[ES] La presente tesis trata sobre la implicación de la Inteligencia Artificial en los procesos creativos del diseño gráfico. Hasta ahora, la creatividad ha sido estudiada como una disciplina exclusivamente humana. Sin embargo, la irrupción de la llamada Creatividad Computacional abre una nueva vía de investigación y plantea cuestiones que hasta ahora no se habían abordado. Por tanto, el estudio de la creatividad tiene que ser replanteado en nuevos términos. Asumiendo que las máquinas también pueden ser creativas y generar emociones, debemos plantearnos en qué posición nos colocamos como seres humanos ante esta nueva realidad. Por ello, la investigación se basará en un estudio teórico de ámbito filosófico sobre las implicaciones de una mente artificial en el proceso creativo del diseño gráfico. Además, trabajos anteriores que abordan el tema desde un punto de vista técnico o científico no llegan a analizar o profundizar por qué surge la necesidad de crear máquinas con capacidades creativas y lo que supone un desafío a la propia capacidad humana. Por tanto, existen muy pocos estudios preliminares que aborden el tema desde un punto de vista sociológico, antropológico y filosófico. / [CA] Aquesta tesi tracta sobre la implicació de la Intel·ligència Artificial en els processos creatius del disseny gràfic. Fins ara, la creativitat ha estat estudiada com una disciplina exclusivament humana. Tot i això, la irrupció de l'anomenada Creativitat Computacional obre una nova via de recerca i planteja qüestions que fins ara no s'havien abordat. Per tant, lestudi de la creativitat ha de ser replantejat en nous termes. Assumint que les màquines també poden ser creatives i generar emocions, ens hem de plantejar en quina posició ens col·loquem com a éssers humans davant aquesta nova realitat. Per això, la investigació es basarà en un estudi teòric dàmbit filosòfic sobre les implicacions duna ment artificial en el procés creatiu del disseny gràfic. A més, treballs anteriors que aborden el tema des d'un punt de vista tècnic o científic no arriben a analitzar o aprofundir perquè sorgeix la necessitat de crear màquines amb capacitats creatives i el que suposa un desafiament a la pròpia capacitat humana. Per tant, hi ha molt pocs estudis preliminars que aborden el tema des d'un punt de vista sociològic, antropològic i filosòfic. / [EN] This thesis deals with the involvement of Artificial Intelligence in the creative processes of graphic design. Until now, creativity has been studied as an exclusively human discipline. However, the emergence of the so-called Computational Creativity opens a new way of research and raises issues that until now had not been addressed. Therefore, the study of creativity has to be reconsidered in new terms. Assuming that machines can also be creative and generate emotions, we must consider what position we place ourselves as human beings in the face of this new reality. Therefore, the research will be based on a theoretical study of philosophical scope on the implications of an artificial mind in the creative process of graphic design. In addition, previous works that address the issue from a technical or scientific point of view fail to analyze or deepen why the need arises to create machines with creative abilities and what constitutes a challenge to human capacity itself. Therefore, there are very few preliminary studies that address the issue from a sociological, anthropological and philosophical point of view. / Rico Sesé, J. (2023). Nuevos retos para el diseño y la comunicación. La inteligencia artificial en los procesos creativos del diseño gráfico [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/192876

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The healthcare and life sciences sectors are currently undergoing a transition towards becoming digitized. Mobile health (mHealth), a subset of digital health, offers many potential benefits to healthcare. Despite that, it has been reported that the majority of mHealth initiatives do not evolve beyond the pilot stage. A core reason seems to be the lack of user-centered value propositions in mHealth projects. Here, we evaluate if the use of the principles of design thinking (DT) can endorse the creation process of user-centered value propositions. For that, several scoping meetings with experts on topics of relevance were carried out, which helped define the scope, the methodology, and formulate the research question in the optimal direction. Interviews with the founders of four startups that operate in the mHealth industry constituted the basis of the findings, with the product or service development process as the central aspect. A framework for DT was employed to analyze the cases, which proposes five themes that should be considered throughout the process: User Focus, Problem Framing, Experimentation, Visualization and Diversity. Our research shows that the use of DT principles can help achieve more valuable outcomes (e.g. more user-centered value propositions), be more efficient and collaborate better. Nevertheless, more knowledge about DT is needed among entrepreneurs, as well as a more uniform consideration of the five themes of DT.

