中小企業在臺灣經濟發展過程中，扮演著舉足輕重的地位。中小企業向為台灣經濟發展之基石，其所具備的靈活、彈性、進可攻、退可守等優點，是帶動台灣整體經濟快速發展的重要因素。另一方面，由於中小企業規模不大、人才與資金資源較為缺乏等，因此營運上相較大企業不易。長久以來，中小企業一直是台灣經濟發展的主體，在台灣經濟發展的成長或產業發展過程中，不論在拓展對外貿易、增加國民所得、提高人民生活水準或是在創造就業機會、促進社會安定，中小企業均有卓越之貢獻。 本研究透過台灣工商普查資料，以產業為基本單位，利用長期且完整的時間序列資料，探討中小企業市場占有率的變動情形，並藉由普通最小平方迴歸及分量迴歸，分析1991年、1996年及2001年中小企業市場占有率之決定因素。以普通最小平方迴歸的方式來估計中小企業市場占有率時，會忽略其條件分配的差異。由實証結果發現，1991年、1996年及2001年中小企業相對其產業之平均勞動生產力(RL)對於中小企業市場占有率為顯著的正向影響，而產業出口比例(EX) 及產業平均年齡(AG)對於中小企業市場占有率為顯著的負向影響，在這10年間此三變數一直為重要的影響因素；產業加工收入與營收比(XR)與產業加工支出與薪資比(XE)皆屬分包制度的指標ㄧ，由三年合併的模型來看，此兩變數皆在中小企業市占率偏中低的產業有著顯著的正向影響。 / In the process of Taiwan economic development, small and medium size enterprises play very significant positions. In general, they are the foundations of Taiwan’s economy. With their flexible and efficiency manufacturing characteristics, small and medium size enterprises are the most contributors for Taiwan’s economic growth. However, as they are recognized as lack of financial capital and human resources, it is more difficult for them to manage their operations than big size enterprises. The small and medium size enterprises have occupied a significant proportion of Taiwan economy system for a long time. In the history of economy and industry development in Taiwan, the small and medium size enterprises have remarkable contributions in many aspects, such as the growth of foreign trade, national income and work opportunity, the improvement of the living standard, or the stability of society. This study base on census data which have long-term and complete time series data to seek the changes of market shares of small and medium size enterprises and to analyze the determinants of market shares of small and medium size enterprises in 1991、1996 and 2001 by OLS regression and quantile regression. We employ quantile regression to capture the behavior at each quantile of conditional distribution. According to the data result, RL is significant positive effect on market shares of small and medium size enterprises, while EX and AG is significant negative effect on it in 1991、1996 and 2001. These three variables are important factors during the past 10 years. XR and XE both are indications of sub-contracting system. As result of three-year combination model, these two variables are significant positive effect on market shares of small and medium size enterprises which belong to the industry of small and medium quantiles.

