[pt] Este trabalho se propõe a orientar como utilizar de forma conjunta e complementar os conceitos de Estratégia Empresarial e Finanças, mais especificamente da Teoria de Opções Reais, uma moderna teoria de análise de investimentos sob incerteza. Nas empresas vem coexistindo dois sistemas para a alocação de recursos: o planejamento estratégico e a orçamentação de capital, em geral, o primeiro define as iniciativas estratégicas e o segundo faz a verificação de viabilidade econômico-financeira destas iniciativas. Entretanto, muitas vezes a intuição vai contra as análises financeiras tradicionais. Além disso, a complexidade da tomada de decisão estratégica em um ambiente de incerteza vem crescendo em função do acelerado dinamismo do mercado e da infinidade de oportunidades que aparecem em um mundo altamente globalizado e conectado. Portanto, a união dos conceitos atualmente dispersos nestes dois sistemas é de fundamental importância para a deliberação e execução de estratégias consistentes e lucrativas. A Teoria de Opções Reais, cujas características se aproximam mais da realidade estratégica por considerar as flexibilidades gerenciais e não ter a abordagem passiva das ferramentas tradicionais, aparece, então, como uma resposta a esta necessidade de aproximação. Neste contexto, esta dissertação busca analisar a contribuição desta teoria à Estratégia Empresarial e construir um modelo que aproxime estes dois campos de estudo e direcione a prática de planejamento e execução de investimentos estratégicos. / [en] This work intends to give guidance on how to use jointly and complementarily the concepts of Corporate Strategy and Finance, specifically the Theory of Real Options, a modern theory of investment analysis under uncertainty. In corporate practice are co-existing two systems for resource allocation, strategic planning and capital budgeting. Usually the first defines the strategic initiatives and the second checks the economic viability of these initiatives. However, intuition often goes against the traditional financial analysis. Moreover, the complexity of strategic decision making in an uncertain environment is growing rapidly as a function of market dynamics and the myriad of opportunities that appear in a highly globalized and connected world. Therefore, the union of these two concepts currently dispersed in these systems is of fundamental importance for the deliberation and execution of consistent and profitable strategies. Real Options Theory, whose characteristics are closer to reality by considering the strategic and managerial flexibility and not having the passive approach of traditional tools, then appears as a response to this need for approximation. In this context, this dissertation seeks to analyze the contribution of this theory to business strategy and build a model that combines these two fields of study and directs the practice of planning and execution of strategic investments.

Sweden is a main extractor of natural resources, leading the exploitation of forestry in Europe. Forestry counts for ten percent of exported goods from Sweden and has the most significant trade balance of all industrial categories. Forestry is a branch that has remained traditional for a long time and has not actually been the focus for research in this field. Internal control is implemented in all Swedish companies to protect company assets and minimise risk. The aim of International business strategies is mainly to achieve success on the international market. Through a qualitative single case study, with empirical data extracted from interviews and observations, conclusions were drawn. The interaction between the two terms internal control and international business strategy are investigated, and results show that they do indeed relate to each other. Another finding was that the sampled forestry company, SCA centralised administrative functions to improve Internal control had affected their International business strategy positively and their international subsidiaries could focus on remaining main tasks. In conclusion, the forestry benefit from having centralised administrative functions to improve efficiency and decentralise departments such as sales to drive revenue abroad.

