As questões do ambiente e da natureza como um todo, tais como, preservação, conservação de ecossistemas, florestas, rios, descartes de dejetos líquidos, gasosos e sólidos, a colocação de elementos poluentes no solo, ar e água, são temas de extrema e extensa divulgação e discussão na mídia, na academia e na sociedade como um todo. A preocupação da sociedade, sensibilizada e temerosa por esta questão, uma vez que ela própria tornar-se vítima do processo de degradação do ambiente, é cada vez mais latente. Pessoas e empresas, aos poucos, tornam-se mais conscientes de suas necessidades e exigências de participação no processo de degradação e preservação do meio em que vivemos o que faz com que todos observem com profunda atenção, suas atitudes. As empresas, pressionadas pela mídia e pela sociedade e por uma legislação cada vez mais restritiva, veem-se obrigadas a agir cada vez mais de forma precavida, coerente e preocupada em relação ao ambiente. Assim, elas adotam estratégias empresarias frente às questões ambientais sem que, por outro lado, desconsiderem a sua lucratividade e seus ganhos, essenciais numa lógica empresarial, inserida no contexto do modelo econômico capitalista. Essa pesquisa, visa entender, quais passos e normativas legais as empresas de Shopping Center estabelecidas na cidade de Porto Alegre, no Estado do Rio Grande do Sul, mais precisamente o caso do Bourbon Shopping Wallig, necessitou seguir, para a implementação de seu empreendimento. Quais as medidas de mitigação e compensação aos impactos ambientais foram tomadas e baseadas em que normativas ou estudos. A pesquisa visa confirmar, também, se estas medidas tomadas, derivadas de sua implantação no local, desde sua construção - que alterou completamente a paisagem do local - até seus próprios elementos e suas técnicas de construção, seguiram as normas e exigências legais dos instrumentos utilizados para regrar esta obra. Além disso, se avalia quais foram efetivamente seus resultados na prática, analisando no empreendimento após sua conclusão, qual sua eficácia, seus resultados concretos e quais as manifestações que se obtém do mercado, na mídia e da sociedade em geral, frente a esta preocupação e às atitudes consideradas pró-ambientais. / The issues of the environment and nature as a whole, such as preservation, ecosystems conservation, forests , rivers, liquids, gases and solid waste discharges and the placement of polluting elements in the land, air and water are issues of extreme and extensive dissemination and discussion through out the media, at the academy and society as a whole. Because of the population concern about this issue, they are becoming sensitized and fearful about it. They eventually will become victimized by the environmental degradation that has had a latent increase as time goes by. People and companies gradually have become more aware of their participation in the process of environment degradation in which they are living. This is making everyone aware of their attitude towards the environment. Companies have been increasingly pressured by the media and society and more restrictive laws are finding themselves obligated to act very cautious, concerned and consistent about the environment. They are applying business strategies in order to comply with environmental issues without disregarding their profitability and earnings which are essential in the logistic of the capitalist business model. This research aims to understand which steps and legal ways the mall companies and stores established in the town of Porto Alegre , Rio Grande do Sul State, more precisely at the Bourbon Shopping Wallig were needed and followed by this enterprise implementation project. It also aims to understand the mitigation and compensation towards the environmental impact that they have caused, all based upon professional studies. Due to the complete landscape changed during the mall construction, this research also wants to prove if the construction techniques had followed all legal regulations and rules that are required by law. Furthermore , one should consider if the practical results of this enterprise had been achieved after completion. We should also evaluate the efficacy, the real results, media, market manifestations, opinions and in a grand spectrum if the environmental worries had been respected and fulfilled.

