In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. Though Digital Signage was introduced asan in-store advertising medium, soon it started to replace traditional static billboards with thebenefit of technological advancement. While advertising effectiveness is a much discussed subject, effectiveness of an advertisingmedia is still a less explored area. Our research explored the effectiveness of Digital Signageas an advertising media in terms of its placement inside of a store and outside of a store. Atthe beginning we developed a model to measure the effectiveness of Digital Signage on thebasis of an existing model, termed as Advertising Response Model (ARM). Based onprofound study and analysis of previous literature on advertising and media effectiveness,consumer psychology, outdoor advertising and intermediate measurement variables weconstructed the modified version of ARM that deemed to be the best fit with our purpose. Wefurther developed four hypotheses on the basis of the four major variables of our model. The result of our study indicated that placement of Digital Signage inside and outside of thestore environment impacts the variables of Attention, Recall and Media Liking of theaudience differently. However, no significant difference in consumers’ Buying Interest issupported. Placing Digital Signage inside of the store as well outside of the store both hasdifferent degrees of impact on consumers in terms of Attention, Recall and Media Liking. Thecorrelations among the variables were also explored and thus we presented some strategicinsights about the placement of Digital Signage and practical implications for managers in thescope of our study. Our research area has received comparatively less academic attention than other advertisingmedia. However, considering the growing importance of Digital Signage as a groundbreakingadvertising medium and scope of future research work, we believe Digital Signage will be asubject of interest for the academics, the advertisers as well as for the companies.

Forskning visar att 65 procent av konsumenternas köpbeslut av dagligvaror fattas i butikerna. Denna studie syftade till att studera konsumenters medvetenhet om tv-reklam i dagligvarubutik, hur deras köpbeteende påverkas, och i vilken grad kognitiva och perceptuella faktorer inverkar på om tv-reklam medvetet uppfattas av konsumenten eller inte. Endast fyra av 120 konsumenter upptäckte den tv-skärm som de stått intill och ingen mindes vad tv-skärmen visat, en stark indikation på att konsumentens uppmärksamhet kan vara mycket svårfångad. Huruvida visad reklamfilm var försedd med ljud och prisuppgift eller inte tycktes inte ha någon effekt på konsumenternas medvetenhet och ingen försäljningseffekt kunde påvisas men generella slutsatser kräver ytterligare forskning. Fortsatt forskning kan även undersöka konsumentens mottaglighet för tv-reklam på olika platser i butiken.

Submitted by Kilvya Braga (kilvyabraga@hotmail.com) on 2018-05-17T10:49:40Z No. of bitstreams: 1 ÍTALO DE PONTES OLIVEIRA - DISSERTAÇÃO (PPGCC) 2016.pdf: 33546863 bytes, checksum: 0b99d0716a5d1a549da058633972dc99 (MD5) / Made available in DSpace on 2018-05-17T10:49:40Z (GMT). No. of bitstreams: 1 ÍTALO DE PONTES OLIVEIRA - DISSERTAÇÃO (PPGCC) 2016.pdf: 33546863 bytes, checksum: 0b99d0716a5d1a549da058633972dc99 (MD5) Previous issue date: 2016 / CNPq / A Sinalização Digital consiste na transmissão de conteúdo via mídia digital, sendo normalmente utilizada por meio de painéis informativos dispostos em locais públicos para despertar a atenção dos espectadores. A pesquisa descrita nesta dissertação, consistiu em criar um aparato para exibição de vídeos e gravação do ambiente, análise e modelagem da atenção dos espectadores quanto à exibição de vídeos em um cenário de sinalização digital. No estudo, foram utilizadas ferramentas de visão computacional para categorizar os espectadores por gênero e faixa etária. A partir do registro dos anúncios exibidos e da classificação dos espectadores foram automaticamente construídas Redes Bayesianas, as quais representaram corretamente o perfil dos espectadores com área sob a ROC de 0,82. Durante a realização da pesquisa,foram evidenciadas lacunas na validação de classificadores de idade utilizando imagens de faces. Para tratar tais lacunas,uma abordagem de estratificação de faixas etárias foi proposta para treinar uma rede neural que obteve desempenho superior ao estado da arte,que foi de 72% quando validado na base de faces MORPH. Para que fosse possível realizar esta pesquisa, devido à inexistência de uma base de vídeos disponível publicamente com rótulos categorizando seus conteúdos, foi criada uma base de vídeos contendo 152 vídeos rotulados manualmente em seis categorias. As análises dos vídeos dos espectadores utilizando as imagens de suas faces e a classificação de tais imagens em relação ao gênero e a idade indicou que indivíduos pertencentes a categorias diferentes dedicam diferentes graus de atenção a vídeos diferentes. Assim, o sistema desenvolvido pode ser utilizado na categorização dos espectadores, para exibição de anúncios de forma automática como forma de auxílio na alocação do tempo de exibição das empresas anunciantes, dentre outras aplicações. / DigitalSignageconsistsincontenttransmissionbydigitalmedia,veryoftenusinginformative panels displayed in public places for audience attention arouse. The research described in this dissertation, consists in creating a method for video display, environment recording, and attention modeling in video display for digital signage scenarios. In this study, computer vision tools were used to categorize audience by gender and age group. Bayesian Networks were automatically builtusing there cords obtained from transmittedads, in which the correct audience profile representation had area under the curve (AUC) of 0.82. When performing this research, it were observed gaps in validation of age classifiers using faces. To address these deficiencies, an age stratification approach was proposed to train a neural network that achieved superior performance in comparison with the state of the art which was 72% when validated on the MORPH face dataset. To make it possible to carry out this research, due to the lack of a publicy available dataset of labeled videos, a video dataset was created containing 152 videos manually labeled in six categories. The analysis of the faces of the viewer and the classification of such images with respect to gender and age indicated that the individuals belong to different categories that dedicated varying degrees of attention todifferentvideos. Thus,thesystemdevelopedcanbeusedinthecategorizationofthespectators, for automatically transmitted advertisements as a way to aid in the allocation of time for the transmission of advertising companies, among other applications.

