Every organization has a corporate image (beyond its control) which is mainly formed by its corporate identity (which it can control). This means that organizations have to manage their images. A positive image is particularly important for non-profit organizations, since these organizations depend on the goodwill of their publics for their existence. NG Welsyn is a well known welfare organization, famous for its bond with the Dutch Reformed church. Its two main sources of income, namely the state and members of the church have different opinions about the spending of funds. The state expects NG Welsyn to play a role in transformation, while members of the church want their needs to be catered for first. This, along with the decrease in funds from church members forced NG Welsyn to research its image among Dutch Reformed church members. In order to determine the image of NG Welsyn, an external public relations audit was formed through the use of questionnaires, focus groups and semi-structured interviews. Theoretical knowledge with regard to corporate image and identity as well as attitude formation was used as theoretical framework within the context of strategic communication management by non-profit organizations. The attitudes of church members on the elements of corporate identity were researched to determine the organization's image. The results show that the church members don't have a positive or negative image of NG Welsyn, since they don't have enough information about the organization. There is currently no relationship between the two parties. The main conclusion is that NG Welsyn can improve its image by the strategic management of communication with important publics. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.

Starting from the standpoint of antiracist feminists in Southern Ontario, Canada, I examine the everyday social organization of antiracist feminist activism. Using key concepts from institutional ethnography and other critical research methods, I explore how women of colour activists engage, contest and modify existing social relations within women’s organizations to craft antiracist feminist organizational change. I describe how women of colour negotiate their antiracist, feminist and social justice commitments in ways which both respond to, and are constitutive of, contradictory social relations within women’s organizations. An analysis of in-depth interviews with women of colour activists reveals dialectic processes of accountability in their everyday antiracist feminist practice. Activists are accountable, on the one hand, to hierarchical relations within the daily practices of women’s organizations, and, on the other hand, to other feminist, antiracist and social justice activists. I describe how relations of accountability, named respectively, organizational accountability and activist responsibility, socially organize women of colour’s everyday experience of antiracist feminist activism. In particular, I argue that organizational accountability must be understood as relations of hierarchical answerability within the organization that extend outside the organization, while activist responsibility needs to be seen as the relations by which activists become accountable to other activists in the enactment of an explicitly antiracist feminist praxis. I describe further how women of colour creatively and consciously do antiracist feminist activism by mobilizing and negotiating both sets of relations of accountability to develop antiracist feminist social and organizational change. I highlight the importance of everyday activist work by revealing the ways women of colour seize the potential for crafting antiracist feminist change through relations of accountability. Significantly, this study offers a conceptualization of everyday antiracist feminist activist practice as a negotiation of relations of accountability.

Starting from the standpoint of antiracist feminists in Southern Ontario, Canada, I examine the everyday social organization of antiracist feminist activism. Using key concepts from institutional ethnography and other critical research methods, I explore how women of colour activists engage, contest and modify existing social relations within women’s organizations to craft antiracist feminist organizational change. I describe how women of colour negotiate their antiracist, feminist and social justice commitments in ways which both respond to, and are constitutive of, contradictory social relations within women’s organizations. An analysis of in-depth interviews with women of colour activists reveals dialectic processes of accountability in their everyday antiracist feminist practice. Activists are accountable, on the one hand, to hierarchical relations within the daily practices of women’s organizations, and, on the other hand, to other feminist, antiracist and social justice activists. I describe how relations of accountability, named respectively, organizational accountability and activist responsibility, socially organize women of colour’s everyday experience of antiracist feminist activism. In particular, I argue that organizational accountability must be understood as relations of hierarchical answerability within the organization that extend outside the organization, while activist responsibility needs to be seen as the relations by which activists become accountable to other activists in the enactment of an explicitly antiracist feminist praxis. I describe further how women of colour creatively and consciously do antiracist feminist activism by mobilizing and negotiating both sets of relations of accountability to develop antiracist feminist social and organizational change. I highlight the importance of everyday activist work by revealing the ways women of colour seize the potential for crafting antiracist feminist change through relations of accountability. Significantly, this study offers a conceptualization of everyday antiracist feminist activist practice as a negotiation of relations of accountability.