As questões do ambiente e da natureza como um todo, tais como, preservação, conservação de ecossistemas, florestas, rios, descartes de dejetos líquidos, gasosos e sólidos, a colocação de elementos poluentes no solo, ar e água, são temas de extrema e extensa divulgação e discussão na mídia, na academia e na sociedade como um todo. A preocupação da sociedade, sensibilizada e temerosa por esta questão, uma vez que ela própria tornar-se vítima do processo de degradação do ambiente, é cada vez mais latente. Pessoas e empresas, aos poucos, tornam-se mais conscientes de suas necessidades e exigências de participação no processo de degradação e preservação do meio em que vivemos o que faz com que todos observem com profunda atenção, suas atitudes. As empresas, pressionadas pela mídia e pela sociedade e por uma legislação cada vez mais restritiva, veem-se obrigadas a agir cada vez mais de forma precavida, coerente e preocupada em relação ao ambiente. Assim, elas adotam estratégias empresarias frente às questões ambientais sem que, por outro lado, desconsiderem a sua lucratividade e seus ganhos, essenciais numa lógica empresarial, inserida no contexto do modelo econômico capitalista. Essa pesquisa, visa entender, quais passos e normativas legais as empresas de Shopping Center estabelecidas na cidade de Porto Alegre, no Estado do Rio Grande do Sul, mais precisamente o caso do Bourbon Shopping Wallig, necessitou seguir, para a implementação de seu empreendimento. Quais as medidas de mitigação e compensação aos impactos ambientais foram tomadas e baseadas em que normativas ou estudos. A pesquisa visa confirmar, também, se estas medidas tomadas, derivadas de sua implantação no local, desde sua construção - que alterou completamente a paisagem do local - até seus próprios elementos e suas técnicas de construção, seguiram as normas e exigências legais dos instrumentos utilizados para regrar esta obra. Além disso, se avalia quais foram efetivamente seus resultados na prática, analisando no empreendimento após sua conclusão, qual sua eficácia, seus resultados concretos e quais as manifestações que se obtém do mercado, na mídia e da sociedade em geral, frente a esta preocupação e às atitudes consideradas pró-ambientais. / The issues of the environment and nature as a whole, such as preservation, ecosystems conservation, forests , rivers, liquids, gases and solid waste discharges and the placement of polluting elements in the land, air and water are issues of extreme and extensive dissemination and discussion through out the media, at the academy and society as a whole. Because of the population concern about this issue, they are becoming sensitized and fearful about it. They eventually will become victimized by the environmental degradation that has had a latent increase as time goes by. People and companies gradually have become more aware of their participation in the process of environment degradation in which they are living. This is making everyone aware of their attitude towards the environment. Companies have been increasingly pressured by the media and society and more restrictive laws are finding themselves obligated to act very cautious, concerned and consistent about the environment. They are applying business strategies in order to comply with environmental issues without disregarding their profitability and earnings which are essential in the logistic of the capitalist business model. This research aims to understand which steps and legal ways the mall companies and stores established in the town of Porto Alegre , Rio Grande do Sul State, more precisely at the Bourbon Shopping Wallig were needed and followed by this enterprise implementation project. It also aims to understand the mitigation and compensation towards the environmental impact that they have caused, all based upon professional studies. Due to the complete landscape changed during the mall construction, this research also wants to prove if the construction techniques had followed all legal regulations and rules that are required by law. Furthermore , one should consider if the practical results of this enterprise had been achieved after completion. We should also evaluate the efficacy, the real results, media, market manifestations, opinions and in a grand spectrum if the environmental worries had been respected and fulfilled.

Mall after mall was built in American cities, exhaustively emulated by developers often working in concert with civic governments. In service of capital, neoliberal urban governance engages in the risky subsidization of spatio-spectacle production, working together with private business entities to bolster tax revenue and aid in private capital accumulation. The extensive replication of malls in close geographic proximity to one another across the American landscape, erected through the neoliberal partnerships of civic governments and private business interests, has greatly contributed to mall decline and mall death. There is now, however, a new spatio-spectacle that has arisen to take the place of the "great American shopping mall"—the luxury mixed-use development. These luxury mixed-use projects have been adopted as a new trend within urban development following the reality of sweeping mall decline and are proliferating across the (sub)urban landscape. Luxury mixed-use developments, I argue, are merely a continuation of late capitalism's problematic spectacle fetish. Moreover, this process is revealed to be inextricably entangled with gentrification, driven by cities' neoliberal desires to become/maintain status as global, "world-class" cities, performed through the spatialized ideology of neoliberal multiculturalism.

