Submitted by Renata Lopes (renatasil82@gmail.com) on 2018-08-06T11:16:46Z No. of bitstreams: 1 claricebreviglieriporto.pdf: 6344933 bytes, checksum: da5f358d5bfa14a39f003088a9bedc33 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2018-08-06T11:17:49Z (GMT) No. of bitstreams: 1 claricebreviglieriporto.pdf: 6344933 bytes, checksum: da5f358d5bfa14a39f003088a9bedc33 (MD5) / Made available in DSpace on 2018-08-06T11:17:49Z (GMT). No. of bitstreams: 1 claricebreviglieriporto.pdf: 6344933 bytes, checksum: da5f358d5bfa14a39f003088a9bedc33 (MD5) Previous issue date: 2016-12-13 / PROQUALI (UFJF) / As incertezas no mercado atual provenientes das turbulências ambientais e das relações altamente complexas e globalizadas levam as empresas multinacionais a estabelecerem múltiplas alianças para sustentar sua vantagem competitiva. Essas múltiplas alianças se constituem em redes ou portfólios de alianças. Simultaneamente, surge como imperativo a capacidade de inovar para assegurar um melhor diferencial competitivo, levando as empresas a adotar estratégias orientadas à inovação. A indústria automobilística mundial é caracterizada por grandes avanços tecnológicos e representa muito bem as novas formas de relacionamento e operação entre empresas respondentes de uma mesma rede de relacionamentos, inclusive alianças. A gestão da cadeia de fornecedores por meio desses novos arranjos organizacionais é representativa de inovações no setor onde as empresas buscam maior competitividade. As montadoras, empresas multinacionais, dependem do conhecimento dos seus parceiros para desenvolver e entregar produtos inovadores aos consumidores, sendo necessário então, compartilhar informações, recursos, produtos e serviços em todo o portfólio/redes de alianças. Para que esse fluxo ocorra da melhor forma é necessário que a empresa desenvolva a estrutura de governança e a capacidade de aprendizagem. As multinacionais da indústria automobilística são empresas globais, que atuam em diferentes países e estão sujeitas a diferentes pressões institucionais. Para manter sua vantagem competitiva, as empresas precisam compreender e seguir as normas locais, identificando os mecanismos institucionais. Por ser um setor constituído por portfólios de alianças a indústria automobilística possui uma forte cadeia econômica que tem impacto sobre o sistema econômico e social do país, tornando-se responsável por um grande número de empregos, arrecadação tributária e aquecimento do mercado de crédito. A partir desse cenário o objetivo final da pesquisa desenvolvida é: Propor um arcabouço analítico que possa auxiliar os executivos de empresas multinacionais em países emergentes, do setor automobilístico, orientadas estrategicamente à inovação, na análise e no gerenciamento dos seus portfólios de alianças com vistas a contribuir para o desempenho em inovação, considerando suas especificidades institucionais. Para atingir o objetivo foi realizada uma revisão da literatura abrangendo as principais teorias relacionadas ao tema: a teoria das redes, a institucional e a dos portfólios de aliança procurando verificar o impacto dessas no desempenho em inovação das empresas multinacionais. O arcabouço proposto é uma variação do modelo SNA – IF de Macedo-Soares (2015) onde foram acrescentados indicadores relativos ao contexto institucional e específicos ao caso de empresas multinacionais do setor automobilístico em países emergentes. O método adotado foi do estudo de caso múltiplo, envolvendo duas montadoras multinacionais instaladas no Brasil. Para a escolha das montadoras foi feita uma análise dos grupos estratégicos, utilizando a análise de fator, onde se identificou três grupos distintos. Para o estudo de caso foi escolhido uma empresa de cada um dos dois grupos mais relevantes. Utilizando-se de múltiplas fontes de evidências, como a análise documental e a análise dos questionários estruturados, se consolidou o arcabouço SNA – IF_Institution Version. Os resultados da pesquisa empírica comprovaram a adequação da aplicação do arcabouço SNA – IF_Institution Version no sentido de prover elementos que possam auxiliar os executivos das empresas do setor automobilísticos na análise e no gerenciamento dos seus portfólios de alianças com vistas a contribuir para o desempenho em inovação, face suas especificidades institucionais. / The uncertainties in the current market stemming from environmental turbulences and highly globalized and complex relations make multinational companies establish multiple alliances to support their competitive advantage. These multiple alliances are made up of networks or alliances. Simultaneously, the capacity to innovate becomes imperative, so as to assure a competitive differential, enabling companies to adopt innovation-oriented strategies. The world auto industry is characterized by great technological advances and successfully represents the new ways of relationship and operation between companies taking part in the same relationship network, including alliances. The management of the supply chain through these new organizational arrangements is representative of innovations in the sector where companies seek more competitiveness. The car companies, which are multinationals, depend on the expertise of their partners to develop and deliver innovative products to consumers, thus rendering it necessary to share information, resources, products and services in the entire portfolio/alliance network. In order for this flow to happen in the best way possible, it is necessary that the company develop the structure for governance and the capacity to learn. Multinationals of the auto industry are global companies, which are present in several different countries and are subject to different institutional pressures. So