數位時代來臨，過去在戶外見到的傳統招牌廣告、商店內張貼的紙本海報，或是速食店(Quick Service Restaurant)的菜單，現在都漸漸由數位看板取代。根據Global Industry Analysts的預測，2017年全球數位看板市場規模約為138億美元。宏碁自建雲部門於2012年起致力於發展雲端相關之產品，看好數位看板的高成長性，宏碁將數位看板與自身雲端系統結合，在德國成功銷售了8,000台數位看板解決方案。2017年，宏碁取得前線媒體的影像辨識感應器技術，並將其應用到宏碁智雲看板解決方案上，讓「眼球經濟」商業化，成為創新的商業模式。透過積極的入股和策略聯盟，宏碁不斷優化自身的銷售組合以及商業模式，希望將營運宏碁智雲看板的Acer Being Signage Gmbh德國子公司成為宏碁自建雲第一個上市的事業體。 本研究將探討宏碁智雲看板的商業模式，同時，給予其建議，使其能與競爭者差異化以達到目標所需之銷售量。 / Digital transformation age has come. Digital Signage replaced the traditional out-of-home media such as plastic advertising signs, posters in stores and paper menus in quick service restaurants. According to the estimation by Global Industry Analysts, Digital Signage Market value in 2017 is about 13.8 billion USD. Acer BYOC department focused on developing cloud-based related products. Considering the high potential of digital signage, Acer BYOC combined cloud technology with signage, and successfully sold 8,000 digital signage solution in Germany by its subsidiary Acer Being Signage GmbH. In 2017, Acer BYOC acquired the technique of Behavior Tracking System from Pilot TV and applied it on the digital signage solution. Acer commercialize “eye economy” into its business model for innovation. By altering and fine-tuning its product mix and business model, Acer hope that Acer Being Signage GmbH could be the first listing business unit in BYOC. This thesis will discuss about Acer ‘s current business model, as well as offering suggestions so that Acer can be differentiated from its competitors and increase the sales volume.

Gustaf Fröding hotell behöver en smidigare lösning för att uppdatera och visa information om konferensbokning. De använder sig idag papperskyltar för att informera och vägleda kunder till konferensrummen. Pappersskyltarna ska ersättas med surfplattor för att bland annat ge bättre intryck på deras kunder. Surfplattorna behöver en applikation för att ta emot och visa materialet. Vi utvecklade en prototyp för detta ändamål som sedan ska användas för vidareutveckling av systemet. Denna uppsats beskriver vår utveckling av denna applikation. Resultatet blev en webbapplikation skriven i ASP.NET MVC som är baserad på Gustaf Fröding hotells behov. Webbapplikationen har administrativa funktioner för sammansättning av media, vilket skapar presentationer. Surfplattor kopplar upp sig till webbapplikationen via en unik URL som visar tilldelad presentation. Applikationen levererades och beslutet om vidareutveckling är ännu inte bestämt. / Gustaf Fröding hotel needs a smother agile solution for updating and displaying the information on conference booking. They currently use paper signs to inform and guide customers to the conference rooms. These paper signs are going to be replaced by tablets to create a better impression for their customers. The tablets need an application for receiving and displaying material and we developed a prototype for this purpose. This prototype will be used for further development of the system. This dissertation describes our development of this application. The result of the project is a web application written in ASP.NET MVC based on Gustaf Fröding hotels requirements. The web application has administrative functions for the composition of media, creating presentations. Tablets connect to the web application via a unique URL that displays the assigned presentation. The application was delivered but the decision of further development has not yet been made.