The increased need for digital education in upper secondary schools of Sweden during the COVID-19 outbreak showcased that there is a lack of professional knowledge in regards to what tools to use in order to vary the experience for the students in a virtual teaching environment. In this paper, we investigate whether Mobile-Assisted Language Learning (MALL) could assist English vocabulary acquisition of Swedish upper secondary students and what their attitudes are towards it. By finding and synthesizing studies that have been published on MALL in regards to vocabulary acquisition, we hoped to gauge the possible outcomes of applying it in Swedish classrooms as well. The majority of the analyzed studies showed positive results on both vocabulary acquisition and the students' attitudes. However, the methods of the experiments and the attitude questionnaires, along with the innate cultural differences, made us question whether we would see the same results in Swedish schools, but when considering the curriculum, the empirical evidence and learning theories, we still found enough relevancy and validity in the method to claim that MALL could work to assist vocabulary acquisition in the English classroom of Swedish upper secondary school.

The main objective of the master´s thesis was a design of the town house in the complicated topografical situation of the foothill of Pekařská street. The topography of the building site is influenced by its surroundings. The street Pekařská is lowering from east to west, but the road Anenská is rising from east to west. The biggest difference between the the lowest and the highest point of the site is 7,5 m. This situation enables to design three entrances to three different floors of the building. An outstanding point of the design of the house is a composition axis which is running up Pekařská street. The town house is facing this axis thus the main entrance of the house is accented. There was a compact house designed, which takes advantage of its very good position – there is a two-floor solution with a shopping mall. The hall in its middle is opening over two floors and it is lightened through a roof lightwell. On this platform is situated an „L“ shaped part of the building, which creates a protection against very noisy Pekařská street. The house is opening its form to the south, to a sunny roof garden. This garden is opened only for inhabitants of the house. The garden improves the quality of the living in the house and substitutes a green area, which used to be in this place. The shape of the building is lowering down from Pekařská street to Anenská road. There are some terraces designed this way to improve the living in the roof apartments and provide a beatiful view to the west.

Klimatförändringar har resulterat i att flertalet aktörer i diverse branscher börjat ta hänsyn till hur deras affärsverksamhet påverkar miljön. Sveriges riksdag har fastställt ett klimatmål som avses uppnås 2045. Mer specifikt innebär målet att Sverige inte ska ha några nettoutsläpp av växthusgaser till atmosfären. År 2019 stod Sveriges bygg- och fastighetssektor för landsomfattande utsläpp av växthusgaser, motsvarande cirka 12 miljoner ton koldioxidekvivalent, vilket innebär att angiven sektor kan ha en stor inverkan på miljön. Klimatdeklarationer  är ett begrepp som används i olika sammanhang  som  redovisar en byggnads klimatbelastning. Klimatdeklarationer utförs enbart i byggskedet, varav det har delats in i två subkategorier: produktskedet (A1-A3) och byggproduktionsskedet (A4-A5)  (Boverket, 2021).  Denna  studie  illustrerar  hur  processen  kan  gå till  vid framtagande av klimatdeklarationer för hallbyggnader. Dessutom har en mall tagits fram som visar hur mycket koldioxidutsläpp  ett specifikt  byggnadselement avger.  Studien bestod av intervjufrågor som besvarades av sex olika företag med olika roller och liknande åsikter inom hållbart byggande. Respondenterna som har intervjuats i studien är säljingenjören Krister Andersson från företaget Ruukki, miljö- och hållbarhetschefen Alexandra Rosenqvist från Beijer Byggmaterial, verksamhetsutvecklingschefen Linda Hedvall från Lindab, verkställande  direktören Oscar Hoolmé från Jacob Lindh AB samt konstruktören Samir Goralija från Areco Profiles. Vidare har strukturerade intervjufrågor förberetts och ställts till ovannämnda företag som exempelvis hur ställer sig  företagen inför klimatdeklarationslagen?  