A presente dissertação investiga o quanto influencias situacionais, presentes nos sites de empresas do comércio eletrônico, impactam na intenção de recompra do consumidor online. Para tanto, um modelo teórico integrativo foi desenvolvido e investigado, baseado em uma revisão teórica dos principais estudos que pesquisam intenção de compra no e-commerce. Buscou-se o desenvolvimento de um modelo que proporcionasse uma explicação abrangente dos principais fatores advindos do contexto de compra nos sites que tivessem uma relação positiva com a satisfação e intenção de recompra do consumidor. Uma das grandes contribuições dessa dissertação é a identificação dos fatores presentes nos sites de empresas do e-commerce mais importantes no processo de decisão de compra do consumidor. Como contribuição teórica, esse modelo desenvolvido abrange além dos principais construtos que já estão sendo investigados nesta área de estudos (conteúdo, layout, risco percebido e diversão) construtos ainda não investigados em um mesmo modelo: Tipo de apelo utilizado na comunicação, Comunicação do preço, Tipo de manchete e Facilidade percebida na realização da transação. Além disso, investigou-se se a variável gerações de consumidores seria moderadora destas relações. Os dados desse estudo foram coletados a partir de uma amostra de 228 questionários válidos aplicados em consumidores que utilizam a Internet para realizar compras. O método de coleta de dados aplicado nesta pesquisa foi a pesquisa do tipo survey com questionários auto-administrados pela Internet. Para a análise de dados primários coletados, optou-se pelo uso do mínimo quadrado parcial (Partial Least Squares ou PLS) para a obtenção tanto das relações dos construtos independentes e dependentes, como também das relações existentes entre todos os construtos do modelo proposto. Resultados obtidos demonstram que a satisfação afeta diretamente a intenção de recompra do consumidor. Além disso, todos os construtos do modelo tiveram a hipótese sustentada, indicando influencias com magnitudes distintas, mas todas positivas. A variável gerações demonstrou moderar a relação de 4 dos 8 construtos da pesquisa. Destaca-se por fim que o modelo proposto permite a explicação de elevada proporção da variância total da intenção de recompra. / This project presents a study that investigates how recurrent online consumers are influenced by different aspects while shopping through websites (e-commerce). The author reviewed main international academic studies about buying intents through the internet, and then investigated and modeled an integrative survey, which could correlate both consumer satisfaction and rebuying intent with a series of factors related to the shopping experience. The main contribution of this paper is the identification of the most important factors on the online stores (e-retail) which positively impact the online shoppers, both, those already analyzed in many studies as content, layout, enjoyment and perceived risks, and some new constructs that have not been analyzed together as headlines, price/discount offers, advertisement appealing and easiness of browsing. Moreover, this paper also offered a perspective about whether and how these factors vary according do consumers\' generation. All data was extracted from an online self-administered survey with 330 consumers in São Paulo who declared being used to shopping goods through Internet. It came to a 228 valid respondents, whose responses were analyzed through the method of Partial Least Squares (PLS), in order to obtain both, the correlation of dependent and independent constructs, as well as the correlation among all factors analyzed within this study. The main outcome of this study is that online shoppers\' satisfaction strongly impacts their rebuying intention. Moreover, all the constructs present in this study have proved their positive impact on consumers rebuying intention, each factor varying in correlation strength, but all positive and statically proven. Besides that, the variable \'generation\' moderated 4 out of all 8 constructs presented in this study. Lastly, the proposed model statically explains higher proportion of total rebuying intention variance.

Submitted by Priscilla Araujo (priscilla@ibict.br) on 2016-10-10T17:32:15Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) DissertacaoCompleta.pdf: 6028677 bytes, checksum: 15e3af1b8f1467af4a8714535fb305a3 (MD5) / Made available in DSpace on 2016-10-10T17:32:15Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) DissertacaoCompleta.pdf: 6028677 bytes, checksum: 15e3af1b8f1467af4a8714535fb305a3 (MD5) Previous issue date: 2016-06-29 / O ponto de partida da presente pesquisa está na relação entre a Ciência da Informação e o Web Design. As interseções, identificadas, estruturadas e aprofundadas através de uma pesquisa bibliográfica exploratória, permitem vislumbrar uma forte aproximação das duas áreas, e desdobram-se em discussões importantes sobre as relações entre teoria e prática, bem como entre a ciência e o projeto. A revisão de literatura permite projetar o design da informação como disciplina capaz de concentrar estudos sobre arquitetura de informação, visualização da informação e usabilidade, se valendo de métodos teórico-práticos. Na busca por um suporte metodológico que permitisse uma relação mais natural entre as áreas, levando em conta o processo de design sem abrir mão do rigor científico, emerge a Design Science como um campo científico capaz de facilitar a relação interdisciplinar que norteia essa dissertação. / The starting point of this research is the relationship between Information Science and Web Design. Intersections identified, structured and deepened through a bibliographical research, allow the glimpse of a strong approximation between the two fields, and open up important discussions about the relationship between theory and practice, as well as between science and design. The literature review allows forecasting information design as a discipline able to concentrate studies on information architecture, information visualization and usability, making use of theoretical and practical methods. In the search for a methodological support to allow a more natural relationship between areas, taking into account the design proccess without sacrificing scientific rigor, Design Science emerges as a scientific field capable of facilitating interdisciplinary relationship that guides this dissertation.

