Environmental issues have been described as one of society’s wicked problems. In contrast to widespread technological responses to environmental issues, I spotlight social aspects as chief barriers to productive change. I posit that socially constructed frames can influence people’s perspectives, opinions, and behaviors regarding environmental issues. In this project, I explored organizational work and framing processes as a means to bridge the chasm between technological and social approaches to environmental issues. To date, researchers using framing theory have narrowed their focus to testing the effectiveness of different frames. By doing so, however, researchers remain limited to discursive explanations regarding how frames are constructed at a micro level. In contrast, I adopted a multimodal approach that accounts for both discursive and non-discursive modalities to investigate how organizations deploy visual, material, and textual approaches to shape environmental meaning through framing processes. Specifically, I focused on organizational campaigns to construct meaning around the contentious issue of bottled water. I adopted a qualitative approach, using a multimodal analysis, to explore advertisements and campaigns used by bottled water companies and environmental activist groups to shape perspectives, opinions and behaviors of plastic containers and bottled water usage. I found that visual, material, and textual modalities can be used as value-neutral tools to help stakeholders construct different frames and shape the public’s opinion of bottled water. Different multimodal elements serve different functions in constructing different frames. I also identified particular barriers for the framing construction process.

The main goal of this Diploma thesis was a description of fact which way people understand the nature and identify main factors and their influence on construction of natural picture in contemporary society. I managed to approach the attitude to environmental issues and therefore I used the comparison of two main groups who are living in this locality and concretely group of resident people and crofter's group. For this research it was chosen the place Lipka and Michlova Huť such a place where are living this two main groups of people together and where are some rules about protected areas of Sumava. I observe the difference of these two groups in the natural picture construction and environmental issues. Key words: nature, factors, natural picture construction, environmental issues

Data literacy is an increasingly important skill to possess due to the large amounts of information available to us. This thesis explores the teaching of data literacy through a learning game. It revolves around the creation of a prototype for a learning game teaching data literacy in the domain of environ- mental issues. The prototype is largely based on a similar game teaching data literacy called Dataville. However, the narrative of the new game is based on another game as well as inspired by a real-world example of green washing. To test the concept of the new prototype, usability testing is conducted. Focus is on the experience of the game. The usability testing showed that it was mostly appreciated among the target group. However, changes to the navigation, font size and buttons need to be made. The prototype also needs more instructions in the form of "pick the right answer". Furthermore, it is also in need of explanations on how to read tables and diagrams for those students who have not yet learnt it or do not remember how to.

I denna artikel undersöker författarna hur lekfullhet och humor kan användas i en animation för att uppmärksamma miljöfrågor, med syftet att uppmuntra publiken till engagemang och diskussion. Teman som tas upp i artikeln är symbolism och hur det kan användas för att skapa en djupare mening med gestaltningar, olika metoder som uppmuntrar till kreativt arbete, samt de olika källor som undersökningen har baserats på. Undersökningen fokuserar på miljöförstöring i Östersjön, och hur försurning av havet kan gestaltas. Den resulterande gestaltningen som gjorts i samband med undersökningen är en stop-motion inspirerad animation målad i akvarell. / In this article, the authors explore how playfulness and humour can be used in animation to draw attention to environmental issues, with the aim of encouraging audience engagement and discussion. Themes addressed in the paper include symbolism and how it can be used to create deeper meaning in illustrations, different methods that encourage creative work, and the different sources on which the research was based. The research focuses on environmental degradation in the Baltic Sea, and how the acidification of the sea can be portrayed. The resulting artwork made in connection with the research is a stop-motion inspired animation painted in watercolour.

This is a qualitative content analysis that explores the presence of government framing in political communications regarding environmental issues by governmental actors in Sweden and Poland. By analyzing policy documents, press releases, and equivalent content spanning recent years, the study aims to identify instances of "emphasis framing" deployed by official governmental entities.  The findings of the study identify distinct patterns in framing strategies between the two nations. Some of the key areas that shape the environmental narratives of both nations include Ambition, Just Transition, Economic Concerns, and Equality. However, the framing of these areas differs between the nations communications. Poland tends to center its communication on the challenges associated with climate change and energy transition, emphasizing strategies to mitigate adverse effects. In contrast, Sweden consistently accentuates the positive aspects of energy transition, positioning itself as a global leader in climate-friendly solutions.

