Relationships with internal stakeholders within the organisation (employees) are crucial for organisational survival and success (Hargie & Tourish, 2000:293; Jensen, 2010:32; Koschmann, 2007:12; McDermott & Chan, 1996:5; Van der Colff, 2003:258). Therefore, twoway symmetrical communication with employees in building relationships and relationship management is so important (Bezuidenhout, 2010; Koschmann, 2007:8). The North-West University focuses on maintaining good relationships with their employees through communication, but experience challenges in this regard. The Institutional Office of the North-West University is the main source of information and communication with employees of all three campuses. A consultant (Media Mosaics, 2010) and two other studies (Holtzhausen & Fourie, 2011; Mmope, 2010) identified various problems with the communication and consequent relationships between the Institutional Office and the Potchefstroom Campus employees. Given that good relations between the two business units are a focus of the university and that the outcomes of internal communication are good relationships, it is necessary to determine how the internal communication from the North-West University Institutional Office to Potchefstroom Campus employees are conducted in order to build good relationships. To determine the above a literature study, questionnaire survey and semi-structured interviews were carried out. The systems approach, reflective paradigm, excellence theory, two-way symmetrical communication model and stakeholder relations theory were used as a theoretical framework (Dozier, et al., 1995; Ferreira & Staude, 1991; Grunig & Grunig, 2000:310; Grunig et al., 2002; Ledingham & Bruning, 2001:63; Skinner & Von Essen, 1999:257; Steyn & Puth, 2000; Verčič et al., 2001:382). From the results it appears that the North-West University Institutional Office and Potchefstroom Campus employees do not agree on all aspects of the relationship and communication between them. It appears that the North-West University Institutional Office meets only some of the requirements of communication and relationship building, as it has been set out in the literature, and that there is room for improvement. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2014

Summaries in English and Afrikaans / This thesis embarked with the problem within the liturgy that tension exists in trying to minister justly according to the current context and trying to minister faithful to Scripture. A departing perspective is that the liturgy is the heartbeat in the congregation whereto and from where every aspect is networking. Also, that the emphasis can be on both proclaiming and celebrating in Protestant liturgies. Dialogical communication was chosen as theoretical approach together with communicative action for the sake of the gospel of Jesus Christ. The first and last chapters illustrate what is meant with the term liturgy. The problem is stated (and investigated) that liturgy is a complicated and central phenomenon, which ought to let Reformed theology as well as a postmodern context come to their own. It is also indicated that liturgical spirituality, liturgical communication and liturgical pastorate can better be used and improved during Sunday liturgies. For the liturgy in order to serve the Reformed tradition and the postmodern context, and to uplift the three liturgical aspects of spirituality, communication and pastorate, liturgical symbols and rituals are posed as timeless agents to better the liturgy. Attention was also given to symbolism in Scripture. This led to a model of application as a theory of praxis for the liturgical use of symbols and rituals. The core of this model or theory of praxis, is: I. The highest priority in liturgical symbolism will always be to promote the holy Trinity and Biblical principles. II. The supplementary use of right-brain components, such as experience, emotion and music. III. A high premium on active participation and repetition. IV. An approach of simplicity and soberness. V. Relevance to the culture and context of the day. VI. Services that take hold of total persons and focus on multiple senses and corporeality (bodily involvement). i VII. Room for transendence, imagination and mystic worship of God. VIII. Actions and services that embrace diversity, pluralism and generative variety. IX. Meetings where pastoral and therapeutic dimensions are included. X. Celebration and positive experiences in meetings. XI. The use of images, stories, metaphors and icons. XII. The use of meta-communicative principles such as attitude, intention and high validation of other people. / Hierdie proefskrif het vertrek met die probleem vanuit die liturgie dat daar binne die huidige konteks en die deurlopende poging tot getrouheid aan die Skrif toenemend spanning groei in die eredienspraktyk. Die proefskrif vertrek ook vanuit die perspektief dat die liturgie die hartklop en voedingsaar van die gemeente is van waaruit en waarheen die totale gemeente netwerk en dat die verkondigingsbenadering en die vierings-benadering altwee 'n legitieme plek in die Protestantse liturgiese tradisie het. As teoretiese