Symptoms of harsh environments create pressure on autonomous machines to work wellwith the use of measurement devices. Sensors used within construction equipment vehiclessuffer from being covered with fogs of dirt, oil, water, and dust. Autonomous vehicle’sdependency on fully functional sensors paves roads for research to be made on ways to keepsensor data from being compromised and automation to be improved.In cooperation with Dynapac Compaction Equipment AB, this master’s thesis problemopted for innovative and sustainable product development to tackle the problem. The thesiscomprises of 30 credits. In this thesis, work will be done emphasizing on ways to keepautonomous performance at peak for construction equipment vehicles with low to no capacityfor sophisticated equipment and supply of power and water. For reference, the project targetsasphalt rollers due to their relevance at Dynapac.With the use of innovative product development tools, the problem is to be tackled with anengineering approach revolving around the design thinking process. All progress will beconstituted at Dynapac’s facilities in Karlskrona. Interviews and dialogue with relevantindividuals are to be held to create value based on customer needs which has been of highpriority and is to be iteratively monitored throughout the project. Prototyping will play a partwith large amount of testing to prove concept, including processes of 3dmodeling andmanufacturing of components.With measurement incorrections reaching up to 80 degrees out of a measurement spanwithin the range of 0 to 150 degrees, three concepts have been established, each of which areequipment neutral to benefit construction vehicles which has shown to be valuable within theindustry.A pipe concept which’s purpose is to hide the sensor further and create distance betweensensor lens and measurement surface has been established. The concept is feasible for theconstruction industry, protects the sensor from debris and supports autonomous systems.

Physical customer products have an environmental impact, such as greenhouse gas emissions, due to the use of virgin resources from cradle-to-grave, especially when the origin of the material is from fossil resources. This thesis aims to create a circular business model, by investigating the product ‘stroller’ and place it in a Product Service System, where the user subscribes to the Stroller Service System. This means that the product gets a service function: ‘transportation of a child’, mapped with a user-centered approach. The main objective is to lower the ecological footprint by adopting a modular design including bio-based material and stainless steel, and also include services to address economical and social sustainability goals. The methodology that is used is divided into two parts: Status Analysis – which consists of stroller related literature study, literature review and case study, and the second part is the Design Process – creating the product-, service- and system design. The results are grounded in user insights, life cycle assessment and co-creation with experts, where the conclusions are that a PSS Model Stroller should be used by 4-6 users which translate to about 15-20 years of usage for the steel layer. The way of refurbishing the strollers is done by contract workers that exist where the users exists, i.e. Ease Stroller Hub, who change the bio-based material in-between the use-phases and hands over the refurbished stroller to the next user. Add-on services of access to car pools and grocery delivery is included in the system to ease the stroller user’s everyday life and is a way to designing out the need of owning a car, to lower the overall environmental impact.

Com a crescente oferta de cursos superiores de design no Brasil, considerou-se que parte dos egressos destes cursos não seguem atuando nesta área. Notou-se que, com o advento de publicações sobre o tema do design thinking e sobre o ensino de elementos do design na educação geral, há valorização dos atributos da formação do designer para resolver problemas em outras áreas. O objetivo desta pesquisa foi verificar a possibilidade de aspectos da formação em design permearem a atuação de ex-alunos deste curso no desempenho de outras atividades profissionais. Metodologia de projeto, antecipação construtiva, capacidade criativa, uso de linguagem visual, pensamento abstrato, análise crítica, noções de gestalt e de semiótica, entre outros elementos, fazem parte da formação do designer e interferem em sua forma de pensar e de resolver problemas. Esta pesquisa se baseou em métodos qualitativos de investigação, empregando, sobretudo, entrevistas semiestruturadas em profundidade com diversas categorias de respondentes afetas à temática. / With the growing offer of higher education courses in design in Brazil, some that graduate from these courses end up not working in this area. The advent of publications on the subject of design thinking and on the teaching of design elements in general education, the attributes of designer\'s academic background for solving problems in other areas are being valued. The object of this research was to check for the possibility that aspects of their background in design might permeate the actions of former students of this course when carrying out other professional activities. Project methodology, constructive anticipation, creative capacity, the use of visual language, abstract thinking, critical analysis, notions of Gestalt and semiotics and other elements form part of the designer\'s education and interfere in his/her way of thinking and solving problems. This research is based on qualitative methods of investigation and uses, in particular, semi-structured and in-depth interviews with many different categories of respondents who are devoted to this subject.

