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1	商展廠商績效及其影響因素之研究謝佳宏, Hsieh, Chia-Hung Unknown Date (has links) 雖然商展研究漸漸引起學術和實務界的重視，但是尚無明確的理論可以解釋如何提昇商展廠商的績效，此外，過去商展績效的研究，主要探討廠商與商展買主之間關聯，然而，商展主辦單位在整個商展活動中也扮演著相當重要的角色。因此，本研究以交易成本理論和關係行銷理論的觀點出發，同時納入參展廠商、商展買主與主辦單位等三個主體，以建構出展覽廠商績效模式。模式共區分成二部份，第一部份為中間變數效果，即參展廠商針對商展買主與主辦單位所採取的策略重點(資訊搜尋、信任、關係承諾)，對展覽廠商績效(接觸關鍵顧客目標、產品服務與銷售目標)的影響。第二部份則為前置變數(觀展者特徵及商展特徵)對中間變數的影響效果。另外，本研究考慮產業情形和參展產品實際情況，加入二個控制變數(競爭程度、產品╱服務的成本效益)。本研究發現在中間變數效果方面，參展廠商在整個商展活動中對於商展買主所作的努力包含降低資訊搜尋、增加信任與關係承諾，對參展廠商接觸關鍵顧客目標或產品服務與銷售目標之達成，確實會有所幫助。然而，參展廠商對於商展主辦單位的努力就只著重在降低其資訊搜尋部份，探究主要原因是台灣廠商大部份是以中小企業為主，其廠商規模較小，人才與資金均不足，與過去商展的文獻中所研究對象大部份是以歐美國家的參展廠商為主，其參展廠商的特性與台灣企業不盡相同。本研究也發現觀展者情形(資訊需求、層級水準、整體關係導向、及新購者或重購者)或商展本身(國際性或地區性商展、主辦單位非銷售導向) 即使在特徵上有所差異，參展廠商亦會針對商展買主或主辦單位採取不同的策略行為，以達到其績效目標。由此可知，就交易成本理論的觀點，不光是考量商展交易中相關的資訊搜尋成本，對於買主或主辦單位信任與關係承諾的重視，也是關係行銷理論中重要的中間變數。最後，實證結果顯示當產業的競爭程度愈高時，對於商展的績效表現確實會產生負面的影響，參展廠商比較不容易接觸到關鍵的商展買主，及達成產品服務與銷售的目標。而當參展廠商的產品╱服務的成本效益較高時，比較容易接觸到關鍵的商展買主，對於參展廠商的產品服務與銷售績效也會有正面的幫助。商展資訊搜尋信任關係承諾觀展者商展主辦單位展覽績效
2	臺灣的倉儲媒合平台 / Online platform for storage in taiwan 葛凡習, Grajales, Francis Unknown Date (has links) 2Store is an online platform for Storage in Taipei, our business model is based in peer to peer network, we will be connecting people who need a space to storage their belongings (Renters) and people with empty space in their house and willing to gain an extra revenue renting their space for storage (Hosts), 2Store will aggregate independent service providers. In fact, one of the key characteristics of 2Store is that Hosts and Renters can set the characteristics of the service that they want. For example, size, location, conditions of the place, security, insurance etc. therefore users of the service can adjust the service according to their requirements. 2Store online platform will charge host and renters a commission fee as a broker, therefore 2Store doesn’t require to invest in real estate or warehouses, our operating cost are relatively low compared with the competitors in the storage business, this convert 2Store in an attractive and innovative business model. Taipei have more than six companies involved in the storage business with about 12 warehouses and 44,000 mini warehouses. We also have analyzed the more than 2,7 million of persons in Taipei as our target market and the attraction of Taiwanese for new technologies and similar business models like Airbnb and Uber makes us believe that we have an opportunity of start operations in Taipei. 倉儲主辦承租人線上平台對等網路 Storage Hosts Renter Online platform P2P
