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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
91

Satisfação pós-recuperação e intenção de recompra no varejo online : proposição e teste de moderadores dessa relação

Nagel, Mateus de Brito January 2014 (has links)
Esta dissertação tem como objetivo central investigar fatores que moderam a relação entre satisfação pós-recuperação e intenção de recompra no varejo online. Mais especificamente, esta pesquisa visa analisar se os construtos qualidade do relacionamento, resistência à mudança e motivo inferido moderam a relação entre satisfação com o gerenciamento de reclamações e intenção de recompra no varejo online. Para verificar tais moderações, inicialmente foi realizada a etapa exploratória de pesquisa, na qual, por meio de entrevistas em profundidade, evidenciou-se que as variáveis propostas poderiam moderar a relação entre a variável independente e dependente desta dissertação, bem como foi adicionado o construto valor econômico como possível moderador da relação entre satisfação pós-reclamação e intenção de recompra. Em seguida, para testar as hipóteses propostas foi aplicada uma survey junto a consumidores norte-americanos (N=500), operacionalizada com auxílio do Qualtrics, via Mechanical Turk. Como resultado dos testes, tem-se que a qualidade do relacionamento, o motivo inferido e a percepção de valor econômico moderam a relação entre satisfação pós-recuperação e intenção de recompra no varejo online, ou seja, podem explicar, em partes, a não linearidade da relação entre a variável independente e dependente desta pesquisa. Destaca-se ainda que as dimensões da qualidade do relacionamento (a saber: satisfação, confiança e comprometimento) sugeridas neste estudo também moderaram, individualmente, a relação entre a variável independente e dependente desta pesquisa. Sendo assim, esta dissertação contribuiu para a literatura de Marketing e comércio eletrônico ao evidenciar que tanto a qualidade do relacionamento, bem como as dimensões de satisfação, confiança e comprometimento moderam a relação entre satisfação com o gerenciamento de reclamações e intenção de recompra. Além disso, evidencia-se que a elevada percepção de valor econômico, e os motivos inferidos pelos clientes (se positivos), diante da falha inicial ocorrida, também podem sinalizar intenções de recompra dos consumidores junto a sites varejistas. / This dissertation aims to investigate factors that moderate the relationship between satisfaction with complaint handling and repurchase intention in online retail. More specifically, this research aims to examine whether the quality of the relationship constructs, resistance to change and inferred motive moderate the relationship between satisfaction with complaint handling and repurchase intention in online retail. To test such moderations, was taken an exploratory research stage through in-depth interviews in which it became clear that the proposed constructs could moderate the relationship between the independent and dependent variables of this dissertation, as well as the variable economic value was added as a possible moderator of the relationships between satisfaction with complaint handling and repurchase intention. Then, to test the hypotheses was applied a survey with online consumers (N=500) from United States, through Qualtrics and Mechanical Turk. The results indicate that the relationship quality, the inferred motive and the perceived economic value moderated the relationship between satisfaction with complaint handling and repurchase intention in online retail. It is emphasized that the dimensions of relationship quality (satisfaction, trust and commitment) suggested in this study also moderated, in an individual way, the relationship between the independent and dependent variables of this study. Thus, this dissertation has contributed to the literature of marketing and e-commerce by showing that both the relationship quality as well as the dimensions (satisfaction, trust and commitment) moderate the relationship between satisfaction with complaint handling and repurchase intention. Furthermore, it is evident that the high perceived economic value, and the motive inferred by customers (if positive), facing the initial failure occurred, can also indicate repurchase intentions of consumers with online retailers.
92

