「人」是公司中最重要的資產，而在知識密集的行業中，這樣的資產更顯得重要。由於網路技術的出現，網路人力銀行也成為另外一種人才招募的新興管道，但透過網路人力銀行所召募的人才素質並沒有傳統上透過公司員工推薦進來的人才可更進一步瞭解的好處。因此本研究透過一網路人才推薦信任制度，來加強線上人力銀行之人才篩選能力，希望透過此制度能繼續保有網路人力銀行在人才招募速度上的優勢，並能加強其篩選的能力。 本研究針對人才招募管道進行了文獻的探討，提出一人才推薦制度，以某國立大學EMBA之人才庫，透過成員間的學經歷背景相似度，推薦出擁有相同顯性工作能力的人才。讓人才招募單位可以得到推薦的人才，並可對其作信任評價的推論。接著利用實驗來求出雛型系統的一些關鍵參數，讓雛型系統運作得更完善以及更符合使用者的需求。 本雛型系統結合了網路人力銀行人才招募方式可快速地招募到大量員工的特點，及員工推薦人才招募方式可招募到更適切員工的特點。並透過FOAF格式的使用，將線上社會網絡的資料格式統一，有助於縮短整個人才信任推薦系統的建立時間。 / "Human Resource" is one of the most important assets of company, especially in knowledge-intensive industries. As network technologies developed, commercial job site has also become another kind of recruitment channel. But through this kind of channel, companies don’t have better chance to know new employee than traditional way. Therefore this study filters new employees by a Recommendation & Trust Inference mechanism. Hope that commercial job site would continue to keep the advantages of high efficiency in recruitment, and enhance its filtering capability at the same time. First, this study surveys literatures in recruitment channels. And it proposes a Recommendation & Trust Inference mechanism using a national university EMBA program member data as an example. The Recommendation mechanism recommend candidates having the same specialty by comparing their similarity of education and work experience. Furthermore, recruitment unit could use Trust Inference mechanism to get suitable candidates. Third, we conduct experiments to find the key parameters for the prototype system. Make the system able to work better and meet users’ needs. The prototype system combines the benefit of commercial job site which can quickly recruit a large number of employees and the feature providing more appropriate candidates for the company recommended by staff. Simultaneously by taking use of the FOAF format, we can unify the data format in online social network. The way mentioned above will effectively reduce the system set-up time.

Η ραγδαία εξάπλωση του Internet έχει προκαλέσει σημαντικές αλλαγές σε πολλούς κλάδους της οικονομίας και της κοινωνίας παγκόσμια. Με τη ραγδαία ανάπτυξη των Τεχνολογιών της Πληροφορικής και της Τεχνολογίας, μια νέα μορφή εκπαίδευσης εμφανίστηκε, που δεν είναι άλλη από το e-learning (εκπαίδευση από απόσταση), που έφερε την επανάσταση στο εκπαιδευτικό γίγνεσθαι. Επιπρόσθετα ο Παγκόσμιος Ιστός σταδιακά μετεξελίσσεται στο Σημασιολογικό Παγκόσμιο Ιστό (Semantic Web) νέα μοντέλα και πρότυπα (XML, RDF, OWL) αναπτύσσονται για την προώθηση αυτής της διαδικασίας. Η έκφραση, μετάδοση και αναζήτηση πληροφοριών με χρήση αυτών των προτύπων ανοίγει νέους ορίζοντες στη χρήση του Διαδικτύου. Οι οντολογίες κερδίζουν ολοένα έδαφος για την αναπαράσταση γνώσης. Σε μια μεγάλη οντολογία που περιέχει χρήσιμα δεδομένα για ένα σύστημα εξ’ αποστάσεως εκπαίδευσης, αξίζει κάποιος να ερευνήσει την «κρυμμένη γνώση», δηλαδή να ανακαλύψει