Práce je rozdělena do čtyř hlavních kapitol. První pojednává z psychologického hlediska o vizuálním vnímání a využití poznatků při designu webových stránek a tvorbě reklamy. Druhá je zaměřena na sociální komunikaci a aplikaci poznatků při prezentování. V třetí části je vysvětlen význam podnikové identity ? podnikové komunikace, podnikového designu a podnikového jednání. V poslední části je navržena metodika pro hodnocení firemních webů a její aplikace.

In recent years with the increasingly world-wide introduction of the Internet, the use of online questionnaires has increased dramatically. However in Thailand, there has been only very limited systematic research on web-based design in Thailand, including for Thai undergraduates who are the biggest group of Thai internet users. The particular characteristics of the Thai language (e.g. no capital letters, no break between words, Thai script etc.) present some interesting challenges for online Thai surveys. This experimental study investigated web-based survey design principles based on an English language background trial at a Thai university with individual interviews and focus groups with the use of think aloud and other research techniques. The findings of two types of web usability tests revealed that the scrolling web-based format was the most suitable for conducting surveys and that such surveys are most likely to attract higher response rates when endorsed by a trusted organization, when instructions are short, simple and specific, when closed and dichotomous questions provide sufficient answer options and when matrix and semantic differential questions are limited. Research also indicates that the font, Ms Sans Serif of size

<p>There is a gap between low-fidelity prototyping using paper and high-fidelity prototyping using computers in web design. Both serve well in different stages of web design, but are not well integrated. Prior studies have examined the practice of web designers. The studies resulted in a number of alternative prototyping tools, which focus on informal representation and try to prolong sketching in the design process.</p><p>The thesis proposes a design of a prototyping tool that makes use of existing paper sketches. In paper prototyping, a human who acts as the “computer” makes the sketches interactive. In the prototyping tool put forward in the thesis, the interactivity of the sketches is instead created on the computer. The novel prototyping tool needs to support the interactions and behaviours used in web design, and it must be easy to use so that the web designers do not have to invest too much time learning it.</p><p>The prototype of the tool is a sketch-and-scan interface, thus allowing the use of paper the way it is. The functionality supports both documentation and computer interactivity. Usability tests and expert reviews were conducted, involving students, lecturers and researchers in human-computer interaction.</p><p>The results elaborate previous research on prototyping practice, and a designers’ wish list was formulated. A prototyping tool is expected to support communication between users, designers and developers; as well as to reduce a designer’s need to change his work practice when using the tool.</p>

<p>As the internet has become an increasingly growing market for companies, it has also subsequently revolutionized shopping. There are countless different options on the internet for individuals. If a website does not live up to the expectations, there is always another one just a few clicks away. This raises the demands on the retailers, in terms of development and maintenance of their e-commerce websites. In order to succeed, there are many things that have to be considered and addressed. This thesis research discusses some of the most essential questions that may arise during the development of an e-commerce website. The process has been divided into four different sections; graphical design, information design, interaction design, and online trust. Each one of these sectors is important and every website developer should be familiar with them.</p>

Advertising in responsive websites is a quite new phenomenon and has therefore, previously not been a target for any mayor research. Todays society, where new technological innovations persistantly supersede others must be seen as a possible changer for how companies advertise to this society. This paper sheds light on many of the difficulties connected with advertising for responsive websites, but also possibilities and advices for the future. Through a litterature review and a focus group with respondents from a large communication agency in Umeå, insights, implications, solutions and thoughts both connected to specific websites but also around advertising for the future as a whole is presented. This paper can work as a subject of discussion, when designing responsive websites with advertising in mind or as a starter for future research.

In recent years, technological advances in creating, storing, and accessing digital facsimiles of print and manuscript documents has resulted in an explosion of digitization initiatives. While such initiatives commonly endorse the viewpoint that digital facsimiles either replace or successfully stand in for their physical originals, textual scholars, whose principle interest is in the text as material artifact, do not share this perspective. Thresholds of Engagement explores the ways textual scholars engage with textual artifacts, tests the limits of representation of digital facsimiles and of the interfaces that house them, and proposes a model for the relationship between physical texts and their digital counterparts that privileges the requirements of textual scholars. The digital-facsimile interface proposed in this study is designed to facilitate methods described by textual scholars in interview—methods of comparison, material analysis, pattern recognition, and modelling—using an open-source web-based approach that is accessible for individuals to innovate and build upon.

