The Diploma thesis concerns itself with service quality issues connected with new car sales. The aim of the Diploma thesis is an evaluation of the current quality of new car sales at car showrooms and customer satisfaction with purchase of a new car linked with it. The practical part of the Diploma thesis is divided into two major sections. A marketing research concerning customer satisfaction with purchase of a new car represents the first section. The second section is focused on the quality of car showrooms in the Czech Republic considering the chosen brands. This particular analysis is carried out by the form of mystery shopping. The main criteria are composed to illustrate the quality, which a customer observes on the first sight as well as influence him whether to buy a car or not.

The thesis aims to analyze the recent activity of the IceWarp company on the Czech and foreign market and then to propose new strategy for Great Britain. The introduction presents the groupware solution and the product IceWarp Server. The next part contains information about the Czech branch and describes the processes of customer acquisition, customer care department and technical support department. Then it is made the comparison with British branch which has the same structure. Based on the indentified shortage the new strategy is proposed in two version differing in financial cost.

The Diploma thesis describes marketing of the real estate agencies. Theoretical part is focused on marketing and real estate agencies. It also provides advices in marketing for model real estate agency. Practical part is focused on analyzing selected options by using WSA method. Then I tried to find out which option has the best rating.

The dissertation solves complex sale and purchase of a small farming business in period from February 2006 until June 2007. The progression including final valuation of entire selling process is for both seller and purchaser solved by the business legal issue, taxable and accounting view. Part of the dissertation is also a clarification of theoretical sale and purchase solvents of a business in Czech Republic.

Corporate owned real estate is one of the world’s largest asset classes. Yet the US market and later on the European market has come towards a trend of refining businesses and using corporate real estate as a financing alternative by performing sale and leaseback transactions. This paper aims to complement and interlink research on event studies focusing on corporate real estate sale and leaseback and studies focusing on measuring risk and performance with variations in corporate real estate holdings. The study is delimited to companies publicly traded on the Swedish stock exchange. A  quantitative survey has been conducted in which data from 23 observations has been analyzed. A positive relationship between stock performance and  corporate real estate sale and leaseback transactions has been found. It is also noted that   companies that intend to use the disengaged capital to focus on core business show an increase in systematic risk. Furthermore an increase in stock performance is found when transaction value to firm value is high. Investors and corporate managers are encouraged to evaluate possibilities for their corporate real estate holdings since the results indicate that the diversification should take place on the investment level rather than on the corporate level.

En el presente trabajo de investigación se realiza la descripción y el análisis de la posible relación entre los Drivers del Webrooming con el proceso de compra, considerando las blusas dentro de las tiendas departamentales como categoría del trabajo. En segundo lugar, es relevante conocer si es cuál es la importancia de estos drivers para la usuaria de Lima Metropolitana de 18 a 34 años, además de cuáles otros drivers se pueden identificar durante el proceso de compra. En el primer capítulo, se describe los términos relevantes para el tema y la actualidad, haciendo énfasis en las variables que influyen en la variable independiente: drivers del Webrooming. En el segundo capítulo, se explicará la metodología a desarrollar durante el trabajo. En el tercer capítulo, desarrollará el análisis de resultados cualitativos para concluir con ideas y recomendaciones que permitan validar las hipótesis realizadas, respondiendo el objetivo general y específico del trabajo de investigación. Finalmente, en el cuarto capítulo, se analizarán los datos cuantitativos, permitiendo obtener conclusiones propias y recomendaciones hacia el tema. / This research work makes the description and analysis of the possible relationship between Webrooming Drivers with the purchase process, blouses within department stores as a category of work. Secondly, it is relevant to know if it is relevant is the importance of these controllers for users of Metropolitan Lima from 18 to 34 years, in addition to other controllers that can identify during the purchase process. In the first chapter, describe the relevant terms for the topic and current affairs, emphasizing the variables that influence the independent variable: Webrooming drivers. In the second chapter, the methodology to be developed during the work is explained. In the third chapter, he will develop the analysis of qualitative results to conclude with ideas and recommendations that validate the hypotheses made, answering the general and specific objective of the research work. Finally, in the fourth chapter, analyze the quantitative data, obtain your own conclusions and recommendations on the subject. / Trabajo de investigación

The objective of this study was to examine specific factors that affect the selling price of feeder calves marketed through the Mississippi Feeder Calf Board Sale program, an alternative marketing strategy developed to offer producers an opportunity to increase prices received for their calves. A hedonic model was utilized to measure the effects of individual lot attributes on price. Results of sales conducted from 2008 to 2016 revealed a positive relationship between sale price and steer percentage, Brahman influence, the provision of information on growth implant practices, and number of loads per lot. Conversely, price was negatively associated with number of days from sale to loadout and the consignment of assembled lots or those consigned from multiple sellers. Lot hide color classification demonstrated varying effects on prices received. This data can enable commercial producers to evaluate production practices and make educated management decisions to improve the value of their cattle.

