A temática deste estudo tem como investigação a sociologia da moda a partir da telenovela brasileira Avenida Brasil, que pode ser considerada um estudo de caso onde demonstra a forma de consumo das camadas periféricas da sociedade. A Moda tem sido alvo de reflexões e estudos de alguns filósofos, economistas, sociólogos e psicólogos durante os últimos três séculos. As contribuições da sociologia para o estudo da moda podem ser divididas em dois períodos: o primeiro a partir do final do século XIX à primeira metade do século XX, onde autores como Spencer, Simmel, Tarde e Veblen, publicaram livros e ensaios que contêm esclarecedoras hipóteses deste fenômeno social complexo. O segundo período estende-se desde os anos cinquenta do século passado até os dias atuais e apresentam trabalhos de estudiosos que ao lado de observações intuitivas também contêm pesquisas sobre o fenômeno da moda. Esta pesquisa visa traçar argumentos sobre o fenômeno da moda a partir de alguns filósofos conhecidos (de Kant a Rousseau, de Nietzsche a Benjamin) e na área da sociologia igualmente considerados (de Tarde para Blumer, Baudrillard Spencer, Simmel e Crane). Uma antologia que parte também, de alguns textos traduzidos pela primeira vez do italiano, oferecendo uma visão das teorias sociológicas sobre a difusão da moda e suas características fundamentais / The theme of this study is to research the sociology of fashion from Avenue Brazil Brazilian soap opera, which can be considered a case study which demonstrates how to use the peripheral layers of society. The fashion has been the subject of studies and reflections of some philosophers, economists, sociologists and psychologists over the last three centuries. The contributions of sociology to the study of fashion can be divided into two periods: the first from the late nineteenth century to the first half of the twentieth century, where authors like Spencer, Simmel, Tarde and Veblen, published books and essays containing enlightening hypotheses of this complex social phenomenon. The second period extends from the fifties of the last century to the present day and present works of scholars who with intuitive observations to also contain research on the phenomenon of fashion. This research aims to outline arguments about the phenomenon of fashion from some well-known philosophers (Kant to Rousseau, Nietzsche Benjamin) and in sociology also considered (Afternoon to Blumer, Baudrillard Spencer, Simmel and Crane). An anthology that also part of some translated for the first time the Italian texts, offering a vision of sociological theories on the diffusion of fashion and its key features

A presente dissertação propõe uma abordagem da televisão brasileira através de um diálogo com os estudos do som, tendo como objeto a dimensão sonora das telenovelas. O estudo procura mapear as principais transformações ocorridas no aparato técnico sonoro televisivo, bem como a evolução dos processos da produção do som no período de 1950 até o início do século XXI. Posteriormente, visando investigar as funções desempenhadas pelos elementos sonoros - vozes, ruídos e músicas - na construção da narrativa das telenovelas, este trabalho apresenta uma análise da trilha sonora de cinco telenovelas da TV Globo: Pecado Capital (1975), Roque Santeiro (1985), Renascer (1993), Senhora do Destino (2004) e Avenida Brasil (2012). / This essay proposes an approach on Brazilian television through a dialogue with sound studies, having as object the soap operas\' sound aspects. It intends to map the main changes that occurred on television\'s audio technical apparatus, as well as the evolution on the sound production processes from 1950 until the beginning of the twenty first century. Subsequently, this work aims to investigate the functions performed by the sound elements - dialogues, sound effects, music - on the development of soap opera narratives and presents an analysis of the soundtracks of five soap operas produced by TV Globo: Pecado Capital (1975), Roque Santeiro (1985), Renascer (1993), Senhora do Destino (2004) and Avenida Brasil (2012).

