The Volkswagen emissions scandal is one of the largest CSR crises in recent times given its scope and severity. From the outset, the manner in which Volkswagen has addressed the crisis and how it is going to be solved has been subject to public scrutiny. This study set out to examine the crisis communication in Volkswagen’s sustainability magazine Shift from 2016 featuring Volkswagen together with some of its internal and external stakeholders like the management and customers to find out what strategies were used by the company to repair its reputation and to assess the success of these strategies. Additionally, of interest was to compare the viewpoints of external stakeholders to that of Volkswagen, while also to investigate what kind of actors and opinions of the crisis that were presented. To answer these questions, a strategic selection of texts from the magazine were analysed through a qualitative text analysis. The theoretical perspectives consisted of the two crisis communication theories of image repair theory and situational crisis communication theory. The findings of the study indicate that the strategies used by Volkswagen to address the crisis do not seem very successful in general. Even if the most common strategy by Volkswagen is to discuss potential solutions to the crisis, these solutions are mainly oriented towards solving the crisis in a long-term perspective through a development of new vehicles. The biggest difference in comparison to external stakeholders is that they instead seem more concerned with solving the crisis in a shorter perspective through increased compensation to customers, for instance. Another finding is that a preference for more elitist stakeholders in the magazine could be due to a strategic choice by Volkswagen to avoid unfavourable reviews and use leaders as a tool for inspiring change. The main conclusion of the study is that work still needs to be done before Volkswagen can claim to have achieved a shift in the company’s sustainability communication. To do so, Volkswagen needs to take more responsibility for the crisis and to pay even more attention to the opinions of its different stakeholder groups.

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2016-06-13T15:32:17Z No. of bitstreams: 1 Carlos Antônio de Andrade Arnt_.pdf: 3026309 bytes, checksum: 6aca9f2886e20389c0864c0258c1e3cb (MD5) / Made available in DSpace on 2016-06-13T15:32:17Z (GMT). No. of bitstreams: 1 Carlos Antônio de Andrade Arnt_.pdf: 3026309 bytes, checksum: 6aca9f2886e20389c0864c0258c1e3cb (MD5) Previous issue date: 2016-03-29 / Nenhuma / Este estudo visa contribuir com os processos projetuais que envolvem as conexões de produtos e marcas junto à sociedade, à cultura e ao mercado. A pesquisa tem como objeto de estudo a Volkswagen Kombi, veículo expoente no mercado automobilístico com trajetória ímpar, que ultrapassou as fronteiras habitualmente estabelecidas para um automóvel e suas funções, promovendo uma reflexão a partir da verificação desses vínculos e sugerindo o desenvolvimento de cenários que colaborem para retratar a importância deste veículo. A área do Design Estratégico será utilizada como base de conhecimento através das suas referências teóricas e das disciplinas que a compõem. Junto a estes objetivos, adicionam-se elementos importantes para a compreensão destas conexões entre produtos e marcas: a afetividade e a memória que as pessoas levam na sua vivência e também a importância de perpetuar casos como este, de produtos que estabelecem relações muito próximas dos seus usuários e do universo que habitam. As conexões sociais que a Volkswagen Kombi construiu, de maneira involuntária, serão contempladas e exploradas, abordando as diferentes manifestações que grupos da sociedade, ao longo de seis décadas, inseriram no cotidiano e que conectaram-se com a Kombi, seja como veículo propriamente dito ou mesmo como instrumento ou plataforma para a aplicação das suas construções. As referências teóricas do design estratégico, linha mestra deste estudo, colaborarão para clarificar estas premissas, contribuindo através de uma visão metaprojetual, multidisciplinar e cultural para uma leitura e entendimento das redes de relacionamento estabelecidas entre a Volkswagen Kombi, seus usuários e admiradores. Partindo do pressuposto que o projeto deste produto foi desenvolvido com a função primária de transportar cargas e eventualmente passageiros, analisaremos o veículo por meio de um estudo de caso, metodologia que se mostra adequada uma vez que, além da Kombi, seu fabricante e o mercado também são importantes para o conhecimento e para reflexões acerca do tema. Com estas informações, e a adição da pesquisa bibliográfica, documental, de entrevistas e da realização de grupo focal, foi possível compreender o universo da Volkswagen Kombi e também projetar cenários e sugerir ações futuras para que a memória do veículo seja perpetuada. / The purpose of the study is to contribute with project processes that involve the connections of products and brands to society, culture and market. The object of the research is the Volkswagen Bus (Van, Kombi), an iconic vehicle in the automobile market with an unique history that surpasses the commonly established boundaries for a car and its functions, promoting a reflection from the investigation of the manifested bonds and suggesting the development of scenarios that corroborate for the illustration of the importance of this vehicle. The area of Strategic Design will be used as base of knowledge through the application of its theoretical references and disciplines. Along with these objectives, important elements for the comprehension of the connections between products and brands are added: affection and memory that people take from experience and the importance to perpetuate cases as this one, of products that establish very close relations to their users and of the universe they live in. The social connections that the Volkswagen Bus built, involuntarily, are considered and explored approaching the different manifestations that social groups, along six decades, connected to the Bus and inserted them in everyday life, be it as a common vehicle or as a platform for their constructions. The theoretical references of Strategic Design, the backbone of this study, will corroborate to explain the assumptions, contributing through a meta-project, multidisciplinary and cultural view for the reading and understanding of the established relationship nets between the Volkswagen Bus and its users and admirers. Starting from the assumption that the project of the product was developed with the primary function of cargo, and eventually people, transportation, the vehicle will be analyzed through a case study, methodology that is most adequate since that the maker and the market are as important as the Bus for contemplation on the subject matter. With all of the information, bibliography, documentation, deep interviewing and testing of a sample group, it was possible to understand the universe of the Volkswagen Bus, to project scenarios and to suggest future action for the memory of the vehicle.

