Com o aumento da população mundial no século XX, houve incremento no consumo de bens duráveis e produtos alimentícios, favorecido e facilitado pelo processo de expansão das indústrias em todo o mundo, principalmente devido ao processo de globalização. No intuito de recuperar os danos causados durante décadas ao Meio Ambiente, alguns países optaram por adotar políticas públicas de gestão ambiental. O foco principal foi a gestão estratégica ambiental das cidades. Nasceram assim, na Europa, alguns programas voltados para a gestão ambiental das cidades, tendo como destaque o prêmio \"Capital verde Europeia\". A exemplo da iniciativa europeia, o Governo do Estado de São Paulo criou, por meio da secretaria do Meio Ambiente do Estado, programa que visa auxiliar os gestores municipais no sentido de direcionar estrategicamente a gestão ambiental, dado que inexistia uniformidade na condução das políticas ambientais dos municípios. Trata-se do Programa Município Verde Azul. Nasceu daí o interesse em estudar a relação existente entre os conceitos de governança no setor público e a teoria do agenciamento e sua relação com o Programa Município Verde Azul, onde há a classificação do desempenho apresentado pelos municípios por meio da pontuação (ranking) do programa. O objetivo geral desta pesquisa foi efetuar estudo exploratório sobre gestão Ambiental municipal e a influência dos prefeitos no desempenho dos municípios no Programa Município Verde Azul, observados sob a ótica dos interlocutores e da Teoria do Agenciamento. Os objetivos específicos foram explorar as características do papel dos gestores ambientais (interlocutores), e do principal executivo (Agente) com a finalidade de identificar seu grau de comprometimento com a gestão ambiental, expressa por meio de sua vontade política e participação na elaboração, condução e acompanhamento da gestão ambiental, enquanto agente contratado. Por meio de questionário (survey) enviado aos interlocutores do programa foi possível o agrupamento de fatores (análise fatorial) para as diretrizes que foram posteriormente utilizadas em análise de regressão linear múltipla, no intuito de comprovação do modelo estimado. Como resultado desta pesquisa foi possível identificar que o Agente influencia o sistema de gestão ambiental do município, bem como as notas obtidas no ranking do PMVA. / With the increase in world population in the twentieth century, there was an increase in the consumption of durable goods and food products, favored and facilitated by the process of expanding industries throughout the world, mainly due to the globalization process. In order to recover the environmental damage produced in deccades, some countries have chosen to adopt public policies for environmental management. The main focus was the Strategic Environmental management of cities. So were developed, in Europe, some programs for the environmental management of cities, having as a highlight the \"European Green Capital\" award. Following the example of the European initiative, the Government of the State of São Paulo created, through the state\'s environment secretary, a program which aims to help municipal managers to strategically direct the environmental management, due to the nonexistent uniformity in the conduct of environmental policies of the municipalities. It was called the Green Blue City Program. This was the origin of the interest in studying the relationship between the concepts of governance in the public sector and the theory of agency and it\'s relationship with the Green Blue City Program, where there is a classification of the performance presented by the municipalities through the score (ranking) of the program. The general objective of this research was to make exploratory study on environmental management and the influence of municipal mayors in municipalities in the Green Blue City Program from the perspective of the environmental managers (talkers) and Agency theory. The specific objectives are to explore the characteristics of the role of the environmental managers (talkers), and the Main Executive Officer (Agent) in order to identify their degree of commitment to environmental management, expressed through their political will and participation in the preparation, conduct and monitoring of environmental management, as an agent hired by the population. Through a questionnaire (survey) sent to the program\'s interlocutors, it was possible to group factors (factor analysis) to the guidelines that were later used in multiple linear regression analysis, intending to prove the estimated model. As a result of this research it was possible to identify that the agent influences the environmental management system of the municipality, as well as the marks obtained in the ranking of PMVA.