Acquisition of securities : section 48 of the Companies Act 71 of 2008

Mohlala, Makgale 23 August 2012 (has links)
The amendment of the Companies Act 61 of 1973 in 1999 by Companies Amendment Act 37 of 1999 made it possible for the first time, in South Africa, for a company to acquire its own shares and for a subsidiary to acquire shares in its holding company. The position introduced by the 1999 amendments was repealed in 2011 with the coming into effect of the Companies Act 71 of 2008. I have compared capital maintenance rule under the Companies Act 61 of 1973, as amended in 1999 with capital maintenance rule under the Companies Act 71 of 2008. I have also examined in detailed the requirements to be complied with when a company acquires its shares as well as the requirements to be complied with when a subsidiary acquires shares in its holding company. Copyright / Dissertation (LLM)--University of Pretoria, 2012. / Mercantile Law / unrestricted
93

The acquisition by a company of its own shares in terms of section 48 of the Companies Act 71 of 2008

Scott, Tobias Johannes 17 September 2012 (has links)
The capital maintenance rules stem from the English company law and were primarily aimed at protecting the rights of a company’s creditors. Before the introduction of the Companies Amendment Act 37 of 1998, a company was prohibited from purchasing its own shares. After this legislation was passed, a company was able to do so, provided that it satisfied the solvency and liquidity test and also complied with the new statutory provisions set out by sections 85 to 89 of the Companies Act 61 of 1973. Section 48 of the Companies Act 71 of 2008 now regulates the acquisition by a company of its own shares, as well as the acquisition of shares in its holding company by a subsidiary company. The above actions also fall under the ambit of a “distribution” as defined in the Act and therefore need to satisfy the requirements of section 46 of the Act as well. Unlike its predecessor, the provisions in the new Act are very broad and devoid of guidelines. The emphasis is placed on companies satisfying the principles of solvency and liquidity. Non-adherence to these provisions gives rise to the personal liability of the company’s directors. The provisions of section 48 do not apply where a dissenting shareholder exercises his appraisal rights in terms of section 164 of the new Act, or where a company redeems redeemable securities. These exceptions do, however, still amount to “distributions” and will accordingly need to satisfy the requirements contained in section 46 of the Act. Redeemable securities were initially not exempted from the provisions of section 48. This would potentially have given rise to a situation where a company could approach a court in terms of section 48(6) to reverse a redemption of its securities. It would have had dire consequences for financing by way of redeemable securities. In terms of the Companies Amendment Act 3 of 2011 redeemable securities are now specifically exempted from the provisions of section 48. In terms of the new Act a subsidiary company is allowed to purchase shares in its holding company to a maximum of 10% in the aggregate of the issued shares of any share class, provided that no voting rights attached to such shares may be exercised. The new Act fails to properly address some of the issues regarding the “round-tripping” of dividends and the declaration of a dividend in specie that were already identified as far back as 2001. Where the consideration for a repurchase constitutes a “dividend” as defined in the Income Tax Act 58 of 1962, the company will be liable to pay secondary tax on companies in respect thereof. If a distribution does not constitute a dividend, capital gains tax is payable with regard to it. Share repurchases are allowed in terms of Canadian corporate law after the legislative reform which occurred in that country during the 1970’s. The Canadian Business Corporations Act contains provisions that bear a striking resemblance to the provisions of the new Act adopted in South Africa. Whilst the basis and rationale behind the new corporate legislation cannot be faulted, a host of issues and concerns still remain. The unfortunate consequence is that the new Act lacks transparency and is fraught with clumsy errors. Copyright / Dissertation (LLM)--University of Pretoria, 2012. / Mercantile Law / unrestricted
94

Satisfação pós-recuperação e intenção de recompra no varejo online : proposição e teste de moderadores dessa relação

