Today, there is a great need for companies to be dynamic and cope with the fast-changing environment to stay competitive, stressing the need for well-defined processes for innovation and product portfolio management. For larger companies, it has been proven to be difficult to change traditional ways of working and adjust to new changes. Stora Enso is a large company, consisting of six different divisions with individual products, markets and processes for innovation and managing product life cycles. The lack of a common process causes problems in communicating, comparing results, and sharing resources between the divisions. In order to work in a more unified way, the company decided to introduce a cross-divisional process called Product Life Cycle Process (PLCP). The purpose of this study is therefore to analyze how a large company works with and manages the implementation of a new process and identify what challenges the company might face when dealing with this type of change. A literature study was performed in order to collect information regarding change management, innovation and product portfolio management processes as well as the implementation of these. Since the PLCP should be used in all divisions, information was collected by qualitative interviews from all six divisions to understand their plans, challenges and success factors. The results showed that all divisions were positive about the implementation of the new PLCP on a divisional level and saw benefits with the PLCP having similarities to their old ways of working, making the adaptation somewhat easier. The greatest challenges mentioned were lack of defined ownership and roles, employee resistance, lack of resources, flexibility, and support from management. All the divisions were also positive towards the company having one joint process and could see potential benefits like an overall common understanding and improved transparency between divisional products and projects. However, the greatest challenge mentioned was the fundamental differences between the divisions due to different products, projects, and strategies. To be able to meet changes in trends, needs, and requirements from customers, the study proved that Stora Enso is going in the right direction with the implementation of a joint process. Introducing the PLCP enables the company to speed up innovation and to commercialize products faster. Following are future recommendations provided for the company to further manage the implementation and work with the PLCP. Stora Enso needs to communicate a clear vision for how the company should handle the implementation and implement one IT-tool that includes managing products, support infrastructure, and performance measuring. They should also provide all managers and employees training and collect feedback from all divisions throughout the implementation. Stora Enso should also create and define clear product definitions and ownership roles for each division and take into consideration the different prerequisites of the division when planning the implementation of the PLCP. The company must therefore provide different time plans and financial support to the divisions based on their preconditions. / Det är viktigt för företag att vara dynamiska och konkurrenskraftiga för att klara av de snabba förändringar som sker på dagens marknader. Detta gör att det blir allt viktigare för ett företag att ha väldefinierade processer för både innovation och produktportföljhantering. Dock har det visat sig att större företag har svårt att ändra sina traditionella processer för att möta nya förändringar. Stora Enso är ett stort företag som består av sex divisioner med olika produkter, marknader och processer för innovation och produktlivscykler. Divisionerna har upplevt problem med att jobba på olika sätt eftersom de saknar en gemensam kommunikation, har svårt att jämföra resultat och dela resurser mellan divisionerna. Därför har nu företaget valt att introducera en gemensam produktprocess, kallad Product Life Cycle Process (PLCP), som alla divisioner ska jobba efter. Syftet av denna studie därför att analysera hur ett stort företag genomför och hanterar en implementation av en ny process och identifiera vilka utmaningar som företag kan uppleva under en sådan typ av förändring. En litteraturstudie utfördes för att hitta relevant litteratur om förändringshantering, innovation- och produktportföljhanteringprocesser samt hur dessa implementeras i ett företag. Eftersom PLCP skulle användas på alla sex divisioner så utfördes kvalitativa intervjuer med