This research aims to examine the logos of lifestyle brands and explore whether certain logo colors elicit a purchase response in consumers. Color Theory and Impression Management Theory are examined alongside the idea of this study. Two-hundred-nine United States residents 18 years of age and older who are not color blind or color deficient participated in a voluntary online survey where they were presented with several differently colored lifestyle brand logos and then prompted to choose which color of lifestyle brand logo would prompt them to purchase a product from the brand in question. The variables of gender, age and, favorite color were also examined in the survey. Results from Qualtrics Survey Software and SPSS showed that even though an individual chose a certain color as their favorite color, that favorite color was not always the color they chose when choosing the preferred color of a lifestyle brand logo.

Sedan covid-19-pandemins inträde i Sverige i mars år 2020 har vi uppmanats att hålla avstånd till varandra, och framförallt i början av pandemin betonades att den äldre befolkningen inte borde träffa människor utanför det egna hushållet om inte avståndet gick att säkerställa. Goda intentioner kan därför beskrivas ha utmynnat i negativa konsekvenser för denna del av befolkningen, delvis orsakade av att många äldre tvingats ändra livsstil. Syftet med denna studie är därför att med utgångspunkt i begreppen livsstil och självidentitet reflektera kring de äldres sätt att leva sina liv under covid-19-pandemin. Anthony Giddens (2014) menar att vår livsstil utgör en berättelse om vår självidentitet och berör själva kärnan av vårt jag, och det är också denna förståelse av begreppen som utgör den teoretiska referensramen. Semistrukturerade intervjuer med sju personer i åldrarna 70 år och uppåt visar att de äldres livsstil utmanas på många sätt och i synnerhet deras sociala livsstil. Särskilda prövningar uppstår för dem som inte träffar sina närstående fysiskt men de har alla hittat alternativa sätt att umgås. Somliga har dock valt att fortsätta träffa andra i en liknande utsträckning som tidigare men livsstilen har ändå utmanats på grund av inställda aktiviteter och framförallt för att många upplever att deras val inte uppskattas av omgivningen. Trots att de hanterat utmaningarna olika visar resultatet att detta är trygga individer och att deras sätt att leva under pandemin kan beskrivas styrka deras självidentitet vilket gör att denna vilar på en stabil grund. / Since the outburst of the COVID-19 pandemic in Sweden in March 2020, there has been a request of maintaining a social distance between one another in society. Especially in the beginning of the pandemic it was emphasized that elder people should limit the number of interactions and keep a safe distance. However, good intentions may have turned out into negative consequences for the elderly, partly caused by having been forced to a change of lifestyle. The aim of this study is consequently to reflect the lives of the elderly during the COVID-19 pandemic based on the concepts lifestyle and self identity. Anthony Giddens (2014) claims that our lifestyle represents a story about our self identity and that it touches the core of our own self, and his understanding of the concepts constitutes the theoretical frame of reference. Semi-structured interviews have shown how seven informers, aged 70 and older, express how lifestyles of the elderly have been challenged in many ways during the pandemic. Special trials arise for the ones that are not seeing others like they used to but they have all found alternative ways of interacting. However, some of the elderly have chosen to continue to interact like they used to but their lifestyle has still been challenged caused to cancelled activities, and above all because many of them feel that their choise to do so is not appreciated by the environment. Even though they are handling the challenges differently, the results show that they all are confident individuals and that their way of living during the pandemic even can strengthen their self identity.

Background: Sport is often perceived as inherently positive for sustainable development. This widespread assumption is however found to be quite normative, and the standardization of its boundaries dangerously naive. The lack of contextual specificity across the dominant schools of thought calls for a more comprehensive analysis of what different activities entail in different contexts.  Purpose: This study examines the field of sport for development through a critical lens. Different initiatives using traditional mainstream sports and lifestyle sports, seeking an array of social development objectives, are structurally and systematically unpacked, hence uncovering the attributes that shape the achievements and challenges of the projects.  Methods: Through a qualitative approach, six organisations operating in varying scopes and environments were interviewed using a semi-structured approach.  Results: The investigation pinpoints the encompassing theme of sportification as a force of change influencing the internal and external dynamics of lifestyle sports as well as traditional mainstream sports, though to a lesser extent. Several important issues emerge from the investigation, such as how the notions of focus, networks and the fundamental benefits and challenges underlying each type of sport can materialize into concrete impacts on social development.  Conclusions: A fine balance of sportification is necessary in order to gain the leverage and capital required to access the opportunities presented by organized sport yet without excessively compromising the innate social qualities of the activity.