Vilka åtgärder kommer att tas för att uppfylla lagen? Hur har  lagen påverkats i  verksamheten samt  vilka åtgärder  kommer att tas både kort- och långsiktigt? Företagen som blivit intervjuade framhåller att en EPD endast utgår från byggskedet i A-modulen i dagsläget. Företagen önskar en komplett EPD med ingående moduler från A-D där hela livscykelanalysen tas i beaktning. Detta i syfte att få en klarare bild på hur mycket koldioxidutsläpp en hallbyggnad genererar. Inom ramen för studien har även mallen testats på en industribyggnad som är belägen i Eslövs kommun. Mallen användes för att beräkna hur mycket koldioxid en hallbyggnads klimatskärm genererar. Resultatet  visade  att hela byggnadens klimatskärm avger  58 065  kilo koldioxidekvivalenter. Vidare visades att både traditionell vägg (41 kilo koldioxidekvivalenter per m2) och traditionellt tak  (42  kilo  koldioxidekvivalenter  per m2) ger lägre utsläpp än sandwichvägg (60  kilo koldioxidekvivalenter per m2) respektive papptak (71 kilo koldioxidekvivalenter per m2). Problematiken vid framtagande av klimatdeklarationer är att dagens klimatdatabas är oklar och att olika byggföretag tillämpar olika klimatdata, vilket gör det svårt att jämföra. Ytterligare ett problem är att klimatdeklarationer endast gäller för byggskedet (A-modulen). Detta innebär att resten av byggnads livscykelanalys inte tagits hänsyn vilket  fördröjer processen att uppnå angivna klimatmål. Slutsatsen blir därför att processen vid framtagande av klimatdeklaration är något nytt, och det inte  finns  tydliga riktlinjer för hur  indata  ska  väljas. Däremot  visades att leverantören med generisk värden kan minska sina koldioxidutsläpp. Detta genom att välja rätt kombination av byggnadselement. / Climate change has resulted in several actors in various industries starting to take into account how their business activities affect the environment. The Swedish Parliament has set a climate target that is intended to be achieved by 2045. More specifically, the goal means that Sweden should  have no net emissions of greenhouse gases into the atmosphere. In 2019, Sweden's construction and real estate sector accounted for nationwide  greenhouse gas emissions, corresponding to approximately 12 million tonnes of carbon dioxide equivalent, which means that the specified sector can have a major impact on the environment. Climate declarations are a term used in various contexts that report a building's climate impact. Climate declarations are carried out only for the construction stage, of which it has been divided into  two subcategories:  the product stage (A1-A3) and the construction production stage (A4-A5) (Boverket, 2021).  The study illustrates how the process can be done when producing climate declarations. In addition, a template has been designed  that  shows how  much carbon dioxide equivalents building elements emit. The study consisted of interview questions that were answered by six different companies with different roles and similar views in sustainable construction. The respondents  that have been interviewed in the study are sales engineer Krister Andersson from the company Ruukki, environmental and sustainability manager Alexandra Rosenqvist from Beijer Byggmaterial, business development manager Linda Hedvall from Lindab,  chief executive officer  Oscar Hoolmé from Jacob Lindh AB and constructor Samir Goralija from Areco Profiles. Furthermore, structured interview questions have been prepared and asked to the above-mentioned companies, such as how do companies stand before the  climate  declaration  act? What measures will be taken to comply with the law? How has the law been affected in the business and what measures will be taken both short- and long-term? The companies that have been interviewed point out that an EPD is only based on the construction phase of the A-module at present. The companies want a complete EPD with modules from A-D where the entire life cycle analysis is taken into account. This is in order to get a clearer picture of how much carbon dioxide equivalents a hallbuilding generates. Within the framework of the study, the template has also been tested on an industrial building located in Eslöv municipality.  The template was used to calculate how much carbon dioxide equivalents a hallbuildings climate screen generates. The results showed that the entire building's climate screen emits 58,065 kilo of carbon dioxide equivalents. Furthermore, it was shown  that both  traditional wall (41  kilo carbon dioxide equivalents per m2) and traditional roof (42 kilo carbon dioxide equivalents per m2) produce lower emissions than sandwich wall (60 kilo carbon dioxide equivalents per m2) and cardboard roof (71 kilo carbon dioxide equivalents per m2). The  problem with  the production of climate declarations is that today's climate database is unclear and  that  different construction companies  apply  different climate indicators, which makes it hard to compare.  Another  problem  is  that climate declarations only  apply to  the construction phase (A-module). This means that the rest of the building's life cycle assessment has not been taken into account, which delays the process of achieving specified climate goals. The conclusion  is  thus that the process of producing a climate declaration  is something new since there are no clear guidelines for how inputs  should  be chosen. However,  it was shown that the supplier  can with use of generic values can reduce its carbon dioxide emissions. This is done by choosing the right combination between building elements.