vertrekpunt vir die liturgiese handelinge word dialogiese kommunikasie gekies saam met kommunikatiewe handelinge ter wille van die evangelie van Jesus Christus. In die eerste en laaste hoofstukke word verduidelik wat met die begrip liturgie bedoel word. Die probleem word gestel dat die liturgie 'n komplekse handeling en kardinale fenomeen is wat reg moet laat geskied aan die Gereformeerde teologie en aan 'n postmoderne konteks. Verder word uitgewys dat liturgiese spiritualiteit, liturgiese kommunikasie en liturgiese pastoraat in ons huidige tydgleuf meer benut en uitgebou kan word tydens die weeklikse liturgiee. Ten einde die liturgie in haar Gereformeerde tradisie en postmoderne konteks te dien en om die drie liturgiese fasette van spiritualiteit, kommunikasie en pastoraat te bevorder, word liturgiese simbole en rituele aangebied as tydlose en tydige agente om die liturgie mee te verryk. Om die ondersoeke af te rond, is daar ook aan simboliek in die Bybel aandag gegee. 'n Werkswyse is gevolg waar die Gereformeerde teologie en postmoderniteit ontleed is en in verband gebring is met simbole en rituele. Liturgiese spiritualiteit, liturgiese kommunikasie en liturgiese pastoraat is ook gedissekteer, ten einde dit beter te begryp, en in verband te bring met liturgiese simbole en rituele. Daarna het simboliek aan die beurt gekom en is simbole en rituele gedefinieer, ontleed en na aard, wese en toepassing bestudeer. Simboliek in die Bybel is afgetas om gewig te verleen aan die ondersoeke. Uit al die genoemde ontledings en bevindings wys die proefskrif uit dat simbole en rituele inderdaad uitnemend geskik is om die liturgie eer aan te doen in die eiesoortige soeke na voortreflike vlakke van spiritualiteit, kommunikasie en pastoraat binne Gereformeerde en postmoderne kontekste. Hieruit is 'n toepassingsmodel as omvattende praktykteorie aangebied vir die liturgiese gebruik van simbole en rituele as die bydrae van hierdie proefskrif. (5.4 en 5.5). Die kern van die model of praktykteorie vir die liturgiese toepassing van simboliek is: I. Dat die hoogste doelstelling en swaarwigtigste vergestalting met simboliek in die erediens altyd God Drie-Enig en Bybelse waardes en beginsels is. II. Dat aanvullende gebruikmaking en verrekening van regterbreinkomponente soos ervaring, emosie en musiek noodsaaklik is. Ill. 'n Doelbewuste hoe premie op handelende deelname en herhaling. IV. 'n Benadering van eenvoud en soberheid. V. Handelinge en momente wat spreek tot die kultuur en konteks van die dag. VI. Erediensmomente wat die totale mens betrek en infokus op veelsintuiglikheid en liggaamlikheid. VII. Ruimte vir transendensie, verbeelding en mistiek om God te aanbid. VIII. Handelinge wat diversiteit, pluralisme en generatiewe verskeidenheid omhels en vier. IX. Byeenkomste wat pastorale en terapeutiese roepings insluit. X. Samekomste waar feestelikheid en aangename ervarings beleef word. XI. Kommunikeerders wat beelde, verhale, metafore en ikone gebruik. XII. Handelinge waar ag geslaan word op metakommunikatiewe beginsels soos gesindheid, intensie en hoe waardetoekennings aan die ander persoon. / Practial Theology / D. Th. (Practical Theology)

Summaries in English and Afrikaans / This thesis embarked with the problem within the liturgy that tension exists in trying to minister justly according to the current context and trying to minister faithful to Scripture. A departing perspective is that the liturgy is the heartbeat in the congregation whereto and from where every aspect is networking. Also, that the emphasis can be on both proclaiming and celebrating in Protestant liturgies. Dialogical communication was chosen as theoretical approach together with communicative action for the sake of the gospel of Jesus Christ. The first and last chapters illustrate what is meant with the term liturgy. The problem is stated (and investigated) that liturgy is a complicated and central phenomenon, which ought to let Reformed theology as well as a postmodern context come to their own. It is also indicated that liturgical spirituality, liturgical communication and liturgical pastorate can better be used and improved during Sunday liturgies. For the liturgy in order to serve the Reformed tradition and the postmodern context, and to uplift the three liturgical aspects of spirituality, communication and pastorate, liturgical symbols and rituals are posed as timeless agents to better the liturgy. Attention was also given to symbolism in Scripture. This led to a model of application as a theory of praxis for the liturgical use of symbols and rituals. The core of this model or theory of praxis, is: I. The highest priority in liturgical symbolism will always be to promote the holy Trinity and Biblical principles. II. The supplementary use of right-brain components, such as experience, emotion and music. III. A high premium on active participation and repetition. IV. An approach of simplicity and soberness. V. Relevance to the culture and context of the day. VI. Services that take hold of total persons and focus on multiple senses and corporeality (bodily involvement). i VII. Room for transendence, imagination and mystic worship of God. VIII. Actions and