本研究以拍賣網頁的商品類別編排方式為研究對象，收集了與網站使用者界面及網頁螢幕複雜度相關的文獻，並從中選擇了類別是否分行以及邊框有無這兩個要素作為變數，共有四種不同的排列組合，實驗以政治大學學生為對象，分為四組，分別對這四種網頁進行商品的搜尋，並以問卷調查對這四種網頁編排方式的滿意程度。藉以了解這兩個要素是否真的會對使用者的搜尋造成影響。

本研究證實從系統開發的觀點應用1:1連結式後設樣式對軟體複雜度的影響是負面的，不過複雜度的變動對系統而言是一個常數，對中型以上的系統，這樣的複雜度影響是相當小的，本研究認為可以忽略不計。本研究也證實從系統彈性的角度應用1:1連結式後設樣式對軟體複雜度的影響是正面的，透過設計樣式將程式的流程控制與商業規則切割開來，可以使得商業規則的新增更為容易。

由於資訊科技的進步，網頁資訊更豐富與複雜，本研究從兩方面，一方面找出複雜的網頁是如何被使用者所認知？另一方面網頁介面設計的好不好？該如何設計才能降低網頁資訊的複雜度使其更易讀的方法。若網站介面設計能搭配使用者的認知，將有助網站設計出能降低複雜度又易讀的網頁，幫助使用者完成任務。因此，研究目的為瀏覽者是如何知覺與認知複雜的網頁？網頁介面的版面配置設計的好不好？研究問題為腦中模版是否影響網頁瀏覽？找出降低資訊複雜度的螢幕設計的原則？ 本研究分別設計四個實驗驗證四個假設，實驗一的目的是驗證使用者腦中模板對資訊選擇有影響。方法是比較實驗未進行前，瀏覽者大腦中所認知的電子商務網頁配置概圖，得到瀏覽者腦中既有的模板是什麼，再進行選擇注意實驗，比較瀏覽者畫出來電子商務網站的回憶圖與未進行實驗前的模板間的一致性。結論為模板與實際組的卡方值均為不顯著，因此，可以得知瀏覽者瀏覽電子商務網站時腦中的模板確實影響網頁選擇注意。 實驗二的目的是驗證使用者因為任務需要不同資訊的選擇策略對造成其網頁的認知不同；方法是實驗中透過使用者進行搜尋的任務中，根據其瀏覽策略將搜尋任務第一頁的瀏覽與最後一頁不同的瀏覽目標，因要達成的選擇策略不同所以其選擇注意不同。結論為第一頁與最後一頁的的瀏覽分析可以得知不同資訊的選擇策略將影響網頁介面的螢幕配置認知。 實驗三的目的螢幕配置會影響選擇注意。方法計算文獻整理的六個指標的理論值之後，實証為讓使用者到四個國家的yahoo網頁進行任務，會因網頁配置不同，影響使用者對四個不同國家的yahoo網頁的認知選擇注意不同。結論為四個國家卡方值為顯著，表示四個國家的介面配置不同確實會影響不同的選擇注意。 實驗四的目的証明網頁設計易讀性理論值與實證的順序是相同的。方法計算文獻整理的六個指標的理論值之後，實証為將四個日韓台美不同的yahoo網頁的配置，兩個為一組，分六組進行實驗，以了解四個國家網頁哪個配置讓瀏覽者較容易閱讀。結論為理論的順序：日(0.099)>美(0.095)>台(0.086)>韓(0.078)；實證的順序：美>日>台>韓；日美優於台韓故順序一致。 根據實驗的結論，我們知道使用者面對複雜的網頁資訊時，會根據腦中的模版來分析與過濾網頁上面的資訊，而且瀏覽者對於資訊的選擇確實會影響網頁螢幕的配置像對空白與色彩..等的差異，並且根據文獻找出的指標確實與實際狀況符合。所以，建議設計師在網頁layout設計，要按照使用者的工作任務經驗，及各工作任務的可能模版特質來設計資訊呈現內容。並根據六個整理出來的指標列為參考的網頁設計元素，將元素差異及元素關係的因素，如資訊在畫面上的位置、形成區塊的空白、框線、對比顏色、文字大小，以及關鍵詞等因素善加運用，按照工作任務性質，做適當安排。將有效降低使用者認知複雜度達成任務。 / Due to the fast growth of information technology, website information has become richer and more complex, and this piece of research will target on two main related areas. One is to find out how those complicated webpage were cognized by their users? The other is to discuss whether if the existing webpage interface design is good or not, and how webpage information should be designed in order to reduce its complicity and make it easier to read. If the webpage interface is able to collocate with users’ cognition, it will help websites to create webpage with low complicity and ease of read, and thereby assisting users to complete their missions. Therefore, the research aim would be to understand how browsers sense and perceive webpage and its complicity. Is the interface and layout design suitable for such webpage? In addition, the key question is to ask if internet browsing would be affected by our brain templates, and to further find out the principles for low information complicity screen design. The research body consists of four experiments which are set to prove 4 hypotheses. First experiment is to prove that users’ brain templates have effects on the choices of information. The main method is to obtain the e-commerce webpage layout from browsers’ brain before carrying out any further tasks, and see what the initial templates look like. And