medarbetare på alla divisioner för att förstå divisionernas planer, utmaningar och de möjligheter de såg. Resultatet från intervjuerna visade att alla divisioner var positivt inställda till implementeringen av PLCP på en divisionsnivå och såg fördelar med att PLCP var lik många av divisionernas tidigare arbetssätt, vilket kunde göra det enklare att anpassa sig till den nya processen. Den största utmaningen som nämndes var bristen på definierade ägarroller, motstånd från anställda, brist på resurser, processens inflexibilitet och brist på stöd från ledningen. Alla divisioner var också positivt inställda till att alla inom företaget arbetar med en gemensam process och kunde se potentiella fördelar såsom en övergripande, gemensam förståelse samt förbättrad transparens mellan divisionernas produkter och projekt. Den största utmaningen var dock de grundläggande skillnaderna mellan divisionerna till följd av deras olika produkter, projekt och strategier. För att kunna möta föränderliga trender, krav och behov från kunder visar denna studie att Stora Enso går i rätt riktning genom att implementera en gemensam process. Implementering av processen möjliggör snabbare arbete med innovation och kommersialisering av produkter. Följande rekommendationer för att hantera implementeringen och fortsatt arbetet med PLCP presenterades till företaget. Stora Enso måste kommunicera en tydlig vision för hur företaget ska hantera implementeringen, samt implementera ett IT-verktyg som inkluderar hantering av produkter, en supportinfrastruktur och resultatmätning. De bör också ge alla chefer och anställda utbildning samt samla in feedback från alla divisioner genom hela implementeringen. Stora Enso bör också skapa och definiera tydliga produktdefinitioner samt ägarroller för varje division och ta hänsyn till divisionernas olika förutsättningar vid planering av implementeringen. Företaget bör därför tillhandahålla olika tidsplaner och ekonomiskt stöd till de olika divisionerna utifrån deras förutsättningar.

The purpose of this study is to map the current state of the Swedish gaming industry with regards to its climate impact and negative impact reduction actions. With the organization and the game development pipeline in focus this study set out to explore how game development activities have an impact on the climate, where the industry is focusing its actions to reduce this impact, and how the issue is perceived and handled by industry practitioners. Game development and the gaming industry in general is not commonly recognized for its climate impact because of it being digital in nature. As gaming is becoming more accessible, game devices more powerful, and the world more reliant on data centers and networks, the climate impact of digital products and services must be acknowledged. To understand the full scope of the impact of the gaming industry, it is imperative to identify that there is a problem and to what extent. To do so, there is a need to know where the industry’s climate footprints lie and how to calculate them. Then, strategic actions to reduce the climate impact from the Swedish gaming industry can be taken. This study presents a framework that outlines the product life cycle of a game and its relation to the organization's greenhouse gas emissions. The framework presented in the study can help researchers and practitioners identify where emissions occur and simplify the calculations of their climate footprint. Furthermore, reports and guides presented by some of the active climate initiatives were interpreted and analyzed in relation to the framework to map what emissions the reduction actions are targeting. To understand the Swedish aspect, and the organizational aspect, primary data was collected from sustainability reports published by Swedish gaming companies. These reports were used to identify how they are conducting their climate work, what their climate footprint is, and what actions they are taking to reduce their negative impact. Finally interviews with practitioners in the Swedish gaming industry were conducted to understand how climate change and climate actions affect their day-to-day activities. By triangulating the data collected from initiatives, sustainability reports and interviews, the intersection between initiatives and the industry was identified. The findings in this triangulation in combination with previous research and the presented framework can then be used to map the current state of the Swedish gaming industry with regards to its climate impact and its negative impact reduction action.

