Contemporary Western feminist scholarship fails to explore the backdrop to the naturalization of feminine subjugation. By analyzing the structures, histories, and theories of gender relations, this study dislocates femininity from its ascribed Otherness and, in doing so, demonstrates how empowered femininities have been overlooked or rendered invisible within gender studies. Femme, as the failure or refusal to approximate the patriarchal norms of femininity, serves as the conceptual anchor of this study and is used to examine how femmephobic sentiments are constructed and perpetuated in contemporary Western feminist theory. In part, this perpetuation is achieved through the pedagogical and theoretical exclusions from the texts chosen for gender studies courses, revealing a normative feminist body constructed through the privileging of identities and expressions. Privileging of identities is demonstrated through the designation of literary space and in an overview of dominant theories, such as how the feminine subject is maintained as the object of critique and as not able to be “properly” feminist. This assessment of gender studies course texts reveals a limited understanding of femme and femininity that maintains these identities as white, middle-class, normatively bodied, and without agency. Feminist theory demonstrates an embedded normative feminist subject, one marked by whiteness and body privileges. By deconstructing the privileging of theories of the normative feminist subject, this study argues that gender studies has replicated feminist histories in which the politics and concerns of the white socially privileged subject are the first to be addressed. While white femininity is present in hir Otherness and in critiques of hir femininity, the racially marked femme does not exist, even in absence. The femme—as a queer potentiality—offers a way of thinking and re-thinking through the limitations of contemporary Western feminist theory and the paradoxical preoccupations with the absented femme. / Thesis (Master, Gender Studies) -- Queen's University, 2013-09-09 19:36:29.903

Virginia Commonwealth University (VCU) is implementing a large scale exploration of digital pedagogies, including connected learning and open education, in an effort to promote digital fluency and integrative thinking among students. The purpose of this study was to develop a classroom assessment toolkit for faculty who wish to document student connectivity in course-related blogging and microblogging (“tweeting”) activities. Student use of digital annotation devices, including hyperlinks, embedded images, mentions, and hashtags, were studied in four university courses as potential indicators of student connectivity, defined as the ability to connect current thoughts and experience with other concepts and people across space and time. One thousand one hundred and eighty six (1186) hyperlinks and embedded images, 2708 mentions, and 135 hashtags were collected from 498 learner blog posts and 5343 tweets through mostly automated, digital workflows and analyzed through a combination of statistical, content, and network analysis. General criteria for “connected course” design, a model for connectivity as a form of learning, connectivity-based learning goals, and integrated, potentially scalable assessment practices are discussed. Content analysis led to the development of classification systems for the types, sources, and communicative impact of hyperlinked and embedded materials in blogging and tweeting contexts. Network analysis was adapted to visualize, document, and describe course-related social interactions and student use of web-based information sources. Real student data are used to describe annotation-focused assessment criteria, analytic assessment dashboards, rubrics, and approaches to real-time graphic visualization of student performance.

The objective of educational innovation, wherever it takes place, at school or at national level, is to improve current practices. In its recent attempt to improve the quality of education in Malawi, the national government in 2001 embarked on curriculum reform and adopted an Outcomes Based curriculum which was implemented in 2007. The design features of the Malawi Outcomes Based Education were influenced by South Africa’s Curriculum 2005. Following the implementation of the curriculum reform, the purpose of this study was to investigate the enactment of Expressive Arts, its theme-based design and content, facilitative pedagogy and continuous assessment in a selection of six state primary schools – three urban and three rural in Zomba district where teachers were first trained to teach Expressive Arts. The study is framed by the theory of Illuminative evaluation (Parlett and Hamilton, 1976) and Productive Pedagogies (Lingard et al., 2001). Following a qualitative research design, data were collected through observation and post-observation interviews. Data analysis showed limited productive pedagogies in most lessons. The majority of lessons were characterised by lower intellectual quality, a focus on instrumental knowledge, integration at a superficial level, dominance of communalising practices, gendered practices, prevalence of localising discourses and a pedagogy aimed at national examinations. The overall picture from these findings is that classroom atmosphere in the twelve classrooms gave students limited opportunities for the acquisition of knowledge and development of skills, values and attitudes required for them to actively participate in the changing Malawian context and to be able to compete successfully in other contexts. It appears that dominant pedagogic practices in the Expressive Arts classroom serve to position learners in parochial orientations and issues. Therefore, there was an obvious discrepancy between the state’s intended curriculum and the teachers’ enacted curriculum. The implications of these findings for Malawi education have been raised. The most salient of these implications include the need for Malawi Institute of Education, the main change agent of primary school curriculum in the country, not only to consider revising the Expressive Arts curriculum but also to focus on the development of teachers in line with their needs for deeper content knowledge and productive pedagogic strategies.

