The aim of this thesis is to analyse the possibilities of promotion on social networks and based on the analysis of selected campaign evaluate the effectiveness of this promotion and formulate recommendations for the future. The theoretical part is at first concerned with the specifics of marketing on the Internet, further describes selected representatives of social networks with focus on their usage in marketing. Emphasis is placed on the social network Facebook. In the practical part is solved the case study concerning launch of the new product that was communicated also on Facebook. The campaign is examined mainly through a questionnaire survey, which aims to find out its communication and sales effectiveness.

This thesis serves as Competitive Intelligence in social networks study for 1.A&B a.s. marketing and advertising company. Thesis is devided ito four parts. First part introduces social network as today's phenomenon, presenting it's definiton, basic characteristics and short introduction to Czech and foreign social networks history. It also compares developement trends and user numbers. Second part is focused on defining the competitive environment of 1.A&B company, identifying its competitors on social networks, presenting their basic information. Social networks chosen for competitive intelligence work are selected using Czech internet popullation impact index. Third part is focused on gathering and then analysing introduced competitors' profiles on social networks using automated tools such as Facebook Graph API or commercial one - Social Bakers online tools. In final part, all gathered and analyzed data are evaluated and reccomendations for 1.A&B company are given.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2015-12-09T18:27:12Z No. of bitstreams: 1 rafaellapratarabello.pdf: 7025797 bytes, checksum: 1cbab1a52a666321da9700513580e782 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2015-12-10T14:02:53Z (GMT) No. of bitstreams: 1 rafaellapratarabello.pdf: 7025797 bytes, checksum: 1cbab1a52a666321da9700513580e782 (MD5) / Made available in DSpace on 2015-12-10T14:02:53Z (GMT). No. of bitstreams: 1 rafaellapratarabello.pdf: 7025797 bytes, checksum: 1cbab1a52a666321da9700513580e782 (MD5) Previous issue date: 2015-02-26 / Analisamos a concepção da memória espacial e sentimental de postagens na fanpage do Facebook ―Maria do Resguardo‖, criada em 2009. Procuramos desvelar as múltiplas representações da cidade de Juiz de Fora, MG, expostas nas fotografias ―postadas‖, baseadas na memória, como referências fundamentais para a habitação desta ―cidade imaginária‖ reconstruída na rede social, através de fotografias que ficam expostas na virtualidade. Propomos uma linha teórica sobre os eixos de discussão que o assunto suscita: os lugares de memória; o espaço urbano e sua configuração; o Facebook como espaço de trocas e avivamento da memória. Utilizamos como metodologia a análise de conteúdo (AC) das trinta publicações da fanpage com maior alcance na amostra dos meses de maio, julho e setembro de 2014. / This thesis analyses the conception of spatial and sentimental memories of postings in the Facebook fanpage, ―Maria do Resguardo‖, created in 2009. Through thorough analysis, it unveils the multiple representations of the city of Juiz de Fora, Minas Gerais, Southeast of Brazil, exposed in the photos posted, based on memory, as fundamental references for the dwelling of this ―imagined city‖ rebuilt in the social network. Using concepts of identity and memory of Cultural Studies, a discussion is established in the urban space and its configuration; the Facebook as a place of memory. It was employed as a methodology the Content Analyses (CA) of thirty publications in its fanpage with the farthest reach in the samples of May, July and September of 2014. With the creation of categories of content of photos and comments posted, it was drawn the sentimental cartography of the city, built in the social network.

É cada vez mais crescente a utilização das novas tecnologias em diversos setores da sociedade contemporânea. Tais tecnologias vêm sendo apontadas por órgãos de educação, por especialistas e por empresas de pesquisas como recursos que podem ser utilizados na educação. Sendo assim, com este trabalho, acredita-se que qualquer que seja a inserção de recursos tecnológicos, precisa-se primeiramente preparar professores em formação e qualificar os já formados, para que se possa melhor aproveitar os possíveis benefícios das novas tecnologias, com seus recursos e, particularmente, com seus aplicativos. Muitos desses aplicativos são preparados exclusivamente para diversas disciplinas e estão disponíveis gratuitamente na internet .Nesse sentido, este trabalho apresenta uma proposta de utilização das redes sociais twitter e facebook em sala de aula, com o intuito de criar oportunidades didático-pedagógicas para professores em formação. Para isso, apresentamos os dados recentes de órgãos especializados em estatísticas, como TG.net (2012), CENPEC (2009), IBGE (2005-2008), IBOP Nielsen Online (2012) e SECUNDADOS (2013), que apontam um crescimento de popularização da internet e da utilização das redes sociais Twitter e Facebook no Brasil. A metodologia utilizada foi feita por meio de verificação dos dados apresentados. Apresentamos também, tabelas com propostas de aplicativos com finalidades educacionais, estatísticas e tutoriais. Por fim, apresentaremos uma sequência didática baseada em Bronckart (1999), Rojo e Glaís (2004), Dolz, Noverraz & Schneuwly (2004). / It is increasingly growing use of new technologies in various sectors of contemporary society. Such technologies have been pointed out by education agencies, experts and research firms, as resources that can be used in education. Therefore, this paper believes that whatever the insertion of technological resources, must first prepare teachers in training and qualifying the already trained, so they can better take advantage of the possible beneficial new technology, resources and especially their applications. Many of these applications are developed exclusively for various disciplines and available free on the net. In this sense, this paper presents a proposal for the use of social networks facebook and twitter in the classroom in order to create didactic pedagogical opportunities for student teachers. For this, we present recent data on specialized bodies in statistics as TG.net (2012), CENPEC (2009), IBGE ( 2005-2008), IBOP Nielsen Online (2012) and seconded (2013), which shows an increase of popularization of the Internet and using social networks Twitter and Facebook in Brazil. The methodology used was made by means of verification of the data submitted. Also, we present tables with proposed applications for educational purposes , statistics and tuturiais . Finally , we present a learning sequence based on Bronckart (1999), Rojo and Glaís (2004), Dolz, Noverraz & Schneuwly (2004).

