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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

網頁資訊複雜度實証研究 / A Empirical study on information complexity of web pages

王政 Unknown Date (has links)
本研究以拍賣網頁的商品類別編排方式為研究對象,收集了與網站使用者界面及網頁螢幕複雜度相關的文獻,並從中選擇了類別是否分行以及邊框有無這兩個要素作為變數,共有四種不同的排列組合,實驗以政治大學學生為對象,分為四組,分別對這四種網頁進行商品的搜尋,並以問卷調查對這四種網頁編排方式的滿意程度。藉以了解這兩個要素是否真的會對使用者的搜尋造成影響。
2

訊息內容、個人特質對WWW網頁瀏覽與網站態度之影響─ELM理論之實證研究

陳浩凱 Unknown Date (has links)
對網頁瀏覽者而言,網站類別與網頁型態繁多,在有限的時間精力之下,會依據一些熟悉、重要的訊息內容,作為是否繼續瀏覽的參考指標。因此網頁中訊息內容所傳遞的說服效果,是網站經營者與網路廣告主十分關切的問題。 更新日期表現的是網站管理者維護網站的頻率,訪客人數表現的是網站的流量與集客(Traffic Building)的效果。另外瀏覽者本身的個人特質也是訊息說服效果是否顯著的關鍵因素。 本研究是應用ELM理論之架構。以更新日期的新舊與訪客人數的多少作為訊息內容,並且以個人對於網路購物的涉入程度與個人的認知需求等個人特質為情境變數,進一步探討訊息內容對於網站態度與個人意願所造成的影響。 在中央路徑的訊息處理下,訊息接受者會特別注意訊息內容的說服性,所以此訊息內容稱為『中央線索﹝Central Cue﹞』。根據ELM理論與相關的實證研究,凡與產品本身直接相關之訊息內容,通常驗證的結果為該訊息被訊息接收者視為中央線索,網頁的更新日期即透露網站的更新。因此本研究將更新日期假設為中央線索。 週邊路徑的訊息處理下,訊息接受者並不會特別注意訊息內容的說服性,所以此訊息內容稱為『週邊線索﹝Peripheral Cue﹞』。根據ELM理論與相關的實證研究,凡與產品本身非直接相關之訊息內容,通常驗證的結果為該訊息被訊息接收者視為週邊線索,網頁的訪客人數即透露網站的使用量。因此本研究將訪客人數假設為週邊線索。 以更新日期為訊息內容的研究結果發現: 1. 當個人涉入程度高、認知需求高的情形之下,更新日期越新,個人對於網站的態度越好。 2. 加入日期涉入為共變量之統計結果,更新日期之訊息內容並不會影響個人對於網站的態度與意願。 以訪客人數為訊息內容的研究結果發現: 1. 當訪客人數較少,個人對於網站的態度較好。 2. 當個人涉入程度高時,訪客人數較少,個人的意願較高。 3. 當個人認知需求高時,訪客人數較少,個人對於網站的態度較好。 4. 加入人數涉入為共變量之統計結果,訪客人數之訊息內容並不會影響個人對於網站的態度與意願。
3

電子商務網頁版面配置與瀏覽動線之關係研究─以Yahoo!奇摩購物中心、PChome線上購物、GOHAPPY線上快樂購網站為例 / The study on the relationship between the E-commerce web page layout and eye movement- Cases of the Yahoo! Kimo Shopping Center、PChome Online Store and Gohappy eStore

