This paper was conducted with the purpose of estimating a monetary value of leisure (VL) time for the population in Sweden. The model used is developed by Jara-Diaz et. al. (2008). Due to the lack of studies of the value of leisure time for the Swedish population parameter values for Germany and Switzerland was used. This since their population characteristics is most like the Swedish population characteristics and represents both higher and lower levels of taxes and wage rates. The parameter values stand for an average benefit of having leisure time from a study in Karlsruhe, Germany, and Thurgau, Switzerland, and was used in a combination with Swedish statistics to obtain a value of leisure time. Results from Jara-Díaz et. al. (2008) shows that the population in Thurgau has a higher value of leisure time, most likely since they have a higher wage rate and a lower tax than the population in Germany, but the parameters from Germany are higher. The results therefore show a higher value of leisure time with estimates from Karlsruhe. The value of leisure time represents 35%-208% of the wage rate after tax with parameter values from Karlsruhe, and 23%-137% of the wage rate after tax with parameter values from Thurgau. The value of leisure time correlates with income and the result show that to have a positive value one need to have a yearly income closer to 200 000 SEK after tax. For people under 200 000 SEK the value of leisure was negative, in other words, they are unwilling to pay for an hour of leisure time. The results from the model is a form of willingness to pay for one additional hour of leisure time. A Monte Carlo simulation was conducted on the average value of parameter α (average individual preferences of sparing time for consumption) and β (average individual preferences of sparing time for activities). The author assumes that the population in Sweden would be most likely to have an average benefit that is located between the estimates of the average benefit for Karlsruhe and Thurgau. The analysis shows that for people of age 20-64 years the median of leisure time is 165 SEK, and for the younger ones, 16- 19 years, the median value of leisure time is 4 SEK. / Den här uppsatsen gjordes med syftet att ta fram ett monetärt värde för fritid (Value of Leisure, VL) för den svenska populationen. Modellen som används har tagits fram av Jara-Diaz et.al. 2008. I brist på studier av det monetära värdet för fritid för den svenska populationen har parametervärden för andra länder med liknande populationskaraktäristikan jämförts. Valet föll slutligen på Tyskland och Schweiz, då dessa länder även representerar högre och lägre nivåer av skatt och löner jämfört med Sverige. Parametervärdena står för en genomsnittlig nytta av att ha fritid från en studie gjord i Karlsruhe, Tyskland och i Thurgau, Schweiz och används i kombination med svensk statistik för att få fram ett värde av fritid. Resultat från Jara-Díaz et. al. (2008) visar att populationen i Thurgau har ett genomsnittligt högre värde på fritid, troligtvis för att de har en högre genomsnittlig timlön och en lägre skatt än populationen i Karlsruhe, men parametervärden från Karlsruhe är högre än de från Thurgau. Studiens resultat visar därför ett högre värde av fritid med parametervärden från Karlsruhe. Värdet sträcker sig mellan 23%- 137% av lönenivån efter skatt med estimat från Thurgau och mellan 35%-208% av lönenivån efter skatt med estimat från Karlsruhe. Värdet för fritid korrelerar med inkomsten och siffrorna visar att individen behöver ha en årsinkomst på närmare 200 000 kr efter skatt för att ha ett positivt värde. För de som tjänar under 200 000 kr är värdet negativt, med andra ord, de är ovilliga att betala för fritid. Resultatet från modellen är en form av betalningsvilja för att få ytterligare en timma fritid. En Monte Carlo simulering har gjorts med genomsnittet av α (genomsnittlig individuella preferenser att avvara tid för konsumtion) och β (genomsnittlig individuella preferenser att avvara tid till aktiviteter). Detta eftersom författaren anser att populationen i Sverige sannolikt skulle ha en genomsnittlig nytta som är värderad mellan den genomsnittliga nyttan för Karlsruhe och Thurgau. Analysen visar att medianen för värdet av fritid är 165 SEK för individer 20-64 år, och för de yngre, 16-19 år, är medianen för värdet av fritid 4 SEK.

