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1	維克特爾•彼列文短篇小說之俄國後現代特性林哲意 Unknown Date (has links) 俄國後現代主義雖接受大部分西方後現代主義的特質，然俄國後現代主義卻擁有異於西方後現代主義本質上的特點，包括俄國歷史發展由社會主義過渡到民主政體的獨特性，社會價值､意識形態實質上的危機，先前神話與意識形態的膨脹導致「真實」的消逝，以及蘇聯烏托邦的瓦解所帶來的「歷史終結」。所選四篇彼列文的短篇小說表現出特定的相似點:諷刺手法，「真實」的問題，文本互涉手法，對知識論的不信任，去意識形態化，哲學思維方法。本論文嘗試將當代受歡迎之彼列文的短篇小說中所蘊含的後現代特點系統化，並依據這些特點具體分析《透明世界》《維拉•芭芙洛夫娜的第九個夢》《隱士與六指》《妮卡》這四篇短篇小說。彼列文以去神話化､去意識形態化､去象徵化､去隱喻化､悖論､雙關語､矛盾修辭法等文藝手法具體表達「諷刺敘述模式」。本文列舉並評論在短篇小說中文本互涉之引喻､玄秘情節，聖經､神話､社會的象徵意義，同時也分析研究文本片段之修辭､語言對比差異。文本互涉去意識形態化諷刺後現代善感唯我論虛幻-真實悖論
2	本地化玉米餅：台灣多力多滋傳播策略案例研究 / Localizing the tortilla chips: a case study of Doritos' communicative strategies in Taiwan 加何塞, José Manuel Galiano García Unknown Date (has links) 無 / This study examines the strategies adopted by the global brand Dorito’s in Taiwan, and contrasts the communicative strategies with those used in Mexican market. The foundation of this analysis resided in Hofstede’s Cultural Dimensions. This research has sampled filmic advertisements used in previous and current campaigns in both countries available in social media and video sharing platforms. Cultural values, marketing appeals, and value paradoxes were analyzed, as well as other elements like product design and packaging have been assessed to understand the implications and the role that national culture plays when creating marketing strategies. Product localization and standardization have their implications in this study. Doritos’ brand communicative strategies have been modified to fit into the taste of Taiwanese buyers, adopting different appeals and values than those utilized in Mexican market. Recurrent use of value paradox, in harmony with Doritos’ brand values is found to be consistent in Mexico and Taiwan. One of the most remarkable value paradoxes adopted in branding is irreverence it extends the reach of campaigns, and brand memorability. Product standardization across markets has been a long-time strategy adopted by Doritos, although, some characteristics like flavor and spiciness level were modified in order to fit Taiwanese buyers’ taste. The data set utilized for the purposes of this study was constrained and dramatically reduced by the availability of video-based advertisements publicly available on social media channels of Doritos in each market. Doritos’ brand communicative strategies have been modified to fit into the taste of Taiwanese buyers, adopting different appeals and values than those utilized in Mexican market. Product standardization across markets has been a long-time strategy adopted by Doritos, although, some characteristics like flavor and spiciness level were modified in order to fit Taiwanese buyers’ taste. 文化層面文化文化價值價值悖論營銷上訴產品設計交際策略 Hofstede's cultural dimensions Culture Cultural values Value paradox Marketing appeals Product design Communicative strategie
3	論胡塞爾現象學之主體性悖論 / ON PARADOX OF SUBJECTIVITY IN HUSSERL’S PHENOMENOLOGY 江偉峰, Chiang,Wei-Feng Unknown Date (has links) 主體性，是作為相對於客體性而言之主觀存在，且同時是作為在客體性中的客觀存在。如此一種普遍地可能存在於一切認識活動中的雙重存在狀態，正是所謂的「主體性的悖論」。而根據胡塞爾現象學式的沈思回溯考察，這樣一種可能的悖論形態之形成的原因，無非就出於主體多少偏執「客觀存在性先行存在」作為認識活動的理所當然性的前提之故。因為此種由主體對客體性存在與否具有著強烈興趣而產生出的偏執，總是讓主體在對「客觀存在性如何先行存在」此一問題少有深思的情形下，或是有所盲目或是有所扭曲地將自身多少誤解為關聯於客體而共同存在於客體性之中，且同時還多少將此種主體-客體的關聯當作兩者間具有某種平行類比意義的根據，甚而多少誤解主體是客體的類比存在性且可來自於對客體的存在性進行抽象而得之補充抽象的東西。如此一來，不僅主體固有的本質存在方式多少被化約遮蔽地客體化了，客體作為主觀的被給予東西的意義也多少被片面地簡化了，甚至還有那種由最深刻的不可理解的悖論危險性，所帶來之「客觀存在性如何能被主觀地認識」此一非比尋常的認識活動/知識（真理）之謎。而根據胡塞爾現象學式的沈思回溯考察，唯有通過徹底的「懸擱」來全面克制對客體性存在與否的強烈興趣，主體的目光才能完全解除指向客觀存在性的束縛，而以自由的反思活動來真正深入自身的主觀存在性之中，「無悖論地」揭示出自身「如何」以固有的本質存在方式主觀地認識到一切作為客觀存在性之主觀被給予的「事物本身」。心物二元論客觀主義主觀主義自然素樸態度超驗純粹態度意向對象/客體性的悖論主體性悖論靜態現象學感性身體身體形體心靈感覺體現化知覺反思活動反思變樣反思的無限回溯想像/虛構想像變樣想像/虛構的自由變更知覺的想像純然的想像中性意識中性變樣普遍懸擱人/人類超驗主體/超驗諸主體自身的客觀化發生現象學主動理性朝向採取設定/表態主動統覺被動感性原始感性聯想激發被動統覺內在時間意識現前印象持存前攝再現回憶期待/預期前悖論他者/他我主體間性主體間共同化同感作用類比化/類似化的統覺/統握附現結對聯想絕對普遍懸擱變格活動自我最終發生

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