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Under the dome: os professores e a Indústria Cultural / Under the dome: teachers and the Cultural IndustryJuliana Spinelli Ferrari Sinzato 27 April 2015 (has links)
A relação com a educação passou por inúmeras transformações ao longo dos anos. Entre essas mudanças, a relação entre professores e alunos sofre com a impossibilidade real da experiência. Com base nas análises da sociedade propostas pela Teoria Crítica da Sociedade, buscamos compreender esse fenômeno a partir dos conceitos de consciência estereotipada, pseudoformação (Halbbildung), estereótipos e tabus, e da relação destes com a ação dos meios da Indústria Cultural, em especial a televisão, que produz e distribui, de forma padronizada e repetitiva, personagens que representam professores. Assim, a investigação proposta volta os olhares para esses personagens, para a forma como a Indústria Cultural funciona, para as especificidades da televisão e de seus programas, em especial, das novelas, e para as mudanças ocorridas no estereótipo de professor, apresentado e repetido à exaustão por esses meios. A metodologia utilizada é uma revisão bibliográfica dos estudos acerca do funcionamento da Indústria Cultural como sistema de meios e da televisão como mecanismo ideológico, além de uma análise dos personagens professores apresentados em telenovelas. Tendo como objetivo compreender o potencial de influência da estereotipia dos personagens professores, estandardizada pela televisão, na relação com o professor real e discutir os limites e possibilidades da formação nessas condições, utilizamos a analise de personagens professores que foram apresentados em dois momentos históricos, em telenovelas que passaram pelo processo de remake. Os resultados apresentam a rigidez dos estereótipos que constituem uma espécie de redoma sobre os professores, que impedem a experiência com o professor real e sua história / The relationship with education has undergone many changes over the years. Among these, the relationship between teachers and students suffers from the impossibility of a real experience. Based on the analysis of society proposed by the Critical Theory of Society, we try to understand this phenomenon through the stereotypical awareness of concepts, pseudo-formation (Halbbildung), stereotypes, and taboos, and their relationship with the Culture Industry media action, primarily television, which produces and distributes, in a standardized and repetitive way, players representing teachers. Thus, the proposed research looks back into these players and to the way that the cultural industry works, into the specifics of television and its shows, especially the soap operas, and the changes in teacher´s stereotype, presented and repeated to exhaustion by such media. The methodology used is a literature review of studies on the operation of Cultural Industry as a media scheme and television as an ideological mechanism, as well as an analysis of teachers players presented in soap operas. Aiming to understand the potential influence of stereotyping of players teachers, standardized by the television, on the relationship with the real teacher and discuss the limits and possibilities of education in such conditions, we used the analysis of players that were presented in two different historical moments in soap operas that are remakes. The results show the rigidity of the stereotypes that constitute a kind of dome over the real teachers , which prevent the experience with them and their history
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Preconceito na publicidade televisiva : vozes e olhares de adolescentes / Prejudice in television advertisements : adolescents\' voices and looksMarian Ávila de Lima e Dias Ferrari 17 December 2004 (has links)
Esta pesquisa busca identificar preconceitos veiculados na publicidade através de estereótipos e incorporados aos modos de subjetivação na adolescência tendo como fundamentação o processo de produção de identidade concebido pela psicanálise bem como as produções de Adorno e Horkheimer a respeito da indústria cultural. A coleta dos depoimentos realizou-se com o método da observação participante. Ocorreram encontros individuais com seis adolescentes de ambos os sexos com idades entre 12 e 17 anos nos quais discutimos gravações realizadas por eles em vídeo cassete de peças publicitárias. Analiso neste trabalho três encontros com os adolescentes e duas peças publicitárias. Constato que a presença de atores com diferenças significativas ocorreu em 10 das 72 peças gravadas pelos adolescentes