Este trabalho remete seus esforços para uma investigação que indaga a possibilidade de autenticidade do fenômeno jurídico no público. O método, concebido no sentido de caminho, é trilhado a partir da analítica fundamental de Martin Heidegger, e da hermenêutica compreensiva de Hans-Georg Gadamer percebida sob o viés da via fenomenológica de investigação. O jurídico é constitutivo do ser humano existente, Dasein. Desse modo, o trabalho procura discutir o fenômeno jurídico, sua condição de autenticidade, o modo de ser tradicional do ente humano existente e a mundanidade que o constitui, sob a luz da filosofia heideggeriana do ser. Dasein é ontológico, reconhece esta existência e é interrogado quanto a ela. Dasein pode se mostrar como é, em sua autenticidade e propriedade, mas também pode ocultar-se de diversos modos. O impessoal, modo de ser preponderante do Dasein na cotidianidade, promove a dispersão do Dasein em seu ser-no-mundo, mediano e afastado e, determinado pela publicidade, obscurece o Dasein em sua propriedade. Assim considerando uma investigação do contexto em que se deu a emersão da analítica do ser tornou-se essencial. Uma vez lançadas as bases do pensamento heideggeriano e investigada a analítica fundamental, o modo de ser do direito que se conserva e se repete e que é ditado pela publicidade passa a ser questionado e a compreensão da juridicidade do Dasein no mundo circundante público abre possibilidades para o projeto autêntico na preocupação com o social. / The present work addresses its efforts on the inquisition of the possibility of authenticity in the legal phenomenon as perceived in the public. The method, conceived as a path, follows Martin Heideggers fundamental analytics, and Hans-Georg Gadamer´s comprehensive hermeneutics perceived phenomenologically. The legal phenomenon constitutes the Being that ex-ists, Dasein. Therefore, this study seeks to discuss the legal phenomenon, its Beingones-self condition, the everyday Being-with and its constitutive worldhood in the light of Heideggers philosophy of Being. Dasein is ontological, recognizes this existence and is questioned about it. Dasein can show itself as it is, in its authenticity and constitution, but it can also cloak its appearance in various modes. The They, the preponderant Dasein mode in its everydayness, promotes dispersion of the Dasein in its being-in-the world, making it detached and, keeps its authenticity obscured by publicity. Thus, it is essential to investigate Heideggers analytical thoughts in context. Once Heideggers basic thoughts have been studied and his fundamental analytics have been analized, the way of being of the law, maintained, repeated and dictated by publicity, begins to be questioned and the understanding Dasein´s legal phenomenon of the public world provides possibilities for an authentic project in its social concern.

The music industry has undoubtedly seen accelerated change over the past decade. Standard practices in the industry have been turned upside down, leaving record label executives, managers, and other personnel behind the scenes working to develop new and innovative ways to cope with this change. Music publicists are not immune to these changes and have seen a tremendous shift in their roles and responsibilities. With the advent of the digital age, the role of music publicity is getting stronger and is arguably one of the most vital components of a successful music career. The demand and necessity for a well-executed music publicity campaign is growing as modern technology reduces the need for a record deal. However, external forces resulting from technological changes are making the job of a music publicist difficult. Despite its importance, little has been said about the field of music publicity in scholastic literature, and the few in-depth texts and articles on the subject are grossly outdated rendering them irrelevant. The majority of recent comment on music publicists and their duties have come from journalists and music publicists themselves. Further, the average person knows little about the practice of music publicity and what a publicist does. Independent publicists are often highly criticized and looked down upon merely because artists, managers, media personnel, and even record labels may not fully grasp what a publicist does. This poses a slew of issues, including the publicist not