Många mänskliga aktiviteter skapar miljöproblem som kan resultera i irreversibla och allvarligakonsekvenser för allt levande. Kognitiva, emotionella och ekonomiska barriärer utgör en grogrund förmiljörelaterad skepsis och förnekelse. Denna studie fokuserar på till vilken grad svenska män respektivekvinnor är skeptiska eller förnekar i förhållande till miljöproblem. Andra studier som gjorts kring detta visarpå att män är något mer skeptiska och förnekar något mer i förhållande till miljöproblem än kvinnor.Metoderna som använts i denna studie är enkät och kompletterande semi-strukturerade intervjuer. Det totalaresultatet bekräftar i stort sätt de andra studiernas resultat och lyder att män i något högre grad än kvinnorförnekar och är skeptiska i relation till miljöproblem. / Many human activities cause environmental issues that can result in irreversible and serious consequencesfor all living things. Cognitive, emotional and economic barriers constitute a hotbed for environmentalskepticism and denial. In this study, the focus is on the degree to which Swedish men and women areskeptical or in denial in relation to environmental issues. Other studies concerning this show that men aresomewhat more skeptical and deny somewhat more in relation to environmental issues than women. Themethods used in this study is a questionnaire and additional semi-structured interviews. The overall resultconfirms by and large the results of the other studies concerning this and shows that men are somewhat morelikely than women to deny and to be skeptical in relation to environmental issues.

人類日常活動造就了今日各種環境議題已經是無可否認的事實，然而生活在繁華都市裡的人因為接觸不到一望無際的垃圾山／海、感受不到斷糧的危機、體會不到缺水的絕望等環境議題，所以對環境議題沒有太大的危機感，即使聽過環境議題，也仍舊抱持著充耳不聞的鴕鳥心態。但環境議題不像單純的政治、宗教或社會議題能讓人自由選擇立場或是沒有立場，而是一個嚴肅的道德議題，只要有份消耗自然資源就必須負上保護環境的責任。 法國社會及哲學家布希亞曾說了一句很準確的話：“在當今社會裡，我們都是被別人給提醒的（we were made aware of）”。因此對理解環境議題的人來說，除了身體力行從生活中做環保之外，讓更多人了解這些岌岌可危的環境議題變成了最重要的事。在今天，許多意識到環境保護重要性的名人不遺餘力地為環境發聲，甚至身體力行投入環保產業，成為了極具影響力的環境代言人。 在環境代言人出現的同時，卻鮮少看過由虛擬人物為環境代言的案例，因此本創作決定以虛擬代言人的方式來創作環境議題平面廣告，透過迪士尼的明星光環發揮類似名人代言的廣告效果。在創作發表結果中不難看出，以迪士尼為環境代言人的創作方式確實吸引了受眾的目光，進而影響受眾對環境議題的態度及行為，皆達到了廣告代言人效果及創作目的。 / There is no denying that human activities have caused environmental issues. However, living an urban life have made people unware of such environmental issues as the garbage mountains/oceans, the hunger from food shortage, and the despair of dry seasons, etc. Therefore they have no sense of crisis about these issues. People heard of those terms but they still bury their heads in the sand. Different from political, religious or social issues, environmental issues are more like serious ethical issues, which allow none to either choose a stance or stay neutral. Those who have depleted the natural resources are responsible to protect the environment. Baudrillard, a French sociologist and a philosopher, said: “we were made aware of”. To the people who care about environment, helping more people understand the severity of environmental issues becomes the most important thing. Therefore, a lot of celebrities who are aware of the importance of environmental protection spare no effort to promote environmental issues, even engaging themselves in the environmental protection industry. They have become influential spokespersons of the environment. However, we’ve rarely seen the cases of fictional characters being used in the environment endorsement. So the idea of combining environmental issues with spokes-characters is born. These Print Ads creations will use Disney’s characters to achieve the effect of spokespersons. The exhibition have shown the creation successfully attracted audience attention, affecting both their attitudes and behaviors to environmental issues. The results have reached the effect of spokespersons and purpose of the creation.