Nagel, Mateus de Brito January 2014 (has links)
Esta dissertação tem como objetivo central investigar fatores que moderam a relação entre satisfação pós-recuperação e intenção de recompra no varejo online. Mais especificamente, esta pesquisa visa analisar se os construtos qualidade do relacionamento, resistência à mudança e motivo inferido moderam a relação entre satisfação com o gerenciamento de reclamações e intenção de recompra no varejo online. Para verificar tais moderações, inicialmente foi realizada a etapa exploratória de pesquisa, na qual, por meio de entrevistas em profundidade, evidenciou-se que as variáveis propostas poderiam moderar a relação entre a variável independente e dependente desta dissertação, bem como foi adicionado o construto valor econômico como possível moderador da relação entre satisfação pós-reclamação e intenção de recompra. Em seguida, para testar as hipóteses propostas foi aplicada uma survey junto a consumidores norte-americanos (N=500), operacionalizada com auxílio do Qualtrics, via Mechanical Turk. Como resultado dos testes, tem-se que a qualidade do relacionamento, o motivo inferido e a percepção de valor econômico moderam a relação entre satisfação pós-recuperação e intenção de recompra no varejo online, ou seja, podem explicar, em partes, a não linearidade da relação entre a variável independente e dependente desta pesquisa. Destaca-se ainda que as dimensões da qualidade do relacionamento (a saber: satisfação, confiança e comprometimento) sugeridas neste estudo também moderaram, individualmente, a relação entre a variável independente e dependente desta pesquisa. Sendo assim, esta dissertação contribuiu para a literatura de Marketing e comércio eletrônico ao evidenciar que tanto a qualidade do relacionamento, bem como as dimensões de satisfação, confiança e comprometimento moderam a relação entre satisfação com o gerenciamento de reclamações e intenção de recompra. Além disso, evidencia-se que a elevada percepção de valor econômico, e os motivos inferidos pelos clientes (se positivos), diante da falha inicial ocorrida, também podem sinalizar intenções de recompra dos consumidores junto a sites varejistas. / This dissertation aims to investigate factors that moderate the relationship between satisfaction with complaint handling and repurchase intention in online retail. More specifically, this research aims to examine whether the quality of the relationship constructs, resistance to change and inferred motive moderate the relationship between satisfaction with complaint handling and repurchase intention in online retail. To test such moderations, was taken an exploratory research stage through in-depth interviews in which it became clear that the proposed constructs could moderate the relationship between the independent and dependent variables of this dissertation, as well as the variable economic value was added as a possible moderator of the relationships between satisfaction with complaint handling and repurchase intention. Then, to test the hypotheses was applied a survey with online consumers (N=500) from United States, through Qualtrics and Mechanical Turk. The results indicate that the relationship quality, the inferred motive and the perceived economic value moderated the relationship between satisfaction with complaint handling and repurchase intention in online retail. It is emphasized that the dimensions of relationship quality (satisfaction, trust and commitment) suggested in this study also moderated, in an individual way, the relationship between the independent and dependent variables of this study. Thus, this dissertation has contributed to the literature of marketing and e-commerce by showing that both the relationship quality as well as the dimensions (satisfaction, trust and commitment) moderate the relationship between satisfaction with complaint handling and repurchase intention. Furthermore, it is evident that the high perceived economic value, and the motive inferred by customers (if positive), facing the initial failure occurred, can also indicate repurchase intentions of consumers with online retailers.
95

Escalas concorrentes para mensuração do envolvimento: um estudo aplicado aos consumidores e praticantes de corrida de rua na cidade de São Paulo / Competitors scales for measurement of involvement: a study applied to consumers and street racing practitioners in the city of São Paulo