The Small and Medium-size Enterprises are the key bone of the economy of many nations. The usual definition of SME’s, make up 99.8% of the approximately 19 million enterprises of the European Union (ISO, 2002) and Sweden is not an exception. That is why SME’s faces the strategic challenge of achieving sustained profitable growth. To meet this challenge, SME’s must develop capabilities to integrate their systems. Since ICT gives so many advantages to support the Supply Chain, and MRPII software’s have become a very popular tool in the last thirty years; Our purpose is to answer the following research question: How can MRP II-type computer systems be used effectively to support the manufacturing and organizational integration? The research started with on-site observations and interviews but the development of a model and a survey was needed. After, we linked the research with an already accepted model. The results show how important the human aspect and the accuracy are in the effective usage of an MRP II. It also demonstrates that the MRP II philosophy must be accepted to use the MRP II software profitably. Nevertheless, we modeled the vicious cycle that our case company might deal with, tried to find the root cause and give recommendations to break it. / Små och Mellan- stora företag är många nationers byggstenar. Den vanligaste definitionen av SME´s utgör 99,8% av de uppskattningsvis 19 miljoner företag inom Europeiska Unionen (ISO, 2002) och Sverige är inget undantag. Det är anledningen till att SME´s möter den strategiska utmaningen att uppnå ihållande och vinstgivande tillväxt. För att ta sig an denna utmaningen måste SME´s utveckla förmågor att integrera sina system. Eftersom ICT ger så många fördelar att stödja utbudskedjan, och eftersom MRP II mjukvaror har kommit att bli ett populärt verktyg de senaste trettio åren, kommer vårt syfte bli att svara på följande fråga: Hur kan datasystem av typen MRP II användas för att på ett effektivt sätt underlätta integrering av tillverkning och organisation? Undersökningen startade med observationer samt intervjuer på plats, men utförandet av en statistisk undersökning och en modell var nödvändig efter det att vi redan hade kopplat ihop arbetet med en redan accepterad modell. Reasultaten visar hur viktig den mänskliga faktorn samt exaktheten är i användandet av en MRP II. Den visar också att MRP II filosofin måste vara accepterad innan man kan använda MRP II mjukvaran på ett fördelaktigt sätt. Likväl har vi illustrerat den onda cirkeln som vårt företag måste försöka ta sig ur, försökt hitta den underliggande orsaken och slutligen att ge rekommendationer för att bryta den.

The Small and Medium-size Enterprises are the key bone of the economy of many nations. The usual definition of SME’s, make up 99.8% of the approximately 19 million enterprises of the European Union (ISO, 2002) and Sweden is not an exception. That is why SME’s faces the strategic challenge of achieving sustained profitable growth. To meet this challenge, SME’s must develop capabilities to integrate their systems. Since ICT gives so many advantages to support the Supply Chain, and MRPII software’s have become a very popular tool in the last thirty years; Our purpose is to answer the following research question: How can MRP II-type computer systems be used effectively to support the manufacturing and organizational integration? The research started with on-site observations and interviews but the development of a model and a survey was needed. After, we linked the research with an already accepted model. The results show how important the human aspect and the accuracy are in the effective usage of an MRP II. It also demonstrates that the MRP II philosophy must be accepted to use the MRP II software profitably. Nevertheless, we modeled the vicious cycle that our case company might deal with, tried to find the root cause and give recommendations to break it. / Små och Mellan- stora företag är många nationers byggstenar. Den vanligaste definitionen av SME´s utgör 99,8% av de uppskattningsvis 19 miljoner företag inom Europeiska Unionen (ISO, 2002) och Sverige är inget undantag. Det är anledningen till att SME´s möter den strategiska utmaningen att uppnå ihållande och vinstgivande tillväxt. För att ta sig an denna utmaningen måste SME´s utveckla förmågor att integrera sina system. Eftersom ICT ger så många fördelar att stödja utbudskedjan, och eftersom MRP II mjukvaror har kommit att bli ett populärt verktyg de senaste trettio åren, kommer vårt syfte bli att svara på följande fråga: Hur kan datasystem av typen MRP II användas för att på ett effektivt sätt underlätta integrering av tillverkning och organisation? Undersökningen startade med observationer samt intervjuer på plats, men utförandet av en statistisk undersökning och en modell var nödvändig efter det att vi redan hade kopplat ihop arbetet med en redan accepterad modell. Reasultaten visar hur viktig den mänskliga faktorn samt exaktheten är i användandet av en MRP II. Den visar också att MRP II filosofin måste vara accepterad innan man kan använda MRP II mjukvaran på ett fördelaktigt sätt. Likväl har vi illustrerat den onda cirkeln som vårt företag måste försöka ta sig ur, försökt hitta den underliggande orsaken och slutligen att ge rekommendationer för att bryta den.