e que esta deu-se apenas com a aparição de atores afro descendentes e uma atriz oriental. Esta presença ainda se dá predominantemente de forma estigmatizada (em sete dos 10 comerciais) seguida pela negação através da simulação (em quatro destes) contribuindo para a estereotipia e a perpetuação do preconceito contra os grupos desviantes. Com relação à recepção de tais peças publicitárias pelos adolescentes, cinco participantes não se deram conta da veiculação de estereótipos, concordando com o preconceito ali presente o que aponta para uma fragilidade egóica com traços narcísicos de personalidade. Constato também a oscilação de opinião entre alguns dos adolescentes do grupo estudado, uma vez que num mesmo depoimento dois deles expressaram ora discordância, ora concordância com situações e personagens estereotipadas por eles registradas levando à conclusão de que embora haja a introjeção do preconceito através da incorporação de estereótipos tidos como verdadeiros, em alguns momentos há também o espaço para a reflexão e a crítica por parte de alguns destes adolescentes apontando para um processo de produção de identidade através da singularização. / This study aims at identifying prejudices contained in advertisements through stereotypes and incorporated to the means of subjectivity during adolescence, having as a basis the identity production process conceived by psychoanalysis, as well as the works of Adorno and Horkheimer in respect of the cultural industry. Depositions were taken under the participatory observation method. Individual meetings were held with six adolescents from both genders between twelve and seventeen years of age, during which we discussed videos of pieces of advertisement recorded by them. In this study I analyze three sessions of meetings held with the adolescents and two pieces of advertisement. I notice the appearance of actors having significant differences in ten, out of seventy-two advertisements recorded by such adolescents and that such appearance was restricted to African descendent actors and one Asian descendent actress. Such appearances happen predominantly in a stigmatized way (seven, out of ten advertisements), followed by the denial through simulation (four advertisements), thus contributing to the stereotypy and the perpetuation of prejudice against deviating groups. In connection with the perception of such pieces of advertisement by the adolescents I noticed that five of them were not aware of the exposure of stereotypes, thus agreeing with the prejudice contained therein and revealing an egoistic fragileness bearing narcissist traces of personality. I further notice the oscillation of opinion among some of the adolescents of the group subject to this research inasmuch as during a same session of deposition two of them expressed both agreement and disagreement with certain circumstances and stereotyped characters that they had recorded, leading to the conclusion that although prejudice is introjected by means of incorporation of stereotypes deemed true, in some other moments there is also space for meditation and criticism on the part of some of those adolescents, pointing out towards an identity\'s production process through singularization.
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Olhares sobre o brasileiro: o jovem, a indústria cultural e os sentidos de nacionalidadeFreitas, Daniella Pires de 01 July 2011 (has links)
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Previous issue date: 2011-07-01 / Esta pesquisa está inserida no contexto reflexivo da contemporaneidade em que se busca compreender os diferentes processos de conformação das identidades, considerando que os indivíduos apreendem os referenciais identitários culturais, políticos e sociais de maneira diversificada e influenciada pelo contexto sócio-histórico em que vivem. Nesse contexto, também é importante considerar a presença indiscutível dos produtos e imagens culturais veiculados pela indústria cultural formadores e informadores dessas identidades . Dentre múltiplas possibilidades e caminhos reflexivos a que nos conduz a contemporaneidade, experiências vivenciadas como professora de História dos ensinos Fundamental e Médio influenciaram-me a investigar a questão da identidade nacional. No caso, moveu-me profundamente a intenção de compreender a relação que os jovens estabelecem com a nacionalidade brasileira e esse encanto/desejo se transformou na questão principal desta dissertação: como o jovem se apropria de imagens de brasileiro que circulam na indústria cultural ? Para tanto, busquei