as to keep their competitive advantage, companies must comprehend and follow the local norms, identifying institutional mechanisms. Since it is a sector made up of alliance portfolios, the industry has a strong economic chain that has impact on the social and economic systems of the country, becoming responsible for a large number of jobs, tax collection and the strengthening of the credit market.From this scenario, the final objective of the research developed is: To propose an analytical framework which can help executives from multinational companies in emerging countries, from the auto sector, strategically guided to innovation, to analyse and to manage their alliance portfolios aiming to contribute for the performance in innovation, considering their institutional specificities. To reach such goal, a literary review encompassing the main theories related to the theme was conducted: The theories of networks, the institutional and that of alliance portfolios aiming to verify their impact on the innovation performance of multinational companies.The proposed framework is a variation of the SNA-IF model from Macedo-Soares (2015) to which we added indicators related with the institutional context and specific to the case of multinational companies from the auto industry in emerging countries. The adopted method was the multiple case study, involving two international car companies with factories in Brazil. To choose them, an analysis of the strategic groups was carried out, using the factor analysis, in which three groups were identified. For the case study, one company from each of the two more relevant groups was chosen. Using multiple sources of evidence, such as documental analysis and an examination of structured questionnaires, the SNA-IF_Institution Version framework was consolidated. The results from the empirical research prove the adequacy of applying the SNA-IF_Institution Version framework in order to provide elements that can help executives from the auto industry to analyze and manage their portfolios of alliances so as to contribute to the innovation performance, in face of their institutional specificities.

This dissertation focused on an increasingly prevalent phenomenon in today’s global business environment—strategic alliance portfolio. Building on resource-based view, resource dependency theory and real options theory, this dissertation adopted a multi-dimensional perspective to examine the performance implications, strategic antecedents of alliance portfolio configuration, and its strategic effects on firms’ decision-making on their continuing foreign expansion. The dissertation consisted of three interrelated essays, each of which dealt with a specific research question. In the first essay I applied a two-dimensional construct that embraces both alliance relations’ and alliance partners’ attributes to illustrate alliance portfolio configuration. Based on this framework, a longitudinal study was conducted attempting to explore the performance properties of alliance portfolio configuration. The results revealed that alliance diversity and partner diversity have different relative contributions to firms’ economic performance. The relationship between alliance portfolio configuration and firm performance was shaped by degree of multinationality in a curvilinear pattern. The second essay attempted to identify the firm level driving forces of alliance portfolio configuration and how these forces interacting with firms’ internationalization influence firms’ strategic choices on alliance portfolio configuration. The empirical results indicated that past alliance experience, slack resource and firms’ brand images are three critical determinants shaping alliance portfolios, but those shaping relationships are conditioned by firms’ multinationality. The third essay primarily employed real options theory to build a conceptual framework, revealing how country-, alliance portfolio-, firm-, and industry level factors and their interactions influence firms’ strategic decision-making on post-entry continuing expansion in foreign markets. The two empirical studies were resided in global hospitality and travel industries and use panel data to test the relevant theoretical models. Overall, the dissertation advanced and enriched the theoretical domain of alliance portfolio. It particularly shed valuable insights on three fundamental questions in the domain of alliance portfolio research, namely “if and how alliance portfolios contribute to firms’ economic performance”; “what determines the appearance of alliance portfolios; and “how alliance portfolios affect firms’ strategic decision-making”. This dissertation also extended the international business and strategic management research on service multinationals’ foreign expansion and performance.

Strategic alliance is a little-known alliance between Turkey and Israel. These two in the region exceptional countries are gaining a lot from what was initially military and economic cooperation, however, not as much as originally hoped. At the same time they have to face severe criticisms from their neighbors for this alliance. Therefore, the question the work seeks to answer is what the future prospects for the Strategic Alliance are and what factors could affect its future. Analysis of the circumstances and reasons for establishment and development of the alliance strives to describe all aspects which could lead to its break-down. In addition to military and business cooperation the paper deals with the issue of ethnic conflict in Turkey and in Israel, the use of water in the region and, in particular, analyzes relations with other countries in the Middle East and beyond, having impact on the alliance development.