Santos, Luiz Silva dos 31 March 2016 (has links)
Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-07-21T18:09:47Z No. of bitstreams: 1 Luiz Silva dos Santos.pdf: 1818866 bytes, checksum: 5ebb03d38952f88ab9db4ffc34d88a3f (MD5) / Made available in DSpace on 2016-07-21T18:09:48Z (GMT). No. of bitstreams: 1 Luiz Silva dos Santos.pdf: 1818866 bytes, checksum: 5ebb03d38952f88ab9db4ffc34d88a3f (MD5) Previous issue date: 2016-03-31 / The main objective of this work is to determine which of the two main constructs available in the marketing literature on the involvement of consumers (PII Personal Involvement Inventory - Zaichkowsky - 1994) and (NIP New involment Profile - Jain and Srinivasan - 1990), has the greatest power prediction as to word of mouth and repurchase intention to participate in street racing events in the city of São Paulo. The street race has shown an exponential increase in the number of practitioners every year in the same proportion also increases the number of events related to this sport practice, showing its importance as a promoter in the act of consumption, health and well-being of the population . Moreover, it is a popular sport low cost, low risk, high efficiency and great practicality. With this growth, the market has simultaneously attracting more competition between companies that organize these events in São Paulo, generating new challenges so that we can provide participants with a greater range of products and services to be offered to such customers and street runners, who are increasingly involved with this sport. Data were collected through a field survey with a sample of 320 respondents. To analyze the data we used structural equation modeling technique where it was found that construct NIP New involment Profile, it showed the best predictive results in relation to the mouth of variables mouth and repurchase intention. With the results obtained in this study is expected to increase knowledge of consumer involvement with sports and can be used by researchers and professionals of marketing and sport management. / O principal objetivo desta dissertação é determinar qual dos dois principais construtos disponíveis na literatura de marketing sobre o envolvimento dos consumidores (PII Personal Involvement Inventory de Zaichkowsky - 1994) e (NIP New Involment Profile de Jain e Srinivasan - 1990), tem o maior poder de predição quanto ao boca a boca e a intenção de recompra de participação em eventos de corrida de rua na Cidade de São Paulo. A corrida de rua tem mostrado um aumento exponencial no número de praticantes a cada ano, na mesma proporção aumenta também o número de eventos relacionados a essa prática esportiva, mostrando a sua importância como promotora no ato de consumo, saúde e bem-estar da população. Além disso, é um esporte popular de baixo custo, baixo risco, alta eficiência e grande praticidade. Com esse crescimento, o mercado vem atraindo simultaneamente uma maior concorrência entre as empresas que organizam esses eventos na cidade de São Paulo, gerando novos desafios a fim de que se possa proporcionar aos participantes uma gama maior de produtos e serviços a serem oferecidos a esses consumidores e praticantes de corrida de rua, que estão cada vez mais envolvidos com essa prática esportiva. Os dados foram coletados através de uma pesquisa de campo com uma amostra de 320 respondentes. Para analisar os dados foi utilizada a técnica de Modelagem de Equações Estruturais, onde constatou-se que construto NIP New Involment Profile, foi o que apresentou os melhores resultados preditivos em relação as variáveis de boca a boca e a intenção de recompra. Com os resultados obtidos nesta pesquisa espera-se ampliar o conhecimento sobre o envolvimento dos consumidores com esportes e que possam ser utilizados por pesquisadores e profissionais de marketing e gestão do esporte.
96

Har branschtillhörighet en påverkan på aktieåterköp? : En kvantitativ studie om aktieåterköp i olika branscher på den svenska marknaden

Sarhangi, Diana, Lindqvist, Tove January 2020 (has links)
Den 10 mars 2000 blev det lagligt för publika aktiebolag att köpa tillbaka sina egna aktier i Sverige. Företag har därefter tagit tillfället i akt och använt detta distributionssätt. Denna studie syftar till att undersöka huruvida det finns skillnader i olika branscher gällande aktieåterköp under tidsperioden 2011–2019. Branscherna som studerades var industri, läkemedel, fastigheter, dagligvaror och telekommunikation. Undersökningen utfördes för att se om branschtillhörighet hade en inverkan på företag som använder sig av aktieåterköp. Samtliga företag som ingår i undersökningen är noterade på Nasdaq OMX Stockholm, Large-Cap. Studien använde en kvantitativ metod med en deduktiv ansats. Ett hypotestest utfördes som sedan prövades med en regressionsanalys för att se om det fanns signifikanta skillnader på aktieåterköp i olika branscher. Resultatet påvisade att det inte fanns några signifikanta branschskillnader, och branschtillhörighet har därför ingen inverkan på huruvida ett företag använder sig av aktieåterköp. Resultatet i denna studie går i linje med Higgins (1972) studie The corporate dividend-saving decision som menade att valet av utdelningspolitik inte påverkas av branschen företaget befinner sig i. / On March 10, 2000, it became legal for public limited companies to buy back their own shares in Sweden. Companies have since taken the opportunity and used this method of distribution. This study aims to examine whether there are differences in different industries regarding share repurchases during the period 2011-2019. The industries studied were pharmaceuticals, real estate, industry, consumer goods and telecommunications. The survey was conducted to see if industry affiliation had an impact on companies that use share repurchases. All companies included in the survey are listed on Nasdaq OMX Stockholm, Large-Cap. The study used a quantitative method with a deductive approach. A hypothesis test was performed which was then tested with a regression analysis to see if there were significant differences in share repurchases in various industries. The results showed that there were no significant industry differences, and industry affiliation therefore has no effect on whether a company uses share repurchases. The results of this study are in line with Higgins' (1972) study the corporate dividend-saving decision, which stated that the choice of dividend policy is not affected by the industry the company operates in.
97