identificar e analisar as referências que 34 alunos do Colégio Nossa Senhora do Carmo de Viçosa utilizam ao olhar para esta nacionalidade, procurando compreender a dinâmica de apropriações do conhecimento histórico escolar e das informações/formações adquiridas pela indústria cultural. Para apreender os sentidos de brasileiro que há para esses jovens, utilizei entrevistas individuais e interagi com o grupo em um ambiente virtual, o blog, onde postaram imagens de brasileiro presentes em diferentes mídias contemporâneas. Alicerçada nas reflexões acerca da contemporaneidade e processos identitários (BAUMAN, 1999; 2010; 2011; HALL, 2006; GIDDENS, 2001; 2002), busquei estabelecer um diálogo com os estudos sobre cultura e indústria cultural de Canclini (2008) e Martín-Barbero (1997; 2004). Imprescindíveis foram também as concepções de Nação e nacionalismo elaboradas por Anderson (2008) e Hobsbawn (1990; 1994; 1998) assim como a realização de um recorte historiográfico (1920-1970) a respeito das interpretações sobre o Brasil e a nacionalidade brasileira feitas por autores nacionais cânones de nossa historiografia. Como norteadores teóricos da Educação, Bakhtin [Volochinov] (1988; 2003) e Vygotski (1987; 1988) foram essenciais, bem como teóricos da História (RÜSEN, 2001) e pesquisadores do ensino de História (CERRI, 2000; 2010; MIRANDA, 2008; 2011; ZAMBONI, 2003). Os olhares que o grupo de jovens lançou sobre o brasileiro dimensionaram aspectos relevantes a respeito da interação que estabelecem com os estereótipos nacionais e da utilização de instrumentos tecnológicos e midiáticos, analisados em diálogo com o Ensino de História ao contribuir para problematizar e questionar a maneira com que os jovens utilizam o conhecimento histórico para apreenderem o mundo. / This research is inserted into the reflexive context of contemporariness in which one search to comprehend the different processes of conformation of the identities, considering that the individual learn the cultural, political and social identities references in a diversified manner and influenced by the social historical context in which they live. In this context, it is also important to consider the incontestable presence of cultural products and images spread by the cultural industry, formers and informers of these identities. Among multiple possibilities and reflexive paths to where we are driven by contemporariness, lived experiences as a professor of History of Fundamental and High School influenced me to investigate the question of national identity. In this case, moved me profoundly the intention to comprehend the relation that the young people establish with the Brazilian nationality and this enchantment/ desire turned into the main question of this dissertation: how the young people appropriate of images of Brazilian present in the cultural industry? For that, I search to identify and analyze the references that 34 young students of Nossa Senhora do Carmo College use while looking to this nationality, trying to comprehend the dynamics of the appropriation of the school historic knowledge and the informations/ formations acquired from the cultural industry. In order to comprehend the sense of Brazilian that exist for these young students, I used individual interviews and interacted with the group in a virtual ambience, the blog, where images of Brazilian present in different contemporary media were posted. Based on concepts of contemporariness and identity processes (BAUMAN, 1999; 2010; 2011; HALL, 2006; GIDDENS, 2001; 2002), I search to establish a dialogue with the studies about culture and cultural industry of Cancllini (2008) e Martín-Barbero (1997; 2004). Also indispensable were the concepts of nation and nationality elaborated by Anderson (2008) and Hobsbawn (1990; 1994; 1998), as well as the realization of a historic cut (1920-1970) about the interpretations of Brazil and Brazilian nationality made by national writers, thinkers of our historiography. As theoretic guiders of Education, Bakhtin [Volochinov] (1988; 2003) and Vygotski (1987; 1988) were essential, as well as the theoretical of History (RÜSEN, 2001) and researchers of the teaching of History (CERRI, 2000; 2010; MIRANDA, 2008; 2011; ZAMBONI, 2003). The regards that the students did over the Brazilian put dimension on relevant aspects of the interaction they establish with the national stereotypes and about the use of technological media tools, analyzed in dialogue with the Teaching of History in contributing to question the manner how the young use the historic knowledge to learn the world.
