<p>Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication. The survey has been conducted by using qualitative methodswere we have interviewed three fashion companies and three consumers as well as a professor of communications. We have also examined and critically assessed the data we collected. Furthermore we have presented the empirical result of the interviews according to the previously mentioned themes. We have discussed above mentioned areas and different tools to create long-terms relationships within the fashion industry. In conclusion, we state that the one of the most effective strategy is to add more resources to create feelings among their customers with the companies advertising. It is also important to build up a strong brand that can represent the whole company.</p>

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication. The survey has been conducted by using qualitative methodswere we have interviewed three fashion companies and three consumers as well as a professor of communications. We have also examined and critically assessed the data we collected. Furthermore we have presented the empirical result of the interviews according to the previously mentioned themes. We have discussed above mentioned areas and different tools to create long-terms relationships within the fashion industry. In conclusion, we state that the one of the most effective strategy is to add more resources to create feelings among their customers with the companies advertising. It is also important to build up a strong brand that can represent the whole company.

Radical changes in the senior citizen population have been triggered by the addition of the baby-boomer generation, which drastically increased the growth of this cohort group. A determination of needs for this diverse group of people is necessary for clinical professionals to employ evidence-based practices in the daily provision of services. Purpose: The focus of this study was to measure quality-of-life indicators by concentrating on the association of chronic illness and mental well-being in predicting long-term relationship satisfaction. A sample of older adults were studied in relationship with health and wellness concerns guided by previous research conducted by the Centers for Disease Control and Prevention (CDC, 2011a), and the World Health Organization (1991). Methods: The population selected for this study was older adults participating in outpatient mental health services. A representative sample of 111 participants was used in the statistical analysis of this project. The utilization of the Revised Dyadic Adjustment Scale (Busby, Crane, Larson, & Christensen, 1995) established relationship satisfaction scores among this varied population. Correlation analysis was used to determine the association between seven variables. The factors of interest were: chronic health, chronic pain, mental health acute or chronic, and scores on mental health screenings routinely used in the outpatient mental health clinics included in this study. These variables were broken down in a hierarchical multiple regression model to find out if any factors predicted overall relationship satisfaction. Results: Hierarchical multiple regression analysis delineated an inverse relationship between mental health status (acute or chronic) and degree of overall relationship satisfaction. Chronic health conditions and pain ratings were positively related, however, did not associate negatively with overall relationship satisfaction as hypothesized. Positive relationships were found among the following variables: anxiety ratings and pain-related impairment, increased reports of anxiety with chronic mental health status, and pain ratings with higher risk for suicide. Low correlation coefficient values found throughout the statistical analysis make these findings tentative. Conclusions: The indications of this study confirmed a negative association between chronic mental illness and overall relationship satisfaction scores. This highlights the importance of addressing long-term psychiatric issues as an integral part of working with older adults. Age-related decline creates a functional need for reliance on others complicating satisfaction in intimate partnerships. Mental health practitioners need to be aware of the struggles found among the growing population of older adults to address their treatment and case management needs. Additional research is necessary to determine the indicators of relationship satisfaction impacting quality-of-life among older adults. Key words: quality-of-life, older adults, generational status, chronic illness, chronic pain, mental health, revised dyadic adjustment scale.

This dissertation thesis deals a question what importance has for a company its communication with customers. It represents a suggestion on arrangement of complex care for current customers through introduction of new services including suitable communication with them. The first part of this work is focused on summary of basic theoretical knowledge concerning this problem. The other part contains an analysis of present situation of the company and results of questionnaire investigation realized. Individual suggestions based on these results were presented and evaluated from financial view, too. The thesis results in suggestions recommended to realization.

The purpose of this study was to examine the effectiveness of the current relationship building Supply Chain Management (SCM) and Customer Relationship Management (CRM) practices which could build business partners’ loyalty in the SCM context. A proposed model was developed with variables including mutual benefits/fairness, trust, retention, loyalty, and switching cost. Previous research examined the partial relationships in the proposed model, and no research has included the switching cost with all the variables in the proposed model. The quantitative methodology involving a survey method was employed for this exploratory study. The hypothesised relationships were partially supported depending on the type of SCM. The most significant variable having an effect on the switching cost was also different depending on the type of SCM. The SCM practice applied from Human CRM (i.e. emotional connections) in a business-to-business environment was the least effective SCM for loyalty but had a significant impact on switching cost.

