Os valores e a cultura dos designers fazem parte do processo projetual e podem ser considerados de extrema relevância, visto que a cultura do designer pode ser uma fonte de inovação e de criatividade no decorrer do processo projetual do design. Este trabalho aborda o papel das referências culturais do designer gráfico no seu processo de trabalho. Busca descrever como os designers gráficos atuantes no estado do Rio Grande do Sul, mais precisamente na cidade de Porto Alegre, percebem o efeito de suas atividades culturais e de seu ambiente cultural em seu repertório e na sua prática projetual. O estudo busca caracterizar a relação entre a cultura do designer e a prática de design gráfico, identificar a presença do repertório cultural no discurso dos designers gráficos e identificar os fatores que emergem como relevantes no discurso dos designers gráficos. Para isso foram realizadas entrevistas com seis designers gráficos atuantes em Porto Alegre. A análise das entrevistas sugere que, em todos os casos, o desenvolvimento profissional está relacionado com o repertório cultural, ficando claro o quanto esses designers reconhecem que sua atividade profissional é afetada por seu repertório e ambiente cultural. Foram identificados sete fatores que emergem como relevantes no discurso dos designers gráficos e que podem explicar suas trajetórias profissionais: formação orientada a uma profissão criativa desde a infância; busca por uma atividade criativa; influência das artes plásticas; conhecimento de outras culturas (viagens, história); aprendizagem por meio de troca com colegas experientes; ampliação constante do repertório (eventos culturais, cursos); e relacionamento com clientes. / Values and culture of designers are part of design process and can be considered extremely relevant, since a culture of designer can be a source of innovation and creativity during design process of design. This study approaches the role of cultural references of graphic designer in their work process. Search describe how graphic designers actants in Rio Grande do Sul state, more precisely in the city of Porto Alegre, perceived the effect of their cultural activities and their cultural environment in their repertoire and their design practice. This study aims to characterize the relationship between culture of design and graphic design practice, identify presence of cultural repertoire in graphic designers' discourse and identify factors that emerge as relevant in the discourse of graphic designers. For that interviews with six graphic designers actants in Porto Alegre. Analysis of interviews showed that, in all cases, the professional development is related with cultural repertoire, becoming clear how much these designers recognize that their professional activity is affected by your repertoire and cultural environment. Seven factors were identified that emerge as relevant in the graphic designers’ discourse and may explain their professional trajectories: formation oriented to creative profession since childhood; search for creative activity; influence of visual arts; knowledge of other cultures (travel, history); learning through exchanges with experienced colleagues; constantly expanding repertoire (cultural events, courses); and customer relationships.