[pt] O objetivo da dissertação é contribuir para o avanço do conhecimento sobre a importância das funções da Tecnologia Industrial Básica (TIB) no ciclo de inovação das micro, pequenas e médias empresas (MPMEs) de base tecnológica no Brasil. Reconhecendo que essas empresas têm um papel fundamental no desenvolvimento econômico e social do país, a motivação da pesquisa é responder como elas percebem a importância das funções da TIB para o ciclo de inovação, na perspectiva de ressaltar os benefícios oriundos da consolidação da infraestrutura nacional de serviços tecnológicos de apoio a MPMEs de base tecnológica. A metodologia utilizada compreende: (i) revisão bibliográfica e documental para a elaboração do referencial teórico sobre os temas centrais da dissertação: MPMEs de base tecnológica; TIB; e inovação tecnológica; (ii) definição do objeto de estudo; da fonte primária de dados – Pesquisa de Inovação Tecnológica (PINTEC) do IBGE; e da grade de análise; (iii) solicitação ao IBGE de tabulações especiais da PINTEC; recebimento, formatação e análise dos dados; e elaboração e análise dos resultados; (iv) formulação das conclusões da pesquisa e de sugestões para a próxima PINTEC e estudos futuros. Destacam-se como resultados: (i) identificação de quatro itens da PINTEC diretamente associados às funções da TIB; (ii) análise da percepção das MPMEs brasileiras de base tecnológica sobre a relevância das funções da TIB para a inovação; (iii) análise comparativa dos padrões de respostas das MPMEs de base tecnológica inovadoras e não inovadoras. Como conclusão, tais resultados permitem afirmar que, em geral, essas empresas consideram as funções da TIB relevantes para suas atividades inovativas. A comparação entre as respostas das empresas inovadoras e não inovadoras reforça essa percepção: as inovadoras percebem melhor a importância de algumas funções da TIB do que as não inovadoras. / [en] The aim of this dissertation is to contribute to the understanding of some basic infrastructural technologies (TIB acronym in Portuguese) supporting innovation of technology-based micro, small and medium size enterprises (MSMEs) in Brazil. Given the critical role played by these firms in Brazil s social and economic development, the work seeks to answer how they perceive the importance of TIB in their innovation cycle. The methodology comprises: (i) a literature survey to elaborate a theoretical outline to characterize the core subjects of the dissertation: technology-based MSMEs; TIB; and technological innovation; (ii) definition of the object of study, of the primary data source – Technological Innovation Survey (Pesquisa de Inovação Tecnológica-PINTEC), of IBGE (Brazilian Statistical Office), and the analytic framework; (iii) to request IBGE to produce special tabulations; receipt, formatting and analysis of data; and analysis of results; and (iv) formulation of conclusions and suggestions for the next PINTEC survey and for future research. The main results can be summarized as follows: (i) identification of four PINTEC items associated with some TIB functions; (ii) identification and analysis of Brazilian technology-based MSMEs perceptions of the relevance of TIB functions for supporting innovation; and (iii) comparative analysis of patterns of response of innovative and non-innovative technology-based MSMEs. As conclusion, it can be said that, in general, these firms positively respond to TIB functions in innovation cycle. In particular, results show that innovative enterprises perceived better some TIB functions than the non-innovative ones.

