Global ETD Search

151	Marketing Practices of Socially Responsible and Sustainable Businesses Bivins, Brooke A 01 January 2018 (has links) The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation? Younger generations are increasingly willing to switch to and, in some cases, pay more for products and brands that contribute positively to society and the environment. An increasing number of businesses are leveraging this trend and working to create a positive image that resonates, particularly with Millennials and Gen Z, as one that integrates social and environmental concerns into business operations. The methodology of this research consists of analysis of secondary research and in-depth interviews. The culmination of this research is a set of guidelines that will assist marketers in reconsidering their businesses' public image in a way that consumers perceive as clear, compelling, and authentic. As consumers' priorities continue to shift, businesses are being pushed to reconsider what values and causes, if any, they represent. This research translates into an adaptable set of steps for businesses to capitalize on this growing trend. marketing business communications advertising corporate responsibility sustainability Advertising and Promotion Management Business and Corporate Communications Marketing Mass Communication Other Business Public Relations and Advertising Social Media
152	The New Frontier of Advertising: Computer-Generated Images as Influencers Oglesby, Corliss Deionn 01 January 2019 (has links) The use of computer-generated images as influencers of consumer opinions and behavior is an emerging advertising strategy. This research investigates the advantages and disadvantages of using computer-generated images (CGI) as influencers of human behavior from the perspective of promoting a brand. The power of electronic word of mouth (social media) and how it is incorporated in computer-generated images used as influencers is discussed as a major factor in consumer decision making. The social media account content of computer-generated images was analyzed by conducting a frame analysis to discern how computer-generated images are portrayed on social media. A frame analysis of 577 social media posts was used to develop a framework for future social media strategies for computer-generated images. CGIs be portrayed as transparent, engaging, and as a socialite. Best practices for using computer-generated images were identified by conducting an interview with a representative of a brand that has collaborated with an influential computer-generated image. Innovation, listening to the consumer voice, and creative control should be prioritized in this growing field of CGIs and CGI partnerships. Thesis University of North Florida UNF Computer generated images influencers Social media models Digital models CGI models Computer-generated images Virtual influencers Social media influencers Advertising and Promotion Management Business and Corporate Communications Fashion Business
153	Mexican-Americans in Los Angeles: Strengthening Their Ethnic Identity Through Chivas USA Goldberger, Stephanie 01 January 2012 (has links) A large Mexican-American population already exists in Los Angeles and, with each generation, it continues to rise. This Mexican-American community has maintained its connection to its heritage by playing and watching soccer, Mexico’s top watched sport. In this thesis, I analyze how Major League Soccer's Chivas USA serves as an outlet through which many Mexicans in Los Angeles have developed their ethnic identities. Since the early twentieth century, Mexicans in Los Angeles have created separate residential communities and sports organizations to strengthen their connections with one another. To appeal to Mexican-Americans, Chivas USA has branded itself closely to its sister team Chivas Guadalajara of Mexico. I explore how Chivas USA's Mexican-American fans have responded to the team's arrival in Los Angeles by forming three different supporter groups — Legion 1908, Union Ultras, and Black Army 1850. By interviewing members of the Union Ultras and Black Army 1850, I learned their beliefs towards a range of issues, including: why they support Chivas USA rather than the Los Angeles Galaxy and how they view the poor representation of Mexican-American players on the United States National Soccer Team. As I conclude, these supporter groups have increased in number and diversity as Chivas USA has grown in popularity. To increase its Mexican-American fan base and to sustain professional soccer in Los Angeles, Chivas USA should relocate to a new stadium for the Major League Soccer's 2013 season and consider rebranding its name to "Chivas Los Angeles." soccer football California Major League Soccer Chivas Guadalajara Advertising and Promotion Management American Popular Culture Community Engagement Critical and Cultural Studies Cultural History Latin American History Latin American Studies Regional Sociology Social and Cultural Anthropology United States History