then by taking the selective attention tests, to compare the similarity between the memorial mappings of the e-commerce website with the initial template. The result has shown that the chi-square values between template and real group are both not significant, therefore, it is predicted that when users are browsing e-commerce websites, the brain templates do have effects on webpage selective attention. Experiment two aims to examine if differences in webpage cognition occur as users could have various choices of information due to different needs. When users browse the internet, because of the targets change, the strategies used in first page and last page also differs, and so does the selective attention. To conclude, from the first and last pages browsing analysis we can know that different information choice strategies will have impacts on the webpage interface layout. Third experiment focuses on the display layout which affects selective attentions. By calculating six theoretical values from indicators in literature reviews, and in order to prove the theory users are asked to carry out missions on Yahoo! websites in four countries, and because the webpage layouts are different, the users’ selective attentions also varies in these four countries. The chi-square values of the four countries are significant, which means different webpage layout will alter selective attentions. The last one proves that the theoretical values of legibility in webpage design are proportional to the case studies. In order to understand which Yahoo! website is the easiest to read out of these four countries, they were divided into groups of two and carried out six sets of experiments. Theoretical result shows that Japan (0.099)>US (0.095)>Taiwan (0.086)>Korea (0.078), where practical result shows US>Japan>Taiwan>Korea, and therefore both proved that US and Japan are better than Taiwan and Korea. According to the results of experiments, we can know that when users face complex web information, they tend to use the templates created in their brain to analyze and filter those information, and the choices of information that browsers made do affect webpage and screen layout, such as different spacing and coloring; which just corresponds with our literature indications. Hence, when designing webpage layout, designers are recommended to demonstrate the content by following users’ actual experiences, plus some possible behaviors under different work and mission conditions. In addition, the six indicators should also be used as design references, and key factors such as the positioning of information, spacing, bordering, contrast, font sizes and keywords should also be taken into consideration in order to make appropriate arrangement to suit different work properties, which will lower the cognition complicity for users effectively, and thereby fulfill its tasks.