A presente investigação de natureza qualitativa (BOGDAN; BIKLEN,1999) refere-se a um estudo de caso único (YIN, 2005; STAKE, 2011), realizada em uma creche municipal de São Bernardo do Campo, tendo como objeto de estudo o brincar dos bebês no contexto coletivo. A suposição básica orientadora da pesquisa é a definição do brincar como ação primordial dos bebês, que pode ser qualificada no âmbito das interações e de adultos sensíveis defensores da brincadeira como um dos eixos do currículo na educação infantil, nos termos das Diretrizes Curriculares Nacionais para a Educação Infantil (BRASIL, 2010). Partiu-se dos questionamentos: Quais teorias e crenças estão presentes nos discursos das gestoras e educadoras referentes ao brincar dos bebês? As ações praticadas nos berçários explicitam os conhecimentos e, portanto, a perspectiva pedagógica que sustenta a forma como se concebem as condições do brincar dos bebês no berçário? Como é possível reconhecer a presença dos conhecimentos convocados pelas educadoras em suas práticas nos processos de formação contínua que ocorrem no interior da creche? A base teórico-argumentativa da pesquisa encontra-se nos conceitos de pedagogias participativas e de pedagogias explícitas de Oliveira-Formosinho e Formosinho (2007, 2016) para discutir homologamente a educação de crianças e de professores da educação infantil e nas formulações relativas ao brincar depreendidas da proposta pedagógica de Elinor Goldschmied e Jackson (2006; MAJEM, ÒDENA, 2011), criadoras do cesto dos tesouros e do jogo heurístico, além da pedagogia do brincar livre amplamente relacionada à Abordagem Pikler (2010, FALK, 2011; SOARES, 2017a, BALOG, 2017), em diálogo com as teorizações de Kishimoto (1993, 2011, 2012) e Rossetti-Ferreira (2004, 2006). Recorreu-se à análise documental; à observação do cotidiano de duas turmas de berçário; ao acompanhamento de momentos formativos da unidade e às entrevistas semiestruturadas, envolvendo três gestoras, quatro professoras e três auxiliares em educação. O estudo empírico estendeu-se de fevereiro a novembro de 2017. As conclusões do estudo sugerem que no planejamento e concretização das brincadeiras dos bebês nos berçários, as professoras e auxiliares em educação convocam conhecimentos implícitos construídos em suas experiências como alunas e no seio familiar, nas interações com seus pares na creche e a partir de práticas difundidas na própria Rede Municipal de Educação, acomodadas sob uma pedagogia transmissiva. Contudo, nos discursos dessas profissionais identificaramse características de pedagogias participativas, primordialmente depreendidas da formação contínua, em serviço realizada na creche coordenada pelas gestoras. / This qualitative research (BOGDAN; BIKLEN, 1999) refers to a single case study (YIN, 2005; STAKE, 2011) made in a municipal nursery in São Bernardo do Campo, taking the babies play in a collective context as its object of study. The basic assumption of the research´s leader is the concept of playing as babies prime action, which can be labeled with in the scope of interactions and sensitive adults who defend play as one of the foundations of the early child education curriculum, in the terms of National Curricular Guidelines of early childhood education (BRASIL, 2010). It started from the questions: which theories and beliefs are present in the managers and educators speeches referring to the babies play? Do the actions practiced in nurseries explicit the knowledge and, therefore, the pedagogic perspective which supports the way how babies ´playing conditions in nurseries are conceived? Is it possible to meet the knowledge called upon by educators when working with the continuous formation process which happens in a nursery? This research´s theorical-argumentative foundations are the concepts of OliveiraFormosinho´s and Formosinho´s (2007; 2016) participative pedagogies and explicit pedagogies proposal made by Elinor Goldschmied and Jackson 2006; MAJEM. ÒDENA, 2011), creators of the treasure basket and heuristic play; the free play pedagogy, widely related to the Pikler Approach (2010; FALK, 2011; SOARES, 2017a; BALOG, 2017), in dialogue with Kishimoto´s (1993, 2010, 2011, 2012) and Rossetti-Ferreira´s (2004,2006) theorizing. The investigation resorted to documental analysis, observation of two nursery classes day-to-day, monitoring of formative moments in the nursery and semi structured interviews involving three nursery managers, four teachers and three education assistants. The empiric study happened between February 2017 and November 2017. The study conclusions suggest that, in babies play planning and substantiation at nurseries, teachers and education assistants call upon implicit knowledge generated in their experience as students and in their families; in the interaction with their partners at the nursery and in the practices spread in the municipal education network, which are based on transmissive pedagogies. Nevertheless, in these professionals´ speeches, some participative pedagogies features were identified, which were primarily learned by them at continuous formation moments coordinated by the nursery managers.