154	Hosting the Olympics: A Cost-Benefit Analysis of the Economic and Social Effects of the Olympic Games Badia-Bellinger, Jordan Jose 01 January 2012 (has links) This paper attempts to provide a cost-benefit analysis of the economic and social effects of hosting the Olympic Games. I provide an overview of the economic and social impacts of the Games and analyze their effects. I focus the economic effects of the Games on tourism, trade, corporate sponsorship and the sale of television rights. I also look at the social effects of the Games on infrastructure and employment. Finally I assess why the Olympics remain an appealing venture for cities, despite evidence that demonstrates how they produce more actual harm than good for the host city. In addition, I provide predictions for two alternative directions that the Olympics could take in the future: to either continue in the current trend of immense growth and commercialization, or alternatively, implement a new Olympic bidding process that establishes stricter criteria for candidate cities. Olympics Games Cost-Benefit analysis Infrastructure costs Over-commercialization 1984 Los Angeles Games Advertising and Promotion Management Economic Policy Finance and Financial Management Infrastructure International Business International Economics International Relations Other International and Area Studies Policy Design, Analysis, and Evaluation Public Policy Social Policy Sports Management Sports Studies Tourism and Travel
155	Women's Professional Sports: A Case Study on Practices that Could Increase Their Profitability McArdle, Danielle H 01 January 2016 (has links) Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable endeavor. Women's Professional Sports Sports Business Profitability female women Advertising and Promotion Management Broadcast and Video Studies Communication Technology and New Media Feminist, Gender, and Sexuality Studies Inequality and Stratification Marketing Other Business Recreation Business Sales and Merchandising Social Media Sociology of Culture Sports Management Sports Studies Strategic Management Policy Technology and Innovation Women's Studies
156	Z-Cube: Mobile Living for Feminist Nomads Ye, Zi 11 July 2017 (has links) (PDF) Homes proclaim our social standing and reflect the trend of the times. This project seeks to explore and redefine the relationship between modern homes and modern women who strive for mobile life styles. Modernism and globalization have brought us a new way of living that could have never been imagined before— our workspace and homes are no longer limited to a specific unit but have extended to the entire globe. The physical changes compelled by modernity have also complemented the changing role of women. Since the beginning of the 20th century, modern women have expanded their lives outside of their homes and are playing a much more active role in society. This project is designed for the modern feminist nomads—young women with international background living away from their home country—who are passionate about what they do professionally and proud of the women they are. The project will allow these women to determine what home means to them, and also allow their artifacts and concept of home to travel with them and, through the process, shape who they are. This project is a series of 5 different scales of designs: the Z-Cases, the Z-Cubes, the Z-Units, the Z-Communities, and the Z-Global Business Model. This series of designs is developed to better aid the life on the move for the feminist nomads, by making traveling , moving, and adjusting to a new community a much easier process. mobile mobility architecture feminism feminist women Advertising and Promotion Management Architectural History and Criticism Architectural Technology Art Education Civic and Community Engagement Community-Based Research Environmental Design Gender and Sexuality Historic Preservation and Conservation Interior Architecture Other Architecture Urban, Community and Regional Planning
157	Good Game Blake, Greyory 01 January 2018 (has links) This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say, all of these semiotic developments must be framed within the post-Internet sphere. platform capitalism surveillance video games social media the dromosphere Ziggy Advertising and Promotion Management American Film Studies American Literature American Material Culture American Popular Culture Art Practice Audio Arts and Acoustics Book and Paper Business Analytics Business and Corporate Communications Business Intelligence Contemporary Art Cultural History Digital Humanities Diplomatic History Ethics and Political Philosophy Fiction French and Francophone Literature French Linguistics Game Design Graphic Design Illustration Industrial and Product Design Interdisciplinary Arts and Media Labor History Management Information Systems Marketing Nonfiction Other American Studies Other Business Other Film and Media Studies Philosophy of Mind Photography Poetry Political History Public History Sculpture Social History Technology and Innovation Television Theory and Criticism Visual Studies

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