Every organization has a corporate image (beyond its control) which is mainly formed by its corporate identity (which it can control). This means that organizations have to manage their images. A positive image is particularly important for non-profit organizations, since these organizations depend on the goodwill of their publics for their existence. NG Welsyn is a well known welfare organization, famous for its bond with the Dutch Reformed church. Its two main sources of income, namely the state and members of the church have different opinions about the spending of funds. The state expects NG Welsyn to play a role in transformation, while members of the church want their needs to be catered for first. This, along with the decrease in funds from church members forced NG Welsyn to research its image among Dutch Reformed church members. In order to determine the image of NG Welsyn, an external public relations audit was formed through the use of questionnaires, focus groups and semi-structured interviews. Theoretical knowledge with regard to corporate image and identity as well as attitude formation was used as theoretical framework within the context of strategic communication management by non-profit organizations. The attitudes of church members on the elements of corporate identity were researched to determine the organization's image. The results show that the church members don't have a positive or negative image of NG Welsyn, since they don't have enough information about the organization. There is currently no relationship between the two parties. The main conclusion is that NG Welsyn can improve its image by the strategic management of communication with important publics. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.

Studien undersöker samt diskuterar vilka kommunikationsstrategier ideella organisationer använder för att nå externa intressenter och svarar på följande frågor: Vilka kommunikationsstrategier använder ideella organisationer för att nå externa intressenter? Finns likheter respektive skillnader i hur ideella organisationer kommunicerar, vilka? Studiens teoretiska ramverk bygger på ideella organisationers möjligheter samt utmaningar med perspektiv på strategisk kommunikation. Den primära metod som används är en kvalitativ textanalys av Cancerfondens samt Ung Cancers hemsida då vi granskar hur organisationerna strategiskt arbetar i sin kommunikation. Textanalysen kombineras med kvalitativa samtalsintervjuer och används som komplement för att lyfta samt stödja resonemang. Resultatet visar att Cancerfonden och Ung Cancer på olika vis är duktiga kommunikatörer inom ramen för ett gott anseende. Cancerfonden med fokus på forskningsfinansiering och kunskapsspridning är transparenta och konsistenta i sin kommunikation då statistiska redogörelser och resultat genomsyrar hemsidan. Ung Cancer låter på ett systematiskt sätt integrera frivilliga i kommunikationsprocessen och gör sig mer mottaglig samt öppen för dialog med externa intressenter, vilket resulterar i mer intima relationer med medlemmar. Vad som förenar organisationerna är deras initiativ att göra skillnad. Trots lika engagemang mynnar deras visioner ut i olika spår därmed krävs olika kommunikationsstrategier i den externa kommunikationen.