En el siguiente trabajo de investigación se busco en primera instancia saber como está el mercado actual de venta por catálogo para comprender cuales son las barreras de crecimiento que tienen para migrar hacia una venta más digital, en este caso hacia el comercio electrónico a personas que hayan comprado por catálogo de Lima Metropolitana. Con la finalidad de resolver y entender el problema, se realizó un estudio explicativo de tipo no experimental a través de un método mixto, usando dos enfoques: cualitativo y cuantitativo. Las herramientas utilizadas en la primera parte fueron entrevistas a profundidad con especialistas y focus group a usuarios frecuentes de compra por catálogo. Para la segunda parte, se encuesto a 250 personas del público analizado. La investigación dio resultados interesantes y bastante importantes para la toma de decisión, así como de próximas estrategias que podrían tomar las empresas de venta por catálogo para aplicar en un futuro, por otro lado, se dio a conocer la importancia de las asesoras de ventas dentro de este modelo de venta, si bien este mercado ha decaído la propuesta es investigar nuevas plataformas que potencien a este mercado como uno de lo mas productivos del país. La importancia de haber realizado esta investigación parte de dar un panorama mas amplio y la posibilidad de dar a las empresas de venta por catalogo estrategias y foco a nuevas plataformas digitales para crear mayor relación marca-consumidora con la asesora de venta y generar mayores ventas con el usuario. Finalmente, crear una empresa mas digital y mas moderna. / In the following research work, we sought in the first instance to know how the current market for catalog sales is to understand what are the growth barriers they have to migrate towards a more digital sale, in this case towards electronic commerce to people who have purchased by Metropolitan Lima catalog. In order to solve and understand the problem, an explanatory study of a non-experimental type was carried out through a mixed method, using two approaches: qualitative and quantitative. The tools used in the first part were in-depth interviews with specialists and focus group to frequent users of catalog purchases. For the second part, 250 people of the target analyzed were found. The investigation gave interesting and quite important results for decision-making, as well as the next strategies that catalog sales companies could take to apply in the future, on the other hand, the importance of sales consultants within of this sales model, although this market has declined the proposal is to investigate new platforms that empower this market as one of the most productive in the country. The importance of having carried out this research is based on giving a broader panorama and the possibility of giving companies catalog sales strategies and focus to new digital platforms to create a greater brand-consumer relationship with the sales consultant and generate greater sales with the user. Finally, create a more digital and modern company. / Trabajo de investigación

Detta arbete analyserar Uppsala och Göteborgs kommunala fastighetsförsäljningar och konsekvenserna som dessa försäljningar kan ha för kommunerna. Uppsala och Göteborgs kommun har båda låga självfinansieringsgrader och därför är ett av deras mål att öka denna. För att kunna uppnå målet kommer de båda kommunerna att genomföra försäljningar av kommunala fastigheter. De fastigheter som kommunerna har bestämt att avyttra är övervägande kommersiella fastigheter men även en del samhällsfastigheter.Uppsala avser att sälja större strategiska fastigheter som innehåller köpcentrum medan Göteborg säljer icke sammanhängande fastigheter som inte anses vara strategiska. Uppsalas försäljning är tre gånger större än Göteborgs sett till yta, och kvadratmeterpriset är högre.Därför får Uppsala in cirka fem gånger högre intäkter än Göteborg. Dessa försäljningar kan få olika tänkbara konsekvenser för kommunerna beroende på vilken typ av fastighet som säljs. Vid försäljningen av kommersiella fastigheter kan mervärdet väl uppväga risken. I Uppsalas fall säljs stora och viktiga fastigheter som är delar av kommunens nysatsning. Om fastigheterna köps och förvaltas av rätt aktör kan fastigheterna lyfta attraktiviteten i hela kommunen.Dessutom ökar konkurrensen på marknaden och det frigörs tid som kommunen kan göra annat med.Göteborg säljer mindre, icke strategiska fastigheter och uppsidan för kommunen är inte lika stor som för Uppsala, men de tar betydligt mindre risk och en svag köpare skulle inte påverka kommunen lika negativt som i Uppsalas fall. Negativa effekter som denna försäljning kan ha är förlorade stordriftsfördelar då fastigheten byter ägare. Kommunerna förlorar även kontroll över fastigheterna i och med ägarbytet. När det gäller samhällsfastigheterna så skulle ett gynnsamt upplägg vara att de säljs men att kommunen sedan hyr tillbaka dem. Då får kommunen in kapital och andra positiva effekter kan uppstå såsom ökad flexibilitet och lägre hyror. Transaktionens utfall beror helt och hållet på avtalets utformning. Det är därför av största vikt att kommunen är noggrann när den skriver avtal. / This work analyzes Uppsala and Gothenburg's municipal property sales and the consequences that these sales may have for the municipalities. The municipalities of Uppsala and Gothenburg both have low self-financing rates and therefore one of their goals is to increase this. In order to achieve the goal, the two municipalities will carry out sales of municipal properties. The properties that the municipalities have decided to sell are predominantly commercial properties but also some community properties. Uppsala intends to sell larger strategic properties that contain shopping centers, while Gothenburg sells non-contiguous properties that are not considered strategic. Uppsala's sales are three times larger than Gothenburg's in terms of area, and the price per square meter is higher. Therefore, Uppsala receives about five times higher revenues than Gothenburg. These sales can have different possible consequences for the municipalities depending on the type of property being sold. When selling commercial properties, the added value may well outweigh the risk. In Uppsala's case, large and important properties are sold that are part of the municipality's new investment. If the properties are bought and managed by the right player, the properties can raise the attractiveness of the entire municipality. In addition, competition in the market increases and time is freed up that the municipality can do other things with. Gothenburg sells smaller, non-strategic properties and the upside for the municipality is not as great as for Uppsala, but they take significantly less risk and a weak buyer would not affect the municipality as negatively as in Uppsala's case. Negative effects that this sale can have are lost economies of scale when the property changes owners. The municipalities also lose control of the properties as a result of the change of ownership. When it comes to community properties, a favorable arrangement would be that they are sold but that the municipality then rents them back. Then the municipality receives capital and other positive effects can arise such as increased flexibility and lower rents. The outcome of the transaction depends entirely on the design of the agreement. It is therefore of the utmost importance that the municipality is careful when writing agreements.

This thesis was prepared on company communications mix. Selected company was SOME Jindrichuv Hradec Ltd. The work is divided into theoretical and practical part. In the theoretical part is described the issue using the professional literature. In the practical part describes the communication mix of the company and are designed to improve it.