本篇論文針對三位以臺灣華語為母語的音韻異常兒童，採長期觀察的方式，研究中文顎音[tɕ, tɕʰ, ɕ]的習得狀況與產製現象。習得狀況方面，詳細描述顎音的習得順序、常見的語音錯誤之音韻歷程、延遲的音韻歷程類型、錯誤取代模式隨著年紀增長而改變的情形。產製現象方面，本篇論文探討了顎音所在音節的音節複雜度(Syllable complexity)是否會對顎音的正確率以及錯誤取代狀況有所影響。 本研究共觀察三位年齡為三歲十個月至五歲三個月且正在接受語言治療的音韻異常兒童長達六個月，以每週一次的頻率前往醫院收集幼童與語言治療師之間的自然對話，並利用錄製回來的影音檔做譯寫和分析。 結果顯示，音韻異常兒童的顎音習得狀況有以下現象：(1)顎音發展較為停滯，幾乎沒有隨著年齡的增長而有進步的現象。(2)音韻異常兒童在發顎音時，會系統性的使用不該是他的年齡所應該出現的音韻歷程。(3)顎音的語音錯誤之音韻歷程種類不多，但使用的頻率卻非常頻繁。上述結果皆驗證了前人文獻的研究結果(Stoel-Gammon & Dunn, 1985; Jeng, 2011)。除此之外，本研究也發現音韻異常兒童具有以下特徵：(4)音韻異常兒童能夠察覺兩個音之間送氣特徵(aspiration feature)的不同，在選擇替代音時，也會選擇與目標音有相同送氣特徵的音來取代。(5)音韻異常兒童的語言能力和語言表現之間有落差，也就是說，他們知道能夠區辨出哪個是正確的音，但卻無法正確的使用該語音。(6)音節複雜度會對音韻異常兒童的顎音產製造成影響。因此，音韻異常兒童在顎音的習得狀況和產製表現上都和正常兒童不同。 音韻異常兒童使用的錯誤音的模式顯示塞擦音基底形式中的[stop]成分及[cont]成分並非均等(asymmetrical relationship)，且塞擦音是屬於以左邊的成分為主要核心的語音(left-headed)，並從第一語言習得的觀點為塞擦音的真實面貌提供了一項證據。 / The purpose of this study is to discuss the issue concerning the acquisition and production of Mandarin palatals [tɕ, tɕʰ, ɕ] in Taiwan Mandarin-speaking disordered children. Four aspects regarding the acquisition of Mandarin palatals are included in this study: the order of acquisition, the phonological processes involved, the delayed phonological processes, and the path of error patterns. In addition, the effect of syllable complexity on disordered children’s palatal production is also examined. Three disordered children (aged 3;10 to 5;3) who were identified as having delayed phonological development are investigated in this study. A six-to-seven month of longitudinal observation is conducted by recording the spontaneous speech between the therapists and the children during the process of speech therapy. The results showed that phonologically disordered children have the following characteristics on palatal acquisition and production: (1) static phonemic system that stops at an early level of development, (2) persistent uses of delayed processes, and (3) frequent uses of phonological processes. These characteristics were asserted in the literature (Stoel-Gammon & Dunn, 1985; Jeng, 2011) and have been proved in this study. In addition, we found that disordered children are unconsciously able to notice the aspiration feature of two sounds, and will use an error sound that has an identical aspiration feature with the target. Moreover, the disparity between the linguistic competence and the linguistic performance in the disordered children was also found. Last, syllable complexity has found to affect disordered children’s palatal production. The substitution errors used by the disordered children support Schafer’s (1995) study, in which he claimed that the underlying representation of affricates is left-headed. To sum up, this study has provided a piece of evidence for the unsolved issue of the nature of affricates from the field of first language acquisition, and might serve as a reference for parents and speech therapists for understanding palatal acquisition and production in disordered children.