Embora haja um consenso sobre a importância do valor da marca, um modelo de estimação único e uniformemente aceito ainda não surgiu, nem na perspectiva baseada no cliente ou consumidor nem na perspectiva da firma ou financeira. Assim, os profissionais de marketing ainda são desafiados a estimar o valor da marca. Além disso, é importante para a construção de um modelo de estimativa de valor da marca detectar as percepções dos consumidores e também apresentar uma estimativa monetária do valor da marca, satisfazendo às exigências de financistas, contabilistas e acionistas empresariais. A maioria dos modelos de valor da marca baseado no consumidor existentes não oferece uma estimativa monetária do valor da marca e muitos modelos de valor da marca baseado na firma não observam as percepções dos consumidores. A maioria deles não avalia o desempenho das marcas em futuros períodos de tempo. Esta pesquisa desenvolveu um modelo que permite estimar o valor da marca observando as probabilidades de escolha (manutenção ou troca) de marca pelos consumidores, com a aplicação da Matriz de Troca Markov. A matriz de troca de marca foi estimada por um estudo transversal, utilizando um modelo de escolha logit, analisando todas as marcas competidoras no mercado. Esta pesquisa também investigou o valor monetário da marca, utilizando o mecanismo de fluxo de caixa descontado. O modelo permite o cálculo do valor da marca de um produto, em particular, bem como o cálculo do valor da marca da empresa. Além disso, o modelo possibilita o estabelecimento da relação entre o mindset do cliente e a avaliação do desempenho de marca no mercado, comparando a marca de seus concorrentes. A integração entre valor da marca baseado no consumidor e valor da marca baseado na firma permite estimar o retorno financeiro das ações de marketing, verificando a contribuição de cada um dos condutores (consciência de marca, qualidade percebida, lealdade à marca, valor percebido, personalidade da marca e associações organizacionais) ao valor marca. / Although there is a consensus about brand equity importance, a single, uniformly accepted estimation model has not yet emerged, neither from consumer-based brand equity or firm or financial-based brand equity perspectives. Hence, marketing professionals are still challenged to estimate the value of the brand. Furthermore, it is important to build a brand equity estimation model, which detects the consumers’ perceptions and also presents a monetary estimation of brand equity, satisfying shareholders’ requirements. Most of the existent consumer-based brand equity models do not offer a monetary estimation of brand equity and many firm-based brand equity models do not observe consumers’ perceptions. Most of them do not evaluate the brands’ performance in future periods of time. This research developed a model that permits estimation of brand equity observing the consumers’ brand choices probabilities (purchase maintenance and brand-switching), by applying the Markov Matrix. The brand-switching matrix was estimated by a cross-sectional survey, using a logit choice model, analyzing all competing brand. This research also investigated the monetary value of the brand, using the discounted cash flow mechanism. Our model allows the calculation of the value of the brand of a product, in particular, as well as the calculation of the company's brand. Our model enables the establishment of the link between customer mindset and evaluating the performance of brand in market, comparing the brand to its competitors. The integration between consumer-based brand equity and firm or financial-based brand equity allows the estimation of the financial return of marketing actions, checking the contribution of each of the drivers (brand awareness, perceived quality, brand loyalty, perceived value, brand personality and organizational associations) in brand equity.