This study aims to advance the understanding of Digital Opportunity Trust’s (DOT) value proposition by characterizing the ‘modus operandi’ and to develop a method to explore the impact of entrepreneurship in the developing (or under-developed) regions of the world undertaken by Digital Opportunity Trust. DOT is an initiative to help reduce poverty, and to achieve greater social and economic stability by empowering people with skills and knowledge by utilizing new technologies in their communities. Prior research suggests the adaptation of ‘Information and Communication Technology’(ICT) and technological advancement as a means of addressing 500 million people worldwide, those residing at the ‘bottom of the pyramid’ (Prahalad, 2005) for an effective social transformation. “Digital Opportunity Trust (DOT)” is one of the not-for-profit (NFP) / non-governmental organizations (NGO), which strives to accomplish this goal by blending ‘entrepreneurial’ education with ‘corporate social responsibility’ to foster new ventures that use digital communications technology. DOT is operating in eleven (11) countries for more than eight (8) years now, rendering it important to validate and evaluate the extent to which Information and Communication Technology ICT allows people in poor communities to exchange knowledge, and to compete with new enterprise. Personal interviews (Case Study Methodology) with DOT’s executives, staff, interns and contractors were arranged to gather insightful information and to characterize the value proposition. The aim is to gather estimates of achievement for each of the defining attributes (‘as things are’ to reflect present achievement and ‘as things could be’ to reflect how far the attribute might be ‘pushed’). While it must be the responsibility of DOT’s leaders to articulate formally its value proposition, evidence gathered in this case study points in possible directions. For example, DOT’s value proposition is based on a humanitarian goal and a win-win situation that benefits the people of underdeveloped regions as well as DOT itself. DOT does not merely advance monetary aid to the poor regions of the world; rather it creates a model of economical sustainability. It empowers people by imparting technical prowess and training to them. This not only keeps them abreast of the whole world, but also helps improve their quality of life. DOT provides technological initiatives and programs in developing areas, while adhering effectively to accountability structure. Multinational companies and not-for-profit organizations can gain useful and practical knowledge from DOT’s experience. DOT brings an edge to entrepreneurship by advocating productivity and skill, especially in technological fields. The poor man’s plight turns into a healthy, industrious skill. An emerging paradigm for creating shared value suggests that this is precisely the model worldwide corporations should invest in and apply in these ever-challenging economic times.

The thesis is focused on the specifics of the management of non-profit organizations, development opportunities and the analysis of acquisition of financial resources in the non-profit sector, specifically within unincorporated associations. The practical part of the thesis is based on the model of the unincorporated association that is active in social services and whose main activity is the provision of personal assistance services. The thesis is concluded by the discussion of the analyzed problems and contains a project proposal of the development of the association which consists of the sub-project components that focus on individual areas of management and on the analyzed problems.