Submitted by Jaqueline Silva (jtas29@gmail.com) on 2016-11-09T17:44:16Z No. of bitstreams: 2 Dissertação - Mycke Richard Guntijo - 2016.pdf: 4787723 bytes, checksum: ad85928c72a37498b1b1c16060c5920f (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Jaqueline Silva (jtas29@gmail.com) on 2016-11-09T17:44:30Z (GMT) No. of bitstreams: 2 Dissertação - Mycke Richard Guntijo - 2016.pdf: 4787723 bytes, checksum: ad85928c72a37498b1b1c16060c5920f (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2016-11-09T17:44:30Z (GMT). No. of bitstreams: 2 Dissertação - Mycke Richard Guntijo - 2016.pdf: 4787723 bytes, checksum: ad85928c72a37498b1b1c16060c5920f (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2016-02-26 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Provide accessibility is not easy but very important for a society where everyone can have equal conditions to exercise their rights as human beings, and when it comes to technology the need to have content access, especially on the Web, in an efficient manner, effective and satisfactory, raises concerns about usability and the evolution of design for Web, is observed in the literature the difficulties encountered by people with special needs, focus on the people with total visual impairment, where the task completion success rate in a environment is about 6 times worse than sighted people. The complexity of a Web page and the cognitive load are some of the factors that influence this performance. The new web trends explored the impact of a minimalist design, specifically Responsive Design, usability both blind as sighted people. We selected six websites, divided into 3 categories (Education, E-Commerce and Entertainment), responsive and another non-responsive in each category, participants performed tasks under scenarios built specifically for each category, we extract the time of completion, rate errors of tasks performed and also the comments made by participants to show whether Responsive Design has a positive or negative impact on usability. We conclude that the chance of a User complete the task in a responsive site is less than a non responsive, that age has an impact on the finalization of the tasks, that users with a college has a greater chance of completing tasks and that the blind average time is about 4.5 times greater for finalization tasks and on average 1.5 times more responsive when accessing sites. / Prover acessibilidade não é tarefa fácil mas de suma importância para uma sociedade onde todos possam ter iguais condições de exercerem seus direitos como seres humanos, e quando se trata de tecnologia a necessidade de ter acesso ao conteúdo disponibilizado, principalmente na Web, de uma maneira eficiente, eficaz e satisfatória, traz preocupações quanto a usabilidade e a evolução do design para Web. É observado na literatura a dificuldade encontrada por cegos, onde o tempo de completude de tarefas em um dado ambiente e cerca de 6 vezes pior que para pessoas videntes. A complexidade de uma pagina Web e a carga cognitiva são uns dos fatores que influenciam seu desempenho. Considerando-se as novas tendencias da Web, exploramos o impacto de um design minimalista, especificamente o Design Responsivo, na usabilidade tanto por pessoas cegas quanto videntes, observando também o grau de desorientação nas paginas visitadas. Foram selecionados 6 websites, divididos em 3 categorias (Educação, E-Commerce e Entretenimento), sendo um responsivo e outro não-responsivo em cada categoria. Os participantes realizaram tarefas sob cenários construídos especificamente para cada categoria, extraímos o tempo de completude, taxa de erros, grau de desorientação nas tarefas realizadas e também as observações feitas pelos participantes para demonstrar se o Design Responsivo tem um impacto positivo ou negativo na usabilidade. Concluímos que a chance de um usuário completar a tarefa em um site responsivo e menor, que a idade tem um impacto na finalização das tarefas, que usuários com nível superior tem uma maior chance de completar as tarefas e que o tempo médio dos cegos e cerca de 4,5 vezes maior para finalização das tarefas e em media 1,5 vezes maior ao acessar sites responsivos.