πιθανές συσχετίσεις ή συνειρμούς, να βρει πρότυπα ή μορφές που επαναλαμβάνονται ή ακραία φαινόμενα. Η παρούσα διπλωματική εργασία αποτελεί μια επίδειξη τεχνολογίας για την έγκυρη και έγκαιρη πρόβλεψη της απόδοσης των φοιτητών σε ένα σύστημα εξ’ αποστάσεως εκπαίδευσης. Η βασική ιδέα προκύπτει από την ανάγκη να σχεδιαστεί μία οντολογία η οποία θα μπορεί να αποθηκεύσει τη γνώση σχετικά με τις ικανότητες φοιτητών (user profile) σε σχέση με ένα συγκεκριμένο εκπαιδευτικό αντικείμενο (ΠΛΗ23 – Τηλεματική, Διαδίκτυο του Ελληνικού Ανοικτού Πανεπιστημίου (ΕΑΠ) )η οποία έχει πολύ συγκεκριμένη ύλη και 4 υποχρεωτικές γραπτές εργασίες ανά έτος). Στη συνέχεια παρουσιάζονται τα αποτελέσματα μελέτης της ανάλυσης των δεδομένων των φοιτητών με τεχνικές εξόρυξης γνώσης. Η εύρεση των κανόνων πραγματοποιήθηκε μέσω του εργαλείου Weka. Το αποτέλεσμα που προέκυψε είναι μία βάση γνώσης βάσει της οποίας γίνεται έγκαιρα και έγκυρα η πρόβλεψη της συμπεριφοράς του φοιτητή, δηλαδή αν θα καταφέρει να ολοκληρώσει επιτυχώς ή μη τη Θεματική Ενότητα που έχει αναλάβει στο ΕΑΠ, ώστε ο διδάσκων να μπορεί από πολύ νωρίς να υποστηρίξει το φοιτητή με επιπλέον υλικό αν απαιτείται. / The rapid spread of Internet has caused significant changes in many sectors of the economy and society worldwide. From those changes could not be left out of education. With the rapid development of information technologies and technology, a new form of education appears, e-learning (distance education), which revolutionized the educational process. Furthermore, while the World Wide Web gradually transforms into Semantic Web, new standards and models (XML, RDF, OWL) are evolving in order to launch this inquiry. The storage, presentation, transmission and search of information according to those standards open up new horizons in the utilization of the Web. Ontologies are increasingly get used for knowledge representation. A large ontology contains useful data for a system of distance education, deserves someone to investigate the "hidden knowledge", i.e. to discover possible associations or to find patterns or forms that are repeated or extreme events. This thesis is a demonstration of technology for accurate and timely prediction of the performance of students in a system of distance education. The basic idea was to design an ontology that can store knowledge about the students’ skills (user profile) in relation to a specific educational purpose (PLI23 - Telematics, Internet of the Hellenic Open University, which has a very specific matter and 4 mandatory projects per year). Then we present the results of a study analyzing student data mining techniques (data mining-classification). The discovery rules took place via the tool Weka. The result is a knowledge base which is the appropriate tool (Interface teacher) may provide that a student needs on a particular topic (in addition to material help from the teacher), etc.

Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2018-04-09T19:37:26Z No. of bitstreams: 1 ANDRYW MARQUES RAMOS - DISSERTAÇÃO PPGCC 2014..pdf: 16053506 bytes, checksum: fdeece58c13c7b38ceb6c8b06f9d516b (MD5) / Made available in DSpace on 2018-04-09T19:37:26Z (GMT). No. of bitstreams: 1 ANDRYW MARQUES RAMOS - DISSERTAÇÃO PPGCC 2014..pdf: 16053506 bytes, checksum: fdeece58c13c7b38ceb6c8b06f9d516b (MD5) Previous issue date: 2014-09-05 / Abuscapornovidadesmusicais,sejamelasmúsicas,álbunsouartistas,éumaspectocentral no hábito das pessoas quando se trata de música. E esta procura aumentou principalmente porcausadagrandequantidadedemúsicadisponívelecomfácilacessoproporcionadopelo avanço de tecnologias como Last.FM, Spotify, Youtube, Itunes, entre outros. Porém, devido a esta grande disponibilidade, nem sempre é fácil a descoberta de novidades que sejam relevantes. Para resolver este problema, muitos esforços foram elaborados. O presente trabalho tenta expandir estes esforços tratando a novidade de maneira multidimensional, de acordo com dois aspectos: familiaridade (o quanto o ouvinte conhece outras músicas/ artistas similares à novidade) e popularidade (o quão essa música / artista é conhecida pelos ouvintes em geral). Esta visão multidimensional da novidade é uma visão mais rica e pode aperfeiçoar ferramentas que dão suporte a descoberta de novidades para ouvintes, como sistemas de recomendação, sites, fóruns, etc. Desta maneira analisamos as preferências dos ouvintes por artistas com novidade (artistas que nunca foram escutados anteriormente pelo ouvinte) baseadas nestes dois aspectos. Para isso foi estudado os hábitos de escuta dos usuários do Last.FM, rede social musical que registra o que os usuários escutam. Os resultados sugerem que não existe uma preferência geral dos ouvintes po ralguma specto das novidades. Os ouvintes tendem a formar grupos baseados nas preferências pelos aspectos das novidades. Estes resultados sugerem um tratamento específico para estes grupos de ouvintes, como um sistema de recomendação que leve em conta estas preferências. Outro estudo realizado neste trabalho compara as preferências dos ouvintes pelos aspectos tanto dos artistas com novidade quanto dos artistas já conhecidos. Este estudo apontou que as preferências dos ouvintes para estes dois âmbitos são diferentes, onde os ouvintes tendem a formar grupos baseados nestas diferentes preferências. Este resultado implica que o âmbito das novidades e o âmbito do que já se conhece não deve ser tratado da mesma maneira. / The search for new music, e.g. songs tracks, albums or artists, is a central aspect in the people’s listening habit. And this pursuit increased because of the large amount of available music and the easy access provided by the advance of technologies like Last.FM, Sportify, Youtube, Itunes. However, due to this high music availability, it is not always easy to discover relevant novelties. This study attempts to expand the studies about music novelties by investigating how the music preferences of listeners are affected by two different aspects of novel artists: familiarity (how much the listener knows other artists similar to the novelty) and popularity (how this artist is known by listeners in general). The study supports this multidimensional view of novelty, which is a richer view and it enables the improvement of tools that support the discovery of music novelties for listeners, as recommender systems, websites,forums,etc. WecollectedandanalyzedhistoricaldatafromLast.fmusers,apopular online music discovery service. The results suggest that there is not a general preference for some aspect of novelty. Listeners tend to form groups based on the preferences for the novelty aspects. These results suggest a specific treatment for these groups of listeners, e.g., a recommendation system considering these preferences. Another study performed compares the listeners preferences by aspects of both novelty artists and artists already known. This study showed that the listeners preferences for these two spheres are different, where listeners tend to form groups based on these different preferences. This result implies that the scope of novelty and the scope of what is already known should not be treated the same way.

