Il y eut sans doute deux Jung. Celui qui s’adressa à son époque, psychiatre, théoricien d’une psychologie de l’inconscient, et celui qui vécut la nuit, solitaire, homme de l’ombre, consignant ses expériences « secrètes » (visions, rêves, dialogues avec l’âme) dans un ouvrage qui ne fut jamais publié de son vivant : le LIVRE ROUGE. Jung tente d’y traduire les « inexprimables » régions de la psyché dont les cratères s’ouvrirent ainsi à lui, lieux d’exils et de découvertes, comme si s’était révélé, à travers eux, le plus incandescent langage de l’inconscient. La somme de ces retranscriptions donne un livre polymorphe, endiablé par des images, des incantations, des dialogues avec les morts. Sous l’emprise totale de l’imaginaire, Jung décrit une extravagante déambulation intérieure, une généalogie vivante des métamorphoses de l’âme, une odyssée des morts. Et même une cosmologie. De quoi le LIVRE ROUGE pourrait-il donc être, dans ces conditions, le témoignage ? En quel sens a-t-il pu constituer, comme Jung le confiera en fin de vie, le noyau de tous ses travaux ? Un livre sauvage et halluciné peut-il véritablement donner lieu aux principes méthodologiques et thérapeutiques d’une psychologie de l’inconscient ? Est-ce l’occasion d’y découvrir le propre d’un langage primitif de la psyché, un langage de la « nuit » ? Est-il un pas de côté, en direction de l’Orient, afin d’adapter notre approche de l’inconscient aux principes d’une sagesse ou d’une mystique ? Existerait-il donc une psychologie, fondée sur un tel rapprochement, dont les principes puissent irriguer, comme une seule et même vague, les plaines de l’Orient et de l’Occident ? Y trouverait-on l’invitation à recomposer des affinités avec les pratiques divinatoires ? Si nous tentons de relier la science empirique de Jung à la cosmogonie décrite par le LIVRE ROUGE, serions-nous alors en mesure de fouler le sol (racines historiques et socle épistémologique) d’une psychologie cosmique ? Est-il en effet possible d’ajuster les concepts traditionnels de l’inconscient aux ivresses d’une cosmologie primitive et imaginaire ? Serait-ce là le projet, à entrevoir et définir, d’une cosmologie de l’inconscient ? / There were without doubt two Jung. The one who lived in his time, the psychiatrist, theorist of a psychology of the unconscious, and the one who lived at night, man of the shadows, recounting his “secret” experiences (visions, dreams, dialogues with the soul) in a book that was not published during his lifetime : the RED BOOK. In it, Jung tries to articulate the “inexpressible” regions of the psyche whose craters opened up to him in this manner, places of exiles and of discoveries, revealing the most incandescent language of the unconscious. The result is a polymorphous work, a frenzy of images, incantations and dialogues with the dead. Under the total control of an imaginary world, Jung describes an extravagant inner journey, a live genealogy of the metamorphoses of the soul, an odyssey of the dead. And even more : a cosmology. As such, what is the RED BOOK thus an account of ? In what way does it represent, as Jung revealed at the end of his life, the nucleus of his lifetime work ? Can a book that is wild and hallucinatory truly engender methodological and therapeutic principles of a psychology of the unconscious ? Does it provide the opportunity to discover the characteristics of a primitive language of the psyche, a language of the “night” ? Is it a sidestep towards the Orient, so as to adapt our approach of the unconscious to the principles of a wisdom or a mystical way ? Does a psychology therefore exist, founded on this analogy, whose principles can irrigate, like a single and only wave, the plains of the Orient and of the Western world ? Does it provide us an invitation to reconstruct an affinity with the practice of divination ? If we try to connect Jung’s empirical science with the cosmogony described by the RED BOOK, would we be able to walk on the ground (the historical roots and epistemological base) of a cosmic psychology ? Is it in fact possible to adjust the traditional concepts of the unconscious to the exhilaration of a primitive and imaginary cosmology ? Would this be the project, to discern and to define, that underpins a cosmology of the unconscious ?

OPSOMMING Heteroseksuele interaksie word deur adverteerders in televisieadvertensies aangewend en die doel van die studie was om te bepaal hoe kykers dit ervaar. Data is ingesamel deur `n aantal advertensies aan skoolkinders te vertoon waarna onderhoude gevoer is om vas te stel hoe die kinders die advertensies ervaar het. Daar is van konsepte vanuit die analitiese sielkunde gebruik gemaak om kodes te identifiseer. Die navorser het deur die tegniek van inhoudsontleding die voorkoms van manifestasies van die kontraseksuele komplekse in die onderhoude bestudeer. Daar is bevind dat die erotiese aspekte van die konraseksuele komplekse by voorkeur in die bestudeerde advertensies aangewend is en dat deelnemers daarop gelet het. SUMMARY The purpose of this study was to investigate a style of advertising from the perspective of the Analytical Psychology. The style involves the depiction of a young man and woman in a state of interaction with one another. In an attempt to understand how the viewer experiences this, concepts from the Analytical Psychology of C.G. Jung were used. Jung claimed that the psyche contains constructs which he termed archetypes. Archetypes are ideas and predispositions, organisms are born possessing these. If the theory is correct, it can be assumed that these constructs will influence human behaviour. The archetypes responsible for initiating heterosexual interest are called the anima and the animus. The prevalence of different aspects of these in four television commercials as experienced by participants during interviews was studied by means of content analysis. Sexual manifestations were found to be the most prominently used aspects of the anima and the animus to market the advertised products. / PSYCHOLOGY / MA(SS) (PSYCHOLOGY)