O setor varejista devido à alta competitividade vem passando por grandes transformações, a fim de atender de forma eficiente e eficaz às exigências do consumidor. Para tanto, a criação e a implementação de ações estratégicas que proporcionem diferenciais competitivos para os varejistas tornaram-se uma constante no dia-a-dia do varejo. A adoção de marcas próprias no mix de produtos do supermercado é um exemplo destas estratégias. No entanto, percebe-se um crescimento lento das marcas próprias na participação de mercado no Brasil, o que reflete a atitude dos consumidores diante destes produtos. Entender o comportamento do consumidor bem como a atitude deste aos produtos de marca própria torna-se importante para uma melhor compreensão deste fenômeno. Desta forma, o presente trabalho tem o objetivo de avaliar os elementos componentes da atitude do consumidor em relação aos produtos de marcas próprias. Para o alcance do objetivo deste estudo, foram feitas revisões da literatura sobre varejo, marcas próprias e sua evolução, no Brasil, e a atitude do consumidor frente aos produtos de marcas próprias. A pesquisa de campo foi de caráter exploratório com abordagem quantitativa. Por meio de uma survey com questionário auto-administrado, elaborado com base no modelo da Teoria da Ação Racional (TRA) de Fishbein, foi possível coletar opiniões dos clientes de supermercados, elemento da pesquisa, para avaliar a atitude do consumidor diante das marcas próprias. A amostra foi composta por 983 pessoas, de ambos os sexos e provenientes de 26 Estados do Brasil, com predominância de São Paulo e Minas Gerais. Os resultados obtidos demonstram que os respondentes não possuem uma imagem muito favorável aos produtos de marcas próprias, devido à grande variação na qualidade dos produtos dentro das categorias e entre as categorias ofertadas, ao risco percebido, à ausência de comunicação efetiva sobre os produtos e à imagem de inferioridade transmitida pelos atributos das marcas próprias como embalagem, forma de exposição e preço. O componente mais importante obtido com a aplicação do modelo da TRA para prever a intenção comportamental foi a atitude. Dos fatores obtidos na análise fatorial, destacam-se a imagem da loja, a comunicação e preço, a qualidade e preço como os mais importantes para os respondentes e que exercem maior influência em seu comportamento. A partir da análise de regressão, conclui-se que o risco percebido, a qualidade, a influência de pessoas próximas e a imagem da loja são os fatores que mais influenciam na intenção comportamental dos respondentes frente aos produtos de marcas próprias. / The retail sector is going through major changes due in order to meet efficiently and effectively the demands of the consumer in a highly competitive environment. Thus, the creation and implementation of strategic actions that provide competitive differentials for retailers have become essential in the day to day of retailing. The adoption of own brands in the mix of products in supermarkets is an example of these strategies. However, it is perceived a slow growth of own brands market share in Brazil, which reflects the attitude of consumers towards these products. Understanding consumer behavior and attitude toward own-brand products is important to the better comprehension of this phenomenon. Thus, this study aims to evaluate the components of consumer attitude related to products of own labels. To reach the goal of this study, there were made revisions on the literature about retail, own brands and its development in Brazil, and the attitude of consumers toward the own labels products. The fieldwork had exploratory nature with quantitative approach. Through a survey composed by a self-administered questionnaire, based on the model of the theory of reasoned action (TRA) of Fishbein, it was possible to collect opinions of supermarket customers. That constituted a part of the research which aimed to evaluate the attitude of the consumer toward own brands . The sample consisted on 983 persons of both sexes from the 26 Brazilian states, with predominance of São Paulo and Minas Gerais. The results show that the respondents do not hold a very favorable image to own brands products. This find can be explained by the wide variation in the quality of products within the categories and between categories offered, the perceived risk, the lack of effective communication about the products and the image of inferiority transmitted by attributes of own brand products such as packaging, price and the form of exposition. The most important component obtained with the implementation of the TRA model to predict the behavioral intention was the attitude. Among the factors obtained in factor analysis, those who exert more influence on respondents behavior are the image of the store, communication and price as well as quality and price. From the regression analysis, it was concluded that the majority of the influence on behavioral intention of respondents was derived from perceived risk, quality, store image and influence of close people.

Orientador: Sheila Elias de Oliveira / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem / Made available in DSpace on 2018-08-22T16:40:05Z (GMT). No. of bitstreams: 1 Castro_ViniciusMassad_M.pdf: 1121433 bytes, checksum: 1f898c21e69c03fe62345d55804de326 (MD5) Previous issue date: 2013 / Resumo: Neste trabalho, nos propomos a estudar a apelidação de pessoas e os apelidos de pessoa a partir da perspectiva enunciativa desenvolvida por Guimarães (2002), a Semântica do Acontecimento, tendo como corpus os apelidos de pessoa presentes na Apelista de 2011 - lista telefônica organizada por apelidos - da cidade de Cláudio (MG). Assumindo a apelidação de pessoa como uma prática enunciativa de renomear e o apelido como um tipo de nome próprio de pessoa produzido a partir dessa prática, procuraremos compreender basicamente três aspectos relacionados aos apelidos e a apelidação de pessoa: (1) o funcionamento semântico-enunciativo da apelidação de pessoa, ou nomeação lúdica de pessoa, como proporemos chamá-la, na relação com a nomeação jurídica de pessoa, a que atribui nomes jurídicos de pessoa por meio do registro civil de um Estado; (2) o funcionamento formal (fonético e morfossintático) e semântico-enunciativo dos apelidos de pessoa; (3) como é configurada a cena enunciativa da atribuição de um apelido a uma pessoa. Por meio dos resultados obtidos a partir das análises de (1), (2) e (3) será possível realizar uma reflexão sobre a prática enunciativa de apelidar no espaço de enunciação da língua portuguesa do Brasil, assim como mostrar a especificidade da apelidação e dos apelidos em relação, por exemplo, a nomeação jurídica e aos nomes jurídicos, e também inscrever a apelidação na problemática dos nomes próprios, pela distinção entre nome próprio jurídico de pessoa e nome próprio lúdico de pessoa / Abstract: In this work, we propose to study personal nicknaming and nicknames inside the enunciative perspective developed by Guimarães (2002), the Semântica do Acontecimento, having as a corpus the personal nicknames in the 2011 Apelista - phonebook organized by nicknames - of the city of Cláudio (MG). Assuming the personal nicknaming as an enunciative practice of renaming and the personal nickname as a type of personal proper name produced by this practice, we will try to comprehend three aspects related to the personal nicknames and nicknaming: (1) the semantic-enunciative functioning of the personal nicknaming, or the ludic personal nomination, expression with which we will propose to term the personal nicknaming, in the relation with the juridical personal nomination, the nomination by which juridical personal names are given by the civil registration of a Estate; (2) the formal (phonetic and morpho-syntatical) and semantic-enunciative functioning of the personal nicknames; (3) how the enunciative scene of the personal nicknaming is configured. With the results obtained by the analysis of (1), (2) and (3), it will be possible to make a reflexion about the enunciative practice of nicknaming in the enunciative space of the Portuguese language of Brasil and to show the specificity of the nicknaming and the nicknames in relation with, for example, the juridical nomination and the juridical names, and also to inscribe the nicknaming, with the distinction between juridical personal proper name and ludic personal proper name, in the studies of proper names / Mestrado / Linguistica / Mestre em Linguística