Sammanfattning   Datum: 7 juni 2020   Nivå: Kandidatuppsats i företagsekonomi, 15 hp   Akademi: Akademin för Ekonomi, Samhälle och Teknik (EST), Mälardalens högskola   Författare:  Abdelkarim Arisha           Stefan Dragosavljevic           Daniella Varli                        (97/08/19)                            (95/05/05)                (98/10/08)   Titel: Digitaliseringens påverkan på relationen mellan revisor och klient - En analys av           tidigare forskning   Handledare: Esbjörn Segelod   Forskningsfråga: Hur har digitaliseringen påverkat revisorns sätt att arbeta och vilka        konsekvenser har det medfört på relationen mellan revisor och klient?                                  Syfte: Syftet med denna litteraturstudie är att utifrån existerande studier och forskningar            granska och analysera hur revisorns arbetssätt har påverkats i samband med            digitaliseringen och vilka konsekvenser det medfört för revisorernas relation till sina            klienter. Vidare studeras om det uppkommit nya faktorer som revisorn måste anpassa sig till. Metod: Denna litteraturstudie har genomförts med en kvalitativ metod. Sekundärdata i form   av vetenskapliga artiklar som är peer-reviewed, uppsatser skrivna av tidigare   studenter, böcker och webbplatser insamlades till studien.   Slutsats: Pappersarbetet har minskat då revisorernas arbete har digitaliserats vilket har     effektiviserat revisorns vardagliga arbete och revisorn har nu mer tid till att vara     tillgänglig för sina klienter. Digitaliseringen har resulterat i att den fysiska kontakten     mellan revisorn och klienten har minskat eftersom de numera använder sig av     digitala hjälpmedel som mail för att kommunicera med varandra. Konsekvenserna     är att relationen inte blir lika personlig mellan parterna som kan leda till att de     långsiktiga relationerna kan komma att bli begränsade. I studien har det     framkommit att kommunikationen är grundstenen för en lyckad relation mellan     revisorn och klient.   Nyckelord: Digitalisering, revisor, klientrelation, kommunikation, långsiktiga relationer, oberoende, förtroende. / Abstract   Date: June 7th, 2020   Level: Bachelor thesis in Business Administration, 15 cr   Institution: School of Business, Society and Engineering, Mälardalen University   Authors:     Abdelkarim Arisha            Stefan Dragosavljevic            Daniella Varli                         (97/08/19)                           (95/05/05)                  (98/10/08)   Title: The effect of digitalization on the relationship between auditor and client - An analysis           of previous research   Tutor: Esbjörn Segelod   Research: How has the digitalization affected the auditor’s way of working and what       consequences has this had on the relationship between auditor and client?                            Purpose: The purpose of this literature study is to examine and analyze, based on existing      studies and research, how the auditor's working methods have been affected in      connection with digitalisation and the consequences this has had for the auditors'      relationship with their clients. Furthermore, it is studied whether there are new      factors that the auditor must adapt to.   Method: This literature study was conducted using a qualitative method. Secondary data such as peer-reviewed scientific articles, essays written by other authors, books and websites were collected for the study.   Conclusion:  The paperwork has decreased as the auditors' work has become digital, which            has streamlined the auditor's everyday work and the auditor now has more time            to be available to his clients. The digitization has resulted in a reduction in the            physical contact between the auditor and the client as they now use digital tools            such as e-mail to communicate with each other. The consequence is that the            relationship does not become as personal between the parties, which can lead            to the long-term relationships becoming limited. The study found that            communication is the cornerstone of a successful relationship between the            auditor and the client.   Keywords: Digitalization, auditor, client relationship, communication, long-term         relationship, independence, trust.