在全球化的經濟蓬勃發展下，環保事件層出不窮，地球環境遭受重大破壞，各種環保議題引起國際矚目與熱烈討論。歐洲議會在2003年初公布了針對十項電機電子設備的兩個環保相關規範，分別是歐盟電機電子設備有害物質限制使用指令(RoHS)與歐盟電機電子設備廢棄物指令（WEEE），另外，歐盟能源使用產品生態化設計指令（EuP）也已在2005年8月11日公布，這些指令對相關產業的營運與發展將造成重大衝擊，其影響深遠供應鏈上下游成員無一倖免。 產業界為因應此一環保規範限制，將環境因素納入到傳統供應鏈管理當中，而形成了所謂「綠色供應鏈管理」的熱門議題。其主要差異乃是後者將生命週期思維融入產品設計、製造、使用與最終的廢棄回收處理的整個範疇。 本研究嘗試由資訊製造業的個案公司實際發展綠色供應鏈的過程中，以個案分析的方式收集其產品發展流程的各種資料，包括綠色設計、綠色採購、綠色供應商評鑑與稽核、綠色資訊平台建置等，並予以整理分析，建立個案公司的綠色供應鏈管理策略架構與協同運作模式。 本研究結果顯示綠色供應鏈管理策略的核心是「源頭管理」，源頭管理落實之後，加上其所衍生出來的綠色供應商評鑑與稽核、綠色產品管理系統、綠色資訊整合等各項活動，始能達到符合環保規範的目標，做到完整的風險控管，讓企業穩健發展。同時，本研究也顯示，建立協同設計機制及PDM資訊平台可以有效分析處理供應鏈上下成員間流通的資料，譬如，原物料、零組件等源頭綠色資料被有效地整合於綠色資訊平台，企業因應環保法規落實到資訊管理裡，營運風險因而獲得保障。 / Accompanying the vigorous economic development, the environment of the earth has been impacted tremendously. There are so many environmental issues that occurred in past decades turning into hot topics among nations. European Parliament published RoHS, and WEEE Directives in early 2003 that mandate ten categories of electric and electronic equipments to be restricted in the use of hazardous substances and wastes disposal respectively. Also, the setting of ecodesign requirement for Energy-Using Products newly announced in August of 2005. All the three mandatory EU Directives has definitely influenced significantly the foregoing development of the related industries. To react to the environmental regulations, the industries try to put environmental element into conventional Supply Chain Management, SCM. Thus, come out with Green SCM. The key differences are the latter mingling life cycle thought through out the whole scope of product life span. This research attempt to establish a collaborative structure and strategy for Green Supply Chain Management, by means of analyzing the information collected from the real developing process, including green design, green procurement, green suppliers’ appraisal, building up green information platform, of an information manufacturing firm. The research revealed that the core strategy of Green SCM is “Source Management”. Only if source management has fully implemented at the site of raw materials and component manufacturers, the environmental regulations can compliant thoroughly. Thus, the risk management is well controlled, so that the firm would operate soundly. Meanwhile, the research also showed that building up collaborative mechanism to link with PDM platform may process effectively the flowing data between the parties of supply chain. As a result, the restricted hazardous substances data of raw material and components are integrated into the green information platform and well managed. The operation risk of enterprise would be secured because of the entire implementation of information management for the environment regulations.

自2007年Eee PC刮出一陣小筆電的旋風，由07年一直紅到09年，這段過程中爭議不斷，很多廠商當作是金融海嘯下的神兵利器，也有很多廠商認為是讓筆電產業變紅海的致命毒藥；而眼前看到的事實包括07連續兩年亞馬遜網路賣場的熱賣，與華碩在08年第四季因庫存過多導致的首次虧損等，這些狀況更讓人覺得是霧裡看花，究竟小筆電的產業趨勢會如何發展，廠商又該如何制定競爭策略與規劃產品發展呢?本研究的目的就是要藉由研究小筆電的消費者行為，進而發掘小筆電的產業趨勢，並協助廠商制定競爭策略並規劃產品發展。 本研究以Sheth的消費價值(Consumption Value)模式為基礎，再配合消費者行為區隔(Segmentation)與Kotler產品屬性理論中的核心利益(Core Benefit)與基本產品(Basic Product)發展為本研究的研究架構，調查方式是以線上問卷的便利取樣法調查小筆電的潛在顧客，研究方法則先由因素分析找出樣本的消費價值，再藉由多變量分析以了解消費者的購買行為間消費價值的差異，藉以判斷不同購買時期、不同購買行為的消費者在數量與消費價值的趨勢，最後再檢定消費價值與產品屬性的相關系數來判斷該如何根據消費價值調整核心利益的發展方向與基本產品的規格，並配合檢定結果和敘述統計來分析小筆電的產業趨勢。 本研究透過實證分析得到以下的發現： 1. 四項消費行為在性別、年齡層、職業類型、年收入間至少有一項具有差異。 2. 消費者整體而言，較認同小筆電帶來的功能性價值與情境性價值 3. 四項市場區隔至少有一項消費價值具有顯著差異 4. 以調查的時間點來說，不同時期的已購者與未購者間的情境性價值有顯著差異，代表已購者受情境性因素決定購買小筆電。 5. 以調查的時間點來說，有意願在未來不同時期購買小筆電的消費者與沒有意願的消費者在社會性、情感性、情境性價值有顯著差異，代表未來影響消費者購買小筆電的因素以非功能性價值居多。 6. 已購者占有意願購買者的增加與已購者有六成比例不願意再次購買都意味著小筆電市場有可能逐漸成熟甚至衰退，廠商須重視情境性與情感性價值。 7. 有意願消費者的購買預算中位數落在一萬到一萬五千元之間，此價位購買者的新奇性價值顯著較高，而更高價位消費者的玩家專業性價值顯著較高。 8. 消費價值在消費者的各品牌偏好間無顯著差異。 9. 各消費價值與核心利益間至少有一項顯著相關，有意願購買的消費者最期待的核心利益是輕便可攜與價廉物美。 10. 各消費價值僅三項跟基本產品的升級意願有顯著相關，有意願購買的消費者最願意付費的產品屬性是品牌、處理器與電池。 / After Eee PC announced in 2007, the netbook blow a tornado until now. In this period, many people applauded and believe the netbook will be hot continuously. But, many people thought the netbook will fades gradually. The manufacturers had two different opinion, too. Many of them regarded the netbooks are sharp weapon under the financial crisis. Another though the netbooks were fatal toxicant and made the notebook industry became red sea. These opinions were confused. Beside these opinions, many facts made forecasting the trend of the netbook more difficult. We knew the netbook won the 2007 and 2008 best-sellings in Amazon online store. But we knew ASUS showed the first loss in 2008 Q4 because of excessively stock of netbook, either. All facts were just like fog, let us cannot figure out the netbook industry tendency. Therefore this research is to discover the netbook industry tendency and to help the manufacturer plan competition strategy and the product development. This research is based on the conceptual framework composed by the Sheth(1991) consumption value pattern as foundation, the consumer behavior segmentation theory and Koteler(2006) product attribute theory. We adopt on-line questionnaire to survey potential customer by convenient sampling method in this research. We use the factor analysis to find out consumption value, use MANOVA, ANOVA, Scheffe and Tamhan analysis to understand market trendancy among different periods and different consumer behaviors. Finally, we examine correlation coefficient between the consumption value and the product attribute to find the clue of product roadmap. This research obtains following findings: 1. Four consumer behaviors show at least one difference among sex, age, job and salary. 2. As for the whole, the consumers agree the functional value and the conditional value of the netbook. 3. Four segment approachs show at least one difference among seven consumer values. 4. The consumers who buy the netbook in the different period show remarkable difference in the conditional value. 5. The consumers who will purchase the netbooks in the future different time and those who won’t buy show remarkable difference among the social value, the emotional value and the conditional value. 6. Repeat buyer will become the majority of buyers in the future. And 60% buyer won’t purchase the netbook again. That mean the netbook market has the possibility become mature market even to decline gradually in the future. The manufacturers must focus on the conditional value and the emotional value. 7. The budget of the consumers who are willing to purchase fall on NT 10,000 to 14,999 dollars , whose epistemic value is remarkablly higher than others. The higher budget (NT$15,000 ~ NT$24,999) consumers’ player and perfessional value is remarkablly higher than others. 8. These consumers who perfer different brands show no difference among consumption values. 9. Consumer prefer convenient and cheap among six core benefits of the netbook. Each consumption value has at least a remarkable correlation with a core benefit. 10. Consumers prefer better brand, CPU and battery among ten basic product attributes of the netbook. Only three consumption values show the remarkable correlation with the basic product. Keywords: netbook, consumption value, consumer behavior, product attribute, segmentation, product life cycle, industrial tendency, innovation diffusion

This doctoral thesis "The effectiveness of marketing activities in the preparatory phase of the life cycle of construction" deals with the possibility of more effective marketing activities in preparation for construction. The main goal of the thesis is, based on the analysis of the current state of the use of marketing activities from the view of a building contractor and building users, to propose a methodological indicators suitable for assessing the effectiveness of marketing activities in the preparatory phase of the life cycle of the building.The theoretical part is an overview of the current state of knowledge in areas related to efficiency, marketing, product life cycle and construction. In the practical part is to find out which marketing activities and effectiveness criteria are used in the preparatory phase of the life cycle of the building. The findings on the relationship to the use of individual elements of marketing activities and effectiveness criteria from the perspective building contractor and building users are summarized. Subsequently it is evaluated achieved financial efficiency of construction companies and assessed its link to relationship marketing activities. For a comprehensive evaluation are also used results of the analysis of selected financial indicators. Based on the findings is designed methodical indicator for assessing the effectiveness of marketing activities in the preparatory phase of the life cycle of the building. In conclusion, barriers and opportunities for application of the methodology of creation and use of indicators in practice are evaluated.