本論文以國內2001-2005年之上市櫃公司為研究對象，針對其轉投資層數與股權結構型態進行台灣集團企業股權結構複雜度與企業經營關聯性之研究。有別於集團企業之實證研究，一般均以比較集團與單一企業經營績效與公司價值，來間接推論集團化相關理論之合理性。本論文嘗試直接從形成集團企業之經濟因素著手，探討股權結構複雜度對於企業交易成本、融資成本與決策控制力等經營層面之影響，以期能更深入瞭解集團企業之成本與效益。實證結果顯示，集團企業股權結構複雜度之效益無法反映於較低之交易成本，但可反映於較低之融資利息成本。本論文之實證發現，集團企業形成複雜股權結構主要係基於財務而非營運之考量。最後在決策控制力方面，分析結果顯示，複雜股權結構與股份控制權有顯著的正向關係，為「東亞國家之最終控制者，傾向於透過金字塔結構或交叉持股，以較低現金流量極大化控制權」之說法，提供實證證據。 / We explore the relationship between the complexity of a business group’s ownership structure and operation by using a sample of Taiwanese companies listed in Taiwan Stock Exchange and Over the Counter during 2001-2005. Instead of using Tobin’s q or ROA, we begin with the economic background of business group directly and discuss how the complexity of ownership structure influences the benefits and costs of business operation, such as operation cost, financing cost and ultimate control. Our empirical analysis indicates that the influence of complexity of ownership structure in operation cost is uncertain. According to related research in Taiwan, the main purpose of complexity of ownership structure is not for operation but for financing or restrictions of laws. This may be result in the insignificant effect on operating cost. Second, we find a positive and significant effect on financing cost. This result also supports the arguments about the purpose of complexity of ownership structure. Finally, our analysis offers empirical evidences that control is typically enhanced by pyramid structures and cross-holdings among firms in East Asian countries.

近年來，許多公司面臨需要透過資訊科技來獲取競爭優勢。各產業對於資訊系統的要求越來愈多，促使資訊系統的開發工作越加複雜，而使得成功完成資訊系統的開發變的日益困難。 軟體工程協會指出軟體能力成熟度整合模式(Capability Maturity Model Integration, CMMI)強調軟體開發需要追求開發程序的改善與程序的最佳化。透過程序的改善以降低軟體開發專案失敗的機率。根據創意的定義，資訊系統開發程序的改善是團隊創意的表現。 目前少有研究從創意的觀點探討資訊系統開發程序的改善。根據社會認知理論指出效能信念是解釋行為/產出的關鍵元素。學者們也證明創意自我效能對於創意的重要性。到目前為止，效能與創意的連結僅限於個人層次的研究。因此，本研究將以資訊系統開發程序改善為研究情境，進行集體效能與創意文獻的連結，提出資訊系統開發團隊集體創意效能之概念，並探討集體創意效能的前置因素與了解干擾集體創意效能形成的因素。 本研究採用部分最小平方法 (Partial Least Squares)，分析98組開發資訊系統的學生團隊與61組開發資訊系統的業界團隊資料，以驗證研究模型。結果指出在學生團隊方面，團隊知識程度、成就動機、團隊知識整合能力會正向影響集體創意效能的形成；團隊互動程度會干擾團隊知識程度與集體創意效能的關係、專案複雜度會干擾團隊知識程度與集體創意效能的關係以及干擾團隊知識整合能力與集體創意效能的關係。在業界團隊方面，團隊知識程度、成就動機、團隊知識整合能力會正向影響集體創意效能的形成；團隊互動程度會干擾團隊知識程度與集體創意效能的關係、專案複雜度會干擾團隊知識程度與集體創意效能的關係、成就動機與集體創意效能的關係以及團隊知識整合能力與集體創意效能的關係。此外，本研究亦探討在不同專案複雜度的情境中，影響集體創意效能之前置因素。 / Numerous companies have recently employed information systems to obtain a competitive edge. The demand for many new and different information system (IS) applications has increased the scope and complexity of IS developing. Developing successful IS projects became difficult. Software Engineering Institute proposed Capability Maturity Model Integration (CMMI) that emphasized process optimization of software development. The improvement in software process can reduce the probability failure in development software. According to the definition of creativity, the improvement in software process is team creativity. However, there are few studies which discuss the issues about systems development process improvement from creative perspective. According to the social cognitive theory, efficacy is a key factor for interpreting behavior/products. Scholars demonstrated that creative self-efficacy is important to creativity. Previous researchers which studied the potential link between efficacy and creativity are focus on individual level. Thus, this study combined the literatures of collective efficacy and team creativity to propose a new construct (Collective creative efficacy, CCE) for information systems development teams, and explore the influences and moderators for CCE. 98 student project teams and 61 industry project teams are surveyed. Partial least squares (PLS) results demonstrate that team knowledge, achievement motivation and knowledge integration ability positively influenced CCE, team interaction positively moderated the relationships between team knowledge and CCE, and project complexity negatively moderated the relationships between team knowledge and CCE, and the relationships between knowledge integration capability and CCE in both samples. Project complexity positively moderated the relationships between achievement motivation and CCE in the model of industry project teams. An attempt is also made to understand the antecedents of CCE in different project complexity.

