Integrated marketing communication (IMC) is a concept which has been explored in commercial contexts by numerous studies. Numerous scholars in the literature highlight the benefits of adopting an IMC approach which creates message consistency, amongst others. However, there is still limited literature on the adoption and use of IMC in the context of non-profit organisations involved in social marketing campaigns to support their behavioural change messages. Insight into the adoption and use of an IMC approach could be useful to non-profit organisations involved in social marketing as it could increase the success of behavioural change messages. This study aims to explore the use of IMC by one non-profit organisation within a social marketing context. By doing so the study proposes and refines IMC criteria for social marketing to support behavioural change messages and thus contributes to the existing body of knowledge on using IMC in social marketing. The study uses a single case study approach which includes using three data collection methods to collect data from the South Africa National Blood Service (SANBS) to evaluate its social marketing campaigns according to proposed IMC criteria for social marketing. Based on the findings revised IMC criteria which are more tailor-made for social marketing to support behavioural change messages are proposed. It became evident that non-profit organisations need to be sensitive to the complexities of communicating messages aimed at behavioural change. A proper understanding and application of more tailor-made IMC criteria for social marketing can thus benefit non-profit organisations to effectively communicate behavioural change messages through their social marketing campaigns / Communication Science / MA (Communication Science)

La performance de démodulation des signaux GNSS existants, GPS L1 C/A, L2C ou L5, est satisfaisante en environnements ouverts où le C/N0 disponible est assez élevé. Cependant, en milieu urbain, le niveau de C/N0 du signal reçu est souvent très bas et est affecté de variations rapides qui peuvent nuire la démodulation des messages GNSS. Donc, car les applications du marché de masse sont appelées à être déployées dans ces environnements, il est nécessaire d'étudier et de chercher des méthodes de démodulation/décodage qui améliorent la performance de démodulation des messages GNSS dans ces environnements. Il est aussi nécessaire de considérer les nouveaux signaux GPS L1C et GALILEO E1. Ces signaux doivent fournir un service de positionnement par satellite dans tout type d'environnement, et spécifiquement en milieu urbain. Ainsi, cette thèse analyse aussi les performances de démodulation des nouveaux signaux GNSS tels que définis dans les documents publics actuels. De plus, de nouvelles structures de message GALILEO E1 sont proposées et analysées afin d'optimiser la performance de démodulation ainsi que la quantité d'information diffusée. En conséquence, le but principal de cette thèse est d'analyser et améliorer la performance de démodulation des signaux GNSS ouverts au public, spécifiquement en milieu urbain, et de proposer de nouvelles structures de messages de navigation pour GALILEO E1. La structure détaillée des chapitres de cette thèse est donnée ci-après. En premier lieu, le sujet de cette thèse est introduit, ses contributions originales sont mises en avant, et le plan du rapport est présenté. Dans le 2ième chapitre, la thèse décrit la structure actuelle des signaux GNSS analysés, en se concentrant sur la structure du message de navigation, les codages canal implantés et leurs techniques de décodage. Dans le 3ième chapitre, deux types de modèles de canal de propagation sont présentés pour deux différents types de scénarios. D'un côté, un canal AWGN est choisi pour modéliser les environnements ouverts. De l'autre côté, le modèle mathématique de Perez-Fontan d'un canal mobile est choisi pour représenter les environnements urbains et indoor. Dans le 4ième chapitre, une tentative pour effectuer une prédiction binaire d'une partie du message de navigation GPS L1 C/A est présentée. La prédiction est essayée en utilisant les almanachs GPS L1 C/A, grâce à un programme de prédiction à long terme fourni par TAS-F, et des méthodes de traitement du signal: estimation spectrale, méthode de PRONY et réseau de neurones. Dans le 5ème chapitre, des améliorations à la performance de démodulation du