Made available in DSpace on 2015-03-04T20:05:59Z (GMT). No. of bitstreams: 0 Previous issue date: 31 / Nenhuma / Esta dissertação de mestrado buscou identificar e compreender quais as pedagogias produzidas no Clube de Mães Mulher Gaúcha, da zona rural de Santo Ângelo, que contribuem para manter a participação em grupos orientados por entidades como a Emater/Ascar. O clube de mães tem sua sede no CTG Comandaí, no distrito de Comandaí, interior de Santo Ângelo, RS. Pretendeu-se, também, identificar o lugar do clube de mães na agricultura familiar regional; observar quais pedagogias têm sido produzidas e ainda analisar os efeitos da orientação da Emater/Ascar nesse clube de mães. A pesquisa é de cunho qualitativo e foi realizada a partir de observações participantes. A iniciação do estudo e aplicação dos grupos de discussão com gravações de aúdio e transcrições detalhadas, anotações em diário de campo e análise das transcrições dos grupos de discussão e também da documentação desse grupo de mulheres. Utilizamos três tópicos guias de discussão: o uso do dinheiro sempre em função da família; o pensar sobre si mesmas e sobre / The present work aimed to identify and comprehend which pedagogies are produced at the mother’s club Mulher Gaúcha, in the countryside of Santo Angelo, which contributes to maintain the participation in groups oriented by entities like Emater/Ascar. The mother’s club has HQ is the CTG Comandaí, in Comandaí District, city of Santo Angelo. It was also intended to identify the place of the mother’s club in familiar agriculture; to observe which pedagogies have been produced as well as analyze the effects of Emater/Ascar’s orientation in this mother’s club. It was a qualitative research and it was achieved by the participants observation, the initiation of the study and appliance of the discussion groups with audio records and detailed transcripts notes in field diary and group transcripts analysis of discussion and also of the mother’s club documents. Three guide topics were used: money use in relation to family; the thoughts about the women and the group, as well as their work division in the families. The ref

A tese apresenta, analisa e discute as condições vinculadas a emergência, disseminação e usos do conceito de pedagogias culturais no campo dos Estudos Culturais em Educação, especialmente no Brasil. Tendo como objetivo a construção de uma cartografia que permita pensar sobre as condições de possibilidade do conceito como ferramenta teórica, a pesquisa movimenta-se no referencial pósestruturalista dos estudos culturais, de modo a mapear algumas linhas que traçaram os contornos que este construto teórico apresenta atualmente. Seguindo e articulando estas linhas, objetiva-se explorar as histórias do conceito, bem como evidenciar os processos que permitiram sua (re)invenção no contexto acadêmico do Programa de Pós-Graduação em Educação (PPGEDU) da Universidade Federal do Rio Grande do Sul (UFRGS). Para explorar os cruzamentos aí identificados, lançase mão do conceito de invenção, no sentido atribuído por Durval Muniz de Albuquerque Junior, e adota-se o roteiro de investigação proposto por Edward Said. Para compreender as pedagogias culturais são referências os estudos de autores que consideram as histórias da pedagogia, como Viviane Camozzato, Franco Cambi e Carlos Noguera-Ramirez, e da cultura, como Raymond Williams e Zygmunt Bauman. A pesquisa desenvolveu-se em três movimentos distintos. Em um, analisam-se as contribuições de David Trend, Henry Giroux, Shirley Steinberg, Joe Kinchloe e Elizabeth Ellsworth, pesquisadores associados às histórias sobre a emergência e sobre vários desdobramentos do conceito. Em outro movimento, para identificar e compreender as condições de importação do campo de ideias e de (re)invenção dos conceitos associados a ele, foram realizadas entrevistas com quatro professores que vivenciaram a implantação da Linha de Pesquisa Estudos Culturais em Educação no PPGEDU/UFRGS. Foram também rastreados os primeiros textos traduzidos que abordam o caráter pedagógico dos artefatos culturais e introduzem o conceito de pedagogias culturais. Em um terceiro