Governo Eletrônico é uma iniciativa dos Estados para oferecer produtos e serviços eletrônicos a cidadãos, organizações públicas e privadas, turistas e até mesmo a outros governos. O amplo número de usuários e a variedade de produtos e serviços oferecidos e mantidos por instituições públicas são fatores que dificultam o gerenciamento das demandas por novos produtos e serviços e também a manutenção e evolução dos já existentes, principalmente porque existem diferentes fontes de requisitos e a necessidade de atender às legislações e regimentos definidos pela próprias instituição e por instâncias superiores. Avaliações internas e externas e pesquisas realizadas em instituições específicas mostram que as instituições públicas tem grande dificuldade em atender às demandas de seus usuários e fornecer produtos e serviços de software com a qualidade esperada tanto pelos usuários quanto pelo governo federal no que se refere aos padrões de governo eletrônico definidos em legislações específicas. Nesse sentido, acredita-se que a Gestão de Produto de Software (GPS) pode despontar como força motriz para apoiar instituições públicas no fornecimento e manutenção de produtos de software com qualidade, uma vez que ela abrange todo o ciclo de vida de desenvolvimento de produtos de software tendo como foco tanto uma perspectiva técnica quanto de negócio. Um dos fatores impeditivos ao uso de modelos de GPS em instituições públicas é o fato de esses modelos terem sido concebidos inicialmente para organizações privadas e não levar em consideração particularidades do setor público, como a alta burocracia, altar hierarquização e dificuldades de mudanças. Nesse contexto, o objetivo geral deste trabalho é investigar os atores e funções de negócio das universidades federais brasileiras no atendimento a demandas de Tecnologia da Informação e Comunicação (TIC), identificando as diferenças e semelhanças com os atores e processos definidos por modelos de referência de GPS definidos na literatura. Além do mais, de forma adicional, é proposto um modelo de GPS adaptado ao contexto das universidades públicas. Todo o processo metodológico deste estudo baseou-se em um conjunto de 5 passos, iniciados a partir de uma revisão sistemática. Dentre os resultados deste trabalho estão um estudo de caso que explica o contexto do desenvolvimento de software nas universidades federais sob a perspectiva de GPS; a construção de um instrumento de pesquisa para captação do estado da prática de GPS nas universidades federais; definição de um modelo inicial de GPS para governo eletrônico no setor de educação superior e um conjunto de recomendações de boa práticas sugeridas para implementar atividades de GPS de forma eficiente / Electronic Government or e-Government is an initiative that provides services to groups of users through an electronic system. Among these users may be other governments, public and private organizations, tourists, and citizens. When analyzing the wide use of Internet resources and the development of software driven by the complexity of the amount of information, there is a need to evaluate the directions of e-government. In this sense, Software Product Management (GPS) emerges as a driving force for success in software products, as it covers the entire lifecycle development, ensuring a technical and business perspective, which, with its many interfaces, business and stakeholders throughout the life cycle of a product. In this context, the general objective of this work is to investigate the actors and business functions of Brazilian federal universities in meeting ICT demands, identifying the differences and similarities with the actors and processes defined by GPS reference models defined in the literature. In addition, a GPS model adapted to the context of public universities is proposed. The whole methodological process of this study was based on a set of 5 steps, started from a systematic review. Among the results of this work are a case study that explains the context of software development in federal universities from the perspective of GPS; the construction of a research instrument to capture the state of GPS practice in federal universities; definition of an initial GPS model for e-government in the higher education sector, and a set of best practice recommendations suggested to implement GPS activities efficiently