services that embrace diversity, pluralism and generative variety. IX. Meetings where pastoral and therapeutic dimensions are included. X. Celebration and positive experiences in meetings. XI. The use of images, stories, metaphors and icons. XII. The use of meta-communicative principles such as attitude, intention and high validation of other people. / Hierdie proefskrif het vertrek met die probleem vanuit die liturgie dat daar binne die huidige konteks en die deurlopende poging tot getrouheid aan die Skrif toenemend spanning groei in die eredienspraktyk. Die proefskrif vertrek ook vanuit die perspektief dat die liturgie die hartklop en voedingsaar van die gemeente is van waaruit en waarheen die totale gemeente netwerk en dat die verkondigingsbenadering en die vierings-benadering altwee 'n legitieme plek in die Protestantse liturgiese tradisie het. As teoretiese vertrekpunt vir die liturgiese handelinge word dialogiese kommunikasie gekies saam met kommunikatiewe handelinge ter wille van die evangelie van Jesus Christus. In die eerste en laaste hoofstukke word verduidelik wat met die begrip liturgie bedoel word. Die probleem word gestel dat die liturgie 'n komplekse handeling en kardinale fenomeen is wat reg moet laat geskied aan die Gereformeerde teologie en aan 'n postmoderne konteks. Verder word uitgewys dat liturgiese spiritualiteit, liturgiese kommunikasie en liturgiese pastoraat in ons huidige tydgleuf meer benut en uitgebou kan word tydens die weeklikse liturgiee. Ten einde die liturgie in haar Gereformeerde tradisie en postmoderne konteks te dien en om die drie liturgiese fasette van spiritualiteit, kommunikasie en pastoraat te bevorder, word liturgiese simbole en rituele aangebied as tydlose en tydige agente om die liturgie mee te verryk. Om die ondersoeke af te rond, is daar ook aan simboliek in die Bybel aandag gegee. 'n Werkswyse is gevolg waar die Gereformeerde teologie en postmoderniteit ontleed is en in verband gebring is met simbole en rituele. Liturgiese spiritualiteit, liturgiese kommunikasie en liturgiese pastoraat is ook gedissekteer, ten einde dit beter te begryp, en in verband te bring met liturgiese simbole en rituele. Daarna het simboliek aan die beurt gekom en is simbole en rituele gedefinieer, ontleed en na aard, wese en toepassing bestudeer. Simboliek in die Bybel is afgetas om gewig te verleen aan die ondersoeke. Uit al die genoemde ontledings en bevindings wys die proefskrif uit dat simbole en rituele inderdaad uitnemend geskik is om die liturgie eer aan te doen in die eiesoortige soeke na voortreflike vlakke van spiritualiteit, kommunikasie en pastoraat binne Gereformeerde en postmoderne kontekste. Hieruit is 'n toepassingsmodel as omvattende praktykteorie aangebied vir die liturgiese gebruik van simbole en rituele as die bydrae van hierdie proefskrif. (5.4 en 5.5). Die kern van die model of praktykteorie vir die liturgiese toepassing van simboliek is: I. Dat die hoogste doelstelling en swaarwigtigste vergestalting met simboliek in die erediens altyd God Drie-Enig en Bybelse waardes en beginsels is. II. Dat aanvullende gebruikmaking en verrekening van regterbreinkomponente soos ervaring, emosie en musiek noodsaaklik is. Ill. 'n Doelbewuste hoe premie op handelende deelname en herhaling. IV. 'n Benadering van eenvoud en soberheid. V. Handelinge en momente wat spreek tot die kultuur en konteks van die dag. VI. Erediensmomente wat die totale mens betrek en infokus op veelsintuiglikheid en liggaamlikheid. VII. Ruimte vir transendensie, verbeelding en mistiek om God te aanbid. VIII. Handelinge wat diversiteit, pluralisme en generatiewe verskeidenheid omhels en vier. IX. Byeenkomste wat pastorale en terapeutiese roepings insluit. X. Samekomste waar feestelikheid en aangename ervarings beleef word. XI. Kommunikeerders wat beelde, verhale, metafore en ikone gebruik. XII. Handelinge waar ag geslaan word op metakommunikatiewe beginsels soos gesindheid, intensie en hoe waardetoekennings aan die ander persoon. / Practial Theology / D. Th. (Practical Theology)

In hierdie studie word betoog dat korporatiewe sosialeverantwoordelikheid (KSV) minstens twee funksies het: om tot volhoubare ontwikkeling by te dra; en om strategiese voordeel vir die maatskappy te skep. Doeltreffende kommunikasie word as noodsaaklik beskou om beide bogenoemde funksies te vervul. Gevolglik word betoog dat maatskappye oor (om strategiese voordeel te trek) en in (om tot volhoubare ontwikkeling by te dra) KSV behoort te kommunikeer. Daaruit volg dat ʼn model vir KSV-kommunikasie beide soorte KSV-kommunikasie moet insluit. Die teoretiese veld van KSV-kommunikasie is tans ontoereikend en daarom word teorieë uit ander velde geraadpleeg om ʼn teoretiese begronding voor te stel. Daar word geredeneer dat kommunikasie oor KSV aan die uitgangspunte van drie kommunikasiebestuursbenaderings behoort te voldoen, aangesien hierdie benaderings dieselfde doelwitte as kommunikasie oor KSV nastreef. Die benaderings sluit in: simmetriese tweerigtingkommunikasie, die reflektiewe benadering asook strategiese kommunikasiebestuur. Betreffende kommunikasie in KSV word betoog dat hierdie vorm van kommunikasie aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie behoort te voldoen, aangesien dit volhoubare ontwikkeling as doelwit nastreef. Op grond van ʼn literatuurstudie oor bogenoemde kommunikasiebenaderings, word ʼn teoretiese model vir KSV-kommunikasie in die huidige studie voorgestel. Die empiriese deel van die studie fokus op die landbousektor en die teoretiese KSV-kommunikasiemodel word in die landbousektor toegepas om vas te stel hoe nuttig dit is. Hierdie studie stel voor dat ondersteuning aan opkomende boere die hooffokus van landboumaatskappye se KSV behoort te wees. Daar word gevolglik aanvaar dat landboumaatskappye met opkomende boere (as bevoordeeldes) in KSV behoort te kommunikeer, terwyl hulle met kommersiële boere (as kliënte, verskaffers en soms aandeelhouers) oor KSV behoort te kommunikeer. Die huidige studie het twee landboumaatskappye – Senwes en NWK – se KSV-kommunikasie ondersoek. Die empiriese deel van die studie is kwalitatief benader en die navorsingsmetodes is semigestruktureerde onderhoude, fokusgroepe en kwalitatiewe inhoudsanalise. Kwalitatiewe inhoudsanalise is ook ingespan om die resultate te ontleed wat deur die ander navorsingsmetodes bekom is. Daar is bevind dat kommunikasie tussen die betrokke werknemers van die landboumaatskappye en opkomende boere in KSV grootliks aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie voldoen. Die opkomende boere was oor die algemeen heel tevrede met kommunikasie soos dit tans geskied. Daarteenoor wil dit voorkom asof die landboumaatskappye so ver moontlik vermy om oor hulle KSV-inisiatiewe met kommersiële boere te kommunikeer. Geen van die kommersiële boere wat aan die studie deelgeneem het, was bewus van die maatskappye se betrokkenheid by ontwikkelende landbou nie, en was uiters negatief oor hierdie gebrek aan kommunikasie. Uit die voorgestelde model vir KSV-kommunikasie blyk dat die kommunikasiekanale, aard van kommunikasie en kommunikasiebeginsels grootliks dieselfde is vir kommunikasie in en oor KSV. Die doelwitte van hierdie twee soorte KSV-kommunikasie stem gedeeltelik ooreen, maar dit kan ook uiteenlopend wees. Die integrasie van kommunikasie in en oor KSV in een model word egter bemoeilik deurdat die metateoretiese raamwerke wat die relevante basisteorieë vir die ondersoek onderlê, oënskynlik uiteenlopende beskouings oor die doel van kommunikasie huldig. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2015

In hierdie studie word betoog dat korporatiewe sosialeverantwoordelikheid (KSV) minstens twee funksies het: om tot volhoubare ontwikkeling by te dra; en om strategiese voordeel vir die maatskappy te skep. Doeltreffende kommunikasie word as noodsaaklik beskou om beide bogenoemde funksies te vervul. Gevolglik word betoog dat maatskappye oor (om strategiese voordeel te trek) en in (om tot volhoubare ontwikkeling by te dra) KSV behoort te kommunikeer. Daaruit volg dat ʼn model vir KSV-kommunikasie beide soorte KSV-kommunikasie moet insluit. Die teoretiese veld van KSV-kommunikasie is tans ontoereikend en daarom word teorieë uit ander velde geraadpleeg om ʼn teoretiese begronding voor te stel. Daar word geredeneer dat kommunikasie oor KSV aan die uitgangspunte van drie kommunikasiebestuursbenaderings behoort te voldoen, aangesien hierdie benaderings dieselfde doelwitte as kommunikasie oor KSV nastreef. Die benaderings sluit in: simmetriese tweerigtingkommunikasie, die reflektiewe benadering asook strategiese kommunikasiebestuur. Betreffende kommunikasie in KSV word betoog dat hierdie vorm van kommunikasie aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie behoort te voldoen, aangesien dit volhoubare ontwikkeling as doelwit nastreef. Op grond van ʼn literatuurstudie oor bogenoemde kommunikasiebenaderings, word ʼn teoretiese model vir KSV-kommunikasie in die huidige studie voorgestel. Die empiriese deel van die studie fokus op die landbousektor en die teoretiese KSV-kommunikasiemodel word in die landbousektor toegepas om vas te stel hoe nuttig dit is. Hierdie studie stel voor dat ondersteuning aan opkomende boere die hooffokus van landboumaatskappye se KSV behoort te wees. Daar word gevolglik aanvaar dat landboumaatskappye met opkomende boere (as bevoordeeldes) in KSV behoort te kommunikeer, terwyl hulle met kommersiële boere (as kliënte, verskaffers en soms aandeelhouers) oor KSV behoort te kommunikeer. Die huidige studie het twee landboumaatskappye – Senwes en NWK – se KSV-kommunikasie ondersoek. Die empiriese deel van die studie is kwalitatief benader en die navorsingsmetodes is semigestruktureerde onderhoude, fokusgroepe en kwalitatiewe inhoudsanalise. Kwalitatiewe inhoudsanalise is ook ingespan om die resultate te ontleed wat deur die ander navorsingsmetodes bekom is. Daar is bevind dat kommunikasie tussen die betrokke werknemers van die landboumaatskappye en opkomende boere in KSV grootliks aan die uitgangspunte van die deelnemende benadering tot ontwikkelingskommunikasie voldoen. Die opkomende boere was oor die algemeen heel tevrede met kommunikasie soos dit tans geskied. Daarteenoor wil dit voorkom asof die landboumaatskappye so ver moontlik vermy om oor hulle KSV-inisiatiewe met kommersiële boere te kommunikeer. Geen van die kommersiële boere wat aan die studie deelgeneem het, was bewus van die maatskappye se betrokkenheid by ontwikkelende landbou nie, en was uiters negatief oor hierdie gebrek aan kommunikasie. Uit die voorgestelde model vir KSV-kommunikasie blyk dat die kommunikasiekanale, aard van kommunikasie en kommunikasiebeginsels grootliks dieselfde is vir kommunikasie in en oor KSV. Die doelwitte van hierdie twee soorte KSV-kommunikasie stem gedeeltelik ooreen, maar dit kan ook uiteenlopend wees. Die integrasie van kommunikasie in en oor KSV in een model word egter bemoeilik deurdat die metateoretiese raamwerke wat die relevante basisteorieë vir die ondersoek onderlê, oënskynlik uiteenlopende beskouings oor die doel van kommunikasie huldig. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2015

The theme in this study is: Communicative channeling of repressed anger in the Christian life: A pastoral study. The focus is on the pastoral guidance through communicative channeling of the person who struggles with the destructive effects of repressed anger, including hidden forms of expression and denial of anger. From the interpretive task which consists of perspectives on anger from adjacent sciences (Chap. 2) the basic function of anger, as a starting point, is shown as psychological survival. Due to the functioning of the brain, anger as an emotion is experienced in the subconscious. Anger must be named and identified in order to accept responsibility for behaviour. Only when responsibility regarding behaviour is accepted can anger be expressed within the will of God. From the empirical research (Chap. 3) information was obtained by means of a case study where a co-worker is involved. Relevant information regarding the family of origin was obtained and the processing thereof is outlined in a geneagram. Additional information relating to what can be regarded as her current family was acquired. The tremendous void left when basic needs are not met, was identified. The fact that the co-worker was able to express repressed anger without prejudice was continuously conducive to the therapeutic process. This resulted in a decrease in destructive discharges of anger. The normative task provides the opportunity for base theoretical research (Chap. 4) where it is clear that Scripture does not encourage one to be without anger as such. Anger provides the opportunity to promote ‘life’, which implies that the value of anger should be clearly realised, especially from the pastorate. On the other hand, Scripture clearly provides warnings that anger makes people vulnerable to sin. Consequently, clear guidelines regarding anger and around expression of anger is spelled out for man created in the image of God. From a pastoral approach to the emotion of anger (Chap. 5), it is clearly evident that without anger there really can be no moral concern, which would make the word a terrrible place. Love, which is regarded as the greatest commandment from the Christian context, requires empathy and forgiveness. Both empathy and forgiveness is however not a possibility in the presence of anger. With regard to the pragmatic task a number of practice theoretical guidelines was formulated regarding the emotion of anger (Chap. 6). From this it is clear that healing can only be done through God’s Word, which is His truth. The act of “listening to anger” can be regarded as the primary therapeutic principle in respect of anger. Man was created with the ability to think, which makes choices expected – choices that could lead to True Life. The most important question that may be asked to the counsellee is: “What do you choose, death or true life?” / PhD (Pastoral studies), North-West University, Potchefstroom Campus, 2013

The theme in this study is: Communicative channeling of repressed anger in the Christian life: A pastoral study. The focus is on the pastoral guidance through communicative channeling of the person who struggles with the destructive effects of repressed anger, including hidden forms of expression and denial of anger. From the interpretive task which consists of perspectives on anger from adjacent sciences (Chap. 2) the basic function of anger, as a starting point, is shown as psychological survival. Due to the functioning of the brain, anger as an emotion is experienced in the subconscious. Anger must be named and identified in order to accept responsibility for behaviour. Only when responsibility regarding behaviour is accepted can anger be expressed within the will of God. From the empirical research (Chap. 3) information was obtained by means of a case study where a co-worker is involved. Relevant information regarding the family of origin was obtained and the processing thereof is outlined in a geneagram. Additional information relating to what can be regarded as her current family was acquired. The tremendous void left when basic needs are not met, was identified. The fact that the co-worker was able to express repressed anger without prejudice was continuously conducive to the therapeutic process. This resulted in a decrease in destructive discharges of anger. The normative task provides the opportunity for base theoretical research (Chap. 4) where it is clear that Scripture does not encourage one to be without anger as such. Anger provides the opportunity to promote ‘life’, which implies that the value of anger should be clearly realised, especially from the pastorate. On the other hand, Scripture clearly provides warnings that anger makes people vulnerable to sin. Consequently, clear guidelines regarding anger and around expression of anger is spelled out for man created in the image of God. From a pastoral approach to the emotion of anger (Chap. 5), it is clearly evident that without anger there really can be no moral concern, which would make the word a terrrible place. Love, which is regarded as the greatest commandment from the Christian context, requires empathy and forgiveness. Both empathy and forgiveness is however not a possibility in the presence of anger. With regard to the pragmatic task a number of practice theoretical guidelines was formulated regarding the emotion of anger (Chap. 6). From this it is clear that healing can only be done through God’s Word, which is His truth. The act of “listening to anger” can be regarded as the primary therapeutic principle in respect of anger. Man was created with the ability to think, which makes choices expected – choices that could lead to True Life. The most important question that may be asked to the counsellee is: “What do you choose, death or true life?” / PhD (Pastoral studies), North-West University, Potchefstroom Campus, 2013

This research project was done with the aim in mind to determine how teachers experience their lived through experience of job satisfaction in teaching. The qualitative research process was followed by making use of narrative methods such as narrative essays, interviews and observations. The essays and interviews served as basis for data collection purposes. If was essential for me as researcher, to find the reasons why teachers have negative and / or positive connotations towards certain teaching facets, and also to try and determine what their expectations, feelings and views are about education, so that I can determine how they experience teaching as a career. This research looked at the perceptions, viewpoints and experiences of individual teachers in relation to job satisfaction in teaching. Job satisfaction in teaching is essential, as it evolves around many different parties. It is therefore essential that a healthy organisational environment exists or is created at schools, so that effective teaching can take place. This research focus on factors that have an influence on job satisfaction and the implementation thereof to ensure maximum productivity and job satisfaction amongst teachers. This includes the role that the principal plays in creating a working environment where teachers can experience job satisfaction. / Dissertation (MEd)--University of Pretoria, 2008. / Education Management and Policy Studies / unrestricted

Text in both English and Afrikaans / Since the early 2000s, the tourism industry in South Africa has experienced phenomenal change and, concomitantly, the hospitality industry has also seen significant growth. This growth has been driven by factors such as the increased demand for hospitality in both the leisure and the business markets. The hotel industry has immensely been benefited. The Tourism Business Index’s report released quarterly by the Tourism Business Council of South Africa, indicating that the revenue received from each available room in the hotel sector increased significantly from 2009. Tourism research has revealed that, globally, the hospitality industry is among the largest employers of labour. The hospitality industry, especially the hotel sector, works hand in hand with tourism. Tourists traveling to a destination require accommodation which is generally provided by hotels. If the tourist is to have a good experience, it is vital that the tourist organisation and the hotel communicate so as to exchange information. Integrated marketing communication (IMC) has been described as a concept that many organisations adopt in order both to coordinate the operation of the organisation effectively and to increase the bottom line. In IMC, also creates synergy within an organisation and paves the way for consistent messages to be sent out to the organisation’s target audience. The aim of this study was to analyse the use of IMC by the View Boutique Hotel in Johannesburg, South Africa. To analyse the IMC at the hotel, in-depth interviews were conducted with both marketing staff and guests. In the aspect of planned messages, the outcome of the study revealed that the hotel uses marketing communication tools on a limited scale and, that to ensure message consistency the manager handles all external communication activities. However, the study also showed that ensuring message consistency should be the responsibility of everyone employed in the hotel. With regard to the product messages, the study showed that guests were negatively disposed towards the food, beverages, entertainment and recreation offered by the hotel. However, the service messages of the study indicated that the hotel’s service quality was good and