movimento, examinam-se pesquisas de Mestrado e Doutorado, indicadas pelos professores entrevistados, para esmiuçar os usos e a produtividade desse construto teórico como ferramenta de análise. Os movimentos de investigação desenvolvidos e articulados mostraram os fios que permitem vislumbrar as tramas desse processo de (re)invenção, que teve como condições de emergência: a possibilidade de novas perspectivas de pesquisa em Educação que os Estudos Culturais trouxeram; a hibridização entre Estudos Culturais e Estudos Foucaultianos; a articulação entre Estudos Culturais e Educação. Tal cartografia evidencia como o conceito de pedagogias culturais vem ajudando tanto a problematizar, matizar e diversificar o entendimento sobre pedagogia, quanto a explorar as qualidades pedagógicas da vida social, constituindo-se em potente ferramenta teórica para os trabalhos produzidos na articulação entre Estudos Culturais e Educação. / This research paper presents, analyzes and discusses the conditions connected to the emergence, dissemination and uses of cultural pedagogies in the field of Cultural Studies in Education, particularly in Brazil. Aiming at building up a map that allows us to think about the conditions that enable the possibility of using this concept as a theoretical tools, this research is executed within the post-structuralism referential universe of cultural studies, in order to map out some of the lines that make up the contours that this theoretical construct presents currently. By following and articulating these lines, the purpose is to explore the backgrounds of this concept, as well as to make evident the processes that allowed for its (re)invention within the academic context of the Graduate Program in Education (PPGEDU) at the Federal University of Rio Grande do Sul (UFRGS). In order to explore the intersections identified, we make use of the concept of innovation, in the sense devised by Durval Muniz de Albuquerque Junior, and adopting an investigation step-by-step procedure as proposed by Edward Said, In order to understand cultural pedagogies, this paper uses as references the studies carried out by authors that address both the history of pedagogy, such as Viviane Camozzato, Franco Cambi and Carlos Noguera-Ramirez, and the history of culture, such as Raymond Williams and Zygmunt Bauman. This research was developed in three distinct stages. In the first one, there was the analysis of the contributions made by David Trend, Henry Giroux, Shirley Steinberg, Joe Kinchloe and Elizabeth Ellsworth, researchers associated to historical accounts regarding the emergence and the various ramifications of the concept. In the second stage, in order to identify and understand the importing conditions linked to the field of ideas and the (re)invention of the concept related to it, interviews were executed with four teaching professionals who experienced the implementation of the Line of Research in Cultural Studies in Education at PPGEDU/UFRGS. We also tracked down the first texts translated on the topic that approach the pedagogical nature of cultural artifacts and introduce the concept of cultural pedagogies. In the third stage, we analyzed Master's degree and PhD studies indicated by the teaching professionals interviewed, in order to detail the use and productiveness of this theoretical construct as a tool of analysis. The investigation works that have been carried out and articulated show the threads that allow us to see the weft that make up this (re)invention process, that have as emergence conditions: the possibility of new perspectives for research in education that brought Cultural Studies; hybridisation between Cultural Studies and Foucault's theory; the relationship between Cultural Studies and Education. Such mapping activity makes evident how the concept of cultural pedagogies is assisting in the questioning, nuancing and diversification regarding the understanding of pedagogy, as well as in the exploration of the pedagogical qualities present in social life, thus becoming a powerful theoretical tool to be used in the works addressing the articulation between Cultural Studies and Education.