Technology has become a fundamental yet dynamic component of modern society, affecting almost every structure within it. However, education has been slow to change relative to the acceptance and use of technology in teaching and learning contexts. This research seeks to begin to bridge this technological chasm by examining what considerations a teacher instructional designer needs to be mindful of when designing a substantial Web-based learning resource. The researcher employs a qualitative methodology through the compilation of field notes and narratives describing the experiences and observations of a classroom teacher employing the ADDIE instructional design model to develop a Web-based learning resource for two high-school level Marketing courses. The researcher has maintained a unique triad of professional roles throughout this project, including teacher, instructional designer, and researcher. The findings of this research emphasize the interrelationships between the three key conceptual areas: reflective practice, instructional design, and Web design. / Education, Faculty of (Okanagan) / Graduate

Users can assess the visual appeal of a web page within 50 milliseconds and color is the first thing noticed onscreen. That directly influences user perception of the website, and choosing appealing color combinations is therefore crucial for successful web design. Recent scientific research has identified which individual colors are culturally preferred in web design in different countries but there is no similar research on hue combinations. Currently no effective, scientifically based guidelines on combining hues for web designers exist either, since recent research by Ou et al and Szabo et al, among others, proves the classic color harmonies invalid. Therefore this study aims to identify guidelines for culturally appropriate hue combination in context of web design. The study is limited to culturally appropriate combining of hues in Thai and Swedish web design.

As the use of mobile devices is increasing and the use of laptops and computers is decreasing it is becoming more important to design for better web usability across platforms. The established design principles for web design provide guidelines when designing and testing web usability. The principles, however, are not commonly used to evaluate and test the usability of mobile websites. This study seeks to examine how the usability of mobile and desktop websites is affected based on the adaption of established web design principles. The study is built upon an analytical framework where common keywords have been selected from a selection of established web design principles. This study takes on a qualitative approach with experimental features, using a heuristic evaluation, a usability study and an eye-tracking experiment. The study indicates that there is a connection between low adaption of certain keywords of web design principles and the usability of mobile and desktop websites, contributing to a deeper understanding of how adaption of design principles affect web usability across platforms. / Användningen av mobila enheter har på senare tid ökat och användningen av bärbara datorer och stationära datorer har minskat. Det blir därför allt viktigare att designa mer användarvänliga hemsidor på olika plattformar. Etablerade design principer för webbdesign anger riktlinjer för design och test av webbanvändbarhet. Design principer används inte i en större utsträckning för att utvärdera användbarheten på mobila hemsidor, därför syftar denna studie till att undersöka hur användbarheten för mobilhemsidor påverkas utifrån att tillämpningen av design principer för webbdesign. Studien bygger på ett analytiskt ramverk där nyckelord har valts ut från ett antal etablerade webbdesign principer. Studien har ett kvalitativt tillvägagångssätt, med experimentella inslag. Studien har genomförts genom heuristik utvärdering, användbarhets studier och eye-tracking experiment. Studien indikerar att det finns en koppling mellan lägre nivåer av tillämpning av webbdesign principer och användbarheten på mobil- och datorsanpassade hemsidor. Denna studie bidrar till en djupare förståelse om hur anpassningen av design principer och dess påverkan av användbarheten på hemsidor över olika plattformar.

Denna rapport redogör kring arbetet med tjänsten Hästjuristen och svårigheterna kring att designa och utveckla en webbplats som inger förtroende och tillit. Hästjuristen är en helt ny tjänst som erbjuder information om hästjuridik och nedladdning av juridiska avtal rörande hästar. Målet med arbetet har varit att ta fram en fullt fungerande tjänst som är tilltalande, användarvänlig och förtroendeingivande för att göra det enklare för behövande att erhålla sig korrekta avtal. Arbetet med tjänsten har haft tre teoretiska modeller för webbutveckling för e-handelstjänster som grund. Intervjuer, personas, prototyper och användartester har varit delar av arbetsprocessen. Resultatet är en webbaserad tjänst som erbjuder nedladdning av hästavtal, information om hästjuridik och medlemskap. Webbplatsen är fullt responsiv och kodad i CSS, HTML, PHP och JavaScript. / This report present the work of the service Hästjuristen and the difficulties with designing and developing a website which induces credibility and trust. Hästjuristen is a completely new service that offers information about jurisprudence and the possibility of downloading contracts concerning horses. The goal has been to develop a fully functional service which is appealing, user friendly and confidence inspiring to make it easier for people to obtain correct contracts for their own needs. The work with the service has been based on three theoretical models for development of e-commerce. Interviews, personas, prototypes and users test have been parts of the working procedure. The result is a web based service which offers horse contracts for downloading, information regarding jurisprudence concerning horses and membership on the site. The website is fully responsive and coded using CSS, HTML, PHP and JavaScript.

