Doctorat en philosophie et lettres / info:eu-repo/semantics/nonPublished

A participação dos artistas plásticos e gráficos na publicidade brasileira, mais especificamente na comercial de produtos e empreendimentos, entre as décadas de 1920-1940 constitui o núcleo de investigação desta tese. Se historicamente as artes plásticas e a publicidade internacionais sempre mantiveram relações estreitas e até mesmo conflituosas, indagou-se como teriam se comportado entre si esses dois campos profissionais no Brasil quando da passagem da nossa publicidade amadora para aquela moderna, impregnada, sobretudo, pelos métodos das agências norte-americanas atuantes no eixo Rio-São Paulo. A partir de um exame atento do mercado de trabalho dos diversos profissionais considerados, procurou-se entender as motivações que os levaram a produzir peças publicitárias, o que por sua vez direcionou o estudo ao questionamento das hierarquias artísticas, pois a relação entre a arte e a publicidade prolonga o consagrado debate em torno das artes mecânicas e liberais, e, por conseguinte as disputas entre arte maior e arte menor, entre arte pura, desinteressada e livre e arte comprometida, dentre outras tipologias usuais. Concomitantemente, averigou-se como a passagem e mesmo a convivência de um sistema acadêmico com um moderno, que se constituiu a partir dos anos 1920, alterou, ou melhor, conformou o campo artístico brasileiro. Frente a esses impasses, recorreu-se a algumas proposições teóricas mais atuais, que ao transferirem o foco problemático do campo artístico para o estético, atenuaram os questionamentos como também permitiram maior flexibilidade de análises. Nos exames formais das peças publicitárias, selecionadas em função de suas representatividades dentro do conjunto, defendeu-se a tese de que houve momentos em que a produção de cartazes e anúncios comerciais, este em maior número, aproximou-se de uma linguagem artística moderna, a exemplo dos projetos comerciais do artista Fulvio Pennacchi, que pertencem à coleção do Instituto Moreira Salles. E, na busca desses momentos estéticos modernos, procurou-se não enxertar e tão somente verificar correspondências com os moldes europeus, ao contrário, isso permitiu o conhecimento da nossa realidade, da modernidade artística que nos foi possível edificar, tendo em conta as variantes que o decorrer dos anos lhe agregou. Este posicionamento, em contrapartida, de forma alguma pôde desprezar o fato da história da propaganda brasileira ter fortes e ricas ligações com os modelos estrangeiros, portanto, impôs-se às análises iconográficas a tarefa de também investigar o quanto a nossa produção foi ou não uma reelaboração particular dos exemplos da arte publicitária em circulação. A interdisciplinaridade foi uma constante neste estudo pelo entrelaçamento de informações originárias de vários campos do conhecimento, sem a qual a pesquisa não teria êxito. / The role of the plastic and graphical artists in the Brazilian commercial advertising of products and enterprises, between the decades of 1920 and 1940, is the core of investigation of this thesis. Historically, plastic arts and advertising always kept narrow and even tough relationships in the international panorama. Therefore, in this work we have inquired the behavior of these two professional fields in Brazil as we pass from an amateur to a modern advertising. The latter has been influenced by the North-American advertising agencies from Rio de Janeiro and São Paulo. From a painstaking analysis of the labor market of several professionals in the plastic arts field, we have tried to understand the reasons that had taken them to produce advertisement materials. This has led us to investigate artistic hierarchies, since the relationship between art and advertising only emphasizes the old debate around mechanical and liberal arts, minor and major arts, pure and compromised arts, amongst other usual typologies. At the same time we investigated how the coexistence of an academic system and a modern one, established in the years of 1920, molded the Brazilian artistic field. Due to these impasses it was necessary to use some modern theoretical propositions that shifted the subject from the artistic to the aesthetic field, reducing doubts and allowing for a more flexible analysis. In the critical analysis of the selected advertisement materials, we looked for instances where the posters and commercial advertisements, the latter bigger in number, approached a more modern artistic language, such as the commercial projects of the artist Fulvio Pennacchi, that belong to the collection of the Instituto Moreira Salles. In pursuit of these modern aesthetic instances we have not tried only to find similarities with the European patterns but made an effort to understand our reality and the artistic modernity we were able to produce at that time. We did not deny the strong link between the Brazilian and the international advertising, therefore, in our iconographic analysis, we have investigated to what degree our advertisement productions were just reelaborations of the current advertisement art in circulation. In this thesis the interdisciplinarity played a major role due to the crossing of information from many areas of knowledge and, without it, our research would not be possible.

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During the Great War, poetry played a more significant role in the war effort than articles and pamphlets. A campaign of extraordinary language filled with abstract and spiritualized words and phrases concealed the realities of the War. Archaic language and lofty phrases hid the horrible truth of modern mechanical warfare. The majority and most recognized and admired poets, including those who served on the front and knew firsthand the horrors of trench warfare, not only supported the war effort, but also encouraged its continuation. For the majority of the poets, the rejection of the war was a postwar phenomenon. From the trenches, leading Great War poets; Owen, Sassoon, Graves, Sitwell, and others, learned that the War was neither Agincourt, nor the playing fields of ancient public schools, nor the supreme test of valor but, instead, the modern industrial world in miniature, surely, the modern world at its most horrifying.