Sammanfattning Titel: ” Man kan inte springa ifrån ödet och inte annonserna ”- En kvalitativ fokusgruppsstudie i hur konsumenter uppfattar värdet av annonser på sociala medier Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Bente Juel Handledare: Jonas Kågström Datum: 2019-september Syfte: Syftet med studien är att få en ökad förståelse för hur konsumenter uppfattar värdet av annonser på sociala medier utifrån ett antal nyckelfaktorer. Metod: I studien har kvalitativ arbetsmetod använts. Data har samlats in genom fokusgruppsintervjuer, analyserats genom transkribering, kodning och viktningsfaktorer och redovisats i löpande text med koppling till redan genomförd forskning. Respondenterna använder Facebook, är 50 år eller äldre och har olika kulturella bakgrunder. Resultat & slutsats: Det finns kulturella skillnader i konsumenters uppfattning av annonsvärde på sociala medier. Informationsvärde, underhållningsvärde, trovärdighetsvärde, interaktivitetsvärde, förköpsmotivation och social påverkan påverkar annonsvärdet positivt. Irritationsvärde påverkar negativt. Företag bör göra informativa, underhållande och trovärdiga annonser. Examensarbetets bidrag: Studien ger värdefulla insikter för marknadsförare och forskare i hur faktorerna undersökta i studien påverkar konsumenters uppfattningar av annonsvärde på sociala medier. Förståelsen för hur konsumenter uppfattar värdet av annonser på sociala medier och Facebook ökar. Studien ger företag insikter i hur de ska utforma sina annonser på sociala medier för att konsumenter ska uppfatta dem som värdefulla.   Förslag till vidare forskning: Vidare forskning bör, utgående från faktorerna i studien, undersöka hur olika åldrar och kön men samma kulturella bakgrund, påverkar hur konsumenter uppfattar annonsvärdet på sociala medier. Även studier av om det finns kulturella skillnader i påverkan av faktorerna i denna studie mellan respondenter av samma kön och ålder med olika kulturella bakgrunder är intressant i vidare forskning.   Nyckelord: ”consumer attitudes”, ”consumer value”, ”ads on Facebook”, ”social network advertising” och ”Facebook advertising”

Orientadora: Rita Melissa Lepre / Banca: Maria Laura Nogueira Pires / Banca: Raul Aragão Martins / Banca: Antonio Francisco Marques / Banca: Luciane Guimarães Batistella Bianchini / Resumo: Os Sites de Redes Sociais são grandes dinamizadores do fluxo de informação e interconexões entre pessoas. Eles favorecem a construção e a produção de discursos que manifestam as múltiplas "verdades" sociais e suas representações. Além disso, são espaços complexos que estimulam o debate, geram ou desoprimem as tensões e, sobretudo, trazem os discursos sociais que refletem os valores e a moral de seus participantes. Nos Sites de Redes Sociais o ideal admitido é a liberdade e, portanto, os usuários tendem a avaliar e julgar a ação dos demais e vão além, aplicam sanções que bem entendem. O objetivo geral da pesquisa foi verificar e analisar como algumas questões relativas à moralidade apareceram nas publicações dos usuários e moldaram as suas ações dentro do Facebook. Temos como justificativa a necessidade de estudos que explorem a moralidade "virtual" dos participantes e apresentem programas e estratégias que promovam o uso consciente e responsável. Para tanto utilizamos como metodologia a netnografia. Ela consiste em uma pesquisa observacional participante, pois permite que o pesquisador adentre no universo que estuda por um determinado tempo, utilizando-se além das ferramentas próprias do Facebook, o diário de campo. Para cumprir com objetivos acessamos a plataforma diariamente durante o período de Junho de 2017 à Agosto de 2018, em busca de casos que causavam grande indignação nos usuários e eram as mais polêmicas da época. Além disso, elas deveriam tratar de questões... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: Social Networking Sites are great dynamizers of the flow of information and interconnections between people. They favor a construction and production of discourses that manifest as multiple "truths" and their representations. In addition, they are spaces that stimulate debate, generate or unfavor the tendencies and, above, bring social discourses that reflect the values and a moral of its participants. In Social Networking Sites the ideal is freedom, and therefore users tend to evaluate and judge an action of others and go beyond the attention that is understood. The purpose of the research was identified and shown as some issues related to morality. Studies justifying studies that explore a "virtual" morality and participate in programs and strategies that promote conscious and responsible use. For such use as a netnography network. It consists of a participatory observational survey, because it allows you to search in a universe that has a fixed rhythm, using the own tools of Facebook, the field diary. The date in the case of annual data to 2017 June of 2018, in the case of the case in the case of big data in the users are the greater data in time. In addition, they can be moral issues, such as: justice, robberies, lies, cooperation, altruism. We know that the feeling of indignation comes when the spectator disapproves of an action that considers a moral good and; in itself a value, and therefore what must be done must also follow the same foundations. Not accompanying the... (Complete abstract click electronic access below) / Doutor