Syfte: Att skapa lojala kunder i dagens samhälle har blivit allt mer komplext till följd av e-handelns framfart. Relationen mellan konsument och varumärke var förr fokuserad vid pris och kvalitet. På senare tid visar studier att området kring långvariga relationer är komplexare än så. Mer mjuka värden i form av emotionella faktorer har visat sig spela en avgörande roll i företagens strävan att skapa relationer och lönsamhet på längre sikt. Studiens syfte är att undersöka de emotionella faktorer som påverkar konsumenters varumärkeslojalitet och långvariga relationer. Metod: I studien används en kvantitativ metod där en enkätundersökning publiceras för sportintresserade konsumenter. Data kopplat till faktorerna varumärkeslojalitet, varumärkeskärlek, emotionell anknytning samt funktionalitet samlades in och analyserades med hjälp av en multipel regressionsanalys. Flera T-tester genomfördes även för att påvisa eventuella skillnader i varumärkeslojalitet mellan varumärken och generationer. Resultat &amp; slutsats: Resultatet av den multipla regressionsanalysen tyder på att det finns ett samband mellan varumärkeslojalitet och emotionell anknytning samt varumärkeskärlek. Vidare redovisas en skillnad i hur de olika varumärkena uppfattas när det kommer till emotionellt och funktionellt. Den yngre generationen visar även på en högre varumärkeslojalitet baserat på de två sportvarumärkena som undersöks. Teoretiskt- och praktiskt bidrag: Vårt bidrag till forskningen är att ge en bredare kunskap till det komplexa området som varumärkeslojalitet och långvariga relationer är. Få studier i Sverige har forskat kring de emotionella faktorerna som påverkar varumärkeslojalitet. På så sätt bidrar studien med relevant kunskap som företag och marknadsförare kan nyttja i verksamheterna. Fo¨rslag pa° framtida forskning: Studien avgränsar sig till den svenska sportbranschen där majoriteten av respondenterna befinner sig i 20-30 års ålder. Vidare forskning föreslår att nå ut till den äldre generationen för att påvisa eventuella skillnader i resultatet. I denna och tidigare studier undersöks kläder inom sportbranschen och lyxvarubranschen. Fortsatta studier rekommenderas att undersöka andra branscher och områden där livsmedelsbutiker ges som exempel. Vidare föreslås att ta in fler variabler som är direkt kopplade till varumärkeslojalitet. / Purpose: Creating loyal customers in today's society has become increasingly complex as a result of the progress of e-commerce. The relationship between consumer and brand used to be focused on price and quality. More recently, studies show that the field of long-term relationships is more complex than that. Softer values in the form of emotional factors have proven to play a decisive role in companies' efforts to create relationships and profitability in the longer term. The purpose of the study is to investigate the emotional factors that influence consumers' brand loyalty and long-term relationships. The language of the thesis is Swedish. Method: The study uses a quantitative method where a survey is published for consumers interested in sports. Data linked to the factors brand loyalty, brand love, emotional attachment and functionality were collected and analyzed using a multiple regression analysis. Several T-tests were also conducted to demonstrate any differences in brand loyalty between brands and generations. Results &amp; conclusions: The results of the multiple regression analysis indicate that there is a relationship between brand loyalty and emotional attachment as well as brand love. Furthermore, the study shows differences in how consumers perceive the brands in terms of their functional and emotional aspects. The younger generation also shows a higher brand loyalty based on the two sports brands used in the study. Theoretical and practical contribution: Our contribution to the research is to provide a broader knowledge to the complex area of brand loyalty and long-term relationships. Few studies in Sweden have researched the emotional factors that influence brand loyalty. In this way, the study contributes relevant knowledge that companies and marketers can use in their operations. Suggestions for future research: The study is limited to the Swedish sports industry where the majority of respondents are in their 20s and 30s. Further research suggests reaching out to the older generation to demonstrate any differences in outcome. In this and previous studies, clothing in the sports industry and the luxury goods industry is examined. Further studies are recommended to investigate other industries and areas where grocery stores are given as an example. Furthermore, it is suggested to include more variables that are directly linked to brand loyalty.