No description available.

Практическая значимость данной выпускной квалификационной работы связана с изложенной в ней разработкой системы централизованного управления трансляцией контента, которая успешно реализуется на рынке. С внедрением информационных технологий в нашу жизнь изменяется характер предоставления публичной информации в обществе. На смену бумажным вариантам объявлений и вывесок приходят электронные аналоги, отличающиеся высокой яркостью, динамичность, скоростью обновления информации. Высокий спрос на оперативное, централизованное обновление транслируемого на экраны контента, способствовал появлению на рынке “цифровых вывесок” систем Digital Signage, позволяющих централизованно управлять показываемым контентом на распределенной сети медиа устройств, обновлять его, не производя манипуляций непосредственно с каждым девайсом. Результатом работы является разработанная система управления контентом MMVS Digital Signage, которая успешно реализуется на рынке и дает компании ряд конкурентных преимуществ. Результаты работы подтверждены расчетами экономических показателей. / The practical significance of this final qualifying work is associated with the development of a system for centralized content broadcasting management, which is successfully implemented on the market, as described in it. With the introduction of information technology into our life, the nature of the provision of public information in society is changing. The paper versions of advertisements and signs are being replaced by electronic counterparts, which are distinguished by high brightness, dynamism, and the speed of information updating. The high demand for prompt, centralized updating of content broadcasted to screens has contributed to the appearance on the market of “digital signage” of Digital Signage systems, which allow centrally managing the displayed content on a distributed network of media devices, updating it without manipulating directly with each device. The result of the work is the developed content management system MMVS Digital Signage, which is successfully implemented in the market and gives the company a number of competitive advantages. The results of the work are confirmed by calculations of economic indicators.

Встреча является незаменимым событием в любой организации, где люди могут просто делиться знаниями и информацией или обсудить важные решения. Чтобы облегчить эту деятельность, большинство исследований сосредоточено на улучшении программного обеспечения, помогающего участникам выбрать оптимальное время. Это исследование нацелено на эту область и устранение существующих проблем. Прежде всего, поскольку переговорная комната может быть зарезервирована только для встречи, назначенной на определенное время, есть некоторые обстоятельства, что эти ресурсы используются недостаточно. Например, встреча может быть закончена раньше запланированного времени или даже не состояться вообще, но по-прежнему оставляет место в программном обеспечении для планирования и запрещает другим сотрудникам её использовать. Чтобы решить эти проблемы выше, в этой диссертации рассматривается разработка умной системы управления и планирования помещений в режиме реального времени, мониторинг занятости помещений для поддержки специальных встреч и максимизации эффективности их загрузки. / The meeting is an indispensable event in any organization where people can simply share knowledge and information or discuss important decisions. To facilitate this activity, most of the research has focused on improving software to help participants choose the best time. This study aims to address this area and address existing issues. First of all, since a meeting room can only be reserved for a meeting scheduled for a specific time, there are some circumstances that these resources are underutilized. For example, a meeting might end earlier than scheduled, or even not take place at all, but still leaves room in the scheduling software and prohibits other employees from using it. To address these issues above, this dissertation looks at developing a smart real-time room management and scheduling system, monitoring room occupancy to support ad hoc meetings, and maximizing room utilization.