message de GPS L2C et L5 sont apportées en utilisant leur codage canal de manière non traditionnelle. Deux méthodes sont analysées. La première méthode consiste à combiner les codages canal internes et externes du message afin de corriger davantage de mots reçus. La deuxième méthode consiste à utiliser les probabilités des données d'éphémérides afin d'améliorer le décodage traditionnel de Viterbi. Dans le 6ième chapitre, la performance de démodulation des messages de GPS L1C et du Open Service GALILEO E1 est analysée dans différents environnements. D'abord, une étude de la structure de ces deux signaux est présentée pour déterminer le C/N0 du signal utile reçu dans un canal AWGN. Puis, la performance de démodulation de ces signaux est analysée grâce à des simulations dans différents environnements, avec un récepteur se déplaçant à différentes vitesses et avec différentes techniques d'estimation de la phase porteuse du signal. / The demodulation performance achieved by any of the existing GPS signals, L1 C/A, L2C or L5, is satisfactory in open environments where the available C/N0 is quite high. However, in indoor/urban environments, the C/N0 level of the received signal is often very low and suffers fast variations which can further affect the GNSS messages demodulation. Therefore, since the mass-market applications being designed nowadays are aimed at these environments, it is necessary to study and to search alternative demodulation/decoding methods which improve the GNSS messages demodulation performance in these environments. Moreover, new GNSS signals recently developed, such as GPS L1C and GALILEO E1, must also be considered. These signals aim at providing satellite navigation positioning service in any kind of environment, giving special attention to indoor and urban environments. Therefore, the demodulation performances of the new GNSS signals as they are defined in the current public documents is also analysed. Moreover, new GALILEO E1 message structures are proposed and analysed in order to optimize the demodulation performance as well as the quantity of broadcasted information. Therefore, the main goal of this dissertation is to analyse and to improve the demodulation performance of the current open GNSS signals, specifically in indoor and urban environments, and to propose new navigation message structures for GALILEO E1. A detailed structure of this dissertation sections is given next. First, the subject of this thesis is introduced, original contributions are highlighted, and the outline of the report is presented. Second, this dissertation begins by a description of the current structure of the different analysed GNSS signals, paying special attention to the navigation message structure, implemented channel code and their decoding techniques. In the third section, two types of transmission channel models are presented for two different types of environments. On one hand, an AWGN channel is used to model the signal transmission in an open environments. On the other hand, the choice of a specific mobile channel, the Perez-Fontan channel model, is chosen to model the signal transmission in an urban environment. In the fourth section, a tentative to make a binary prediction of the broadcasted satellite ephemeris of the GPS L1 C/A navigation message is presented. The prediction is attempted using the GPS L1 C/A almanacs data, a long term orbital prediction program provided by TAS-F, and some signal processing methods: spectral estimation, the PRONY method, and a neural network. In the fifth section, improvements to the GPS L2C and GPS L5 navigation message demodulation performance are brought by using their channel codes in a non-traditional way. Two methods are inspected. The first method consists in sharing information between the message inner and outer channel codes in order to correct more received words. The second method consists in using the ephemeris data probabilities in order to improve the traditional Viterbi decoding. In the sixth section, the GPS L1C and GALILEO E1 Open Service demodulation performance is analysed in different environments. First, a brief study of the structure of both signals to determine the received C/N0 in an AWGN channel is presented. Second, their demodulation performance is analysed through simulations in different environments, with different receiver speeds and signal carrier phase estimation techniques.