feeling completely part of the artist’s team, despite being one of the most essential components of the artist’s successful career. The author of this thesis is an independent senior publicity manager for a boutique music publicity firm. The purpose of this thesis is to define music publicity, bring to light essential issues in music publicity, and provide a thorough understanding of the role and responsibilities of a music publicist. Through analysis of the available literature and qualitative interviews with industry professionals, this paper will address what music publicity is, how the digital age has changed music publicity, and finally will provide suggestions for best-practices when working with indie artists and mid-level campaigns. / Includes bibliography. / Thesis (M.S.)--Florida Atlantic University, 2016. / FAU Electronic Theses and Dissertations Collection

Made available in DSpace on 2016-04-28T19:34:48Z (GMT). No. of bitstreams: 1 Elizabeth Rizzi.pdf: 6099155 bytes, checksum: a85e651980bc62ff4bbec0ce6951487a (MD5) Previous issue date: 2010-06-01 / In this dissertation, we examined the linguistics traces used to build the leaflet that has the objective to offer esoteric services. At the beginning, we tried to answer the following questions. What are the linguistic resources used by the announcer to call the reader s attention to this kind of gender? How does the announcer make himself presented in the ads? As theoric studies, we used studies about the discursive gender mentioned by Bakhtin (2003) and studies about the (inter)subjectivity in the language according to Émile Benveniste (2005-2006), Kerbrat-Orecchioni (1980-1997) and Fiorin (1999). The body of the research is constituted by 9 leaflets, collected in many places in the city of São Paulo, from January, 2007 to December, 2008. The achieved results show that the announcer uses in leaflets the (inter)subjectivity traces of the 1st and 2nd to establish a relation between seller-consumer in the message / Nesta dissertação, analisamos marcas linguísticas de enunciação utilizadas na construção do panfleto publicitário que tem como finalidade oferecer serviços esotéricos. As questões que originaram a nossa investigação são: Quais recursos lingüísticos são utilizados pelo enunciador para chamar a atenção do leitor desse tipo de anúncio? De que forma o enunciador se faz presente nos enunciados? Como embasamento teórico, fundamentamo-nos em estudos sobre os gêneros do discurso na perspectiva de Bakthin (2003) e estudos sobre (inter)subjetividade na linguagem segundo Émilie Benveniste (2005-2006), Kerbrat-Orecchioni (1980-1997) e Fiorin (1999). O corpus da pesquisa constitui-se de 9 panfletos recolhidos em São Paulo no período de janeiro de 2007 a dezembro de 2008. De modo geral, os resultados indicam que aquele que enuncia recorre ao uso de marcas de (inter)subjetividade de primeira e segunda pessoas, a fim de envolver o leitor-consumidor e, assim, atingir o objetivo proposto

Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T17:42:28Z No. of bitstreams: 1 Natalia A Vaz.pdf: 2214761 bytes, checksum: 1f1531658a024d4552079009f846d2d0 (MD5) / Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T17:42:37Z (GMT) No. of bitstreams: 1 Natalia A Vaz.pdf: 2214761 bytes, checksum: 1f1531658a024d4552079009f846d2d0 (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2016-11-28T17:44:34Z (GMT) No. of bitstreams: 1 Natalia A Vaz.pdf: 2214761 bytes, checksum: 1f1531658a024d4552079009f846d2d0 (MD5) / Made available in DSpace on 2016-11-28T17:45:03Z (GMT). No. of bitstreams: 1 Natalia A Vaz.pdf: 2214761 bytes, checksum: 1f1531658a024d4552079009f846d2d0 (MD5) Previous issue date: 2008-04-15 / This M.A. paper has as the main object the publicity campaign "Real Universitário", made in 2006 by Banco Real, and its impacts on the discourse of the receptors about their consumption practices of banking services and administration of their finances. The main objective is to analyze the publicity as a disciplinary tool, a discourse that supports and propagates ways of normalization of consumption and the financial behavior of young undergraduates who are the target of the campaign. The secondary objectives are how to identify the disciplinary aspects of banking publicity and analyze how the reception interacts with such aspects. We believe that, by being inserted in the