Syftet med denna studie är att få en grundläggande kunskap kring begreppet bring your own device. Eftersom ämnet är väldigt nytt och att det finns en viss okunnighet kring begreppet är det intressant att ta reda på varför BYOD är en uppgående trend, hur svenska verksamheter tänker inför tillåtandet, vilka krav som ställs och vilka problem som följer. För att komma fram till dessa slutsatser har intervjuer genomförts på tre olika verksamheter. Varav en verksamhet har tagit sig an BYOD och de andra två planerar inför tillåtandet av BYOD. Det har även genomförts intervjuer på både unga studenter, unga i arbetslivet samt en jurist för att få en tydligare bild av företeelsen. Resultatet visar att fördelar med BYOD är kostnadsbesparingar, flexibilitet och nöjda anställda. Däremot finns det vissa säkerhetsrelaterade problem samt juridiska problem med BYOD. Sådana problem kan handla om äganderätt, osäkra nätverk, obehörig åtkomst och frågor kring abonnemang. Många av dessa problem kan däremot förhindras genom att verksamheter skriver en policy som är speciellt framtagen för BYOD.

~ 1 ~ TITLE Development of strenght skills trought Calisthenics. AUTHOR Bc. Michal Kalimon DEPARTMENT Department of physical education SUPERVISOR PhDr. Martin Dlouhý, Ph.D. ABSTRACT The basis of thesis is describe Calisthenics principes, functions and goals. The result is to clarify whether leads Calisthenic which is exercise with your own weight to develop strength skills. KEYWORDS Key words: Calisthenics, strenght skills, exercise with its own weight

Mobiltelefonens mångfacettering erbjuder många möjligheter inom studier, men även flera utmaningar. Den här studien har utgått ifrån en sociokulturell teori om lärande, där det endast går att förstå eller undersöka människors tänkande eller kunskaper genom en analys av språk och handlingar, i relation till sociala och kulturella resurser som används av människan. I detta fall mobiltelefoner. Studien baserades i uppbyggnaden av fallstudier, då det som undersökts är ”hur” och ”varför” ett aktuellt skeende i ett konkret socialt sammanhang ser ut som det gör. Studiengenomfördes även med influenser av symbolisk interaktionism, detta då mänsklig interaktion sker bland annat med hjälp av symboler och mobiltelefonen i sig kan ses som en symbol, likväl som denger tillgång till andra symboler. Då en djupare förståelse för attityderna och uppfattningarna rörande mobilanvändandet i sociala sammanhang eftersträvades var denna studie kvalitativ och utfördes med semistrukturerade intervjuer som metod för insamling av data. Intervjupersonerna kan både se för- och nackdelar med att använda mobiltelefoner i studier, bland annat mobiltelefonens lättillgänglighet och mobilitet, men även det negativa i att olika sociala medier kan pocka på uppmärksamheten och störa koncentrationen både för mobiltelefonens ägare och även andra personer i dess närhet. Dock välkomnas teknik som kan förenkla studierna, men mobiltelefonen i dag saknar anpassning till detta, vilket gör att den därmed inte är en självklar del inom utbildning och studier. / <p>Godkännande datum: 2017-06-02</p>