L'accroissement d'efficacite des réseaux d'interconnexion et la vulgarisation des machines multiprocesseurs permettent la réalisation de machines parallèles a mémoire distribuée de faible coût: les grappes de multiprocesseurs. Elles nécessitent l'exploitation à la fois du parallélismeà grain fin, interne à un multiprocesseur offert par la multiprogrammation légère, et du parallélisme à gros grain entre les différents multiprocesseurs. L'exploitation simultanée de ces deux types de parallélisme exige une méthode de communication entre les processus légers qui ne partagent pas le mêmme espace d'adressage. Le travail de cette thèse porte sur le problème de l'Intégration de la multiprogrammation légère et des communications sur grappes de multiprocesseurs symétriques (SMP). II porte plus précisément sur evaluation et le reglage du noyau exécutif ATHAPASCAN-0 sur ce type d'architecture. ATHAPASCAN-0 est un noyau exécutif, portable, développé au sein du projet APACHE (CNRS-INPG-INRIA-UJF), qui combine la multiprogrammation légère et la communication par échange de messages. La portabilité est assurée par une organisation en couches basée sur les standards POSIX threads et MPI largement répandus. ATHAPASCAN-0 étend le modèle de réseau statique de processus «lourds» communicants tel que MPI, PVM, etc,à celui d'un réseau dynamique de processus légers communicants. La technique de base est la multiprogrammation lègere des communications et des calculs. La progression des communications exige la scrutation de état du reseau et l'enchainement des opérations de transferts. L'efficacité repose sur la minimisation de ces opérations. De plus, l'emploi de multiprocesseurs ajoute des problèmes spécifiques dus à l'apparition d'un parallélisme réel entre calcul et communication. Ces problèmes sont présentés et des solutions sont proposées pour l'environnement ATHAPASCAN-0. Ces solutions sont évaluées sur des grappes de multiprocesseurs. / The continuous price reduction for commodity PC multiprocessors and the availability of fast network interfaces have made cluster of multiprocessors an attractive low-price alternative to build parallel systems. Multiprocessor clusters offer two levels of parallelism: a fine grain parallelism inside a single multiprocessor and a coarse grain among them. A mechanism must be provided to exploit both levels of parallelism simultaneously. This requires to provide communications between threads belonging to different addresses spaces. This dissertation addresses the problem of integrating threads and communications on ATHAPASCAN-0 run time system. ATHAPASCAN-0 is a portable run time for cluster of multiprocessors developed as part of the APACHE project (CNRS-INPG-INRIA-UJF). Portability is achieved by a layered organization based on standards like POSIX threads and MPI. The ATHAPASCAN-0 run time system extends the heavy-weight process communication model of message passing libraries such as MPI, PVM, etc, into a lighter dynamic network of communicating threads. Multiprogramming is the key concept used. Communication progress is based on a network polling basis to handle incoming messages and to deliver outgoing communications requests. Performance is strongly dependent on the way these operations are implemented. Additionally, multiprocessors introduce some programming problems like overhead of cache coherency mechanisms, method of managing concurrent accesses and efficient mutex locking to avoid unnecessary context switching. These problems are analyzed and solutions are implemented in the ATHAPASCAN-0 run time system. An evaluation of these solutions is performed on a cluster of multiprocessors.

Submitted by Milena Rubi (milenarubi@ufscar.br) on 2016-10-18T13:50:17Z No. of bitstreams: 1 FERREIRA_Maria_2015.pdf: 44702801 bytes, checksum: d58773cbbac5f088372d16f186805b06 (MD5) / Approved for entry into archive by Milena Rubi (milenarubi@ufscar.br) on 2016-10-18T13:50:31Z (GMT) No. of bitstreams: 1 FERREIRA_Maria_2015.pdf: 44702801 bytes, checksum: d58773cbbac5f088372d16f186805b06 (MD5) / Approved for entry into archive by Milena Rubi (milenarubi@ufscar.br) on 2016-10-18T13:50:43Z (GMT) No. of bitstreams: 1 FERREIRA_Maria_2015.pdf: 44702801 bytes, checksum: d58773cbbac5f088372d16f186805b06 (MD5) / Made available in DSpace on 2016-10-18T13:51:11Z (GMT). No. of bitstreams: 1 FERREIRA_Maria_2015.pdf: 44702801 bytes, checksum: d58773cbbac5f088372d16f186805b06 (MD5) Previous issue date: 2015-12-18 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Compiler error messages should allow programmers to understand and solve quickly problems found during the compilation process. However, compilers usually issue short contextless messages with little information and with terms that are difficult to understand. This work introduces the plug-in Error Message System (EMS) that allows the presentation of easy-to-understand and more meaningful error messages. EMS is a plug-in to the Eclipse IDE. It is highly configurable through Domain Specific Languages (DSLs). The DSLs allow that regular users build their own error messages and share them. Beginner programmers can use a set of error messages adapted to them thus reducing the time of understanding and correction of compilation errors. / As mensagens de erro dos compiladores devem permitir que os programadores compreendam e solucionem os problemas encontrados durante o processo de compilação rapidamente. Entretanto, os compiladores usualmente emitem mensagens curtas, sem contexto, pouco informativas e com termos de difícil compreensão. Este trabalho apresenta o plug-in Error Message System (EMS) que permite a apresentação das mensagens de erro mais fáceis de entender e mais informativas. EMS é um plugin para a IDE Eclipe e é altamente configurável através de linguagens específicas de domínio(LED). As LEDs permitem que usuários comuns façam suas próprias mensagens de erro e as compartilhem. Programadores iniciantes podem utilizar um conjunto de mensagens adaptadas a eles, reduzindo o tempo de compreensão e correção dos erros de compilação.