Diante do aumento da concorrência e da complexidade dos projetos e especificidades dos serviços business-to-business, o empreendedor pode adotar estratégias corporativas para manter a competitividade e superar barreiras comerciais para atuar em novos mercados e acessar clientes de grande porte, por meio, por exemplo, de alianças estratégicas, ou seja, acordos de cooperação entre empresas para o compartilhamento de riscos e investimentos, complementaridade de competências e acesso a recursos, mercados e clientes não disponíveis de forma independente. No entanto, tais alianças, ao mesmo tempo que apresentam oportunidades como ampliação do mercado e do escopo de atuação, também implicam riscos corporativos para os agentes envolvidos, especialmente o pequeno empreendedor quando associado a uma empresa de grande porte. Este estudo tem como finalidade propor uma estrutura para analisar os principais riscos corporativos envolvidos no processo de formação e ao longo da aliança estratégica entre uma empresa de pequeno porte e uma empresa de grande porte. Para tanto, realizou-se um estudo de caso único com base no processo de formação e desenvolvimento da aliança estratégica firmada entre a Gestiona, consultoria brasileira de pequeno porte que atua no setor de gestão da inovação para empresas fixadas em território nacional de todos os portes e setores, e a PricewaterhouseCoopers (PwC). Sendo assim, este estudo identifica os elementos estruturais da aliança estratégica entre a Gestiona e a PwC, bem como os principais riscos corporativos, com forte ênfase para o relacionamento interpessoal, além de propor uma estrutura de riscos corporativos para análise de contextos correlatos. Por fim, também é objeto de investigação deste estudo o nível de maturidade dessa aliança estratégica. / Faced with increased competition and complexity of the projects and specificities of business-to-business services, the small entrepreneur can adopt corporate strategies to remain competitive and overcome trade barriers to operating in new markets and access large clients through, for example, strategic alliances, that is cooperation agreements between companies with risk-sharing objectives and investments, complementary skills and access to resources, markets and customers not available independently. However, such alliances, while presenting opportunities such as market expansion and scope of action, also imply corporate risks for the agents involved, especially the small entrepreneur when associated with a large company. This study aims to propose a structure to analyze the main corporate risks involved in the training process and throughout the strategic alliance between a small company and a large company. A single case study was carried out based on the training and development process of the strategic alliance signed between Gestiona, a small Brazilian consultancy that operates in the innovation management sector for companies established in national territory of all sizes and sectors, and PricewaterhouseCoopers (PwC). Thus, this study identifies the structural elements of the strategic alliance between Gestiona and PwC, as well as the main corporate risks, with a strong emphasis on interpersonal relationships, as well as proposing a corporate risk structure to analyze related contexts. Finally, the study also investigates the level of maturity of this strategic alliance.

Submitted by Evandro Gabarra (evandro.gabarra@gmail.com) on 2013-05-24T17:33:43Z No. of bitstreams: 1 MVNO_Brasil_Gabarra_FINAL_digital.pdf: 2797299 bytes, checksum: eac7caeababa2003a3b258a792a1eb42 (MD5) / Approved for entry into archive by Suzinei Teles Garcia Garcia (suzinei.garcia@fgv.br) on 2013-05-24T17:37:15Z (GMT) No. of bitstreams: 1 MVNO_Brasil_Gabarra_FINAL_digital.pdf: 2797299 bytes, checksum: eac7caeababa2003a3b258a792a1eb42 (MD5) / Made available in DSpace on 2013-05-24T17:48:21Z (GMT). No. of bitstreams: 1 MVNO_Brasil_Gabarra_FINAL_digital.pdf: 2797299 bytes, checksum: eac7caeababa2003a3b258a792a1eb42 (MD5) Previous issue date: 2013-04-24 / O modelo de negócio MVNO, acrônimo em inglês para operadoras móveis virtuais, foi