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Começar de novo : a trajetória musical de Ivan Lins de 1970 a 1985 / Começar de novo : Ivan Lins' music trajectory from 1970 to 1985Nicodemo, Thaís Lima, 1981- 08 August 2014 (has links)
Orientador: Antônio Rafael Carvalho dos Santos / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-26T04:47:26Z (GMT). No. of bitstreams: 1
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Previous issue date: 2014 / Resumo: O trabalho propõe um estudo sobre a obra e a trajetória do compositor Ivan Lins por meio da investigação de suas escolhas profissionais e poético-musicais entre os anos de 1970 e 1985. Buscamos compreender os sentidos que desprendem de sua produção e atuação em relação ao cenário cultural brasileiro, em um momento marcado por intensas transformações econômicas, políticas e sociais, durante o governo autoritário no país. A trajetória de Ivan Lins ajuda a iluminar uma nova dinâmica de atuação e de produção que passou a se estabelecer no meio artístico a partir da expansão capitalista promovida por um Estado de exceção, que levou a uma substancial reorganização das indústrias da cultura no período focalizado / Abstract: This work proposes a study about the production and trajectory of the songwriter Ivan Lins through an investigation of his professional and poetic-musical choices between 1970 and 1985. We aim to understand the meanings that may be extracted from his production and performance in relation to Brazil¿s cultural scene, in a moment marked by the intense economic, political and social transformations of the authoritarian regime period in the country. Ivan Lins¿ trajectory contributes to illuminate a new dynamic of action and production that was established in artistic circles in reaction to a capitalist expansion promoted by a Estate of exception, which led to a substantial reorganization of the cultural industries of that period / Doutorado / Fundamentos Teoricos / Doutora em Música
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O cinema como instituição : a Federação Internacional de Arquivos de Filmes (1948 - 1960) /Correa Jr., Fausto Douglas. January 2012 (has links)
Orientador: Carlos Eduardo Jordão Machado / Banca: Pedro Plaza Pinto / Banca: Rubens Machado Jr / Banca: Célia Reis Camargo / Banca: Carlos Alberto Sampaio Barbosa / Resumo: Esse trabalho pretendeu reconstruir os debates da Federação Internacional de Arquivos de Filmes (Fiaf) no período entre os anos de 1948 e 1960. A Tese é que no período em foco nessa pesquisa estava em pauta no âmbito da Fiaf uma série de projetos que em seu conjunto formavam uma unidade coerente - sistematizada na ideia da constituição de um Instituto Internacional de História, Arte e Ciência Cinematográfica da Fiaf -, e que ajudaria a proteger a federação, dando-lhe um mínimo de autonomia frente ao novo mercado que ela mesma ajudou a engendrar: o mercado do patrimônio cinematográfico. A Tese postula também que a crise da Fiaf (1959/60) - uma crise da autonomia da federação frente ao mercado - é a origem do malentendido na Fiaf entre o conceito de difusão de cultura cinematográfica - ações guiadas por conceitos, concepções e posicionamentos políticos/ pedagógicos em torno do cinema e da sociedade - e a ideia de acesso ao patrimônio, que não possui os pressupostos da difusão arrolados acima / Abstract: This Thesis aims to reestablish the debates of the International Federation of Films Archives (Fiaf) between 1948 and 1960. The thesis sustains that in this period there was a group of projects in Fiaf organized around the idea of an International Institute of History, Arts and Science Research. The goal of this Institute was to protect the Federation, giving it some autonomy to face the new market that the Federation itself had also helped to create: the market of cinematography heritage. This Thesis also proposes that the crisis of Fiaf (1959/60) was the origin of the misunderstanding between the concept of diffusion - actions guided by concepts, conceptions and political/ pedagogical positionings about cinema and society - and the idea of access to heritage, which has not the same assumptions of the concept of diffusion described above / Doutor
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Le roman, le cinéma et la télévision dans Les Soprano : la série télévisée entre art et industrie / The novel, film and television in The Sopranos : the television series between art and industryGharbi, Aymen 14 December 2018 (has links)
Les prétentions esthétiques de la série télévisée Les Soprano nous ont convaincu qu’elle s’inscrit dans une période significative de l’histoire des médias : la migration du cinéma et la de littérature vers la sérialité télévisée, avec tout ce que cela implique de transformations sociale, esthétiques et économiques fondamentales. Nous mettrons cette période en parallèle avec celle du cinéma du vingtième siècle et du roman du dix-neuvième siècle, afin de montrer que l’œuvre est habitée, de manière aussi bien volontaire qu’involontaire, par certaines contradictions multidimensionnelles inhérentes aux mutations de l’industrie culturelle. Ces contradictions impliquent la contamination pathologique du récit par l’interruption et la répétition, connotant une passivité fondamentale de l’Homme moderne. / The aesthetic pretensions of the television series The Sopranos have convinced us that it is part of a significant period in the history of the media: the migration of cinema and literature towards televised seriality with all that this implies of social, aesthetic and economic transformations. We will put this period in parallel with that of the twentieth century cinema and the nineteenth century novel to show that the work is inhabited, both voluntarily and involuntarily, by certain multidimensional contradictions inherent in the mutations cultural industry. These contradictions imply the pathological contamination of the story by interruption and repetition, which connotes a fundamental passivity of modern man.