Made available in DSpace on 2016-03-15T19:26:12Z (GMT). No. of bitstreams: 1 Alexandre Rogerio da Silva.pdf: 444221 bytes, checksum: 93a299afd8c6e16987e2b9cb06ea71f0 (MD5) Previous issue date: 2014-01-28 / This study examines the involvement of funds of Venture Capital and Private Equity and the widespread use of stock options in IPOs (Initial Public Offering) in Brazil. The Agency theory, developed by Jensen and Meckling (1976), argues that the tools of controlling and incentive can behave as a complement of one another. Several studies conducted abroad and in Brazil analyzed the impact of monitoring funds of PE / VC of the performance of IPOs, however the literature is still scarce aimed at analyzing the strategies of incentives through stock options (ISOs) as a strategy of reducing the agency conflict. This study seeks to fill the gap found in Brazilian literature, analyzing the involvement of funds of VC / PE and generalization of incentive plans via stock options (ISOs) interact to predict the performance of IPOs in Brazil. The results suggest that companies backed by venture capital funds and private equity are more likely to use the widespread use of stock options for all employees. The results also suggest that companies backed by funds from Venture Capital and Private Equity have a CAR (Cumulative Abnormal Return) higher than companies that aren´t backed for this type of fund. / Este estudo analisa o envolvimento de fundos de Venture Capital e Private Equity e o uso generalizado de Stock Options nos IPOs (Oferta Publica Inicial) no Brasil. A teoria de Agência, desenvolvida por Jensen e Meckling (1976), argumenta que as ferramentas de controle e de incentivo podem comportar-se como complemento uma da outra. Diversos estudos realizados no exterior e no Brasil analisaram o impacto do monitoramento dos fundos de PE/VC no desempenho dos IPOs, porem ainda é escassa a literatura voltada a analisar as estratégias de incentivos via opções de compra de ações (ISOs) como estratégia para a redução do conflito de agência. Este estudo procura preencher a lacuna encontrada na literatura Brasileira, analisando como o envolvimento de fundos de VC/PE e a generalização de planos de incentivo via opções de compra de ações (ISOs) interage para prever o desempenho dos IPOs no Brasil. Os resultados sugerem que as empresas apoiadas por fundos de Venture Capital e Private Equity apresentam maior probabilidade de utilização de uso generalizado de Stock Options para todos os funcionários. Os resultados também sugerem que as empresas apoiadas por fundos de Venture Capital e Private Equity apresentam um CAR (Retorno Excendente Acumulado) superior do que as empresas que não possuem participação deste tipo de fundo.

Background/Discussion: Among investors, annual reports are used as a decision-making document to value a company. Many companies therefore use voluntary disclosure as a complement to statutory information in annual reports. Previous studies have examined what the underlying factors for voluntary disclosure are. These have among other things, resulted in factors such as size, country of origin and owner concentration, which has a significant impact on the amount of voluntary disclosure. Therefore, it is interesting to examine if there is a significant difference between