Denna studie undersöker hur privata vårdföretags webbplatser bör utformas för att förmedla en hög trovärdighet mot användare och potentiella kunder. Antalet privata vårdföretag blir allt fler och det blir allt viktigare att synas och framförallt att synas på rätt sätt. Därför väljer många privata vårdföretag att marknadsföra sig med hjälp av en företagswebbplats för att framhålla sig själva och sina produkter och tjänster. Utifrån en stegvis modell för att utvärdera trovärdighet har ett antal faktorer identifierats som ligger till grund för hur användare uppfattar trovärdighet i sammanhanget. Genom att studera hur personer från målgruppen upplever trovärdighet på ett antal utvalda webbplatser har en djupare förståelse för de framkomna resultaten uppstått. Resultaten visar på att det bör läggas stor vikt på fokusering av målgrupp, bilder och bildspråk, den grafiska utformningen och informationsstrukturen vid utveckling av webbplatser för privata vårdföretag. Genom att tillämpa de faktorer som studien har resulterat i, på ett privat vårdföretags webbplats, finns det större chans till att användare från målgruppen kommer att uppleva en hög trovärdighet i samband med interaktion. / This study examines how a private healthcare company's website should be designed to convey a high level of credibility to users and potential customers. The number of private healthcare companies is increasing and it is important to be visible and above all to be seen properly. Many private healthcare companies promote themselves through a company website to highlight themselves and their products and services. Based on a progressive model to evaluate the credibility have a number of factors been identified as the basis for how users perceive trust in the context. By studying how people from the target audience perceive credibility on selected sites, have a deeper understanding of the present upon the results emerged. The results show that there should be emphasis on the focus of the audience, images and imagery, graphic design and information architecture for the development of websites for private healthcare companies. By applying the factors identified in this study to the website of a private healthcare company, there is a greater chance that users from the target group will experience a high level of credibility in the context of interaction.

Recently, many high-end fashion designers have established their own e-commerce site. However, due to the difficulties of replicating the brick and mortar environment and the increase of competition, it has become more difficult to convert visitors into buyers. In order to attract buyers, some retailers add a lot of multimedia content. The purpose of this thesis is to investigate attitude towards multimedia and whether it influences one’s online purchasing intentions for high-end fashion.

Šiame darbe kalbama apie tinklalapių grafokos kūrimo problemas. Antrajame skyriuje aptariami pagrindiniai failų formatai, jų privalumai ir trūkumai. Aptariama tinkamo failo formato parinkimo reikšmė, tinklo pralaidumo reikalavimai, grafinė ir suglaudinimo programinė įranga, jos palyginimas. trečiame skyriuje analizuojama kuriama programinė įranga. Funkcianiams reikalavimams apibrėžti naudojamas panaudojimo atvejų modelis. Šiame skyriuje taip pat aprašoma sistemos architektūra, peteikiama sistemos klasių diagrama ir aprašomi jos metodai bei funkcijos. Taip pat aprašomos veiklos diagramos. Pateikiamas programinės įrangos taikymo pavyzdys. Ketvirtame skyriuje aprašoma detali vartotojo dokumentacija. Aprašomi meniu punktai, piešimo įrankiai ir jų parametrai. / The thesis deals with web design problems, when designers create web templates. Second chapter deals with considering basic file formats such as JPG, PNG and GIF, their advantages and disadvantages. There are analysed problems of image file format selection, network bandwidth usage and dependance from the web site size also the review of commonly used web graphics software and image compression comparison. Third chapter deals with web graphics development and optimization system. There is use case model for describing functional requirements of a system. In the work is described the architecture of a system, detailed description of class diagram with used methods and functions description in detail. All classes are clearly explained by usage and interface. Also third chapter deals with activity diagrams represented as step-by-step workflows of major components in a system. Testing material of created web graphics development and optimization system is given too. Fourth chapter deals with user documentation. There are explained menu items, drawing tools, and their parameters, color selection tools, transparency, brightness, image compression settings and image viewing and converting tools.

Att kommunicera förtroende är en nyckelfaktor för att lyckas inom e-handel. Förtroendeinom e-handel påverkas av flera faktorer, där visuell design är en av dessa. Dennauppsats avser att inge fördjupad förståelse för hur den visuella designen spelar roll ianvändarens upplevda förtroende till en e-handelswebbsida. I denna uppsats fokuserarjag på att undersöka hur förändringar av olika grafiska element i en webbsidas visuelladesign påverkar användares upplevda förtroende för webbsidan. För att undersöka dettautfördes flera tester där användare själva fick beskriva sina tankar och åsikter om denvisuella designen och hur de upplevde förtroende till webbsidan baserat på den visuelladesignen och förändringarna av den. Genom att bearbeta resultaten från dessaundersökningar blev det möjligt att se hur förändringen av den visuella designenpåverkade respondenternas förtroende till webbsidan och det den representerade. / Trust in e-commerce is affected by several factors, where visual design is one of these.This essay aims to give in-depth understanding of how the visual design affects users'perceived trust in an e-commerce website. My focus in this essay is to examine howchanges in various graphical elements in a website's visual design affects user'sperceived trust of the website. Several tests where performed in order to examine this,these tests involved users to describe their thoughts and opinions on the visual design ofa website, and how they experienced their trust in the website based on the visual designand the changes of it during the test. By analyzing and interpreting the result from thesetests it was possible to see how the change in the visual design influenced users trust inthe website and what it represented.