Depuis de nombreuses années, plusieurs communautés telles que IMS (Intelligent Manufacturing Systems), HMS (Holonic Manufacturing System) ont suggéré l'utilisation de produits intelligents pour rendre les systèmes adaptables et adaptatifs et ont montré les bénéfices pouvant être réalisés, tant au niveau économique, qu'au niveau de la traçabilité des produits, qu'au niveau du partage des informations ou encore de l'optimisation des procédés de fabrication. Cependant, un grand nombre de questions restent ouvertes comme la collecte des informations liées au produit, leur stockage à travers la chaîne logistique, ou encore la dissémination et la gestion de ces informations tout au long de leur cycle de vie. La contribution de cette thèse consiste en la définition d'un cadre de dissémination des informations relatives au produit durant l'ensemble de son cycle de vie. Ce cadre de dissémination est associé à un nouveau paradigme qui change radicalement la manière de voir le produit et la matière. Ce nouveau concept consiste à donner la faculté au produit d'être intrinséquement et intégralement "communicant". Le cadre de dissémination des informations proposé offre la possibilité à l'utilisateur d'embarquer des informations sensibles au contexte d'utilisation du produit communicant. Outre la définition du processus de dissémination des informations, cette thèse offre un aperçu des champs de recherche, tant scientifiques que technologiques, à investiguer à l'avenir concernant le concept de "matière communicante" / Over the last decade, communities involved with intelligent-manufacturing systems (IMS - Intelligent Manufacturing Systems, HMS - Holonic Manufacturing System) have demonstrated that systems that integrate intelligent products can be more efficient, flexible and adaptable. Intelligent products may prove to be beneficial economically, to deal with product traceability and information sharing along the product lifecycle. Nevertheless, there are still some open questions such as the specification of what information should be gathered, stored and distributed and how it should be managed during the lifecycle of the product. The contribution of this thesis is to define a process for disseminating information related to the product over its lifecycle. This process is combined with a new paradigm, which changes drastically the way we view the material. This concept aims to give the ability for the material to be intrinsically and wholly "communicating". The data dissemination process allow users to store context-sensitive information on communicating product. In addition to the data dissemination process, this thesis gives insight into the technological and scientific research fields inherent to the concept of "communicating material", which remain to be explored

The aim of this thesis is to determine the strategy and partial steps that are needed to introduce the product on the market. The theoretical part defines the basic terms, which were described in accordance with professional literature related to this topic. The thesis describes SWOT analysis, BCG Matrix, market segmentation and Marketing Mix. In the practical part, the current state of the Marketing Mix is evaluated and it is pointed out how it should be newly set up correctly. The product development strategy was chosen based on Ansoff matrix. The market share of old brilliant watercolours gradually decreased, so the company took a step that innovated this product (saturation, pigment expansion and new packaging). Changes made to the product should have a positive impact on the volume of units sold and the gradual increase in market share. Furthermore, it is important that the company follows the new steps that are suggested based on the marketing mix. It is crucial that the company segment the market properly. In the Market Segmentation section, 11 categories are newly introduced. Brilliant watercolours are newly categorized as Creative, designed for a wide range of elementary art schools and creatives who are not satisfied with plain watercolours and products from ART category (professional products) are, in terms of price, inadequate to use. The new steps to introduce the product on the market include the costs that are reflected in the break-even point calculation. The resulting value is to show whether the payback time has been extended or shortened.