3	更換主辦輔導推薦證券商對興櫃掛牌公司及上市櫃後期初報酬率之影響 / How does the replacement-of-leading-securities effect the IPO initial return 鄭聖儒 Unknown Date (has links) 鑒於興櫃市場股票交易逐漸熱絡，投資人愈趨關注該市場的相關事件，本研究以興櫃市場中受輔導之公司為樣本、更換主辦輔導推薦證券商為研究事件，探討有更換券商之情事的樣本公司，在事件發生前後是否存有異常報酬，並接續研究這些公司成功上市櫃後，期初報酬率是否顯著異於未有更換之情事發生的新上市櫃公司，進而判斷「更換主辦輔導推薦證券商」事件是否為影響期初報酬率的其中一項因子。本研究以事件研究法分析事件發生日前後是否存在顯著異常報酬，雖然不論是平均異常報酬率或累積平均異常報酬率都呈下降趨勢，但統計檢定結果顯示並未顯著異於零，因此可判定投資人對於更換主辦券商之情事有負面的反應，但反應程度並不顯著，沒有賺取超額報酬的機會。本研究另外設計多元迴歸模型觀察各項自變數，包含是否更換過主辦輔導推薦證券商、上市或上櫃公司、公司規模、發行總金額、內部人持股比例、平均中籤率、產業別、發行公司年齡等，對期初報酬率的解釋能力，實證結果顯示，平均中籤率愈低、內部人持股率愈高、有更換過主辦輔導推薦券商的公司會有較高的期初報酬率，投資人可依上述三項公司性質作為選取股票的參考。 / In view of the stock trading in “Emerging Market” is becoming more and more popular, Investors are concerned with related event or information about the market. I selected several companies traded in Emerging Market as samples, leading counseling securities replacement as the research event, investigating the sample companies with replacement and whether the abnormal return exists before or after the event happened. I also tracked these sample companies until IPOs, testing the statistical significance of initial return to judge if the “replacement-of-leading-securities” event is one of the factors explaining the existence of initial return. I used event study to test the significance of abnormal return. Both the average abnormal return and the cumulative average abnormal return display a downturn trend during event window, not statistical significant though. Based on the result, I presume the investors have adversely impact on the replacement event, but the impact is not remarkable. There’s no chance to gain the abnormal return. Besides, I set a multiple regression to test the coefficient of each control variable. The empirical result implied that the average success rate, the shareholding ratio of insiders and the companies with replacement event influence the initial return significantly. Investors could follow those three company characters as reference of choosing stocks. 興櫃市場主辦輔導推薦證券商事件研究法期初報酬率 Emerging market leading counseling securities event study initial return
4	銀行聯合貸款業務之經營模式與策略研究-以台灣聯貸市場為例 / The Study of Banking Business Model and Strategy about Syndicated Loan Product – in Taiwan Syndication Market 葉美華, Yeh, Mei-Hua Unknown Date (has links) 政府在1990年開放新銀行申請設立、1991年共核准通過15家新銀行籌設，國內銀行自此即進入百家爭鳴的時代，各家銀行惡性競爭的結果，除了利差不斷降低外，授信品質亦不斷惡化，各銀行資本報酬率直直落，為求生存，遂絞盡腦汁不斷推出各種新型商品以促進客戶擴大信用；聯合貸款業務亦不例外，各銀行有鑑於傳統企業授信漸不能達到應有績效之際，紛紛著重於聯貸業務，於是業務競爭日趨白熱化，如何設計符合貸款企業期望的授信方案，是各銀行贏得聯合授信主辦權的重要課題。因此，企業如何選擇聯合貸款主辦行之影響因素，是各銀行放款經理人亟盼了解的經營知識，而根據這些關鍵影響因素，各銀行為爭取主辦權所擬定的各項經營模式與策略，即是足以決定聯合貸款業務在各銀行未來之發展情形與定位，甚而決定其在聯貸市場所扮演之角色與市場佔有率。有鑑於此，本研究主要以銀行端的角色來探討各銀行針對聯合貸款業務所為之相關措施及其後續之影響結果，並針對國內主要聯貸銀行做個案分析，以了解各銀行所採取的策略及經營方針。聯貸統籌主辦參貸行銀行主辦行管理行倫敦銀行同業拆放市場承銷委任書聯合授信說明書動撥先決條件分銷代銷部份承銷簽約加碼違約事項邀請函聯貸額度截止法律意見書市場訪問交叉違約多數銀行動撥加速條款重大不利變化分離條款先付費用 syndication bookrunner paticipant bank arranger agent LIBOR underwriting mandate information memorandum conditions precedent distribution best effort partly underwritten signing margin dfault events invitation letter financial close legal opinion market sounding cross default majority banks drawdown acceleration clauses material adverse change severability front-end fees

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