the amount of voluntary disclosure in companies with controlled ownership versus management ownership. The selection is based on companies listed on the Swedish stock market Nasdaq Strockholm, Large Cap and Small Cap. Purpose: This comparative study is aiming to investigate differences in the amount of voluntary disclosure between companies with controlled ownership and management ownership. The purpose is to create a deeper understanding and increase awareness of the ownership structure's impact on voluntary information. Method: A quantitative method has been used for the study and empirical data has been collected through observations of annual reports. The collected data has then been assessed according to a valuation index designed for the study. The index has been adapted to both swedish and international regulations. The study has then used scatterplots and a t-test to measure whether or not there is a significant difference in the amount of voluntary disclosure between the two owner concentrations. Result: Based on the study's sample, there is no significant difference in the amount of voluntary disclosure between control-owned and management-controlled companies. Control-owned companies tend to report more information about accidents than managementcontrolled companies. The management-controlled companies in the study tend to report more information on marketing than control-owned companies

本研究探索臺灣企業目前內部稽核實務現況，並研究影響臺灣企業自願設置內部稽核的因素。 　　經理人、股東、債權人都是與公司有利害關係的個體，唯各個體間的利害並不一致。股東人數愈多，股東與經理人間利害衝突的程度可能愈大；董監事持股比例愈低，股東與董監事經理人之間利害衝突的程度可能愈大；企業舉債愈多，債權人與股東之間利害衝突的程度可能愈大；此外，公司規模愈大，經理人、股東、債權人之間利害衝突的程度可能愈大。內部稽核調查、評估內部控制制度之缺失及衡量營運之效率，適時提供改進建議，確保內部控制制度得以持續有效實施，可協助管理階層（經理人）履行其責任，可降低他們與股東、債權人的利害衝突。故本研究調查內部稽核的現況，並探討其設置是否受經理人、股東、債權人之間利害衝突的影響，申言之，本研究探討股東人數的多寡、董監事持股比例、企業舉債情形及公司規模是否與企業自願設置內部稽核有關。 　　本研究運用代理理論，分析臺灣1993年的樣本上市公司及外商公司，經Mann-Whiney U及Logistic Regression檢定，發現：股東人數的多寡及企業舉債情形與公司自願設置內部稽核無關；董監事持股比例與公司自願設置內部稽核，存在反向相關，但並不顯著；而公司規模與公司自願設置內部稽核，存在顯著的正相關。此種現象顯示：公司規模是企業設置內部稽核最主要考量的因素。當公司規模增加時，可能的財富移轉金額增大，另一方面，許多建立內部稽核的成本是固定的，是以，相同之內部稽核的結構與功能下，因規模經濟而產生之效益對規模較大的企業而言是較大的。此外，當公司規模不斷擴張，業務日益複雜，高階管理當局有效掌握與控制各部門、各分支機構作業情況的程度，也往往日益降低，因此，設置一個地位超然，能幫助其了解，進而評估整個企業運作的內部稽核之需求，也就不斷升高。

每月公告營收額實施由來已久，過去文獻之研究，其實證結果大多具有資訊內涵，惟該資訊之允當性如何及其與會計師簽證數之差異如何均未曾加以探討。本研究之目的乃在探討公告營收額與會計師簽證數間之差異狀況，並試圖尋求解釋該差異之因素與解釋模型。 　　本研究主要分為二部份：一為目前差異情形之分析，一為假說之檢定。文中以代理理論為基礎，導出董監事持股比例、經理人持股比例、長期負債權益比、總資產金額、已上市年度數、以及簽證方式等六個代理變數，並加入產業變數進行分析，以尋求最佳之解釋模型。 　　研究結果顯示：（一）敘述性統計顯示實施查核程序之調整金額常高於執行核閱程序之調整金額，在調整金額之方向則調低營收額之次數高於調高營收額之次數，而調整門檻粗略估計約為10萬元左右，調整金額之百分比大多在簽證數之20%以下。（二）迴歸分析實證結果得知：(1)董監事持股比例與差異數有顯著關係，但董監事持股比例愈高，差異數愈小。(2)經理人持股比例與差異數幾乎無關，其原因可能為經理人持股普遍太低，操縱營收額可能對其持有或出售公司股票獲利之誘因不大，也可能是因為營收額之允當與否，代表經理人是否盡了代理人之職責，若有太大差異可能會影響其報酬。(3)長期負債權益比與差異數幾乎無關，其原因可能為債務合約關注之重點為淨利、流動比率、利息保障倍數、抵押品等因素，而對營收額之允當性可能沒有規定或監督。(4)公司總資產額愈大，差異數愈大，此與假說相反，其原因可能為公司愈大，其業務較為複雜，以致產生差異之機率增高，再者公司設置監控系統之成本在目前國內證管會之要求下已固定，且其成本於上市公司並非重大，以致考慮成本效益之情形大為降低。(5)公司上市愈久，差異數愈小，此與假說相符，換言之，公司之內部控制愈好，差異愈小。(6)簽證方式不同，差異數不同，查核之差異高於核閱之差異，此與假說相符。