黃毓芬 Unknown Date (has links)
本研究旨在探討國內三大電子商務網站之商品展示頁面的版面配置與瀏覽動線之間的關係,藉由眼動追蹤儀器實驗(Eye Movement Tracking)及專家訪談的結果,歸納出最後的結論與建議方向,並作為未來實務界在設計與規劃電子商務網站時的參考依據。 在實驗研究中,共分為兩個階段進行測試,由23位受測者進行觀看,有效樣本20人。實驗一主要是測試三家電子商務網站的商品瀏覽效率。透過實驗找出哪一家的商品版面配置與動線規劃,可以讓使用者在短時間內快速地找到所要的商品以及在找尋商品的過程中,受測者的凝視焦點分佈與凝視停留時間為何。 而實驗二的部份,則是測試商品的版面配置情形。主要是操弄三家網站之不同的商品配置特性,測試不同的商品配置特性對使用者的視覺焦點(Fixation Count)與停留時間(Fixation Time)所產生的變化,試圖瞭解何種商品配置最吸引使用者的目光,讓使用者停留更多的瀏覽時間。 並透過專家訪談法,瞭解業界資深的網頁設計師及網站規劃者他們對於電子商務網站之商品展示頁的版面配置與使用者瀏覽動線的看法與建議,以及在規劃及設計自家電子商務網站時的構思想法,最後將訪談資料以內容分析法予以歸納分析,供業界在執行電子商務網站實務設計時之參考依據。 / This study aims to investigate the relationship between the layout and browsing routes for merchandise display pages on Taiwan’s three major e-commerce websites, as ascertained by results from eye tracking experiments and expert interviews. The study offers some overall conclusions and suggestions which may serve as a reference for future practices in designing and implementing e-commence websites. The experiment was divided into two stages, and included 23 participants whose viewing behavior was recorded; the effective sample pool was 20. The objective of the first test was to examine the merchandise viewing efficacy rendered by these three e-commerce websites. Through this experiment, the website with the merchandise page setup and browsing routes which enabled users to locate their desired merchandise in the shortest time was determined, as well as the samples’ visual fixation distributions and durations. In the second experiment, merchandise page layouts were tested. Different arrangement schemes of merchandise displayed by these same three websites were manipulated to test the effects they have on user eye fixation count and fixation time, in an attempt to understand what type of merchandise display arrangement scheme draws the most attention from viewers and encourages them to spend more viewing time. Expert interviews provided insights and suggestions from skilled web page designers and website builders regarding their perspectives on merchandise display page arrangement and user browsing routes, and in particular, the concepts employed when building their own e-commerce websites. Finally, interview data is introduced and analyzed using content analysis methodology, which may serve as a reference for e-commerce website design practices.
4

企業網站使用者介面與互動模式之研究

徐安良, Hsu, An-Liang Unknown Date (has links)
本研究主要探討企業網站的使用者介面與互動模式之設計與應用情形。本研究屬於實徵性研究,經由文獻的探討整理出網站的網頁調查分析表以及建立問卷調查的架構,研究樣本的選擇皆根據數位週刊中對於台灣500大網站調查報告中,有關企業網站之部份。  在網站調查分析方面,本研究針對金融業、通訊業、電子業、軟體業及服務業等五大類型的企業網站,挑選各類別排行前十名的企業網站進行實際調查,共計50家企業網站。調查結果發現:(1)企業網站的版面整體的編排上較偏向平面、靜態的設計。(2)有豐富的色彩使用。(3)企業網站對於活潑動態資訊內容的提供上不足。(4)網頁與使用者間的的互動功能仍有待加強。  在問卷調查方面,本研究採Email寄發問卷,共寄出152份問卷,有效回收31份,有效回收率24.03%。經由資料分析發現:(1) 不同類型的企業網站使用者其對於網頁構成要素重要性的認定都是一致的,並不會因為企業網站類型的不同而有所不同 (2) 使用者對其本身公司網站設計的滿意程度由高至低依次為金融業、電子業、軟體業、服務業、通訊業。(3) 不同類型的企業網站使用者其對於網頁互動模式重要性的認定都是一致的,並不會因為企業網站類型的不同而有所不同。(4)女性對於網頁構成要素及互動模式的重要性偏好在某些項目上較男性為高。(5)不同教育背景的使用者對於網頁的構成要素及互動模式在某些項目上有顯著的差異。(6) 不同年齡層的使用者對於網頁構成要素及互動模式的重要性認知上並無顯著差異。 隨著網際網路的蓬勃發展,企業網站顯然已成為掌握市場動脈與提昇競爭優勢的一項重要工具。網站是本小利大的投資,企業網站除了要提升網頁介面的吸引力及親和度,增進與使用者的互動外,企業網站應提供更豐富、實用的資訊內容以強化本身的競爭優勢。
5

中小學網頁設計績優教師及其相關因素之研究 / Factors Related to Teachers' Excellence in Homepage Design