Submitted by Bruna Oliveira (brunamiyuki@gmail.com) on 2017-08-29T17:05:38Z No. of bitstreams: 1 Tese_versãofinal.pdf: 3842360 bytes, checksum: 086bcf268fcb7702a198316e866fa6a2 (MD5) / Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2017-08-29T19:48:14Z (GMT) No. of bitstreams: 1 Tese_versãofinal.pdf: 3842360 bytes, checksum: 086bcf268fcb7702a198316e866fa6a2 (MD5) / Made available in DSpace on 2017-08-30T13:07:01Z (GMT). No. of bitstreams: 1 Tese_versãofinal.pdf: 3842360 bytes, checksum: 086bcf268fcb7702a198316e866fa6a2 (MD5) Previous issue date: 2017-07-31 / A privacidade de informações na internet é uma das maiores preocupações advindas da ascensão da web 2.0. Entretanto, cada vez é mais comum a requisição e manejamento de dados pessoais por empresas que, por meio de Sistemas de Recomendação (SR), visam garantir aos usuários serviços ou produtos personalizados às suas necessidades. Porém, frequentemente os consumidores enfrentam um paradoxo de privacidade-personalização, pois precisam conceder informações, mas temem como elas serão utilizadas pelas empresas. O uso incoerente de tais dados pode dar ao indivíduo a sensação de que sua liberdade está sendo cerceada, levando-o a reagir de maneira diversa da intenção do sistema. Trata-se, efetivamente, de um efeito bumerangue, entendido como uma resposta oposta à ameaça de sua liberdade na web. Tendo em vista que a literatura de SI explora de maneira insuficiente os efeitos da percepção de intrusão na disposição em revelar informações, sobretudo por meio da teoria da reatância psicológica – de onde advém o efeito bumerangue – o objetivo desta pesquisa foi verificar como a percepção dos usuários sobre a intrusão do Sistema de Recomendação pode afetar a sua disposição em revelar suas informações. Foram realizados dois experimentos, sendo um nos Estados Unidos e outro no Brasil, com amostras válidas de 213 e 237 participantes, respectivamente. Para isto, foi desenvolvido um protótipo de Sistema de Recomendação Experimental na plataforma Qualtrics. As técnicas utilizadas para análise de dados foram a análise de variância de um fator (one-way ANOVA) e a análise de covariância (ANCOVA). Dentre os resultados obtidos, demonstrou-se o efeito bumerangue do SR, pois quanto maior o nível de intrusão do SR, menor a disposição para revelar suas informações; verificou-se a existência de apenas dois níveis de intrusão percebida pelo usuário; foi constatado o impacto das preocupações de privacidade na internet na relação entre percepção de intrusão e disposição em revelar suas informações, além da uniformidade no comportamento entre as duas amostras. Com base nos resultados, espera-se que desenvolvedores de SR e empresas que os utilizam evitem futuros efeitos bumerangue em suas recomendações, o que afugentaria um potencial cliente. / Information privacy on internet is one of the biggest concerns that arise with web 2.0. However, it is increasingly common for companies that use Recommendation Systems (RS) the request and manage of personal data aiming to guarantee personalized services or products to the users. However, consumers often face a privacy-personalization paradox because they need to provide information, but fear how companies will use it. Incoherent use of such data can give to the individual the feeling that their freedom is being curtailed, causing reactions differently than the system’s intention. It is a boomerang effect, understood as an opposed response to the threat of its freedom on the web. Considering that the IS literature insufficiently explores the effects of the perception of intrusion on the willingness to disclose information, especially through the theory of psychological reactance – where the boomerang effect comes from – the objective of this research is to verify how the users' perception of the intrusion of the Recommendation System may affect your willingness to disclose your information. Two experiments were conducted in the United States and Brazil, with valid samples of 213 and 237 participants, respectively. A prototype of an Experimental Recommendation System (ERS) was developed on the Qualtrics platform. The techniques used for data analysis were the analysis of one-way variance (one-way ANOVA) and covariance analysis (ANCOVA). Among the results, the boomerang effect of RS was demonstrated, because the higher the level of SR intrusion, the less is the willingness to disclose its information. It was verified the existence of only two levels of intrusion perceived by the user. The impact of Internet privacy concerns on the relationship between perception of intrusion and willingness to disclose information was verified, as well as the behavioral indifference between the two samples. Based on the results, RS developers and companies that use them are expected to avoid future boomerang effects in their recommendations, which would scare away a potential customer.