The diploma thesis titled „Proposal of Activities for Development of Strategic Cooperation in the Area of Sales of Bakery Ovens“ focuses on proposals for the creation of a strategic framework with the aim of developing a strategic alliance between the strategic business unit of company Sklářské stroje Znojmo, s.r.o. and chosen partner.

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Les alliances stratégiques sont devenues autant une nécessité qu'un choix pour les entreprises afin d'être compétitif sur les marchés d'aujourd'hui. Toutefois, faire fonctionner les alliances stratégiques n'est pas une évidence. Des taux de défaillance entre 30% et jusqu'à 70% ont été régulièrement signalés. Un nombre important de recherches a examiné comment ces chiffres pouvaient être améliorés. La sélection de partenaires a été identifiée comme l'un des facteurs clés de la réussite. En fait, les attributs spécifiques de chaque partenaire, influant même sur la sélection de ces mêmes partenaires, ont tendance à avoir des effets boule de neige au-delà de la phase de formation, jusqu'aux phases de conception et de post-formation. S'appuyant sur des recherches antérieures étudiant l'attribut « réputation », cette thèse vient combler une lacune en explorant le rôle que peut jouer la réputation pour la performance environnementale dans la détermination des avantages individuels et communs dans les différentes phases des alliances stratégiques. Dans quatre essais indépendants mais interconnectés, des questions de recherche spécifiques sont théoriquement examinées sous la « Natural-Resource-Based View (NRBV) » et la « Strategic Cognition Perspective ». Les hypothèses de l'étude sont testées empiriquement à partir des données recueillies auprès des PDG et des cadres supérieurs dans 176 entreprises manufacturières norvégiennes. / Strategic alliances have become as much a necessity as a choice for companies to be competitive in today's markets. However, making strategic alliances work is not evident. Failure rates between 30% and as high as 70% have been regularly reported. A substantial stream of research has examined how these numbers can be improved. Partner selection has been identified as a key success factor. In fact, partner-specific attributes, affecting which partners are selected, tend to have snowball effects beyond the formation phase to the design and postformation phases. Building on previous studies investigating the attribute of reputation, this thesis fills a gap by exploring the role reputation for environmental performance can play in determining firm-specific and joint competitive advantages in the different phases of strategic alliances. In four individual but connected Essays, specific research questions are theoretically examined under the Natural-Resource-Based View (NRBV) and Strategic Cognition Perspective. The study's hypotheses are empirically tested using data collected from CEOs and top managers in 176 Norwegian manufacturing firms.

This study sought to enrich the research in cross-border strategic brand alliance (SBA), an international business practice highly utilized today. In order to spread out the risk of competing in international markets, firms formed alliances with overseas counterparts. However, confusing positioning and inaccuracies in communication in cross-cultural settings reduced the success rate of these partnerships. The content analysis examined cross-border SBA advertisements to shed light on their communicational strategies. Taiwan and the US, representative of inherent cultural values in Eastern and Western countries, served as great research subjects for this comparative study. The findings suggested that cross-border SBA advertisements do not have significantly distinctive communication strategies except for the inherent difference in multi-national characteristics. However, cross-border SBA advertisements in both countries differ from generic advertisements documented in previous studies in terms of information cues, advertising appeals, and general communication strategies. The comparison between cross-border SBA advertisements was reflective of the cultural differences in these cultural contexts. In sum, cross-border SBA advertisements were embedded with stronger cultural distinctiveness and in need of special execution to integrate proper messages. / text