吳子超 Unknown Date (has links)
本研究旨在比較網頁設計績優教師和一般教師在背景因素、電腦相關進修、電腦態度、外在環境覺知與教學創新行為上是否有顯著差異。本研究質、量研究法並行;量的部分以設計校園網頁、製作課程網頁、指導學生參與網頁競賽之教師為樣本,依其網頁製作分為參賽得獎(n=134)、參賽未得獎或製作未參賽(n=125)、一般教師(n=181)三類教師。其中參賽得獎教師部分又依其得獎項次分為一項得獎(n=88)、二項得獎(n=30)、三項得獎(n=17),而與完全未得獎教師(n=305)做比較。從問卷中另外又可將樣本依其電腦教師資格與否分為電腦教師(n=135)與非電腦教師(n=305)兩類教師做比較。這些教師分別接受「電腦進修問卷」、「電腦態度量表」、「教師教學創新行為量表」填答。 量化研究結果顯示,網頁設計績優教師以男性居多、主修以理工背景居多、高職教師多於高中國中小教師;而年齡與任教年資上,績優教師與一般教師則無顯著差異。電腦進修方面,績優教師除了「同儕請益」因素未與一般教師有差異以外,在「主動做中學」、「校內研習」、「校外機構課程」因素,皆顯著高於一般教師。在電腦態度方面,績優教師比一般教師較沒有電腦焦慮、也較喜歡電腦、對電腦較有信心、認為電腦較有用。而績優教師自評之「教學創新行為」亦高於一般教師。此外,績優教師在工作時數、上網時數、校方支持自覺、設備使用便利性、電腦資訊團隊人數上,都比一般教師高;而在校園電腦設備充足度與家庭電腦擁有度上,這兩類教師則無差別。 質化訪談方面,本研究選取三位三項皆得獎教師為訪談對象;其中二位為男性國小教師,這兩位教師符合本研究之量化研究,在電腦態度、主動做中學、創新行為方面皆有較佳之表現;另一位為女性國中教師,該教師電腦進修程度高於其他教師,但在其他方面則與一般教師差異不大。 訪談發現,目前國內教師在進修上面臨著調課補課的問題,在工作過量又無代課教師的情形下,電腦教師往往因為調課問題而羈絆進修。電腦團隊在教學、推廣、減輕工作量上可以有效減輕教師負擔,一般教師之電腦研習也可以利用電腦團隊為種子教師而增進其電腦智能。培育教師製作優質教學網頁可以抽取有教學內容教師密集訓練;或提供簡易套裝模式,讓教師了解如何使用後,再慢慢提昇更高深技巧。目前政策面存有「口號與精神」的做法,致使對資訊教學產生負面影響;而九年一貫課程由於將資訊教育濃縮為一小部份,可能會影響學生學習電腦資訊的能力。 / The purpose of this study was to compare three groups of teachers on their background, computer attitude, ways of learning computer skills, and innovative teaching behavior. The first group of teachers consisted of those who had won at least one award for designing a homepage for themselves or for their school, or for advising students about the design of a website/homepage(n=134). The second group was comprised of those teachers who had homepage design experience but had not participated in or had not won any competition(n=125). The third group of teachers did not have any homepage design experience(n=181). All teachers were administered the "Innovative teaching behavior scale", "Computer attitude Scale", and "Ways of learning computer skills Questionnaire". The results showed that the award-winning teachers tend to be male teachers with science and engineering backgrounds who teach at the vocational high school level. They were also significantly more innovative in their teaching behavior than their counterparts, and significantly less anxious about, and more confident toward, computers. They showed significantly more liking for computers and perceived computers to be more useful. They worked significantly more hours and used the Internet more frequently. More of them felt received support from their school, and that the school’s computer equipment was adequate. They had more colleagues in their work team. There are in general four ways of learning computer skills:learning by doing, attending courses/workshops conducted on campus, attending courses/workshops off campus, and learning from peers. The award-winning teachers had significantly more experiences in learning by doing and attending courses on and off campus, but not in learning from peers. This study also selected three award-winning teachers (2 male, 1 female) for depth interviews. The results tended to validate the Quantitative Study. They did express something more delicate than the Quantitative analysis. For example, they had strong motivation to further their knowledge of using computer as a tool to improve teaching. But in practice, it is difficult for them to get away from work. The workload and the substitute teachers’ pay were only a few examples of the difficulties they faced.
6