Pervasive computing systems aim to improve human-computer interaction, using users situation variables that define context. The boom of Internet makes growing availables items to choose, giving cost in made decision process. Affective Computing has in its goals to identify user s affective/emotional state in a computing interaction, in order to respond to it automatically. Recommendation systems help made decision selecting and suggesting items in scenarios where there are huge information volume, using, traditionally, users prefferences data. This process could be enhanced using context information (as physical, environmental or social), rising the Context-Aware Recommendation Systems. Due to emotions importance in our lives, that could be treated with Affective Computing, this work uses affective context as context variable, in recommendation process, proposing the Affective-Recommender a recommendation system that uses user s affective state to select and to suggest items. The system s model has four components: (i) detector, that identifies affective-state, using the multidimesional Pleasure, Arousal and Dominance model, and Self-Assessment Maniking instrument, that asks user to inform how he/she feels; (ii) recommender, that selects and suggests items, using a collaborative-filtering based approache, in which user s prefference to an item is his/her affective reaction to it as the affective state detected after access; (iii) application, which interacts with user, shows probable most interesting items defined by recommender, and requests affect identification when it is necessarly; and (iv) data base, that stores available items and users prefferences. As a use case, Affective-Recommender is used in a e-learning scenario, due to personalization obtained with recommendation and emotion importances in learning process. The system was implemented over Moodle LMS. To exposes its operation, a use scenario was organized, simulating recommendation process. In order to check system applicability, with students opinion about to inform how he/she feels and to receive suggestions, it was applied in three UFSM graduation courses classes, and then it were analyzed data access and the answers to a sent questionnaire. As results, it was perceived that students were able to inform how they feel, and that occured changes in their affecive state, based on accessed item, although they don t see improvements with the recommendation, due to small data available to process and showr time of application. / Sistemas de Computação Pervasiva buscam melhorar a interação humano-computador através do uso de variáveis da situação do usuário que definem o contexto. A explosão da Internet e das tecnologias de informação e comunicação torna crescente a quantidade de itens disponíveis para a escolha, impondo custo para o usuário no processo de tomada de decisão. A Computação Afetiva tem entre seus objetivos identificar o estado emocional/afetivo do usuário durante uma interação computacional, para automaticamente responder a ele. Já Sistemas de Recomendação auxiliam a tomada de decisão, selecionando e sugerindo itens em situações onde há grandes volumes de informação, tradicionalmente, utilizando as preferências dos usuários para a seleção e sugestão. Esse processo pode ser melhorado com o uso do contexto (físico, ambiental, social), surgindo os Sistemas de Recomendação Sensíveis ao Contexto. Tendo em vista a importância das emoções em nossas vidas, e a possibilidade de tratamento delas com a Computação Afetiva, este trabalho utiliza o contexto afetivo do usuário como variável da situação, durante o processo de recomendação, propondo o Affective-Recommender um sistema de recomendação que faz uso do estado afetivo do usuário para selecionar e sugerir itens. O sistema foi modelado a partir de quatro componentes: (i) detector, que identifica o estado afetivo, utilizando o modelo multidimensional Pleasure, Arousal e Dominance e o instrumento Self-Assessment Manikin, solicitando que o usuário informe como se sente; (ii) recomendador, que escolhe e sugere itens, utilizando uma abordagem baseada em filtragem colaborativa, em que a preferência de um usuário para um item é vista como sua reação estado afetivo detectado após o contato ao item; (iii) aplicação, que interage com o usuário, exibe os itens de provável maior interesse definidos pelo recomendador, e solicita que o estado seja identificado, sempre que necessário; e (iv) base de dados, que armazena os itens disponíveis para serem sugeridos e as preferências de cada usuário. Como um caso de uso e prova de conceito, o Affective-Recommender é empregado em um cenário de e-learning, devido à importância da personalização, obtida com a recomendação, e das emoções no processo de aprendizagem. O sistema foi implementado utilizando-se como base o AVEA Moodle. Para expor o funcionamento, estruturou-se um cenário de uso, simulando-se o processo de recomendação. Para verificar a aplicabilidade real do sistema, ele foi empregado em três turmas de cursos de graduação da UFSM, sendo analisados dados de acesso e aplicado um questionário para identificar as impressões do alunos quanto a informar como se sentem e receber recomendações. Como resultados, percebeu-se que os alunos conseguiram informar seus estados afetivos, e que houve uma mudança em neste estado com base no item acessado, embora não tenham vislumbrado melhorias com as recomendações, em virtude da pequena quantidade de dados disponível para processamento e do curto tempo de aplicação.