"Having being fixed on paper or retained in the memory music exists already, prior to its actual performance differing in that respect from all the other arts. The musical entity thus presents the remarkable singularity of existing successively and distinctly in two forms separated from each other by the hiatus of silence. This peculiar nature of music determines its very life as well as it's repercussions in the social world for it presupposes two kinds of musicians: the creator and the performer." Igor Stravinsky This thesis is an investigation of how architecture becomes the threshold manifesting that hiatus of silence; preparing the spectator; preparing, reinforcing and introducing the spectacle, only to be completed by the final act, that of the performer. It is that in between through which one passes in anticipation and preparation. The form in which the creative phenomenon exists then becomes the prologue of the performance. / Master of Architecture

Titel - En gallerias kommersiella miljö: Besökarens individuella upplevelse Ämne - Företagsekonomi, kandidatuppsats på C-nivå Författare - Hilda Gustafsson, My Kristiansson & Camilla Romberg Handledare - Dan Halvarsson Frågeställningar - Hur är den individuella besöksupplevelsen i en gallerias kommersiella miljöer, utifrån människans fem sinnen och dess multisensoriska sinnesupplevelse? Vad påverkar den individuella besöksupplevelsen i en gallerias kommersiella miljöer, utifrån människans fem sinnen och dess multisensoriska sinnesupplevelse? Syfte - Syftet med denna studie är att studera och skapa förståelse för hur besökaren uppmärksammar en gallerias kommersiella miljö, samt hur denna miljö påverkar besökarens individuella upplevelse utifrån sinnesmarkandsföring. Detta då få studier inom ämnet i sinnesmarkandsföring har genomförts. Metod - Studien innefattar ett induktivt synsätt och en kvalitativ metod. Studien har fokuserat på två torg som finns i gallerian Emporia i Malmö. Där har det utförts semistrukturerade intervjuer vid insamling av empirisk data. Analys - Utgångspunkten i studien är sinnesmarknadsföring, som handlar om hur olika sinnen enskilt samt i kombination har stimulerat besökare och påverkat deras upplevelse i en galleria. Empirin har sedan sammankopplats med teorier inom sinnesmarknadsföring. Slutsats - Båda torgen väckte stor uppmärksamhet hos intervjupersonerna. Generellt upplevdes det Gröna torget som positivt för intervjupersonerna medan det Blå torget upplevdes som både positivt och negativt. / Title - The servicescape in a shopping mall: The visitors’ individual experience Subject - Business Economics, bachelor thesis Authors - Hilda Gustafsson, My Kristiansson & Camilla Romberg Tutor - Dan Halvarsson Presentation of the questions - How is the visitors’ individual experience in a shopping mall, on the basis of the human five senses and multisensory? What affects the visitors’ individual experience in a shopping malls servicescape, on the basis of the human five senses and multisensory? Purpose - The purpose of this paper is to study and create an understanding of how the visitor recognizes the shopping mall produced servicescapes, and how this servicescapes affects the visitor's individual experience based on sensory marketing. This is because few studies are conducted on the subject sensory marketing. Method - The study includes an inductive approach and a qualitative method. The study have been focused on two servicescapes that are in the shopping mall Emporia in Malmö, where there were used semi-structured interviews to gather empirical data. Analyse - The starting point was based on sensory marketing. It was about how different senses individually and combined had stimulated visitors and affected their experience in a shopping mall. The empirical data has then been linked with theories of sensory marketing. Conclusions - Both of the servicescapes attracted attention from the interviewed people. The interviewed people at the Green servicescape had a positive experience and at the Blue servicescape, did they have both positive and negative experience.