建構可重用與細緻化的剖面導向存取控管框架 / Building a Reusable and Fine-grained Aspect-Oriented Access Control Framework

黃植懋, Huang , Chih-Mao Unknown Date (has links)
隨著網路應用的發達與普及,應用系統的安全防護非常重要,但是要將安全方防護方面的設計與製作做好,卻不容易。因為與安全相關的程式碼必須嵌入到應用系統的各個模組中去執行,具有橫跨(cross-cutting)的特性。在設計時,若不加以區分,仍然以一般的物件或是函式模組來將其模組化的話,往往造成系統中反覆出現類似的程式碼以及不同需求的程式碼夾雜不清的現象,當系統愈趨複雜時,這些問題就愈顯嚴重,結果導致系統不易維護且錯誤頻仍。 最近興起的剖面導向程式設計(Aspect-Oriented Programming)基於關注分離的原則(Separation of Concerns),針對像安全這類橫跨性的需求,倡議在原有的物件或函式模組外,另以剖面(aspect)作為這些橫跨性需求的模組單位,以大幅改善應用系統的模組性。近兩三年來,這方面的發展迅速,各種支援方面導向的程式語言與相關工具相繼推出,美國全錄公司柏拉圖實驗室發展的AspectJ語言就是一個具代表性的成果。本論文以剖面導向的原則,以AspectJ及JBossAOP為主要工具,針對Web應用程式在認證與存取控管方面的安全需求,設計與製作一套具重用性且可處理資料內容相關、細緻層級的存取控管框架。 / Access control is a system-wide concern that has both a generic nature and an application dependent characteristic. It is generic as many functions must be protected with restricted access, yet the rule to grant a request is highly dependent on the application state. Hence it is common to see the code for implementing access control scattered over the system and tangled with the functional code, making the system difficult to maintain. This thesis addresses this issue for Web applications by presenting a practical access control framework based on aspect-oriented programming (AOP). Our approach accommodates a wide range of access control requirements of different granularity. AOP supports the modular implementation of access control while still enables the code to get a hold of the application state. Moreover, framework technology offers a balanced view between reuse and customization. As a result, our framework is able to enforce fine-grained access control for Web applications in a highly adaptable manner.
7

網頁地理關聯性之分析與研究 / The Analysis of Geographic Relations of Internet Information

黃建達, Huang, Jian Da Unknown Date (has links)
近幾年來,有關地理資訊的網頁搜尋越來越受到重視。傳統的網頁搜尋引擎無法反應使用者查詢和網頁文件之間的地理關聯性。在一些情況下,我們希望網路搜尋引擎能夠考慮使用者查詢與網頁文件間的地理相關性,以提升搜尋的準確度。 我們的研究透過包圍矩形模型(Bounding Rectangle Model;BR Model)以搜尋與使用者查詢之地理相關程度較高的網頁文件。 使用者僅需輪入文字的查詢,即能得到相符結果的網頁文件。首先,我們建立一個地名辭典以找出使用者查詢與網頁文件內出現的地名及空間資料,接著我們利用空間資料建立空間索引項(spatial index term)集合,用來表示使用者查詢與網頁文件內的地理範圍,最後再透過使用者查詢與網頁文件的空間索引項集合計算兩者之間的地理相似程度,以找出與使用者查詢有較高地理關聯性的網頁文件。 此篇論文的貢獻在於我們提一套完整資訊檢索模型架構的方法,分析使用者查詢與網頁文件之間的地理關聯性,使用者藉由輸入文字查詢即能得到相符地理關聯性的網頁文件。 / Geographic web search becomes increasingly popular in recent years. Traditional web search engine, such as Google and Yahoo, can not accommodate geographic relevance between user queries and internet documents. Hence, they can not retrieve geographic related information from user queries. However, in many cases, the geographic relevance between user queries and internet documents could enhance the accuracy of this type of searches. In this thesis, we propose a mechanism that uses the Bounding Rectangle Model (BR Model) to retrieve geographic relevant internet documents in response to user queries. Users provide only the conventional input queries (keywords) and our search engine will return the geographic relevant results. Our method can be classified into the following three steps. In the first step, we create a gazetteer and use it to relate the user query’s geographic terms in internet documents. In the next step, we use the spatial data to build a set of spatial index terms that represents the geographic scope of user query and internet documents. And then we use these spatial index terms to calculate degree of geographic similarity between user query and internet documents to identify highly relevant geographic internet documents. We implemented a prototype search engine using our approach. The experiment results show that we can successfully retrieve geographic relevant data through this mechanism and provide more accurate search results.
8