L'accroissement d'efficacite des réseaux d'interconnexion et la vulgarisation des machines multiprocesseurs permettent la réalisation de machines parallèles a mémoire distribuée de faible coût: les grappes de multiprocesseurs. Elles nécessitent l'exploitation à la fois du parallélismeà grain fin, interne à un multiprocesseur offert par la multiprogrammation légère, et du parallélisme à gros grain entre les différents multiprocesseurs. L'exploitation simultanée de ces deux types de parallélisme exige une méthode de communication entre les processus légers qui ne partagent pas le mêmme espace d'adressage. Le travail de cette thèse porte sur le problème de l'Intégration de la multiprogrammation légère et des communications sur grappes de multiprocesseurs symétriques (SMP). II porte plus précisément sur evaluation et le reglage du noyau exécutif ATHAPASCAN-0 sur ce type d'architecture. ATHAPASCAN-0 est un noyau exécutif, portable, développé au sein du projet APACHE (CNRS-INPG-INRIA-UJF), qui combine la multiprogrammation légère et la communication par échange de messages. La portabilité est assurée par une organisation en couches basée sur les standards POSIX threads et MPI largement répandus. ATHAPASCAN-0 étend le modèle de réseau statique de processus «lourds» communicants tel que MPI, PVM, etc,à celui d'un réseau dynamique de processus légers communicants. La technique de base est la multiprogrammation lègere des communications et des calculs. La progression des communications exige la scrutation de état du reseau et l'enchainement des opérations de transferts. L'efficacité repose sur la minimisation de ces opérations. De plus, l'emploi de multiprocesseurs ajoute des problèmes spécifiques dus à l'apparition d'un parallélisme réel entre calcul et communication. Ces problèmes sont présentés et des solutions sont proposées pour l'environnement ATHAPASCAN-0. Ces solutions sont évaluées sur des grappes de multiprocesseurs. / The continuous price reduction for commodity PC multiprocessors and the availability of fast network interfaces have made cluster of multiprocessors an attractive low-price alternative to build parallel systems. Multiprocessor clusters offer two levels of parallelism: a fine grain parallelism inside a single multiprocessor and a coarse grain among them. A mechanism must be provided to exploit both levels of parallelism simultaneously. This requires to provide communications between threads belonging to different addresses spaces. This dissertation addresses the problem of integrating threads and communications on ATHAPASCAN-0 run time system. ATHAPASCAN-0 is a portable run time for cluster of multiprocessors developed as part of the APACHE project (CNRS-INPG-INRIA-UJF). Portability is achieved by a layered organization based on standards like POSIX threads and MPI. The ATHAPASCAN-0 run time system extends the heavy-weight process communication model of message passing libraries such as MPI, PVM, etc, into a lighter dynamic network of communicating threads. Multiprogramming is the key concept used. Communication progress is based on a network polling basis to handle incoming messages and to deliver outgoing communications requests. Performance is strongly dependent on the way these operations are implemented. Additionally, multiprocessors introduce some programming problems like overhead of cache coherency mechanisms, method of managing concurrent accesses and efficient mutex locking to avoid unnecessary context switching. These problems are analyzed and solutions are implemented in the ATHAPASCAN-0 run time system. An evaluation of these solutions is performed on a cluster of multiprocessors.