<p>У докторској дисертацијиприказан је развој стохастичког модела оптимизације времена трајања циклуса производње у малим и средњим предузећима. Модел ће омогућити ефикасно праћење и анализу елемената врема циклуса производње у малим и средњим предузећима, у циљу оптимизације серијске производње и побољшања конкурентности у савременом пословању. Циљ је боље управљање производњом у малим и средљим предузећима као носиоцима привредног раста и развоја. Модел је примењен и експериментално доказан у три предузећа где је истраживање спроведено у периоду 2011-2014 године.</p> / <p>U doktorskoj disertacijiprikazan je razvoj stohastičkog modela optimizacije vremena trajanja ciklusa proizvodnje u malim i srednjim preduzećima. Model će omogućiti efikasno praćenje i analizu elemenata vrema ciklusa proizvodnje u malim i srednjim preduzećima, u cilju optimizacije serijske proizvodnje i poboljšanja konkurentnosti u savremenom poslovanju. Cilj je bolje upravljanje proizvodnjom u malim i sredljim preduzećima kao nosiocima privrednog rasta i razvoja. Model je primenjen i eksperimentalno dokazan u tri preduzeća gde je istraživanje sprovedeno u periodu 2011-2014 godine.</p> / <p>The Doctoral Dissertation presents the development of stochastic optimization model of production cycle time in small and medium size enterprises.The model will enable efficient tracking and analysis of production cycle time elements in small and medium size enterprises in order to optimize assenibly line production and to improve competitiveness in modern business.The aim is better production contol in small and medium size enterprisesas industial growth and development holders. The model was applied and proved experimentally in three enerprises where the research was caried out from 2011 to 2014.</p>

[pt] O objetivo desta dissertação é propor um modelo para monitoramento e avaliação da gestão da inovação em micro, pequenas e médias empresas, integrando-se métodos multicritério de apoio à decisão a ferramentas consagradas de monitoramento e avaliação e de gestão da qualidade para selecionar indicadores e métricas específicas deste contexto organizacional (at the firm-level). A pesquisa pode ser considerada descritiva, metodológica e aplicada. A partir dos resultados da revisão bibliográfica e análise documental sobre os temas centrais da pesquisa, desenvolveu-se um modelo para monitorar e avaliar a gestão da inovação de MPMEs, buscando-se preencher lacunas identificadas na literatura especializada. O modelo conceitual e o marco lógico para definição de indicadores e métricas contemplaram quatro dimensões: (i) capacidade de governança e organização para inovar; (ii) capacidade de gerenciamento de pessoas para inovação; (iii) capacidade de gerenciamento de processos de gestão de PDEI; e (iv) resultados e impactos de inovações. A aplicabilidade do modelo foi demonstrada mediante um estudo empírico focalizando-se uma MPME assistida pelo Núcleo de Apoio à Gestão da Inovação da PUC-Rio (NAGI-PUC-Rio). Destacam-se como principais contribuições da pesquisa um modelo para monitoramento e avaliação da gestão da inovação de MPMEs, que considera as especificidades dessas empresas e seus contextos socioprodutivos, e um conjunto de indicadores compostos associados às dimensões de gestão da inovação contempladas no modelo. / [en] The objective of the dissertation is to propose a model for monitoring and evaluating (ME) the innovation management in micro, small and medium enterprises (MSMEs), by integrating multicriteria decision-making methods to ME and quality management tools for selecting specific indicators and metrics for this organizational context (at the firm-level). The research can be considered descriptive, methodological and applied. Based on the results of the bibliographical review and documentary analysis on the central themes of the research, a model was developed to monitor and evaluate the management of innovation by MSMEs, seeking to fill gaps identified in the specialized literature. The conceptual model and the logical framework for the definition of indicators and metrics included four dimensions: (i) governance and organization capacity to innovate; (ii) capacity of people management towards innovation; (iii) capacity of management of RDEI processes; and (iv) results and impacts of innovations. The applicability of the model was demonstrated through an empirical study focusing on a company that participated in the Innovation Management Support Program of PUC-Rio (acronym in Portuguese, NAGI-PUC-Rio). The main contributions of the research are a model for monitoring and evaluation of the innovation management by MSMEs, which considers the specificities of these firms and their socio-productive contexts, and a set of composite indicators associated with the dimensions of innovation management contemplated in the proposed model).