O que se desejou investigar é se a metodologia do Design Thinking (DT) e da Teoria de Resolução de Problemas Inventivos (TRIZ) podem ser utilizadas em conjunto de maneira sinérgica na fase conceitual de um processo de desenvolvimento de produto (PDP) automotivo do tipo APQP (Advanced Product Quality Planning) com a finalidade de alavancar a criatividade na geração de ideias e, ao mesmo tempo, selecionar o melhor conceito para levar às demais fases do PDP. A presente pesquisa busca entender dentro da literatura os pontos fortes e limitações de cada uma das metodologias e, ao mesmo tempo, propõe uma forma de combiná-las à metodologia APQP. O processo proposto é então testado dentro de um projeto de redução de massa de guarnição de carroceria na região da porta de um veículo automotivo de passeio. Como ficará demonstrado, o PDP automotivo do tipo APQP, utilizando a melhoria proposta, se mostra mais eficaz ao alavancar a criatividade ao mesmo tempo que consolida uma fase de conceito dentro do APQP automotivo tradicional. Através desta pesquisa, concluiu-se que ambas as metodologias são sinérgicas e que, portanto, podem trazer melhorias para o atual processo APQP, alavancando a qualidade e assertividade da geração de ideias, bem como apoiando a seleção do melhor conceito a ser levado para as próximas fases. / This research aimed to verify whether the methodology of Design Thinking (DT) and the Theory of Inventive Problem Solving (TRIZ) could be used together synergistically in the conceptual phase of a new product development project (NPD) in the automotive industry through the also know APQP (Advanced Product Quality Planning) process. The main purpose was to leverage the creativity by generating ideas that are more qualified and, at the same time, select the best product concepts to be taken to the next phases of the NPD. This research seeks to understand within the literature the strengths and limitations of each of the methodologies and, at the same time, a proposal is made on how to integrate them into the APQP methodology. The proposed process is then tested in a project of mass reduction of the door body seal of an automotive vehicle. As shall be demonstrated, the automotive NPD, by using the improvement proposal, will become more effective by leveraging the creativity while consolidates a conceptual stage within the APQP. Through this research, it is concluded that both methodologies are synergistic and, therefore, can bring improvements for the current APQP process by leveraging the quality and assertiveness of the generation of ideas, as well as supporting to select the best concept to be taken to the next phases.

Digital games are part of the creative industries, which is based on value creation through ideas and creativity. This market has gained relevance due to technology development that attracted both new firms and users. The present dissertation aims to explore three themes: (1) video game market as a two-sided market; (2) the effects of characteristics and behavior of game titles on consoles sales; and (3) project management to develop digital games. Those themes were explored through three articles: the first is a literature review and a bibliometric study of the economic concepts on two-sided market, which focused at identifying main topics, research trends and avenues for futures research. The second text is an analysis on the simultaneous influence of games\' quality and exclusivity on console sales. The last one is a qualitative, multiple-case study to understand, explore and suggest improvements to game project management in the Brazilian market. Findings include: (1) the main authors and topics, trends and developments, from and avenues for future research; (2) combinations of quality and exclusivity can affect console sales either positively or negatively, (3) quality has a predominant effect on sales over games non-exclusivity; and (4) the use of agile methodologies and Design Thinking are diffused among game developers. / Sem resumo.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-04-24T14:45:40Z No. of bitstreams: 1 KatianeDuarteFelixDissertacao2017.pdf: 1649203 bytes, checksum: a93de32b23bab298272b9a92cf5cb40f (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-04-24T14:46:44Z (GMT) No. of bitstreams: 1 KatianeDuarteFelixDissertacao2017.pdf: 1649203 bytes, checksum: a93de32b23bab298272b9a92cf5cb40f (MD5) / Made available in DSpace on 2018-04-24T14:46:44Z (GMT). No. of bitstreams: 1 KatianeDuarteFelixDissertacao2017.pdf: 1649203 bytes, checksum: a93de32b23bab298272b9a92cf5cb40f (MD5) Previous issue date: 2017-12-11 / In an environment with constant and rapid changes and increasing competition, organizations need to identify ways to be able to face this competition. SESI carried out 67 panels of specialists that identified 1275 products, comparing to the SESI portfolio, it was verify that of this total, 36.4% (464) SESI did not offer, 21.5% (274) SESI offer, providing a reflection on the lack of notion of specialists regarding the SESI portfolio in Occupational Safety and Health and Health Promotion. This way, the institution can benefit by identifying means of using digital technologies and existing information within its institutions through the identification of elements understanding of the dynamics in the dissemination and development of services to meet the demands of Brazilian industries. It??s proposed to characterize a system for a new relationship between SESI and customers in the service offering, using the PDCA Cycle methodology associated with the Design Thinking approach and requirements engineering concepts with the purpose of improving demand-side service. / Com as constantes e r??pidas mudan??as no ambiente e uma concorr??ncia cada vez maior, as organiza????es necessitam identificar formas de conseguir enfrentar essa competi????o. O SESI realizou 67 pain??is de especialistas que identificaram 1275 produtos, comparando ao portf??lio do SESI, verificou-se que deste total, 36,4% (464) o SESI n??o oferta, 21,5% (274) o SESI oferta, proporcionando uma reflex??o quanto ?? falta de conhecimento dos especialistas quanto ao portf??lio do SESI em Seguran??a e Sa??de no Trabalho e Promo????o da Sa??de. Com isso, a institui????o pode beneficiar-se ao identificar meios de utilizar as tecnologias digitais e as informa????es existentes dentro das suas institui????es atrav??s da identifica????o de elementos de entendimento da din??mica na divulga????o e no desenvolvimento de servi??os para o atendimento das demandas das ind??strias brasileiras. Prop??e-se caracterizar um sistema para nova forma de relacionamento entre SESI e clientes na oferta de servi??os, utilizando a metodologia do Ciclo PDCA associado a abordagem do Design Thinking e conceitos da engenharia de requisitos com intuito de melhoria do atendimento a demanda.