The present study will explore how the German right-wing parties assemble ideology based frames out of the mainstream media coverage that they re-post on Facebook.

In den vergangenen zwei Semestern wurden an der Hochschule für Technik und Wirtschaft Berlin drei Veranstaltungen mit einem Portfoliokonzept begleitet. Zur Umsetzung der studentischen Arbeiten wurde neben der Anwendung Mahara als vergleichende Anwendung eine Gruppe im sozialen Netzwerk Facebook eingesetzt. Dieser Artikel stellt das didaktische Konzept zur Begleitung der studentischen Arbeiten vor und diskutiert die beiden Anwendungen im Hinblick auf praktikable Einsatzszenarien sowie die Akzeptanz innerhalb der begleiteten Veranstaltungen.

De l’homme prométhéen à l’homme narcissique, il n’y a qu’un pas: la technologie. Beaucoup de choses changent chaque fois qu’une nouvelle technologie entre dans nos vies.Cette thèse s’efforce de comprendre comment les membres d’une société donnée (en l’occurrence la Grèce) appréhendent le média technologique de notre époque, sur un plan pratique et théorique, et comment ils sont ensuite influencés, voire transformés par la manière dont ils l’utilisent. Grâce à une enquête qualitative menée d’abord sous forme de questionnaire, nous avons tenté de déterminer comment ils utilisent ces médias pour répondre aux besoins fondamentaux de leur vie sociale tels que l’information et la communication, de quelle façon ils l’utilisent et pourquoi et comment ce dernier les impacte.De par sa nature même, internet est le média qui oblige l’homme à s’étendre au-delà de ses propres limites corporelles, projetant, pour ainsi dire, son système nerveux central sur le média. En plus, Facebook donne l’occasion à chaque utilisateur de projeter un profil créé par lui-même et d’exister à travers ce monde qui est le sien.L’Homme qui regarde l’écran numérique est une version contemporaine de Narcisse. Une fois de plus, il s’étend avec détermination, se mutile et se conforme à la nouvelle perception sensorielle. L'ordinateur connecté à Internet est le média technologique par excellence dont l'utilisation provoque ces changements. La présente recherche se flatte d’avoir contribué, à son modeste niveau, à la sociologie de nos contemporains confrontés à l’ère numérique. / From the promethean man to Narcissus there is only a small step: technology. A lot of things change every time a new technology enters our lives.This thesis attempts to comprehend the way the new Greek generation makes use of the new cyber technology and how modern Greek people are influenced as well as transformed by this use. By means of a qualitative survey in the form of questionnaires administered to young people we attempted to explore how they use these media to satisfy basic needs of their social life such as information and communication, how they perceive their relation with the media and how they are influenced by them.By nature, internet is the medium which helps the individual to overcome his corporal limits extending parts of his nervous system to the medium. Moreover, Facebook gives the opportunity to each one of its users to project a profile created by himself and live within it. The user who watches the screen appears to be a contemporary version of Narcissus once again complying with new sensory perceptions. The computer connected to the internet is the major medium that causes these modifications.That’s what Prometheus did. His invention gave birth to a new human era. What becomes the principal objective in our day and age is without any doubt to move from the condition of pathetic Narcissus to the condition of the artful navigator in the virtual ocean. The present research has hopefully contributed to some extent to the social research related to the contemporary virtual era.

Background: Adults on social networks and their online behaviour receive less attention than students and children. Yet, we can encounter adult clients who deal with overuse or addiction to Facebook in practice. Facebook remains a frequently visited social network among adults. Aim: The aim of this thesis is to describe the behaviour of adults on the Facebook social network, to describe and classify patterns of use and to find the connection between the pattern of use of this network, the extent of risk and characteristics of users. Methods: This case study, which focuses on the adult Facebook user group, uses data from 6 semi-structured interviews with adult users. The qualitative data from the interview is then supplemented with data from an online questionnaire. The questionnaire had 296 respondents. Respondents were selected by self-selection. Results: The results of this thesis show that adults spend up to an hour and a half on Facebook and often do not actively visit other social networks. Most often, they are on Facebook to communicate with friends or to see what others are sharing. They use Facebook as a tool to escape boredom or for procrastination. High-risk users may be more inclined to go to Facebook early in the morning or in the evening without completing their duties. They may feel...