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STUDY ON THE IMPACTS OF M&As ON THE PERFORMANCE OF LISTED COMPANIES IN CHINA’S CULTURAL INDUSTRYXu, Li January 2020 (has links)
The emergence of cultural industry is strongly supported by the Chinese government. Policy support andtechnology-driven considerations have stimulatedrapid mergers and acquisitions (M&As) in China’s cultural industry. The burgeoning scale of industrial M&As, however, has not necessarily improved the quality. In the case of impending market saturation, advancing M&Asin violation of market rules may lead to bubble accumulation in the capital market. In addition, dominated by intangible assets, the cultural industry features relatively unstable products and immature industries, which can lead to a deviation in the valuation of M&A assets from the real value. Once the M&A targetexperiences operational issues, it will suffer greater losses than those brought by M&Asin traditional industries. Therefore, the cultural industry is exposed toa high valuation risk. In addition, its structure differs greatly from other industries because it has a high degree of product line differentiation, which makesit difficult for value chain coupling after companies in the cultural industry merge with other industries. There is also much uncertainty about cross-industry M&A stimulating performance. These uncertainties may hinder the growth of China’s cultural industry. Therefore, mystudy focuses on the cultural industry. This study examines the M&A performance of listed companies in China’s cultural industry through empirical analysis and provides suggestions for its development.Thisstudy first discusses the main types, characteristics,and reasons for surge in M&Asin China’s cultural industry, and then empiricallyanalyzes the M&A performance of listed companies in the cultural industry from the perspectives of stock performance and financial returns. On the one hand, based on the event studymethod, this empirical study analyzes the impacts of M&Asin the cultural industry on the short-term and long-term abnormal stock return of theactiveacquirerthrough the CAPM modelandthe Fama–French 3-factormodel; on the other hand, an empirical analysis is made on the impacts of M&Asin cultural industry on the company’s future financial return using the propensity score matchingand difference-in-difference (DID)methods.This study finds that the short-term abnormal return after the M&Asin cultural industry is iiisignificant, but not the long-term cumulative abnormal stock returns. Therefore, it is concluded that the impact of M&Asof listed companies in cultural industry on short-term abnormal stock returns is only a result of market overreaction, and the market will be rational in the long run. This study also examines whether the M&A is cross-industry or whether the acquirer is a cultural enterprise has anysignificant impact on the long-term cumulative abnormal stock returns.Concurrently, the study examines the factors leading to abnormal returns from M&As, and finds from the analysis on factors leading to short-term abnormal returns that the size of market value, the extent of valuation,and whether the company is a state-owned company have a significant impact on the short-term abnormal market returns from M&As.On the other hand, this study finds that the financial returns of sample companies have not improved after M&Asin cultural industry, but have declined instead. This is likely because the two companies cannot coordinate andmerge well after M&A, which instead increases frictions and results in a decline in financial returns.Based on the features of M&Asin China’s cultural industry and the empirical results of the decline in financial returns of listed companies after M&Asin cultural industry, this study suggests plausibleimprovementsin M&A performance of listed companies in China’s cultural industryat the level of government, intermediary agent, industry guidance and enterprise.This study hasfour chapters: Chapter 1 is the introduction, which introduces the research background, methods, significance,and related literature review. Chapter 2 introduces the current situation of M&Asin China’s cultural industryand presents an analysis of the main types and characteristics of and reasons behind the new wave of M&Asin China’s cultural industry. Chapter 3 presents the empirical analysis. Based on various empirical research methods, this study analyzes the impacts of M&Asin cultural industry on the short-term and long-term abnormal stock returns and financial returns. Chapter 4 concludesand makes suggestions for policy makers. / Business Administration/Finance
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China’s Cultural Industries in the Face of Trade Liberalization: An Analytical Framework for China’s Cultural PolicyChen, Xiaolu January 2009 (has links)
No description available.