A successful Chemical Enhanced Oil Recovery (CEOR) program starts with a proper process selection for a given field, followed by a formulation of the batch components and a representative simulation step. Also, lab studies, field data, pilot testing, and economic analyses are required before project implementation. This work discusses the state of the art of the Surfactant-Polymer flood (SP) EOR technique, specifically for carbonate reservoirs, and states a methodology mixing laboratory, literature and reservoir simulation, to assess its applicability under economic and geological uncertainties. First, it is explained concepts related to the research, such as polymer, surfactant, microemulsion, functionalities of each chemical injected, advantages, and disadvantages. Second, a state of the art is developed about recent SP advances. Third, it is described the laboratory method being used to evaluate some properties of the chemicals injected for the Polymer flooding (PF) and SP flooding. Later, the simulation study step being conducted is explained, which will define the volume recovered and Net Present Value (NVP) obtained for the PF, SP injections and water flooding, in different economic and geological scenarios for two models resembling carbonate Brazilian reservoirs. Finally, it is discussed the results obtained, future researches that could be performed, and the respective bibliography. As part of this research, it was verified the Xanthan gum shows adequate results at different concentrations; that a surfactant specifically selected for a carbonate rock with low Interfacial tension and low adsorption is required; also that for the Lula based model although the polymer flooding and Surfactant-Polymer simulation brought some benefits, when compared with the waterflooding, on different economic scenarios and geological models, the high cost associated to the chemical handling facilities and volume spent do not make favorable its application in any scenario. On the contrary for the Cerena I field model, it was found the SP and Polymer flooding on all cases brought better results when compared with the water injection. Concluding that the performance and success of a CEOR program require finding the correct slug characteristics for the unique conditions of each reservoir. In this research the reservoir with higher production rates made possible the use of Chemical EOR presenting better results than a water injection however in the smaller model they were not economically viable due to the additional associated prices. / Um programa bem-sucedido de recuperação melhorada de petróleo por método químico (CEOR) começa com uma seleção precisa do processo para um determinado campo, seguido pela formulação dos componentes e uma etapa de formulação representativa. Adicionalmente, testes laboratoriais, dados de campos, testes pilotos e análises econômicas são necessárias antes da implementação de um projeto. Este trabalho discute o estado da arte da técnica de recuperação melhorada de petróleo (EOR) pela injeção de surfactante-polímero (SP), especificamente para reservatórios carbonáticos e, utilizada uma metodologia baseada em dados de laboratório, literatura e de simulação de reservatório para avaliar sua aplicabilidade sob incertezas econômicas e geológicas. Primeiramente, são explicados conceitos necessários a este trabalho relacionados com polímero, surfactante, microemulsão, funcionalidades de cada produto químico injetado, vantagens e desvantagens. Em segundo lugar, um estado da arte é desenvolvido sobre os avanços recentes do SP. Após, descreve-se os métodos laboratoriais utilizados para avaliar algumas propriedades dos produtos químicos usados nas injeções de Polímeros (PF) e SP. Posteriormente, é explicada a etapa do estudo de simulação, que definirá o volume recuperado e o valor presente líquido (NVP), obtidos para injeções PF, SP e água, em diferentes cenários econômicos e geológicos, para dois modelos semelhantes a reservatórios carbonáticos brasileiros. Por fim, são discutidos os resultados obtidos, sugestões de trabalhos futuros e apresentação da bibliografia. Como parte desta pesquisa, verificou-se que a goma xantana apresenta resultados consistentes em diferentes concentrações e que é necessário um surfactante especificamente selecionado para uma rocha carbonática, possuindo baixa tensão interfacial e baixa adsorção. Para o modelo baseado em Lula, embora a simulação de injeção de polímero e surfactante-polímero tenham trazido alguns benefícios, quando comparados com a injeção de água, em diferentes cenários econômicos e modelos geológicos, o alto custo associado às instalações de manipulação química e volume gasto não favorece sua aplicação em qualquer cenário. Por outro lado, no modelo de campo Cerena I, verificou-se que as injeções de SP e de polímero, em todos os casos, trouxeram melhores resultados quando comparadas com a injeção de água. Concluindo, o desempenho e o sucesso de um programa de CEOR exige encontrar as corretas características de slugs para condições únicas de cada reservatório. Neste trabalho, o reservatório com maiores taxas de produção infere que o método químico de EOR apresente melhores resultados quando comparado com a injeção de água.