Sedan långt tillbaka i tiden har sexualisering använts inom marknadsföring som ett strategiskt verktyg för att öka och bibehålla konsumenters uppmärksamhet. Numera har digitaliseringen av marknadskommunikation lett till att konkurrensen om konsumenters uppmärksamhet är hårdare än någonsin. Kvinnor sexualiseras i högre grad än män och denna sexualisering har både ökat och tagit sig an nya former. Samtidigt som sexualiseringen av kvinnan förekommer befinner sig världen i fjärde vågens feminism vilket sätter press på marknadsföringskulturen. Att sexualiseringen av kvinnan inom marknadskommunikation kan samexistera med en alltmer utsträckt feministisk rörelse utgör ett mysterium vilket väckte vårt intresse att utföra denna studie. Tidigare forskning har haft ett starkt fokus på sexuella symboler som enskilda enheter vilket gör att ett forskningsgap dessutom existerar kring hur dessa symboler samverkar för att formge sexuella budskap. Studiens syfte är att förklara hur sexualiseringen av kvinnor tar form i fotografier publicerade som digital marknadskommunikation på sociala medier, hos modeföretag av typen fast fashion. Frågeställningarna vi ämnar besvara är följande: Hur ser symbolik för sex ut i bilder publicerade på instagram, utifrån innehåll med kvinnliga modeller? På vilka sätt används symboler för sex för att forma sexuella budskap i dessa bilder? Vilka sexuella budskap är det som utformas i dessa bilder? Vi studerar hur sexuella symboler används och kombineras för att identifiera vilka sexuella budskap som förekommer inom digital marknadskommunikation idag. Som grund till studien ligger ett teoretiskt ramverk som använts för att utveckla en analysmodell för sexualisering av kvinnor i bilder. Studien är fokuserad på tre fall vilka utgörs av modeföretag av typen fast fashion. Datainsamling av bilder har gjorts från respektive företags instagramkonto och bilderna har sedan analyserats genom semiotisk bildanalys utifrån den analysmodell vi själva tagit fram. Resultatet visar på fyra olika sexuella budskap som förekommer inom digital marknadskommunikation och hur symboler för sex används för att formge dessa. Resultatet påvisar att en isolerad symbol inte gör en bild sexuell, utan att de måste kombineras för att de sexuella budskapen ska uppstå. De sexuella budskap som identifierats är känslan att vara på plats med modellen, utrymme för fantasi, sexuell makt och sexigt utseende. Studiens resultat bekräftar tidigare forskning kring vilka symboler för sex som förekommer inom marknadskommunikation. Resultatet utvecklar även tidigare forskning och bidrar med ny teoribildning genom att identifiera hur dessa symboler används för att skapa sexuella budskap och vilka budskap som förekommer. Resultatet tyder också på är att sexualiseringen inom marknadskommunikation idag sker på ett subtilt sätt. Studien är begränsad till segmentet fast fashion, vidare forskning föreslås därför undersöka sexuell symbolik i andra segment av modebranschen. Studien är också begränsad till samtiden, vidare forskning föreslås som jämför sexuella budskap idag med hur dem formgetts historiskt. / Sexualized messages have since long ago been used as a strategic tool to create and maintain the attention of consumers. The digitalization of marketing communication has led to an especially increased competition for consumers' attention. Women are being sexualized more than men and this sexualization has both increased and taken on new forms. While this sexualization of women are carried through, the world is experiencing a fourth wave of feminism which is putting pressure on the marketing culture. That these two phenomena can coexist creates a mystery which awakened our interest to execute this study. Previous research has had a strong focus on solely symbols for sex, which means that there also exists a research gap how these symbols are being used to create sexual messages.The purpose of this study is to explain how the sexualization of women takes form in photographs published as digital marketing communication on social media, by fast fashion companies. The questions we intend to answer are: based on content with female models, what symbols for sex are used in pictures published on Instagram? In which ways are symbols for sex being used to create sexual messages in these pictures? What sexual messages are being created? The thesis is written in Swedish. We study how symbols for sex are being used and combined to identify what kind of sexual messages that exist in digital marketing communication today. A theoretical framework lays ground for the study and an analysis model for sexualization of women in pictures has been developed based on this framework. The study is focused on three cases in the form of fast fashion companies. Data collection was carried out through the collection of pictures from the company’s instagram accounts, and the data were analyzed through a semiotic picture analysis with help of the analysis model. The result of the study identifies four different sexual messages that exists in digital marketing communication and shows how symbols for sex are being used to create these. The results also shows that a symbol alone does not make a picture sexual, but that they need to be combined for sexual messages to be created. The sexual messages which were identified are the following: the feeling to be beside the model, room for sexual fantasies, sexual power and sexy appearances. The result of the study confirms previous research on what symbols for sex that are being used in marketing communication. Our results also expand previous research and contributes with new theories. This through the identification of how symbols for sex are being used to create sexual messages and what these messages are. The results also indicate that the sexualization of women nowadays is carried out in a discrete way. This study is limited to the fast fashion segment. Future research could examine if the sexualization of women takes different forms in other segments. This study is also limited to current day. Future research could therefore compare contemporary sexualization of women with historical such.