Esta pesquisa tem como objetivo analisar a representação das representações das relações raciais na telenovela brasileira. As tramas selecionadas para a realização deste estudo são: \"Da Cor do Pecado\", \"A lua me disse\" e \"Páginas da Vida\", todas exibidas pela Rede Globo de Televisão. Por meio de alguns recursos dos estudos de recepção, analisamos os diálogos das personagens envolvidas nos conflitos raciais, e a leitura desses diálogos realizada pelos estudantes universitários entrevistados no Brasil e em Angola. / This research has the intention to analyze the reception of racial relations presented in the brazilian soap opera. The soap operas chosen for supporting this research are \"Da Cor do Pecado\", \"A lua me disse\" and \"Páginas da Vida\". All of them broadcasted by Globo Channel. Using some resources of the study of reception, we analyze the dialogs of the characters involved in the racial conflicts, and the reading of those dialogs realized by university students interviewed in Brazil and Angola.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2017-05-18T15:51:32Z No. of bitstreams: 1 talisonpiresvardiero.pdf: 1556811 bytes, checksum: 3c6f35bf8d1b7413a7046fcfc8925cde (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-05-18T15:57:56Z (GMT) No. of bitstreams: 1 talisonpiresvardiero.pdf: 1556811 bytes, checksum: 3c6f35bf8d1b7413a7046fcfc8925cde (MD5) / Made available in DSpace on 2017-05-18T15:57:56Z (GMT). No. of bitstreams: 1 talisonpiresvardiero.pdf: 1556811 bytes, checksum: 3c6f35bf8d1b7413a7046fcfc8925cde (MD5) Previous issue date: 2017-02-22 / O trabalho busca compreender como são representadas as formas de relação de poder entre médicos e pacientes nas obras ficcionais “Amor à Vida” e “Em Família”. O estudo se aproxima da literatura médica para conhecer o ponto de vista dos profissionais e aproximá-lo do campo da comunicação por meio do estudo da teledramaturgia brasileira. Objetiva-se analisar as cenas de representação entre os envolvidos para perceber como os enredos dramatúrgicos colocam em cena a maneira que os médicos se relacionam com seus pacientes e o modo que a percepção é utilizada dentro de cena para compreender os aspectos não verbalizados na consulta médica. Utiliza-se a metodologia de análise de conteúdo do corpus completo de cada novela, focando-se somente nas cenas em que existe envolvimento profissional com o grupo de personagens médicos para compreender a forma como se permeia tal situação. / The study seeks to understand how the forms of relationship of power between medical and patients are represented in the fictional works "Amor à Vida" and "Em Família". The study approaches the medical literature to know the professionals' point of view and to approach the field of communication through the study of Brazilian teledramaturgy. The aim is to analyze the scenes of representation among those involved to understand how the dramaturgic scenarios put on the scene the way that the doctors relate to their patients and the way that the perception is used within the scene to understand the aspects not verbalized in the medical consultation. The methodology of content analysis was used in all corpus of each novel, focusing only on the scenes in which there is professional involvement with the group of medical characters to understand the way this situation permeates.

[pt] Para além dos limites temporais que o restringem ao período entre o final do século XVIII a meados do século XIX, o Romantismo é uma visão de mundo que perdura em várias manifestações culturais, políticas e sociais de forma indireta ou explícita, mas sempre com a marca da ambiguidade que permite a compreensão do fenômeno tanto como uma rejeição à sociedade burguesa, quanto como uma forma de ajuste ao sistema capitalista por meio da fuga do real e do individualismo. Levando em conta este aspecto conflitivo da sensibilidade romântica, o objetivo da dissertação é investigar sua permanência na cultura de massa, tomando como objeto a telenovela de Gilberto Braga com ênfase no tema do dinheiro como agente de dissolução dos valores. Parte-se das imbricações do fenômeno romântico com o melodrama e o folhetim em seu contexto de origem, para pensar como se dá a recuperação de seus traços na modernidade periférica, destacando-se como o novelista atualiza as matrizes europeias em diálogo com os modelos de construção folhetinesca de José de Alencar e também com outros autores de radionovelas e telenovelas, sobretudo, Janete Clair. Como corpus para análise foram selecionadas as novelas Senhora (1975), Vale Tudo (1988) e Celebridade (2003). / [en] Beyond the time limits that restrict the period between the late eighteenth century to the mid-nineteenth century, Romanticism is a worldview that remains in many cultural, political and social forms in a indirect or explicit way, but always with a ambiguity sign that allows the understanding of the phenomenon both as a rejection of the bourgeois society, and as a way to adjust to the capitalist system through the scape from reality and individualism. Considering this conflicted aspect of the romantic sensibility, the objective of this work is to investigate its stay in mass culture, taking as its object the TV novel of Gilberto Braga with an emphasis on money as an agent of the dissolution of values. The work starts from the connections between the romantic phenomenon of melodrama and the feuilleton in its original context, to think how is the recovery of their traces in the peripheral modernity, highlighting how the novelist updates the European patterns in dialogue with the José de Alencar’s writing feuilletonistic models and also with other authors of radio novels and tv novels, especially Janete Clair. As corpus for the analysis were selected the novels Senhora (1975), Vale Tudo (1988) and Celebridade (2003).