網頁刺激設計與消費者情緒對線上咖啡購物之影響 / The effects of website stimulus design and customer emotion on the purchase of online coffee bean

劉昱均, Liu, Yu chun Unknown Date (has links)
根據國際咖啡組織的統計資料顯示,全球咖啡需求不斷增加,對台灣人而言,咖啡也與國人生活息息相關。隨著電子商務的蓬勃發展,許多產業已由傳統商店轉戰線上虛擬商店,在這樣的趨勢下,網頁刺激設計的重要性也越來越受到重視,特別是對於普遍、可替代性高,且相當重要的咖啡豆而言。 然而,目前網頁呈現之相關研究認為消費者實際感受普遍局限於視、聽兩覺,除了這兩種感官,其他感官無法在網頁被操控,因此本研究除了希望探討網頁刺激設計對消費者於線上購買咖啡豆時情緒、態度及購買意圖的影響外,還企圖利用不同的視、聽覺刺激的組合,確認那些組合最能激發消費者的聯覺想像。 本研究採用實驗室問卷調查法,利用影片聲音有無、類3D照片效果有無以及快慢音樂節奏等不同的視覺與聽覺刺激變數組合,設計出8個網頁,並收集共120位受測者,邀請每位受測者觀看各種不同網頁設計元素所組成的網站,並搭配問卷調查以獲得實驗數據。 經過實驗結果分析,本研究發現不同的感官刺激組合確實能為消費者內心狀態與購買意圖帶來不同的影響效果,其中,正向愉悅度、支配度與網頁態度,搭配負向激發度的情緒、狀態組合最能激發消費者購買意圖;而類3D照片搭配快音樂節奏的組合除了最能為消費者創造上述內心狀態組合外,同時也是最能激發消費者聯覺效果的網頁刺激設計元素組合。 以上研究結果於學術上突破了現有文獻認為網頁上只能帶給消費者視覺、聽覺刺激的限制,於實務上除了提供最佳網頁設計元素與情緒組合的建議外,也發現用成本較低的類3D圖片便可同時達到提升購買意圖以及聯覺效果的目的,幫助企業能在激烈的電子商務競爭中脫穎而出,跳脫原本的價格策略,改而使用網頁設計的差異化來提升銷售量。 / According to the statistical data of International Coffee Organization, the demand of coffee beans is increasing in the whole world. With the rapid development of electronic business, many industries tend to sell their products on the internet. And the importance of website stimulus design has been highly regarded, especially for those which are universal, highly substitutable, and highly valued coffee beans. However, most of the studies related to web design think that consumer perception is limited to visual and aural stimuli; all senses can’t be manipulated on the website except these two senses. This study has two goals. First, we attempt to measure the effects of website stimulus design on consumer emotion and the intention to purchase coffee beans. Second, we experiment with the combinations of different visual and aural stimuli to confirm which kind of combination is most effective to arouse consumer’s synesthesia. The study is conducted in the laboratory with questionnaires. Totally eight websites are designed with the presence or absence of video sound, quasi 3D or 2D photo, and music tempo speed. One hundred twenty (120) subjects are invited and asked to do the questionnaire after viewing these websites. The results of the experiment show that people’s organism and purchase intention are significantly affected by different website stimulus designs. Among them, the combination of positive pleasure, dominance and web attitude with negative arousal can bring consumers’ purchase intention most excitement. The combination of quasi 3D and fast-tempo music can not only help consumers to establish the internal state that we mentioned above, but also can arouse their synesthesia. In terms of the academic contribution, the results of this study break the limitation of existing literature stating that only visual and aural senses can be delivered on the website. As for the practical contribution, we not only offer the suggestion of best stimulus combination and emotional combination for a website, but also get the empirical support that sellers may increase consumers’ purchase intention and synesthesia at the same time with low-cost quasi 3D photos. The outcome of the study can help sellers stay ahead in the fierce competition in online shopping environment. Using website stimulus design can enhance sellers’ sales, rather than just using the price strategy.
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混合式的Java網頁應用程式分析工具 / A hybrid security analyzer for Java web applications