universe of human sciences - more specifically, of communication - the publicity, as well as other modern knowledge, is a mechanism the society disposes itself to discipline and normalize. We have, as a methodology, firstly made a bibliographic research that permeates all the methodological stages of this study. The philosopher Michel Foucault is the main theoretic ground developed here. We have also made an exploratory documental research to the selection of corpus. For the analysis of this material, we combines the reflections arisen from transition of the first and second period of Foucault studies - the archeology and the genealogy respectively which served as support to the considerations over the publicity as a discourse of discipline -, with the precepts of Discourse Analysis of French line. For the empirical research we employed the focus group technique, as the nature of the necessary datas is qualitative and for the analysis of the results, the discipline was our guide. / Esta dissertação de mestrado tem como objeto a campanha publicitária "Real Universitário", de 2006, do Banco Real, e seus impactos no discurso dos receptores sobre suas práticas de consumo de serviços bancários e de administração de suas finanças. Tem como objetivo principal analisar a publicidade como uma ferramenta disciplinar, um discurso que apóia e divulga formas de normalização de consumo e de conduta financeira dos jovens universitários, que são o público-alvo da referida campanha. Os objetivos secundários são identificar os aspectos disciplinares na publicidade bancária e analisar como a recepção interage com tais aspectos. Acreditamos que, pelo fato de estar inserida no universo das ciências humanas - mais especificamente, da comunicação -, a publicidade, assim como os demais saberes modernos, é um mecanismo de disciplinarização e normalização da sociedade. Como metodologia, realizamos, primeiramente, uma pesquisa bibliográfica que permeia todas as etapas metodológicas deste estudo. O filósofo Michel Foucault é o principal embasamento teórico aqui desenvolvido. Realizamos também uma pesquisa documental exploratória, para a seleção do corpus. Para a análise desse material, combinamos as reflexões decorrentes da transição entre o primeiro e o segundo período dos estudos de Foucault - a arqueologia e a genealogia respectivamente, que serviram de apoio às considerações sobre a publicidade como um discurso da disciplina -, com os preceitos da Análise de Discurso de linha francesa. Na pesquisa empírica, empregamos a técnica de grupo focal, visto que a natureza dos dados necessários é qualitativa e, para a análise dos resultados, utilizamos a disciplina como guia.

Submitted by admin tede (tede@pucgoias.edu.br) on 2016-09-19T12:39:34Z No. of bitstreams: 1 Carla Simone Castro da Silva.pdf: 3389973 bytes, checksum: 874a4f59c57f38f70fd5c49fe3cd4980 (MD5) / Made available in DSpace on 2016-09-19T12:39:34Z (GMT). No. of bitstreams: 1 Carla Simone Castro da Silva.pdf: 3389973 bytes, checksum: 874a4f59c57f38f70fd5c49fe3cd4980 (MD5) Previous issue date: 2016-04-25 / The world of luxury has seducing consumers for centuries. Since the times of royalty its symbols are flaunted as objects of power and status, arousing the wish and provoking social greed. Therefore, the market of counterfeits is growing every day, offering this consumer group the opportunity to enter into a distinct social status, where the beautiful and shiny logo of the desired brand signals a passport to all that it represents. These theses aimed to investigate how the context and social environment can influence consumers choose to acquire symbolic brand products although they are not authentic and how this behavior is accepted in society. Two studies have been conducted, and aimed: a) evaluate the measures of knowledge and quality of a set of marks displayed in the handling of two contexts (luxury x neutral) between buyers and non-buyers of counterfeits, for both original products and their correspondence with counterfeit products; b) measure the effects of layout on verbal responses of counterfeit buyers and non-buyers in relation to its evaluation of the purchasers behavior; c) verify the effect of instructions in publicity campaigns about the consumers behavior of counterfeits products as strategy to inhibit this consumption. The results indicated that the brands with the most