Syfte: Det finns en stor brist på kunskap om att översätta klimatpåverkan till ett monetärt värde. Forskare har under flera decennium studerat och forskat inom området och tagit fram flera metoder och verktyg inom LCC (Livscykelkostnad). Forskarna frågar sig varför inte dessa används i branschen? Målet med denna studie är att ta fram ett arbetssätt för att med hjälp av LCA (Livscykelanalys) utföra en LCC med invägd miljökostnad. Metod: De metoder som används för att nå målet med arbetet är mailintervjuer, observationer, dokumentanalys och litteraturstudie. Resultat: Arbetet beskriver att kommunala bostadsbolag inte använder sig av LCC i någon större utsträckning. En fallstudie har utförts på två hus i Kv. Vingpennan 2 i Kungsängen. Arbetet presenterar utifrån fallstudien, ett arbetssätt där miljökostnad översätts till ett monetärt värde med hjälp av LCA och LCC. Konsekvenser: Eftersom kommunala bostadsbolag inte arbetar med LCC analyser i den utsträckning som skulle behövas i nuläget skulle någon form av krav från kommun kunna bli aktuellt. Byggnation som är en stor koldioxidbov skulle behöva en sådan typ av krav, i form av till exempel en koldioxidskatt som räknas fram i början av varje nytt byggprojekt. Orsakerna varför inte LCC används i någon större utsträckning är många. Osäkerhetsfaktorerna för uppskattning av ett monetärt värde för miljöpåverkan inom LCC anses vara en bidragande orsak. Om dessa krav som detta arbete föreslår skulle ställas på beslutsfattarna då tvingas de att lära sig att arbeta aktivt med LCC. Den nya ISO standarden 14008:2019 kan vara en början till fungerande arbetsmetoder med LCC där miljökostnaden kan räknas fram. Begränsningar: Val av metoder och strategier har varit passande för detta arbete. Det som dels har begränsat resultatet är att fallstudien endast pågått en kort tid i projektet Kv. Vingpennan 2 och dels att det finns olika LCA-verktyg på marknaden. Innehållet i dessa LCA-program kan ha begränsat arbetet då de inte är exakta med verkligheten. De osäkerhetsfaktorer som finns i en LCC analys kan göra att den som utför analysen kan tolka de olika faktorerna på olika sätt och därför få olika resultat. / Purpose: There is a lack of knowledge of translating environmental cost to a monetary value. Sientcis has during the last decades studied and researched the field and developed several methods and tools within the Life cycle cost (LCC). The researchers are wondering why these are not used in the industry? The goal in this study is to develop a working method on how to build better for the climate using Life cycle assessment (LCA) and LCC. Method: The methods used to reach the goal of the study are mail interviews, observations, document analysis and literature review. Findings: The result of the study describes that municipal housing companies do not use LCC a lot. A case study is done on two houses in Kv. Vingpennan 2 in Kungsängen, Jönköping. The study presents, based on the case study a method for working with LCC with a environmental cost translated into a monetary value by using LCA. Implications: Since municipal housing companies at present do not work with LCC analyses to the extent that would be needed, some kind of demands from the municipality could be relevant. The construction sector is emitting a lot of carbon dioxide that is why some kind of tax should be calculated in the beginning of a new building project. There are many reasons why LCC is not so much in use. The uncertainty factors for estimating a monetary value for the environmental cost within the LCC might be a contributing factor. If the requirements that we propose would be put to the decision makers they would be forced to learn how to and work with LCC. The new ISO standard 14008:2019 could be the beginning of work methods for LCC where the environmental cost could be calculated. Limitations: The choice of methods and strategies for this study has been appropriate. The limitation is that the case study has only been studied over a shorter time of the studied projects time and that there is a lot of different programs for making a LCA and the materials in those programs is not always the exact same as in the real project. The uncertainties in an LCC could make the results variate a lot depending on who makes it.

Syftet med studien har varit att undersöka om det är möjligt att tillämpa en beslutsmodell för att lösa ett problem avseende anbudsstrategi vid offentlig upphandling. När ett företag har en kund som omfattas av lagen om offentlig upphandling gäller särskilda regler vid upphandlingar. För ett företag är det viktigt att känna till dessa regler vid inlämning av anbud. Detta är dock oftast inte tillräckligt för att vinna en upphandling, eftersom det då också gäller att deras produkts jämförelsepris är lägre än konkurrenternas. En beslutsmodell, baserad på data från tidigare upphandlingar, har tagits fram för att kunna underbygga ett verktyg gällande anbudsstrategi. Beslutsmodellen är uppbyggd av diverse teorier som beslutsmatris, beslutsträd, lognormal fördelning och förväntat monetärt värde. Tillvägagångssättet har bestått av insamling av information och data via intervjuer, samt