本論文乃針對國營事業可支配現金流量的代理問題及可支配現金流量高低 對企業投資行為的影響加以探討。在研究方法上，由於受限於樣本家數， 對於可支配現金流量大小、投資種類及規模和企業特質等方面只能作敘述 性統計分析，而有關投資行為方面，則利用個案分析法及人員訪談方式得 到的資料，進行相關研究，研究結果經整理得到以下幾點： 1.以成長機 會和可支配現金流量兩構面將國營事業分群，可分成三個群體，其中台糖 公司、台肥公司及中石化公司為低成長機會且擁有高可支配現金流量，台 電公司、中油公司、中鋼公司為中度可支配現金流量群體，而中船公司、 台機公司、中華工程公司等三家則為低度可支配現金流量群體。2.高可支 配現金流量群體的國營事業，平均而言，其" 營業內他營業費用 "支出比 例較高，且管理費用增加的速度較快。3.國營事業可支配現金流量增加時 ，其" 營業內其他營業費用 "亦會增加。4.管理費用較低的國營事業，大 幅降低其可支配現金流量，可減少管理者的權衡性行為，因此 " 營業內 其他營業費用 "會下降。5.管理費用較高的國營事業，降低其可支配現金 流量，並無法降低其" 營業內其他營業費用 "。6.高可支配現金流量群體 的國營事業，平均而言，其總投資支出比例的增加速度較快。7.降低成長 型國營事業的可支配現金流量，不會抑制其總投資支出比例，該類型國營 事業會透過金融市場，籌措投資所需的資金。8.高可支配現金流量的國營 事業，其非計劃型投資支出增加率較快。9.高可支配現金流量群體的國營 事業投資時較會依賴內部資金，會保留較多的舉債能力，其負債比率會較 低，且會降低此一比率。10.高可支配現金流量群體的國營事業，風險迴 避程度較高，較會依賴短期負債，較不願舉長期負債。11.企業風險較低 的國營事業，較易產生高可支配現金流量。

The explosion of information and information technology has led many firms to evolve a dispersed product development process with people and organizations spread throughout the world. To coordinate such dispersed processes managers attempt to establish a culture that implicitly rewards product development teams based on their ability to perform against a set of strategic metrics such as customer satisfaction, time to market, defect reduction, or platform reuse. Many papers have focused on selecting the right metrics and establishing the culture. In this paper we focus on a practical method to fine-tune a firm's relative emphasis on the metrics that they have chosen. In particular, we seek to advise a firm whether to increase or decrease their emphasis on each metric such that the change in emphasis improves profits. Using a thermostat analogy we apply an adaptive control feedback mechanism in which we estimate the incremental improvements in priorities that will increase profits. Iterations of adaptive control seek to maximize profits even if the environment is changing. We demonstrate the metric thermostat’s use in an application to a firm with over $20 billion in revenue. In developing the metric thermostat we recognize that there are hundreds of detailed actions, such as the use of the house of quality and the use of robust design, among which the product development team must choose. We also recognize that they will act in their own best interests to choose the actions that maximize their own implicit rewards as determined by the metrics. Management need not observe or dictate these detailed actions, but rather control the process by establishing the culture that sets the implicit weights on the metrics. The thermostat works by changing those implicit weights. We define the problem, introduce the adaptive control mechanism, modify “agency” theory to deal with incremental changes about an operating point, and derive methods that are practical and robust in light of the data that firms have available. Our methods include statistical estimation and internal surveys. The mathematics identify the critical few parameters that need be determined and highlight how to estimate them. Both the measures and the estimation are illustrated in our initial application to a large officeequipment firm. The metrics thermostat suggests that this firm has about the right emphasis on timeto- market, but has overshot on platform reuse and has lost its focus on customer satisfaction. We describe how the firm reacted to the recommendations and changed its organization. We describe additional ongoing applications with the US Air Force, the US Navy, and a major automobile and truck manufacturer. / This research was funded by the Center for Innovation in Product Development (CIPD) and the International Center for Research on the Management of Technology (ICRMOT), M.I.T.