Background: The following study focuses on the area of personalisation within streaming services and how vocabulary of playlist names and categories affect expectations and satisfactions. The wording of personalised items is important to convey that content is directly made for a user, yet there are limited studies that explore what users anticipate and if the message conveys correct information to then lead to satisfaction. Purpose: By using Spotify as the prime focus, this research aims to uncover how the vocabulary used in the categories of playlists and playlist titles impacts the user’s expectations and satisfaction with the actual playlist content. Method: The study uses a qualitative approach and semi-structured interviews as data collection. The interviews proceeded with open-ended questions to be able to gain a deeper understanding of the participants opinions and experiences. The analysis of the data is interpreted deductively through a thematic analysis which allowed for common topics, ideas and repeated meanings to be conveyed.

To the religiously minded, few things carry greater importance than a connection to the divine. For centuries, the literature of prophets and the work of gifted artists have served to create a liminal space where man and Maker can meet. The advent of cinema and the creation of the Internet pose unique questions for the artist seeking to lead an audience toward an encounter with God. In a modern world where discretionary time is dominated by on-demand video streaming, the value of understanding cinema and its myriad potential is particularly relevant. As a religious organization, The Church of Jesus Christ of Latter-day Saints has eagerly (and to a certain extent, uniquely) embraced and used film to further its aims. This thesis will further the conversation already begun on the topic of spirituality in official LDS Church productions, particularly adding new analysis regarding the form and content of more recent institutionally produced films. How do stylistic trends in recent official film productions of the LDS Church relate to the broader academic and theological discussion regarding cinematic spirituality? After the introduction and thesis overview in Chapter 1, Chapter 2 will provide a survey of prominent works regarding cinematic spirituality. Theories that entertain how movies speak to human spirits are varied and highly subjective. Many theories about what makes a work "spiritual" grow from particular religious traditions and are informed by that theorist's beliefs about God's nature. Some theories are dependent on loosely measured criteria (editing pace, complexity of music, distance between camera and subject, etc.), while others rely almost entirely on the "feeling" a work conveys (which may or may not be determined by objectively measurable parts).Chapter 3 relates the prominent theories laid out in Chapter 2 to the cinematic efforts made by The Church of Jesus Christ of Latter-day Saints in the past two decades. Examining the form and content of these media projects will reveal trends that indicate inherent assumptions on the part of the LDS Church's media department regarding the purpose and potential of spirituality and film. Chapter 4 explores how the Church's typical approach compares and contrasts with films made by independent Latter-day Saint filmmakers. Some stylistic possibilities will be derived from the efforts of Mormon artists more generally and may have implications for how Latter-day Saint films could help spiritually engage audiences.

Standardized, collaborative decision-making processes have already been implemented at some network-relevant airports, and these can be further enhanced through data-driven approaches (e.g., data analytics, predictions). New cost-effective implementations will also enable the appropriate integration of small and medium-sized airports into the aviation network. The required data can increasingly be gathered and processed by the airports themselves. For example, Automatic Dependent Surveillance-Broadcast (ADS-B) messages are sent by arriving and departing aircraft and enable a data-driven analysis of aircraft movements, taking into account local constraints (e.g., weather or capacity). Analytical and model-based approaches that leverage these data also offer deeper insights into the complex and interdependent airport operations. This includes systematic monitoring of relevant operational milestones as well as a corresponding predictive analysis to estimate future system states. In fact, local ADS-B receivers can be purchased, installed, and maintained at low cost, providing both very good coverage of the airport apron operations (runway, taxi system, parking positions) and communication of current airport performance to the network management. To prevent every small and medium-sized airport from having to develop its own monitoring system, we present a basic concept with our approach. We demonstrate that appropriate processing of ADS-B messages leads to improved situational awareness. Our concept is aligned with the operational milestones of Eurocontrol’s Airport Collaborative Decision Making (A-CDM) framework. Therefore, we analyze the A-CDM airport London–Gatwick Airport as it allows us to validate our concept against the data from the A-CDM implementation at a later stage. Finally, with our research, we also make a decisive contribution to the open-data and scientific community.