企業的持續成長是每一家企業所追求的目標之一，也是衡量企業營運績效之重要指標，當一個企業成長趨緩或開始衰退時，往往是企業遭遇困難的警訊。而企業能持續成長端賴競爭力之保有及持續提升，這在企業就必須具有企業競爭優勢策略，因而企業競爭優勢策略是提升企業經營績效的重要課題。 營運成長模式一般可分為內部成長與外部成長。內部成長是指經由公司內部新事業、新產品或新訂單與新客戶的增加使營業額成長；外部成長則是藉由外部策略聯盟、轉投資、購併等手段使公司能取得有利競爭優勢與地位或擴大營業規模。又因為藉由轉投資與購併經常能使企業之規模與競爭力獲得跳躍式成長，如美國通用電氣(General Electric)與思科(Cisco corp.)均為明顯而成功的案例，故在大部分企業經營時，其成為很多企業成長策略的主要選項。 然而，企業在選擇轉投資、策略聯盟或購併行為時，其策略與目標的訂定、購併與被購併企業之定位、整合；購併或轉投資的標的選擇與評估、計畫的規劃與執行等等，均影響外部成長之成敗，導致企業競爭力是否持續增進。 本研究針對垂直市場的產業內聯盟與轉投資為限制範圍，以聚焦於”垂直市場”產業內之轉投資有別於跨產業之投資行為，以”優勢競爭替代”之觀點來探討企業策略定位，以”組織變革”觀點來觀察購併與被購併或投資者與被投資者之定位策略與執行策略，以”累積長期競爭優勢”為標準來衡量與檢驗聯盟或轉投資之效益。 本研究針對研華股份有限公司轉投資艾訊股份有限公司之策略聯盟個案，以探索性研究方法依理論比較實務，研究其在策略聯盟之過程，探討此個案之策略與執行過程，期望能對研華與艾訊公司之策略作一研究與檢討並提出後續改進之建議。 本研究之歸納發現為： 一、 垂直市場競爭者之水平式策略聯盟或購併，如僅由發揮最大生產效率之綜效來考量，不易累積長久之競爭優勢。 二、 在垂直市場產業中，卓越的聯盟或購併之策略運用，在清楚的分析所處市場特性與公司定位以持續維持競爭優勢是策略思考的核心。 三、 破壞性創新思維運用在市場競爭策略上，市場在位者可提升維持性創新競爭力並同時可建立低階策略聯盟以形成阻止其他低階攻擊者障礙，足以保護現有市場在位領先者免於被競爭者侵蝕競爭力。形成結構上的長期競爭優勢。 四、 購併策略之執行，是否應將被併購企業併入，端賴兩方公司之策略定位。依據定位來檢視雙方之資源、流程與價值三個構面，當此三構面在雙方整合對整體策略有助益，則雙方應合併，反之則應維持獨立運作。 五、 雖然處於相同產業，但競爭之主要成功因素將因企業為維持性創新之市場在位者，或是防止低階、低價進攻者之阻攻者角色而有所改變；相對應的組織變革就應提出以確保策略之成功執行。 / The continuous revenue growth is one of the utmost goals that every enterprise seeks. It is also one of the key factors to measure the operation efficiency of an enterprise. It is an alarming signal that the enterprise is encountering serious challenges whenever the sales growth stays slow or encounters a recession. In order to keep the revenue grow consistently, an enterprise needs to sustain its competitiveness and keep its ascendancy as its cutting edge strategy. We can classify the growth engines into two categories: first, the internal growth engine which is contributed by new business, new products, and new orders; second, the external growth engine which is contributed by strategic alliances, M&A, and other investment opportunities. The enterprise usually gets a quantum jump on its business scale when a successful Merger & Acquisition is executed. The General Electric Co. and Cisco Co. cases are good examples of M&A. This probably explains why many companies place M&A and investment opportunity on high priority when setting growth strategies. However, when an enterprise adopts strategic alliance, M&A or diversified investment, its success depends heavily on its abilities of goal setting, positioning, targeting of Alliance Company, doing due-diligence, and solving culture conflict. This thesis investigates the strategic alliances and diversification investment between vertical market players, to focus on monistic industrial investment instead of cross industrial investment; reviews the company positioning strategy from the point of ascendancy competitiveness strategy; studies the execution of organization change between merger and merged companies and verifies the effectiveness of strategic alliances from the viewpoint of accumulated long term competitiveness advantages. The thesis studies from theoretical research to the case study of Advantech Co. which applies the exploratory research method. The Advantech Co. conducted an alliance with Axiomtek Co. in 2002 by stock swap between the two companies. Advantech owns 65% of Axiomtek after the alliance. It is my purpose to assay the process of strategic alliance and try to provide some advices to improve the effectiveness of this strategy. Conclusions can be summarized as follows 1. The strategic alliances or diversification investment between vertical market players can contribute less for cumulating the competitiveness if it is targeted to prevail by maximizing the production efficiency synergy. 2. A superior alliance strategy in vertical market is to analyze the market attributes and anchor the company positioning which helps the competitiveness accumulating for a player. 3. By implementing the disruptive innovation theory in market competition strategy, one company can develop alliance with a lower cost, 2nd tier or less functionality product provider to create the barrier for protecting attack from the disruptive competitors. 4. The resources, process and value are three scopes to judge whether two companies need be combined as one company or not. When those three measurements are formulating more advantages after combining based on mergers decision on companies positioning strategy, then, it should be combined as one company, otherwise vice versa. 5. The key success factors will be reformed accordingly if the acquirer re-positioning the company. A correspondent organization change also is recommended to be implemented.