A tese analisa como a discursividade empresarial brasileira direcionada aos Recursos Humanos mobiliza sua comunidade a aprender sobre as competências que credenciam o gestor de pessoas (líder) a alcançar uma empregabilidade bem-sucedida quando acionados certos domínios de ação sobre si. Sustentada por um quadro teórico inscrito na linha de pesquisa dos Estudos Culturais em Educação, na vertente pós-estruturalista, buscou-se apoio teórico em Larrosa (2011), Marín-Díaz (2012), Sennett (2006, 2008), Miller e Rose (2012), Camozzato (2012, 2014) e Saraiva (2009, 2013, 2015), além de em produções acadêmicas voltadas à discussão de como se configura o trabalho contemporâneo e suas interconexões com a educação. Os procedimentos metodológicos envolvem um rigoroso escrutínio de artigos publicados no site da Associação Brasileira de Recursos Humanos (ABRH) no período de 2011 a 2015. Nesse recorte temporal, foi possível compreender que há uma intrincada e complexa produção de textos que se interpenetram em um jogo de possibilidades na produção do sujeito. As particularidades, descontinuidades e rupturas percebidas conduziram à construção do corpus de análise. A direção das discussões buscou acompanhar algumas das distintas maneiras de acionar competências que transcendam o "eu" profissional. Considerou-se que a produção cultural examinada aciona uma pedagogia da empregabilidade ao promover e ensinar práticas que dão destaque a aspectos tais como a busca do autoconhecimento, a resiliência e a inteligência emocional e social, para que associados e leitores do site se alinhem aos moldes dos procedimentos que as postulações neoliberais sobre o mercado indicam ser pertinentes para o alcance de uma bem-sucedida carreira profissional. / This thesis analyzes the way that the Brazilian entrepreneurial discursivity directed to Human Resources has mobilized its community to learn about competences that qualify people managers (leaders) for successful employability when certain actions are taken. Supported by a theoretical framework inscribed in the research line of Cultural Studies in Education in its post-structuralist approach, I have searched for theoretical support in Larrosa (2011), Marín-Díaz (2012), Sennett (2006, 2008), Miller & Rose (2012), Camozzato (2012, 2014) and Saraiva (2009, 2013, 2015), besides academic productions discussing how contemporary work is arranged. The methodological procedures have involved a strict examination of articles published on the website of the Brazilian Association of Human Resources (ABRH) from 2011 to 2015. In this time span, it has been possible to understand that an intricate and complex production of texts intertwines in a game of possibilities and acts in the production of subjects. Particularities, discontinuities and disruptions have guided the construction of the corpus. The discussions have been focused on different ways of triggering competences that transcend the professional "self". It has been considered that the cultural production under examination puts into action a kind of employability pedagogy by both fostering and teaching practices that highlight some aspects, such as self-knowledge, resilience, as well as emotional and social intelligence, so that the website members and readers can be in line with the standards that neoliberal assumptions about the market have pointed out as pertinent to the achievement of a successful professional career.

Em uma sociedade regida pelo discurso da ciência, percebe-se a marcante presença dos conhecimentos científicos nos diferentes meios de comunicação e nos diversos espaços de divulgação, como revistas, jornais, televisão, internet, exposições e museus. Nesse contexto, propostas relacionadas ao educar cientificamente os cidadãos têm ultrapassado as fronteiras escolares, sendo percebidas também no contexto dos espaços educacionais não formais. Essa tendência à popularização científica nos faz questionar sobre o quanto a ciência está sendo imposta na sociedade como uma verdade única e incontestável, sobretudo através dos discursos midiáticos. Dessa perspectiva, esse estudo teve por objetivo investigar e analisar os modos de divulgação e ensino-aprendizagem dos conhecimentos científicos na articulação entre pedagogia, cultura e mídia, pensando os modos de ensinar/aprender ciência a partir da escola, dos recursos midiáticos e do contexto sociocultural em que a sociedade atual se insere. Para tanto, foi desenvolvida uma pesquisa qualitativa, caracterizada como um estudo de caso de cunho etnográfico voltado à educação, cuja realização se deu através de observações participantes em aulas de Ciências e de projetos de investigação, em duas turmas de 7ª série do Ensino Fundamental de uma escola pública federal. Em um primeiro momento, apresentamos um olhar histórico sobre a construção do pensamento científico e a divulgação da ciência, abordando algumas relações entre ciência, sociedade e educação. Na sequência, exploramos algumas argumentações teóricas acerca de estratégias e efeitos de educar cientificamente os cidadãos mediante práticas discursivas