introduzido no Brasil em Novembro de 2010 por uma regulamentação específica, visando aumentar a qualidade dos serviços e a competição entre as empresas do setor de Telecomunicações Móveis. O objetivo deste estudo é avaliar o fenômeno MVNO em seu estágio atual de adoção no Brasil, contrapondo as óticas dos atores de mercado, às teorias de Cadeia de Valor (PORTER, 1985), e decupagem da Cadeia de Valor (CHRISTENSEN et al, 2001; ANDERSON; WILLIAMS, 2004). Por se tratar de um fenômeno intrinsecamente ligado à desagregação de atividades de valor, em uma indústria originalmente verticalizada, a análise se concentrou nessa dinâmica, mas não se limitou a ela: o estudo também traz comparações com casos de MVNO estudados em diversos países e outras referências teóricas do campo da Tecnologia da Informação e Comunicação, tais como Economia da Informação (SHAPIRO; VARIAN, 1999), Inovação Disruptiva (CHRISTENSEN; BOWER, 1999), e Dimensões da Inovação (SAWHNEY et al, 2011). A pesquisa se baseou nas categorias conceituais da Abordagem Multinível (POZZEBON; DINIZ, 2011) – Contexto, Processo e Conteúdo – buscando conhecer os perfis e interesses de cada Grupo Social Relevante e a negociação entre os envolvidos. A partir dessa articulação, foi possível compreender o fenômeno e algumas de suas consequências para o cenário brasileiro de Telecomunicações Móveis, destacando-se entre os resultados encontrados: as linhas gerais da nova Cadeia de Valor em formação, a influência decisiva de um grupo social relevante para a adoção do modelo – os MVNE, que são integradores de MVNOs à estrutura das operadoras – e a utilização da regulação para incentivar negócios com aplicações máquina a máquina (M2M). A descrição do modelo e das características que vem assumindo no Brasil proporcionam insumos tanto para praticantes do mercado, quanto para acadêmicos. Estes últimos podem se beneficiar, além de um ponto de partida para pesquisas futuras sobre MVNO no Brasil, de uma inédita articulação da Abordagem Multinível com a teoria de Cadeia de Valor / The MVNO – acronym for mobile virtual network operator – business model was introduced in Brazil in November 2010 by a specific regulation, aimed at improving service quality and competition among the companies in the Mobile Telecom industry. The goal of this academic work is to assess the MVNO phenomenon in its current adoption stage in Brazil, challenging the market players assumptions and negotiation mechanisms by confronting them with the Value Chain (PORTER, 1985), and Value Chain decoupling theories (CHRISTENSEN et al, 2001; ANDERSON; WILLIAMS, 2004). Being a phenomenon inherently connected to the value activities disaggregation, in an originally vertical industry, the main focus of analysis was set on the Value Chain, but it did not limit to that: the study also brings up comparisons with other worldwide MVNO cases, and other theoretical references from the Information and Communication Technology field, such as Information Economy (SHAPIRO; VARIAN, 1999), Disruptive Innovation (CHRISTENSEN; BOWER, 1999), and Innovation Dimensions (SAWHNEY et al, 2011). The research was based on the conceptual categories of Multilevel Approach (POZZEBON; DINIZ, 2011) – Context, Process and Content – as it pursued to profile each Relevant Social Group, their interests, and the negotiation among the involved parties. Based on this articulation, it was possible to comprehend the phenomenon and some of its consequences to the Brazilian mobile telecom environment. The main outcomes were: the foundations of the new Value Chain being formed, the critical influence of a Relevant Social Group to the model adoption – the MVNE, which are integrators that connect MVNOs to the Operators – and the use of the regulation to foster machine-to-machine applications (M2M). The description of the model, as well as of its particular characteristics in Brazil, provides both market practitioners and scholars, with inputs. The latter can benefit not only from a starting point to future researches on MVNO in Brazil, but also a new articulation between the Multilevel Approach and the Value Chain.