informative boost level are those with the highest level of knowledge and quality, which reflects the willingness of consumers to pay for these goods, so much to original as counterfeit products. The Study 2 also revealed that there is an immediate effect of instructions correlating the organized crime with the falsification industry, signaling that this may be a possible strategy. / O universo do luxo encanta e seduz consumidores há séculos. Desde os tempos da realeza seus símbolos são ostentados como objetos de poder e status, despertando o desejo e provocando a cobiça social. Desta forma, o mercado de falsificações cresce a cada dia, oferecendo a um grupo de consumidores a oportunidade de adentrar a em um posicionamento social distinto, onde o belo e reluzente logotipo das marcas sinaliza um passaporte de inclusão a tudo o que este grupo almeja. Esta tese procurou investigar o quanto o contexto e o ambiente social podem influenciar consumidores a escolherem produtos de marcas simbólicas ainda que não sejam legítimos e como este comportamento é aceito em sociedade. Foram realizados dois estudos que se propuseram: a) avaliar as medidas de conhecimento e qualidade de um conjunto de marcas apresentadas na manipulação de dois contextos (luxo x acadêmico) entre compradores e não compradores de falsificações, tanto para produtos originais e sua correspondência com produtos falsificados; b) mensurar o efeito de leiaute sobre as respostas verbais de compradores e não compradores em relação à sua avaliação sobre o comportamento de compradores de falsificações; c) verificar o efeito de instruções em campanhas publicitárias sobre o comportamento dos consumidores de produtos falsificados como estratégia para inibir este consumo. Os resultados do Estudo 1 indicaram que as marcas com maior nível de reforço informativo são aquelas com maior nível de conhecimento e qualidade, o que reflete na disposição dos consumidores em pagar por bens destas, tanto para produtos originais quanto falsificados. O Estudo 2 revelou ainda que existe um efeito imediato de instruções correlacionando o crime organizado com a industria da falsificação, sinalizando que esta é uma estratégia possível.

Made available in DSpace on 2016-04-04T18:36:18Z (GMT). No. of bitstreams: 1 Renata Manjaterra.pdf: 329584 bytes, checksum: 61f2e0de494d4fff6401146f0ec2b79f (MD5) Previous issue date: 2006-12-21 / This research has as the main purpose the analysis of briefing as an instrument of information and the publicist as the agent who deals with the information, once it uses the publicity language to achieve implicit or explicit benefits through the client acquirement of a product or service. The methodology used was the bibliographic and documental research based on conceptions of the Information Science and the Communication Science in a qualitative view. The study assumes that the publicity, by using the pretext of announcing products and services, works with the client expectation to build knowledge and bonds that go beyond the announced products existence. In this view, the studies revealed that the briefing represents an informative instrument able to produce and enhance the characteristic language of publicity based on hybrid code, which is the basis of the creation process, once it generates information that magnifies the sense production. / Esta pesquisa tem como prop?sito a an?lise do briefing como um instrumento de informa??o e o publicit?rio como agente mediador da informa??o na medida em que usa a linguagem publicit?ria para obter do receptor-consumidor conhecimento dos benef?cios, expl?citos ou impl?citos, da aquisi??o de um produto ou servi?o. O procedimento metodol?gico adotado foi a pesquisa bibliogr?fica e documental apoiada em conceitos da Ci?ncia da Informa??o e da Ci?ncia da Comunica??o, numa abordagem qualitativa. A pesquisa parte do pressuposto de que a publicidade, a pretexto de comunicar a presen?a de produtos e servi?os, utiliza o repert?rio pr?- existente no imagin?rio dos destinat?rios para construir conhecimentos que v?o al?m da exist?ncia dos bens anunciados. Nessa perspectiva, os estudos revelaram que o briefing representa um instrumento informativo apto para produzir e alimentar o discurso com base em c?digos h?bridos pr?prios da publicidade, base do processo de cria??o, visto que produz informa??es que fomentam a produ??o de sentido.