This diploma thesis deals with the theme of nutrition habits in students from the medical faculties. The theoretical part describes importance of nutrition and nutrients in human nourishment. There are also mentioned dietary guidlines and the most common mistakes in nutrition in this age group. There are also analyzed student life problems like stress, lack of sleep and physical activities and improper nutrition habits. Finally one part of the theoretical part describes the importance of nutrition classes in medical schools, which is often insufficiently included in the curriculum. The aim of the practical part is to find out awareness of students from the medical faculties about basics of rational nutrition and their nutrition habits. The aim of this research is also to find out the frequency of consumption of some groups of food. The necessary data were obtained by a questionnaire survey, which then were recorded in graphs. The questionnaire was uploaded to several groups of medical student. The entire questionnaire was completed by 260 students. It was find out that students don't know the basics about nutrition. Therefore the curriculum should be improved. Two third of students are interested in composition of their diet. It was find out that the consumption of fruit, vegetables, cereals and...

Bakgrund: Patienter med hjärtsvikt upplever en rad olika omvårdnadsproblem och symtom. Egenvårdsråd inom hjärtsvikt minskar symtomen och dödligheten, dock finns det svårigheter inom livsstilsförändringar. Forskning visar även svårigheter mellan sjuksköterskan och patienten inom kommunikationen, främst i samtal om sjukdomsprognos eller döden. Vårdpersonalens attityd, tidsbrist och kunskapsnivån påverkar vårdkvalitén.Syfte: Syftet var att beskriva sjuksköterskors erfarenheter av att ge omvårdnad till patienter med hjärtsvikt.Metod: Litteraturöversikt baserad på 15 vetenskapliga artiklar med kvalitativ och kvantitativ ansats. Databaserna som användes vid artikelsökning var PubMed och CINAHL. Analysen utfördes enligt en allmän översiktsmetod.Resultat: Resultatet visar att sjuksköterskorna upplevde flera olika utmaningar i omhändertagandet av patienter med hjärtsvikt. De upplevde bland annat brister i kontinuiteten för optimal behandling som de förväntas hantera samt brister i sitt etiska förhållningssätt i mötet med patienter. De upplevde även att kommunikationen och informationsöverföringen inte fungerade mellan verksamheterna för att kunna planera ett långsiktigt arbete och involvera patienten i sin egen vård. Det framkom också att det finns behov för ökad kunskap om telemedicin för att kunna stödja patienten i fortsättningen.Slutsats: Sjuksköterskor förväntas hantera olika utmaningar i det patientnära arbetet men även i samarbete med andra professioner. Samarbete krävs för att vården skall vara av god kvalité, nya verktyg för informationsöverföring kan därför vara nödvändiga. E-hälsa har visat positiva faktorer på vården genom minskade antal sjukhusbesök och att flera patienter kunde behandlas samtidigt, dock ses negativa delar inom kostnad och arbetsrutiner. Slutsatsen visar behov av ökad utveckling inom sjuksköterskans kunskapsläge. / Background: Patients with heart failure experience various nursing problems and symptoms. Self-care advice in heart failure reduces symptoms and mortality, however, there are difficulties in lifestyle changes. Difficulties between nurse and patient are most common in communication about disease prognosis or death. In addition, the staff’s attitude, lack of time and level of knowledge affect the quality of care.Aim: The aim of this study was to describe nurses’ experiences of providing care to patients with heart failure.Method: Literature review based on 15 scientific articles with a qualitative or quantitative approach. The databases used to search the articles were PubMed and CINAHL. The analysis was performed according to a general overview method. Results: The nurses experienced several different challenges while providing care to patients with heart failure, including lack of continuity for optimal treatment and lack of ethical approach when meeting patients. They also experienced communication and information transfer issues between various health care settings, which affected their long-term work and patient care. Finally, the results showed a need for increased knowledge about telemedicine in order to be able to support the patient in the future. Conclusion: Nurses are expected to handle various patient care challenges and collaborate with other professions. Collaboration is essential to provide care of good quality. New ways of information transfer may be necessary. E-health has shown positive and negative factors in health care. Several patients could be treated at the same time, and the need for hospital care could decrease. Negative parts are seen in cost and work routine. The conclusion shows the necessity for increased knowledge.