Depuis une vingtaine d'années, la plupart des villes européennes font face à un phénomène inédit et imprévu, la diminution de la consommation des différents réseaux techniques urbains, et en particulier des réseaux d'eau. Ce phénomène s'explique par des raisons diverses allant des améliorations techniques de l'électro-ménager à la désindustrialisation en passant par les changements de comportement des usagers ou le développement de politiques visant la sobriété et un usage modéré des ressources naturelles. Il s'agit cependant d'un symptôme plus que d'un processus en soi. Cette baisse de la consommation est en effet le révélateur de l'épuisement progressif du modèle traditionnel de gestion des (grands) réseaux qui a prévalu jusqu'ici et qui a reposé principalement sur une augmentation de la demande et une extension continue du réseau selon la logique du « toujours plus et toujours plus loin ». Cette érosion du modèle traditionnel confronte les opérateurs de grands réseaux à une forme nouvelle de vulnérabilité, que nous appelons la vulnérabilité infrastructurelle, et dont les effets touchent l'ensemble des composantes du réseau, de l'usager au tuyau en passant par l'opérateur. Notre travail pose pour hypothèse forte que ce changement de contexte et de régime de consommation n'est pas une simple parenthèse, mais correspond à l'émergence d'un nouveau mode de gestion du réseau. Il peut être lu comme une bifurcation infrastructurelle, à savoir une transformation radicale et pérenne des modalités de gestion du réseau pour les adapter à ce régime décroissant (de demande).Face à ce défi nouveau, les opérateurs de réseaux techniques urbains ont dû s'adapter, pour faire évoluer leur modèle économique et leur assise territoriale. Afin d'en saisir les ressorts, nous avons opté pour une immersion de plusieurs mois au sein des équipes de deux entreprises locales (publique et semi-publique) confrontées à ces questions de baisse de consommation avec plus ou moins d'intensité, un opérateur multi-services à l'Est de l'Allemagne (les Städtische Werke de Magdeburg) et un opérateur d'eau et d'assainissement dans le Sud de l'Espagne (la EMASESA à Séville).Notre approche, mêlant Science and Technologies Studies, écologie politique urbaine et études sur la décroissance urbaine, nous permet de montrer que le modèle émergent est encore à la recherche de stabilité mais que des lignes de force communes sont observables dans les différents cas étudiés. Les stratégies d'adaptation mises en place par les opérateurs ne reposent pas seulement sur des ajustements techniques ou des augmentations tarifaires visant à compenser les pertes liées aux volumes non consommés. Le changement de modèle de gestion s'articule ainsi non seulement autour de transformations techniques fortes (downsizing, resizing, recentralisation), mais aussi de transformations organisationnelles et de changements importants des rapports entre opérateur et usager. Les opérateurs ont ainsi modifié leur rôle pour devenir davantage que des pourvoyeurs de fluide : leur modèle économique a ainsi accompagné un déplacement des lieux de production de la valeur pour les opérateurs, désormais plus tournés vers les services et l'aval de la filière. Ce changement de modèle économique a également une dimension spatiale puisque l'on observe également une transformation des échelles de gestion des opérateurs. La recherche de nouvelles économies d'échelle donne lieu à une extension des aires géographiques gérées par ces opérateurs locaux et à de potentiels conflits avec les acteurs des territoires progressivement intégrés. Une nouvelle géographie des réseaux techniques urbains semble ainsi émerger, faite de nouvelles formes de redistribution et de nouvelles sources de conflictualités. Ces différentes évolutions permettent de compléter des travaux théoriques sur la firme locale d'infrastructures et les modèles d'évolution des réseaux en y intégrant la dimension d'un régime décroissant de la demande / Over the last twenty years, most European cities have had to face a new and unforeseen phenomenon, a reduction in the consumption levels of urban technical networks (and in particular water systems). The reasons for this phenomenon are numerous, from technical improvements of domestic appliances and deindustrialisation to changes in behaviours of users and the development of policies promoting sobriety and moderation in the use of natural resources. This is however a symptom of a larger process rather than a process per se. Indeed, declining consumption levels reveal the slow decay of the traditional model of management of urban networks, which has long relied on increasing demand associated with perpetual extension of the network. The erosion of this model is forcing network operators to confront a new form of vulnerability, which I term infrastructural vulnerability, the effects of which touch all components of a network, from users to pipes through operators and regulators. The thesis argues that this changing consumption regime is no single interlude, but rather constitutes the emergence of a new mode of network management. As such, it can be interpreted as an infrastructural bifurcation, i.e. a radical and durable transformation of network management as a means of adaptation to this regime of shrinking demand. To deal with this challenge, urban technical network operators have had to adapt and decided to transform both their business model and their territorial base. In order to grasp the rationales of these changes, I opted