Abstract Purpose: A part of this research is to explore if there are partnership firms that voluntarily get an audit of their business. The purpose is to understand and explain why these partnership firms have chosen to get an audit of their business voluntarily. Additionally, the authors research how external stakeholders, such as creditors, view and assess partnership firms that do not execute an audit of their accounts and reports. Method: To initiate this research, the authors conducted a telephone survey as a pre-study, to assure the viability of this research. As a major part of this research study, qualitative interviews with partnership firms, banks and the Swedish Tax Agency have been conducted to obtain professional opinion in the subject of interest. Previous researches are presented to provide a broader perspective of the debate. Frame of Reference: The authors present an extensive background to auditing and accounting. Stakeholder model and agency theory have been applied to facilitate in understanding the relationship between a partnership firm and its stakeholders. Advantages and disadvantages of auditing, as well as the concept of voluntary auditing are presented to facilitate a discussion of the motives of voluntarily executing an audit firms. Conclusion: After extensive research the authors have identified and determined the most probable motives of voluntary audits as well as understood how these external stakeholders view and assess these partnership firms that do not execute an audit of their accounts and reports. The authors can after a broad research conclude that partners’ central motives to voluntary auditing is to seek the value that is added through it, as the firm obtains professional assistance to raise the credibility of the firm’s financial reports. Auditing frees them from additional burden and time to manage the work related to accounting records and enables them to devote more time to the core business. Through an audit, partners’ quest for orderliness is fulfilled. Moreover, indications have been seen that partners are open to voluntarily execute an audit to achieve a sense of security in relation to the other partners. Another essential motive to why partners voluntarily execute audits is to be assured that there are no significant inaccuracies or errors in their book-keeping. Overall, partners’ intentions of getting an audit of their accounts and reports are to gain an overview of the business as well to obtain enhanced business image externally. Creditors are concerned about a firm’s ability to reimburse the obligation. In a newly started firm, banks require annual reports, forecasts and budgets ensure the firm’s solvency. The Swedish Tax Agency receives audit reports from auditors that guide them with hints and directions on what to assess further. Moreover, the Swedish Tax Agency performs tax audits on firms, whereby they conduct an assessment to ensure that the accounts and other documents are in accordance with what is declared to them. / Sammanfattning Syfte: Avsikten med denna uppsats är att utforska om det finns handelsbolag som frivilligt upprättar revision i sin affärsverksamhet. Syftet är att få förståelse för samt förklara de bakomliggande motiven till handelsbolags val av frivillig revision. Författarna utforskar ytterligare hur externa parter, såsom kreditgivare samt skatteverket, granskar och ser på handelsbolag som inte upprättar revision på sin verksamhet. Metod: Författarna genomförde en förstudie i form av en telefonenkät, för att försäkra sig om att denna studie är genomförbar. För att erhålla en professionell åsikt kring ämnet i fråga, har denna studie till största del bestått av kvalitativa intervjuer med respondenter från delägare av handelsbolag, banker och skatteverket. Tidigare studier är även presenterade för att tillföra debatten ett bredare perspektiv. Referensram: Författarna ger en omfattande beskrivning av redovisning och revision. Intressentmodellen och agentteorin har tillämpats i syfte att underlätta förståelsen av relationen mellan företag och dess intressenter. Dessutom beskrivs för- och nackdelar av revision för att underlätta diskussionen kring motiven till frivillig revision i handelsbolag. Slutsats: Författarna har efter omfattande forskning fastställt de troligaste motiven till frivillig revision samt fått en djupare förståelse för bankernas och skatteverkets ståndpunkt och granskning av handelsbolag som inte är revisionspliktiga. Sammanfattningsvis kan författarna hävda att