江尚倫 Unknown Date (has links)
近年來網路應用蓬勃的發展,經由網頁應用程式提供服務或從事商業行為已經成為趨勢,因此網頁應用程式自然而然成為網路攻擊者的目標,攻擊手法也隨著時間不斷的翻新。已經有許多的方法被提出用來防範這些攻擊,增加網頁應用程式的安全性,如防火牆的機制以及加密連線,但是這些方法所帶來的效果有限,最根本的方法應為回歸原始的網頁應用程式設計,確實的找出應用程式本身的弱點,才能杜絕不斷變化的攻擊手法。以程式分析的技術來發現這些弱點是常見的方法之一,程式分析又分為靜態分析和動態分析,兩種分析技術都能有效的找出這些弱點。我們整理了近幾年的網頁應用程式分析技術,多採用靜態分析,然而比較後發現靜態分析的技術對於Java的網頁應用程式的分析,無法達到精確的分析結果,原因在於Java語言所具有的特性,如:變數的多型、反射機制的應用等。靜態分析在處理這些問題具有先天上的缺陷,由於並沒有實際的去執行程式,所以無法獲得這些執行時期才有的資訊。 本研究的重點將放在動態的程式分析技術上,也就是於程式執行期間所進行的分析,來解決分析Java網頁應用程式的上述問題。為了在程式執行期間得到可利用的分析資訊,我們運用了AspectJ的插碼技術。我們的工具會先將負責收集資訊的模組插入應用程式的源碼,並以單元測試的方式執行程式,於程式執行的過程中將分析資訊傳遞給分析模組,利用Java 語言的特性進行汙染資料的追蹤 。另外,我們考慮到以動態分析的方式偵測弱點會因為執行的路徑,導致一些潛在的弱點無法被發現,所以我們利用了線上分析的概念,設計出了線上的污染資料流分析模組,我們的工具結合了上述兩個分析模組所產生的分析結果,提供開網頁應用程式弱點資訊。 / In recent years, development of web application is flourishing and the increasing population of using internet, providing customer service and making business through network has been a prevalent trend. Consequently, the web applications have become the targets of the web hackers. With the progress of information technology, the technique of web attack becomes timeless and widespread. Some approaches have been taken to prevent from web attacks, such as firewall and encrypted connection. But these approaches have a limited effect against these attack techniques. The basic method should be taken is to eliminate the vulnerabilities inside the web application. Program analysis is common technique for detecting these vulnerabilities. There are two major program analysis approaches: static analysis and dynamic analysis. Both these approaches can detect vulnerabilities effectively. We reviewed several program analysis tools. Most of them are static analysis tool. However, we noticed that it is insufficient to analysis Java program in a static way due to the characteristic of Java language, e.g., polymorphism, reflection and more. Static has its congenital defects in examining these features, because static analysis happens when the program is not executing and lacks of runtime information. In this thesis, we focus on dynamic analysis of programs, where the analysis occurs when the program is executing, to solve the problems mentioned above in Java web application. In order to retrieving the runtime analysis information, we utilize the instrumentation mechanism provided by AspectJ. We instrument designed module in to the program and gather the needed information and execute the program in a unit testing approach. Our dynamic analysis module retrieves the information from instrumented executing program and utilizes the characteristic of Java to perform the tainted data tracking. We considered the dynamic tracking mechanism will leave some vulnerabilities undiscovered when the program is not completely executed. Hence we adopt the online analysis concept and design an online analysis module to find out the potential vulnerabilities which cannot be detected by dynamically tracking the tainted data. Our analysis tool finally integrates these two analysis results and provides the most soundness analysis result for developers.
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行動政府網頁設計準則影響資訊尋求之研究 / Effects of Design Criteria of Mobile Government Information Webpage on Information Seeking