Syftet med den här uppsats är att undersöka varför människor med barndomstrauma kan finna mytologiska symboliska berättelser i existentiell kultur läkande. De frågor som ställs är: På vilket sätt kan berättelser om superhjältar ge ökad förståelse om barndomstrauma, både för de som själva upplevt det, samt de som inte upplevt det? Hur kan berättelser om superhjältar verka psykiskt läkande vid barndomstrauma? Vilken betydelse har känslor i läkandeprocessen av barndomstrauma? Material som använts är TV-serien Moon Knight och kommentarer från YouTube. Teoretiska perspektiv som används är positiva psykologiska teorier, John P. Wilsons avgrundupplevelse och Viktor Frankls viljan till mening samt analytiska teorier om filmtolkning och hur det digitala samhället kan ge en existentiell kontext, med Jung, Tilander och Duppils forskning. Metoden som använts är grundad teori (GT). Tidigare forskning har visat ett samband mellan meningsskapande och populärkultur, främst berättelser om superhjältar, likaså de psykiskt läkande effekter film och TV-serier kan ha. Barndomstrauma har visat både negativa risker och positiva aspekter och har stor psykisk inverkan även i vuxen ålder. Den här uppsatsen visar ett samband mellan barndomstrauma och en ökad förmåga, förståelse, begär och upplevelse av existentiellt meningsskapande från mytologiska symboliska budskap från populärkultur, i uppsatsen benämns det existentiell kultur som även förklaras närmre. Det ger psykiskt läkande effekter och bidrar till välbefinnande och själslig helhet som kan jämföras med det som kan upplevas i religiösa sammanhang. Dessa resultat är viktiga eftersom barndomstrauma och meningsskapande i populärkultur är relativt outforskade områden men som kan komma till hjälp för barn och vuxna som upplevt barndomstrauma. Det blir ett sätt att både förstå och hjälpa dessa, likaså ett sätt för dem att enklare förstå sig själva för att sedan kunna läka och finna välbefinnande. / The aim of this paper is to investigate why people with childhood trauma can find mythological symbolic stories in existential culture healing. Questions asked: In what way can stories about superheroes provide increased understanding about childhood trauma, both for those who have experienced it themselves, as well as those who have not? How can stories about superheroes have a psychological healing effect following childhood trauma? What is the importance of emotions in the healing process of childhood trauma? Materials used are the TV series Moon Knight and comments from YouTube. Theoretical perspectives used are positive psychological theories, John P. Wilson's the abyss experience and Viktor Frankl's will to meaning as well as analytical theories about film interpretation and how the digital society can provide an existential context with Jung, Tilander, and Duppils’ research. The method used is grounded theory (GT). Previous research has shown a connection between meaning-making and popular culture, mainly stories about superheroes, as well as the psychological healing effects from films and TV series. Childhood trauma has shown both negative risks and positive aspects and has a large psychological impact even in adulthood. This paper shows a connection between childhood trauma and an increase in ability, understanding, desire and experience of existential meaning-making from mythological symbolic messages from popular culture, called existential culture in this paper, a term that will be explained. It provides psychological healing effects and contributes to well-being and a spiritual wholeness that can be compared to some religious experiences. These findings are important because childhood trauma and meaning-making in popular culture are relatively unexplored areas but can be helpful for children and adults who have experienced childhood trauma. It becomes a way to both understand and help these, as well as a way for them to understand themselves more easily, to heal and find an inner peace.