Thesis (MPhil (Modern Foreign Languages. Hypermedia for Language Learning))--University of Stellenbosch, 2011 / ENGLISH ABSTRACT: The high penetration rate of mobile devices all over the world, and especially in South Africa, has significantly increased the relevance of Mobile Assisted Language Learning (MALL). The objective of this study is to ascertain the viability of incorporating MALL technology to enhance the language learning experience of South African university students who are studying a foreign language. The students enrolled for the beginners’ German course at Stellenbosch University served as participants in this study, and surveys and interviews were used to establish their exposure to mobile devices, as well as their experiences in relation to the incorporation of Short Messages Service (SMS) into their German course. The results indicate that although the vast majority of students are mobile device owners, only a few students will embrace the idea of using these devices to improve their language skills without any incentive. Without constant motivation and encouragement to use mobile technologies, and the willingness from everybody involved in both teaching and learning a foreign language, mobile technology as a support structure cannot be implemented successfully. / AFRIKAANSE OPSOMMING: Weens die hoë indringingsaanslag van mobiele toestelle regoor die wêreld, en so ook in Suid-Afrika, het die relevansie van Mobiele Ondersteuning vir Taal Onderrig (MOTO) aansienlik verhoog. Die uitkoms van die studie is om te bepaal wat die lewensvatbaarheid is, van die inkorporering van MOTO tegnologie om die taal aanleer ervaring van Suid-Afrikaanse studente wat `n vreemde taal aanleer te verhoog. Die studente wie geregistreer was vir die Duits beginners klas by die universiteit van Stellenbosch, het gedien as deelnemers aan die study. Opnames en onderhoude was gebruik om die studente se blootstelling ten opsigte van mobiele toestelle vas te stel, so ook hul ervaring van die inkorporering van kortboodskapdienste (SMSe) in die Duitse module. Die resultate toon dat alhoewel die meeste studente eienaars is van een of ander mobiele toestel, dat daar slegs `n paar studente is wat die konsep van die gebruik van hierdie toerusting vir die verbetering van taal vermoë, sonder enige insentief, aangryp. Sonder konstante motivering en aanmoediging om mobiele toestelle te gebruik, en die bereidheid van almal wie betrokke is in beide die leer en die onderrig van ’n vreemde taal, sal die implementering van mobiele tegnologie as ’n ondersteuningsmiddel nie suksesvol geskied nie.

摘要 經濟發展是我國生存重要基石，而撐起這基石的正是我國多年來所發展的電子產業，積體電路設計公司的成立讓我國電子產業由代工模式轉而產品設計與發展模式。基於全球化的商業環境，積體電路設計公司若要永續生存發展，除了從傳統組織內部努力外更需重視產業環境所帶來的影響。而半導體產業從1947年開始到現在近一世紀的歲月歷經三次主要變革，使得矽智財產業興起，而矽智財產業是對於我國的半導體產業而言是一項極為重要的轉機，所以我國成立「矽島計劃」而其中之一的計劃就是成立SIP MALL ，期望藉由SIP MALL 的成立來活絡矽智財交易以促進新的半導體產業商業價值，進而提升我國半導體的競爭力。然而我國積體電路設計產業習慣做”Me Too ”的產品，大部分的業界對於我國是否有矽智財公司的空間都是懷疑。當然SIP MALL 的成功與否和我國的矽智財產業存活並沒有關連。而現階段SIP MALL 之現況除了授權模式外，仍存在著技術整合、模擬驗證、資訊揭露及合約簽定等交易瓶頸待解決，但其存活機率是很大，這和我國兩大晶圓代工的策略有很大關連，而半導體產業演變到現在這態勢，兩大晶圓代工勢必成為IDM 式晶圓代工公司所以各自會去支持集團中的SIP MALL。而本文是探討我國矽智財產業如何經營才能存活，總體環境對我國矽智財技術交易平台產業，矽智財供應商的主要關鍵成功因 素包括「利基市場的選擇」、「技術研發能力」、「軟體系統的支援」以及「系統廠的支援」四項。我國的IDM 、積體電路設計、系統廠、、等應取得目前我國市佔有率高的系統 規格制定主導權， 以下游推動上游的創新設計，將系統廠Concept 透過系統單一晶片規格的方式，跟積體電路供應商合縱連橫發展系統單一晶片。而矽智財交易平台則必須在矽智財的認證、鑑價及智慧財產權的制度下設計良善的運作管理機制，以大陸廣大的內需市場為基礎，培養我國進入高障礙矽智財的領域。同時本文也提出在我國產業環境中以車用微控制器、顯示、省電、記憶體、、等矽智財是可以進入利基市場，並以SWOT 分析其優劣，這是本文對我國矽智財產業小小的貢獻。 