Denna studie syftar till att förse kommuner och fackmän med en rimlig utgångspunkt vid upprättande av ljusemitterande skyltar i stadsmiljö och på så vis bidra till perceptuellt väl sammansatta stadsrum. De vägledande frågeställningar som tas upp i rapporten ser till såväl lämpliga kontrastförhållanden som digitala skyltars påverkan på rumsupplevelsen. Med grund i vetenskapsteori rörande seende, rumslig upplevelse och digitala skyltar upprättades en 20 kvadratmeter stor digital skylt på Tändstickstorget i Jönköping, vari ett fältexperiment kom att äga rum den 15 mars 2017. Under experimentet kom skylten att ställas till sex olika scenarier med avseende på skyltluminans och kontrastförhållande till dess direkta omgivning, vilka samtliga granskades av en respondentgrupp om 20 personer. Därefter följde en omfattande visuell utvärdering av den digitala skyltens perceptuella påverkan på det aktuella torgrummet, med skylten inställd på det scenario som dömts behagligast. Av resultaten framgår att ett lågt kontrastförhållande mellan den ljusemitterande skylten och dess direkta omgivning föredras framför ett högt, då en tydlig korrelation mellan höga kontraster och obehag identifierats. Vidare visar resultaten att en digital skylt leder till att stadsrummet som helhet upplevs mörkare och att dess upplevda form och storlek förändras. Konkurrens uppstår mellan lokala landmärken och skylten, då dess luminanta yta blir det dominerande objektet i synfältet. Det framgår tydligt av undersökningen att beslut vid implementering av digitala skyltar i stadsmiljö bör styrkas med en god kunskapsgrund, något som resultaten och det specifikt för studien utformade mätdataformuläret avser bidra till. / This thesis aims to provide municipalities and professionals with a reasonable starting point when planning for light emitting signs in urban environments, thus contributing to perceptually cohesive urban spaces. The questions raised in this report examine appropriate contrast ratios as well as digital signage’s impact on the spatial experience. Based on scientific theory concerning human vision, spatial experience and digital signage’s a 20-square meter digital sign was installed at Tändstickstorget in Jönköping, where a field experiment took place on the 15th of March 2017. The sign was programmed into six different scenarios with regard to its screen luminance and contrast ratio to its immediate surroundings, all of which were reviewed by 20 respondents. Furthermore, an extensive visual evaluation was carried out to investigate the perceptual impact the digital sign had on the city square, with the sign set to the scenario deemed most pleasant. The results show that a low contrast ratio between the light emitting sign and its immediate surroundings is preferred to a high ratio, seeing as a clear correlation between high contrasts and discomfort has been identified. Moreover, the results show that a digital sign makes the urban space perceptually darker overall, whilst at the same time affecting the form and size of the space. Competition arises between the local landmarks and the sign, as its luminous surface becomes the dominant object in the field of view. It is clear from the study that decisions regarding the implementation of digital signs in urban environments should be strengthened with a good knowledgebase, which the results along with the measurement data form developed specifically for the study intends to contribute with.

Made available in DSpace on 2016-06-02T19:06:06Z (GMT). No. of bitstreams: 1 5411.pdf: 2022977 bytes, checksum: d18cf1f2f76e34c4bbfbf2c6284c18dc (MD5) Previous issue date: 2013-06-21 / Financiadora de Estudos e Projetos / The use of large displays for digital signage in collective spaces is increasing for numerous purposes. For most signalling scenarios, the dynamic adjustment of the display contents is desirable. Contextual information related to the site and to the signalling profile of observers may be taken into consideration for the selection of content and for user interaction. Interactions can occur implicitly and transparently, by just mutually identifying users and systems for the selection of the content displayed, or by allowing the explicit data exchange between users and the signalling system. Mobile computing devices and wireless technologies extend the possibilities of interaction with users, creating a complex scenario for the exhibition of public and private data. The dynamic analysis of contextual information, the retrieval and generation of presentation data, and the interaction with users all require significant processing which demonstrate the complexity of encoding a digital signage system. This thesis presents a distributed system and service-based software architecture developed for creating interactive digital signage systems. The architecture allows the centralized, but scalable, creation and management of digital signage systems containing different displays and users. An implementation of the proposed architectural model and software was carried out and the results show its ability to serve the creation of dynamic, flexible and interactive digital signage systems. / O uso de monitores de vídeo como forma de sinalização e apresentação de conteúdos digitais em ambientes de uso coletivo é crescente, com inúmeras finalidades. Além disso, para a maior parte dos cenários de sinalização, o ajuste dinâmico dos conteúdos a apresentar é algo desejável. Informações contextuais, relacionadas ao local de sinalização e ao perfil dos observadores, podem ser levadas em consideração para a seleção de conteúdos e para a interação com usuários. Interações podem ocorrer de forma implícita e transparente, apenas identificando usuários e sistemas mutuamente para a seleção do conteúdo exibido, ou permitindo a troca de dados explícita entre os usuários e o sistema de sinalização. Dispositivos computacionais móveis e tecnologias de comunicação sem fio ampliam as possibilidades de interação com usuários, criando um cenário complexo para exibição de dados públicos e privados. A análise dinâmica de parâmetros de contexto, a obtenção e a geração de conteúdos e a interação com usuários, contudo, requerem processamentos que evidenciam a complexidade da codificação de sistemas de sinalização digital. Este trabalho apresenta uma arquitetura de sistema distribuído e de software baseado em serviços, desenvolvida para a criação de sistemas de sinalização digital interativa. A arquitetura permite a criação e o gerenciamento centralizado, mas escalável, de sistemas de sinalização digital contendo diferentes pontos de apresentação e conjuntos de usuários. Uma implementação do modelo arquitetural e de software proposto foi realizada e os resultados mostram sua capacidade de atender à criação de sistemas de sinalização digital dinâmicos, flexíveis e interativos.