In today’s modern society people tend to travel more due to the globalization and the fact that people are spending more money. As a result of the increasing competition within the field of tourism it has become even more important for destinations to create a clear profile and a target group when marketing destinations; it is extremely essential to have a positive image, which is genuine and perceived by visitors. This essay is written to explore how tourists experience Gothenburg as a tourist destination and how marketing is creating the city image. The study is qualitative and consists of interviews with visitors of Gothenburg to see how they perceived the city. Further one interview is performed with the communication manager of Göteborg & Co to explore how they want to be perceived by tourists. The entire essay is written in Swedish. The result of the essay shows that the image does reflect how the city wants to be perceived, but Gothenburg needs to better their marketing to gain more tourists in the future. / Idag reser jordens befolkning allt mer, konkurrensen är hård och det krävs omfattande strategier som destinationsmarknadsförare för att attrahera turister. Flera studier har gjorts i huruvida destinationer skall differentiera sig på en överbelastad marknad, forskare syftar till att turistattraktioner och unika miljöer är en bidragande faktor till ökat inflöde av turister.I denna uppsats studeras Göteborg som turistdestination, studien utformas av kvalitativa intervjuer med respondenter som under de senaste två åren besökt och turistat i Göteborg. De frågor som ställdes utformades för att få inblick i hur staden uppfattas av turister och vad som påverkar deras imagebildande av Göteborg som turistdestination. Ytterligare intervju gjordes med Göteborg & Co’s press- och kommunikationschef Stefan Gadd för att få förståelse i hur de arbetar för att skapa positiva och genuina bilder av Göteborg. Utgångspunkten för studien var att få svar på om Göteborgs identitet stämmer överens med den image som besökaren uppfattar. Studiens resultat visade på att imagen överensstämde med hur Göteborg önskar bli uppfattade, men att staden bör förbättra sin marknadsföring för att attrahera mer turister i framtiden.

This essay examines corporate reputation and reputation management online, where destinations were selected as an example of a reputation-dependent industry with special terms. The aim of this study is to examine how Swedish destinations strategically manage their reputation online. Furthermore, the thesis sees into six destinations in Sweden using a theoretical approach on how companies work with their reputation to prevent and nurture their reputation online from a public relations perspective. The result showed that the destinations work actively online to maintain their reputation. Their primary critical stakeholders are politicians and their visit nutrition, their secondary stakeholders are in the long term their own residents. The result also showed that the digitalization has led to both challenges and opportunities. There is thus, an internal challenge in finding resources and an external challenge to compete globally. The destinations determinedly work to measure and monitor their reputation online, but see management as complex today. This study concludes that some areas of online reputation management are found to be applicable for companies in general, but mainly Swedish destinations. In conclusion the study presents a model on how companies proactively can manage their reputation from a public relations point of view.

El turismo global ha retrocedido 30 años por causa de los efectos del Covid19, por lo que se encuentra en un contexto de incertidumbre. Este sector es fundamental por los millones de dólares que aporta al PBI mundial, así que se debe incentivar su activación con experiencias de viaje sostenible y responsables. Por lo tanto, se encuentra oportuno resaltar cómo la gamificación interviene favorablemente para la mejora de la experiencia del turista y la promoción del turismo responsable. La gamificación es hacer uso de diseños de elementos de juegos en un contexto de no juego. Esto implica generar un ecosistema de competencia, diversión, participación de varios actores, entre otros elementos. Las investigaciones científicas sobre la intervención de la gamificación en el turismo han ido en aumento. Sin embargo, no hay una sistematización cualitativa que las conecte para tener claridad de cómo se está aplicando la gamificación en el sector turístico, y, finalmente, comunique sus ventajas o desventajas al ser aplicada. Esta investigación usa la metodología de revisión de literatura con un enfoque integrador, en base a fuentes de alta confiabilidad. Con la investigación se concluye que la gamificación es actualmente un elemento clave para el desarrollo de una mejora de la experiencia del usuario en el destino turístico y para la mejora de los procesos dentro de la empresa turística. / The tourism has regressed 30 years since the effects caused by the Covid19, therefore it’s phasing an uncertainty context. This industry is fundamental because the billions of dollars that it gives to the worldwide GNP, so it’s a must to incentive the activation with sustainable and responsible travel experiences. That’s the reason why it’s opportune to highlight the intervention of the gamification in improving the tourist experience and the promotion of a responsible tourism. Gamification is to use elements of games in a context of no games. This implies to generate a challenging, fun, and participative ecosystem with the participation of various stakeholders between other elements. The amount of scientist’s research about the gamification intervention in the tourism industry have been increasing. However, there is not a qualitative systematization that connect the tourism and the gamification to show clearly how are the applications of it in the industry and, finally, could communicate its advantages or disadvantages when it’s applied. This research uses the literature review with integrative focus based in high trustable documents. With this paper we can conclude that the gamification is now a days a key element to develop an improvement in the user experience of travelers when visiting a touristic destiny and to enhance the processes in touristic businesses. / Trabajo de investigación