Submitted by Joana Azevedo (joanad@id.uff.br) on 2017-08-24T17:48:41Z No. of bitstreams: 1 Dissert Vania Coutinho Gomes Andrade.pdf: 1719613 bytes, checksum: 5498e8687b81f7ae44beb7c96979f3a7 (MD5) / Approved for entry into archive by Biblioteca da Escola de Engenharia (bee@ndc.uff.br) on 2017-08-25T16:08:46Z (GMT) No. of bitstreams: 1 Dissert Vania Coutinho Gomes Andrade.pdf: 1719613 bytes, checksum: 5498e8687b81f7ae44beb7c96979f3a7 (MD5) / Made available in DSpace on 2017-08-25T16:08:46Z (GMT). No. of bitstreams: 1 Dissert Vania Coutinho Gomes Andrade.pdf: 1719613 bytes, checksum: 5498e8687b81f7ae44beb7c96979f3a7 (MD5) Previous issue date: 2017-07-04 / Atualmente, o setor de serviços constitui-se em uma das áreas essenciais da vida contemporânea. Por isso, cresce cada vez mais a busca por artifícios que possibilitem às organizações maneiras de inovar, com o intuito de alcançar um maior número de consumidores. A partir daí surgem as metodologias ou ferramentas para incrementar as estratégias de inovação. Portanto, algumas de tais propostas incluem o cliente como o ator principal das pesquisas no processo de criação de serviços. Diante desta perspectiva, a biblioteca entendida como um organismo que trabalha com a entrega de produtos e serviços informacionais também se encontra sujeita ao reprojeto dos seus serviços, fato proposto por intermédio da pesquisa sobre os valores, percepções, necessidades e expectativas dos seus usuários. Através desta concepção, o objetivo deste trabalho se constituiu na utilização da abordagem do Design Thinking como princípio de inovação dos serviços ofertados pela biblioteca do campus Nova Iguaçu, pertencente ao Centro Federal de Educação Tecnológica Celso Suckow da Fonseca (Cefet/RJ), caracterizando a pesquisa em um estudo de caso. Como método e instrumento de coleta de dados foram utilizados: a) um questionário fechado, oriundo da ferramenta LibQUAL (um extrato da metodologia SERVQUAL voltado para bibliotecas), aplicado aos alunos, professores e técnico-administrativos do campus Nova Iguaçu, com o intuito de realizar um levantamento dos atributos/critérios de serviços a serem explorados; b) um questionário aberto, aplicado aos bibliotecários-chefe do Sistema de Bibliotecas; c) um grupo focal com o objetivo de realizar um debate sobre os dados observados e através de um brainstorming se alcançar possíveis ideias inovadoras. / Currently, the service sector is one of the essential areas of contemporary life. Therefore, the search for artifacts that enable organizations to innovate in order to reach a larger number of consumers is growing. From this stand the methodologies or tools to increase innovation strategies. Therefore, some of these proposals includes the client as the main actor of the research on the process of creating services. In this perspective, the library understood as an organization that works with the delivery of products and information services, is also subject to redesign its services, through research about the values, perceptions, needs and expectations of its users. Through this conception, the objective of this work was to use the Design Thinking approach as a principle of innovation of the services offered by the Nova Iguaçu Library, belonging to the Centro Federal de Educação Tecnológica Celso Suckow da Fonseca (Cefet/RJ), characterizing the research as a case study. Thus, as method and instrument of data collection were used: a) A closed questionnaire from the LibQUAL tool (an extract from the SERVQUAL methodology for libraries), applied to the students, teachers and administrative technicians of the Nova Iguaçu campus with the purpose of performing a survey of the attributes / criteria of services to be explored; b) An open questionnaire, applied to the system's chief librarians; c) a focus group with the objective of holding a debate on the observed data and reach innovative ideas through a brainstorming.