[pt] Este estudo teve como motivação inicial a experiência profissional do autor,como educador e geógrafo, atuando na iniciativa denominada Projeto de Educação Ambiental com Crianças de Escolas públicas, que vem sendo realizada no campus da Pontifícia Universidade Católica do Rio de Janeiro desde 1998. Este projeto foi desenvolvido pelo Núcleo Interdisciplinar de Meio Ambiente - NIMA/PUC-Rio, com o objetivo de integrar as escolas públicas com a Universidade, através de aulas de Educação Ambiental, tendo como meta a formação de valores ético-ambientais para o exercício da cidadania das futuras gerações. Baseado nesta experiência de projeto social, que visa atender às crianças mais carentes que estudam nas escolas públicas no bairro da Gávea e moradoras das comunidades carentes da Rocinha, Vidigal, Parque da Cidade e Cruzada São Sebastião, localizadas próximas ao campus da PUC-Rio, são apresentadas aqui as reflexões e potencialidades de transformação social do Projeto de Educação Ambiental com Crianças de Escolas Públicas. A análise deste Projeto, enquanto um modelo que visa responder aos atuais apelos da recente Lei Federal de Educação Ambiental e da Lei Estadual, sobretudo no que se refere a sua dimensão não-formal, constitui o escopo desta dissertação. Em outras palavras, este trabalho avalia as ações e práticas educativas voltadas para a sensibilização da coletividade sobre as questões ambientais, com a participação e parceria de escolas, Universidade e empresas, e das transformações processadas com valores éticos presentes na relação do homem com o seu meio ambiente, através de um projeto de Educação Ambiental, realizado junto às crianças e adolescentes estudantes da rede pública de educação no Estado do Rio de Janeiro. / [en] This research was motivated by the author s professional experience, as a Geography teacher, working as a member of the team responsible for the Project of Environmental Education for Public School Children, which has been taking place within the Pontifical Catholic University of Rio de Janeiro campus since 1998. This project was developed by the Interdisciplinary Center for the Environment - NIMA/PUC-Rio to promote the integration of the public schools with the university,throughout Environmental Education classes. The goal of the project is to develop ethical-environmental values for the exercise of future generations citizenship. The purpose of this initiative is to serve the poor children, who attend classes of the public schools of Gávea, Rocinha, Vidigal, Parque da Cidade e Cruzada de São Sebastião neighborhoods, located near by PUC- Rio campus. Based on this experience, the author describes the perspectives for social change of the Project of Environmental Education for Public School Children. The core subject of this dissertation is an analysis of this project, taken as a model response to the determinations of the recent Federal and State Laws for environmental education, with emphasis on non-formal education. In other words, this essay describes the educational actions and practices designed to wake up collective sensibility towards environmental issues, relying on the partner ship established by schools with universities and companies. This dissertation is concerned with the ethical valves which comes out of the relation ship between mankind and its surrounding nature and the transformations that can be accomplished by an Environmental Education Project such as this one offered to the children of the public education system of the State of Rio de Janeiro.

Os parques lineares no município de São Paulo estão em sua maioria localizados nas periferias da cidade e se inserem na dinâmica da produção do espaço urbano. Este trabalho buscou realizar a análise ambiental e social das implicações de implantação e planejamento de parques lineares, a partir da analise da produção do espaço, em especial no Parque Linear do Córrego do Rio Verde, localizado em Itaquera, periferia da cidade de São Paulo. Nesse sentido foram realizadas pesquisas com base em referencial teórico, dados de órgão públicos, além de observações de campo. As análises demonstram que se tem um enorme desafio a ser enfrentado na relação entre questões ambientais e sociais, pois na maior parte das vezes são vistos como problemas distintos, sem que se evidencie que estão intrinsicamente correlacionadas. / The linear parks in São Paulo are mostly located in the city peripheries and they are inserted in the dynamics of production of urban space. This study attempts to make environmental and social analysis of the implementation implications and planning of linear parks, from the analysis of the production of space, especially in the Linear Park Córrego do Rio Verde, located in Itaquera, periphery of Sao Paulo. In this sense surveys were conducted based on theoretical framework, public data, and field observations. The analysis shows that there is a huge challenge to be faced in the relationship between environmental and social issues, because in most cases are seen as separate problems without that evidence that are intrinsically correlated.

Os parques lineares no município de São Paulo estão em sua maioria localizados nas periferias da cidade e se inserem na dinâmica da produção do espaço urbano. Este trabalho buscou realizar a análise ambiental e social das implicações de implantação e planejamento de parques lineares, a partir da analise da produção do espaço, em especial no Parque Linear do Córrego do Rio Verde, localizado em Itaquera, periferia da cidade de São Paulo. Nesse sentido foram realizadas pesquisas com base em referencial teórico, dados de órgão públicos, além de observações de campo. As análises demonstram que se tem um enorme desafio a ser enfrentado na relação entre questões ambientais e sociais, pois na maior parte das vezes são vistos como problemas distintos, sem que se evidencie que estão intrinsicamente correlacionadas. / The linear parks in São Paulo are mostly located in the city peripheries and they are inserted in the dynamics of production of urban space. This study attempts to make environmental and social analysis of the implementation implications and planning of linear parks, from the analysis of the production of space, especially in the Linear Park Córrego do Rio Verde, located in Itaquera, periphery of Sao Paulo. In this sense surveys were conducted based on theoretical framework, public data, and field observations. The analysis shows that there is a huge challenge to be faced in the relationship between environmental and social issues, because in most cases are seen as separate problems without that evidence that are intrinsically correlated.