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Adorno : jazz, industrie culturelle et idéologieTremblay, Benoît 07 1900 (has links)
La critique adornienne du jazz fait parfois l’objet de débats. Ces derniers ont généralement pour objet la nature dite élitiste de ses propos. Cette position critique par rapport au jazz et à la culture de masse, qu’Adorno nomme Kulturindustrie, ainsi que sa théorie esthétique semblent être à l’origine de cette accusation d’élitisme. Ce mémoire a pour objet de mettre en lumière le fondement de cette critique d’élitisme qui s’avère être une incompréhension du rôle que joue sa critique du jazz pour sa philosophie. Il est impératif d’analyser la critique adornienne du jazz en lien avec la dialectique de la raison ainsi que sa théorie esthétique afin d’en saisir la nature exacte. Une analyse de la dialectique de la raison ainsi que les concepts de l’idéologie, de mimésis, d’autonomie et de Kulturindustrie révèle le non fondement de la critique faite à l’égard des propos d’Adorno à l’endroit du jazz. / Adorno’s critique of jazz music is subject of a debate regarding his elitism or lack thereof. More often than not, Adorno is considered to be elitist on account of his aesthetic theory and his critical position on jazz and mass culture which he refers to as Kulturindustrie. This memoir posits that the allegations of elitism directed towards Adorno are the result of a misunderstanding of Adorno’s overall philosophy and the role which his critique of jazz music plays within this whole. The fact of the matter is that Adorno’s critique of jazz can best be analyzed by a philosophical approach that includes an analysis of his dialectic of reason as well as his concept of ideology which Adorno links to his concept of Aufklärung. Furthermore, an analysis of the concept of autonomy and its importance for his critique of jazz and the Kulturindustrie as well as his aesthetic theory is essential to this end. Such an analysis leads to the conclusion that the accusation of elitism is inadmissible.
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Agronegócio e indústria cultural : estratégias das empresas para a construção da hegemonia /Chã, Ana Manuela. January 2016 (has links)
Orientador: Rafael Litvin Villas Bôas / Resumo: Esta pesquisa tem como objetivo investigar as conexões entre o modelo de produção do agronegócio e a indústria cultural no Brasil a partir da década de 1960, momento em que esta articulação se consolida, com a implementação do ciclo de modernização conservadora instituinte da atual configuração do bloco histórico hegemônico. Buscou-se analisar os vários mecanismos pelos quais se constrói hoje a estrutura hegemônica do setor enquanto modo de produção de commodities agrícolas, tanto no campo econômico e político, mas fundamentalmente, no plano ideológico. Para tal, realizou-se uma pesquisa sobre as formas de atuação das empresas no campo da comunicação e cultura articulada com o levantamento e análise de dados sobre as políticas culturais das empresas, tipos de ações culturais promovidas, mensagens e imagens divulgadas e a territorialização das empresas. Pôde ser constatado por meio da pesquisa que a hegemonia não é algo estático, mas precisa constantemente se recriar e modificar. Assim, na fase atual de expansão do agronegócio, as empresas têm ampliado e diversificado os instrumentos culturais usados para o reposicionamento da sua imagem e formação do consenso, buscando, com apoio do governo, estar “mais próximas” das comunidades que fazem parte dos territórios onde estão implementadas, mesmo quando as contradições desse modelo se aprofundam. Constatamos com as análises realizadas que a cultura e a arte, na sua forma mercadoria, não operam como mero acessório, mas desempenham ... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: This research aims to investigate the connections between the agribusiness production model and the cultural industry in Brazil from the 1960s, when this relation is consolidated, with the implementation of the conservative modernization cycle that lay the foundation of the current configuration of the hegemonic historic block. We sought to analyze the various mechanisms by which today is built the hegemonic structure of the sector as a mode of production of agricultural commodities, both in the economic and political field, but fundamentally in the ideological one. To this end, we carried out a research on how the corporations operate in the communication and culture field, articulated with the survey and analysis of data on the cultural policies of big companies, types of the cultural activities promoted, messages and pictures published and the territorialization of the corporations. It was found through the research that hegemony is not something static, but need to constantly be re-create and modify. Thus, in the current phase of agribusiness expansion companies have expanded and diversified the cultural instruments used for the repositioning of its image and creation of consensus, with government support, to be "closer" of the communities that are part of the territories where they are implemented, even when the contradictions of this model are deepened. We note with the analyzes carried out that culture and art, in its commodity form, don´t operate as a mere accessory, ... (Complete abstract click electronic access below) / Mestre
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