La dynamique humaine est un sujet essentiel de l'informatique centrée sur l’homme. Elle se concentre sur la compréhension des régularités sous-jacentes, des relations, et des changements dans les comportements humains. En analysant la dynamique humaine, nous pouvons comprendre non seulement des comportements individuels, tels que la présence d’une personne à un endroit précis, mais aussi des comportements collectifs, comme les mouvements sociaux. L’exploration de la dynamique humaine permet ainsi diverses applications, entre autres celles des services géo-dépendants personnalisés dans des scénarios de ville intelligente. Avec l'omniprésence des smartphones équipés de GPS, les réseaux sociaux de géolocalisation ont acquis une popularité croissante au cours des dernières années, ce qui rend les données de comportements des utilisateurs disponibles à grande échelle. Sur les dits réseaux sociaux de géolocalisation, les utilisateurs peuvent partager leurs activités en temps réel avec par l'enregistrement de leur présence à des points d'intérêt (POIs), tels qu’un restaurant. Ces données d'activité contiennent des informations massives sur la dynamique humaine. Dans cette thèse, nous explorons la dynamique humaine basée sur les données massives des réseaux sociaux de géolocalisation. Concrètement, du point de vue individuel, nous étudions la préférence de l'utilisateur quant aux POIs avec des granularités différentes et ses applications, ainsi que la régularité spatio-temporelle des activités des utilisateurs. Du point de vue collectif, nous explorons la forme d'activité collective avec les granularités de pays et ville, ainsi qu’en corrélation avec les cultures globales / Human dynamics is an essential aspect of human centric computing. As a transdisciplinary research field, it focuses on understanding the underlying patterns, relationships, and changes of human behavior. By exploring human dynamics, we can understand not only individual’s behavior, such as a presence at a specific place, but also collective behaviors, such as social movement. Understanding human dynamics can thus enable various applications, such as personalized location based services. However, before the availability of ubiquitous smart devices (e.g., smartphones), it is practically hard to collect large-scale human behavior data. With the ubiquity of GPS-equipped smart phones, location based social media has gained increasing popularity in recent years, making large-scale user activity data become attainable. Via location based social media, users can share their activities as real-time presences at Points of Interests (POIs), such as a restaurant or a bar, within their social circles. Such data brings an unprecedented opportunity to study human dynamics. In this dissertation, based on large-scale location centric social media data, we study human dynamics from both individual and collective perspectives. From individual perspective, we study user preference on POIs with different granularities and its applications in personalized location based services, as well as the spatial-temporal regularity of user activities. From collective perspective, we explore the global scale collective activity patterns with both country and city granularities, and also identify their correlations with diverse human cultures

More and more aspects of today’s healthcare are becoming integrated with medical technology and dependent on medical IT systems, which consequently puts stricter re-quirements on the companies delivering these solutions. As a result, companies delivering medical technology solutions need to spend a lot of resources maintaining high-quality, responsive customer support. In this report, possible ways of increasing customer support efficiency using machine learning and NLP is examined at Sectra, a medical technology company. This is done through a qualitative case study, where empirical data collection methods are used to elicit requirements and find ways of adding decision support. Next, a prototype is built featuring a ticket recommendation system powered by GPT-3 and based on 65 000 available support tickets, which is integrated with the customer supports workflow. Lastly, this is evaluated by having six end users test the prototype for five weeks, followed by a qualitative evaluation consisting of interviews, and a quantitative measurement of the user-perceivedusability of the proposed prototype. The results show some support that machine learning can be used to create decision support in a customer support context, as six out of six test users believed that their long-term efficiency could improve using the prototype in terms of reducing the average ticket resolution time. However, one out of the six test users expressed some skepticism towards the relevance of the recommendations generated by the system, indicating that improvements to the model must be made. The study also indicates that the use of state-of-the-art NLP models for semantic textual similarity can possibly outperform keyword searches.