關鍵字：SIP MALL (Silicon intellectual property MALL )、IDM (IC Design Manufacture )、矽智財(Silicon intellectual property )、系統單一晶片(System on chip )、 晶圓代工(Foundry )、SWOT(Strength、Weakness、Opportunity、Threat)、 積體電路(Integrated Circuit )、微控制器(Microcontroller ) / Abstract Economic development is very important foundation for our country surviving, and that propped up this foundation is exactly the electronic industry that our country has developed for many years, The establishment of the IC DESIGN HOUSE lets the electronic industry of our country transfer from OEM way to design and developed way. On the basis of the globalized business environment , if the IC DESIGN HOUSE should continue survival and development forever, not only pay attention to the influence brought of industry's environment but also that organize the inside from the tradition hard . the semiconductor industry meets three main evolutions since 1947, rising the SIP (Silicon Intelligently property ) industry, and the SIP is an extremely important favorable turn as to semiconductor industry of our country, So that our government establishs the project which name is “Silicon Island Project”, one of this project’s plan establishs the SIP MALL, expect to activate the trade of the SIP in order to promote new semiconductor industry's commercial value with the establishment of SIP MALL, and then improve the competitiveness of the semiconductor of our country. But IC DESIGN HOUSE of our country is used to doing "Me Too" products, most companies in our country suspect that SIP industry can survives in our country. The succeeding or not succeeding of SIP MALL is not relation with the SIP industry survive in our country, In Current stage, the SIP MALL in our country depends not only on the licensing model but also on technology integration, simulation & verification, the information disclosure, and contract service.SIP MALL it survives probability is very high because the tactics of two major foundries in our country have very great connection, and this situation till now that the semiconductor industry develops, two major foundries certainly will become IDM Foundry and will support one's own SIP MALL each. And this page discussion how SIP industry of probing into our country manage could survive , the overall environment, to SIP technological trade platform industry of our country, the choice including “niche market selection”,”core technology research and development ability” , “software company supporting” and four items of “the support of the system company”.The business value chains in our country such as IDM, IC DESIGN HOUSE and the system factory should take the lead in the specification of system standards in where R.O.C.’s industry has high market share, thus the SIP ＭALL may serve the purposes ofleveraging the system know how and successfully delivering the SOC products. To improve the SIP MALL operation, we also need to build up SIP identification, valuation and IPR management systems. In the meantime, it is also crucial to take advantage of emerging markets in China, as well as to create the territories of Star IP with killer applications. And this pager also indicate the car’s microcontroller, the showing device, saving the electricities , Menory device are niche market selection in our country’s SIP industry, and its is good and bad with SWOT analysis, It is this pager which is a little contribution to SIP’s industry of our country. Key Words：SIP MALL (Silicon intellectual property MALL )、SOC (System on chip )、 SIP (Silicon intellectual property )、IDM (IC Design Manufacture )、Foundry 、 SWOT(Strength、Weakness、Opportunity、Threat) 、IC (Integrated Circuit ) 、Microcontroller