grundmotiven till frivillig revision är värdet som den tillför, då bolagen erhåller professionell samråd som höjer redovisningens trovärdighet i bolaget. Revision underlättar för delägarna då de inte behöver ta på sig bördan av att tillägna tid och kraft på att själva utföra bokföringen. Detta tillåter delägarna i sin tur att ägna mer tid till själva kärnverksamheten. Genom revision, fullgörs delägarnas strävan efter ordning och reda i bolaget. För övrigt har man sett indikationer på att delägarna är positivt inställda på att frivilligt upprätta revision i handelsbolagen, då revisionen bidrar till att de erhåller en känsla av trygghet. Ett annat motiv, är att revisionen försäkrar dem om det inte förekommer väsentliga felaktigheter eller misstag i boksluten. Delägarnas främsta avsikt till användandet av revision kan i det stora hela summeras till att de får en översiktsbild av sina bolag, såväl som att de erhåller en kvalitetsstämpel och därmed en förhöjd bild av bolaget utåt sett. Kreditgivare är angelägna över bolagens återbetalningsförmåga. Därför kräver banken att nystartade bolag ska framföra sin årsredovisning, budget och framtida prognoser, för att försäkra sig om och fastställa deras återbetalningsförmåga. Skatteverket mottar årsredovisningar från revisorer, som med fördel förser skatteverket med råd och vägledning kring eventuell vidare granskning i bolagen. Skatteverket utför därtill skatterevision, genom att de granskar bolagen i syfte att intyga att de presenterade räkenskaperna och rapporterna överensstämmer med det som har deklarerats och kommit till skatteverkets förfogande.

Slopandet av revisionsplikten har lett till att små bolag står mellan valet att anlita revisor eller inte. Studiens syfte har varit att utforska hur den upplevda nyttan med revision påverkar valet att anlita revisor eller inte för etablerade och nyetablerade bolag. Undersökningen genomfördes genom en kvalitativ undersökningsmetod vars syfte var att få en djupgående förståelse för vilka faktorer som påverkar valet att anlita eller inte anlita en revisor i etablerade samt nyetablerade bolag.  Genom intervjuer har studien undersökt vilka faktorer ägarna i både etablerade och nyetablerade anser påverkar valet att anlita revisor. Studiens teoretiska referensram är baserad på agentteorin, legitimitetsteorin, institutionellateorin samt intressentteorin. Referensramen ligger sedan till grund för insamlingen av empiri och genomförande av analysen. Den upplevda revisionsnyttan kunde analyseras genom att vi identifierade olika faktorer som anses påverka valet av att anlita revisor. Enligt studien kan vi inte påvisa någon åtskillnad angående revisionens upplevda nytta mellan etablerade och nyetablerade bolag. Studien visar indikationer på att faktorer som kunskapstillförsel, förbättring, försäkring, tradition, trygghet och legitimitet förklarar vad ägarna anser vara nyttan med revision. Vidare är dessa faktorer bidragande orsaker till att etablerade och nyetablerade bolag väljer att anlita en revisor. / The removal of the auditor requirement has led to the fact that a small company stands between hiring an auditor or not. The purpose of the study was to explore how the perceived usefulness of auditing affects the choice of hiring an auditor or not, for established and new established companies. The survey was conducted through a qualitative research method whose purpose was to gain an in-depth understanding of the factors that influence the above mentioned choice regarding established and new established companies. Through interviews, the study examined the factors the owners in both established and new established companies consider to affect the choice to hire auditor. The theoretical framework is based on agent theory, legitimacy theory, institutional theory and stakeholder theory. The framework is the basis for the collection of empirical data and the analysis. The perceived usefulness of hiring an auditor could be analyzed in that we identified various factors considered to influence the choice of hiring an auditor. According to the study, we can not show any distinction regarding auditing perceived benefit between established and newly established companies. The study shows indications that factors such as the supply of knowledge, improvement, insurance, tradition, security and legitimacy explains what the owners consider to be the benefits of auditing. Furthermore, these factors are contributing causes in why established and newly established companies choose to hire an auditor.