非營利組織在今日扮演了非常重要的角色，從提供獨特的服務到積極參與應付社會的需要，以增進社群福祉。更重要的是，非營利組織在各個區域以關鍵經濟力量之角色，滿足各地人們之需求。 當全球化的時代來臨，臺灣非營利組織仍然遭遇許多挑戰。因此，本研究的動機是希望藉由檢視國際非營利組織是如何成功地實現他們的使命以協助地方的非營利組織改進整體表現，以增進其對社會的影響以及如何充分地運用資源。因此本論文將分成以下四個主要議題進行研究： 1. 國際非營利組織的使命如何影響其運作？ 2. 國際非營利組織如何組織其活動？ 3. 國際非營利組織要與其他組織合作以達到其目標之原因？ 4. 國際非營利組織是用何種方案或行動來更成功地達成其使命？ 本研究採用質性個案研究法以及檔案紀錄蒐集法為研究方法。本研究並選擇了五個國際非營利組織進行研究，其各自在使命、組織結構、營運管理、方案行動以及策略聯盟上的選擇皆有所不同的。卻同時具備高聲望、數據可取得特性以及專注多元發展(diversity focus)等特性而有助本研究之資料探索及分析。 最後本研究的研究結果可以歸納如下： 1. 國際非營利組織在落實使命以及目標的同時總會謹慎專注於管理其操作執行流程以及如何提供產品及服務之流程。此外為求持續成長，國際非營利組織在其募款策略上增加多元性以確保組織強度。 2. 國際非營利組織有使用功能性架構之趨勢-此架構可精簡與迅速的整合組織各個專案計畫以及達成組織之目標與使命。此外，其聘任具有優越技能、專業經驗、外部關係(企業或非營利組織間)以及與社群有緊密互動的董事會成員、管理階層、委員以及志工。 3. 為了達到完成使命之目標，國際非營利組織會採取策略聯盟之作法，其主要理由有以下五種(1)成本以及風險考量(2)擷取更有實益之研究(3)獲取互補性之資源(4)取得合法性(5)取得公開曝光、聲譽以及公共關注。 4. 國際非營利組織不僅確保其各項專案計畫在操作以及發展上具有效益，同時也將各項專案計畫緊密的與組織整體使命結合。 本文不僅解釋了國際非營利組織在達成使命時為何較具效率也針對台灣非營利組織提供了若干建議以增進其執行目標或任務之效率。 / In this turbulent time, nonprofit organizations (NPOs) play significant roles since offering unique services and engaging in tackling the societal needs to benefit all human beings. Most importantly, the NPO sector served as a crucial economic force in most regions of the world fulfilling human needs. Nonetheless, as globalization approaches, the Taiwan NPOs still encounter the numerous challenges. Therefore, this research is motivated by a desire to examine how international nonprofit organizations (INPOs) function to accomplish their missions successfully as one means of assisting local NPOs to improve overall performance, increasing their impact on the society, and pinpointing how they can fully utilize their resources. Four major research questions to be addressed in this dissertation are as follows: 1.How does the mission of an INPO affect its operation? 2.How does an INPO organize its activities? 3.Why does an INPO collaborate with other organizations to achieve its objectives? 4.What programs and activities does an INPO create to fulfill its mission more successfully? The researcher focused on qualitative case study and the archival research method was adopted in this dissertation. Five INPOs, which differed in mission, organizational structure, operational management, program activities and strategic alliances and collaboration, were selected to be explored, investigated, and analyzed due to their high prestige, data availability and diversity focus. The findings of this dissertation can be summarized as follows: 1.INPOs always have made it a habit of following their missions when focusing on carefully managing the operational processes or routines to produce and distribute their products and services. In addition, in order to sustain growth, INPOs diversify their funding strategies to insure the strength of the organization. 2.INPOs have a tendency to use functional structure—lean and agile—to organize programs and achieve their goals and missions. Besides, they recruit outstanding board of directors, executives, other committees and volunteers with exceptional skills, professional experiences, connections to the firms and philanthropic organization and ties to the community. 3.With the aim of fulfilling their missions, INPOs pursue strategic collaboration and alliances for five reasons: (1) To share the costs and risk, (2) To receive more effective research, (3) To acquire complementary resources, (4) To get legitimacy, and (5) To obtain exposure, reputation and public awareness. 4.INPOs ensure that each program is not only developed and operated effectively, but also strongly associated with the organization's overall mission. To conclude, this dissertation not only explains how INPOs function so effectively in achieving their missions but also provides recommendations for Taiwan NPOs to fulfill their missions more successfully.