La Calidad de Servicio y la Satisfacción en relación con la Intención de Recompra en pasajeros de vuelos nacionales de Aerolíneas Low Cost que operan en el mercado peruano / Service Quality and Satisfaction regarding Passenger Repurchase Intention in domestic Low Cost Airlines operating in the Peruvian Airline Market

Alejandro Carrillo, Alvarez Maza, Mejía Azabache, Sebastián 01 February 2020 (has links)
En el presente trabajo se buscará analizar el mercado de aerolíneas Low Cost en la zona de Lima Metropolitana, Perú. Teniendo como principal objetivo confirmar si existe relación entre las variables: Calidad de servicio (AIRQUAL), Satisfacción e Intención de recompra. En este trabajo se realizó un estudio preliminar sobre la situación del mercado peruano; encontrando un crecimiento considerable en los últimos años. Sin embargo, se halló evidencia de un descontento por el servicio recibido por parte de las aerolíneas en cuestión pertenecientes a la categoría Low Cost. Por otro lado, bajo la información de investigaciones previas hechas principalmente en Europa y Asia se pudo ver la relación positiva existente entre la satisfacción de usuarios como resultado de la correcta aplicación de la calidad de servicio. Así como también la intención de recompra se vio enlazada a las otras variables como resultado de estas. Finalmente, la metodología a utilizar tendrá un alcance correlacional como explicativo; utilizando una recolección de datos en el aeropuerto Jorge Chávez, a pasajeros provenientes de vuelos nacionales, así como también se recolectará información de manera online a través de cuestionarios de Google. / In this paper we will analyze the Low Cost airline market in the Lima Metropolitan area, in Peru. Our main objective is to confirm if there is a relationship between the variables: Quality of service (AIRQUAL), Satisfaction and repurchase intention. Regarding our purpose, a preliminary study was carried out about the situation of the Peruvian market; finding considerable growth in recent years in number of passengers and revenue. However, evidence was found about the dissatisfaction with the service provided by the airlines in question belonging to the Low Cost category. On the other hand, under the information of previous investigations carried out mainly in Europe and Asia, it was possible to found the positive relationship between user satisfaction as a result of a correct application of service quality. As well as the repurchase intention was linked to the other variables as a result of these. Finally, the methodology to be used will have a correlational and explanatory scope; Using data collection from passengers using domestic flights, as well as information will be collected online through Google questionnaires. / Trabajo de investigación
98

Brand Experience, Brand Community, Brand Trust & Brand Loyalty en relación a la recompra en el sector textil

