We live in a time of changing climate and global warming, creating an urgency for policy- and societal ameliorative action. Increasing climate change skepticism in the Anglo-Saxon parts of the world as well as in Europe risks delaying urgent actions needed. This thesis studies a climate skeptical blog site and network in Sweden, Klimatupplysningen, and analyzes strategies used. A comparative framing analysis is conducted where frames compiled from previous research is searched for and analyzed in a randomly selected material of 150 blog posts. The results from the research show that strategies and frames from previous research to a large extent match those in Klimatupplysningen. Two new frames appeared from the material; Media & Debate and Humor. The new frames are indicative of a contextuality of online social media as main platform for communication and networking. More research is needed on effects on audiences from blogs and other social media.

Diploma thesis is dealing with the political party programme as the basic building block of political rhetoric and related phenomena in the Czech and Slovak political discourse of reasoning, rhetoric and related statements and case studies that describe and approach these phenomena with examples from the current domestic political rhetoric. Author bases on contemporary critical analysis of argumentation and theory of pragma-dialectic which opposes fallacies or false arguments and then sees both methods in construction of arguments in cases of political rhetoric, mass media discourse and conotative values that they are gaining. Powered by TCPDF (www.tcpdf.org)

Studies of American Indian protest rhetoric often define American Indian opposition either by its resistance or its conformity to non-Native institutional discursive norms, suggesting that only one of the two can be considered authentic to American Indian cultures and identities. Addressing this debate, this thesis examines an instance of Native opposition which successfully blends the two approaches: Russell Means' 1989 statement to the United States Senate. Means employs the mode of story to effectively shift discursive authority from the Senate committee members to pan-Indigenous peoples. I call this shift rhetorical occupation, or the appropriation of rhetorical space. Through rhetorical occupation, Means displaces the dominant narrative of governmental power with his own story, drawing on Lakota storytelling practices and both complying with and resisting white Euro-American forms of persuasion. This analysis suggests that rather than defining a broad category of culturally authentic American Indian opposition rhetoric, scholars should consider how Native opposition rhetorics reflect distinct tribal rhetorical traditions and take unique approaches to navigating non-Native discursive norms.

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Indiana University-Purdue University Indianapolis (IUPUI) / Six weeks in to my position as assistant director of the writing center and suddenly I was confronted by a cluster bombing of issues and concerns – microaggressions, depression, confusion, suspicion – each one separate but related, and threatening to tear a new hole in the already fragile foundation of community in my writing center. How do we feel, what do we do, how does a community survive when the story we’re experiencing isn’t the story we want or expected - when it is, in a word, terrible? After McKinney’s Peripheral Visions, we know our labor and our centers do not look, act, and feel cozy, iconoclastic, or focused on one-on-one tutoring all of the time. And yet, if we are going to continue to move beyond the grand narrative, a deep and meaningful understanding of community is essential. When we put our story in relation to our communities, then our story becomes just one thread in a much more complex tapestry. We cannot separate one person’s story from the story of the writing center. Each person, each story, is a stitch in the rhetorical fabric of community. Using critically reflexive stories to change and shape practice, this thesis highlights the grand narrative of community and shows how that narrative serves to stymie community growth. These stories resist boundaries. They are wayward. They are counter to the narratives around which we construct our lives. When we share stories and write together, we begin to understand the threads we’re all weaving into the tapestry – our community, stitched together through shared practice; a process that will never end, as each person comes and goes. The community will never be resolved, and in the ambiguity of boundlessness, comes a new way of seeing the world - through constellations and the dwelling in inbetween.