andra källor såsom litteratur, artiklar, uppsatser och upphandlingar, där metoden design science har använts. Utifrån en generell beslutsmatris och ett beslutsträd samt beräkningar har beslutsmodellen kunnat tas fram. Beslutsmodellen är i första hand avsedd för att underbygga ett verktyg för företag som är leverantör av eldrivna rullstolar men skulle även kunna appliceras i andra typer av upphandlingar. Beslutsmodellen kan ge stöd till ett verktyg som i sin tur skulle kunna användas av beslutsfattare. Beslutsfattarna får dock inte endast utgå från dess information, som är baserad på tidigare upphandlingar, utan bör också analysera konkurrenternas nutidssituation. Nyckelord: Beslutsmodell, offentlig upphandling, anbudspris, jämförelsepris, beslutsfattare, beslutsmatris, beslutsträd, lognormal fördelning, förväntat monetärt värde / The aim of the study has been to investigate if it is possible to apply a decision model when solving a problem with bidding strategies in public procurement. When a company has costumers comprehended by the laws in public procurement, there are certain rules involved. For a company it is important to be aware about these rules, when setting their bids. Though this is often not enough for a winning procurement, because of the fact that the products comparison prices need to be lower than the competitors'. A decision model, based on data from earlier procurements, has been developed to reinforce a tool with bidding strategies. The decision model is composed by various theories, like decision matrix, decision tree, lognormal distribution and expected monetary value. The procedure through the study has contained data and information acquisition via interviews and other references like literature, articles, thesis and procurements. Based on a general decision matrix and a decision tree, as with calculations, the decision model has been generated. The decision model is mainly designed to reinforce a tool for companies supplying electric wheelchairs to costumers but could also be applicable in other types of procurements. The decision model could be a support when constructing a tool, which consequently could be used by decision makers. The decision makers can however not only adopt the ideas based on earlier procurements. They also need to analyse the competitors’ situations in present time. Keywords: Decision model, public procurement, bidding prices, comparison prices, decision maker, decision matrix, decision tree, lognormal distribution, expected monetary value

This dissertation addresses research questions related to defining a smart city and the associated activities. The general research question is explored in the dissertation via the conduct of three related studies. The finding from these three investigations are presented in the results section as 3 essays that collectively examine the smart city phenomena as it has emerged within the City. Essay 1 assesses building municipal open data capability. The study proposed an Opendata Roadmap Framework to enhance the organization's dynamic capability. The results provide a valuable practical framework to help cities develop open data capability. The results also provide a comparative study or benchmark for similar initiatives with other regional cities and within the nation. Essay 2 measures the residents' understanding and beliefs about smart cities. This portion of the research used a qualitative method that included interviewing residents and city officials to understand their definition of a smart city and what they believe makes a city smart. The interviews focused on understanding resident engagement because it is an important characteristic of a smart city. The gap between the city officials and residents understanding was examined. In addition, the interviews help identify essential factors associated with smart cities like trust in government, perceived security, perceived privacy, trust in technology, and perceived monetary value. Essay 3 examines the acceptance of smart city technologies and factors that affect the adoption of such technologies. This essay uses the insights from the other two essays to propose a smart city Unified Theory of Acceptance and Use of Technology (UTAUT) extension labelled Smart City UTAUT (SC-UTAUT). The new proposed model was tested using a survey method. The 1,786 valid responses were used to test the proposed structural equation model using Smart PLS. Results show a significant relationship between trust in technology, trust in government, perceived monetary value, effort expectancy, self-efficacy, and behavioral intention. The dissertation concludes with a summary of how the three essays make a cumulative contribution to the literature as well as providing practical guidance for becoming a smart city.

近年來GPS相關產品與各項應用蓬勃發展，當中又以GPS手持裝置最受人矚目，根據各項數據顯示，GPS手持裝置的出貨量近年來呈現高度的成長，GPS手持裝置產品與其相關應用無疑是當前最具前景的產業之一。然而目前有關GPS的研究多半偏向技術為主，鮮少有研究以消費者為焦點從事研究，因此本研究將朝這個方向出發，主要探討影響消費者GPS手持裝置採用意願的相關影響因素。 本研究以科技採用模型為主要的理論依據，在經過文獻探討後將影響因素分成個人因素、社會因素與科技因素三大類，並據此發產出相關研究架構。同時本研究採用研究調查法，以北部大專以上學生為主要抽樣對象，紙本問卷與網路問卷共回收有效問卷286份。在經過資料分析後，發現個人創新性、自我效能、知覺服務可獲得性、社會影響各會以不同方式影響消費者GPS手持裝置行為採用意願。本研究並據此對實務與後續研究提出相關建議。