Del Negro Shehadeh, Flavia María, Miranda Baumeler, Heidi Paulina 03 December 2020 (has links)
El sector textil es una categoría que ha ido evolucionando a lo largo del tiempo y que genera grandes ingresos y puestos de trabajo en el país. A su vez, el consumidor también ha ido cambiado, este es ahora más exigente y digital. Por ello, y adicional a la crisis económica ocasionada por el Covid-19, las marcas de moda han tenido que reinventar su oferta y propuesta de valor como método de desestancamiento. Las marcas han optado por innovar y adoptar nuevas tendencias como la generación de comunidades estables, adaptación de la omnicanalidad para el proceso de compra y experiencias de usuario. Así mismo, se ha identificado que es necesario generar una relación positiva con el consumidor a base de confianza y transparencia para que todo lo mencionado funcione correctamente. Por tal motivo, se desea investigar la relación entre los drivers: Brand Community, Brand Trust, Brand Loyalty y Brand Experience en relación a la recompra en el sector textil, específicamente en las marcas de ropa indumentaria, ya que en la búsqueda que se ha realizado, solo se han encontrado estudios con algunas de las variables mencionadas anteriormente. Para la elaboración de esta investigación se utilizará la metodología y tipo correlacional, con la formulación de hipótesis correlacionales. El enfoque a realizar será cuantitativo, generalizando resultados en base a deducciones estructuradas para la comprobación de las hipótesis planteadas. La muestra estará conformada por 400 encuestas y será no probabilística, ya que únicamente podrán participar los miembros de la población que cumplan con las características y criterios seleccionados por conveniencia para la investigación. Los datos serán analizados mediante Anova y Correlación de Pearson. / El sector textil es una categoría que ha ido evolucionando a lo largo del tiempo y que genera grandes ingresos y puestos de trabajo en el país. A su vez, el consumidor también ha ido cambiado, este es ahora más exigente y digital. Por ello, y adicional a la crisis económica ocasionada por el Covid-19, las marcas de moda han tenido que reinventar su oferta y propuesta de valor como método de desestancamiento. Las marcas han optado por innovar y adoptar nuevas tendencias como la generación de comunidades estables, adaptación de la omnicanalidad para el proceso de compra y experiencias de usuario. Así mismo, se ha identificado que es necesario generar una relación positiva con el consumidor a base de confianza y transparencia para que todo lo mencionado funcione correctamente. Por tal motivo, se desea investigar la relación entre los drivers: Brand Community, Brand Trust, Brand Loyalty y Brand Experience en relación a la recompra en el sector textil, específicamente en las marcas de ropa indumentaria, ya que en la búsqueda que se ha realizado, solo se han encontrado estudios con algunas de las variables mencionadas anteriormente. Para la elaboración de esta investigación se utilizará la metodología y tipo correlacional, con la formulación de hipótesis correlacionales. El enfoque a realizar será cuantitativo, generalizando resultados en base a deducciones estructuradas para la comprobación de las hipótesis planteadas. La muestra estará conformada por 400 encuestas y será no probabilística, ya que únicamente podrán participar los miembros de la población que cumplan con las características y criterios seleccionados por conveniencia para la investigación. Los datos serán analizados mediante Anova y Correlación de Pearson. / Trabajo de investigación
99

El visual merchandising y la influencia en la experiencia y la recompra en restaurantes temáticos deportivos. / The visual merchandising and the influence on experience and repurchase in sports thematic restaurants