M. Tech. (Department of Information and Communication Technology, Faculty of Applied and Computer Sciences), Vaal University of Technology. / Since their emergence in the 1990’s, recommendation systems have transformed the intelligence of both the web and humans. A pool of research papers has been published in various domains of recommendation systems. These include content based, collaborative and hybrid filtering recommendation systems. Recommendation systems suggest items to users and their principal purpose is to increase sales and recommend items that are predicted to be suitable for users. They achieve this through making calculations based on data that is available on the system. In this study, we give evidence that the research on group recommendation systems must look more carefully at the dynamics of group decision-making in order to produce technologies that will be more beneficial for groups based on the individual interests of group members while also striving to maximise satisfaction. The matrix factorization algorithm of collaborative filtering was used to make predictions and three movie recommendation for each and every individual user. The three recommendations were of three highest predicted movies above the pre-set threshold which was three. Thereafter, four virtual groups of varied sizes were formed based on four highest predicted movies of the users in the dataset. Plurality voting strategy was used to achieve this. A publicly available dataset based on Group Recommender Systems Enhanced by Social Elements, constructed by Lara Quijano from the Group of Artificial Intelligence Applications (GIGA), was used for experiments. The developed recommendation system was able to successfully make individual movie recommendations, generate virtual groups, and recommend movies to these respective groups. The system was evaluated for accuracy in making predictions and it was able to achieve 0.7027 MAE and 0.8996 RMSE. This study was able to recommend to virtual groups to enable social network group members to engage in discussions of recommended items. The study encourages members in engaging in similar activities in their respective physical locations and then discuss on social network.

The original intention of the recommender system is to solve the problem of information explosion, hoping to help users find the content they need more efficiently. In an e-commerce platform, users typically interact with items that they are interested in or need in a variety of ways. For example, buying, browsing details, etc. These interactions are recorded as time-series information. How to use this sequential information to predict user behaviors in the future and give an efficient and effective recommendation is a very important problem. For content providers, such as merchants in e-commerce platforms, more accurate recommendation means higher traffic, CTR (click-through rate), and revenue. Therefore, in the industry, the CTR model for recommendation systems is a research hotspot. However, in the fine ranking stage of the recommendation system, the existing models have some limitations. No researcher has attempted to predict multiple behaviors of one user simultaneously by processing sequential information. We define this problem as the multi-task sequential recommendation problem. In response to this problem, we study the CTR model, sequential recommendation, and multi-task learning. Based on these studies, this paper proposes AMBSN (Attention-based Multi-Behavior Sequential Network). Specifically, we added a transformer layer, the activation unit, and the multi-task tower to the traditional Embedding&MLP (multi-layer perceptron) model. The transformer layer enables our model to efficiently extract sequential behavior information, the activation unit can understand user interests, and the multi-task tower structure makes the model give the prediction of different user behaviors at the same time. We choose user behavior data from Taobao for recommendation published on TianChi as the dataset, and AUC as the evaluation criterion. We compare the performance of AMBSN and some other models on the test set after training. The final results of the experiment show that our model outperforms some existing models. / L’intenzione originale del sistema di raccomandazione è risolvere il problema dell’esplosione delle informazioni, sperando di aiutare gli utenti a trovare il contenuto di cui hanno bisogno in modo più efficiente. In una piattaforma di e-commerce, gli utenti in genere interagiscono con gli articoli a cui sono interessati o di cui hanno bisogno in vari modi. Ad esempio, acquisti, dettagli di navigazione, ecc. Queste interazioni vengono registrate come informazioni di serie temporali. Come utilizzare queste informazioni sequenziali per prevedere i comportamenti degli utenti in futuro e fornire una raccomandazione efficiente ed efficace è un problema molto importante. Per i fornitori di contenuti, come i commercianti nelle piattaforme di e-commerce, una raccomandazione più accurata significa traffico, CTR (percentuale di clic) ed entrate più elevati. Pertanto, nel settore, il modello CTR per i sistemi di raccomandazione è un hotspot di ricerca. Tuttavia, nella fase di classificazione fine del sistema di raccomandazione, i modelli esistenti presentano alcune limitazioni. Nessun ricercatore ha tentato di prevedere più comportamenti di un utente contemporaneamente elaborando informazioni sequenziali. Definiamo questo problema come il problema di raccomandazione sequenziale multi-task. In risposta a questo problema, studiamo il modello CTR, la raccomandazione sequenziale e l’apprendimento multi-task. Sulla base di questi studi, questo documento propone AMBSN (Attention-based Multi-Behavior Sequential Network). In particolare, abbiamo aggiunto uno strato trasformatore, l’unità di attivazione e la torre multi-task al tradizionale modello Embedding&MLP (multi-layer perceptron). Il livello del trasformatore consente al nostro modello di estrarre in modo efficiente le informazioni sul comportamento sequenziale, l’unità di attivazione può comprendere gli interessi degli utenti e la struttura della torre multi-task fa sì che il modello fornisca la previsione di diversi comportamenti degli utenti contemporaneamente. Scegliamo i dati sul comportamento degli utenti da Taobao per la raccomandazione pubblicata su TianChi come set di dati e l’AUC come criterio di valutazione. Confrontiamo le prestazioni di AMBSN e di alcuni altri modelli sul set di test dopo l’allenamento. I risultati finali dell’esperimento mostrano che il nostro modello supera alcuni modelli esistenti.