本研究的主要目的是探討提供不同複雜度之產品資訊給組織採購中，不同產品知識程度的消費者，對其產品品牌選擇及品牌態度的影響。由於過去有關消費者產品知識對其購買決策影響的研究，多集中於一般消費品，對真正需要產品知識的組織採購型產品則付之闕如，因此本研究以企業採購工作群組級雷射印表機為例，探討產品資訊與產品知識的影響效果。 在組織的採購過程中，採購流程相關人員所扮演角色不同—使用者、把關者、影響者、決定者、同意者、購買者，其所具備的產品知識與考慮因素亦有差異。本研究共調查了71家公司中，394位有關採購流程的各種角色人員。研究採用在現實生活中進行之擬實驗法，以增加本研究之外部效度。實驗流程是由訪員先對每一企業中的六種角色人員進行問卷調查，以得知其產品知識、品牌態度及選購品牌意願，填寫問卷後並給予複雜的產品資訊文章或僅有簡單資訊的產品廣告，數日之後，再進行第二次問卷調查，以得知在閱讀產品資訊後，其產品知識、品牌態度及選購品牌意願的改變。 研究結果顯示，把關者、影響者及決定者的產品知識較高；非專家型的消費者雖然在閱讀資訊後產品知識顯著增加，但仍然無法與專家型的消費者相比。無論專家型或非專家型受訪者在選購雷射印表機的因素均以列印品質、售後服務和故障率低為優先，並不因其產品知識的多寡而有重視本質線索或周邊線索的不同。整體而言，複雜的產品資訊比簡單的產品資訊更能造成消費者的產品知識增加。 本研究亦發現給予非專家型消費者簡單的產品資訊，比給予複雜的產品資訊更能造成其態度改變及品牌選擇意圖的改變，此結果應是基於非專家型消費者並不具備消化吸收複雜資訊的能力，而較難受複雜資訊影響；但是給予專家型消費者不同複雜度的產品資訊則並無不同的效果。 本論文並根據前述研究結果，實際於一家代理國外品牌雷射印表機之中小企業進行實徵研究，以一款在國外評鑑優異，過去之銷售卻未盡理想的工作群組級雷射印表機為實徵產品，改變其廣告訴求，並主動提供其潛在客戶大量且態度中立的產品資訊，經過為期二個月的操作結果，該公司之此款雷射印表機銷售量得到顯著成長。 研究結果可以提供給市場上行銷資源有限之優質弱勢品牌做為參考，建議以產品資訊報導的公關方式或是透過長期提供客戶正確的產品資訊，提昇客戶的產品知識，進而產生對優質弱勢品牌的偏好。 第一章 緒論 1 第一節 研究動機 1 第二節 研究目的 3 第三節 研究對象範圍 4 第四節 產業背景 5 第二章 文獻探討 10 第一節 組織採購行為 10 一、 採購的定義 10 二、 消費者及組織購買行為之比較 18 三、 組織採購的資訊搜尋行為 20 四、 購買模式及溝通效果層級 26 第二節 產品知識 28 一、 產品知識的定義 28 二、 有關雷射印表機之產品知識定義 30 三、 本質線索及外部線索的運用 31 第三節 產品知識與資訊搜尋行為 34 一、 資訊搜尋 34 二、 產品知識與資訊搜尋行為的關係 36 三、 資訊來源認知對資訊來源的影響 38 四、 資訊搜尋的主題與供應商選擇因素的關係 39 五、 資訊來源與資訊主題的關係 41 第四節 產品知識與資訊瞭解力 43 第三章 研究方法 46 第一節 研究架構 46 第二節 研究對象與產品選擇 47 第三節 預試 48 第四節 研究設計 50 第五節 問卷設計 52 一、 第一階段問卷(參附件五)： 52 二、 第二階段問卷(參附件六)： 52 第六節 變數 53 一、 自變數： 53 二、 依變數： 53 三、 共變數： 53 第七節 分析方法 54 第四章 研究結果與分析 55 第一節 受訪者雷射印表機使用狀況 56 第二節 產品知識 59 第三節 選擇雷射印表機之考慮因素 63 第四節 受訪者目前選擇的雷射印表機品牌及品牌態度 67 第五節 受訪者閱讀提供資訊前後之態度改變 69 第六節 受訪者閱讀提供資訊前後之品牌改變 71 第七節 資訊來源 73 第八節 研究結論 75 第五章 實務應用結果 77 第一節 實徵對象與公司背景: 77 第二節 實證產品 78 第三節 進行方式 79 第四節 實證結果 81 第六章 研究結論與建議 83 第一節 結論 84 第二節 研究限制 86 第三節 建議與貢獻 87 附件 95 一.受訪公司名稱一覽表 95 二.預試問卷 97 三.廣告DM 99 四.雷射印表機規格導讀文章 100 五.第一階段問卷 104 六.第二階段問卷 110 七.國內工業採購相關行為模式研究彙整表 114 八.實際驗証中媒體刊登計劃 117 九.以往刊登了一年的廣告稿 118 十.實際驗証中廣告稿 119 / The purpose of this research is to investigate the influences of providing simple or complex information to buying center members with different levels of product effecting brand attitude or purchase decision. In previous research, most product knowledge related studies focused on consumer products. However, product knowledge is even more important for business purchase decisions. This research uses working group laser printers to explore the influences of providing product information on six decision roles of a buying center —users, gatekeepers, influencers, designers, approvers, and buyers. The research employed a field experiment to keep its