processadas em diferentes instâncias, como a escola e a mídia. Posteriormente, abordamos a existência de variadas pedagogias culturais no processo de divulgação e ensino-aprendizagem dos conhecimentos científicos. Percebemos que alunos e professores incorporavam em suas falas e comportamentos diversas marcas do discurso da divulgação científica – principalmente da mídia televisiva –, como a espetacularização da ciência, a publicização da vida privada e a preocupação com fatores de risco. Além disso, observamos a legitimação do discurso da ciência e o mito da “verdade” científica. Em um último momento, discutimos os efeitos da inserção de laptops educacionais no cotidiano da escola investigada. Percebemos a importância da interatividade e da colaboração entre professor e aluno durante as atividades propostas, de modo que os princípios pedagógicos não permanecessem em uma lógica unidirecional de transmissão do conhecimento. Os estudos e análises que compõem essa dissertação nos apontam para a necessidade de se olhar criticamente para outras configurações que estão em funcionamento nas escolas, as quais são atravessadas e se articulam a novas formas de cultura e de relações sociais que estão sendo interpeladas, sobretudo, pelos discursos científicos e midiáticos. / In a society ruled by the discourse of science, it is noticed the remarkable presence of scientific knowledge in different means of communication and in several spaces used for its divulgation, as magazines, newspapers, television, internet, exhibitions and museums. In this context, proposals for the act of scientifically educate citizens have surpassed the school boundaries, also emerging in spaces of informal education. This trend to scientific popularization leads us to interrogate how much science is being socially imposed as the only and incontestable truth, especially through media discourses. From this perspective, the present work aimed to investigate and analyze the modes of divulgation, education and learning of scientific knowledge in the articulation of pedagogy, culture and media, reflecting upon the ways of teaching and learning science present in school and in media artifacts – which exist in the midst of the sociocultural context of society. For that, a qualitative research was undertaken, characterized as an ethnographic case study in Education. It was developed by performing participant observation in Science classes and investigation projects in two classes of 7th year students of primary education at a Brazilian public school. In the first step, it was presented a historical perspective of the construction of scientific knowledge and science divulgation underlining the relations among science, society and education. In what followed, some theoretical arguments were explored about the strategies and effects of the act of scientifically educate citizens through discursive practices in different spaces, such as school and media. The next step was approaching different cultural pedagogies in the process of divulgation, education and learning of scientific knowledge. It was noticed that both students and teachers adopted in their speech and in their behavior several marks of the discourse of scientific divulgation – especially that one employed by televised media –, such as spectacularization of science, publicization of private life and risk concerns. Moreover, it was observed the legitimation of science discourse and the myth of scientific “truth”. In the last step, the adoption of educational laptops in the routine of school was discussed. It was noticed the relevance of interactivity and collaboration between student and teacher during the activities offered to them, in order to challenge the unidirectional logic of knowledge construction. The set of analyses that constitutes this study points out to the necessity of casting a critically look to other configurations which are now present in school, being part of and articulated to new forms of culture and social relations called into being, most of all, by scientific and media discourses.

Nesta tese, são focalizados o site do canal televisivo infantil por assinatura Discovery Kids e, mais especificamente, os artigos postados na seção My Kids - Conectados com seus filhos. O estudo objetivou indicar “pedagogias” colocadas em operação nesses artigos voltadas ao gerenciamento das atitudes das crianças a cujas mães e pais está endereçada a seção My Kids. A tese foi desenvolvida sob inspiração dos Estudos Culturais em Educação em sua vertente pós-estruturalista. Os procedimentos metodológicos para a organização do estudo envolveram o mapeamento de temas e dos propósitos abordados nos mais de 200 artigos coletados na seção My Kids, durante os anos de 2012, 2013 e 2014. Constatou-se que esses artigos focalizam uma grande diversidade de temáticas, bem como de representações de crianças, algumas das quais foram abordadas neste estudo a partir de quatro categorias principais: Formando crianças potentes, inteligentes e Geniais; Atentando para o desenvolvimento de crianças felizes e bem-sucedidas; Bebês turbinados: musicais, leitores e com pendores para a matemática; e, por fim, Ensinando crianças manhosas, sem limites e malcriadas. Essas representações de crianças são (re)criadas nas pedagogias acionadas nos artigos da My Kids (e nas outras seções do site) em um mix de lições que descrevem, exemplificam, explicam, delimitam e projetam condutas desejáveis paras as crianças que vivem nos dias atuais. As considerações feitas nos artigos examinados projetam a “felicidade” das crianças para o futuro Geralmente, as informações/prescrições contidas nos artigos explicitavam a necessidade de enquadrarem-se as crianças em modelos que permitam o desenvolvimento de suas “múltiplas potencialidades” desde os primeiros meses de vida. Por isso, pais e mães devem exercer uma constante vigilância sobre seus filhos para que possam identificar potencialidades e capacitálos a ter um futuro promissor. Além do site estudado, há uma gama de ações processadas sob a marca Discovery Kids: o canal televisivo, as redes sociais na Internet e uma quantidade de produtos licenciados pela mascote Doki, além das programações itinerantes realizadas em shoppings, no litoral e em outros locais públicos. Todos esses empreendimentos aglutinados integram o Complexo Kids, que envolve crianças e seus familiares em torno de um diversificado conjunto de eventos/propostas que “harmonizam” entretenimento, informação e incentivo ao consumo. Enfim, neste estudo, o Complexo Kids foi caracterizado como uma pedagogia cultural acionada por uma grande corporação midiática para mobilizar crianças, mães e pais, por meio da My Kids, em direção a determinadas práticas e compreensões em uma ampla gama de questões particulares, afeitas ao mundo contemporâneo (infantil), tão marcado pela disseminação de variados dispositivos digitais e pelo consumo. No caso do site estudado, tal pedagogia efetuou-se em um recorte temporal relativamente efêmero, mas, como o site se atrela a um complexo midiático, tal efeito permanece potente, propaga-se e retroalimenta-se, mesmo que de outros modos, em função da cultura da convergência (JENKINS, 2009). / This thesis focuses on the website of the cable television channel Discovery Kids and, more specifically, on the articles posted in the section called My Kids - Connected with your children. The study aims to point out “pedagogies” operating in those articles and intended to manage the behavior of children whose parents the section is addressed to. The thesis has relied on the Cultural Studies from their post-structuralist perspective. The methodological procedures guiding the study have involved the mapping of themes and purposes approached in more than 200 articles in the My Kids section along the years of 2012, 2013 and 2014. The articles addressed a wide range of topics and representations of children, some of which have been divided into four main categories in this study: a) Powerful, intelligent, bright children; b) Happy, successful children; c) “Upgraded” babies: keen on music, reading and mathematics; d) Peevish, badly-behaved, naughty children. Such representations of children were (re)created in pedagogies triggered in My Kids articles (and in other sections as well) in a combination of lessons that describe, exemplify, explain, delimit and project desirable conducts for today’s children. The examined articles projected children’s happiness for the future. In general, information/advice found in the articles highlighted the need of having children to fit into models that would enable them to develop their “multiple potentialities” since the first months of their lives This thesis focuses on the website of the cable television channel Discovery Kids and, more specifically, on the articles posted in the section called My Kids - Connected with your children. The study aims to point out “pedagogies” operating in those articles and intended to manage the behavior of children whose parents the section is addressed to. The thesis has relied on the Cultural Studies from their post-structuralist perspective. The methodological procedures guiding the study have involved the mapping of themes and purposes approached in more than 200 articles in the My Kids section along the years of 2012, 2013 and 2014. The articles addressed a wide range of topics and representations of children, some of which have been divided into four main categories in this study: a) Powerful, intelligent, bright children; b) Happy, successful children; c) “Upgraded” babies: keen on music, reading and mathematics; d) Peevish, badly-behaved, naughty children. Such representations of children were (re)created in pedagogies triggered in My Kids articles (and in other sections as well) in a combination of lessons that describe, exemplify, explain, delimit and project desirable conducts for today’s children. The examined articles projected children’s happiness for the future. In general, information/advice found in the articles highlighted the need of having children to fit into models that would enable them to develop their “multiple potentialities” since the first months of their lives.