Η πληροφοριακή υπερφόρτωση των χρηστών αποτελεί βασικό πρόβλημα ενός οργανισμού. Η συσσώρευση μεγάλου όγκου πληροφορίας στα πληροφοριακά συστήματα, προκαλεί στους χρήστες άγχος και υπερένταση, με αποτέλεσμα να δυσχεραίνει την ικανότητά τους για λήψη αποφάσεων. Λόγω αυτού, η επίδραση της πληροφοριακής υπερφόρτωσης στους οργανισμούς είναι καταστροφική και απαιτείται η αντιμετώπισή της. Υπάρχουν διάφοροι τρόποι αντιμετώπισης της πληροφοριακής υπερφόρτωσης όπως τα συστήματα υποστήριξης λήψης αποφάσεων, τα συστήματα φιλτραρίσματος πληροφορίας, οι αποθήκες δεδομένων και άλλες τεχνικές της εξόρυξης δεδομένων και της τεχνητής νοημοσύνης, όπως είναι οι ευφυείς πράκτορες. Οι ευφυείς πράκτορες αποτελούν εφαρμογές που εφάπτονται της τεχνικής νοημοσύνης, οι οποίες έχουν την ικανότητα να δρουν αυτόνομα, συλλέγοντας πληροφορίες, εκπαιδεύοντας τον εαυτό τους και επικοινωνώντας με τον χρήστη και μεταξύ τους. Συχνά, υλοποιούνται πολυπρακτορικά συστήματα προκει-μένου να επιλυθεί ένα πρόβλημα του οργανισμού. Στόχος τους είναι να διευκολύνουν τη λήψη αποφάσεων των χρηστών, προτείνοντας πληροφορίες βάσει των προτιμήσεών τους. Ο σκοπός της παρούσας διπλωματικής εργασίας είναι να αναλύσει σε βάθος τους ευφυείς πράκτορες, σαν μία αποτελεσματική μέθοδο αντιμετώπισης της πληροφοριακής υπερφόρτωσης, να προτείνει πειραματικούς πράκτορες προτά-σεων και να εξετάσει επιτυχημένες υλοποιήσεις. Συγκεκριμένα, παρουσιάζεται ένα ευφυές σύστημα διδασκαλίας για την ενίσχυση του e-Learning/e-Teaching, προτείνεται ένα σύστημα πρακτόρων για τον οργανισμό Flickr, ενώ εξετάζεται το σύστημα προτάσεων του Last.fm και ο αλγόριθμος προτάσεων του Amazon. Τέλος, αναλύεται μια πειραματική έρευνα ενός ευφυούς πράκτορα προτάσεων, ο οποίος αντιμετώπισε με επιτυχία την αντιληπτή πληροφοριακή υπερφόρτωση των χρηστών ενός θεωρητικού ηλεκτρονικού καταστήματος. Τα αποτελέσματα του πειράματος παρουσίασαν την επίδραση της αντιληπτής πληροφοριακής υπερφόρτωσης και του φορτίου πληροφορίας στην ποιότητα επιλογής, στην εμπιστοσύνη επιλογής και στην αντιληπτή αλληλεπίδραση μεταξύ ηλεκτρονικού καταστήματος και χρήστη, ενώ παρατηρήθηκε η καθοριστική συμβολή της χρήσης των ευφυών πρακτόρων στην αντιμετώπιση της πληροφοριακής υπερφόρτωσης. / -