for a methodology involving being embedded for several months within two local firms facing this issue of diminished consumption with differing levels of intensity. The first is a multi-utility in the eastern part of Germany (Städtische Werke of Magdeburg), while the second is a water and sanitation operator in the south of Spain (EMASESA in Sevilla).My approach combines contributions from Science and Technology Studies (STS), urban political ecology and work on urban shrinkage to reveal that an emerging model of network management is yet to be fully stabilised, but that common adaptation strategies can be observed in both the cases. These strategies are not limited to technical adjustments or tariff increases to compensate the losses due to non-consumed volumes. The transformation in management model relies not only on major technical changes (such as downsizing, resizing or recentralisation of the network), but also on organisational shifts and new relations and arrangements between users and operators. Network operators have thus modified their role to become more than only suppliers of fluids. Their new business model has consequently reoriented production of value towards the development of services for users and the downstream part of the sector. This shift has a spatial dimension, as operators are also experiencing a form of rescaling of their management. The search for new economies of scale to preserve the stability of their socio-technical systems pushes them to extend their functional territories. This leads to potential conflicts with the local actors of the absorbed territories, but also to new forms of territorial solidarity and spatial redistribution. Systemic transformation thus sketches out a new geography of urban technical networks which advances work on local infrastructure firms and on network evolution by integrating the neglected configuration of a shrinking demand regime

The goal of this master's thesis is to perform strategic analysis and assessment of corporate strategy by using the system of Balanced Scorecard. The thesis itself consists of two parts. The first (theoretical) part describes mission, vision, strategy and the most common tools and methods for creating strategic analysis. This analysis contains external and internal analysis. The results are summarized in SWOT analysis, which is the baseline for creation of corporate strategy. The second (practical) part combines theoretical part and real data of analyzed company.

Este estudo foi realizado com o objetivo de investigar a percepção de executivos (as) sêniores quanto a possibilidade de empreender dentro de uma organização contemporânea, pontuar as barreiras percebidas por eles (as) e apresentar os caminhos percorridos afim de superar tais barreiras. A percepção de executivos (as) brasileiros (as) quanto a possibilidade de empreender dentro de uma organização nem sempre é positivamente unânime. As barreiras enfrentadas, muitas vezes, os (as) fazem perecer diante deste desafio. E como os (as) bem-aventurados (as) executivos (as) superam estas barreiras é de fato uma questão que requer maior entendimento. Outros fatores que merecem luz são como o poder político e a diferenciação de gêneros dentro das organizações pode influenciar o Intraempreendedorismo. Os achados da pesquisa indicaram que: 3% dos entrevistados (as) não acreditam ser possível empreender dentro de uma organização, 17% acreditam que depende do tipo de organização e 80% acreditam ser possível. De acordo com os dados pesquisados, conclui-se que empreender numa organização depende de uma combinação entre o mindset empreendedor das pessoas, um ambiente favorável que estimule as pessoas a trazerem suas ideias para mesa, uma cultura organizacional que permita a experimentação (tolerância a erros) e que as iniciativas estejam alinhadas a estratégia corporativa. A pesquisa baseou-se no depoimento de 35 executivos (as) brasileiros (as) que tiveram destaque dentro de organizações de grande porte. Como estratégia de pesquisa foi adotada a pesquisa narrativa e para a coleta de dados foram utilizadas entrevistas semi-estruturadas individuais. A interpretação dos dados se deu por meio da análise de conteúdo categorial (Bardin, 1977). É fato que o empreendedorismo está na pauta das empresas e aquelas que não vencerem os obstáculos no desafio de criar um ambiente que estimule a inovação, e não conseguir reter e atrair os profissionais adequados a essa expectativa, poderão ser insustentáveis a longo prazo e até ter sua sobrevivência ameaçada. / This study was carried out with the objective of investigating the perception of senior executives as to the possibility of undertaking within a contemporary organization, to punctuate the barriers perceived by them and to present the paths covered in order to overcome such barriers. The perception of Brazilian executives as to the possibility of undertaking within an organization is not unanimous. The barriers faced often make them perish in the face of this challenge. In addition, how blessed executives overcome these barriers is in fact a question that requires further understanding. Other factors that merit light are how political power and gender differentiation within organizations can influence intrapreneurship. At the end, it was possible to find out that: 3% of respondents do not believe it is possible to undertake within an organization, 17% believe that it depends on the type of organization and 80% believe it is possible. Given the data, it is concluded that