that the staff were responsive to the needs of the guests. In respect of unplanned messages, the study showed that the hotel was receiving limited coverage from the media and that word of mouth communication was an effective tool in the hotel’s communication toolbox. On the whole, thus, it may be said that the study underscores the centrality of IMC as an instrument for creating and nurturing the relations between the hotel and its quests. It is anticipated that the outcome of this study should provide hotels such as the View Boutique Hotel with guidance in regard to utilising IMC to its full potential to make sure that there is message consistency and also to optimise communication impact. / Sedert die vroeë 2000's het die toerismebedryf in Suid-Afrika 'n merkwaardige verandering ondergaan, en daarmee saam het die gasvryheidsbedryf aansienlike groei getoon. Hierdie groei is aangevuur deur faktore soos die toenemende vraag na gasvryheid in die ontspannings- en sakemark. Die hotelbedryf het baie hierby gebaat. Volgens die besigheidsindeks vir toerisme wat kwartaalliks deur die Toerismebesigheidsraad van Suid-Afrika vrygestel word, het die inkomste uit elke beskikbare kamer in die hotelbedryf sedert 2009 aansienlik toegeneem. Navorsing oor toerisme het getoon dat die gasvryheidsbedryf wêreldwyd die meeste werk verskaf. Die gasvryheidsbedryf, en veral die hotelbedryf, gaan hand aan hand met toerisme. Toeriste wat na 'n bestemming reis het akkommodasie nodig wat oor die algemeen deur hotelle gebied word. Om te verseker dat toeriste positiewe belewenisse het, is dit kritiek dat toeriste-organisasies en hotelle kommunikeer om inligting uit te ruil. Geïntegreerde bemarkingskommunikasie word beskryf as 'n konsep wat baie organisasies aanneem om die bedryf van die organisasie effektief te koördineer en die netto wins te verhoog. Geïntegreerde bemarkingskommunikasie skep medewerking in 'n organisasie en baan die weg vir konsekwente boodskappe wat aan die organisasie se teikengehoor uitgedra word. Die doel van hierdie studie was om die gebruik van geïntegreerde bemarkingskommunikasie by die View Boutique Hotel in Johannesburg, Suid-Afrika, te ondersoek. In die ondersoek van die geïntegreerde bemarkingskommunikasie by die hotel is diepgaande onderhoude met bemarkingspersoneel en gaste gevoer. Ten opsigte van beplande kommunikasie het die studie bevind dat die hotel bemarkingskommunikasie-instrumente op beperkte skaal gebruik, en om te verseker dat die kommunikasie konsekwent is, hanteer die bestuurder alle eksterne kommunikasie-aktiwiteite. Die studie het egter ook getoon dat dit elke werknemer by die hotel se verantwoordelikheid is om konsekwente kommunikasie te verseker. Met verwysing na produkkommunikasie het die studie getoon dat die gaste negatief ingestel was oor die kos, drankies, vermaaklikheid en ontspanning wat by die hotel aangebied is. Die studie het egter bevind dat die diens by die hotel goed was en dat die personeel goed op die gaste se behoeftes gereageer het. Met betrekking tot ix onbeplande kommunikasie het die studie getoon dat die hotel beperkte dekking in die media geniet en dat mondelinge kommunikasie 'n doeltreffende instrument in die hotel se arsenaal is. Oor die algemeen kan daar gesê word dat die studie die sentraliteit van geïntegreerde bemarkingskommunikasie onderskryf as instrument vir die skep en uitbou van verhoudings tussen die hotel en sy gaste. Die resultate van hierdie studie behoort aan hotelle soos die View Boutique Hotel riglyne te bied oor hoe geïntegreerde bemarkingskommunikasie ten volle benut kan word om konsekwente kommunikasie te verseker, en om die impak van kommunikasie te optimeer. / Communication Science / M.A.(Psychology)

Abstract in English with Afrikaans and SeSotho translations / Employee engagement is a phenomenon that has gained increasingly more attention in organisational communication studies and also in the postmodern organisational context. In the postmodern organisational environment, employee engagement focuses more on building relationships with employees than on individual performance. However, the value of internal communication practices to enhance employee engagement within a postmodern organisation has still not fully been explored. The study thus investigated, in accordance with what the literature suggests, a single case to test which internal communication practices are perceived as strengthening employee engagement within a postmodern organisation. Consequently, the study adopted a mixed method research approach utilising three research methods, namely a survey, a focus group and semi-structured interviews, to establish which internal communication practices the management of the organisation must adopt to strengthen employee engagement. The worldview adopted for this study was both the positivist and interpretivist research paradigms. Findings indicate that because the organisation’s employees’ views are heard, responded to and even form part of the solution, employees become more engaged. In addition, having too many internal communication tools and implementing them without a strategy in place can lead to employees becoming less engaged. Overall, the