Denna rapport redogör för det examensarbete som genomförts på uppdrag av designbyrån Spektra Design. Arbetet gick ut på att skapa en hemsida till den latinamerikanska filmfestivalen Panoramica, som anordnas för första gången i Stockholm i september 2015. Jag har skapat designen till hemsidan samt utvecklat sidan från grunden i Wordpress. Panoramica har en vision om att bilda ett underlag för ett distributions- och marknadsföringsnätverk som sprider latinamerikansk film i Sverige. De vill att festivalen ska bli ett ansikte utåt för latinamerikansk film i Sverige och arbetar för att ”stimulera utbyte och dialog mellan olika etniska grupper i Sverige genom att uppdatera utbudet av berättelser från Latinamerika.” En stor del av en webbsida är dess design. Designen bidrar till det övergripande intrycket av hemsidan, men också om den uppfattas som lättförståelig eller komplicerad. Denna uppsats undersöker hur man kan tillämpa normkritisk teori i en praktisk designprocess. Jag har även undersökt principer kring användarvänlighet och Användarupplevelse. Resultatet av arbetet är en färdig hemsida där fokus ligger på festivalens fokus: film. Det är enkelt att läsa om varje film, se trailers och skapa sitt eget program. Färgerna och typografin är kraftig och karaktäristisk och tillåts ta plats, i ett försök att bryta mot den västerländska minimalistiska formgivningstrenden och lyfta det latinamerikanska. Under arbetet har jag kommit fram till att det inte är ett måste att bryta normer eller konventioner för hur en sida bör se ut. Det viktiga är att ha med sig frågor om vem som får synas, vad som är normen i ett sammanhang och vem designen är till för. Det är viktiga frågor att ha med sig i en designprocess även om de är svårbesvarade. / This report describes the work commissioned by design bureau Spektra Design. The task was to create a website for the Latin American Film Festival Panoramica, organized for the first time in Stockholm in September 2015. I have created the design for the website and developed the site from scratch in Wordpress. Panoramica has a vision to form a basis for a distribution and marketing network spreading Latin American film in Sweden. They want the festival to become a public face for Latin American film in Sweden and works to "promote exchanges and dialogue between different ethnic groups in Sweden by updating the range of stories from Latin America." A large portion of the website is its design. The design contributes to the overall impression of the site, but also if it is perceived as easy to understand or complicated. This paper examines how one can apply critical theory in a practical design process. The outcome of the work is a complete website where the focus is on film. It's easy to read about each movie, watch trailers, and create your own program. The colors and the typography is strong and distinctive and is allowed to take place, in an effort to break the Western minimalist design trend and highlight the Latin American aspects of the design. During the work I have come to the conclusion that breaking norms or conventions of how a web page should look like is not necessarily a must. The key is to keep asking yourself: Who is represented, who is the norm and who is the design for? These are important issues to bring into a design process even if they are difficult to answer.

It has become more important how to communicate via the Internet. It is necessary to highlight interesting features and to capture the visitors interest. Members of Jönköping Sport dance club (JSDK) were not quite satisfied with their website. The purpose of this study was therefore to create a design for a website which met the demands made by the members and also appealed to other visitors.

Det blir allt vanligare att ägare till webbplatser anpassar sin webbplats till lågupplösta enheter som t. ex mobiltelefoner. För att genomföra en anpassning finns flera tekniska alternativ. I denna uppsats har det undersökts vilka tekniska aspekter som kan utgöra eventuella hinder när utvecklare möter webbyråkunders krav på upplösningsoberoende design med en av teknikerna, nämligen responsiv webbdesign. Arbetet innefattar en intervju med en webbyråkund som resulterade i en kravspecifikation som sedan stod till grund för en prototyp, där tekniken responsiv webbdesign testades och utvärderades. På grund av varierande stöd för CSS i skilda webbläsare samt flera webbplatsers komplicerade struktur visar resultatet på flera utmanande tekniska aspekter, som till exempel hanteringen av bilder och iframes. / It is becoming increasingly common for web site owners to customize their site to low-resolution devices such as mobile phones. To implement such an adjustment there are several technical options. This paper examines the technical aspects that can constitute an obstacles for web developers when they meet their customers' demands for resolution-independent design, with responsive web design. The work includes a interview with a client that resulted in a product specification, which then was used as the basis for a prototype. In which responsive web design was tested and evaluated as a technical option. The study revealed several technical aspects that can be challenging,e.g. pictures and iframes,so due to varying support for CSS in different browsers and many web sites complex structure.