Private Banking är en banktjänst för förmögna individer och företag som syftar till att hjälpa dem med förvaltning av deras kapital men även andra tjänster såsom hjälp med deklarationer. Storbanker idag kämpar med att återfå kunders förtroende efter finanskrisen 2008 och fokusen på riskhantering har blivit viktigare. Kunder har blivit mer känsliga för risker och därmed försöker banker dra fördel av detta genom att skapa värde i riskhanteringsprocessen. I detta värdeskapande eftersträvar man en bra relation till kunden som därmed kan generera i ökade marknadsandelar.  Vår problemformulering i uppsatsen blir då följande: ”På vilket sätt kan den svenska storbanken Nordea öka sina marknadsandelar inom Private Banking med hjälp av riskhantering?” Syftet med vår uppsats blir därmed att få en djupare inblick i hur Nordeas Private Bankingtjänst arbetar med riskhantering och hur det påverkar deras marknadsandelar. För att kunna få denna förståelse har vi genomfört en kvalitativ studie i form av en fallstudie på Senior Private Banking Managern på Nordea. Valet av Nordea grundar sig på att de vann pris för bästa aktör i Norden samt att de är den största finanskoncernen i Norden. I uppsatsen har vi använt oss av en abduktiv ansats för att kunna få fram förståelse mellan vår teori och empiri. Slutsatsen i denna uppsats är att det är kommunikation av risker som är den viktigaste biten i riskhanteringen för att kunna öka marknadsandelar samt att kunna göra en korrekt risk- samt kundprofilering. Om detta görs på rätt sätt kan Nordea som storbank och koncern skapa förtroende samt värde för kunden som resulterar i kundnöjdhet. Agentteorin som bland annat regleras av fast lön resulterar dessutom i att rådgivaren tänker på kundens behov i första hand och gör att riskhanteringen fungerar. Vårt bidrag med denna studie är att vi har visat att Nordeas arbetssätt med riskhantering är värdeskapande för kunden och är en bidragande faktor till att deras ökande marknadsandelar. / Private Banking is a banking service for wealthy individuals and companies that aims to provide help with the management of their capital but also other services such as help with declarations. Today large banks are fighting to regain their customers’ trust after the financial crisis of 2008 and the focus on risk management has become increasingly important. Customers have become more sensitive to risks and consequently banks are trying to adapt to this and create value in the risk management process. In this value creation the aim is to have a good relationship to the customer, which in turn can generate into increasing market share. Our problem formulation therefore becomes the following in the thesis: ”In what way could the Swedish large bank Nordea increase their market share within Private Banking through risk management?”  The purpose with our thesis is to get a deeper insight in how Nordea is working with risk management and how it affects their market shares. To get this understanding we have done a qualitative study in terms of a case study on the Senior Private Banking Manager in Nordea. The choice of Nordea is based on the fact that they won prize for best provider of Private Banking services in the Nordic together with being the largest financial group in the Nordic. In the thesis we have used an abductive approach to get the understanding between our theory and empirics. The conclusion of this thesis is that communication of risks is one of the most important parts in the risk management to be able to increase market shares together with being able to do a correct risk and customer profiling. If this is done in the right way, Nordea as a large bank and financial group, could create trust and value for the customer that can result in customer satisfaction. The agency theory that among other things is regulated by fixed salary results in that the advisor thinks about the customer needs in first place and therefore results in an effective risk management work. Our contribution with this thesis is that we have shown that the way Nordea is working with the risk management is value creating for the customer and is contributing to an increase in their market shares.