The research was based on a secondary analysis of a qualitative market research study conducted for the SABC on the soap opera Isidingo. The data used in the study includes 10 focus groups, five diaries of loyal soap opera viewers who were asked not to watch Isidingo for a week and keep a record of their experience, a focus group conducted with these viewers after the completion of the deprivation exercise, the market researcher’s field notes, the market research report and the academic researcher’s own reflective diary. The analysis was conducted within a hermeneutic phenomenological interpretive framework. A model for the psychological processes that culminate in positive viewing experiences and audience loyalty to a soap opera is presented. The model illustrates how viewers use soap world knowledge and real world knowledge to interpret the characters and storylines of soap operas and that the degree of enjoyment the viewer experiences from viewing, is dependant on the quality of the mental models formed of these respective components. The role that transportation, realism, social influences and timeslot play in the engagement process is also defined. The study illustrates a hermeneutic phenomenological research pathway for qualitative research and demonstrates how market research can be explicated for academic gain. Copyright / Dissertation (MA)--University of Pretoria, 2010. / Psychology / unrestricted

<p>This research analyzes the reproduction of patriarchal ideological hegemony in the soap opera <em>Another World</em> using Stuart Hall's theory of the mass media and his conceptualization of ideology. A structural analysis of five one hour video-taped episodes of <em>Another World</em> reveals how the soap opera text constructs meaning fulfilling the three functions of the mass media, and thus, reproducing patriarchy's hegemony. This research confirms Hall's theory of the mass media and the propositions which flow from his conceptualization of ideology. Moreover, this research is the first attempt to systematically apply Hall's theory to the study of soap opera. It goes beyond the generalizations of his theory to look at the particularities of soap opera which contribute to the reproduction of patriarchal ideological hegemony. However, it is seen that what is problematic to this research, and all research on soap opera, is a lack of a theory of the reader.</p> / Master of Arts (MA)

Volume 1. How to be someone: A formula to Conquer the world is the misunderstanding by a Latin-American of what success means in the First World. / <p>Volume 1 is the first edition of a following publication to be released every April.</p><p></p>

A diploma thesis deals with sexuality as a storylining element in Czech soap operas. The sample contains long-running relational series that were broadcasted by television stations in October-November 2013. Specifically, there were series Cesty domů 2, Gympl s (r)učením omezeným, Ulice and Ordinace v růžové zahradě 2. There were used quantitative content analysis to detection the frequency of sexuality and qualitative narrative analysis to explore the context and way for create the plot. The categories of behavior and conversation containing elements of sexuality were analyzed in the study. During the preparation of the categories, I was inspired by research "How much sex is there in soap operas on British TV?" that was realized by Rami Al - Sayed and Barrie Gunter in 2012. I analyzed the elements of sexuality that create the storyline during the research. I examined the particular scenes where did appear the correlation of story to the previous and following events and debates . I focused on the explicit and implicit exposure of sexuality in the series. If there was an aspect of sexuality without storylining function I tried to find the reason for the occurrence in the series. The theoretical establishment of the topic deals with issues of narrative and discourse of sexuality. There are presented...

This diploma thesis deals with the development of TV listings of major Czech commercial channels, TV Nova and TV Prima, during 2002 - 2012. It focuses solely on their own production and covers the shift in aired genres, which has changed from the earlier variety shows and quiz shows to reality shows and soap operas that run the listings nowadays. Most TV production is based on so-called reality TV; there the emphasis is on capturing reality in a way, which is attractive for viewers and goes across many genres and styles. Consequently, the line between genres is becoming very thin and is no longer determining. The approaches these two channels took to structuring their TV listings are also very important since each had its own specific way. This thesis draws on theoretical grounds and covers important mechanisms affecting TV in the Czech Republic in three basic areas (global, technological and economic). It points out that globalization has brought about homogenized culture and international integration, which means many programmes are of foreign license. Moreover, we can see the trend of internetisation and convergence of TV content, which is increasingly influenced by modern technologies. The purpose of all this is high ratings that affect profits from advertising. And economic profit is for...