external validity. The interview process involved two-waves of surveys. The first wave of questionnaires was to evaluate respondents’ original product knowledge, brand attitude, and purchase intention. After the survey, the interviewer randomly gave the respondents a document to read, either a simple DM about a laser printer or a complicated article with all important laser printer information. After several days, the second questionnaire was administrated at the appointed time to measure the changes in respondents’ product knowledge, brand attitude and purchase intention after reading the information. There were 394 respondents from 71 companies in total. The findings of this study illustrated that gatekeepers, deciders, and influencers perceived more product knowledge than the other roles did. Although novice consumers were able to gain more product knowledge than experts did after information provided, their product knowledge level still could not compare with experts. Both novices and experts selected printing quality, after-service, and reliability as the most important factors when making a purchase decision of a laser printer. Novices and experts did not utilize intrinsic or extrinsic cues differently. Overall, respondents obtain more product information from the complicated product information than the DM. It was also found that novices changed their brand preferences and purchase intention more when simple information was provided than complex information. This was explained by the idea that novice consumer might not be able absorb the complicated information as easy as the simple one. On the other hand, simple and complex information had similar effects on experts. The results of this study were applied upon a small enterprise, which is a local agency of IBM laser printers. Info20 is a workgroup laser printer model which has won the “Editors’ Choice” by PC Magazine but its sales in Taiwan could not match its quality. After changing its advertising appeals and providing prospective customers with neutral product information for 2 months, its sales had significantly increased. This research demonstrates a good example for some companies with a superior product but with a weak brand image. It is suggested that these companies may publish product evaluation reports in professional magazines or provide clients with correct product information periodically to educate prospective customers. In the long run, consumers with more product knowledge are more likely to select a product by its quality rather than by its brand name.