Chavez Llerena, Kathya Alexandra 28 November 2020 (has links)
La presente investigación tiene como objetivo analizar la influencia que posee el visual merchandising en la experiencia del consumidor generando así una recompra en los diferentes restaurantes temáticos deportivos de Lima, Perú: Estadio, The Corner y The Houlihan's, restaurantes que tienen como foco principal brindar un espacio para el disfrute de deportes nacionales e internacionales con el motivo principal de, a partir de datos comprobados, impulsar los negocios de acuerdo con las nuevas demandas del mercado. Esta investigación fue estudiada con una población de 202 participantes que asistieron a uno o más de estos establecimientos en los últimos dos años. Los métodos aplicados para la presente investigación fueron el enfoque cuantitativo, el diseño no experimental y el muestreo no probabilístico usando el método de bola de nieve a través de la técnica de recolección de datos mediante cuestionarios online. Luego de realizar las pruebas de correlación para cada hipótesis formulada se pudo comprobar que el cliente posee un nivel alto de interés hacia la experiencia en los establecimientos a los que asisten, considerando el visual merchandising y logrando un nivel alto de satisfacción, recompra y lealtad hacia los restaurantes temáticos en estudio. Por ello, se recomienda a este tipo de establecimientos de retailfood temáticos, invertir y potenciar los elementos del visual merchandising que elevarán la experiencia hacia sus consumidores y por lo tanto incrementarán la recompra y lealtad hacia sus marcas. / This research aims to analyze the influence of visual merchandising on the consumer experience thus generating a buyback in the different sports themed restaurants in Lima, Peru: Estadio, The Corner y The Houlihan's restaurants that have as their main focus provide a space for the enjoyment of national and international sports with the main reason of, from proven data, boosting business according to new market demand. This research was studied with a population of 202 participants who attended one or more of these establishments in the last two years. The methods applied for this research were quantitative focus, non-experimental design and non-probabilistic sampling using the snowball method through the online questionnaire data collection technique. After performing the correlation tests for each hypothesis formulated it could be verified that the client has a high level of interest towards the experience in the establishments they attend, considering the visual merchandising and achieving a high level of satisfaction, buyback and loyalty to the thematic restaurants under study. Therefore, it is recommended that such thematic retailfood establishments invest and enhance the elements of visual merchandising that will elevate the experience towards their consumers and therefore increase buyback and loyalty to their brands. / Trabajo de investigación
100

Efectos del Brand Love y Brand Equity en la intención de recompra de las marcas dermocosméticas en las consumidoras de 25 a 55 años del NSE A y B de Lima Metropolitana

Arenas Castillo, Sandra Fiorella, Aguilar Orozco, Katia Elizabeth 28 August 2020 (has links)
El propósito de este trabajo de investigación es determinar si existe una relación significativa entre las variables Brand Equity, Brand Love e Intención de recompra. También, tiene como objetivo determinar el efecto que generan las variables mencionadas anteriormente en la categoría de dermocosmética. Además, el estudio se enfoca en las dimensiones de Brand Equity que propone David Aaker, las cuales son: lealtad, calidad, asociación y notoriedad de marca. Para llevar a cabo la investigación, se utilizó la metodología correlacional, donde se analizan dos variables independientes Brand Equity y Brand Love, las cuales ayudarán a identificar la relación con la variable dependiente Intención de recompra. Asimismo, se estudiará la relación que puede tener cada dimensión de Brand Equity respecto a la Intención de recompra. La investigación tendrá un enfoque cuantitativo, por ende, se realizarán encuestas a consumidoras de la categoría de dermocosmética de 25 a 55 años del NSE A y B. Para ello, la muestra estará conformada por 250 personas pertenecientes a la ciudad de Lima. Se realizará un muestreo no probabilístico, por lo cual la selección de la muestra será por conveniencia. / The purpose of this research work is to determine if there is a significant relationship between the variables Brand Equity, Brand Love and Repurchase intention. Also, it aims to determine the effect generated by the variables mentioned above in the dermocosmetics category. In addition, the study focuses on the dimensions of Brand Equity proposed by David Aaker, which are: loyalty, quality, association and brand awareness. To carry out the research, the correlational methodology was used, where two independent variables Brand Equity and Brand Love are analyzed, which will help to identify the relationship with the dependent variable Repurchase intention. Likewise, the relationship that each dimension of Brand Equity may have with respect to the repurchase intention will be studied. The research will have a quantitative approach, therefore, surveys will be conducted on consumers in the dermocosmetics category from 25 to 55 years of NSE A and B. For this, the sample will be made up of 250 people belonging to the city of Lima. A non-probabilistic sampling will be carried out, therefore the selection of the sample will be for convenience. / Trabajo de investigación

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