Os sistemas integrados de gestão, originalmente conhecidos como ERP (Enterprise Resource Planning), provocam grandes impactos nas organizações em que são implementados. Os efeitos, tanto de natureza positiva em termos de benefícios, contribuições e vantagens que o sistema pode proporcionar, quanto negativos, no que se refere às dificuldades, barreiras e problemas enfrentados na implementação do sistema, assim como os desafios que se impõem com a adoção e uso do ERP, têm sido discutidos em diferentes estudos. No entanto, grande parte das pesquisas que tratam dos efeitos e impactos decorrentes da adoção dos sistemas ERP tem focado os processos e resultados de implementações realizadas em empresas de grande porte, apesar da participação crescente das pequenas e médias empresas (PMEs) na aquisição desse tipo de sistema. Considerando as características específicas e diferenciadas das PMEs em relação às empresas de grande porte, o crescente interesse dos fornecedores de ERP nesse segmento de empresas e o aumento da participação do segmento das PMEs na aquisição de sistemas integrados de gestão, este estudo foi conduzido com o propósito de responder à seguinte questão: Como se desenvolve o processo de implementação de ERP em PMEs? Utilizando a estratégia de pesquisa estudo de caso, do tipo único e incorporado, analisou-se o processo de implementação de um sistema ERP em empresa do setor da construção civil, enquadrada como de pequeno porte, de acordo com os critérios dos fornecedores de ERP, e de porte médio, se considerados os demais parâmetros vigentes no Brasil. O estudo teve como propósito investigar como se desenvolveu o processo de implementação do sistema ERP na empresa pesquisada tomando por base as seguintes proposições teóricas: contexto da empresa antes da adoção do ERP, fatores que levaram à adoção do ERP, impactos e efeitos da implementação do ERP, dificuldades e problemas enfrentados na sua implementação, vantagens e desvantagens obtidas com o ERP, desafios que se impuseram com sua adoção, acrescentando-se ainda o nível de satisfação da empresa com o sistema ERP. As evidências, obtidas neste estudo de caso, permitiram constatar que alguns aspectos relevantes, presentes no processo de implementação de ERP na empresa pesquisada, confirmam aspectos já observados em estudos anteriores, outros se apresentam de forma diferente, alguns não condizem com o que diz a literatura, constatando-se, também, alguns aspectos novos, ainda não mencionados pela literatura que trata do assunto. / Integrated Management Systems, originally known as ERP (Enterprise Resource Planning) provoke massive impact in the companies where they are implemented. The effects, both positive - benefits, contributions and advantages, and negative - difficulties, barriers and problems faced along implementation, as well as the challenges posed by the execution and use of ERP, have been discussed in many studies. However, much of the research on the effects and the impact resulting from the adoption of ERP has focused on processes and results derived from the implementation of that system in large enterprises, in spite of the increasing participation of small and medium size businesses (SMEs) in the acquisition of such system. Considering that: SMEs display distinctive characteristics from the larger enterprises; suppliers have shown increasing interest on this segment; there has been a swell in the participation of these enterprises in the acquisition of integrated enterprise systems, this work aimed at answering the following question: How does the ERP implementation process take place in SMEs? Case study of the type unique and incorporated was the kind of research chosen to investigate the implementation process of an ERP system in a construction enterprise considered small according to ERP suppliers criteria, and medium size if Brazilian current parameters are to be taken into account. The study aimed at investigating the way the process evolved in the above-mentioned enterprise, based on the following theoretical proposition: enterprise context prior to the adoption of ERP; difficulties and troubles faced along implementation; advantages and disadvantages obtained through ERP; challenges imposed by its implementation; level of satisfaction of the enterprise with the system. The evidence allowed us to ascertain that: some relevant aspects present in the process of implementation of ERP validate facts already observed in previous studies, some others consubstantiate differences, some do not comply with the present written material available, and some are new aspects, still not mentioned in studies on the subject.