Inscrita no referencial teórico dos Estudos Culturais em Educação de vertente pós- estruturalista, esta pesquisa tem como objetivo examinar a pedagogia colocada em operação por organizações da sociedade civil sem fins lucrativos no nicho da formação de professores e os possíveis efeitos de verdade que ela pretende disseminar. Seu corpus empírico é composto por materiais disponíveis na Internet sobre o funcionamento dessas instituições e por documentos relacionados às cinco estratégias identificadas como formas de implementação de tal pedagogia, quais sejam: a) edição de prêmios e exaltação de experiências de sucesso; b) realização e/ou publicização de pesquisas; c) publicação de revistas, livros e outros documentos; d) participação em discussões sobre educação; e e) oferta de programas de formação e cursos independentes. A fim de analisar essa gama de materiais, busquei inspiração teórico-metodológica na produção foucaultiana sobre discurso. Afora contribuir nesse sentido, Foucault foi tomado como referência na realização das discussões sobre neoliberalismo e educação junto a autores como Ball, Peck, Gadelha, López-Ruiz, Sibilia e outros. Para abordar as organizações da sociedade civil sem fins lucrativos, recorri à Ferrarezi, Cassepp, Oliveira e Haddad. Já no que se refere à(s) pedagogia(s), busquei aporte teórico nos trabalhos de Costa, Camozzato, Andrade, Veiga-Neto, entre outros. A tese defendida em seu decorrer é que as organizações investigadas colocam em prática uma pedagogia a qual denominei de híbrida por resultar da combinação de características das pedagogias escolares e daquelas nomeadas como pedagogias culturais. Essa pedagogia híbrida produz sua própria necessidade, bem como opera no intuito de efetivar as aprendizagens almejadas por meio de processos cíclicos que tem como ponto de partida (e de chegada) modelos pré-estabelecidos pelas instituições que a implementam: de formação docente, no primeiro caso; e de professor, no segundo caso. Ademais, também faz parte dessa tese argumentativa a proposição de que a pedagogia sob análise, ao disseminar aprendizagens fortemente relacionadas a preceitos da lógica neoliberal, seria uma das formas de fazer o neoliberalismo funcionar “dentro de nós”, de ele “nos constituir”, como diz Ball (2014). Uma forma especialmente estratégica, porque, ao ter como foco a formação de professores, os investimentos para que os ideais neoliberais sejam internalizados são potencializados, visto que os efeitos dessa pedagogia não atingem apenas os docentes, mas também os estudantes com os quais ele trabalha, assim como, por meio deles, quiçá a sociedade como um todo. E, ao proporcionar que tal racionalidade funcione desse modo, a referida pedagogia contribui no sentido de reduzir a necessidade de estratégias exógenas do neoliberalismo no intuito de mantê-lo como lógica vigente. / Belonging to the theoretical framework of Cultural Studies in Education, specifically its poststructuralist branch, this research aims to analyze the pedagogy performed by some civil society non-profit organizations in the niche of teacher education and the possible truth effects that it may disseminate. Its empirical corpus is composed by materials available online about the working system of these institutions and through documents related to five strategies identified as ways of implementation of this pedagogy, such as: a) award editions and exaltation of successful experiences; b) research conduction and publicizing; c) publication of journals, books, and other documents; d) discussions in education participation; and e) education programs and independent courses offers. In order to analyze these materials, I searched theoretical and methodological inspiration in Foucault’s production on discourse. Besides contributing on this sense, Foucault were part of the theoretical background in the discussions on neoliberalism and education along with others such as Ball, Peck, Gadelha, López-Ruiz, Sibilia. To approach civil society non-profit organizations, I resorted to Ferrarezi, Cassepp, Oliveira e Haddad. In terms of pedagogie(s), I found theoretical support on works by Costa, Camozzato, Andrade, Veiga-Neto, among others. The thesis defended throughout this research is that the organizations analized put into practice a pedagogy which I have named as hybrid since it results from a combination of characteristics from both school and cultural pedagogies. This hybrid pedagogy produces its own necessities, and it operates with the intent of making the aimed learning outcomes effective through cycle processes that have, as a starting (and arrival) point, models already established by institutions which have implemented them: models of teacher education, in the first case; and models of teachers themselves, in the second case. Moreover, it is also part of this argumentative thesis the proposition that the pedagogy under analysis, while disseminating pedagogies strong related to neoliberal logic precepts, would allow for making neoliberalism work ‘inside us’, ‘constituting us’, as Ball (2014) has claimed. This is an special strategic way, because having the focus on teacher education may potentialize the internalization of investments on neoliberal ideas, since the effects of this pedagogy not only impact teachers, but also their students, and through them, mostly likely the society as a whole. By making this rationale work in this way, the hybrid pedagogy contributes to the reduction of neoliberalism exogenous strategies to maintain the prevailing logic. / Inscripta en el referencial teórico de los Estudios Culturales en Educación de vertiente post- estructuralista, esta investigación tiene como objetivo examinar la pedagogía puesta en operación por organizaciones de la sociedad civil sin fines lucrativos en el nicho de la formación de profesores y los posibles efectos de verdad que ella pretende diseminar. Su corpus empírico es compuesto por materiales disponibles en la Internet sobre el funcionamiento de esas instituciones y por documentos relacionados a las cinco estrategias identificadas como formas de implementación de tal pedagogía, que son: a) edición de premios y exaltación de experiencias de éxitos; b) realización y/o anuncios de investigaciones; c) publicación de revistas, libros y otros documentos; d) participación en discusiones sobre educación; y e) oferta de programas de formación y cursos independientes. Con la finalidad de analizar esa gama de materiales, busqué inspiración teórico-metodológica en la producción foucaultiana sobre discurso. Además de contribuir en ese sentido, Foucault fue tomado como referencia en la realización de las discusiones sobre neoliberalismo y educación junto a autores como Ball, Peck, Gadelha, López-Ruiz, Sibilia y otros. Para tratar sobre las organizaciones de la sociedad civil sin fines lucrativos, recurrí a Ferrarezi, Cassepp, Oliveira y Haddad. En lo que se refiere a las pedagogías, busqué aporte teórico en los trabajos de investigación de Costa, Camozzato, Andrade, Veiga-Neto, entre otros. La tesis defendida en su transcurso es que las organizaciones analizadas ponen en práctica una pedagogía, a la que califiqué de híbrida por resultar de la combinación de características de las pedagogías escolares y de aquellas nombradas como pedagogías culturales. Esa pedagogía híbrida produce su propia necesidad, puesto que opera en el intuito de efectivar los aprendizajes anhelados por medio de procesos cíclicos que tienen como punto de partida (y de llegada) modelos preestablecidos por las instituciones que la implementan: de formación docente, en el primero caso; y de profesor, en el segundo caso. Además, también hace parte de esa tesis argumentativa la proposición que la pedagogía bajo análisis, al diseminar aprendizajes fuertemente relacionadas a preceptos de la lógica neoliberal, sería una de las formas de hacer el neoliberalismo funcionar “dentro de nosotros”, de él “nos constituir”, como dice Ball (2014). Una forma especialmente estratégica, porque, al tener como foco la formación de profesores, las inversiones para que los ideales neoliberales sean internalizados son potencializados, ya que los efectos de esa pedagogía no alcanzan apenas los maestros, pero también a los estudiantes con los cuales él trabaja, así como, por medio de ellos, quizá la sociedad como un todo. También, al proporcionar que tal racionalidad funcione de ese modo, la referida pedagogía contribuye para reducir la necesidad de estrategias exógenas del neoliberalismo en el intuito de mantenerlo como lógica vigente.