No description available.

Univ., Diss.--Oldenburg, 2002.

Made available in DSpace on 2010-04-20T20:15:22Z (GMT). No. of bitstreams: 0 Previous issue date: 1998-05-13T00:00:00Z / o trabalho visa acompanhar as tendências internacionais da indústria automobilística, desde a produção enxuta até as mais recentes inovações tecnológicas implementadas na Volkswagen do Brasil. A justificativa do trabalho esta amparada no senso comum que diz ser está empresa a que mais tem disseminado modernas e inovadoras técnicas de produção. A contribuição deste presente esforço dissertativo, consiste na objetividade do estudo realizado, possibilitando ao mesmo servir como subsídio para ampliar o debate.

Submitted by Wilson Zatti (wilson.zatti@gmail.com) on 2014-01-08T00:20:47Z No. of bitstreams: 1 MPA_Dissertação_O papel dos projetos em estratégias emergentes_WILSON ZATTI.pdf: 3965543 bytes, checksum: 404cda1c2e878adc7045be14228e3af4 (MD5) / Approved for entry into archive by Vera Lúcia Mourão (vera.mourao@fgv.br) on 2014-01-08T12:12:24Z (GMT) No. of bitstreams: 1 MPA_Dissertação_O papel dos projetos em estratégias emergentes_WILSON ZATTI.pdf: 3965543 bytes, checksum: 404cda1c2e878adc7045be14228e3af4 (MD5) / Made available in DSpace on 2014-01-08T12:15:56Z (GMT). No. of bitstreams: 1 MPA_Dissertação_O papel dos projetos em estratégias emergentes_WILSON ZATTI.pdf: 3965543 bytes, checksum: 404cda1c2e878adc7045be14228e3af4 (MD5) Previous issue date: 2013-12-18 / Sob a pressão de uma concorrência brutalmente intensificada, as atuais organizações ao redor do mundo têm cada vez mais buscado flexibilidade e inovação incessante (MARIOTTO, 2003). Fontes diversas de mudanças influenciam o ambiente interno e externo da empresa a obrigando a encontrar formas de reagir rapidamente e responder a tais alterações sem que os objetivos e metas estabelecidos sejam afetados. As estratégias emergentes se apresentam como alternativa para essa flexibilidade obrigatória, principalmente como opção para corrigir o planejamento estratégico deliberado, mas não mais aderente às mudanças constantes de cenário. Em meio a inevitável urgência de adaptabilidade estão os projetos, que muitas vezes são a própria estratégia. Eles são formatados como esforços temporários com recursos limitados e objetivos claramente definidos. Esta pesquisa é do tipo qualitativa descritiva com elementos quantitativos de análise e busca identificar, em uma montadora de veículos automotores, a Volkswagen do Brasil, o papel dos projetos em estratégias emergentes a partir das ações exercidas pelas fontes de mudanças. A comparação dos fenômenos descritos na literatura com os que realmente são identificados no dia-a-dia da empresa orienta cada passo desta pesquisa. Utilizou-se como abordagem metodológica uma combinação de métodos qualitativos somados a um método quantitativo para análise dos dados coletados em entrevistas, a Análise Proposicional Quantitativa (APQ) (MADEIRA et al., 2011).

The aim of this diploma thesis is an analysis of selected joint-stock companies of the European automotive industry for the purpose of selecting the most advantageous investment opportunities. The theoretical part of the thesis summarizes the most common approaches and methods of fundamental analysis of shares. In the practical part, these findings applied to the analysis by BMW AG, Daimler AG, Fiat SpA, PSA SA, Renault SA and Volkswagen AG. The investment recommendation is proposed in the basis of the comparision of the results gathered by the analysis.

No description available.