Os sistemas integrados de gestão, originalmente conhecidos como ERP (Enterprise Resource Planning), provocam grandes impactos nas organizações em que são implementados. Os efeitos, tanto de natureza positiva em termos de benefícios, contribuições e vantagens que o sistema pode proporcionar, quanto negativos, no que se refere às dificuldades, barreiras e problemas enfrentados na implementação do sistema, assim como os desafios que se impõem com a adoção e uso do ERP, têm sido discutidos em diferentes estudos. No entanto, grande parte das pesquisas que tratam dos efeitos e impactos decorrentes da adoção dos sistemas ERP tem focado os processos e resultados de implementações realizadas em empresas de grande porte, apesar da participação crescente das pequenas e médias empresas (PMEs) na aquisição desse tipo de sistema. Considerando as características específicas e diferenciadas das PMEs em relação às empresas de grande porte, o crescente interesse dos fornecedores de ERP nesse segmento de empresas e o aumento da participação do segmento das PMEs na aquisição de sistemas integrados de gestão, este estudo foi conduzido com o propósito de responder à seguinte questão: Como se desenvolve o processo de implementação de ERP em PMEs? Utilizando a estratégia de pesquisa estudo de caso, do tipo único e incorporado, analisou-se o processo de implementação de um sistema ERP em empresa do setor da construção civil, enquadrada como de pequeno porte, de acordo com os critérios dos fornecedores de ERP, e de porte médio, se considerados os demais parâmetros vigentes no Brasil. O estudo teve como propósito investigar como se desenvolveu o processo de implementação do sistema ERP na empresa pesquisada tomando por base as seguintes proposições teóricas: contexto da empresa antes da adoção do ERP, fatores que levaram à adoção do ERP, impactos e efeitos da implementação do ERP, dificuldades e problemas enfrentados na sua implementação, vantagens e desvantagens obtidas com o ERP, desafios que se impuseram com sua adoção, acrescentando-se ainda o nível de satisfação da empresa com o sistema ERP. As evidências, obtidas neste estudo de caso, permitiram constatar que alguns aspectos relevantes, presentes no processo de implementação de ERP na empresa pesquisada, confirmam aspectos já observados em estudos anteriores, outros se apresentam de forma diferente, alguns não condizem com o que diz a literatura, constatando-se, também, alguns aspectos novos, ainda não mencionados pela literatura que trata do assunto. / Integrated Management Systems, originally known as ERP (Enterprise Resource Planning) provoke massive impact in the companies where they are implemented. The effects, both positive - benefits, contributions and advantages, and negative - difficulties, barriers and problems faced along implementation, as well as the challenges posed by the execution and use of ERP, have been discussed in many studies. However, much of the research on the effects and the impact resulting from the adoption of ERP has focused on processes and results derived from the implementation of that system in large enterprises, in spite of the increasing participation of small and medium size businesses (SMEs) in the acquisition of such system. Considering that: SMEs display distinctive characteristics from the larger enterprises; suppliers have shown increasing interest on this segment; there has been a swell in the participation of these enterprises in the acquisition of integrated enterprise systems, this work aimed at answering the following question: How does the ERP implementation process take place in SMEs? Case study of the type unique and incorporated was the kind of research chosen to investigate the implementation process of an ERP system in a construction enterprise considered small according to ERP suppliers criteria, and medium size if Brazilian current parameters are to be taken into account. The study aimed at investigating the way the process evolved in the above-mentioned enterprise, based on the following theoretical proposition: enterprise context prior to the adoption of ERP; difficulties and troubles faced along implementation; advantages and disadvantages obtained through ERP; challenges imposed by its implementation; level of satisfaction of the enterprise with the system. The evidence allowed us to ascertain that: some relevant aspects present in the process of implementation of ERP validate facts already observed in previous studies, some others consubstantiate differences, some do not comply with the present written material available, and some are new aspects, still not mentioned in studies on the subject.