Introdução - O hábito alimentar da criança é construído a partir de influências socioculturais; sendo que a mídia atinge um grande número de telespectadores. A TV possui influência sobre as crianças e diversas propagandas são direcionadas para elas, motivo pelo qual é importante investigar este grupo para entender como o público infantil percebe a propaganda de alimentos e bebidas. Objetivo - Investigar a percepção de crianças e mães sobre a propaganda de alimentos e bebidas veiculadas pela TV. Metodologia Utilizou-se pela análise de caráter qualitativo, através de um questionário com questões semiestruturadas com perguntas claras e objetivas para mães e crianças de acordo com o Discurso do Sujeito Coletivo proposto por Lefevré e Lefevré. Resultados/Discussão Verificou-se que todas as crianças afirmaram gostar de assistir TV. A preferência de consumo relatado por elas por meio das propagandas, foram: refrigerante, fast-food, produtos lácteos. As mães por sua vez sentiram dificuldade de controlar o tempo de TV assistido por suas crianças. Nos finais de semana 26 por cento das mães referem que seus filhos assistem TV o dia inteiro, e 54 por cento das crianças assistem 3 horas ou mais por dia de TV durante a semana. Conclusão O fast-food foi o alimento mais veiculado nas emissoras gravadas. Sendo que do total de exibição de propagandas de uma das emissoras (B), os alimentos não saudáveis representaram 100 por cento das propagandas de alimentos e bebidas. As mães foram influenciadas pelos filhos a comprar alimentos não saudáveis, talvez estimulados pela propaganda. Elas sentiram dificuldade de controlar o tempo de TV assistido por suas crianças / Introduction - The feeding habits of the child is constructed from sociocultural influences and the media affects a large number of viewers. The influence TV has on children and several advertisements are directed at them, thus it is important to investigate this group to understand how the public perceives the infant food and beverage advertising. Objective - To investigate the perceptions of mothers and children on the advertising of food and drinks carried by the TV. Methodology - We used the for qualitative analysis, with a questionnaire with semistructured questions with clear and objective for mothers and children in accordance with the Collective Subject Discourse proposed by Lefevré and Lefevre. Results/Discussion - It was stated that all children enjoy watching TV. The preference of consumption reported by them through the advertisements were: soft drinks, fast food, dairy products. The mothers in turn found it difficult to control the TV time view for their children. On weekends 26 per cent of mothers reported that their children watch TV all day, and 54 per cent of children attend three or more hours of TV per day during the week. Conclusion - The fast-food was the food most aired on TV stations recorded. Since the total display of advertisements of a station (B) the unhealthy food advertisements accounted for 100 per cent of food and beverages. The mothers were influenced by children to buy unhealthy foods, perhaps stimulated by advertising. They found it difficult to control the time of TV watched by their children

Digitized by Kansas Correctional Industries

Made available in DSpace on 2016-04-27T19:30:22Z (GMT). No. of bitstreams: 1 Nadia Christina Braglia.pdf: 8111749 bytes, checksum: cfe47b79cff4fa596eb3c13dfc10b358 (MD5) Previous issue date: 2011-08-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study reflects about new forms of sociabilities, habits and tastes appeared in the city of São Paulo between beginning of twenty century and the 1920 decade. Analysis advertisements and personal announcements that acted as transmitter in newspapers and periodicals such as: Vida paulista, A lua, Vida Moderna e A Cigarra, that circulated in the city in beginning of decade of twenty century. The study deliniates the geography of new spaces localized in the Triangle and its around, such like and to beyond the central region, and what forms these new spaces of leisure and sociabilities were divulged and inserted mainly in the daily life of cream of Paulistan s society and what ways they built an imaginary idea about the city that they wished to become modern and civilized such as the European standard / Este estudo reflete sobre as novas formas de sociabilidades, hábitos e gostos surgidos na Cidade de São Paulo entre o início do século XX e a década de 1920. A partir da análise dos anúncios e das notas sociais veiculadas nas revistas ilustradas, Vida paulista, A lua, Vida Moderna e A Cigarra que circularam na Cidade nas décadas iniciais do século XX, o estudo traça a geografia dos novos espaços localizados no Triângulo e em seu entorno, bem como, para além da região central e, de que forma esses novos espaços de lazer e sociabilidades foram divulgados e inseridos principalmente no cotidiano das elites paulistanas e, de que maneira construíram um imaginário sobre a Cidade que se desejava moderna e civilizada nos moldes europeus