Submitted by Mariana Dornelles Vargas (marianadv) on 2015-05-28T19:38:08Z No. of bitstreams: 1 analise_processo.pdf: 4833608 bytes, checksum: 44324b393958b01c87ee362f1bf51872 (MD5) / Made available in DSpace on 2015-05-28T19:38:08Z (GMT). No. of bitstreams: 1 analise_processo.pdf: 4833608 bytes, checksum: 44324b393958b01c87ee362f1bf51872 (MD5) Previous issue date: 2011 / Nenhuma / Este trabalho aborda um estudo de caso efetuado em uma empresa multinacional, do ramo metal mecânico, fabricante de equipamentos de bens de capital destinados à construção e à pavimentação de rodovias. A pesquisa consiste em analisar a condução do processo de desenvolvimento de novos produtos - DNP -, identificar as lacunas e propor melhorias para aumentar a sua eficiência e eficácia. O incremento de eficiência e eficácia permite às empresas a busca pela vantagem competitiva no mercado em que atuam por: i) redução de desperdícios, de custos no produto e processo, e de tempo de lançamento do produto, sendo mais rápido do que o da concorrência; e ii) incremento de tecnologia e maturidade no desenvolvimento de novos produtos. Para que fosse possível avaliar o processo de DNP, estabeleceu-se uma estrutura hierárquica que norteia o referencial teórico apresentado, subdividida em projeto e produto. Com relação a projetos, aborda-se a importância do gerenciamento de projetos organizacional, estabelecendo-se a inter-relação entre gerenciamento de projetos, gestão da mudança e aprendizado organizacional. Com relação a produtos, aborda-se o referencial teórico sobre processos de desenvolvimento de produtos, cujas principais características são apresentadas, bem como sua evolução, desde o processo sequencial até os processos contemporâneos. Esse referencial teórico é de suma importância no estudo deste caso para que seja efetuado o diagnóstico do estado atual do processo de DNP, identificar as lacunas e a fragilidade desse processo, além de propor melhorias para o estado futuro. O método de pesquisa utilizado consiste de pesquisa qualitativa, representada pela aplicação de questionários com perguntas objetivas e descritivas, e execução de reuniões de grupo de foco e observação direta. O período de análise do processo ocorreu entre julho de 2007 e dezembro de 2010. A coleta de dados da pesquisa foi realizada entre julho e dezembro de 2010. Como conclusão, foram evidenciadas 18 oportunidades de melhorias de dimensão estratégica, tácita e operacional, e identificadas 8 perdas no fluxo do processo de DNP. Foram apresentadas sugestões de melhorias para aumento de eficiência e eficicácia no processo. / This paper discusses a case study carried out in a multinational company, industry, metal mechanic, a maker of equipment for capital goods for construction and road paving. It is to examine how it is being conducted the process of new product development, NPD, identify gaps and propose improvements to increase efficiency and effectiveness of that. Increased efficiency and effectiveness of this process allows companies to seek competitive advantage in working for 1) reduction, waste, product and process costs, reduced time for product launch, this faster than the competition, and 2) an increase of technology and maturity in developing new products. To enable it to evaluate a NPD process established a hierarchical structure that guides the theoretical framework presented. This is divided into project and product. With regard to projects is discussed the importance of project management organization which establishes the interrelation between project management, change management and organizational learning. With regard to products is discussed on the theoretical development processes of products, which are arepsentadas their main characteristics and evolution from the sequential processes to contemporary. This important theoretical contribution in the case study to make the diagnosis of the current state of the NPD process, this being identified gaps and weaknesses and propose improvements to the future state. The research methodology consists of qualitative research through the application of questionnaires with objective and descriptive exedcução of focus group meetings and direct observation. The period of analysis of the process is considered from July 2007 to December 2010. The implementation of the research was conducted between July 2010 to December 2010 to collect data. As a conclusion were found 18 opportunities for improvement with a strategic dimension, tacit and operational, identified the eight losses in the flow of the companys NPD process and made suggestions for improvements aimed at increasing their efficiency and effectiveness.