Esta tesis tiene un doble objetivo, por un lado, analizar las acciones organizativas, de formación docente y de uso pedagógico de la web social desarrolladas en las universidades españolas. Por otro lado, avanzar criterios que guíen el diseño e implantación de dinámicas de apoyo institucional, de desarrollo profesional docente y de aplicación metodológica de las herramientas 2.0 en las universidades españolas. Para alcanzar los objetivos anteriores, se han planteando cinco preguntas de investigación: 1. ¿Cuáles son los principales cambios organizativos que conducen al aprovechamiento educativo de la web 2.0 en la universidad? 2. ¿Cómo debe funcionar un servicio de asesoría técnico-pedagógica en el ámbito universitario? 3. ¿Cómo deben plantearse las ofertas de formación permanente del profesorado universitario sobre el uso didáctico de la web social? 4. ¿De qué modo tienen qué diseñarse las actividades educativas mediadas por el software social en las aulas universitarias? 5. ¿Qué roles “innovadores” deben desempeñar los docentes universitarios a la hora de aplicar una “pedagogía 2.0” en sus clases? Se ha seguido una aproximación metodológica mixta, para triangular los resultados en base a cuatro técnicas de investigación: 1) la entrevista a expertos en tecnología educativa(semiestructurada y en línea), 2) la observación participante realizada en el Educational Technology Services (UC Berkeley) y el proceso de diseño y desarrollo de una desconferencia (Cal Educamp 2011), 3) la observación no participante sobre las actividades educativas 2.0 señaladas por los docentes universitarios españoles y basada en la información obtenida en 4) el cuestionario en línea. A través del proceso de análisis se han establecido una serie de criterios que permitan consolidar la innovación educativa en las instituciones de tercer ciclo. Dichos criterios estimulan el cambio en las diferentes dimensiones y actores del proceso de enseñanza-aprendizaje, respecto a la implementación educativa de la web social. Los criterios establecidos a nivel instuticional buscan ayudar a desarrollar acciones organizativas, sistemáticas, estratégicas y de apoyo de la introducción de la web social dentro de las universidades. Estos criterios inciden en las actitudes de promoción de la integración pedagógica “en”, y “de” las TIC dentro de los organismos de gestión, política y organización universitaria. En cuanto a la formación docente y desarrollo profesional docente, los criterios fijados afectan a aquellas actividades que permiten reflexionar, diseñar y adaptar la formación continua del profesorado “en”, “sobre” y “con” las tecnologías sociales. En los procesos de enseñanza-aprendizaje desarrollados en las aulas los criterios expuestos se centran en promover el uso pedagógico adecuado de la web social, o su aplicación metodológica. La presente investigación quiere ayudar en el diseño y desarrollo de propuestas educativas orientadas a facilitar y mejorar los procesos de integración educativa de la web social en las facultades españolas. En este sentido, se espera que sirva de inspiración para consolidar universidades innovadoras promotoras de una educación de calidad e integral para todos los ciudadanos mediada a través de las tecnologías de la web social. / The purpose of this thesis is twofold analyze three dimensions developed in Spanish universities which are the organizational one, the teacher training, and the educational use within a social web context. Secondly, make an improvement of the criteria guiding the design and implementation of: dynamic institutional support, professional teacher development, and methodological application of Web 2.0 tools in Spanish universities. To achieve the above objectives, five research questions have been raised: 1. What are the major organizational changes that lead to educational use of Web 2.0 in universities? 2. How should work a technical and pedagogical assessment department service in the university? 3. How should offers concerning teacher training about the educational use of the social web be considered? 4. In which way have educational activities facilitated with social software to be designed in university classrooms? 5. What "innovative" roles must play university teachers in implementing a "pedagogy 2.0" in their classes? It has followed a mixed methodological approach to triangulate the results based on four research methods: 1) interviewing experts in educational technology (with semi-structured and online interviews), 2) participant observation conducted in the Educational Technology Services (UC Berkeley ) and process followed to design and develop an “unconference” (Cal EduCamp 2011), 3) non-participant observation on educational activities 2.0 reported by Spanish university teachers and based on information obtained in 4) the online questionnaire. Through the process of analysis a set of criteria to strengthen the educational innovation in tertiary institutions has been established. These criteria encourage the change in different dimensions and actors of the teaching-learning process, criteria linked to the educational implementation of the social web. The criteria developed at the institutional level seek to help to develop organizational, systematic, strategic and supporting actions for the introduction of the social web within the universities. These criteria affect attitudes to promote educational integration "in" and "of" ICT in managerial, political and organizational departments of universities. Regarding teacher training and teacher professional development, the fixed criteria which affect those activities that allow considering, designing and adapting teacher education "in" "on" and "with" social technologies. In the teaching-learning processes developed in classrooms, the criteria focus on promoting appropriate educational use of the social web, or its methodological application. This research wants to help the design and development of educational programs. These programs are aimed at facilitating and improving the educational integration of the social web in Spanish universities. In this sense, it is expected that consolidation will inspire innovative universities promoting quality and ease the comprehensive education for all citizens thanks to the social web technologies.