The thesis deals with loans to finance own housing. The thesis is primarily focused on mortgage loans, bridging loans and hans coming from building savings, both of them provided by building societies. In particular parts of the thesis are described basic principles of mortgage hans and building savings loans. There is stated thein legislation, kinds and types of individual housing loans. In the following part is analyzed the current market situation and market development of housing loans in the Czech Republic including the factors influencing this development. In the last part are compared different types of the hans using a model example. In comparison are included fees relating to loans and interest rates, which are published on the official website of selected companies.

The master thesis covers the topic of company purchasing of own shares. In the meantime, this kind of process in the life of a company has been completed by another important phenomenon -- financial assistance -- which is the second topic of this thesis. The thesis aims to analyse the changes, that have been noticed in the Czech system of law, concerning the company purchase of own shares and the financial assistance during the last eighteen years, i. e. since the Commercial Code entered into force in the Czech Republic. There are also included the reasons of the legal regulation of the process of purchasing of own shares, that are of economic, legal even ethic character. In fact, the company law in the Czech Republic has been influenced in a significant way by the European sources of law, as well as the other branches of law. Thus, the evolution of the European legal framework of the company purchase of own shares and the financial assistance, and its impact on the Czech company law, have to be mentioned. To be more illustrative, the thesis refers to the judicature of the Supreme Court of the Czech Republic, to the judicature of the Court of Justice of the European Union, and standard practice of the Securities Commission.

This research study identified the frequency in which six public school districts in Texas provided principals with effective development opportunities prior to the principalship excluding university or certification programs. A purposive sample of over 200 principals from six school districts in the Dallas/Fort Worth area were asked to participate in the study yielding a response rate of 41%. Respondents identified through a questionnaire their leadership development opportunities and perceptions of preparedness on nine standards common to the profession. Principals were nominally grouped for comparison. The perceptions of preparedness for principals who received effective leadership development opportunities were compared to those who did not receive these same opportunities using an independent samples t-test to determine statistical significance (p < .05). Peer coaching yielded the most statistically significant results in three standards. This finding indicates principals who receive peer coaching prior to the principalship compared to those who did not perceive themselves as more prepared in the areas of community collaboration, political, social, economic, legal, and cultural context, and curriculum, instruction and assessment. Effect size was measured for the statistically significance standards to determine practical significance. Each of the five statistically significant standards yielded a medium effect size indicating that the leadership development methods received by participants explained approximately 30% of the difference.

The use of bring your own devices (BYOD) is a global phenomenon, and nowhere is it more evident than on a college campus. The use of BYOD on academic campuses has grown and evolved through time. The purpose of this qualitative multiple case study was to identify the successful strategies used by chief information officers (CIOs) to mitigate information technology infrastructure demands produced by student BYOD usage. The diffusion of innovation model served as the conceptual framework. The population consisted of CIOs from community colleges within North Carolina. The data collection process included semistructured, in-depth face-to-face interviews with 9 CIOs and the analysis of 25 documents, all from participant case organizations. Member checking was used to increase the validity of the findings. During the data analysis phase, the data were coded, sorted, queried, and analyzed obtained from semistructured interviews and organizational documentation with NVivo, a qualitative data analysis computer software package. Through methodological triangulation, 3 major themes emerged from the study: the importance of technology management tools, the importance of security awareness training, and the importance of BYOD security policies and procedures. These themes highlight successful strategies employed by CIOs. The implications for positive social change as a result of this study include creating a more positive experience for students interacting with technology on campus. Effects on social change will also arise by increasing a student's mindfulness through security awareness programs, which will empower the student to take more control of their online presence and as they pass that information along to family and friends.