findings indicate that having a supportive management style, meeting employees’ needs and providing enough opportunities for employees to participate in problem-solving are deemed important for employee engagement. Interestingly, the findings show no correlation between the importance of establishing a good organisational culture and enhancing employee engagement in the organisation. Although the findings cannot be generalised to the larger population, the insight gained could serve as a heuristic for similar organisations to strengthen their employee engagement. / Werknemerbetrokkenheid is ’n verskynsel wat al hoe meer aandag kry in organisatoriese kommunikasiestudies en ook in die postmoderne organisatoriese konteks. In laasgenoemde konteks word daar meer met werknemerbetrokkenheid gefokus op die bou van verhoudings met werknemers as op individuele prestasie. Die waarde van interne kommunikasiepraktyke om werknemerbetrokkenheid binne ’n postmoderne organisasie te bevorder, is nog steeds nie ten volle ondersoek nie. Daar is dus in die studie, in ooreenstemming met wat die literatuur suggereer, ’n enkele gevallestudie ondersoek om te bepaal watter interne kommunikasiepraktyke beskou word as praktyke wat werknemerbetrokkenheid binne ’n postmoderne organisasie bevorder. Gevolglik is daar in die studie ’n gemengdemetode-navorsingsbenadering aangeneem wat drie navorsingsmetodes insluit, naamlik ’n opname, fokusgroep en semi-gestruktureerde onderhoude, met die doel om vas te stel watter interne kommunikasiepraktyke die bestuur van die organisasie moet aanneem om werknemerbetrokkenheid te bevorder. Die wêreldbeskouing wat vir hierdie studie aangeneem is, is sowel die positivistiese as vertolkende navorsingsparadigmas. Bevindinge dui daarop dat omrede die werknemers van die organisasie se sienings aangehoor word, daarop gereageer word en dit selfs deel van die oplossing uitmaak, werknemers meer betrokke raak. Daarbenewens kan te veel interne kommunikasie-middels en die implementering daarvan sonder ’n strategie daartoe lei dat werknemers minder betrokke raak. Oor die algemeen dui die bevindinge daarop dat ’n ondersteunende bestuurstyl, voldoening aan werknemers se behoeftes en die verskaffing van genoegsame geleenthede vir werknemers om aan probleemoplossing deel te neem, as belangrik geag word vir werknemerbetrokkenheid. Interessant genoeg wys die bevindinge geen korrelasie tussen die belangrikheid daarvan om ’n goeie organisatoriese kultuur te vestig en om werknemerbetrokkenheid in die organisasie te bevorder nie. Hoewel die bevindinge nie veralgemeen kan word om die groter bevolking in te sluit nie, kan die insig wat verkry word as ’n leerproses gebruik word vir soorgelyke organisasies om hulle werknemerbetrokkenheid te bevorder. / Bonkakarolo ba basebetsi ke ntho e hapileng tlhokomelo e eketsehileng dithutong tsa puisano tsa mekgatlo hape le maemong a morao-rao a mekgatlo. Tikolohong ya morao-rao ya mekgatlo, onkakarolo ba basebetsi bo shebana haholo le ho haha dikamano le basebetsi ho fapana le tshebetso ya motho ka mong. Leha ho le jwalo, boleng ba ditlwaelo tsa puisano tsa kahare ba ho ntlafatsa bonkakarolo ba basebetsi kahara mekgatlo ya morao-rao ha bo so ka bo hlahlojwa ka botlalo. Kahoo, phuputso e fupuditse ho latela seo dingodilweng di se supang, tlhahlobisiso e le nngwe ya ho lekola hore na ke mekgwa efe ya puisano ya kahare e nkuwang e matlafatsa bonkakarolo ba asebetsi kahara mokgatlo wa kamora nako ya morao-rao. Ka lebaka leo, phuputso e ile ya sebedisa mokgwa o tswakilweng wa dipatlisiso o sebedisang mekgwa e meraro ya dipatlisiso, e leng phuputso, sehlopha seo ho shebanweng le sona le dipuisano tse batlang di hlophisitswe hantle, ho sheba hore na ke mekgwa efe ya puisano ya kahare eo tsamaiso e lokelang ho e amohela ho matlafatsa bonkakarolo ba asebetsi. Maikutlo a lefatshe a amohetsweng phuputsong ena e ne e le a dipatlisiso a bontshang hore tlhokomelo le lebaka ke mekgwa ya kutlwisiso ya boitshwaro ba batho le a dipatlisiso tsa botoloki. Diphumano di bontsha hore hobane maikutlo a basebetsi ba mokgatlo a utluwa, a arabelwa ebile a etsa karolo ya tharollo, basebetsi ba kakgela ka setotswana le hofeta. Ntle le moo, ho ba le disebediswa tse ngata haholo tsa puisano tsa kahare le ho di kenya tshebetsong ntle le leano ho ka etsa hore basebetsi ba se ke ba sebetsa hantle. Ka kakaretso, diphumano di bontsha hore ho ba le mokgwa wa botsamaisi o tshehetsang, ho fihlela ditlhoko tsa basebetsi le ho fana ka menyetla e lekaneng ho basebetsi ya ho nka karolo tharollong ya mathata ho nkuwa ho le bohlokwa bakeng sa ho nka karolo ha basebetsi. Ho kgahlisang ke hore diphumano ha di bontshe kamano dipakeng tsa bohlokwa ba ho theha setso se hantle sa mokgatlo le ho matlafatsa bonkakarolo ba basebetsi mokgatlong. Leha diphumano e ke ke ya ba tse akaretsang ho batho ba bangata, temohisiso e fumanweng e ka sebetsa e le leano la mekgatlo e tshwanang ho matlafatsa bonkakarolo ba basebetsi ba yona. Mantswe a sehlooho: bonkakarolo ba basebetsi, puisano ya kahare, mekgwa ya puisano ya kahare, puisano ya mokgatlo, tshebediso e nang le sepheo ya puisano / Communication Science / M.A. (Communication Science)