Denna studie undersöker hur svenska universitet argumenterar för sina respektive medie- och kommunikationsvetenskapliga utbildningar, liksom vilken bild universiteten ger av kommunikatörsyrket utifrån detta. Mer specifikt studeras argumentationen och de retoriska resurserna i programbeskrivningarna på två olika universitets webbplatser. Syftet med studien är att undersöka och redogöra för de två valda universitetens sätt att uttrycka sig om kommunikatörsyrket - detta för att identifiera eventuella likheter och skillnader som kan påverka kommunikatörers yrkesidentitet. För att göra detta använder vi oss av kvalitativ textanalys och analyserar webbtexterna retoriskt. På så sätt kan vi bryta ner texten och hitta underliggande budskap. De teorier som används i studien rör yrkesidentitet och tillhörighet. Resultatet visar att de två valda universiteten har olika fokus i sina texter - det ena med huvudfokus på att den som utbildar sig till kommunikatör kan förändra världen och det andra med huvudfokus att den som utbildar sig till kommunikatör kan få jobb i en växande bransch. / The intention of the following study is to examine how Swedish universities supply potential students with information about their media and communication program. Furthermore, we are interested in how the universities describe the career opportunities that these programs give access to. More specifically, we study two different universities and their use of rhetorical resources to attract students. The purpose of the study is to bring attention to how universities express themselves regarding the role of the communicator. The aim is to identify differences and similarities in the descriptions of the role as a communicator, and how they may cause a shattered picture of the profession– which is the struggle this study is based on. We use a qualitative text analysis and analyse the web texts with rhetorical terms. By doing this, we are able to find underlying messages in the texts. The theories we use concern professional identity and belonging. Conclusions from this study shows that the two examined universities supply the student with different perspectives. One of them can be shortly described as “study media and communication – change the world”, while the other one highlights “study media and communication – become employed”.

Den här studien fokuserar på hur Vänsterpartiet och Sverigedemokraterna konstruerat en av sina valfilmer inför valet 2018. Studiens syfte är att undersöka hur visuella och retoriska medel används och samverkar samt hur respektive partis ideologi tydliggörs i valfilmerna. Detta görs för att klargöra vilket/vilka budskap samt vilken bild av verkligheten som sänds ut när partierna själva får styra den politiska kommunikationen. För att kunna se hur valfilmerna konstruerats används semiotik, retorik och ideologi som både teori och metod eftersom dessa i kombination med varandra kan ge ett sammanhållet resultat.   Studiens analysgenomförande grundar sig i begrepp hämtade från semiotiken, retoriken och ideologin i kombination med en kvalitativ textanalys. Med hjälp av den kvalitativa textanalysen gjordes först en närläsning av texten för att därefter få fram det mest väsentliga i respektive valfilm och på så sätt få fram de underliggande budskapen i valfilmerna. Resultatet av analysen visar att med hjälp av semiotiska och retoriska medel konstruerar Vänsterpartiets valfilm en verklighet som består av ett splittrat samhälle, men också hur denna splittring kan överkommas gemensamt. Budskapet är hoppfullt och framåtsträvande. Vänsterpartiets socialistiska värderingar är även tydliga i valfilmen. Sverigedemokraternas valfilm målar upp en verklighet som är kaotisk, mörk och hotfull. Budskapet som sänds ut är att Sverigedemokraterna och deras partiledare Jimmie Åkesson är de enda som kan rädda Sverige från totalt förfall. Sverigedemokraternas valfilm fokuserar till största del på sakfrågor men vissa nationalistiska och konservativa värderingar framträder. / This study focuses on how the Left Party and the Sweden Democrats constructed one of their election films for the 2018 election. The purpose of the study is to investigate how visual and rhetorical means are used and collaborate, as well as how each party's ideology is clarified. This is done to explain what message and what image of reality that are being sent out when the parties themselves control the political communication. To be able to understand how the electoral films have been constructed, semiotics, rhetoric, and ideology are used both as theory and method because these, in combination with each other, can give a coherent result. The study's analysis implementation is based on concepts derived from semiotics, rhetoric, and ideology in combination with qualitative text analysis. With help from the qualitative text analysis, a close reading of the text was first made to be able to find the most important aspects of each election films, leading to the hidden constructed meanings. The result of the analysis shows that with the help of semiotic and rhetorical means, the Left Party's election film constructs a reality that consists of a divided society, but also how this split can be overcome jointly. The message is hopeful and forward-looking. The Left Party's socialist values are also clear in the election film. The Swedish Democrats' election film paints a reality that is chaotic, dark and threatening. The message sent out is that the Sweden Democrats and their party leader Jimmie Åkesson are the only ones who can save Sweden from total decay. The Swedish Democrats' election film focuses mainly on issues of fact, but certain nationalist and conservative values emerge.