Governo Eletrônico é uma iniciativa dos Estados para oferecer produtos e serviços eletrônicos a cidadãos, organizações públicas e privadas, turistas e até mesmo a outros governos. O amplo número de usuários e a variedade de produtos e serviços oferecidos e mantidos por instituições públicas são fatores que dificultam o gerenciamento das demandas por novos produtos e serviços e também a manutenção e evolução dos já existentes, principalmente porque existem diferentes fontes de requisitos e a necessidade de atender às legislações e regimentos definidos pela próprias instituição e por instâncias superiores. Avaliações internas e externas e pesquisas realizadas em instituições específicas mostram que as instituições públicas tem grande dificuldade em atender às demandas de seus usuários e fornecer produtos e serviços de software com a qualidade esperada tanto pelos usuários quanto pelo governo federal no que se refere aos padrões de governo eletrônico definidos em legislações específicas. Nesse sentido, acredita-se que a Gestão de Produto de Software (GPS) pode despontar como força motriz para apoiar instituições públicas no fornecimento e manutenção de produtos de software com qualidade, uma vez que ela abrange todo o ciclo de vida de desenvolvimento de produtos de software tendo como foco tanto uma perspectiva técnica quanto de negócio. Um dos fatores impeditivos ao uso de modelos de GPS em instituições públicas é o fato de esses modelos terem sido concebidos inicialmente para organizações privadas e não levar em consideração particularidades do setor público, como a alta burocracia, altar hierarquização e dificuldades de mudanças. Nesse contexto, o objetivo geral deste trabalho é investigar os atores e funções de negócio das universidades federais brasileiras no atendimento a demandas de Tecnologia da Informação e Comunicação (TIC), identificando as diferenças e semelhanças com os atores e processos definidos por modelos de referência de GPS definidos na literatura. Além do mais, de forma adicional, é proposto um modelo de GPS adaptado ao contexto das universidades públicas. Todo o processo metodológico deste estudo baseou-se em um conjunto de 5 passos, iniciados a partir de uma revisão sistemática. Dentre os resultados deste trabalho estão um estudo de caso que explica o contexto do desenvolvimento de software nas universidades federais sob a perspectiva de GPS; a construção de um instrumento de pesquisa para captação do estado da prática de GPS nas universidades federais; definição de um modelo inicial de GPS para governo eletrônico no setor de educação superior e um conjunto de recomendações de boa práticas sugeridas para implementar atividades de GPS de forma eficiente / Electronic Government or e-Government is an initiative that provides services to groups of users through an electronic system. Among these users may be other governments, public and private organizations, tourists, and citizens. When analyzing the wide use of Internet resources and the development of software driven by the complexity of the amount of information, there is a need to evaluate the directions of e-government. In this sense, Software Product Management (GPS) emerges as a driving force for success in software products, as it covers the entire lifecycle development, ensuring a technical and business perspective, which, with its many interfaces, business and stakeholders throughout the life cycle of a product. In this context, the general objective of this work is to investigate the actors and business functions of Brazilian federal universities in meeting ICT demands, identifying the differences and similarities with the actors and processes defined by GPS reference models defined in the literature. In addition, a GPS model adapted to the context of public universities is proposed. The whole methodological process of this study was based on a set of 5 steps, started from a systematic review. Among the results of this work are a case study that explains the context of software development in federal universities from the perspective of GPS; the construction of a research instrument to capture the state of GPS practice in federal universities; definition of an initial GPS model for e-government in the higher education sector, and a set of best practice recommendations suggested to implement GPS activities efficiently