孫賢潔, Sun, Hsien Chieh Unknown Date (has links)
因應行動政府的發展趨勢,美國、加拿大、印度、阿拉伯聯合大公國、我國政府都相繼提出發展行動政府網頁時的設計準則,然而各國政府所提出來之行動政府網頁設計規範相當混亂不統一。因此,本研究將各國政府單位所提供行動網頁設計準則統合整理成七大面向共46條的設計準則。另ㄧ方面,過去許多有關網站設計準則之相關研究,大多使用問卷了解使用者感受,皆無法判斷其準則對資訊尋求的真正影響。因此,本研究以臺北市政府觀光傳播局建置之「臺北旅遊網」為資訊尋求實驗網站,以程式記錄器記錄使用者在執行資訊尋求任務時,實際使用準則之行為歷程記錄為客觀資料,以及資訊尋求任務完成後所進行使用者認知行動政府網頁準則對於資訊尋求之重要性問卷調查為主觀資料,探討影響行動政府網頁資訊尋求速度與資訊尋求完成度之主要準則為何,以作為行動政府網頁設計之考量,以提升網站之資訊尋求效能。 本研究之研究結果顯示:(1)合計有七項使用者無法實際操作卻被認知重要之行動政府網頁設計準則;(2)合計有九項使用者可實際操作之行動政府網頁設計準則,可用操作次數預測資訊尋求達成度;(3)合計有十四項使用者可實際操作之行動政府網頁設計準則,可用操作次數預測資訊尋求速度;(4)合計有十項使用者可實際操作之行動政府網頁設計準則於資訊尋求時頻繁被使用,並且具有一定重要性;(5)合計有四項使用者可實際操作之行動政府網頁設計準則有助於提升同時提升使用者資訊尋求速度與達成度;(6)使用者資訊行為研究有必要以問卷及使用者行為記錄並行評估。 最後,本研究考量可實際操作之行動網頁設計準則之實際使用歷程操作狀況、資訊尋求時間、資訊尋求完成度及受測者認知準則重要度之行為特性,透過SOM分群方法歸納出七群影響資訊尋求速度與達成度之準則特性,並據此提出對於行動政府網頁設計者,使用準則時之參考依據,亦提出未來可供繼續探討之研究方向。 / To cope with the development trend of mobile government, the USA, Canada, India, United Arab Emirates, and domestic governments have proposed the design criteria for developing mobile government information webpage. Nevertheless, the design specifications of mobile government information webpage are chaotic and not uniform. For this reason, design criteria of mobile information webpage provided by various governments are integrated into 7 dimensions and 46 articles in this study. On the other hand, most past research on web site design criteria tried to understand user experience with questionnaire survey, which could not really judge the effect of the criteria on information seeking. As a result, “Travel Taipei”, established by Department of Information and Tourism, Taipei City Government, is utilized as the experimental web site for information seeking in this study. Programmable recorders are used for recording user behavior course of the criteria for information seeking as the objective data; and, the questionnaire survey of users’ perceived importance of the criteria of mobile government information webpage to information seeking as the subjective data. It intends to discuss the major criteria for the information seeking speed and information seeking completion of mobile government information webpage for the design of mobile government information webpage to enhance the information seeking efficacy of web sites. The research results are concluded as following. (1) There are 7 design criteria of mobile government information webpage which are not actually operated by users, but are considered important. (2) There are 9 design criteria of effective mobile government by predicting information seeking completion with operation behavior. (3) There are total 14 design criteria of effective mobile government by predicting information seeking speed with operation behavior. (4) There are 10 design criteria of mobile government information webpage which are used by most users for information seeking and present certain importance. (5) There are 4 design criteria of mobile government information webpage which could simultaneously enhance information seeking time and completion. (6) It is necessary to study users’ information behavior with questionnaire survey and user behavior records for the evaluation. Finally, the behavior characteristics of information seeking completion, information seeking time, and participants’ perceived criteria importance in the actual use of course operation of mobile information webpage design criteria which could be actually operated are taken into account in this study. Seven criteria characteristics to influence information seeking speed and completion are organized through SOM clustering, and, based on which, reference for the use of criteria are provided for mobile government information webpage designers and future research directions.

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