en accès libre. Ces choix sont influencés par des facteurs tels que la facilité d’utilisation et l’accessibilité des outils, de même que les sources d’information auxquelles ils ont accès. Pour ce qui est du support, les sources numériques sont plus utilisées que les imprimées pour des raisons d’accessibilité, de portabilité et de facilité d’utilisation. L’analyse des données montre également que plusieurs personnes apportent leur aide aux étudiants au doctorat en médecine pendant leur processus de recherche d’information. Parmi ces personnes, on iv compte le corps professoral, les collègues étudiants, les membres de la parenté et, dans une moindre mesure, les bibliothécaires. De plus, l’analyse révèle que les « aînés » (c’est-à-dire les médecins et les étudiants des cohortes précédentes) jouent un rôle particulièrement important : ils fournissent aux étudiants des documents, souvent puisés dans leur collection personnelle, et les orientent vers des thèmes de recherche porteurs et des sources d’information pertinentes. Il est également apparu que ces étudiants font face à différents types de barrières au cours de leur processus de recherche d’information. Les freins les plus importants sont les suivants : les coûts directs pour accéder à l’information, c’est-à-dire les frais demandés pour commander des articles scientifiques (barrières économiques) ; les délestages, l’instabilité de la connexion Internet et les ressources limitées des bibliothèques universitaires (barrières environnementales) ; les contraintes de temps (barrières situationnelles) ; la rareté de la documentation scientifique médicale en langue française et rapportant des études réalisées en contexte africain (barrières liées aux caractéristiques des sources). Les résultats suggèrent par ailleurs que plusieurs n’ont pas les compétences informationnelles requises pour mener de la recherche d’information de niveau doctoral. Cependant, malgré toutes ces difficultés, les étudiants trouvent des stratégies alternatives pour surmonter ou contourner les barrières qui entravent leur accès à l’information. / In northern countries, students have access to a wide range of digital and printed sources as well as search tools to support their academic work. The situation is quite different in African universities, particularly in Burkina Faso, where students’ access to library resources remains limited. This study, the first of its kind in French-speaking West Africa, aims to contribute to a better understanding of the information-seeking behaviour of doctoral students in medicine at Joseph Ki-Zerbo University in Ouagadougou (Burkina Faso). The objectives are the following: 1) to identify the information sources and tools these students use in their information search process and the criteria that govern this selection; 2) to identify the persons (professors, students, librarians, etc.) who assist these students in their information search process and understand what type(s) of assistance they provide; 3) to identify the barriers these students face during their information search process, and the measures they take to overcome them. This study is based on Kuhlthau’s Information Search Process model (1991, 2004), supplemented by the intervening variables included in Wilson’s Information Behaviour model (1996). A mixed-methods design was adopted. It consisted of two phases: 1) a quantitative component consisting in a survey conducted among students of the Training and research unit in health science to which 269 students have responded, and 2) a quantitative component consisting in semi-structured in-depth interviews with 25 students, selected among respondents from phase I. Data analysis showed that these medical students use various search tools in their information search process but expressed a preference for Web search engines and open access databases. These choices are influenced by factors such as the tools’ ease of use and ease of access, as well as the information sources to which they have access. In terms of document formats, digital sources are more heavily used than printed ones, for they are easier to access, more portable and more user friendly. Data analysis also showed that several persons assist doctoral students in medicine in their information search process. Among them are faculty members, student peers, relatives, and, to a lesser extent, librarians. Additionally, the analysis revealed that “elders” (i.e., physicians and students from previous cohorts) play an especially important role: they provide students with documents, often from their own personal collection, and they orient students towards promising research topics and relevant information sources. vi The study also reveals that these students face different types of barriers in their information search process. The main barriers are direct information access costs—i.e., fees charged for ordering scientific papers (economic barriers); load sheddings, unreliable Internet connection, and limited resources of academic libraries (environmental barriers); time constraints (situational barriers); the scarcity of medical scientific information in French and reporting studies conducted in African setting (barriers related to information sources characteristics). Moreover, results suggest that many do not possess the information literacy skills needed to conduct information searching at the doctoral level. However, despite these difficulties, these students find alternative strategies to overcome or circumvent the barriers that impede information access.

Diploma work is targeted on analysis and description of information sources for software application and management information systems in printing industry. At first information needs and information overloading are shortly defined. Next are descripted concepts of printing industry, software for printing industry and relatives concepts of management information systems and workflow systems. In next chapter keywords for information retrieval was arranged in hierarchical tree structures. Core specialised journals and usefull information sources were found within information retrieval. In work are involved both deep web sources and surface web information sources. Found information object are descripted and cited by ISO 690. At the end of work are given categorised bibliographic lists and simple web page project for specialised information portal.

(English) The purpose of this diploma thesis was to analyze a role of Sputnik Česká republika (Sputnik Czech Republic) website as an information source in the ecosystem of the so-called alternative media. The main research method was quantitative content analysis. In the practical part of the work - using available metadata sraped with Outwit Hub -, this thesis described content of articles published on Sputnik Česká republika and other selected alternative media. Next, with the use of online marketing tools and other sources, it compared similarities of content and user behaviour. Next, it compared similarities of content and user behaviour on a sample of selected websites. The result of this was evaluation of possible importance of Sputnik Česká republika in the ecosystem of alternative media and pointing out some new elements and connections within this system. Possible usage of this thesis comprises follow-up research and education in fields of information and media literacy, especially in the issue evaluation of information sources.