What makes a small village grow fast to a large city in just a few decades? Could it be some sort of new industry that makes those villages proliferate? Maybe a natural resource has been found in the local area that creates a lot of job opportunities in a short span of time? Sometimes it is that people and entrepreneurs see the potential of the area to create a tourism industry in that place. The area might have the right conditions for maybe historical or nature sights - ski slopes, mountain hiking, fishing or other outdoor activities. The opportunities might be many, and just in a few years this location becomes the most popular tourist destination in the country. Business is flourishing, but what are the consequences when a place rapidly grows from being a small village to a big tourist destination? There are of course opportunities, but also a lot of challenges. This paper will examine what precisely those opportunities or challenges may be for a rapid growing tourist destination. To observe this phenomenon, this study has been conducted in Sälen in Sweden, the biggest skiing resort in all of Scandinavia. Sälen is a seasonal tourist destination, which gives this study a broader perspective on the topic of rapid growing destinations. The seasonal aspect has its own challenges and opportunities. To get a better understanding of this phenomenon, several big actors from Sälen have been interviewed. The empirical statements from these respondents will explain how the destination operates and what difficulties they see with Sälen and rapid growing destinations. This will then be mirrored and compared towards the collected theoretical studies. What do these previous studies that directly or indirectly say about this phenomenon? In conclusion, we have found that seasonal and rapid growing tourist destinations make balancing infrastructures, finding and hiring labor, maintaining a good image, meeting the demand with a range of activities and sustaining the environment a challenge. We have also found that if the different actors collectively work together towards a common goal, handling the change of rapid growing destinations becomes a lot easier. Working together with each other and the public sector gives opportunity for both social, economic and environmental sustainability.

This paper aims to show how User Generated Content can create value for Smart Tourism Destinations. Applying the analysis on 5 different cases in the region of Stockholm to derive patterns and opportunities of value creation generated by UGC in tourism. Findings of this paper is also discussed in terms of improving decision making, possibilities of new business models and importance of technological improvements on STD’s. Finally, thoughts on models are presented for researchers and practitioners that might be interested in exploitation of UGC in the context of information-intensive industries and mainly in Tourism.

In recent decades, tourism has been developed rapidly in the world. With such development, tourism sustainability has drawn great attention, especially in remote destinations. In Swedish Lapland, the studies have been focusing on social sustainability in terms of local communities and other external factors. Personnel as an important part of the tourism industry received less attention. Therefore, this research aims to provide an in-depth examination of the reasons behind personnel instability, personnel management, as well as maintaining the company image with personnel instability in small-sized tourism businesses in remote destinations. By using Abisko Mountain Lodge as the case, this research conducted five in-depth interviews with personnel, and one interview with the manager. The findings of this research revealed that personnel took the job without any aim for material needs, and the reasons for leaving Abisko include the location of the hotel, lack of living necessities, and emotional loneliness. Personnel management is mainly a flexible personnel strategy while a transformational leadership style plays a critical role. The company image of this case is ‘including’. Though new ideas are welcomed, the image will remain the same for all stakeholders. The limitations of this research include lack of interviews with permanent personnel and lack of nationality differentiation.

This essay, which is at once a literary critical examination and a theological exploration of the Hebraic scriptural book of Lamentations in relation to ancient Sumerian lament, employs a mixed critical approach (e.g., form, feminist, postmodern, reader response), to address various lyrical, contextual, and thematic elements common to both the biblical Lamentations and the older Sumerian compositions. Specific focus is given to issues of gender and gender-malleability, as well as the notion of "transgression" and the various meanings that may be attached to this word in various contexts, theological or otherwise. Also addressed is the means by which the lament genre reflects/reveals the ways in which individuals and communities attempt to construct meaning, or find solace, in the face of human suffering.

No description available.

No / According to annual reports of European and North American ski resort corporations, winter sports destinations are facing stagnating markets and at the same time challenges in the management of environmentally sensitive mountainous areas and villages. The survival and development of winter sports destinations are to a large extent centred around strategies for creating competitive advantage and at the same time meeting the criteria of sustainable tourism laid down by the WTO. In this paper, performance on these two dimensions is combined into the concept of strategic performance. Sustained value creation is suggested as a goal of strategic performance in winter sports destinations.Two new models related to the strategic analysis of winter sports destinations are developed. The first is a suggested configuration of value creation in winter sports destinations¿the ¿value fan¿¿and the second is a conceptual organisational model providing a framework for analysis at strategic level of such destinations. The models have emerged from examining the central body of literature in the field of strategic management. Development of the models is part of ongoing research into what kind of organisational structure of winter sports destinations will lead to superior performance in terms of strategic success. Here the concepts of the ¿community model¿ and the ¿corporate model¿ of destination management are introduced.

Denna studie syftar till att undersöka hur svenska destinationsbolag arbetar med strategier för att hantera säsongsvariationer. Studien grundar sig i tre olika strategier; evenemangsstrategier, samarbetsstrategier och marknadsföringsstrategier. Dessa strategier har setts som kompletterande till varandra och en egen modell har utformats med dessa som utgångspunkt. Materialet har samlats in genom sju semistrukturerade intervjuer med svenska destinationsbolag i södra och norra Sverige. Informanterna behövde erhålla kunskaper inom deras arbete med strategier inom exempelvis destinationsutveckling, evenemang, säsongsvariationer eller marknadsföring. Studiens modell har därefter tillämpats som ett instrument för att analysera resultatet. Resultatet visar att svenska destinationsbolag arbetar med evenemangsstrategier, samarbetsstrategier och marknadsföringsstrategier. Denna studie lyfter att evenemangs- och marknadsföringsstrategier är de mest framträdande strategierna under lågsäsong. Denna studie är skriven på svenska. / This study aims to investigate how Swedish destination companies work with strategies to manage seasonal variations. The study is based on three different strategies; event strategies, collaboration strategies and marketing strategies. These strategies have been seen as complementary to each other and a separate model has been designed with these as a starting point. The material has been collected through seven semi-structured interviews with Swedish destination companies in southern and northern Sweden. The informants needed to acquire knowledge in their work with strategies in areas such as destination development, events, seasonal variations or marketing. The study’s model has then been applied as an instrument to analyze the results. The result shows that Swedish destination companies work with event strategies, cooperation strategies and marketing strategies. This study highlights that event and marketing strategies are the most prominent strategies during the off-season. This study is written in Swedish