undertaking in an organization depends on a combination of the entrepreneurial mindset of the people, a favorable environment that stimulates people to bring their ideas to the table, an organizational culture that allows experimentation (tolerance to errors) and initiatives are aligned with corporate strategy. The research was based on the testimony of 35 Brazilian executives who were prominent in large organizations. As a research strategy, narrative research was adopted and individual semi-structured interviews were used for data collection. Data interpretation was made through categorical content analysis (Bardin, 1977). It is a fact that entrepreneurship is on the agenda of companies and those who do not overcome obstacles in the challenge of creating an environment that stimulates innovation, and is unable to retain and attract professionals to that expectation, may be unsustainable in the end and until their survival threatened

Depuis quelques années, le développement durable s’est imposé comme une valeur sociétale. Les entreprises sont confrontées aux attentes et aspirations de leurs parties prenantes qui ne cessent de croître. Le développement durable est devenu un impératif stratégique et une « source d’enjeux stratégiques » pour les entreprises, indépendamment de leurs secteurs d’activités. Cependant, la question de l’opérationnalisation de ce concept polysémique, polymorphe et protéiforme en des pratiques managériales claires et pertinentes demeure un véritable problème pour les entreprises voulant intégrer le développement durable dans leurs stratégies.Ce travail vise à développer une compréhension de l’implémentation du concept de développement durable dans le cadre des stratégies volontaristes. Pour y parvenir, le point d’ancrage théorique privilégié a été le modèle des ressources et des compétences. Cette recherche qualitative consiste en une étude de cas multiple dans une perspective de réplication littérale. Pour décrire, analyser et comprendre l’implémentation du développement durable, des entretiens semi-directifs et des données secondaires ont été recueillis.Cette recherche est une contribution à la stabilisation et à la mise en perspective du concept de développement durable en sciences de gestion. Elle met en évidence quatre attitudes stratégiques susceptibles d’être adoptées par les entreprises et propose deux modalités complémentaires de mise en œuvre du concept de développement durable. Enfin, elle offre plusieurs pistes d’opérationnalisation dudit concept énoncées de façon thématique. / For some years, sustainable development has imposed itself as a societal value. Enterprises are facing growing expectations and aspirations from their stakeholders. Sustainable development has become both a strategic imperative and a “source of strategic stakes” for enterprises, irrespective of their sector of activities. However, the issue relating to the implementation or conversion of such a polysemous, polymorphic and protean concept into clear and relevant management practices remains a deep concern for the enterprises that are willing to integrate sustainable development in their strategies.This work aims at developing a comprehensive approach in line with the implementation of the concept of sustainable development in the framework of voluntarist strategies. To do so, the privileged theoretical standpoint has been the resources and competence model. Such a qualitative research consists in a multiple case study, in a perspective of literal replication. To describe, analyze and understand the implementation of sustainable development, semi-directing interviews have been carried, along with secondary data collection.This research is instrumental in stabilizing and putting in perspective the concept of sustainable development in the field of management science. First of all, it brings into focus four strategic attitudes that are likely to be adopted by enterprises, and then suggests two complementary modalities for implementing the concept of sustainable development. And finally, it offers several implementation approaches - stated in a thematic way- to address the aforementioned concept.

One of the proxies for the success of a corporate strategy is firm performance. This is because “performance is a surrogate for the alignment between an organization’s internal processes (strategy, structure, etc) and the external environment.”1 Business excellence therefore hangs together with the attainment of such an alignment. It is two of the processes that support such an alignment between customer and supplier that are the subject of this paper. The processes in question are so called “Key Account Management” (KAM) and competitive intelligence (CI). [... aus der Einleitung] 1 Subramanian R., IsHak S., Competitor Analysis Practices of US Companies, 1998, S.13

Environmental sustainability has grown to become a widely discussed topic in today's society, putting great pressure on companies to limit their climate impact. Still, companies continue to use International Business Air Travel for strategic benefits, in an era where concepts such as “flight shame” are emerging. Hence, the balance of attaining the advantages of IBAT, while simultaneously increasing the focus on Corporate Environmental Sustainability, is a challenge faced by companies today. The main purpose of this study is to investigate how Swedish it-companies work with Corporate Environmental Sustainability in the different strategic phases of International Business Air Travel.