The main aim of this thesis is to describe the financing and the accounting of the allowance organizations established by the local authority and apply the theoretical principles into practice so that it can be analyzed economy and evaluated the financial statements of the Primary and Nursery School for the visually impaired and speech disorders, Pilsen. The partial aim is to compare the financing of selected primary schools in the Pilsen region according to the various sources of financing.

This diploma thesis deals with the care of a child with combined handicaps in the family. I investigated how the lifestyle of a family caring for a child with combined handicaps is affected. A sub-task was to explore this issue in a family caring for a child with combined handicaps who is a client of a nongovernmental non-profit facility, the centre ARPIDA, o.s., in České Budějovice. I used qualitative research methods in my diploma thesis. The chosen technique was a semi standardized interview with the parents and siblings of children with combined handicaps in care at the centre ARPIDA, o.s. A content analysis of data from individual client documentation from the centre ARPIDA, o.s., was used as a complementary technique. Based on these materials, I created five case studies of clients with combined handicaps. The theoretical part describes the important concepts and situations that are related to this issue. Particular attention then focuses on individual means of a comprehensive rehabilitation system which offer a comprehensive interdisciplinary care to families caring for a child with disabilities. In the practical part, I analyse the interviews carried out with the parents of children with combined handicaps. In particular, I examined their views of the changes that they arose in connection with the birth and care of a child with disabilities. I also had interviews with the healthy siblings of the children with disabilities. Thanks to these interviews, I gained interesting insights on this issue from the perspective of other family members. In conclusion, I state that the lifestyle of the parents and siblings of a child with combined handicaps is significantly affected by the birth of a disabled child. The parents often lose the opportunity to follow their professional careers and there is sometimes a negative impact on their health. They feel insufficiently appreciated by the state for their burdensome care for a child with combined handicaps. Due to this fact, healthy siblings become more mature and more sensitive individuals who are aware of critical life values. Based on the research part of my thesis, I defined three hypotheses in the end. Hypothesis 1: The parents are adversely affected in their health due to long care for a child with combined handicaps. Hypothesis 2: The most important quality in the care of a child with disabilities is patience. Hypothesis 3: Nongovernmental non-profit organizations are an important source of assistance to families with a child with disabilities in its natural environment. The diploma thesis should highlight the importance and unsubstitutability of families caring for a child with combined handicaps. This thesis may serve to professionals and students focusing on this issue, but also the parents of children with combined handicaps as their feedback.