Cette recherche se donne la tâche de s’interroger sur une certaine continuité entre la philosophie morale de Kant et la philosophie politique de Hegel qu’on peut découvrir au delà de la rupture indéniable qui oppose le dualisme kantien et le savoir absolu hégélien. Cette interrogation qui revient sur l’évolution qu’ont connue leurs pensées jusqu’à ce qu’elles culminent toutes les deux dans une philosophie du droit, s’élabore autour d’une tentative de lire chacun des deux philosophes à la lumière du principe qui dirige en effet la pensée de l’autre. La première partie examine le devenir de la philosophie kantienne, traversé par le problème d’unité du mécanisme de la nature et de la liberté humaine. Dans cette partie, il s’agit de découvrir la réponse ultime de Kant à ce problème dans le déploiement du droit dans sa normativité et d’examiner en quel sens le dualisme du départ est dépassé dans le principe de la « publicité » médiatisant le droit et la politique. Dans la seconde partie, le devenir de la pensée hégélienne se trouve examiné à travers une étude du développement de la critique hégélienne de Kant. Il s’agit de montrer comment une réévaluation progressive du moment kantien et une évolution dans la conception de l’éthicité s’entrecroisent dans ce devenir. L’interrogation centrale de cette partie se porte sur les différentes étapes de l’Aufhebung du moment kantien, et, parallèlement, sur la possibilité de découvrir chez Hegel la prise en compte d’une distance entre le rationnel et le réel, qui révèle la normativité à l’œuvre dans le mouvement du concept. Cette recherche s’emploie enfin à reposer la question d’une continuité entre ces deux philosophes, se limitant à une confrontation entre la publicité kantienne et l’éthicité hégélienne, et s’attachant à examiner l’aptitude de ces deux manières de penser la réalisation de la liberté, à répondre au défi que chacune représente pour l’autre. / This research aims to carry out an interrogation on a certain kind of continuity between Kant’s moral philosophy and Hegel’s political philosophy, which can be discovered by going beyond the undeniable rupture caused by the opposition between Kantian dualism and Hegelian absolute knowledge. This interrogation revisits the two philosophers’ evolutions, both culminating in a philosophy of right. It develops through an attempt of reading each one of these philosophers under the light shed by the principle directing the thought of the other one. The first part examines the evolution of Kantian philosophy that is marked by the problem on the unity of the mechanism of nature and the human freedom. In this part, Kant’s ultimate answer to this problem is discovered in the unfolding of right in its normativity. It is also shown in this part how the initial dualism is surpassed by the principle of “publicity” that mediates law and politics. In the second part, the evolution of the Hegel’s thought is examined through a study of the development of the Hegelian critique of Kant’s thought. It is shown how the progressive reevaluation of the Kantian moment and the development of the concept of “Sittlichkeit” correspond in this evolution. The central interrogation of this part relates to the different stages of the Aufhebung of the Kantian moment and to the possibility of discovering in Hegel’s thought a particular way of considering a distance between the rational and the real, which reveals the normativity at work in the movement of the concept. This research aims to ask in a particular manner the question of the continuity between these two philosophers by limiting its content to a confrontation between the Kantian publicity and the Hegelian Sittlichkeit. With a particular attention on two ways of thinking on the realization of freedom, this research intents to answer the challenge that these two philosophers represent for each other.