OPSOMMING Heteroseksuele interaksie word deur adverteerders in televisieadvertensies aangewend en die doel van die studie was om te bepaal hoe kykers dit ervaar. Data is ingesamel deur `n aantal advertensies aan skoolkinders te vertoon waarna onderhoude gevoer is om vas te stel hoe die kinders die advertensies ervaar het. Daar is van konsepte vanuit die analitiese sielkunde gebruik gemaak om kodes te identifiseer. Die navorser het deur die tegniek van inhoudsontleding die voorkoms van manifestasies van die kontraseksuele komplekse in die onderhoude bestudeer. Daar is bevind dat die erotiese aspekte van die konraseksuele komplekse by voorkeur in die bestudeerde advertensies aangewend is en dat deelnemers daarop gelet het. SUMMARY The purpose of this study was to investigate a style of advertising from the perspective of the Analytical Psychology. The style involves the depiction of a young man and woman in a state of interaction with one another. In an attempt to understand how the viewer experiences this, concepts from the Analytical Psychology of C.G. Jung were used. Jung claimed that the psyche contains constructs which he termed archetypes. Archetypes are ideas and predispositions, organisms are born possessing these. If the theory is correct, it can be assumed that these constructs will influence human behaviour. The archetypes responsible for initiating heterosexual interest are called the anima and the animus. The prevalence of different aspects of these in four television commercials as experienced by participants during interviews was studied by means of content analysis. Sexual manifestations were found to be the most prominently used aspects of the anima and the animus to market the advertised products. / PSYCHOLOGY / MA(SS) (PSYCHOLOGY)

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<p>The purpose of this paper is to study the connection between Taoism and analytical psychology. This is done by descriptive text analysis of post-jungian literature. Often mentioned when searching for the inspirations and influences on analytical psychology we find references to alchemy, Buddhism, Gnosticism, Hinduism and the hermetic tradition. More seldom do we meet any references to Taoism. My aim is to investigate what gravity do the post-jungians attach to the taoism influence on C.G. Jung´s analytical psychology. This paper will also argue that Taoism is an underestimated influence in the development of the analytical psychology.</p><p>Keywords: Analytical psychology, Jungian psychology, Taoism, Tao, Richard Wilhelm, synchronicity, C.G. Jung, analytisk psykologi, jungiansk psykologi</p>

Denna uppsats berör hur C. G. Jungs arketypteori används i tolkandet av filmen Sagan om Konungens Återkomst. Valda scener analyseras där arketyper identifieras och deras roller förklaras. Även annan symbolik som kan delge åskådaren av filmen en större mening med både berättelsen och arketypernas funktioner presenteras. Mytens betydelse för oss människor vävs samman med exempel från det verkliga livet för att delge en större förståelse för vad uppsatsen vill säga läsaren. Klassiska hjältar som ställs mot osannolika hjältar. Filosoferande om individuell eskatologi och diskussion om härarföraretalens mening är några exempel på vad J.R.R. Tolkiens klassiska berättelse, här i Hollywoods tappning, egentligen har att säga oss.

The purpose of this paper is to study the connection between Taoism and analytical psychology. This is done by descriptive text analysis of post-jungian literature. Often mentioned when searching for the inspirations and influences on analytical psychology we find references to alchemy, Buddhism, Gnosticism, Hinduism and the hermetic tradition. More seldom do we meet any references to Taoism. My aim is to investigate what gravity do the post-jungians attach to the taoism influence on C.G. Jung´s analytical psychology. This paper will also argue that Taoism is an underestimated influence in the development of the analytical psychology. Keywords: Analytical psychology, Jungian psychology, Taoism, Tao, Richard Wilhelm, synchronicity, C.G. Jung, analytisk psykologi, jungiansk psykologi

This study in Old Testament exegesis is focused on two interpretations of three central passages in the book of Job, by C.G. Jung in Answer to Job (1952) and Leo Perdue in Wisdom in Revolt – Metaphorical Theology in the Book of Job (1991). The study examines the questions addressed to the book of Job by Jung and Perdue respectively, and the expectations that are imbedded in their readings. The concepts of "horizon of expectation" and "gaps" from Reception theory are central to the interpretation.  More particularly, the study examines the interpretations by Jung and Perdue of two passages in the book of Job where there is a verbal confrontation between Job and God, and the very last sequence of the book, the epilogue. These scenes also represent what W. Iser calls "gaps" (Leerstellen) in the narration, ambiguous passages, designed to activate the reader’s participation in the interpretation of a text. In the study, the horizon of expectations of Jung and Perdue respectively, is outlined and compared. The results show that, while the theologian Perdue is interested in the psychological aspects of Job’s process in relation to God, Jung, the psychologist, paradoxically is focused on the theological question of God’s character and being.  The study’s point of outlook is that in each interpretation of a text, the reader’s horizon of expectation is embedded. When it comes to Bible commentary, layers of historical contexts and theological tradition shape the interpretative work. Nevertheless, each reader also confronts the text anew while reading, within the frames of his own experiences and expectations.