Notre mémoire a pour objectif de déterminer le rôle de la dualité sexuelle chez les personnages mis en scène par Jacques Poulin dans Volkswagen blues et La tournée d'automne. Les caractéristiques et les interactions entre hommes et femmes pouliniens, ainsi que leur évolution d'un roman à l'autre, constituent-elles un obstacle au bonheur à deux ou en sont-elles une condition sine qua non ? C'est sur cette question que se fondera notre mémoire, et nous verrons si le caractère ambivalent des personnages leur permet réellement d'être heureux ou si la négation des antagonismes sexuels ne représenterait pas au contraire un obstacle les empêchant d'accéder au bonheur. Notre analyse sera menée à la lumière d'une approche thématique enrichie de théories telles que le postmodernisme, qui permettra d'aborder la thématique de l'identité sexuelle, indispensable pour comprendre les différentes formes de la dualité sexuelle, dans Volkswagen blues et La tournée d'automne, et l'enjeu représenté par une telle ambivalence dans la course au bonheur.

Background: Sustainability reporting has become more important for companies, serving as a tool to describe the company’s commitment to and promotion of sustainable development. As a result of the increasing attention to climate and human rights issues, Agenda 2030 was introduced, consisting of the 17 Sustainable Development Goals (SDGs). This call for action from all countries, through a global partnership, has further increased the importance of sustainability reporting for companies to report on their commitment to and promotion of sustainable development. Therefore, this study aims to contribute to the unexplored area concerning changes in the content of companies sustainability reports before and after the launch of the United Nations Sustainable Development Goals (SDGs). Purpose: The purpose of the study is to increase knowledge about how the implementation of the UN's Sustainable Development Goals (SDGs) has affected car manufacturers' sustainability reporting. The focus is on identifying how sustainability reporting has changed and which SDGs are being emphasized. Finally, the study aims to contribute to the literature on institutional theory and isomorphism, to see if it can explain the similarities between the companies' sustainability reports. Method: To fulfill the purpose of the study, a qualitative research method with a deductive research approach was utilized. The study’s data collection was conducted through content analysis, where each company’s sustainability reports were mapped based on excerpts categorized according to themes related to the UN’s 17 SDGs. Conclusion: After conducting the analysis, the conclusion can be drawn that the launch of the UN’s SDGs has not led to a change in companies’ choice of focus area in their sustainability reports, which is explained by the fact that companies previously followed similar guidelines, such as the GRI, which already included similar guidelines covering both economic, social, and environmental aspects. Despite increased expectations for sustainability reporting after the SDG launch, the scope of content and actions in the reports has increased for companies, without necessarily changing focus. They tend to prioritize goals where they have the greatest impact and which interest their stakeholders the most, to maintain legitimacy and credibility. Furthermore, the compilation of the empirical data shows that there are similarities in the themes companies choose to report on. These similarities are explained by the institutional theory, which suggests that companies are driven by institutional pressures from external actors. / Bakgrund: Hållbarhetsrapportering har blivit viktigare för företag och fungerar som ett verktyg för att beskriva företagets engagemang och främjande av hållbar utveckling. Som resultat av den stigande uppmärksamheten kring klimatet och mänskliga rättigheter introducerades Agenda 2030, som utgörs av de 17 globala målen (SDGs). Denna uppmaning till handling från alla länder, genom ett globalt partnerskap, har ytterligare ökat betydelsen av hållbarhetsrapportering för företag för att rapportera om deras engagemang och främjande av hållbar utveckling. Denna studie har därför som avsikt att bidra till det utforskade området kring förändring av innehållet i företags hållbarhetsrapporter före respektive efter lanseringen av FN:s globala mål (SDGs).  Syfte: Syftet med studien är att öka kunskapen om hur införandet av FN:s globala mål (SDGs) har påverkat biltillverkares hållbarhetsrapportering. Fokus ligger på att identifiera hur hållbarhetsrapporteringen har förändrats samt vilka SDGs som ligger i fokus. Slutligen avser studien att bidra till litteraturen kring institutionell teori och isomorfism, ifall det kan förklara likheterna mellan företagens hållbarhetsrapporter.  Metod: För att uppfylla syftet med studien användes en kvalitativ forskningsmetod med en deduktiv forskningsansats. Studiens datainsamling utfördes genom innehållsanalys där respektive företags hållbarhetsrapports kartlades baserat på utdrag som kategoriserades utifrån teman kopplat till FN:s 17 SDGs.  Slutsats: Efter en genomförd analys kan slutsatsen dras att lanseringen av FN:s SDGs inte har lett till en förändring i företagens val av fokusområde i sina hållbarhetsrapporter, vilket förklaras av att företag tidigare följt liknande riktlinjer, som GRI, som redan innehöll liknande riktlinjer som berör både ekonomiska, sociala och miljömässiga aspekter. Trots ökade förväntningar på hållbarhetsrapporteringen efter SDG-lanseringen har företagens omfattning av innehåll och initiativ i rapporterna ökat, utan att nödvändigtvis ändra fokus. De tenderar att prioritera mål där de har störst påverkan och som intresserar deras intressenter mest, för att bevara legitimitet och trovärdighet. Vidare visar sammanställningen av empirin att det finns likheter i de teman företagen väljer att rapportera om. Likheterna förklaras med hjälp av den institutionella teorin, som menar på att företagen drivs av institutionella påtryckningar från externa aktörer.