市地重劃係依照都市發展趨勢及都市計畫規劃內容，將一定範圍內畸零細碎不規則之土地，依據法令加以重新整理，重劃區內土地除配合公共設施興建後，其餘可建築用地依原位次分配原則、調整分配原則並留設抵費地後，重新分配予原土地所有權人，其最終目的是地權的調整，而地權調整屬於交易行為，有交易便會有成本，而價格是交易成本的剩餘，在市地重劃開發的過程及後續標得抵費地的土地利用行為中存在交易成本，交易成本的降低可帶來抵費地價格的提升。 重劃完成後各宗抵費地的區位條件與個別條件均不相同，傳統地價影響因素研究多著重於宗地的條件，例如宗地面積、公設可及性、使用分區等，對於土地建築利用與產權整合並無太多著墨，本研究從重劃後建築開發的角度切入，探討以公辦重劃方式所留設的抵費地，其宗地個別條件、土地使用管制、區位、規模及相鄰土地整合難易度，對於交易成本及開發績效有何影響，研究影響抵費地標售價格的因素。 本研究蒐集了林口新市鎮第三期市地重劃區抵費地及相關土地資訊，透過是否建築作為條件篩選，並以189筆合併建築之案例為樣本，運用特徵價格模型，以每平方公尺抵費地標售單價作為應變數，選取13個可能影響抵費地標售價格的應變數，進行實證分析研究。實證結果顯示抵費地的容積率、所面臨最大路寬、面臨主要道路面寬、至學校距離及標售時間等5個因素對於抵費地標售價格呈現正向影響；而抵費地的面積、鄰地權屬複雜度、深度、寬深比等4個因素對於抵費地標售價格呈現負向影響。 公辦市地重劃政府具有土地分配的規劃及主導權，在抵費地面積有限的情況下，倘能了解抵費地的區位、規模與效益之關係，在訂定分配原則及抵費地劃設時考量上述影響抵費地標售價格的因素，以降低交易成本，即可望降低地主共同負擔或創造盈餘以留供重劃區內建設與管理維護，提升開發效益。 / A urban land readjustment (ULR) project follows the trend of urban development and the urban planning, it readjusts all fragmental and irregular land in the area. After building the land of public in the area, the rest of buildable land will be allocated to landlords and reserve the cost equivalent land by distribution principle. The final purpose of ULR is to adjust the property of land. That way of adjustment is a transaction which comes with the cost, and the residual of transaction cost is price. There is transaction cost in the process of ULR project and in the use of cost equivalent land. The reduction of the transaction cost will rise the price of cost equivalent land. The area and individual condition of all the cost equivalent land is different after URL project. The traditional research of land price focus on the condition of land, for example, the area of the land, the accessibility of public facilities and the land use zoning , but less attention in the using of building and the conformity of property. In this research, we discuss the cost equivalent land with the point of building development by ULR, and the effect of the transaction cost to develop performance by analyzing individual condition, land using constrain, area, size, conformity of land. We also study on the factor of the price of cost equivalent land. In this research, we gather the cost equivalent land of Lin-Kou New Town URL and other related information of land. We use the data screened by purpose to build to integrate 189 lands for the base of experimental research, and using the Hedonic Price Method to set the model in which the unit price of cost equivalent land (per square meter ) as the dependent variable and thirteen impact factors as independent variables.。The experiment result shows that five factors including the floor area ratio of cost equivalent land, the maximum width of neighbor road, the width of neighbor, the distance from school and the time for sale have positive impact to the price of the cost equivalent land. On the other hand, the four factors including the area of the cost equivalent land, the complexity of neighbor property, the depth of land and the ratio of width to depth have negative impact to the price of the cost equivalent land. The government has dominant and plan of land distribution by URL-led by the government, for a limited area of cost equivalent land, if we can realize the relationship among region, size and efficiency of cost equivalent land which effect the price of cost equivalent land, it can reduce the transaction cost when we set up the rule of land and cost equivalent land distribution. We can reduce average burden of landlords or make surplus for construction and management for URL, and also promote the efficiency of development.