When looking for a future partner, both attractiveness and personality play a part. The purpose of this study was to expand previous findings and investigate the difference between face and body choice and the ratings of body parts importance depending on if a person is considering a long- or short-term relationship. The similarity between self and an ideal partner’s extraversion, agreeableness and conscientiousness personality traits was also investigated. An additional question researched associations between the choice of body part for women and men and the two types of relationship (short- and long-term). The method was an online survey in two versions: one which asked questions about participant considering a long- and the other short- term relationship. Seventy-seven university students took a part and were randomly assigned to one of the two surveys. After exclusion of three participants, 38 participants were included in the long-term group (18 women and 20 men, mean age 22.66) and 36 in the short-term survey (17 women and 19 men, mean age 21.86). The results revealed that although face was more frequently chosen than body overall there was no significant association between choice of body part and relationship type. This association was not significant either for males or females when gender was analyzed separately. In addition, individuals rated face higher than body in both the long- and short-term relationship groups, and the ratings of face and body did not differ between the two groups. For the long-term relationships, positive and significant correlations between self and ideal partner personality were found for the three traits (agreeableness, extraversion, and conscientiousness), suggesting a similarity between a person and their ideal partner’s personality for these factors. For the short-term the traits agreeableness and conscientiousness were positive and significantly correlated between self and ideal personality, while extraversion was positive, but it did not reach statistical significance. The traits that survived correction for multiple comparisons in this study were long- and short-term agreeableness and long-term extraversion. In sum, the choice of face or body did not depend on the relationship considered (long- or short- term partner). The personality traits between self and ideal partner were similar and significant besides short-term extraversion. / När man letar efter sin framtida partner spelar både attraktion och personlighet roll. Syftet med denna studie var att utöka tidigare forskning och undersöka skillnaden mellan ansikts- och kroppsval samt hur stor betydelse olika kroppsdelar har beroende på om en person överväger en lång- eller kortvarig relation. Likheten mellan själv och en ideal partners extraversion, behaglighet och samvetsgrannhet undersöktes också. En ytterligare fråga utredde samband mellan val av kroppsdel för kvinnor och män med anseende på de två typerna av relationer (kort- och långvarig). Metoden var en webbenkät i två versioner: den ena ställde frågor om hur deltagaren valde sin partner i en långvarig relation och den andra kortvarig relation. Sjuttio-sju universitetsstudenter deltog och de tilldelades slumpmässigt till en av de två enkäter. Efter uteslutning av tre deltagare, 38 deltagare i långtidsgruppen (18 kvinnor och 20 män, medelåldern 22,66) och 36 i korttidsundersökningen (17 kvinnor och 19 män, medelålder 21,86) deltog i studien. Resultaten avslöjade att även om ansikte valdes oftare än kroppen, fanns det inget signifikant samband mellan val av kroppsdel och relationstyp. Detta samband var inte heller signifikant vare sig för män eller kvinnor när kön analyserades separat. Dessutom bedömde individer ansikte högre än kropp i både lång- och kortsiktiga relationsgrupper, och betygen av ansikte och kropp skilde sig inte mellan de två grupperna. För de långtidrelationerna fann man positiva och signifikanta korrelationer mellan själv och den ideala partners personlighet för de tre egenskaperna (behaglighet, extraversion och samvetsgrannhet). Detta tyder på en likhet mellan en person och deras ideala partners personlighet för dessa faktorer. För korttidsförhållanden var egenskaperna behaglighet och samvetsgrannhet positiva och signifikant korrelerade mellan själv och den ideala personligheten, medan extraversion var positiv, men detta nådde inte statistisk signifikans. De egenskaper som har överlevt korrigering för flera jämförelser i denna studie var lång- och kortvarig behaglighet och långvarig extraversion. Valet av ansikte eller kropp berodde inte på vilken relation som ansågs (lång- eller korttidspartner). Personlighetsdragen för sig själv och ideal partner var lika och signifikanta förutom kortvarig extraversion.

Bibliography: leaves 235-261 / Queer studies have not adequately considered gay men seeking sexual exclusivity within longterm relationships. In contrast, the emphasis has been on understanding evolving queer norms. Homonormativity has been informing sexual permissiveness. In accordance, and contrasting gay men seeking sexual exclusivity, gay, male couples tended to use relationship agreements to stipulate guidelines for extradyadic sex. This study was inspired by my inability—as a counsellor of gay men seeking sexual exclusivity—to provide them with credible insights to better understand their goals. Representing an initial step in generating practical knowledge, it was anticipated that my counselling clients could benefit from an exploration of lived experiences rather than having to rely on theoretical inferences and opinions. “How” and “why” participants maintained sexual exclusivity were the main targets of discovery. Eleven gay, Canadian men aged thirty-three and older, in relationships of five years or longer, participated in semistructured interviews in-person or via video chat. Using Kleiman’s (2004) protocol for phenomenological analysis, common units of meaning were coded, from interview responses, so that distinct subthemes, contributing to six themes, were identified. These findings included content concerning “seeking positive affects,” “avoiding negative affects,” “factors supporting sexual exclusivity,” “threats to sexual exclusivity,” “rigidity in beliefs,” and “decision-making toward sexual exclusivity.” The first two themes integrated innately to form a meta-theme, “emotional optimization.” An essential insight into how participants maintained sexual exclusivity was their awareness of, and restraint in using, sexually tantalizing, visual stimuli, which was the primary risk to sexual exclusivity. Suggestions for gay men desiring sexual exclusivity included discontinued utility of pornography and cybersex. Varied implications for prospective research, clinical practice and support groups were delineated. / Psychology / D. Phil. (Psychology)