Personliga eldrivna fordon (EV) är ett nytt teknikområde som är på väg att uppnå stort momentum på flera av världens marknader. Eftersom branschen fortfarande ligger i sin linda finns det i nuläget inga tydliga strukturer, som gäller för alla marknader världen över, gällande relationerna mellan aktörer, vilket leder till osäkerheter när det kommer till att ta strategiska beslut. Uppdragsgivaren för denna studie är Hong Kong EV Power Ltd. (EV Power), en Hongkong-baserad leverantör av laddningsstationer för elbilar och relaterade tjänster, som har ambitionen att inträda marknaden på det kinesiska fastlandet inom den närmaste framtiden. Emellertid har EV Power ännu inte bestämt sig vilken stad de vill rikta in sig på i det första skedet. Denna avhandling ämnar formulera en modell som kan användas för att utvärdera och jämföra geografiska marknader med avseende på lämpligheten för ett marknadsinträde av en leverantör av laddningsstationer för elbilar. Dessutom kommer modellen testas på tre städer på kinas fastland (Peking, Shanghai och Shenzhen), med syfte att komma fram till vilken stad som är mest attraktiv för EV Power, samt att utvärdera modellens funktionsduglighet. Sist kommer resultaten från utvärderingen av de tre städerna att tjäna som utgångspunkten för en analys som ämnar ta fram framgångsfaktorer för ett marknadsinträde på kinas fastland. För att uppnå detta har fyra olika datainsamlingsmetoder använts: Först studerades teori, med syfte att få bakgrundskunskap likväl som att få förståelse för specifika faktorer som påverkar ett marknadsinträde som detta. För det andra observerades EV Powers nuvarande verksamhet i Hong Kong, i avsikt att förstå vad som har lett till den framgång som företaget upplevt på sin hemmamarknad. För det tredje intervjuades branschexperter för att få ett perspektiv på branschen som helhet. Sist samlades sekundär data kring de tre städerna in, för att kunna utvärdera de olika faktorerna som ingår i den framtagna modellen. Den slutgiltiga modellen består av fem faktorer som påverkar en stads attraktivitet för ett marknadsinträde av en leverantör av laddningsstationer för elbilar. De identifierade faktorerna är: ’Marknadens tillgänglighet’, ’Kortsiktig efterfrågan’, ’Förväntad marknadsandel’, ’Vinstmarginal’ och ’Långsiktig produktpotential’. Dessa faktorer är i sin tur indelade i subfaktorer som har sina egna uppsättningar av drivare. Efter att ha använt modellen för att utvärdera de tre städerna konstaterades det att Shanghai är den lämpligaste staden för ett marknadsinträde av EV Power, främst på grund av stadens dominans på marknaden för privatanvända elbilar och ett gynnsamt regelverk. Slutligen hittades tre framgångsfaktorer för ett sådant inträde: ’Fokusera på tjänster’, ’Bibehåll partner-relationer’ och ’Inträd tidigt’. / Personal electric vehicles (EV) is an emerging technology that has gained much momentum in several markets during the past decade, and China is currently one of the markets where the growth in EV sales is the highest. Since the industry is still in its infancy, there are currently no clear structures regarding the relationships between different actors that apply to all markets globally, leading to great uncertainty in strategic decisions. The commissioner of this study is Hong Kong EV Power Ltd. (EV Power), a producer of EV supply equipment (EVSE) and related services in Hong Kong, which aspires to enter the Chinese mainland in the near future. However, EV Power has yet to decide which city they want to target first. This thesis aims to formulate a model that can be used to evaluate and compare geographic markets for a market entry by an EVSE company. Furthermore, the model is tested on three cities in Mainland China (Beijing, Shanghai and Shenzhen), in order to derive the most attractive city for EV Power and to evaluate the adequacy of the model. Lastly, with the results from the city evaluation, as a point of departure, success factors for an entry into Mainland China by the commissioning company will be summarized. In order to achieve this objective, four distinct data collection methods have been used: First, theory was studied, in order to gain background knowledge as well as to understand specific factors that impact a market entry decision such as this. Second, EV Power’s current business in Hong Kong was observed, with a view to achieve an understanding of what has led the company to experience success in its home market. Third, Interviews with industry experts were conducted, so as to get a perspective on the industry as a whole. Fourth and last, secondary data for the different cities was collected, for the sake of evaluating them according to the developed model. The final model consists of five main factors that encompass the elements that influence a cities level of attractiveness for entry by an EV charging station supplier. The identified factors are: ‘Market accessibility’, ‘Short-term demand’, ‘Expected market share’, ‘Profit margin’, and ‘Long-term product potential’. These factors are in turn divided into sub factors that have their own set of drivers. Using the model to evaluate the cities, it was found that Shanghai is the most suitable city for a market entry by EV Power, mainly due to its dominance in the market for private EVs and a favourable regulatory environment. Finally, three main success factors, for such a market entry, were found: ‘Focus on services’, ‘Maintain partner relationships’, and ‘Enter early’.