近年線上教學平台有著很大的發展，不管是國內的均一教學平台，或國外知名的可汗教育平台，都提供各種學科便利學生自主學習。而在高中化學計算的領域中，這些平台上均提供各種教學課程。美中不足的是在線上的練習系統中，往往題目數量少、題目變化少、無詳細解題步驟，這樣將不足以透過題目衡量一個學生在各個主題的學習上有無明顯的進步。 本論文的目的是改善上述問題。我們設計並實做一系統，只要使用者輸入簡單需求，即可自動產生高中化學問題以及伴隨詳細解答，可方便出題者快速產生各式不同主題的高中化學應用題目。我們的系統提供一個Web前端供使用者輸入所需要生成的題目之資訊。系統由此收齊相關參數之後，接著即可依據參數產生符合題目限制條件的化學問題生成模型。此問題模型為一hypergraph，節點代表已知或未知相關化學量，超連結(hyperedge)則代表數個化學量間的相依關係。有了此一以ASP(Answer Set Programming)表達的問題模型之後，系統即可利用ASP求解器(Solver)進行單一或多個題目生成，後續工作則是驗證每一生成題目之可行性並產生解題步驟，最後經由Django整合呈現於Web上。 / In recent years there has been great progress in the development of online learning. Well-known platforms such as international Khan Academic or local Junyi Academy in Taiwan provide courses in various subjects allowing interested students to study in a very convenient and autonomous way. As expected, courses on common subjects such as high school chemistry are offered with rich content by these platforms. However, there are shortcomings in these courses about the problems they provide for the students to practice or test. In addition to rich content, an ideal course should provide abundant problems of all possible topics, with each given detailed solution, so that students can evaluate their achievement of study by practicing or testing themselves with these problems. Unfortunately, no courses on these platforms meet the above requirements. The purpose of this thesis is to improve the above shortcoming by providing a system which can generate automatically word problems on various topics of high school chemistry, together with detailed accompanied solutions. Our system is a web-based application implemented using Django. It provides a front-end enabling the users to enter related information for the word problems they want the system to generate. According to the parameters collected from the front-end, our system will generate a corresponding chemical problem model. The model is a hypergraph with nodes representing known or unknown chemical quantities related to the problem and hyperedges representing relations or dependencies among these quantities. After the model is generated as a logic program of ASP(Answer-set Programming), the system will use an ASP solver to generate one or more candidate problems. Subsequent works are then used to verify the feasibility of each problem and produce a solution for the feasible one. Finally the generated problems as well as solutions are wrapped in the server side and then sent to and presented friendly in the client's browser.

行銷學研究的重點，從過去著重在單次交換行為形成的原因，到現在已逐漸延伸為探討如何與消費者建立長期關係，也就是說把早期研究重點從發現消費者的需求、確立產品定位、改善產品品質等方式來滿足消費者，逐漸轉為探討如何建立與消費者的長期關係、取得消費者的信任等相關課題。 　本研究研究目的在於以交易成本理論為基礎，探討可能影響消費者滿意度與忠誠度的原因；研究第二目的，由資產專屬建立強弱與否，來比較消費者態度、忠誠度是否因為產品種類而有不同。同時探討投機主義知覺程度、公司信任度、預期更好商品這些因素對滿意度與忠誠度的影響。 　實證結果發現： (一)顧客滿意度方面：無論入口網站或ISP消費者，對於入口網站或ISP產品表現的滿意度皆會產生對公司的整體滿意度；同時服務的滿意度會影響消費者對入口網站及ISP業者的信任程度；同時對公司的信任度會影響對消費者對入口網站或ISP業者整體滿意度，而且上述關係皆為顯著正相關。 　(二)顧客忠誠度方面：無論入口網站或ISP消費者，對入口網站或ISP業者整體滿意度及對公司的信任度皆會造成顧客的忠誠度，而且為顯著正相關。 　(三)交易成本方面：無論入口網站或ISP消費者，若資產專屬性越高，則轉換成本愈高，且為顯著正相關。在投機知覺方面，兩群消費者皆表現出若投機知覺度愈高，顧客對公司信任度越不足，且為顯著負相關。 　同時根據實證結果，提供業者在交易成本理論下，如何創造顧客滿意度與顧客忠誠度的實務建議。