Purpose/aim Culture, lifestyle and economy are the three factors that influence the purchasing intentions for luxury goods. The aim of our dissertation is investigating if the importance of the factors will be changed or not, with the changing generations in China. Design/methodology/approach In this dissertation, we use questionnaire to collect data, and then use mathematics and statistics to test our hypotheses. Findings The results show that the importance of the factors could be changed, with the changing generations in Beijing and Qingdao. In contrast, the importance of the factors could not be changed, with the changing generations in Ningbo. So, we cannot establish in China, the importance of the three factors could be changed or not, with the changing generations. Originality/value In this dissertation, our original ideas are the different generations and the factors which effective influence the Chinese consumer´s purchasing intentions of luxury goods. We collected data in different cities in China to figure out if there is any connection between the three factors and three generations. The risk of the research is the sample size, we will have errors in that respondents.

The risks for Swedish citizens' health increased when the COVID-19 pandemic came to the country and the risk communication started. Risk communication entails attempts to change perceptions, beliefs, attitudes, feelings or behavior according to Breakwell (2014, p.144). Sweden has adopted a different strategy to deal with the pandemic in relation to other Nordic countries. In this thesis we have chosen to look at a vulnerable group, Swedish young adults in age 20 to 30 year olds because they are the one of the most active citizens during the pandemic. This thesis is conducted using a qualitative method and collects empirical data from semi-structured interviews of Swedish young adults. The theoretical concept is centred on risk communication, risk society and decisions-making. Based on research evidence, It is a mixed outcome how young adults choose to deal with the restrictions, some follow them closely and some of them still live a social life as before the pandemic. The study concluded that young adult’s behavioral changes played an important role in society

Magister Scientiae (Nutrition Management) - MSc(NM) / In South Africa, healthcare professionals (HCPs) are at an increased risk of developing non-communicable diseases due to their unhealthy lifestyle behaviours, which mainly consist of excessive alcohol drinking and smoking, physical inactivity, and unhealthy diets. Attitudes towards healthy eating, a healthy lifestyle, and physical activity (PA) of individuals contribute towards individuals engaging in these health behaviours.

Objective: To assess whether the prevalence of low physical activity levels and time spent watching TV differ depending on glycemia status. Methods: A secondary analysis using data from a population-based study was conducted. Two were the outcomes: physical activity levels, derived from the International Physical Activity Questionnaire, and sitting time watching TV. The exposure was glycemia status, defined based on results of the oral glucose tolerance tests (OGTT): euglycemia, dysglycemia, and T2DM. The T2DM group was further split into: aware and unaware of T2DM diagnosis. Prevalence ratios (PR) and 95% CI were reported using Poisson regression models. Results: Data of 1607 individuals, mean age 48.2 (SD: 10.6) years, 809 (50.3%) females, were analyzed. Dysglycemia and T2DM was present in 16.9% (95% CI: 15.1%–18.8%) and 11.0% (95% CI: 9.5%–12.6%) of participants, respectively. A total of 605 (37.6%; 95% CI: 35.2%–39.9%) participants had low levels of physical activity and 1019 (63.3%; 95% CI: 60.9%–65.7%) subjects spent ≥2 h per day sitting watching TV. In multivariable model, there was no significant association between glycemia status and physical activity levels (PR = 1.14; 95% CI: 0.95–1.36). Similar result was found between glycemia status and sitting time watching TV. However, those aware of T2DM diagnosis were more likely to have low levels of physical activity (PR = 1.31; 95% CI: 1.06–1.61) compared to the euglycemia group. Conclusions: We found a no relationship between glycemia status and physical activity level or sitting time watching TV, pointing out similar levels of physical (in)activity among those with euglycemia, dysglycemia and T2DM. Individuals aware of having T2DM were 30% more likely to have low physical activity levels compared to the euglycemic group. There is a need to increase physical activity levels among T2DM individuals. / Revisión por pares

Diplomová práce Kristýna Mixová Abstract The topic of this diploma thesis is the image of cohabitation, marriage and parenthood in lifestyle magazines. Theoretical sources of the text are ideas of Zygmunt Bauman - love as a consumer product or love forever, and the ideas of Gilles Lipovetsky about postmoral society without duty. Methodology for this diploma thesis was the qualitative content analysis of 12 issues of the most read czech men's lifestyle magazine Maxim and 12 issues of the most read czech women's lifestyle magazine Joy. Both published in 2012. In both lifestyle magazines love is presented as a consumer product, but in women's magazines exists an image of love forever as well. Duty is shown in negative view. Instead of duty, taking care about others is presented. Wedding is decribed like a normal event expected in a human life. Parenthood in men's lifestyle magazines is connected with self-denial, in women's lifestyle magazines as a self-fulfilment connected with self- denial. The last part of the diploma thesis updates the finding of Paulína Tabery from 2007.