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This dissertation explores Moderata Fonte’s Tredici canti del Floridoro from a new critical perspective, by taking into consideration Fonte’s authorial positionality, situating the text within its literary and historical contexts, and devoting sustained attention to its extradiegetic and structural components. Through this framing, this study highlights Fonte’s innovation as an author of chivalric epic and reveals the Floridoro to be a text with political motivations. The first chapter examines Fonte’s authorial persona and her metapoetics, both as they are written about by her contemporaries and as they are made manifest within the Floridoro. The remaining two chapters are devoted to an analysis of the two ekphrastic sub-narratives found within the Floridoro, and how they mirror Fonte’s dual dedication of the poem to Francesco I de’ Medici and Bianca Cappello: chapter 2 considers Fonte’s Medici genealogy as a response to a specific political moment and to the unique anxieties of her first dedicatee, while chapter 3 explores how Fonte’s history of Venice functions as a civic genealogy for her second.

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Contemporary Canadian prairie women poets write about the mother figure to counter maternal suppression and the homogenization of maternal representations in literature. Critics, like Marianne Hirsch and Andrea O’Reilly, insist that mothers tell their own stories, yet many mothers are unable to. Daughter and mother stories, Jo Malin argues, overlap. The mother “becomes a subject, or rather an ‘intersubject’” in the text (2). Literary depictions of daughter-mother or mother-child intersubjectivities, however, are not confined to auto/biographical or fictional narratives. As a genre and potential site for representing maternal subjectivities, poetry continues to reside on the margins of motherhood studies and literary criticism. In the following chapters, I examine the writing strategies of selected poets and their representations of mothers specific to three transformative occasions: mourning mother-loss, becoming a mother, and reclaiming a maternal lineage. Several daughter-poets adapt the elegy to remember their deceased mothers and to maintain a connection with them. In accord with Tanis MacDonald and Priscila Uppal, these poets resist closure and interrogate the past. Moreover, they counter maternal absence and preserve her subjectivity in their texts. Similarly, a number of mother-poets begin constructing their mother-child (self-other) relationship prior to childbirth. Drawing on Lisa Guenther’s notions of “birth as a gift of the feminine other” and welcoming the stranger (49), as well as Emily Jeremiah’s link between “‘maternal’ mutuality” and writing and reading practices (“Trouble” 13), I investigate poetic strategies for negotiating and engaging with the “other,” the unborn/newborn and the reader. Other poets explore and interweave bits of stories, memories, dreams and inklings into their own motherlines, an identification with their matrilineage. Poetic discourse(s) reveal the limits of language, but also attest to the benefits of extra-linguistic qualities that poetry provides. The poets I study here make room for the interplay of language and what lies beyond language, engaging the reader and augmenting perceptions of the maternal subject. They offer new ways of signifying maternal subjectivities and relationships, and therefore contribute to the ongoing research into the ever-changing relations among maternal and cultural ideologies, mothering and feminisms, and regional women’s literatures. / May 2016

Largely based on material recorded during an internationally sponsored inter-university research tour through the Sesotho speaking area of southern Africa in August 2000, this thesis explores the state of the Basotho oral poetry, the dithoko `praise poems', the difela `mine workers' chants' and the diboko `family odes' at the beginning of the 21st century. Unlike the classical dithoko which were inspired by the wars or the battles in which the Basotho fought as well as cannibalism, those composed at the beginning of the 21st century are inspired by socio-economic and political situations of the poets. Lack of wars has resulted in the poets turning the praising to their chiefs and themselves. Changing socio-economic conditions inspired the difela compositions. The diboko though still a living tradition among the rural Basotho are not adhered to by some who are affected by modernism. Performance of the three oral genres has shifted from the natural settings such as the battlefield, working parties, traditional courts, assemblies, etc., to organized annual festivals such as Morija Arts & Cultural Festival which constitute the Basotho's `popular culture'. The subject-matter and themes of the dithoko have shifted from warfare to traditional chiefs, current heroic deeds of the poets, current political situations and religion. The difela are characterized by inclusion of new subject-matter. The diboko still play an important function as carriers of the names of the ancestors, the tribal idiosyncrasy of the clan and the history associated with the clan's establishment. The three Basotho oral genres demonstrate an emergence of a new phenomenon whereby one genre penetrates another, a phenomenon which may be called `migration of texts'. The last chapter explores the insights emanating from the entire research, and discusses suggestions on what should be done to ensure that the Basotho oral genres are maintained and improved. The video footage of the poets recorded at various places of the Free State and Lesotho have contributed to the success of the research. The thesis serves as a contribution to the Basotho's dynamic oral poetry on which scholars will hopefully do further research in the near future. / African Languages / D. Litt et Phil. (African Languages)